Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2026 (← Previous) (Next →)
Filing Date: Apr 30, 2026
Total Value: $422M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 281,973 | $57.46M | 13.6% | $203.79 | $134.87 | +51.1% | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 107,322 | $43.75M | 10.4% | $407.69 * | $46.23 | +47.0% | 500 GRTH IDX F | 921932505 |
| FBND | Fidelity Total Bond ETF | 870,659 | $39.72M | 9.4% | $45.62 | $48.54 | -6.0% | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 181,234 | $33.4M | 7.9% | $184.28 | $127.46 | +44.6% | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 114,711 | $24.92M | 5.9% | $217.25 | $155.04 | +40.1% | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 297,524 | $23.33M | 5.5% | $78.41 | $61.41 | +27.7% | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 311,343 | $23.15M | 5.5% | $74.35 | $55.57 | +33.8% | EAFE VALUE ETF | 464288877 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 215,676 | $20.7M | 4.9% | $95.96 | $66.83 | +43.6% | S&P 400 MDCP GRW | 78464A821 |
| EFG | iShares MSCI EAFE Growth | 180,701 | $20.12M | 4.8% | $111.37 | $87.60 | +27.1% | EAFE GRWTH ETF | 464288885 |
| SLYG | SPDR S&P 600 Small Cap Growth | 182,277 | $17.61M | 4.2% | $96.62 | $73.59 | +31.3% | S&P 600 SMCP GRW | 78464A201 |
| DISV | Dimensional International Small Value | 422,782 | $16.67M | 3.9% | $39.44 | $27.87 | +41.5% | INTL SMALL CAP V | 25434V781 |
| IEMG | iShares Core MSCI Emerging Markets | 231,530 | $16.15M | 3.8% | $69.75 | $51.24 | +36.1% | CORE MSCI EMKT | 46434G103 |
| VTI | Vanguard Total Stock | 14,945 | $4.795M | 1.1% | $320.81 | $154.55 | +107.6% | TOTAL STK MKT | 922908769 |
| FNDX | Schwab Fundamental US | 167,354 | $4.661M | 1.1% | $27.85 | $20.25 | +37.5% | SCHWAB FDT US LG | 808524771 |
| QQEW | Nasdaq 100 Equal Weight | 34,878 | $4.429M | 1.0% | $126.97 | $66.91 | +89.8% | SHS | 337344105 |
| PEP | Pepsico Incorporated | 19,739 | $3.065M | 0.7% | $155.29 | $90.55 | +71.5% | COM | 713448108 |
| — | Invesco S&P 500 Pure Growth | 63,628 | $2.974M | 0.7% | $46.74 | $46.74 | — | GUG S&P500 PU GR | 78355W403 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,352 | $2.935M | 0.7% | $115.77 | $78.54 | +47.4% | COM | 92939U106 |
| AAPL | Apple Inc | 9,799 | $2.487M | 0.6% | $253.79 | $130.22 | +94.9% | COM | 037833100 |
| SCHC | Schwab Intl Small Cap | 47,379 | $2.214M | 0.5% | $46.74 | $32.17 | +45.3% | INTL SCEQT ETF | 808524888 |
| IWP | iShares Russell Mid-Cap Growth | 16,014 | $2.052M | 0.5% | $128.12 | $91.32 | +40.3% | RUS MD CP GR ETF | 464287481 |
| DFAC | Dimensional US Core Equity 2 | 51,177 | $1.989M | 0.5% | $38.86 | $29.65 | +31.1% | US CORE EQUITY 2 | 25434V708 |
