Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q4 2024 (← Previous) (Next →)
Filing Date: Feb 13, 2025
Total Value: $371M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 246,765 | $45.53M | 12.3% | $184.51 | $127.73 | +44.4% | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 101,963 | $37.32M | 10.1% | $366.06 * | $44.07 | +38.4% | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 300,828 | $29.15M | 7.9% | $96.90 | $108.84 | -11.0% | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 629,202 | $28.23M | 7.6% | $44.87 | $49.53 | -9.4% | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 162,589 | $26.3M | 7.1% | $161.77 | $122.74 | +31.8% | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 100,613 | $19.94M | 5.4% | $198.18 | $148.92 | +33.1% | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 288,201 | $17.51M | 4.7% | $60.75 | $61.12 | -0.6% | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 319,004 | $16.74M | 4.5% | $52.47 | $55.19 | -4.9% | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 167,989 | $16.27M | 4.4% | $96.83 | $85.47 | +13.3% | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 187,121 | $16.26M | 4.4% | $86.89 | $63.56 | +36.7% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap Growth | 151,641 | $13.7M | 3.7% | $90.35 | $70.45 | +28.2% | S&P 600 SMCP GRW | 78464A201 |
| IEMG | iShares Core MSCI Emerging Markets | 238,432 | $12.45M | 3.4% | $52.22 | $51.20 | +2.0% | CORE MSCI EMKT | 46434G103 |
| DISV | Dimensional International Small Value | 447,528 | $11.89M | 3.2% | $26.57 | $27.87 | -4.7% | INTL SMALL CAP V | 25434V781 |
| QQEW | Nasdaq 100 Equal Weight | 34,840 | $4.354M | 1.2% | $124.96 | $64.49 | +93.8% | SHS | 337344105 |
| VTI | Vanguard Total Stock | 14,881 | $4.313M | 1.2% | $289.81 | $154.55 | +87.5% | TOTAL STK MKT | 922908769 |
| FNDX | Schwab Fundamental US | 180,968 | $4.285M | 1.2% | $23.68 | $20.25 | +17.0% | SCHWAB FDT US LG | 808524771 |
| RPG | Invesco S&P 500 Pure Growth | 80,279 | $3.312M | 0.9% | $41.26 | $24.64 | +67.5% | S&P500 PUR GWT | 46137V266 |
| PEP | Pepsico Incorporated | 21,454 | $3.262M | 0.9% | $152.06 * | $90.55 | +61.5% | COM | 713448108 |
| AAPL | Apple Inc | 10,008 | $2.506M | 0.7% | $250.41 | $125.64 | +98.4% | COM | 037833100 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,552 | $2.403M | 0.6% | $94.04 * | $78.54 | +15.8% | COM | 92939U106 |
| DWM | Wisdomtree LC Value | 44,817 | $2.362M | 0.6% | $52.70 | $50.59 | +4.2% | INTL EQUITY FD | 97717W703 |
| SCHC | Schwab Intl Small Cap | 60,470 | $2.076M | 0.6% | $34.33 | $32.17 | +6.7% | INTL SCEQT ETF | 808524888 |
| IWP | iShares Russell Mid-Cap Growth | 15,111 | $1.915M | 0.5% | $126.75 | $87.43 | +45.0% | RUS MD CP GR ETF | 464287481 |
