Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2024 (← Previous) (Next →)
Filing Date: Aug 13, 2024
Total Value: $346M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 230,197 | $40.46M | 11.7% | $118.71 | — | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 96,718 | $32.25M | 9.3% | $255.91 | — | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 278,353 | $27.02M | 7.8% | $109.34 | — | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 574,057 | $25.79M | 7.5% | $50.02 | — | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 154,258 | $23.21M | 6.7% | $119.74 | — | MCAP VL IDXVIP | 922908512 |
| DWM | Wisdomtree LC Value | 364,893 | $19.6M | 5.7% | $50.47 | — | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 291,122 | $17.94M | 5.2% | $60.16 | — | EAFE SML CP ETF | 464288273 |
| VBR | Vanguard SC Value | 96,631 | $17.64M | 5.1% | $141.95 | — | SM CP VAL ETF | 922908611 |
| EFG | iShares MSCI EAFE Growth | 165,764 | $16.96M | 4.9% | $84.87 | — | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap | 171,793 | $14.44M | 4.2% | $68.47 | — | S&P 400 MDCP GRW | 78464A821 |
| IEMG | iShares Core MSCI Emerging Markets | 250,394 | $13.4M | 3.9% | $46.86 | — | CORE MSCI EMKT | 46434G103 |
| DLS | Wisdomtree SC Value | 210,617 | $13.36M | 3.9% | $66.40 | — | INTL SMCAP DIV | 97717W760 |
| SLYG | SPDR S&P 600 Small Cap | 143,810 | $12.35M | 3.6% | $63.77 | — | S&P 600 SMCP GRW | 78464A201 |
| QQEW | Nasdaq 100 Equal Weight | 36,453 | $4.494M | 1.3% | $63.71 | — | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 63,570 | $4.258M | 1.2% | $37.14 | — | SCHWAB FDT US LG | 808524771 |
| VTI | Vanguard Total Stock | 14,881 | $3.981M | 1.1% | $159.19 | — | TOTAL STK MKT | 922908769 |
| PEP | Pepsico Incorporated | 21,470 | $3.541M | 1.0% | $90.55 | +79.3% | COM | 713448108 |
| RPG | Invesco S&P 500 Pure Growth | 83,331 | $3.105M | 0.9% | $121.90 | — | S&P500 PUR GWT | 46137V266 |
| FNDC | Schwab Fundamental Intl | 61,187 | $2.127M | 0.6% | $35.05 | — | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 59,199 | $2.106M | 0.6% | $30.71 | — | INTL SCEQT ETF | 808524888 |
| AAPL | Apple Inc | 9,769 | $2.057M | 0.6% | $121.92 | +51.8% | COM | 037833100 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,345 | $1.989M | 0.6% | $78.45 | -2.1% | COM | 92939U106 |
| BND | Vanguard Total Bond | 26,457 | $1.906M | 0.6% | $72.91 | — | TOTAL BND MRKT | 921937835 |
| IWP | iShares Russell Mid-Cap Growth | 15,887 | $1.753M | 0.5% | $125.17 | — | RUS MD CP GR ETF | 464287481 |
| IWN | iShares Russell 2000 Value | 10,118 | $1.541M | 0.4% | $111.64 | — | RUS 2000 VAL ETF | 464287630 |
| IWO | iShares Russell 2000 Growth | 5,845 | $1.535M | 0.4% | $219.23 | — | RUS 2000 GRW ETF | 464287648 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 31,407 | $1.529M | 0.4% | $39.26 | — | FTSE RAFI DEV | 46138E743 |
