Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2026 (← Previous)
Filing Date: Oct 28, 2026
Total Value: $517M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| AGG | ISHARES TR | 432,594 | $40.9M | 7.9% | $94.54 | $97.15 | -2.7% | CORE US AGGBD ET | 464287226 |
| EFV | ISHARES TR | 330,277 | $26.14M | 5.1% | $79.14 | $80.59 | -1.8% | EAFE VALUE ETF | 464288877 |
| EFG | ISHARES TR | 191,670 | $22.97M | 4.4% | $119.83 | $122.64 | -2.3% | EAFE GRWTH ETF | 464288885 |
| VBR | VANGUARD INDEX FDS | 87,349 | $20.18M | 3.9% | $231.03 | $244.02 | -5.3% | MRNGSTR SML CP V | 922908611 |
| QQEW | FIRST TR EXCHANGE-TRADED FD | 33,584 | $5.465M | 1.1% | $162.73 | $159.77 | +1.9% | NASDAQ-100 SEL | 337344105 |
| PEP | PEPSICO INC | 18,145 | $2.299M | 0.4% | $126.72 | $137.75 | -8.0% | COM | 713448108 |
| IWN | ISHARES TR | 9,307 | $1.949M | 0.4% | $209.45 | $221.16 | -5.3% | RUS 2000 VAL ETF | 464287630 |
| IJH | ISHARES TR | 20,969 | $1.509M | 0.3% | $71.95 | $75.46 | -4.7% | CORE S&P MCP ETF | 464287507 |
| IJJ | ISHARES TR | 10,077 | $1.388M | 0.3% | $137.71 | $146.56 | -6.0% | S&P MC 400VL ETF | 464287705 |
| MSFT | MICROSOFT CORP | 2,373 | $1.217M | 0.2% | $512.93 | $462.46 | +10.9% | COM | 594918104 |
| FITB | FIFTH THIRD BANCORP | 22,273 | $1.127M | 0.2% | $50.58 | $55.63 | -9.1% | COM | 316773100 |
| IVV | ISHARES TR | 1,416 | $1.085M | 0.2% | $765.96 | $763.10 | +0.4% | CORE S&P500 ETF | 464287200 |
| WFC | WELLS FARGO & CO | 12,889 | $1.032M | 0.2% | $80.05 | $86.51 | -7.5% | COM | 949746101 |
| YUM | YUM BRANDS INC | 7,421 | $1.012M | 0.2% | $136.34 | $149.58 | -8.9% | COM | 988498101 |
| VWO | VANGUARD INTL EQUITY INDEX F | 16,729 | $992K | 0.2% | $59.31 | $59.71 | -0.7% | FTSE EMR MKT ETF | 922042858 |
| JNJ | JOHNSON & JOHNSON | 3,704 | $980K | 0.2% | $264.71 | $263.82 | +0.3% | COM | 478160104 |
| MPC | MARATHON PETE CORP | 1,868 | $739K | 0.1% | $395.42 | $345.71 | +14.4% | COM | 56585A102 |
| PG | PROCTER & GAMBLE CO | 4,443 | $645K | 0.1% | $145.28 | $146.54 | -0.9% | COM | 742718109 |
| IVW | ISHARES TR | 3,742 | $532K | 0.1% | $142.26 | $138.63 | +2.6% | S&P 500 GRWT ETF | 464287309 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 902 | $449K | 0.1% | $497.95 | $504.52 | -1.3% | CL B NEW | 084670702 |
| KEY | KEYCORP | 18,121 | $364K | 0.1% | $20.07 | $22.23 | -9.7% | COM | 493267108 |
| UPS | UNITED PARCEL SVCS INC | 3,825 | $357K | 0.1% | $93.44 | $104.99 | -11.0% | CL B | 911312106 |
| KO | COCA COLA CO | 3,941 | $339K | 0.1% | $86.09 | $86.73 | -0.8% | COM | 191216100 |
