Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q2 2017 (← Previous) (Next →)
Filing Date: Aug 9, 2017
Total Value: $487M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 1,160,286 | $144M | 29.6% | $124.45 | $92.65 | +34.3% | COMMON STOCK | 922908769 |
| EFA | iShares MSCI EAFE ETF | 1,142,337 | $74.48M | 15.3% | $65.20 | $57.95 | +12.5% | COMMON STOCK | 464287465 |
| AGG | iShares Core US Aggregate Bond | 493,344 | $54.03M | 11.1% | $109.51 | $109.40 | +0.1% | COMMON STOCK | 464287226 |
| IWF | iShares Russell 1000 Growth ET | 362,301 | $43.12M | 8.8% | $119.02 * | $26.07 | +14.1% | COMMON STOCK | 464287614 |
| IWM | iShares Russell 2000 | 192,178 | $27.08M | 5.6% | $140.92 | $136.28 | +3.4% | COMMON STOCK | 464287655 |
| BND | Vanguard Total Bond Market ETF | 283,858 | $23.23M | 4.8% | $81.83 | $82.15 | -0.4% | COMMON STOCK | 921937835 |
| XLI | Industrials Select Sector SPDR | 282,484 | $19.24M | 3.9% | $68.11 | $64.62 | +5.4% | COMMON STOCK | 81369Y704 |
| XLF | Financial Select Sector SPDR E | 764,213 | $18.85M | 3.9% | $24.67 | $22.96 | +7.5% | COMMON STOCK | 81369Y605 |
| IWD | iShares Russell 1000 Value ETF | 144,992 | $16.88M | 3.5% | $116.43 | $96.55 | +20.6% | COMMON STOCK | 464287598 |
| XLE | Energy Select Sector SPDR ETF | 248,626 | $16.14M | 3.3% | $64.92 * | $36.04 | -9.9% | COMMON STOCK | 81369Y506 |
| FBIZ | First Business Financial Services | 398,784 | $9.204M | 1.9% | $23.08 * | $14.35 | +27.3% | COMMON STOCK | 319390100 |
| SPY | SPDR S&P 500 ETF | 20,059 | $4.85M | 1.0% | $241.79 | $209.06 | +15.7% | COMMON STOCK | 78462F103 |
| MUB | iShares National Muni Bond ETF | 21,718 | $2.392M | 0.5% | $110.14 | $108.57 | +1.4% | COMMON STOCK | 464288414 |
| KO | Coca-Cola Co | 43,001 | $1.929M | 0.4% | $44.86 * | $31.52 | +9.1% | COMMON STOCK | 191216100 |
| PM | Philip Morris International In | 9,988 | $1.173M | 0.2% | $117.44 * | $50.57 | +50.0% | COMMON STOCK | 718172109 |
| AAPL | Apple Inc | 7,049 | $1.015M | 0.2% | $143.99 * | $24.80 | +35.0% | COMMON STOCK | 037833100 |
| FIS | Fidelity National Information | 11,771 | $1.005M | 0.2% | $85.38 * | $45.73 | +60.6% | COMMON STOCK | 31620M106 |
| BA | Boeing Co | 3,829 | $757K | 0.2% | $197.70 * | $124.48 | +49.7% | COMMON STOCK | 097023105 |
| DIS | Walt Disney Company | 6,765 | $719K | 0.1% | $106.28 * | $92.46 | +7.5% | COMMON STOCK | 254687106 |
| HD | The Home Depot Inc | 4,668 | $716K | 0.1% | $153.38 * | $91.78 | +36.1% | COMMON STOCK | 437076102 |
| IWN | iShares Russell 2000 Value | 5,354 | $636K | 0.1% | $118.79 | $86.91 | +36.8% | COMMON STOCK | 464287630 |
| SBUX | Starbucks Corp | 10,592 | $618K | 0.1% | $58.35 * | $46.79 | +3.6% | COMMON STOCK | 855244109 |
| AMT | American Tower Corp | 4,658 | $616K | 0.1% | $132.25 * | $74.89 | +42.5% | COMMON STOCK | 03027X100 |
| AMGN | Amgen Inc | 3,561 | $613K | 0.1% | $172.14 * | $120.69 | +10.3% | COMMON STOCK | 031162100 |
