Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2025 (← Previous) (Next →)
Filing Date: Nov 4, 2025
Total Value: $439M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 272,220 | $54.3M | 12.4% | $129.77 | — | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 102,839 | $44.78M | 10.2% | $266.70 | — | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 338,563 | $33.94M | 7.7% | $100.25 | — | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 730,293 | $33.77M | 7.7% | $49.17 | — | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 176,232 | $30.77M | 7.0% | $126.64 | — | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 111,542 | $23.28M | 5.3% | $150.52 | — | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 289,424 | $22.2M | 5.1% | $60.17 | — | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 319,363 | $21.66M | 4.9% | $57.63 | — | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 171,892 | $19.58M | 4.5% | $86.09 | — | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 207,851 | $19.03M | 4.3% | $71.46 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap Growth | 176,443 | $16.64M | 3.8% | $68.77 | — | S&P 600 SMCP GRW | 78464A201 |
| IEMG | iShares Core MSCI Emerging Markets | 240,122 | $15.83M | 3.6% | $46.97 | — | CORE MSCI EMKT | 46434G103 |
| DISV | Dimensional International Small Value | 442,602 | $15.8M | 3.6% | $28.97 | — | INTL SMALL CAP V | 25434V781 |
| QQEW | Nasdaq 100 Equal Weight | 35,172 | $4.963M | 1.1% | $66.58 | — | SHS | 337344105 |
| VTI | Vanguard Total Stock | 14,810 | $4.86M | 1.1% | $159.19 | — | TOTAL STK MKT | 922908769 |
| FNDX | Schwab Fundamental US | 172,446 | $4.535M | 1.0% | $28.37 | — | SCHWAB FDT US LG | 808524771 |
| RPG | Invesco S&P 500 Pure Growth | 67,287 | $3.211M | 0.7% | $121.90 | — | S&P500 PUR GWT | 46137V266 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,607 | $2.934M | 0.7% | $78.54 | +36.4% | COM | 92939U106 |
| PEP | Pepsico Incorporated | 20,061 | $2.817M | 0.6% | $90.55 | +55.1% | COM | 713448108 |
| AAPL | Apple Inc | 10,017 | $2.551M | 0.6% | $127.23 | +77.3% | COM | 037833100 |
| IWP | iShares Russell Mid-Cap Growth | 16,416 | $2.338M | 0.5% | $126.41 | — | RUS MD CP GR ETF | 464287481 |
| SCHC | Schwab Intl Small Cap | 48,957 | $2.228M | 0.5% | $30.84 | — | INTL SCEQT ETF | 808524888 |
| DWM | Wisdomtree LC Value | 28,675 | $1.899M | 0.4% | $50.47 | — | INTL EQUITY FD | 97717W703 |
| DFAC | Dimensional U S Core | 49,172 | $1.897M | 0.4% | $29.31 | — | US CORE EQUITY 2 | 25434V708 |
| JPM | J P Morgan Chase & Co | 5,798 | $1.829M | 0.4% | $107.54 | +175.2% | COM | 46625H100 |
| IWN | iShares Russell 2000 Value | 10,102 | $1.786M | 0.4% | $117.15 | — | RUS 2000 VAL ETF | 464287630 |
| FNDC | Schwab Fundamental Intl | 40,105 | $1.785M | 0.4% | $35.05 | — | SCHWB FDT INT SC | 808524748 |
| IWO | iShares Russell 2000 Growth | 5,510 | $1.763M | 0.4% | $225.54 | — | RUS 2000 GRW ETF | 464287648 |
| HBAN | Huntington Bancshs | 98,154 | $1.695M | 0.4% | $10.28 | +63.6% | COM | 446150104 |
| IJJ | S&P Midcap I Value | 12,834 | $1.665M | 0.4% | $113.25 | — | S&P MC 400VL ETF | 464287705 |
| VTEB | Vanguard Muni Bnd Tax | 33,110 | $1.658M | 0.4% | $50.04 | — | TAX EXEMPT BD | 922907746 |
