CIK: 0001658509 · Show all filings
Period: Q4 2024 (← Previous) (Next →)
Filing Date: Feb 13, 2025
Total Value ($000): $370,884 (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value ($000) | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 246,765 | $45,531 | 12.3% | $123.81 | — | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 101,963 | $37,325 | 10.1% | $261.91 | — | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 300,828 | $29,150 | 7.9% | $108.63 | — | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 629,202 | $28,232 | 7.6% | $49.68 | — | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 162,589 | $26,302 | 7.1% | $123.17 | — | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 100,613 | $19,939 | 5.4% | $145.83 | — | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 288,201 | $17,508 | 4.7% | $60.17 | — | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 319,004 | $16,738 | 4.5% | $57.25 | — | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 167,989 | $16,266 | 4.4% | $85.37 | — | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 187,121 | $16,259 | 4.4% | $70.11 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap Growth | 151,641 | $13,701 | 3.7% | $65.82 | — | S&P 600 SMCP GRW | 78464A201 |
| IEMG | iShares Core MSCI Emerging Markets | 238,432 | $12,451 | 3.4% | $46.86 | — | CORE MSCI EMKT | 46434G103 |
| DISV | Dimensional International Small Value | 447,528 | $11,891 | 3.2% | $28.97 | — | INTL SMALL CAP V | 25434V781 |
| QQEW | Nasdaq 100 Equal Weight | 34,840 | $4,354 | 1.2% | $63.71 | — | SHS | 337344105 |
| VTI | Vanguard Total Stock | 14,881 | $4,313 | 1.2% | $159.19 | — | TOTAL STK MKT | 922908769 |
| FNDX | Schwab Fundamental US | 180,968 | $4,285 | 1.2% | $28.37 | — | SCHWAB FDT US LG | 808524771 |
| RPG | Invesco S&P 500 Pure Growth | 80,279 | $3,312 | 0.9% | $121.90 | — | S&P500 PUR GWT | 46137V266 |
| PEP | Pepsico Incorporated | 21,454 | $3,262 | 0.9% | $90.55 | +72.9% | COM | 713448108 |
| AAPL | Apple Inc | 10,008 | $2,506 | 0.7% | $125.64 | +86.6% | COM | 037833100 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,552 | $2,403 | 0.6% | $78.54 | +18.9% | COM | 92939U106 |
| DWM | Wisdomtree LC Value | 44,817 | $2,362 | 0.6% | $50.47 | — | INTL EQUITY FD | 97717W703 |
| SCHC | Schwab Intl Small Cap | 60,470 | $2,076 | 0.6% | $30.84 | — | INTL SCEQT ETF | 808524888 |
| IWP | iShares Russell Mid-Cap Growth | 15,111 | $1,915 | 0.5% | $125.05 | — | RUS MD CP GR ETF | 464287481 |
| BND | Vanguard Total Bond | 25,893 | $1,862 | 0.5% | $72.79 | — | TOTAL BND MRKT | 921937835 |
| FNDC | Schwab Fundamental Intl | 50,913 | $1,738 | 0.5% | $35.05 | — | SCHWB FDT INT SC | 808524748 |
| HBAN | Huntington Bancshs | 105,074 | $1,710 | 0.5% | $10.28 | +52.7% | COM | 446150104 |
| IJJ | S&P Midcap I Value | 13,266 | $1,658 | 0.4% | $113.25 | — | S&P MC 400VL ETF | 464287705 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 32,895 | $1,575 | 0.4% | $39.94 | — | FTSE RAFI DEV | 46138E743 |
| IWO | iShares Russell 2000 Growth | 5,406 | $1,556 | 0.4% | $219.23 | — | RUS 2000 GRW ETF | 464287648 |
| IWN | iShares Russell 2000 Value | 9,425 | $1,547 | 0.4% | $111.64 | — | RUS 2000 VAL ETF | 464287630 |