| IWO | iShares Russell 2000 Growth | 3,632 | $613K | 0.1% | $168.78 | $122.06 | +38.3% | COMMON STOCK | 464287648 |
| UNH | UnitedHealth Group Inc | 3,218 | $597K | 0.1% | $185.52 * | $75.79 | +113.7% | COMMON STOCK | 91324P102 |
| ALL | Allstate Corp | 6,508 | $576K | 0.1% | $88.51 * | $52.15 | +40.0% | COMMON STOCK | 020002101 |
| ABBV | Abbvie Inc Com | 7,913 | $574K | 0.1% | $72.54 * | $46.96 | +8.0% | COMMON STOCK | 00287Y109 |
| MAR | Marriott International Inc Cla | 5,673 | $569K | 0.1% | $100.30 * | $60.35 | +54.6% | COMMON STOCK | 571903202 |
| SHW | Sherwin-Williams Co | 1,607 | $564K | 0.1% | $350.96 * | $92.99 | +16.6% | COMMON STOCK | 824348106 |
| ICE | Intercontinental Exchange Inc | 8,482 | $559K | 0.1% | $65.90 * | $52.22 | +13.3% | COMMON STOCK | 45866F104 |
| MCO | Moody's Corporation | 4,555 | $554K | 0.1% | $121.62 * | $75.80 | +48.7% | COMMON STOCK | 615369105 |
| CCI | Crown Castle Intl Corp New | 5,518 | $553K | 0.1% | $100.22 * | $61.66 | +14.0% | COMMON STOCK | 22822V101 |
| CVX | Chevron Corp | 5,290 | $552K | 0.1% | $104.35 * | $60.67 | +19.4% | COMMON STOCK | 166764100 |
| TRV | The Travelers Companies Inc | 4,362 | $552K | 0.1% | $126.55 * | $79.75 | +31.9% | COMMON STOCK | 89417E109 |
| LNC | Lincoln National Corp | 7,934 | $536K | 0.1% | $67.56 * | $47.98 | -0.7% | COMMON STOCK | 534187109 |
| PFG | Principal Financial Group Inc | 8,225 | $527K | 0.1% | $64.07 * | $29.45 | +57.4% | COMMON STOCK | 74251V102 |
| QCOM | Qualcomm Inc | 9,544 | $527K | 0.1% | $55.22 * | $38.97 | +12.9% | COMMON STOCK | 747525103 |
| EFX | Equifax Inc | 3,825 | $526K | 0.1% | $137.52 * | $112.26 | +13.3% | COMMON STOCK | 294429105 |
| CVS | CVS Health Corp | 6,495 | $523K | 0.1% | $80.52 * | $59.56 | +3.3% | COMMON STOCK | 126650100 |
| COR | Amerisourcebergen Corp | 5,503 | $520K | 0.1% | $94.49 * | $66.47 | +8.2% | COMMON STOCK | 03073E105 |
| LOW | Lowe's Companies Inc | 6,688 | $519K | 0.1% | $77.60 * | $61.83 | +7.0% | COMMON STOCK | 548661107 |
| TJX | TJX Companies Inc | 7,182 | $518K | 0.1% | $72.12 * | $33.28 | -3.8% | COMMON STOCK | 872540109 |
| AMP | Ameriprise Financial Inc | 4,072 | $518K | 0.1% | $127.21 * | $77.48 | +39.1% | COMMON STOCK | 03076C106 |
| CMCSA | Comcast Corp Class A | 13,104 | $510K | 0.1% | $38.92 * | $24.94 | +26.9% | COMMON STOCK | 20030N101 |
| MO | Altria Group Inc | 6,753 | $503K | 0.1% | $74.49 * | $25.26 | +59.3% | COMMON STOCK | 02209S103 |
| CINF | Cincinnati Financial Corp | 6,887 | $499K | 0.1% | $72.46 * | $57.06 | +1.2% | COMMON STOCK | 172062101 |
| — | CBS Corp | 7,818 | $499K | 0.1% | $63.83 | $54.76 | — | COMMON STOCK | 124857202 |
| XOM | Exxon Mobil Corp | 6,145 | $496K | 0.1% | $80.72 * | $56.11 | -2.1% | COMMON STOCK | 30231G102 |
| RJF | Raymond James Financial Inc | 6,071 | $487K | 0.1% | $80.22 * | $44.22 | +6.5% | COMMON STOCK | 754730109 |
