Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2024 (← Previous) (Next →)
Filing Date: Nov 14, 2024
Total Value: $383M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 247,755 | $47.25M | 12.4% | $190.72 | $127.73 | +49.3% | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 103,678 | $35.8M | 9.4% | $345.29 * | $44.07 | +30.6% | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 294,048 | $29.78M | 7.8% | $101.27 | $109.08 | -7.2% | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 613,101 | $28.66M | 7.5% | $46.74 | $49.63 | -5.8% | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 166,158 | $27.86M | 7.3% | $167.67 | $122.74 | +36.6% | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard SC Value | 103,459 | $20.77M | 5.4% | $200.78 | $148.92 | +34.8% | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 280,620 | $19M | 5.0% | $67.70 | $61.05 | +10.9% | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 301,200 | $17.33M | 4.5% | $57.53 | $55.22 | +4.2% | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 160,919 | $17.32M | 4.5% | $107.65 | $84.76 | +27.0% | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 187,766 | $16.47M | 4.3% | $87.74 | $63.56 | +38.0% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 154,631 | $14.4M | 3.8% | $93.11 | $70.45 | +32.2% | S&P 600 SMCP GRW | 78464A201 |
| IEMG | iShares Core MSCI Emerging Markets | 237,412 | $13.63M | 3.6% | $57.41 | $51.20 | +12.1% | CORE MSCI EMKT | 46434G103 |
| DISV | Dimensional International Small Value | 430,775 | $12.52M | 3.3% | $29.06 | $27.89 | +4.2% | INTL SMALL CAP V | 25434V781 |
| QQEW | Nasdaq 100 Equal Weight | 36,379 | $4.564M | 1.2% | $125.45 | $64.49 | +94.5% | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 63,025 | $4.523M | 1.2% | $71.76 * | $12.76 | +87.4% | SCHWAB FDT US LG | 808524771 |
| VTI | Vanguard Total Stock | 14,881 | $4.214M | 1.1% | $283.16 | $154.55 | +83.2% | TOTAL STK MKT | 922908769 |
| PEP | Pepsico Incorporated | 21,485 | $3.654M | 1.0% | $170.05 * | $90.55 | +79.1% | COM | 713448108 |
| RPG | Invesco S&P 500 Pure Growth | 81,725 | $3.209M | 0.8% | $39.27 | $24.64 | +59.4% | S&P500 PUR GWT | 46137V266 |
| DWM | Wisdomtree LC Value | 52,749 | $3.036M | 0.8% | $57.56 | $50.59 | +13.8% | INTL EQUITY FD | 97717W703 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,725 | $2.474M | 0.6% | $96.18 * | $78.54 | +17.4% | COM | 92939U106 |
| AAPL | Apple Inc | 10,146 | $2.364M | 0.6% | $233.00 | $125.64 | +84.4% | COM | 037833100 |
| SCHC | Schwab Intl Small Cap | 58,298 | $2.246M | 0.6% | $38.53 | $32.01 | +20.4% | INTL SCEQT ETF | 808524888 |
| FNDC | Schwab Fundamental Intl | 55,137 | $2.103M | 0.5% | $38.15 | $32.69 | +16.7% | SCHWB FDT INT SC | 808524748 |
| IWP | iShares Russell Mid-Cap Growth | 16,127 | $1.892M | 0.5% | $117.29 | $87.43 | +34.2% | RUS MD CP GR ETF | 464287481 |
| BND | Vanguard Total Bond | 22,679 | $1.703M | 0.4% | $75.11 | $71.89 | +4.5% | TOTAL BND MRKT | 921937835 |
| IWO | iShares Russell 2000 Growth | 5,794 | $1.646M | 0.4% | $284.01 | $207.43 | +36.9% | RUS 2000 GRW ETF | 464287648 |
| IJJ | S&P Midcap I Value | 13,297 | $1.644M | 0.4% | $123.62 | $87.24 | +41.7% | S&P MC 400VL ETF | 464287705 |
| IWN | iShares Russell 2000 Value | 9,550 | $1.593M | 0.4% | $166.82 | $123.79 | +34.8% | RUS 2000 VAL ETF | 464287630 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 30,327 | $1.581M | 0.4% | $52.13 | $41.33 | +26.1% | FTSE RAFI DEV | 46138E743 |