| PRF | Fundamental 1000 | 37,010 | $1,493 | 0.4% | $49.32 | — | FTSE RAFI 1000 | 46137V613 |
| JPM | J P Morgan Chase & Co | 6,207 | $1,488 | 0.4% | $107.54 | +112.0% | COM | 46625H100 |
| COFS | Choiceone Finl Svcs | 38,721 | $1,380 | 0.4% | $22.88 | +43.3% | COM | 170386106 |
| IJH | S&P Midcap I Fund | 21,873 | $1,363 | 0.4% | $94.76 | — | CORE S&P MCP ETF | 464287507 |
| DFAC | Dimensional U S Core | 38,777 | $1,341 | 0.4% | $27.61 | — | US CORE EQUITY 2 | 25434V708 |
| PRFZ | Small & MidCap Fund | 25,394 | $1,057 | 0.3% | $52.99 | — | FTSE RAFI 1500 | 46137V597 |
| VWO | Vanguard Emerging Market | 23,375 | $1,029 | 0.3% | $42.27 | — | FTSE EMR MKT ETF | 922042858 |
| YUM | Yum Brands Inc | 7,438 | $998 | 0.3% | $69.96 | +89.1% | COM | 988498101 |
| VTEB | Vanguard Muni Bnd Tax | 19,674 | $986 | 0.3% | $50.50 | — | TAX EXEMPT BD | 922907746 |
| WFC | Wells Fargo & Co New | 13,839 | $972 | 0.3% | $39.08 | +70.6% | COM | 949746101 |
| — | Raytheon Technologies Co | 8,309 | $962 | 0.3% | $81.83 | — | COM | 755111507 |
| MAR | Marriott Intl Inc Cl A | 3,347 | $934 | 0.3% | $115.51 | +135.1% | CL A | 571903202 |
| NVDA | Nvidia Corp | 6,705 | $900 | 0.2% | $95.40 | +44.4% | COM | 67066G104 |
| DLS | Wisdomtree SC Value | 13,729 | $864 | 0.2% | $66.40 | — | INTL SMCAP DIV | 97717W760 |
| IVV | iShares S&P 500 | 1,434 | $844 | 0.2% | $356.83 | — | CORE S&P500 ETF | 464287200 |
| MSFT | Microsoft Corp | 1,895 | $799 | 0.2% | $228.49 | +84.8% | COM | 594918104 |
| PH | Parker-Hannifin Corp | 1,168 | $743 | 0.2% | $157.10 | +317.0% | COM | 701094104 |
| PG | Procter & Gamble Co | 4,416 | $740 | 0.2% | $70.41 | +135.4% | COM | 742718109 |
| SCHF | Schwab International | 34,398 | $636 | 0.2% | $27.29 | — | INTL EQTY ETF | 808524805 |
| VOO | Vanguard S&P 500 Etf | 1,095 | $590 | 0.2% | $467.43 | — | S&P 500 ETF SHS | 922908363 |
| CMA | Comerica Incorporated | 9,351 | $578 | 0.2% | $53.62 | +15.1% | COM | 200340107 |
| SCHB | Schwab US Broad Market | 25,396 | $576 | 0.2% | $36.09 | — | US BRD MKT ETF | 808524102 |
| CSL | Carlisle Co | 1,556 | $574 | 0.2% | $124.05 | +246.0% | COM | 142339100 |
| CARR | Carrier Global Corp | 8,285 | $566 | 0.2% | $26.37 | +182.1% | COM | 14448C104 |
| FVD | First Trust Value Line Dividend | 12,929 | $564 | 0.2% | $31.14 | — | SHS | 33734H106 |
| SHW | Sherwin Williams Co | 1,654 | $562 | 0.2% | $222.26 | +66.3% | COM | 824348106 |
| MBWM | Mercantile Bank Corp | 12,568 | $559 | 0.2% | $17.10 | +161.6% | COM | 587376104 |
| LNT | Alliant Energy Corp | 9,252 | $547 | 0.1% | $44.11 | +32.3% | COM | 018802108 |
| DFAX | Dimensional Wld Ex US Cr | 21,687 | $539 | 0.1% | $23.97 | — | WORLD EX US CORE | 25434V880 |
| HON | Honeywell International | 2,350 | $531 | 0.1% | $138.65 | +46.8% | COM | 438516106 |
| JNJ | Johnson & Johnson | 3,664 | $530 | 0.1% | $119.05 | +25.7% | COM | 478160104 |
| VEA | Vanguard Ftse Developed | 11,026 | $527 | 0.1% | $45.81 | — | VAN FTSE DEV MKT | 921943858 |
| UPS | United Parcel Service B | 4,081 | $515 | 0.1% | $150.63 | -18.8% | CL B NEW | 911312106 |
| ADP | Auto Data Processing | 1,741 | $510 | 0.1% | $103.38 | +178.5% | COM | 053015103 |