| VVV | VALVOLINE INC | 10,759 | $324K | 0.1% | $30.14 | $34.28 | -12.1% | COM | 92047W101 |
| IWM | ISHARES TR | 1,070 | $297K | 0.1% | $277.88 | $293.67 | -5.4% | RUSSELL 2000 ETF | 464287655 |
| MGA | MAGNA INTL INC | 4,440 | $283K | 0.1% | $63.67 | $66.61 | -4.4% | COM | 559222401 |
| SNA | SNAP ON INC | 775 | $282K | 0.1% | $363.35 | $394.70 | -7.9% | COM | 833034101 |
| CRWD | CROWDSTRIKE HLDGS INC | 992 | $263K | 0.1% | $264.75 | $212.27 | +24.7% | CL A | 22788C105 |
| ASH | ASHLAND INC | 3,851 | $262K | 0.1% | $67.92 | $70.58 | -3.8% | COM | 044186104 |
| DIS | DISNEY WALT CO | 2,339 | $245K | 0.0% | $104.92 | $102.46 | +2.4% | COM | 254687106 |
| IJK | ISHARES TR | 2,160 | $237K | 0.0% | $109.61 | $113.42 | -3.4% | S&P MC 400GR ETF | 464287606 |
| HON | HONEYWELL INTL INC | 1,091 | $230K | 0.0% | $210.94 | $210.94 | — | COM | 438516205 |
| PLTR | PALANTIR TECHNOLOGIES INC | 1,203 | $225K | 0.0% | $187.05 | $159.37 | +17.4% | CL A | 69608A108 |
| LECO | LINCOLN ELEC HLDGS INC | 796 | $211K | 0.0% | $264.58 | $266.54 | -0.7% | COM | 533900106 |
| ABT | ABBOTT LABORATORIES | 2,118 | $209K | 0.0% | $98.82 | $104.42 | -5.4% | COM | 002824100 |
| IEFA | ISHARES TR | 2,109 | $204K | 0.0% | $96.86 | $98.72 | -1.9% | CORE MSCI EAFE | 46432F842 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOG | VANGUARD ADMIRAL FDS INC | 885,164 (+5.5%) | $75.66M (+9.1%) | 14.6% | $85.48 | $75.56 | +13.1% | 500 GRTH IDX F | 921932505 |
| VOOV | VANGUARD ADMIRAL FDS INC | 361,772 (+3.8%) | $79.71M (+4.3%) | 15.4% | $220.34 | $153.08 | +43.9% | 500 VAL IDX FD | 921932703 |
| DISV | DIMENSIONAL ETF TRUST | 443,002 (+1.4%) | $19.18M (+9.4%) | 3.7% | $43.29 | $28.52 | +51.8% | INTL SMALL CAP V | 25434V781 |
| SCZ | ISHARES TR | 312,160 (+1.6%) | $26.35M (+4.3%) | 5.1% | $84.42 | $62.48 | +35.1% | EAFE SML CP ETF | 464288273 |
| AAPL | APPLE INC | 11,274 (+8.1%) | $3.755M (+24.4%) | 0.7% | $333.03 | $153.24 | +117.3% | COM | 037833100 |
| FBND | FIDELITY MERRIMACK STR TR | 978,216 (+3.9%) | $42.36M (-1.1%) | 8.2% | $43.30 | $48.18 | -10.1% | TOTAL BD ETF | 316188309 |
| META | META PLATFORMS INC | 1,306 (+6.9%) | $947K (+37.6%) | 0.2% | $724.96 | $638.06 | +13.7% | CL A | 30303M102 |
| IEMG | ISHARES INC | 230,462 (+1.3%) | $18.7M (-0.8%) | 3.6% | $81.16 | $51.60 | +57.3% | CORE MSCI EMKT | 46434G103 |
| BND | VANGUARD BD INDEX FDS | 20,385 (+15.4%) | $1.43M (+10.2%) | 0.3% | $70.15 | $72.20 | -2.8% | TOTAL BND MRKT | 921937835 |
| SCHX | SCHWAB STRATEGIC TR | 14,408 (+21.8%) | $432K (+24.1%) | 0.1% | $30.00 | $23.92 | +25.4% | US LRG CAP ETF | 808524201 |