| PRF | Fundamental 1000 | 37,385 | $1.419M | 0.4% | $49.32 | — | FTSE RAFI 1000 | 46137V613 |
| HBAN | Huntington Bancshs | 107,492 | $1.417M | 0.4% | $10.28 | +22.1% | COM | 446150104 |
| IJH | S&P Midcap I Fund | 22,487 | $1.316M | 0.4% | $95.23 | — | CORE S&P MCP ETF | 464287507 |
| IJJ | S&P Midcap I Value | 11,272 | $1.279M | 0.4% | $111.38 | — | S&P MC 400VL ETF | 464287705 |
| JPM | J P Morgan Chase & Co | 6,221 | $1.258M | 0.4% | $106.07 | +78.4% | COM | 46625H100 |
| NVDA | Nvidia Corp | 9,696 | $1.198M | 0.3% | $93.90 | +7.6% | COM | 67066G104 |
| DFAC | Dimensional U S Core | 35,944 | $1.159M | 0.3% | $27.07 | — | US CORE EQUITY 2 | 25434V708 |
| COFS | Choiceone Finl Svcs | 39,521 | $1.132M | 0.3% | $22.88 | +4.6% | COM | 170386106 |
| PRFZ | Small & MidCap Fund | 27,009 | $1.03M | 0.3% | $52.99 | — | FTSE RAFI 1500 | 46137V597 |
| YUM | Yum Brands Inc | 7,432 | $984K | 0.3% | $69.96 | +90.5% | COM | 988498101 |
| VWO | Vanguard Emerging Market | 21,982 | $962K | 0.3% | $42.09 | — | FTSE EMR MKT ETF | 922042858 |
| SPY | S P D R TRUST Unit SR | 1,687 | $918K | 0.3% | $409.28 | — | TR UNIT | 78462F103 |
| IVV | iShares S&P 500 | 1,526 | $835K | 0.2% | $356.83 | — | CORE S&P500 ETF | 464287200 |
| — | Raytheon Technologies Co | 8,286 | $832K | 0.2% | $81.83 | — | COM | 755111507 |
| WFC | Wells Fargo & Co New | 13,723 | $815K | 0.2% | $39.08 | +45.5% | COM | 949746101 |
| MAR | Marriott Intl Inc Cl A | 3,336 | $807K | 0.2% | $115.51 | +104.4% | CL A | 571903202 |
| MSFT | Microsoft Corp | 1,740 | $778K | 0.2% | $211.20 | +97.6% | COM | 594918104 |
| PG | Procter & Gamble Co | 4,430 | $731K | 0.2% | $70.41 | +123.3% | COM | 742718109 |
| CSL | Carlisle Co | 1,698 | $688K | 0.2% | $124.05 | +218.3% | COM | 142339100 |
| SCHF | Schwab International | 17,199 | $661K | 0.2% | $36.08 | — | INTL EQTY ETF | 808524805 |
| PH | Parker-Hannifin Corp | 1,270 | $642K | 0.2% | $157.10 | +235.9% | COM | 701094104 |
| UPS | United Parcel Service B | 4,252 | $582K | 0.2% | $150.63 | -13.7% | CL B NEW | 911312106 |
| VEA | Vanguard Ftse Developed | 11,517 | $569K | 0.2% | $45.81 | — | VAN FTSE DEV MKT | 921943858 |
| MBWM | Mercantile Bank Corp | 13,753 | $558K | 0.2% | $17.10 | +107.2% | COM | 587376104 |
| FVD | First Trust Value Line Dividend | 13,281 | $541K | 0.2% | $31.14 | — | SHS | 33734H106 |
| SCHB | Schwab US Broad Market | 8,570 | $539K | 0.2% | $62.87 | — | US BRD MKT ETF | 808524102 |
| SHW | Sherwin Williams Co | 1,804 | $538K | 0.2% | $222.26 | +37.3% | COM | 824348106 |
| CARR | Carrier Global Corp | 8,285 | $523K | 0.2% | $26.37 | +128.3% | COM | 14448C104 |
| JNJ | Johnson & Johnson | 3,561 | $520K | 0.2% | $118.22 | +19.6% | COM | 478160104 |
| HON | Honeywell International | 2,411 | $515K | 0.1% | $138.65 | +32.6% | COM | 438516106 |