| DWM | Wisdomtree LC Value | 27,955 | $1.954M | 0.5% | $69.89 | $50.59 | +38.1% | INTL EQUITY FD | 97717W703 |
| IWN | iShares Russell 2000 Value | 9,912 | $1.879M | 0.4% | $189.59 | $126.79 | +49.5% | RUS 2000 VAL ETF | 464287630 |
| FNDC | Schwab Fundamental Intl | 37,912 | $1.758M | 0.4% | $46.36 | $32.69 | +41.8% | SCHWB FDT INT SC | 808524748 |
| — | Invesco FTSE RAFI Dvlpd Mkts | 24,724 | $1.728M | 0.4% | $69.90 | $69.90 | — | DEV MKTS EX-US | 73936T789 |
| JPM | J P Morgan Chase & Co | 5,872 | $1.727M | 0.4% | $294.14 | $110.01 | +167.4% | COM | 46625H100 |
| IJJ | iShares S&P Mid-Cap 400 Value | 12,772 | $1.692M | 0.4% | $132.50 | $87.24 | +51.9% | S&P MC 400VL ETF | 464287705 |
| IWO | iShares Russell 2000 Growth | 5,338 | $1.675M | 0.4% | $313.81 | $212.71 | +47.5% | RUS 2000 GRW ETF | 464287648 |
| PRF | Fundamental 1000 | 34,894 | $1.659M | 0.4% | $47.53 | $31.16 | +52.6% | FTSE RAFI 1000 | 46137V613 |
| HBAN | Huntington Bancshs | 98,749 | $1.545M | 0.4% | $15.65 | $10.28 | +52.2% | COM | 446150104 |
| — | Raytheon Technologies Co | 7,870 | $1.518M | 0.4% | $192.89 | $192.89 | — | COM | 75513E105 |
| IJH | S&P Midcap I Fund | 21,253 | $1.435M | 0.3% | $67.53 | $55.19 | +22.4% | CORE S&P MCP ETF | 464287507 |
| VTEB | Vanguard Muni Bnd Tax | 28,519 | $1.423M | 0.3% | $49.89 | $50.00 | -0.2% | TAX EXEMPT BD | 922907746 |
| NVDA | Nvidia Corp | 7,634 | $1.331M | 0.3% | $174.38 | $112.23 | +55.4% | COM | 67066G104 |
| BND | Vanguard Total Bond | 16,011 | $1.179M | 0.3% | $73.64 | $72.10 | +2.1% | TOTAL BND MRKT | 921937835 |
| YUM | Yum Brands Inc | 7,453 | $1.159M | 0.3% | $155.48 | $69.96 | +122.2% | COM | 988498101 |
| MAR | Marriott Intl Inc Cl A | 3,384 | $1.107M | 0.3% | $327.10 | $115.51 | +183.2% | CL A | 571903202 |
| PRFZ | Small & MidCap Fund | 23,098 | $1.06M | 0.3% | $45.87 | $32.89 | +39.5% | FTSE RAFI 1500 | 46137V597 |
| FITB | Fifth Third Bancorp | 22,428 | $1.042M | 0.2% | $46.46 | $44.83 | +3.6% | COM | 316773100 |
| WFC | Wells Fargo & Co New | 12,900 | $1.027M | 0.2% | $79.61 | $39.08 | +103.7% | COM | 949746101 |
| PH | Parker-Hannifin Corp | 1,096 | $981K | 0.2% | $895.24 | $157.10 | +469.9% | COM | 701094104 |
| VWO | Vanguard Emerging Market | 17,600 | $951K | 0.2% | $54.05 | $42.05 | +28.5% | FTSE EMR MKT ETF | 922042858 |
| DFAX | Dimensional World Ex US Core Equity 2 | 27,458 | $933K | 0.2% | $33.97 | $25.05 | +35.6% | WORLD EX US CORE | 25434V880 |
| SCHF | Schwab International | 37,098 | $918K | 0.2% | $24.75 | $18.89 | +31.1% | INTL EQTY ETF | 808524805 |
| IVV | iShares S&P 500 | 1,341 | $876K | 0.2% | $653.21 | $383.25 | +70.4% | CORE S&P500 ETF | 464287200 |