| SCHF | SCHWAB STRATEGIC TR | 39,753 (+7.2%) | $1.092M (+6.3%) | 0.2% | $27.47 | $19.48 | +41.0% | INTL EQTY ETF | 808524805 |
| CSCO | CISCO SYS INC | 5,060 (+23.5%) | $545K (+13.2%) | 0.1% | $107.63 | $77.58 | +38.7% | COM | 17275R102 |
| DFAC | DIMENSIONAL ETF TRUST | 50,870 (+1.9%) | $2.261M (+2.2%) | 0.4% | $44.45 | $29.94 | +48.5% | US COR EQU 2 ETF | 25434V708 |
| VOO | VANGUARD INDEX FDS | 1,167 (+2.9%) | $818K (+5.0%) | 0.2% | $700.88 | $470.50 | +49.0% | S&P 500 ETF SHS | 922908363 |
| XLK | SELECT SECTOR SPDR TR | 1,416 (+11.3%) | $277K (+14.3%) | 0.1% | $195.74 | $172.26 | +13.6% | ST STR TECHN ETF | 81369Y803 |
| MA | MASTERCARD INCORPORATED | 492 (+3.8%) | $271K (+11.5%) | 0.1% | $551.47 | $459.02 | +20.1% | CL A | 57636Q104 |
| DFAX | DIMENSIONAL ETF TRUST | 27,057 (+1.9%) | $1.002M (+2.4%) | 0.2% | $37.02 | $25.29 | +46.4% | WORLD EX US CORE | 25434V880 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| HONA | HONEYWELL AEROSPACE INC | 1,091 | $241K | 0.0% | $221.08 * | $240.18 | -35.5% | — | 43849R105 |
| UNH | UNITEDHEALTH GROUP INC | 546 | $227K | 0.0% | $415.65 * | $370.65 | -1.0% | — | 91324P102 |
| SNDK | SANDISK CORP | 92 | $209K | 0.0% | $2273.73 * | $1427.50 | +21.9% | — | 80004C200 |
| MDY | STATE STR SPDR S&P MIDCAP 40 | 289 | $203K | 0.0% | $703.27 * | $669.65 | -1.9% | — | 78467Y107 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| SLYG | SPDR SERIES TRUST | 104,659 (-12.5%) | $11.2M (-21.4%) | 2.2% | $106.97 | $73.59 | +45.4% | ST STR SP600GRWO | 78464A201 |
| VOE | VANGUARD INDEX FDS | 106,873 (-8.7%) | $20.9M (-9.7%) | 4.0% | $195.53 | $127.46 | +53.4% | MRNGSTR MD CP VA | 922908512 |
| MDYG | SPDR SERIES TRUST | 181,196 (-1.1%) | $18.94M (-7.8%) | 3.7% | $104.53 | $66.83 | +56.4% | ST STR SP400GRW | 78464A821 |
| IWP | ISHARES TR | 13,750 (-10.3%) | $1.893M (-15.7%) | 0.4% | $137.68 | $91.32 | +50.8% | RUS MD CP GR ETF | 464287481 |
| IWO | ISHARES TR | 4,787 (-7.8%) | $1.708M (-16.5%) | 0.3% | $356.90 | $212.71 | +67.8% | RUS 2000 GRW ETF | 464287648 |
| PNR | PENTAIR PLC | 4,552 (-19.5%) | $241K (-44.3%) | 0.0% | $52.99 | $48.09 | +10.2% | SHS | G7S00T104 |
| PRF | INVESCO EXCHANGE TRADED FD T | 32,438 (-7.0%) | $1.766M (-6.4%) | 0.3% | $54.43 | $31.16 | +74.7% | RAFI US 1000 ETF | 46137V613 |
| BKD | BROOKDALE SR LIVING INC | 18,200 (-5.1%) | $197K (-36.1%) | 0.0% | $10.83 | $13.60 | -20.4% | COM | 112463104 |
| DWM | WISDOMTREE TR | 25,008 (-6.0%) | $1.842M (-5.5%) | 0.4% | $73.64 | $50.59 | +45.6% | INTL EQUITY FD | 97717W703 |
| MRK | MERCK & CO INC | 2,128 (-34.2%) | $309K (-25.6%) | 0.1% | $145.34 | $100.77 | +44.2% | COM | 58933Y105 |