| PRF | Fundamental 1000 | 36,313 | $1.642M | 0.4% | $49.32 | — | FTSE RAFI 1000 | 46137V613 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 26,799 | $1.639M | 0.4% | $40.27 | — | FTSE RAFI DEV | 46138E743 |
| NVDA | Nvidia Corp | 7,372 | $1.375M | 0.3% | $100.24 | +73.9% | COM | 67066G104 |
| IJH | S&P Midcap I Fund | 20,941 | $1.367M | 0.3% | $94.76 | — | CORE S&P MCP ETF | 464287507 |
| SPY | S P D R TRUST Unit SR | 1,995 | $1.329M | 0.3% | $666.34 | — | TR UNIT | 78462F103 |
| — | Raytheon Technologies Co | 7,789 | $1.303M | 0.3% | $81.83 | — | COM | 755111507 |
| BND | Vanguard Total Bond | 15,624 | $1.162M | 0.3% | $72.79 | — | TOTAL BND MRKT | 921937835 |
| YUM | Yum Brands Inc | 7,425 | $1.129M | 0.3% | $69.96 | +108.8% | COM | 988498101 |
| MSFT | Microsoft Corp | 2,173 | $1.125M | 0.3% | $255.12 | +99.4% | COM | 594918104 |
| WFC | Wells Fargo & Co New | 12,923 | $1.083M | 0.2% | $39.08 | +105.9% | COM | 949746101 |
| PRFZ | Small & MidCap Fund | 23,608 | $1.072M | 0.2% | $52.99 | — | FTSE RAFI 1500 | 46137V597 |
| VWO | Vanguard Emerging Market | 18,320 | $993K | 0.2% | $42.44 | — | FTSE EMR MKT ETF | 922042858 |
| META | Facebook Inc Class A | 1,223 | $898K | 0.2% | $643.25 | +15.5% | CL A | 30303M102 |
| MAR | Marriott Intl Inc Cl A | 3,380 | $880K | 0.2% | $115.51 | +131.6% | CL A | 571903202 |
| SCHF | Schwab International | 37,098 | $864K | 0.2% | $26.91 | — | INTL EQTY ETF | 808524805 |
| DFAX | Dimensional Wld Ex US Cr | 27,090 | $850K | 0.2% | $24.88 | — | WORLD EX US CORE | 25434V880 |
| IVV | iShares S&P 500 | 1,247 | $835K | 0.2% | $360.43 | — | CORE S&P500 ETF | 464287200 |
| DLS | Wisdomtree SC Value | 10,466 | $832K | 0.2% | $66.40 | — | INTL SMCAP DIV | 97717W760 |
| PH | Parker-Hannifin Corp | 1,096 | $831K | 0.2% | $157.10 | +367.9% | COM | 701094104 |
| COFS | Choiceone Finl Svcs | 27,683 | $802K | 0.2% | $22.88 | +28.3% | COM | 170386106 |
| PG | Procter & Gamble Co | 4,489 | $690K | 0.2% | $71.37 | +117.0% | COM | 742718109 |
| VOO | Vanguard S&P 500 Etf | 1,097 | $672K | 0.2% | $480.12 | — | S&P 500 ETF SHS | 922908363 |
| SCHB | Schwab US Broad Market | 25,089 | $645K | 0.1% | $36.09 | — | US BRD MKT ETF | 808524102 |
| VEA | Vanguard Ftse Developed | 10,343 | $620K | 0.1% | $46.09 | — | VAN FTSE DEV MKT | 921943858 |
| CMA | Comerica Incorporated | 8,832 | $605K | 0.1% | $53.62 | +23.6% | COM | 200340107 |
| JNJ | Johnson & Johnson | 3,206 | $594K | 0.1% | $119.05 | +42.4% | COM | 478160104 |
| FVD | First Trust Value Line Dividend | 12,094 | $559K | 0.1% | $31.14 | — | SHS | 33734H106 |
| SHW | Sherwin Williams Co | 1,544 | $535K | 0.1% | $222.26 | +58.1% | COM | 824348106 |
| LNT | Alliant Energy Corp | 7,734 | $521K | 0.1% | $44.11 | +44.8% | COM | 018802108 |
| MBWM | Mercantile Bank Corp | 11,574 | $521K | 0.1% | $17.10 | +174.0% | COM | 587376104 |
| GOOGL | Alphabet Inc. | 2,086 | $507K | 0.1% | $142.08 | +47.2% | CAP STK CL A | 02079K305 |
| PNR | Pentair Plc | 4,560 | $505K | 0.1% | $40.59 | +162.3% | COM | G7S00T104 |
| CARR | Carrier Global Corp | 8,285 | $495K | 0.1% | $26.37 | +156.5% | COM | 14448C104 |
| CSL | Carlisle Co | 1,446 | $476K | 0.1% | $124.05 | +205.0% | COM | 142339100 |
| NVT | Nvent Electric Plc | 4,778 | $471K | 0.1% | $40.69 | +112.5% | SHS | G6700G107 |
