Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2017 (← Previous) (Next →)
Filing Date: Oct 26, 2017
Total Value: $503M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 1,192,318 | $154M | 30.7% | $129.52 | $93.56 | +38.4% | COMMON STOCK | 922908769 |
| EFA | iShares MSCI EAFE ETF | 1,167,866 | $79.97M | 15.9% | $68.48 | $58.14 | +17.8% | COMMON STOCK | 464287465 |
| AGG | iShares Core US Aggregate Bond | 507,427 | $55.61M | 11.1% | $109.59 | $109.41 | +0.2% | COMMON STOCK | 464287226 |
| IWF | iShares Russell 1000 Growth ET | 373,106 | $46.66M | 9.3% | $125.06 * | $26.20 | +19.3% | COMMON STOCK | 464287614 |
| IWM | iShares Russell 2000 | 198,724 | $29.45M | 5.9% | $148.18 | $136.43 | +8.6% | COMMON STOCK | 464287655 |
| BND | Vanguard Total Bond Market ETF | 292,340 | $23.96M | 4.8% | $81.96 | $82.15 | -0.2% | COMMON STOCK | 921937835 |
| XLI | Industrials Select Sector SPDR | 290,249 | $20.61M | 4.1% | $71.00 | $64.73 | +9.7% | COMMON STOCK | 81369Y704 |
| XLF | Financial Select Sector SPDR E | 787,450 | $20.36M | 4.0% | $25.86 | $23.02 | +12.4% | COMMON STOCK | 81369Y605 |
| IWD | iShares Russell 1000 Value ETF | 149,683 | $17.74M | 3.5% | $118.51 | $97.18 | +22.0% | COMMON STOCK | 464287598 |
| FBIZ | First Business Financial Services Inc | 390,813 | $8.871M | 1.8% | $22.70 * | $14.35 | +26.3% | COMMON STOCK | 319390100 |
| SPY | SPDR S&P 500 ETF | 18,003 | $4.523M | 0.9% | $251.24 | $209.06 | +20.2% | COMMON STOCK | 78462F103 |
| MUB | iShares National Muni Bond ETF | 22,384 | $2.482M | 0.5% | $110.88 | $108.64 | +2.1% | COMMON STOCK | 464288414 |
| KO | Coca-Cola Co | 43,001 | $1.935M | 0.4% | $45.00 * | $31.52 | +10.4% | COMMON STOCK | 191216100 |
| AAPL | Apple Inc | 7,353 | $1.133M | 0.2% | $154.09 * | $25.27 | +42.3% | COMMON STOCK | 037833100 |
| FIS | Fidelity National Information | 11,771 | $1.099M | 0.2% | $93.37 * | $45.73 | +76.2% | COMMON STOCK | 31620M106 |
| PM | Philip Morris International In | 9,688 | $1.075M | 0.2% | $110.96 * | $50.57 | +43.2% | COMMON STOCK | 718172109 |
| BA | Boeing Co | 4,029 | $1.024M | 0.2% | $254.16 * | $129.25 | +86.4% | COMMON STOCK | 097023105 |
| HD | The Home Depot Inc | 5,081 | $831K | 0.2% | $163.55 * | $94.49 | +41.8% | COMMON STOCK | 437076102 |
| ABBV | Abbvie Inc Com | 8,833 | $785K | 0.2% | $88.87 * | $47.65 | +31.5% | COMMON STOCK | 00287Y109 |
| DIS | Walt Disney Company | 7,602 | $749K | 0.1% | $98.53 * | $92.96 | -0.1% | COMMON STOCK | 254687106 |
| AMGN | Amgen Inc | 3,941 | $735K | 0.1% | $186.50 * | $122.31 | +18.7% | COMMON STOCK | 031162100 |
| MCO | Moody's Corporation | 4,973 | $692K | 0.1% | $139.15 * | $79.67 | +62.3% | COMMON STOCK | 615369105 |
| MAR | Marriott International Inc Cla | 6,253 | $689K | 0.1% | $110.19 * | $63.66 | +61.6% | COMMON STOCK | 571903202 |
| UNH | UnitedHealth Group Inc | 3,508 | $687K | 0.1% | $195.84 * | $83.49 | +105.7% | COMMON STOCK | 91324P102 |
| AMT | American Tower Corp | 5,014 | $685K | 0.1% | $136.62 * | $77.55 | +42.9% | COMMON STOCK | 03027X100 |