| PRFZ | INVESCO EXCHANGE TRADED FD T | 22,687 (-1.8%) | $1.187M (-7.8%) | 0.2% | $52.33 | $32.89 | +59.1% | RAFI US 1500 | 46137V597 |
| NVT | NVENT ELEC PLC | 5,625 (-4.3%) | $902K (-9.5%) | 0.2% | $160.37 | $62.25 | +157.6% | SHS | G6700G107 |
| GOOGL | ALPHABET INC | 3,280 (-3.0%) | $1.129M (-6.6%) | 0.2% | $344.08 | $223.52 | +53.9% | CAP STK CL A | 02079K305 |
| AVGO | BROADCOM INC | 694 (-5.8%) | $244K (-12.5%) | 0.0% | $351.19 | $311.49 | +12.7% | COM | 11135F101 |
| DLS | WISDOMTREE TR | 9,395 (-6.0%) | $819K (-2.2%) | 0.2% | $87.19 | $67.17 | +29.8% | INTL SMCAP DIV | 97717W760 |
| QQQ | INVESCO QQQ TR | 533 (-1.7%) | $394K (-1.3%) | 0.1% | $739.35 | $688.02 | +7.5% | UNIT SER 1 | 46090E103 |
| STE | STERIS PLC | 1,484 (-1.0%) | $312K (-1.3%) | 0.1% | $210.01 | $193.53 | +8.5% | SHS USD | G8473T100 |
| AMZN | AMAZON COM INC | 1,974 (-4.5%) | $492K (-0.2%) | 0.1% | $249.21 | $237.84 | +4.8% | COM | 023135106 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| WEC | WEC ENERGY GROUP INC | 25,877 | $2.608M | 0.5% | $100.78 | $79.26 | +27.1% | COM | 92939U106 |
| HBAN | HUNTINGTON BANCSHARES INC | 98,666 | $1.506M | 0.3% | $15.26 | $10.28 | +48.4% | COM | 446150104 |
| NVDA | NVIDIA CORPORATION | 7,605 | $1.737M | 0.3% | $228.37 | $112.23 | +103.5% | COM | 67066G104 |
| CARR | CARRIER GLOBAL CORPORATION | 8,285 | $455K | 0.1% | $54.86 | $26.37 | +108.0% | COM | 14448C104 |
| CAT | CATERPILLAR INC | 521 | $423K | 0.1% | $811.15 | $425.39 | +90.6% | COM | 149123101 |
| LNT | ALLIANT ENERGY CORP | 8,452 | $535K | 0.1% | $63.30 | $46.55 | +36.0% | COM | 018802108 |
| FNDX | SCHWAB STRATEGIC TR | 168,757 | $5.311M | 1.0% | $31.47 | $20.25 | +55.4% | FUNDAMENTAL US L | 808524771 |
| AMAT | APPLIED MATLS INC | 487 | $249K | 0.0% | $511.38 | $461.39 | +10.8% | COM | 038222105 |
| SCHC | SCHWAB STRATEGIC TR | 47,202 | $2.348M | 0.5% | $49.74 | $32.17 | +54.6% | INTL SCEQT ETF | 808524888 |
| VTEB | VANGUARD MUN BD FDS | 21,338 | $1.011M | 0.2% | $47.36 | $50.00 | -5.3% | TAX EXEMPT BD | 922907746 |
| VTI | VANGUARD INDEX FDS | 14,982 | $5.607M | 1.1% | $374.24 | $154.55 | +142.1% | MRNGSTR TTL STK | 922908769 |
| ADP | AUTOMATIC DATA PROCESSING IN | 1,728 | $446K | 0.1% | $258.06 | $111.40 | +131.6% | COM | 053015103 |
| CSL | CARLISLE COS INC | 1,442 | $465K | 0.1% | $322.17 | $124.05 | +159.7% | COM | 142339100 |
| FNDC | SCHWAB STRATEGIC TR | 38,044 | $1.896M | 0.4% | $49.83 | $32.69 | +52.4% | FUNDAMENTAL INTL | 808524748 |
| SPY | STATE STR SPDR S&P 500 ETF T | 2,152 | $1.641M | 0.3% | $762.56 | $725.01 | +5.2% | TR UNIT | 78462F103 |