| DFAX | Dimensional Wld Ex US Cr | 19,800 | $503K | 0.1% | $23.78 | — | WORLD EX US CORE | 25434V880 |
| VTEB | Vanguard Muni Bnd Tax | 9,818 | $492K | 0.1% | $50.11 | — | TAX EXEMPT BD | 922907746 |
| VEU | Vanguard Div Apprciation | 4,948 | $471K | 0.1% | $69.46 | — | ALLWRLD EX US | 922042775 |
| LNT | Alliant Energy Corp | 9,252 | $471K | 0.1% | $44.11 | +8.2% | COM | 018802108 |
| CMA | Comerica Incorporated | 8,861 | $452K | 0.1% | $53.72 | -12.1% | COM | 200340107 |
| IWV | iShares Russell 3000 | 1,415 | $437K | 0.1% | $189.08 | — | RUSSELL 3000 ETF | 464287689 |
| ADP | Auto Data Processing | 1,735 | $414K | 0.1% | $103.38 | +128.9% | COM | 053015103 |
| OTIS | Otis Worldwide Corp | 4,142 | $399K | 0.1% | $47.48 | +97.4% | COM | 68902V107 |
| IDLV | Invesco Intl Developed Low Vol | 14,087 | $384K | 0.1% | $30.41 | — | S&P INTL LOW | 46138E230 |
| VOO | Vanguard S&P 500 Etf | 745 | $373K | 0.1% | $439.39 | — | S&P 500 ETF SHS | 922908363 |
| NVT | Nvent Electric Plc | 4,852 | $372K | 0.1% | $40.69 | +87.2% | SHS | G6700G107 |
| PNR | Pentair Plc | 4,814 | $369K | 0.1% | $40.59 | +95.4% | COM | G7S00T104 |
| STE | Steris Plc | 1,546 | $339K | 0.1% | $193.32 | +10.8% | COM | G8473T100 |
| SCHD | Schwab US Dividend | 4,309 | $335K | 0.1% | $77.76 | — | US DIVIDEND EQ | 808524797 |
| ABBV | Abbvie Inc | 1,905 | $327K | 0.1% | $138.48 | +13.5% | COM | 00287Y109 |
| BRK/B | Berkshire Hathaway Cl B | 735 | $299K | 0.1% | $296.98 | +37.6% | CL B NEW | 084670702 |
| GOOGL | Alphabet Inc. | 1,606 | $293K | 0.1% | $128.39 | +30.3% | CAP STK CL A | 02079K305 |
| VB | Vanguard Small Cap | 1,190 | $260K | 0.1% | $213.31 | — | SMALL CP ETF | 922908751 |
| KEY | Keycorp Inc New | 18,121 | $257K | 0.1% | $12.27 | +9.3% | COM | 493267108 |
| KO | Coca Cola Company | 3,776 | $240K | 0.1% | $58.89 | 0.0% | COM | 191216100 |
| VXF | Vanguard Extended Market | 1,408 | $238K | 0.1% | $140.20 | — | EXTEND MKT ETF | 922908652 |
| MRK | Merck & Co Inc | 1,874 | $232K | 0.1% | $121.72 | 0.0% | COM | 58933Y105 |
| AEP | Amer Electric Pwr Co Inc | 2,617 | $230K | 0.1% | $71.72 | +15.2% | COM | 025537101 |
| YUMC | Yum China Holdings I | 7,391 | $228K | 0.1% | $36.19 | +1.2% | COM | 98850P109 |
| AMZN | Amazon Com Inc | 1,167 | $226K | 0.1% | $167.49 | +9.7% | COM | 023135106 |
| GNTX | Gentex Corp | 6,451 | $217K | 0.1% | $32.06 | +7.7% | COM | 371901109 |
| IWM | iShares Russell 2000 | 1,065 | $216K | 0.1% | $202.91 | — | RUSSELL 2000 ETF | 464287655 |
| MA | Mastercard Inc | 480 | $212K | 0.1% | $452.59 | -0.2% | CL A | 57636Q104 |
| FITB | Fifth Third Bancorp | 5,801 | $212K | 0.1% | $32.36 | +6.0% | COM | 316773100 |
| UNH | Unitedhealth Group Inc | 405 | $206K | 0.1% | $473.12 | 0.0% | COM | 91324P102 |
| ABT | Abbott Laboratories | 1,970 | $205K | 0.1% | $96.07 | +7.1% | COM | 002824100 |
| SNA | Snap On Inc | 771 | $202K | 0.1% | $254.93 | +3.1% | COM | 833034101 |