Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q4 2025 (← Previous) (Next →)
Filing Date: Feb 6, 2026
Total Value: $453M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 274,140 | $56.16M | 12.4% | $204.85 | $132.75 | +54.3% | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 101,634 | $45.19M | 10.0% | $444.59 * | $44.77 | +65.5% | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 355,317 | $35.49M | 7.8% | $99.88 | $99.27 | +0.6% | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 767,474 | $35.33M | 7.8% | $46.04 | $48.86 | -5.8% | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 178,829 | $31.72M | 7.0% | $177.37 | $126.66 | +40.0% | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 113,371 | $24.01M | 5.3% | $211.79 | $154.23 | +37.3% | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 294,944 | $22.87M | 5.1% | $77.53 | $61.41 | +26.3% | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 319,736 | $22.83M | 5.0% | $71.41 | $55.57 | +28.5% | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 176,025 | $20.05M | 4.4% | $113.92 | $86.80 | +31.2% | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 211,441 | $19.54M | 4.3% | $92.43 | $66.20 | +39.6% | S&P 400 MDCP GRW | 78464A821 |
| DISV | Dimensional International Small Value | 443,006 | $16.83M | 3.7% | $38.00 | $27.87 | +36.3% | INTL SMALL CAP V | 25434V781 |
| SLYG | SPDR S&P 600 Small Cap Growth | 177,785 | $16.75M | 3.7% | $94.19 | $72.95 | +29.1% | S&P 600 SMCP GRW | 78464A201 |
| IEMG | iShares Core MSCI Emerging Markets | 236,605 | $15.9M | 3.5% | $67.22 | $51.24 | +31.2% | CORE MSCI EMKT | 46434G103 |
| VTI | Vanguard Total Stock | 14,874 | $4.987M | 1.1% | $335.27 | $154.55 | +116.9% | TOTAL STK MKT | 922908769 |
| QQEW | Nasdaq 100 Equal Weight | 34,961 | $4.969M | 1.1% | $142.13 | $66.91 | +112.4% | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 170,226 | $4.632M | 1.0% | $27.21 | $20.25 | +34.4% | SCHWAB FDT US LG | 808524771 |
| RPG | Invesco S&P 500 Pure Growth | 65,702 | $3.067M | 0.7% | $46.68 | $24.64 | +89.5% | S&P500 PUR GWT | 46137V266 |
| PEP | Pepsico Incorporated | 20,061 | $2.879M | 0.6% | $143.52 | $90.55 | +58.5% | COM | 713448108 |
| AAPL | Apple Inc | 10,234 | $2.782M | 0.6% | $271.85 | $130.22 | +108.8% | COM | 037833100 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,599 | $2.7M | 0.6% | $105.46 | $78.54 | +34.3% | COM | 92939U106 |
| IWP | iShares Russell Mid-Cap Growth | 16,189 | $2.217M | 0.5% | $136.94 | $91.32 | +50.0% | RUS MD CP GR ETF | 464287481 |
| SCHC | Schwab Intl Small Cap | 48,211 | $2.195M | 0.5% | $45.53 | $32.17 | +41.5% | INTL SCEQT ETF | 808524888 |
| DFAC | Dimensional US Core Equity 2 | 49,820 | $1.972M | 0.4% | $39.59 | $29.36 | +34.9% | US CORE EQUITY 2 | 25434V708 |
| DWM | Wisdomtree LC Value | 28,430 | $1.955M | 0.4% | $68.76 | $50.59 | +35.9% | INTL EQUITY FD | 97717W703 |