| BND | Vanguard Total Bond | 25,893 | $1.862M | 0.5% | $71.91 | $72.04 | -0.2% | TOTAL BND MRKT | 921937835 |
| FNDC | Schwab Fundamental Intl | 50,913 | $1.738M | 0.5% | $34.14 | $32.69 | +4.4% | SCHWB FDT INT SC | 808524748 |
| HBAN | Huntington Bancshs | 105,074 | $1.71M | 0.5% | $16.27 * | $10.28 | +52.3% | COM | 446150104 |
| IJJ | S&P Midcap I Value | 13,266 | $1.658M | 0.4% | $124.96 | $87.24 | +43.2% | S&P MC 400VL ETF | 464287705 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 32,895 | $1.575M | 0.4% | $47.89 | $41.98 | +14.1% | FTSE RAFI DEV | 46138E743 |
| IWO | iShares Russell 2000 Growth | 5,406 | $1.556M | 0.4% | $287.80 | $207.43 | +38.8% | RUS 2000 GRW ETF | 464287648 |
| IWN | iShares Russell 2000 Value | 9,425 | $1.547M | 0.4% | $164.17 | $123.79 | +32.6% | RUS 2000 VAL ETF | 464287630 |
| PRF | Fundamental 1000 | 37,010 | $1.493M | 0.4% | $40.34 | $31.16 | +29.5% | FTSE RAFI 1000 | 46137V613 |
| JPM | J P Morgan Chase & Co | 6,207 | $1.488M | 0.4% | $239.70 * | $107.54 | +118.3% | COM | 46625H100 |
| COFS | Choiceone Finl Svcs | 38,721 | $1.38M | 0.4% | $35.64 * | $22.88 | +50.0% | COM | 170386106 |
| IJH | S&P Midcap I Fund | 21,873 | $1.363M | 0.4% | $62.31 | $54.95 | +13.4% | CORE S&P MCP ETF | 464287507 |
| DFAC | Dimensional U S Core | 38,777 | $1.341M | 0.4% | $34.59 | $27.68 | +25.0% | US CORE EQUITY 2 | 25434V708 |
| PRFZ | Small & MidCap Fund | 25,394 | $1.057M | 0.3% | $41.61 | $32.89 | +26.5% | FTSE RAFI 1500 | 46137V597 |
| VWO | Vanguard Emerging Market | 23,375 | $1.029M | 0.3% | $44.04 | $41.95 | +5.0% | FTSE EMR MKT ETF | 922042858 |
| YUM | Yum Brands Inc | 7,438 | $998K | 0.3% | $134.16 | $69.96 | +88.1% | COM | 988498101 |
| VTEB | Vanguard Muni Bnd Tax | 19,674 | $986K | 0.3% | $50.13 | $50.34 | -0.4% | TAX EXEMPT BD | 922907746 |
| WFC | Wells Fargo & Co New | 13,839 | $972K | 0.3% | $70.24 * | $39.08 | +75.9% | COM | 949746101 |
| — | Raytheon Technologies Co | 8,309 | $962K | 0.3% | $115.72 | $81.83 | — | COM | 755111507 |
| MAR | Marriott Intl Inc Cl A | 3,347 | $934K | 0.3% | $278.94 | $115.51 | +139.1% | CL A | 571903202 |
| NVDA | Nvidia Corp | 6,705 | $900K | 0.2% | $134.29 | $95.40 | +40.7% | COM | 67066G104 |
| DLS | Wisdomtree SC Value | 13,729 | $864K | 0.2% | $62.95 | $67.17 | -6.3% | INTL SMCAP DIV | 97717W760 |
| IVV | iShares S&P 500 | 1,434 | $844K | 0.2% | $588.68 | $359.28 | +63.9% | CORE S&P500 ETF | 464287200 |
| MSFT | Microsoft Corp | 1,895 | $799K | 0.2% | $421.47 | $228.49 | +83.1% | COM | 594918104 |
| PH | Parker-Hannifin Corp | 1,168 | $743K | 0.2% | $636.03 | $157.10 | +300.9% | COM | 701094104 |
| PG | Procter & Gamble Co | 4,416 | $740K | 0.2% | $167.65 * | $70.41 | +132.0% | COM | 742718109 |