| PNR | Pentair Plc | 4,708 | $474 | 0.1% | $40.59 | +149.9% | COM | G7S00T104 |
| BRK/B | Berkshire Hathaway Cl B | 981 | $445 | 0.1% | $338.06 | +36.6% | CL B NEW | 084670702 |
| IWV | iShares Russell 3000 | 1,262 | $422 | 0.1% | $189.08 | — | RUSSELL 3000 ETF | 464287689 |
| IVW | iShares S&P 500 Growth | 3,945 | $401 | 0.1% | $95.75 | — | S&P 500 GRWT ETF | 464287309 |
| GOOGL | Alphabet Inc. | 2,067 | $391 | 0.1% | $138.16 | +26.0% | CAP STK CL A | 02079K305 |
| IVE | iShares S&P 500 Value | 2,018 | $385 | 0.1% | $197.17 | — | S&P 500 VAL ETF | 464287408 |
| OTIS | Otis Worldwide Corp | 4,152 | $385 | 0.1% | $47.48 | +107.1% | COM | 68902V107 |
| SCHD | Schwab US Dividend | 13,300 | $363 | 0.1% | $43.66 | — | US DIVIDEND EQ | 808524797 |
| YUMC | Yum China Holdings I | 7,264 | $350 | 0.1% | $36.19 | +31.0% | COM | 98850P109 |
| ABBV | Abbvie Inc | 1,954 | $347 | 0.1% | $139.25 | +27.4% | COM | 00287Y109 |
| NVT | Nvent Electric Plc | 4,887 | $333 | 0.1% | $40.69 | +78.7% | SHS | G6700G107 |
| STE | Steris Plc | 1,546 | $318 | 0.1% | $193.32 | +12.5% | COM | G8473T100 |
| AMZN | Amazon Com Inc | 1,428 | $313 | 0.1% | $172.73 | +18.4% | COM | 023135106 |
| KEY | Keycorp Inc New | 18,163 | $311 | 0.1% | $12.27 | +38.5% | COM | 493267108 |
| FIS | Fidelity Natl Info Svcs | 3,597 | $291 | 0.1% | $77.87 | +7.8% | COM | 31620M106 |
| VB | Vanguard Small Cap | 1,191 | $286 | 0.1% | $213.31 | — | SMALL CP ETF | 922908751 |
| AVDV | Avantis Internatnl Sml | 4,207 | $274 | 0.1% | $65.08 | — | INTL SMCP VLU | 025072802 |
| VEU | Vanguard Div Apprciation | 1,383 | $271 | 0.1% | $69.46 | — | ALLWRLD EX US | 922042775 |
| VXF | Vanguard Extended Market | 1,408 | $267 | 0.1% | $140.20 | — | EXTEND MKT ETF | 922908652 |
| SNA | Snap On Inc | 775 | $263 | 0.1% | $254.93 | +28.4% | COM | 833034101 |
| MA | Mastercard Inc | 499 | $263 | 0.1% | $454.11 | +13.3% | CL A | 57636Q104 |
| IDLV | Invesco Intl Developed Low Vol | 9,261 | $258 | 0.1% | $30.41 | — | S&P INTL LOW | 46138E230 |
| FITB | Fifth Third Bancorp | 5,823 | $246 | 0.1% | $32.36 | +32.6% | COM | 316773100 |
| AEP | Amer Electric Pwr Co Inc | 2,627 | $242 | 0.1% | $71.72 | +29.8% | COM | 025537101 |
| KO | Coca Cola Company | 3,819 | $238 | 0.1% | $58.89 | +7.1% | COM | 191216100 |
| IWM | iShares Russell 2000 | 1,038 | $229 | 0.1% | $202.91 | — | RUSSELL 2000 ETF | 464287655 |
| ABT | Abbott Laboratories | 1,994 | $226 | 0.1% | $96.07 | +18.0% | COM | 002824100 |
| UNH | Unitedhealth Group Inc | 444 | $225 | 0.1% | $479.82 | +15.2% | COM | 91324P102 |
| TGTX | TG Therapeutics Inc | 7,398 | $223 | 0.1% | $28.70 | 0.0% | COM | 88322Q108 |
| ASB | Associated Banc Corp | 8,410 | $201 | 0.1% | $23.47 | 0.0% | COM | 045487105 |
| ABR | Arbor Realty Tr | 4,272 | $59 | 0.0% | $13.85 | — | COM | 038923108 |
| EU | Encore Energy Corp | 15,105 | $52 | 0.0% | $3.77 | 0.0% | COM NEW | 29259W700 |
| AHRT | Armada Hoffler Pptys Inc | 302 | $3 | 0.0% | $10.23 | — | COM | 04208T108 |
| APLE | Apple Hospitality Reit I | 158 | $2 | 0.0% | $15.35 | — | COM NEW | 03784Y200 |
| AMH | American Homes 4rent | 50 | $2 | 0.0% | $37.42 | — | CL A | 02665T306 |
| ADC | Agree Realty Corp | 17 | $1 | 0.0% | $70.47 | — | COM | 008492100 |