| JPM | J P Morgan Chase & Co | 5,798 | $1.868M | 0.4% | $322.20 | $107.54 | +199.6% | COM | 46625H100 |
| IWN | iShares Russell 2000 Value | 10,091 | $1.829M | 0.4% | $181.21 | $126.79 | +42.9% | RUS 2000 VAL ETF | 464287630 |
| FNDC | Schwab Fundamental Intl | 39,756 | $1.771M | 0.4% | $44.55 | $32.69 | +36.3% | SCHWB FDT INT SC | 808524748 |
| IWO | iShares Russell 2000 Growth | 5,464 | $1.765M | 0.4% | $323.01 | $212.71 | +51.9% | RUS 2000 GRW ETF | 464287648 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 26,054 | $1.708M | 0.4% | $65.54 | $42.23 | +55.2% | FTSE RAFI DEV | 46138E743 |
| HBAN | Huntington Bancshs | 98,344 | $1.706M | 0.4% | $17.35 | $10.28 | +68.8% | COM | 446150104 |
| VTEB | Vanguard Muni Bnd Tax | 33,560 | $1.688M | 0.4% | $50.29 | $50.00 | +0.6% | TAX EXEMPT BD | 922907746 |
| IJJ | iShares S&P Mid-Cap 400 Value | 12,818 | $1.687M | 0.4% | $131.59 | $87.24 | +50.8% | S&P MC 400VL ETF | 464287705 |
| PRF | Fundamental 1000 | 34,961 | $1.64M | 0.4% | $46.92 | $31.16 | +50.6% | FTSE RAFI 1000 | 46137V613 |
| — | Raytheon Technologies Co | 7,847 | $1.439M | 0.3% | $183.41 | $81.83 | — | COM | 755111507 |
| SPY | S P D R TRUST Unit SR | 2,044 | $1.394M | 0.3% | $682.02 | $641.86 | +6.2% | TR UNIT | 78462F103 |
| IJH | S&P Midcap I Fund | 20,901 | $1.379M | 0.3% | $66.00 | $54.95 | +20.1% | CORE S&P MCP ETF | 464287507 |
| NVDA | Nvidia Corp | 6,536 | $1.219M | 0.3% | $186.48 | $100.24 | +86.0% | COM | 67066G104 |
| WFC | Wells Fargo & Co New | 12,934 | $1.205M | 0.3% | $93.20 | $39.08 | +138.5% | COM | 949746101 |
| BND | Vanguard Total Bond | 15,993 | $1.185M | 0.3% | $74.07 | $72.10 | +2.7% | TOTAL BND MRKT | 921937835 |
| YUM | Yum Brands Inc | 7,425 | $1.123M | 0.2% | $151.28 | $69.96 | +116.2% | COM | 988498101 |
| MSFT | Microsoft Corp | 2,254 | $1.09M | 0.2% | $483.60 | $263.94 | +83.2% | COM | 594918104 |
| PRFZ | Small & MidCap Fund | 23,098 | $1.06M | 0.2% | $45.89 | $32.89 | +39.5% | FTSE RAFI 1500 | 46137V597 |
| MAR | Marriott Intl Inc Cl A | 3,382 | $1.049M | 0.2% | $310.26 | $115.51 | +168.6% | CL A | 571903202 |
| PH | Parker-Hannifin Corp | 1,096 | $963K | 0.2% | $878.96 | $157.10 | +459.5% | COM | 701094104 |
| VWO | Vanguard Emerging Market | 17,831 | $959K | 0.2% | $53.76 | $42.05 | +27.8% | FTSE EMR MKT ETF | 922042858 |
| DFAX | Dimensional World Ex US Core Equity 2 | 27,377 | $896K | 0.2% | $32.73 | $25.05 | +30.6% | WORLD EX US CORE | 25434V880 |
| SCHF | Schwab International | 37,098 | $892K | 0.2% | $24.04 | $18.89 | +27.3% | INTL EQTY ETF | 808524805 |
| IVV | iShares S&P 500 | 1,253 | $858K | 0.2% | $684.94 | $362.21 | +89.1% | CORE S&P500 ETF | 464287200 |
| DLS | Wisdomtree SC Value | 10,332 | $837K | 0.2% | $81.01 | $67.17 | +20.6% | INTL SMCAP DIV | 97717W760 |
| COFS | Choiceone Finl Svcs | 27,683 | $817K | 0.2% | $29.52 | $22.88 | +29.0% | COM | 170386106 |