| MAR | MARRIOTT INTL INC NEW | 3,388 | $1.205M | 0.2% | $355.72 | $115.51 | +207.9% | CL A | 571903202 |
| AEP | AMERICAN ELEC PWR CO INC | 2,633 | $312K | 0.1% | $118.64 | $71.72 | +65.4% | COM | 025537101 |
| COFS | CHOICEONE FINANCIA | 27,198 | $879K | 0.2% | $32.31 | $22.88 | +41.2% | COM | 170386106 |
| TSLA | TESLA INC | 655 | $232K | 0.0% | $354.81 | $355.25 | -0.1% | COM | 88160R101 |
| SHW | SHERWIN WILLIAMS CO | 1,532 | $495K | 0.1% | $323.27 | $222.26 | +45.4% | COM | 824348106 |
| RTX | RTX CORPORATION | 7,797 | $1.448M | 0.3% | $185.65 | $183.40 | +1.2% | COM | 75513E101 |
| OTIS | OTIS WORLDWIDE CORP | 4,142 | $266K | 0.1% | $64.32 | $47.48 | +35.5% | COM | 68902V107 |
| VB | VANGUARD INDEX FDS | 1,158 | $329K | 0.1% | $284.42 | $192.68 | +47.7% | MRNGSTR SML CAP | 922908751 |
| PH | PARKER-HANNIFIN CORP | 1,096 | $1.047M | 0.2% | $955.42 | $157.10 | +508.2% | COM | 701094104 |
| JPM | JPMORGAN CHASE & CO | 5,828 | $1.928M | 0.4% | $330.84 | $110.01 | +200.7% | COM | 46625H100 |
| ABBV | ABBVIE INC | 1,745 | $457K | 0.1% | $261.65 | $164.99 | +58.6% | COM | 00287Y109 |
| ASB | ASSOCIATED BANC-CORP | 8,553 | $245K | 0.0% | $28.65 | $22.08 | +29.7% | COM | 045487105 |
| VXF | VANGUARD INDEX FDS | 1,201 | $278K | 0.1% | $231.63 | $141.92 | +63.2% | EXTEND MKT ETF | 922908652 |
| FVD | FIRST TR EXCHANGE-TRADED FD | 12,029 | $564K | 0.1% | $46.91 | $30.78 | +52.4% | SHS | 33734H106 |
| GOOG | ALPHABET INC | 880 | $300K | 0.1% | $340.79 | $357.39 | -4.7% | CAP STK CL C | 02079K107 |
| MBWM | MERCANTILE BK CORP | 11,574 | $675K | 0.1% | $58.32 | $17.10 | +241.0% | COM | 587376104 |
| SCHD | SCHWAB STRATEGIC TR | 12,624 | $411K | 0.1% | $32.53 | $27.65 | +17.6% | US DIVIDEND EQ | 808524797 |
| SCHB | SCHWAB STRATEGIC TR | 25,089 | $735K | 0.1% | $29.31 | $21.98 | +33.3% | US BRD MKT ETF | 808524102 |
| VEA | VANGUARD TAX-MANAGED FDS | 10,343 | $730K | 0.1% | $70.61 | $47.34 | +49.2% | VAN FTSE DEV MKT | 921943858 |
| TGTX | TG THERAPEUTICS INC | 7,390 | $412K | 0.1% | $55.78 | $28.82 | +93.5% | COM | 88322Q108 |
| IWV | ISHARES TR | 1,158 | $500K | 0.1% | $431.72 | $202.72 | +112.9% | RUSSELL 3000 ETF | 464287689 |
| VIG | VANGUARD SPECIALIZED FUNDS | 1,553 | $362K | 0.1% | $233.31 | $223.66 | +4.3% | DIV APP ETF | 921908844 |
| IVE | ISHARES TR | 1,693 | $386K | 0.1% | $228.28 | $189.95 | +20.2% | S&P 500 VAL ETF | 464287408 |
| YUMC | YUM CHINA HLDGS INC | 7,264 | $299K | 0.1% | $41.10 | $36.19 | +13.6% | COM | 98850P109 |
| BFC | BANK FIRST CORP | 3,518 | $524K | 0.1% | $148.81 | $142.70 | +4.3% | COM | 06211J100 |