| — | Walgreens Boots Alliance Inc | 6,205 | $486K | 0.1% | $78.32 | $78.32 | — | COMMON STOCK | 931427108 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $482K | 0.1% | $43.17 * | $23.16 | +52.3% | COMMON STOCK | 609207105 |
| MSFT | Microsoft Corp | 6,991 | $482K | 0.1% | $68.95 * | $55.58 | +12.9% | COMMON STOCK | 594918104 |
| PAYX | Paychex Inc | 8,395 | $478K | 0.1% | $56.94 * | $46.69 | -5.4% | COMMON STOCK | 704326107 |
| MCD | McDonald's Corp | 3,092 | $474K | 0.1% | $153.30 * | $79.52 | +57.8% | COMMON STOCK | 580135101 |
| — | Aetna Inc | 3,125 | $474K | 0.1% | $151.68 | $151.68 | — | COMMON STOCK | 00817Y108 |
| ALK | Alaska Air Group Inc | 5,194 | $466K | 0.1% | $89.72 * | $89.03 | -4.6% | COMMON STOCK | 011659109 |
| — | Wyndham Worldwide Corporation | 4,625 | $464K | 0.1% | $100.32 | $100.32 | — | COMMON STOCK | 98310W108 |
| — | Xl Group Ltd | 10,374 | $454K | 0.1% | $43.76 | $43.76 | — | COMMON STOCK | G98294104 |
| — | Discover Financial Services | 7,245 | $451K | 0.1% | $62.25 | $56.58 | — | COMMON STOCK | 254709108 |
| IEFA | iShares Core MSCI EAFE ETF | 7,292 | $444K | 0.1% | $60.89 | $55.49 | +9.7% | COMMON STOCK | 46432F842 |
| — | Lam Research Corporation | 2,958 | $418K | 0.1% | $141.31 | $141.31 | — | COMMON STOCK | 512807108 |
| SWKS | Skyworks Solutions Inc | 4,249 | $408K | 0.1% | $96.02 * | $85.04 | -6.3% | COMMON STOCK | 83088M102 |
| BMO | Bank Of Montreal | 5,268 | $387K | 0.1% | $73.46 * | $39.33 | +32.0% | COMMON STOCK | 063671101 |
| GWW | W.W. Grainger Inc | 2,000 | $361K | 0.1% | $180.50 * | $185.74 | -14.2% | COMMON STOCK | 384802104 |
| IWB | iShares Russell 1000 ETF | 2,600 | $352K | 0.1% | $135.38 | $109.39 | +23.7% | COMMON STOCK | 464287622 |
| KHC | Kraft Heinz Co Com | 3,859 | $330K | 0.1% | $85.51 * | $48.25 | +19.3% | COMMON STOCK | 500754106 |
| — | United States Steel Corp | 13,553 | $300K | 0.1% | $22.14 | $7.97 | — | COMMON STOCK | 912909108 |
| — | General Electric Co | 10,836 | $293K | 0.1% | $27.04 | $30.79 | — | COMMON STOCK | 369604103 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,000 | $282K | 0.1% | $141.00 | $70.38 | +100.2% | COMMON STOCK | 01609W102 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $255K | 0.1% | $255000.00 | $214456.19 | +18.8% | COMMON STOCK | 084670108 |
| PNC | PNC Financial Services Group I | 1,968 | $246K | 0.1% | $125.00 * | $78.21 | +19.6% | COMMON STOCK | 693475105 |
| EXAS | Exact Sciences Corp | 6,825 | $241K | 0.0% | $35.31 | $30.87 | +14.6% | COMMON STOCK | 30063P105 |
| JPM | JPMorgan Chase & Co | 2,383 | $218K | 0.0% | $91.48 * | $69.64 | +4.3% | COMMON STOCK | 46625H100 |
| C | Citigroup Inc | 3,025 | $202K | 0.0% | $66.78 * | $46.46 | +9.1% | COMMON STOCK | 172967424 |
| PHYS | Sprott Physical Gold Trust | 19,350 | $196K | 0.0% | $10.13 | $9.53 | — | COMMON STOCK | 85207H104 |