| CMA | Comerica Incorporated | 8,832 | $768K | 0.2% | $86.93 | $53.62 | +62.1% | COM | 200340107 |
| META | Facebook Inc Class A | 1,063 | $701K | 0.2% | $659.90 | $643.25 | +2.6% | CL A | 30303M102 |
| VOO | Vanguard S&P 500 Etf | 1,111 | $696K | 0.2% | $626.90 | $455.29 | +37.7% | S&P 500 ETF SHS | 922908363 |
| JNJ | Johnson & Johnson | 3,314 | $686K | 0.2% | $206.92 | $121.59 | +70.2% | COM | 478160104 |
| GOOGL | Alphabet Inc. | 2,104 | $658K | 0.1% | $312.96 | $142.08 | +120.3% | CAP STK CL A | 02079K305 |
| SCHB | Schwab US Broad Market | 25,089 | $658K | 0.1% | $26.23 | $21.98 | +19.3% | US BRD MKT ETF | 808524102 |
| VEA | Vanguard Ftse Developed | 10,343 | $646K | 0.1% | $62.47 | $47.34 | +32.0% | VAN FTSE DEV MKT | 921943858 |
| PG | Procter & Gamble Co | 4,398 | $630K | 0.1% | $143.31 | $71.37 | +100.8% | COM | 742718109 |
| MBWM | Mercantile Bank Corp | 11,574 | $557K | 0.1% | $48.10 | $17.10 | +181.2% | COM | 587376104 |
| FVD | First Trust Value Line Dividend | 12,029 | $554K | 0.1% | $46.08 | $30.78 | +49.7% | SHS | 33734H106 |
| LNT | Alliant Energy Corp | 7,734 | $503K | 0.1% | $65.01 | $44.11 | +47.4% | COM | 018802108 |
| SHW | Sherwin Williams Co | 1,532 | $496K | 0.1% | $324.03 | $222.26 | +45.8% | COM | 824348106 |
| NVT | Nvent Electric Plc | 4,778 | $487K | 0.1% | $101.97 | $40.69 | +150.1% | SHS | G6700G107 |
| PNR | Pentair Plc | 4,560 | $475K | 0.1% | $104.14 | $40.59 | +156.6% | COM | G7S00T104 |
| IVW | iShares S&P 500 Growth | 3,786 | $467K | 0.1% | $123.26 | $115.02 | +7.2% | S&P 500 GRWT ETF | 464287309 |
| CSL | Carlisle Co | 1,446 | $463K | 0.1% | $319.86 | $124.05 | +157.2% | COM | 142339100 |
| ABBV | Abbvie Inc | 2,011 | $459K | 0.1% | $228.45 | $164.99 | +38.5% | COM | 00287Y109 |
| IWV | iShares Russell 3000 | 1,183 | $458K | 0.1% | $386.78 | $202.72 | +90.8% | RUSSELL 3000 ETF | 464287689 |
| CARR | Carrier Global Corp | 8,285 | $438K | 0.1% | $52.84 | $26.37 | +100.4% | COM | 14448C104 |
| HON | Honeywell International | 2,204 | $430K | 0.1% | $195.09 | $138.65 | +40.7% | COM | 438516106 |
| IVE | iShares S&P 500 Value | 2,018 | $428K | 0.1% | $212.07 | $189.95 | +11.6% | S&P 500 VAL ETF | 464287408 |
| UPS | United Parcel Service B | 4,137 | $410K | 0.1% | $99.19 | $149.25 | -33.5% | CL B NEW | 911312106 |
| ADP | Auto Data Processing | 1,586 | $408K | 0.1% | $257.23 | $103.38 | +148.8% | COM | 053015103 |
| BRK/B | Berkshire Hathaway Cl B | 792 | $398K | 0.1% | $502.65 | $338.06 | +48.7% | CL B NEW | 084670702 |
| STE | Steris Plc | 1,484 | $376K | 0.1% | $253.52 | $193.32 | +31.1% | COM | G8473T100 |
| KEY | Keycorp Inc New | 18,121 | $374K | 0.1% | $20.64 | $12.27 | +68.2% | COM | 493267108 |
| OTIS | Otis Worldwide Corp | 4,142 | $362K | 0.1% | $87.35 | $47.48 | +84.0% | COM | 68902V107 |
| SCHD | Schwab US Dividend | 12,927 | $355K | 0.1% | $27.43 | $27.65 | -0.8% | US DIVIDEND EQ | 808524797 |