| SCHF | Schwab International | 34,398 | $636K | 0.2% | $18.50 | $18.73 | -1.2% | INTL EQTY ETF | 808524805 |
| VOO | Vanguard S&P 500 Etf | 1,095 | $590K | 0.2% | $538.67 | $442.75 | +21.7% | S&P 500 ETF SHS | 922908363 |
| CMA | Comerica Incorporated | 9,351 | $578K | 0.2% | $61.85 * | $53.62 | +10.5% | COM | 200340107 |
| SCHB | Schwab US Broad Market | 25,396 | $576K | 0.2% | $22.70 | $21.98 | +3.3% | US BRD MKT ETF | 808524102 |
| CSL | Carlisle Co | 1,556 | $574K | 0.2% | $368.84 | $124.05 | +193.1% | COM | 142339100 |
| CARR | Carrier Global Corp | 8,285 | $566K | 0.2% | $68.26 | $26.37 | +156.3% | COM | 14448C104 |
| FVD | First Trust Value Line Dividend | 12,929 | $564K | 0.2% | $43.64 | $30.78 | +41.8% | SHS | 33734H106 |
| SHW | Sherwin Williams Co | 1,654 | $562K | 0.2% | $339.93 | $222.26 | +51.6% | COM | 824348106 |
| MBWM | Mercantile Bank Corp | 12,568 | $559K | 0.2% | $44.49 * | $17.10 | +151.8% | COM | 587376104 |
| LNT | Alliant Energy Corp | 9,252 | $547K | 0.1% | $59.14 * | $44.11 | +29.8% | COM | 018802108 |
| DFAX | Dimensional Wld Ex US Cr | 21,687 | $539K | 0.1% | $24.86 | $24.32 | +2.2% | WORLD EX US CORE | 25434V880 |
| HON | Honeywell International | 2,350 | $531K | 0.1% | $225.89 * | $138.65 | +50.3% | COM | 438516106 |
| JNJ | Johnson & Johnson | 3,664 | $530K | 0.1% | $144.62 * | $119.05 | +17.9% | COM | 478160104 |
| VEA | Vanguard Ftse Developed | 11,026 | $527K | 0.1% | $47.82 | $47.18 | +1.4% | VAN FTSE DEV MKT | 921943858 |
| UPS | United Parcel Service B | 4,081 | $515K | 0.1% | $126.10 * | $150.63 | -21.7% | CL B NEW | 911312106 |
| ADP | Auto Data Processing | 1,741 | $510K | 0.1% | $292.73 * | $103.38 | +177.0% | COM | 053015103 |
| PNR | Pentair Plc | 4,708 | $474K | 0.1% | $100.64 | $40.59 | +145.5% | COM | G7S00T104 |
| BRK/B | Berkshire Hathaway Cl B | 981 | $445K | 0.1% | $453.28 | $338.06 | +34.1% | CL B NEW | 084670702 |
| IWV | iShares Russell 3000 | 1,262 | $422K | 0.1% | $334.30 | $202.72 | +64.9% | RUSSELL 3000 ETF | 464287689 |
| IVW | iShares S&P 500 Growth | 3,945 | $401K | 0.1% | $101.53 | $92.32 | +10.0% | S&P 500 GRWT ETF | 464287309 |
| GOOGL | Alphabet Inc. | 2,067 | $391K | 0.1% | $189.27 | $138.16 | +36.5% | CAP STK CL A | 02079K305 |
| IVE | iShares S&P 500 Value | 2,018 | $385K | 0.1% | $190.88 | $189.95 | +0.5% | S&P 500 VAL ETF | 464287408 |
| OTIS | Otis Worldwide Corp | 4,152 | $385K | 0.1% | $92.61 | $47.48 | +91.6% | COM | 68902V107 |
| SCHD | Schwab US Dividend | 13,300 | $363K | 0.1% | $27.32 | $27.65 | -1.2% | US DIVIDEND EQ | 808524797 |
| YUMC | Yum China Holdings I | 7,264 | $350K | 0.1% | $48.17 | $36.19 | +33.1% | COM | 98850P109 |