| IWV | iShares Russell 3000 | 1,233 | $467K | 0.1% | $189.08 | — | RUSSELL 3000 ETF | 464287689 |
| IVW | iShares S&P 500 Growth | 3,866 | $467K | 0.1% | $120.72 | — | S&P 500 GRWT ETF | 464287309 |
| ADP | Auto Data Processing | 1,583 | $465K | 0.1% | $103.38 | +188.1% | COM | 053015103 |
| HON | Honeywell International | 2,204 | $464K | 0.1% | $138.65 | +49.4% | COM | 438516106 |
| BRK/B | Berkshire Hathaway Cl B | 887 | $446K | 0.1% | $338.06 | +43.3% | CL B NEW | 084670702 |
| IVE | iShares S&P 500 Value | 2,018 | $417K | 0.1% | $197.17 | — | S&P 500 VAL ETF | 464287408 |
| OTIS | Otis Worldwide Corp | 4,142 | $379K | 0.1% | $47.48 | +89.8% | COM | 68902V107 |
| STE | Steris Plc | 1,484 | $367K | 0.1% | $193.32 | +23.6% | COM | G8473T100 |
| SCHD | Schwab US Dividend | 12,927 | $353K | 0.1% | $43.66 | — | US DIVIDEND EQ | 808524797 |
| UPS | United Parcel Service B | 4,082 | $341K | 0.1% | $150.01 | -41.3% | CL B NEW | 911312106 |
| KEY | Keycorp Inc New | 18,121 | $339K | 0.1% | $12.27 | +48.2% | COM | 493267108 |
| ABBV | Abbvie Inc | 1,439 | $333K | 0.1% | $140.12 | +44.1% | COM | 00287Y109 |
| YUMC | Yum China Holdings I | 7,264 | $312K | 0.1% | $36.19 | +25.6% | COM | 98850P109 |
| SCHX | Schwab US Large Cap Etf | 11,829 | $312K | 0.1% | $24.44 | — | US LRG CAP ETF | 808524201 |
| VEU | Vanguard Div Apprciation | 1,383 | $298K | 0.1% | $69.46 | — | ALLWRLD EX US | 922042775 |
| VB | Vanguard Small Cap | 1,169 | $297K | 0.1% | $213.31 | — | SMALL CP ETF | 922908751 |
| AEP | Amer Electric Pwr Co Inc | 2,633 | $296K | 0.1% | $71.72 | +50.8% | COM | 025537101 |
| VXF | Vanguard Extended Market | 1,408 | $295K | 0.1% | $140.20 | — | EXTEND MKT ETF | 922908652 |
| IDLV | Invesco Intl Developed Low Vol | 8,731 | $292K | 0.1% | $30.41 | — | S&P INTL LOW | 46138E230 |
| QQQ | Nasdaq 100 Shares | 485 | $291K | 0.1% | $600.94 | — | UNIT SER 1 | 46090E103 |
| MA | Mastercard Inc | 506 | $288K | 0.1% | $454.11 | +26.3% | CL A | 57636Q104 |
| TGTX | TG Therapeutics Inc | 7,370 | $266K | 0.1% | $28.70 | +14.8% | COM | 88322Q108 |
| TSLA | Tesla Inc | 590 | $262K | 0.1% | $346.84 | 0.0% | COM | 88160R101 |
| FITB | Fifth Third Bancorp | 5,879 | $262K | 0.1% | $32.36 | +33.0% | COM | 316773100 |
| IWM | iShares Russell 2000 | 1,036 | $251K | 0.1% | $241.92 | — | RUSSELL 2000 ETF | 464287655 |
| CAT | Caterpillar Inc | 520 | $248K | 0.1% | $425.39 | 0.0% | COM | 149123101 |
| AMZN | Amazon Com Inc | 1,060 | $233K | 0.1% | $226.35 | 0.0% | COM | 023135106 |
| MRK | Merck & Co Inc | 2,692 | $226K | 0.1% | $90.12 | -10.1% | COM | 58933Y105 |
| AVGO | Broadcom Inc | 682 | $225K | 0.1% | $305.74 | 0.0% | COM | 11135F101 |
| ASB | Associated Banc Corp | 8,412 | $216K | 0.0% | $21.99 | +14.8% | COM | 045487105 |
| CSCO | Cisco Systems Inc | 3,130 | $214K | 0.0% | $60.47 | +11.4% | COM | 17275R102 |
| PLTR | Palantir Technologies In | 1,159 | $211K | 0.0% | $162.07 | 0.0% | CL A | 69608A108 |
| IJK | S&P Midcap Growth Fund | 2,160 | $207K | 0.0% | $95.89 | — | S&P MC 400 GR ETF | 464287606 |
| SOMC | Southern Mich Bancp | 8,404 | $206K | 0.0% | $23.15 | 0.0% | COMMON | 84336P103 |
| T | A T & T Corp | 7,217 | $204K | 0.0% | $24.79 | +13.2% | COM | 00206R102 |
| FIS | Fidelity Natl Info Svcs | 3,085 | $203K | 0.0% | $77.87 | -7.4% | COM | 31620M106 |