| YUMC | Yum China Holdings I | 7,264 | $347K | 0.1% | $47.74 | $36.19 | +31.9% | COM | 98850P109 |
| QQQ | Nasdaq 100 Shares | 552 | $339K | 0.1% | $614.30 | $577.61 | +6.4% | UNIT SER 1 | 46090E103 |
| SCHX | Schwab US Large Cap Etf | 11,830 | $318K | 0.1% | $26.91 | $22.61 | +19.0% | US LRG CAP ETF | 808524201 |
| VEU | Vanguard Div Apprciation | 1,383 | $304K | 0.1% | $219.78 * | $57.15 | +28.7% | ALLWRLD EX US | 922042775 |
| AEP | Amer Electric Pwr Co Inc | 2,633 | $304K | 0.1% | $115.31 | $71.72 | +60.8% | COM | 025537101 |
| VB | Vanguard Small Cap | 1,169 | $301K | 0.1% | $257.86 | $192.68 | +33.9% | SMALL CP ETF | 922908751 |
| CAT | Caterpillar Inc | 520 | $298K | 0.1% | $572.92 | $425.39 | +34.7% | COM | 149123101 |
| IDLV | Invesco Intl Developed Low Vol | 8,731 | $296K | 0.1% | $33.90 | $31.35 | +8.1% | S&P INTL LOW | 46138E230 |
| VXF | Vanguard Extended Market | 1,408 | $294K | 0.1% | $209.12 | $141.92 | +47.4% | EXTEND MKT ETF | 922908652 |
| MA | Mastercard Inc | 506 | $289K | 0.1% | $570.88 | $454.11 | +25.7% | CL A | 57636Q104 |
| MRK | Merck & Co Inc | 2,692 | $283K | 0.1% | $105.26 | $90.12 | +16.8% | COM | 58933Y105 |
| FITB | Fifth Third Bancorp | 5,948 | $278K | 0.1% | $46.81 | $32.49 | +44.1% | COM | 316773100 |
| CSCO | Cisco Systems Inc | 3,543 | $273K | 0.1% | $77.04 | $62.02 | +23.5% | COM | 17275R102 |
| AMZN | Amazon Com Inc | 1,176 | $271K | 0.1% | $230.82 | $226.59 | +1.9% | COM | 023135106 |
| ABT | Abbott Laboratories | 2,071 | $259K | 0.1% | $125.28 | $127.30 | -1.6% | COM | 002824100 |
| TSLA | Tesla Inc | 573 | $258K | 0.1% | $449.72 | $346.84 | +29.7% | COM | 88160R101 |
| IWM | iShares Russell 2000 | 1,037 | $255K | 0.1% | $246.05 | $229.45 | +7.3% | RUSSELL 2000 ETF | 464287655 |
| GOOG | Google Inc Class A | 740 | $232K | 0.1% | $313.80 | $286.33 | +9.6% | CAP STK CL C | 02079K107 |
| AVGO | Broadcom Inc | 657 | $227K | 0.1% | $346.10 | $305.74 | +13.2% | COM | 11135F101 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $221K | 0.0% | $53.30 | $48.87 | +9.1% | CL A | 559222401 |
| TGTX | TG Therapeutics Inc | 7,315 | $218K | 0.0% | $29.81 | $28.70 | +3.9% | COM | 88322Q108 |
| ASB | Associated Banc Corp | 8,426 | $217K | 0.0% | $25.76 | $21.99 | +17.1% | COM | 045487105 |
| PLTR | Palantir Technologies In | 1,213 | $216K | 0.0% | $177.75 | $162.91 | +9.1% | CL A | 69608A108 |
| IJK | S&P Midcap Growth Fund | 2,160 | $209K | 0.0% | $96.88 | $94.21 | +2.8% | S&P MC 400 GR ETF | 464287606 |
| — | GE Aerospace | 658 | $203K | 0.0% | $307.82 | $307.82 | — | COM | 369604103 |
| SOMC | Southern Mich Bancp | 8,404 | $202K | 0.0% | $24.00 | $23.15 | +4.2% | COMMON | 84336P103 |
| KO | Coca Cola Company | 2,868 | $201K | 0.0% | $69.92 | $69.40 | +0.7% | COM | 191216100 |
| PREDQ | Predictive Technology Gr | 27,200 | $0 | 0.0% | $0.00 | $0.00 | 0.0% | COM | 74039H102 |