| AMP | Ameriprise Financial Inc | 4,513 | $670K | 0.1% | $148.46 * | $81.50 | +55.1% | COMMON STOCK | 03076C106 |
| IWN | iShares Russell 2000 Value | 5,354 | $665K | 0.1% | $124.21 | $86.91 | +42.8% | COMMON STOCK | 464287630 |
| ALL | Allstate Corp | 7,129 | $655K | 0.1% | $91.88 * | $54.15 | +40.7% | COMMON STOCK | 020002101 |
| LNC | Lincoln National Corp | 8,844 | $650K | 0.1% | $73.50 * | $48.18 | +8.0% | COMMON STOCK | 534187109 |
| IWO | iShares Russell 2000 Growth | 3,632 | $650K | 0.1% | $178.96 | $122.06 | +46.6% | COMMON STOCK | 464287648 |
| ICE | Intercontinental Exchange Inc | 9,387 | $645K | 0.1% | $68.71 * | $52.89 | +16.9% | COMMON STOCK | 45866F104 |
| CVX | Chevron Corp | 5,444 | $640K | 0.1% | $117.56 * | $61.11 | +34.9% | COMMON STOCK | 166764100 |
| SBUX | Starbucks Corp | 11,866 | $637K | 0.1% | $53.68 * | $46.73 | -4.0% | COMMON STOCK | 855244109 |
| — | Lam Research Corporation | 3,373 | $624K | 0.1% | $185.00 | $146.69 | — | COMMON STOCK | 512807108 |
| LOW | Lowe's Companies Inc | 7,583 | $606K | 0.1% | $79.92 * | $62.28 | +10.2% | COMMON STOCK | 548661107 |
| TJX | TJX Companies Inc | 8,156 | $601K | 0.1% | $73.69 * | $33.09 | -0.7% | COMMON STOCK | 872540109 |
| TRV | The Travelers Companies Inc | 4,862 | $596K | 0.1% | $122.58 * | $82.24 | +24.6% | COMMON STOCK | 89417E109 |
| CVS | CVS Health Corp | 7,329 | $596K | 0.1% | $81.32 * | $59.70 | +4.9% | COMMON STOCK | 126650100 |
| PFG | Principal Financial Group Inc | 9,250 | $595K | 0.1% | $64.32 * | $31.35 | +49.5% | COMMON STOCK | 74251V102 |
| PAYX | Paychex Inc | 9,630 | $577K | 0.1% | $59.92 * | $46.42 | +1.1% | COMMON STOCK | 704326107 |
| — | Aetna Inc | 3,550 | $564K | 0.1% | $158.87 | $152.54 | — | COMMON STOCK | 00817Y108 |
| CMCSA | Comcast Corp Class A | 14,623 | $563K | 0.1% | $38.50 * | $25.68 | +21.8% | COMMON STOCK | 20030N101 |
| — | Wyndham Worldwide Corporation | 5,345 | $563K | 0.1% | $105.33 | $101.00 | — | COMMON STOCK | 98310W108 |
| — | Walgreens Boots Alliance Inc | 7,091 | $548K | 0.1% | $77.28 | $78.19 | — | COMMON STOCK | 931427108 |
| — | Discover Financial Services | 8,494 | $548K | 0.1% | $64.52 | $57.74 | — | COMMON STOCK | 254709108 |
| COR | Amerisourcebergen Corp | 6,398 | $529K | 0.1% | $82.68 * | $66.23 | -4.5% | COMMON STOCK | 03073E105 |
| MSFT | Microsoft Corp | 7,042 | $525K | 0.1% | $74.55 * | $55.58 | +22.7% | COMMON STOCK | 594918104 |
| XOM | Exxon Mobil Corp | 6,233 | $511K | 0.1% | $81.98 * | $56.09 | +0.4% | COMMON STOCK | 30231G102 |
| CBOE | CBOE Holdings, Inc. | 4,739 | $510K | 0.1% | $107.62 * | $88.43 | +9.5% | COMMON STOCK | 12503M108 |
| ROST | Ross Stores Inc | 7,856 | $507K | 0.1% | $64.54 * | $52.93 | +12.4% | COMMON STOCK | 778296103 |
| SWKS | Skyworks Solutions Inc | 4,935 | $503K | 0.1% | $101.93 * | $85.21 | -0.4% | COMMON STOCK | 83088M102 |
| CTAS | Cintas Corporation | 3,461 | $499K | 0.1% | $144.18 * | $30.49 | +8.3% | COMMON STOCK | 172908105 |