| ABBV | Abbvie Inc | 1,954 | $347K | 0.1% | $177.66 * | $139.25 | +23.3% | COM | 00287Y109 |
| NVT | Nvent Electric Plc | 4,887 | $333K | 0.1% | $68.16 | $40.69 | +65.4% | SHS | G6700G107 |
| STE | Steris Plc | 1,546 | $318K | 0.1% | $205.56 | $193.32 | +5.5% | COM | G8473T100 |
| AMZN | Amazon Com Inc | 1,428 | $313K | 0.1% | $219.39 | $172.73 | +27.0% | COM | 023135106 |
| KEY | Keycorp Inc New | 18,163 | $311K | 0.1% | $17.14 * | $12.27 | +33.3% | COM | 493267108 |
| FIS | Fidelity Natl Info Svcs | 3,597 | $291K | 0.1% | $80.76 * | $77.87 | +1.4% | COM | 31620M106 |
| VB | Vanguard Small Cap | 1,191 | $286K | 0.1% | $240.37 | $192.68 | +24.7% | SMALL CP ETF | 922908751 |
| AVDV | Avantis Internatnl Sml | 4,207 | $274K | 0.1% | $65.08 | $67.36 | -3.4% | INTL SMCP VLU | 025072802 |
| VEU | Vanguard Div Apprciation | 1,383 | $271K | 0.1% | $195.83 * | $57.15 | +0.5% | ALLWRLD EX US | 922042775 |
| VXF | Vanguard Extended Market | 1,408 | $267K | 0.1% | $189.98 | $141.92 | +33.9% | EXTEND MKT ETF | 922908652 |
| SNA | Snap On Inc | 775 | $263K | 0.1% | $339.48 * | $254.93 | +29.6% | COM | 833034101 |
| MA | Mastercard Inc | 499 | $263K | 0.1% | $526.57 | $454.11 | +15.3% | CL A | 57636Q104 |
| IDLV | Invesco Intl Developed Low Vol | 9,261 | $258K | 0.1% | $27.82 | $31.35 | -11.2% | S&P INTL LOW | 46138E230 |
| FITB | Fifth Third Bancorp | 5,823 | $246K | 0.1% | $42.28 * | $32.36 | +26.0% | COM | 316773100 |
| AEP | Amer Electric Pwr Co Inc | 2,627 | $242K | 0.1% | $92.23 * | $71.72 | +24.3% | COM | 025537101 |
| KO | Coca Cola Company | 3,819 | $238K | 0.1% | $62.25 * | $58.89 | +2.7% | COM | 191216100 |
| IWM | iShares Russell 2000 | 1,038 | $229K | 0.1% | $221.00 | $202.10 | +9.3% | RUSSELL 2000 ETF | 464287655 |
| ABT | Abbott Laboratories | 1,994 | $226K | 0.1% | $113.10 | $96.07 | +15.5% | COM | 002824100 |
| UNH | Unitedhealth Group Inc | 444 | $225K | 0.1% | $505.89 * | $479.82 | +2.9% | COM | 91324P102 |
| TGTX | TG Therapeutics Inc | 7,398 | $223K | 0.1% | $30.10 | $28.70 | +4.9% | COM | 88322Q108 |
| ASB | Associated Banc Corp | 8,410 | $201K | 0.1% | $23.90 * | $23.47 | -1.9% | COM | 045487105 |
| ABR | Arbor Realty Tr | 4,272 | $59,168 | 0.0% | $13.85 | $13.85 | — | COM | 038923108 |
| EU | Encore Energy Corp | 15,105 | $51,508 | 0.0% | $3.41 | $3.77 | -9.4% | COM NEW | 29259W700 |
| AHRT | Armada Hoffler Pptys Inc | 302 | $3,089 | 0.0% | $10.23 | $10.23 | — | COM | 04208T108 |
| APLE | Apple Hospitality Reit I | 158 | $2,425 | 0.0% | $15.35 | $15.35 | — | COM NEW | 03784Y200 |
| AMH | American Homes 4rent | 50 | $1,871 | 0.0% | $37.42 | $37.42 | — | CL A | 02665T306 |
| ADC | Agree Realty Corp | 17 | $1,198 | 0.0% | $70.47 | $70.47 | — | COM | 008492100 |