| DLS | Wisdomtree SC Value | 10,208 | $832K | 0.2% | $81.50 | $67.17 | +21.3% | INTL SMCAP DIV | 97717W760 |
| JNJ | Johnson & Johnson | 3,314 | $810K | 0.2% | $244.40 | $121.59 | +101.0% | COM | 478160104 |
| MSFT | Microsoft Corp | 2,166 | $802K | 0.2% | $370.15 | $263.94 | +40.2% | COM | 594918104 |
| COFS | Choiceone Finl Svcs | 27,198 | $765K | 0.2% | $28.12 | $22.88 | +22.9% | COM | 170386106 |
| VOO | Vanguard S&P 500 Etf | 1,170 | $699K | 0.2% | $597.57 | $463.87 | +28.8% | S&P 500 ETF SHS | 922908363 |
| VEA | Vanguard Ftse Developed | 10,343 | $663K | 0.2% | $64.08 | $47.34 | +35.4% | VAN FTSE DEV MKT | 921943858 |
| PG | Procter & Gamble Co | 4,448 | $642K | 0.2% | $144.44 | $72.27 | +99.9% | COM | 742718109 |
| SCHB | Schwab US Broad Market | 25,089 | $630K | 0.1% | $25.10 | $21.98 | +14.2% | US BRD MKT ETF | 808524102 |
| GOOGL | Alphabet Inc. | 2,164 | $622K | 0.1% | $287.54 | $146.86 | +95.8% | CAP STK CL A | 02079K305 |
| META | Facebook Inc Class A | 1,059 | $606K | 0.1% | $571.93 | $643.25 | -11.1% | CL A | 30303M102 |
| MBWM | Mercantile Bank Corp | 11,574 | $584K | 0.1% | $50.50 | $17.10 | +195.3% | COM | 587376104 |
| FVD | First Trust Value Line Dividend | 12,029 | $566K | 0.1% | $47.03 | $30.78 | +52.8% | SHS | 33734H106 |
| NVT | Nvent Electric Plc | 4,778 | $565K | 0.1% | $118.28 | $40.69 | +190.7% | SHS | G6700G107 |
| LNT | Alliant Energy Corp | 7,734 | $555K | 0.1% | $71.76 | $44.11 | +62.7% | COM | 018802108 |
| HON | Honeywell International | 2,222 | $502K | 0.1% | $226.03 | $138.65 | +63.0% | COM | 438516106 |
| SHW | Sherwin Williams Co | 1,532 | $491K | 0.1% | $320.55 | $222.26 | +44.2% | COM | 824348106 |
| CSL | Carlisle Co | 1,446 | $482K | 0.1% | $333.62 | $124.05 | +168.9% | COM | 142339100 |
| CARR | Carrier Global Corp | 8,285 | $467K | 0.1% | $56.31 | $26.37 | +113.5% | COM | 14448C104 |
| IWV | iShares Russell 3000 | 1,158 | $429K | 0.1% | $370.65 | $202.72 | +82.9% | RUSSELL 3000 ETF | 464287689 |
| IVE | iShares S&P 500 Value | 2,018 | $426K | 0.1% | $211.15 | $189.95 | +11.2% | S&P 500 VAL ETF | 464287408 |
| ABBV | Abbvie Inc | 1,829 | $398K | 0.1% | $217.44 | $164.99 | +31.8% | COM | 00287Y109 |
| PNR | Pentair Plc | 4,552 | $397K | 0.1% | $87.11 | $40.59 | +114.6% | COM | G7S00T104 |
| SCHD | Schwab US Dividend | 12,624 | $387K | 0.1% | $30.68 | $27.65 | +11.0% | US DIVIDEND EQ | 808524797 |
| BRK/B | Berkshire Hathaway Cl B | 805 | $386K | 0.1% | $479.20 | $340.52 | +40.7% | CL B NEW | 084670702 |
| UPS | United Parcel Service B | 3,825 | $376K | 0.1% | $98.38 | $149.25 | -34.1% | CL B NEW | 911312106 |