| PSA | Public Storage | 2,321 | $497K | 0.1% | $214.13 * | $146.67 | +4.3% | COMMON STOCK | 74460D109 |
| RMD | ResMed Inc | 6,457 | $497K | 0.1% | $76.97 * | $70.28 | +0.8% | COMMON STOCK | 761152107 |
| PKG | Packaging Corp of America | 4,297 | $493K | 0.1% | $114.73 * | $87.21 | +3.0% | COMMON STOCK | 695156109 |
| AJG | Arthur J. Gallagher & Co | 7,975 | $491K | 0.1% | $61.57 * | $52.01 | +5.1% | COMMON STOCK | 363576109 |
| MCD | McDonald's Corp | 3,092 | $484K | 0.1% | $156.53 * | $79.52 | +62.3% | COMMON STOCK | 580135101 |
| — | Xl Group Ltd | 12,031 | $475K | 0.1% | $39.48 | $43.17 | — | COMMON STOCK | G98294104 |
| ALK | Alaska Air Group Inc | 6,164 | $470K | 0.1% | $76.25 * | $87.21 | -17.0% | COMMON STOCK | 011659109 |
| IEFA | iShares Core MSCI EAFE ETF | 7,292 | $468K | 0.1% | $64.18 | $55.49 | +15.6% | COMMON STOCK | 46432F842 |
| ELV | Anthem Inc | 2,407 | $457K | 0.1% | $189.86 * | $170.45 | +0.0% | COMMON STOCK | 036752103 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $454K | 0.1% | $40.67 * | $23.16 | +44.2% | COMMON STOCK | 609207105 |
| MO | Altria Group Inc | 6,753 | $428K | 0.1% | $63.38 * | $25.26 | +37.1% | COMMON STOCK | 02209S103 |
| KR | The Kroger Co | 20,714 | $416K | 0.1% | $20.08 * | $18.87 | -10.8% | COMMON STOCK | 501044101 |
| EG | Everest Re Group Ltd | 1,775 | $405K | 0.1% | $228.17 * | $211.82 | -9.1% | COMMON STOCK | G3223R108 |
| ADI | Analog Devices Inc | 4,675 | $403K | 0.1% | $86.20 * | $68.91 | +7.3% | COMMON STOCK | 032654105 |
| BMO | Bank Of Montreal | 5,268 | $399K | 0.1% | $75.74 * | $39.33 | +37.4% | COMMON STOCK | 063671101 |
| IWB | iShares Russell 1000 ETF | 2,600 | $364K | 0.1% | $140.00 | $109.39 | +27.9% | COMMON STOCK | 464287622 |
| — | United States Steel Corp | 13,553 | $348K | 0.1% | $25.68 | $7.97 | — | COMMON STOCK | 912909108 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,000 | $345K | 0.1% | $172.50 | $70.38 | +145.4% | COMMON STOCK | 01609W102 |
| EXAS | Exact Sciences Corp | 6,825 | $322K | 0.1% | $47.18 | $30.87 | +52.7% | COMMON STOCK | 30063P105 |
| KHC | Kraft Heinz Co Com | 3,721 | $289K | 0.1% | $77.67 * | $48.25 | +8.8% | COMMON STOCK | 500754106 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $275K | 0.1% | $275000.00 | $214456.19 | +28.1% | COMMON STOCK | 084670108 |
| PNC | PNC Financial Services Group I | 1,968 | $265K | 0.1% | $134.65 * | $78.21 | +29.9% | COMMON STOCK | 693475105 |
| JPM | JPMorgan Chase & Co | 2,583 | $247K | 0.0% | $95.63 * | $69.95 | +9.1% | COMMON STOCK | 46625H100 |
| C | Citigroup Inc | 3,025 | $220K | 0.0% | $72.73 * | $46.46 | +19.2% | COMMON STOCK | 172967424 |
| — | General Electric Co | 8,770 | $212K | 0.0% | $24.17 | $30.79 | — | COMMON STOCK | 369604103 |
| INTC | Intel Corp | 5,489 | $209K | 0.0% | $38.08 * | $29.59 | +7.4% | COMMON STOCK | 458140100 |
| T | AT&T Inc | 5,282 | $207K | 0.0% | $39.19 * | $15.60 | +4.3% | COMMON STOCK | 00206R102 |
| PHYS | Sprott Physical Gold Trust | 19,350 | $202K | 0.0% | $10.44 | $9.53 | — | COMMON STOCK | 85207H104 |