| HBAN | Huntington Bancshs | 105,054 | $1.544M | 0.4% | $14.70 * | $10.28 | +36.4% | COM | 446150104 |
| PRF | Fundamental 1000 | 37,340 | $1.517M | 0.4% | $40.63 | $31.16 | +30.4% | FTSE RAFI 1000 | 46137V613 |
| IJH | S&P Midcap I Fund | 21,558 | $1.343M | 0.4% | $62.32 | $54.81 | +13.7% | CORE S&P MCP ETF | 464287507 |
| DFAC | Dimensional U S Core | 37,868 | $1.298M | 0.3% | $34.29 | $27.49 | +24.7% | US CORE EQUITY 2 | 25434V708 |
| JPM | J P Morgan Chase & Co | 6,132 | $1.293M | 0.3% | $210.84 * | $106.07 | +93.5% | COM | 46625H100 |
| DLS | Wisdomtree SC Value | 18,537 | $1.28M | 0.3% | $69.05 | $67.17 | +2.8% | INTL SMCAP DIV | 97717W760 |
| COFS | Choiceone Finl Svcs | 38,721 | $1.197M | 0.3% | $30.91 * | $22.88 | +29.1% | COM | 170386106 |
| PRFZ | Small & MidCap Fund | 26,434 | $1.098M | 0.3% | $41.55 | $32.89 | +26.3% | FTSE RAFI 1500 | 46137V597 |
| YUM | Yum Brands Inc | 7,438 | $1.039M | 0.3% | $139.71 * | $69.96 | +95.0% | COM | 988498101 |
| VWO | Vanguard Emerging Market | 21,122 | $1.011M | 0.3% | $47.85 | $41.47 | +15.4% | FTSE EMR MKT ETF | 922042858 |
| — | Raytheon Technologies Co | 8,304 | $1.006M | 0.3% | $121.16 | $81.83 | — | COM | 755111507 |
| SPY | S P D R TRUST Unit SR | 1,687 | $968K | 0.3% | $573.65 | $411.83 | +39.3% | TR UNIT | 78462F103 |
| VTEB | Vanguard Muni Bnd Tax | 17,422 | $891K | 0.2% | $51.12 | $50.32 | +1.6% | TAX EXEMPT BD | 922907746 |
| IVV | iShares S&P 500 | 1,531 | $883K | 0.2% | $576.82 | $359.28 | +60.6% | CORE S&P500 ETF | 464287200 |
| MAR | Marriott Intl Inc Cl A | 3,345 | $832K | 0.2% | $248.58 | $115.51 | +112.7% | CL A | 571903202 |
| PH | Parker-Hannifin Corp | 1,270 | $802K | 0.2% | $631.82 | $157.10 | +297.4% | COM | 701094104 |
| NVDA | Nvidia Corp | 6,475 | $786K | 0.2% | $121.43 | $93.90 | +29.3% | COM | 67066G104 |
| WFC | Wells Fargo & Co New | 13,709 | $774K | 0.2% | $56.49 * | $39.08 | +40.7% | COM | 949746101 |
| PG | Procter & Gamble Co | 4,448 | $770K | 0.2% | $173.20 * | $70.41 | +138.3% | COM | 742718109 |
| MSFT | Microsoft Corp | 1,786 | $768K | 0.2% | $430.21 | $216.66 | +96.8% | COM | 594918104 |
| CSL | Carlisle Co | 1,701 | $765K | 0.2% | $449.75 | $124.05 | +256.6% | COM | 142339100 |
| SCHF | Schwab International | 17,199 | $707K | 0.2% | $41.12 * | $17.94 | +14.6% | INTL EQTY ETF | 808524805 |
| SHW | Sherwin Williams Co | 1,811 | $691K | 0.2% | $381.67 | $222.26 | +69.9% | COM | 824348106 |
| CARR | Carrier Global Corp | 8,330 | $670K | 0.2% | $80.49 | $26.37 | +200.4% | COM | 14448C104 |
| MBWM | Mercantile Bank Corp | 13,753 | $601K | 0.2% | $43.72 * | $17.10 | +145.7% | COM | 587376104 |
| FVD | First Trust Value Line Dividend | 13,081 | $595K | 0.2% | $45.49 | $30.78 | +47.8% | SHS | 33734H106 |
| VEA | Vanguard Ftse Developed | 11,226 | $593K | 0.2% | $52.81 | $47.18 | +11.9% | VAN FTSE DEV MKT | 921943858 |
| JNJ | Johnson & Johnson | 3,649 | $591K | 0.2% | $162.06 * | $119.05 | +31.0% | COM | 478160104 |
| UPS | United Parcel Service B | 4,267 | $582K | 0.2% | $136.34 * | $150.63 | -16.3% | CL B NEW | 911312106 |
| VOO | Vanguard S&P 500 Etf | 1,091 | $576K | 0.2% | $527.79 | $442.75 | +19.2% | S&P 500 ETF SHS | 922908363 |
| SCHB | Schwab US Broad Market | 8,466 | $563K | 0.1% | $66.52 * | $20.26 | +9.4% | US BRD MKT ETF | 808524102 |