| CAT | Caterpillar Inc | 520 | $369K | 0.1% | $709.08 | $425.39 | +66.5% | COM | 149123101 |
| KEY | Keycorp Inc New | 18,121 | $363K | 0.1% | $20.05 | $12.27 | +63.4% | COM | 493267108 |
| YUMC | Yum China Holdings I | 7,264 | $354K | 0.1% | $48.78 | $36.19 | +34.8% | COM | 98850P109 |
| AEP | Amer Electric Pwr Co Inc | 2,633 | $345K | 0.1% | $131.08 | $71.72 | +82.8% | COM | 025537101 |
| STE | Steris Plc | 1,484 | $328K | 0.1% | $221.13 | $193.32 | +14.4% | COM | G8473T100 |
| ADP | Auto Data Processing | 1,595 | $324K | 0.1% | $203.18 | $103.38 | +96.5% | COM | 053015103 |
| OTIS | Otis Worldwide Corp | 4,142 | $319K | 0.1% | $77.08 | $47.48 | +62.3% | COM | 68902V107 |
| VB | Vanguard Small Cap | 1,169 | $306K | 0.1% | $261.84 | $192.68 | +35.9% | SMALL CP ETF | 922908751 |
| SCHX | Schwab US Large Cap Etf | 11,832 | $303K | 0.1% | $25.64 | $22.61 | +13.4% | US LRG CAP ETF | 808524201 |
| — | Invesco Intl Developed Low Vol | 8,731 | $301K | 0.1% | $34.45 | $34.45 | — | INTL DEV LOWVL | 73937B688 |
| VIG | Vanguard Div Apprciation | 1,383 | $297K | 0.1% | $215.06 | $222.93 | -3.5% | DIV APP ETF | 921908844 |
| CSCO | Cisco Systems Inc | 3,393 | $263K | 0.1% | $77.60 | $62.02 | +25.1% | COM | 17275R102 |
| IWM | iShares Russell 2000 | 1,037 | $257K | 0.1% | $247.97 | $229.45 | +8.1% | RUSSELL 2000 ETF | 464287655 |
| MA | Mastercard Inc | 513 | $256K | 0.1% | $499.66 | $455.10 | +9.8% | CL A | 57636Q104 |
| VXF | Vanguard Extended Market | 1,201 | $247K | 0.1% | $205.80 | $141.92 | +45.0% | EXTEND MKT ETF | 922908652 |
| TGTX | TG Therapeutics Inc | 7,315 | $243K | 0.1% | $33.22 | $28.70 | +15.8% | COM | 88322Q108 |
| TSLA | Tesla Inc | 649 | $241K | 0.1% | $371.75 | $354.47 | +4.9% | COM | 88160R101 |
| MRK | Merck & Co Inc | 1,956 | $235K | 0.1% | $120.29 | $90.12 | +33.5% | COM | 58933Y105 |
| AMZN | Amazon Com Inc | 1,115 | $232K | 0.1% | $208.27 | $226.59 | -8.1% | COM | 023135106 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $231K | 0.1% | $55.81 | $48.87 | +14.2% | CL A | 559222401 |
| KO | Coca Cola Company | 2,868 | $218K | 0.1% | $76.06 | $69.40 | +9.6% | COM | 191216100 |
| ASB | Associated Banc Corp | 8,426 | $218K | 0.1% | $25.86 | $21.99 | +17.6% | COM | 045487105 |
| AVGO | Broadcom Inc | 704 | $218K | 0.1% | $309.51 | $307.29 | +0.7% | COM | 11135F101 |
| T | A T & T Corp | 7,337 | $213K | 0.1% | $28.99 | $26.70 | +8.6% | COM | 00206R102 |
| SOMC | Southern Mich Bancp | 8,404 | $210K | 0.0% | $25.00 | $23.15 | +7.6% | COMMON | 84336P103 |
| ABT | Abbott Laboratories | 2,022 | $208K | 0.0% | $102.68 | $127.30 | -19.3% | COM | 002824100 |
| PREDQ | Predictive Technology Gr | 27,200 | $0 | 0.0% | $0.00 | $0.00 | -80.4% | COM | 74039H102 |