| LNT | Alliant Energy Corp | 9,252 | $562K | 0.1% | $60.69 * | $44.11 | +32.2% | COM | 018802108 |
| DFAX | Dimensional Wld Ex US Cr | 20,753 | $561K | 0.1% | $27.01 | $24.25 | +11.4% | WORLD EX US CORE | 25434V880 |
| CMA | Comerica Incorporated | 9,351 | $560K | 0.1% | $59.91 * | $53.62 | +5.9% | COM | 200340107 |
| HON | Honeywell International | 2,422 | $501K | 0.1% | $206.71 * | $138.65 | +36.8% | COM | 438516106 |
| VEU | Vanguard Intl Eqty Index | 4,683 | $482K | 0.1% | $102.89 * | $57.15 | +10.2% | ALLWRLD EX US | 922042775 |
| ADP | Auto Data Processing | 1,741 | $482K | 0.1% | $276.73 * | $103.38 | +160.5% | COM | 053015103 |
| PNR | Pentair Plc | 4,822 | $472K | 0.1% | $97.79 | $40.59 | +137.9% | COM | G7S00T104 |
| OTIS | Otis Worldwide Corp | 4,152 | $432K | 0.1% | $103.94 * | $47.48 | +114.2% | COM | 68902V107 |
| IWV | iShares Russell 3000 | 1,262 | $412K | 0.1% | $326.74 | $202.72 | +61.2% | RUSSELL 3000 ETF | 464287689 |
| IVE | iShares S&P 500 Value | 2,018 | $398K | 0.1% | $197.17 | $189.95 | +3.8% | S&P 500 VAL ETF | 464287408 |
| ABBV | Abbvie Inc | 1,915 | $378K | 0.1% | $197.51 * | $138.48 | +36.7% | COM | 00287Y109 |
| IVW | iShares S&P 500 Growth | 3,933 | $377K | 0.1% | $95.75 | $92.32 | +3.7% | S&P 500 GRWT ETF | 464287309 |
| STE | Steris Plc | 1,547 | $375K | 0.1% | $242.54 | $193.32 | +24.2% | COM | G8473T100 |
| SCHD | Schwab US Dividend | 4,309 | $364K | 0.1% | $84.53 * | $26.03 | +8.2% | US DIVIDEND EQ | 808524797 |
| BRK/B | Berkshire Hathaway Cl B | 747 | $344K | 0.1% | $460.26 | $299.31 | +53.8% | CL B NEW | 084670702 |
| NVT | Nvent Electric Plc | 4,875 | $343K | 0.1% | $70.26 | $40.69 | +70.0% | SHS | G6700G107 |
| YUMC | Yum China Holdings I | 7,264 | $327K | 0.1% | $45.02 | $36.19 | +24.4% | COM | 98850P109 |
| KEY | Keycorp Inc New | 18,163 | $304K | 0.1% | $16.75 * | $12.27 | +28.8% | COM | 493267108 |
| IDLV | Invesco Intl Developed Low Vol | 9,734 | $296K | 0.1% | $30.42 | $31.35 | -3.0% | S&P INTL LOW | 46138E230 |
| GOOGL | Alphabet Inc. | 1,727 | $287K | 0.1% | $165.90 | $131.08 | +25.9% | CAP STK CL A | 02079K305 |
| VB | Vanguard Small Cap | 1,190 | $282K | 0.1% | $237.29 | $192.68 | +23.1% | SMALL CP ETF | 922908751 |
| KO | Coca Cola Company | 3,796 | $273K | 0.1% | $71.87 * | $58.89 | +17.6% | COM | 191216100 |
| AEP | Amer Electric Pwr Co Inc | 2,621 | $269K | 0.1% | $102.60 * | $71.72 | +36.9% | COM | 025537101 |
| VXF | Vanguard Extended Market | 1,408 | $256K | 0.1% | $181.99 | $141.92 | +28.2% | EXTEND MKT ETF | 922908652 |
| UNH | Unitedhealth Group Inc | 435 | $254K | 0.1% | $584.56 * | $478.31 | +18.8% | COM | 91324P102 |
| FIS | Fidelity Natl Info Svcs | 2,983 | $250K | 0.1% | $83.75 * | $76.62 | +6.4% | COM | 31620M106 |
| FITB | Fifth Third Bancorp | 5,823 | $249K | 0.1% | $42.84 * | $32.36 | +26.6% | COM | 316773100 |
| MA | Mastercard Inc | 488 | $241K | 0.1% | $493.80 | $452.74 | +8.3% | CL A | 57636Q104 |
| AMZN | Amazon Com Inc | 1,266 | $236K | 0.1% | $186.33 | $168.66 | +10.5% | COM | 023135106 |
| IWM | iShares Russell 2000 | 1,038 | $229K | 0.1% | $220.92 | $202.10 | +9.3% | RUSSELL 2000 ETF | 464287655 |
| ABT | Abbott Laboratories | 1,988 | $227K | 0.1% | $113.98 * | $96.07 | +15.9% | COM | 002824100 |
| SNA | Snap On Inc | 775 | $225K | 0.1% | $289.71 * | $254.93 | +10.0% | COM | 833034101 |