Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2025 (← Previous) (Next →)
Filing Date: May 15, 2025
Total Value: $373M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 248,907 | $45.85M | 12.3% | $184.19 | $127.73 | +44.2% | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 103,914 | $34.76M | 9.3% | $334.48 * | $44.38 | +25.6% | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 306,737 | $30.34M | 8.1% | $98.92 | $108.63 | -8.9% | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 646,774 | $29.53M | 7.9% | $45.65 | $49.41 | -7.6% | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 165,198 | $26.52M | 7.1% | $160.54 | $123.38 | +30.1% | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 105,276 | $19.61M | 5.3% | $186.29 | $151.07 | +23.3% | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 290,415 | $18.45M | 4.9% | $63.53 | $61.12 | +3.9% | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 303,219 | $17.87M | 4.8% | $58.94 | $55.19 | +6.8% | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 168,175 | $16.82M | 4.5% | $100.00 | $85.47 | +17.0% | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 198,593 | $15.78M | 4.2% | $79.46 | $64.86 | +22.5% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap Growth | 164,594 | $13.66M | 3.7% | $83.00 | $71.93 | +15.4% | S&P 600 SMCP GRW | 78464A201 |
| IEMG | iShares Core MSCI Emerging Markets | 242,346 | $13.08M | 3.5% | $53.97 | $51.24 | +5.3% | CORE MSCI EMKT | 46434G103 |
| DISV | Dimensional International Small Value | 442,519 | $12.89M | 3.5% | $29.12 | $27.87 | +4.5% | INTL SMALL CAP V | 25434V781 |
| FNDX | Schwab Fundamental US | 177,103 | $4.181M | 1.1% | $23.61 | $20.25 | +16.6% | SCHWAB FDT US LG | 808524771 |
| QQEW | Nasdaq 100 Equal Weight | 34,101 | $4.124M | 1.1% | $120.93 | $64.49 | +87.5% | SHS | 337344105 |
| VTI | Vanguard Total Stock | 14,846 | $4.08M | 1.1% | $274.84 | $154.55 | +77.8% | TOTAL STK MKT | 922908769 |
| PEP | Pepsico Incorporated | 21,472 | $3.219M | 0.9% | $149.94 * | $90.55 | +60.6% | COM | 713448108 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,384 | $2.766M | 0.7% | $108.98 * | $78.54 | +35.4% | COM | 92939U106 |
| RPG | Invesco S&P 500 Pure Growth | 71,509 | $2.735M | 0.7% | $38.25 | $24.64 | +55.3% | S&P500 PUR GWT | 46137V266 |
| DWM | Wisdomtree LC Value | 42,006 | $2.443M | 0.7% | $58.15 | $50.59 | +14.9% | INTL EQUITY FD | 97717W703 |
| AAPL | Apple Inc | 9,872 | $2.193M | 0.6% | $222.13 | $125.64 | +76.2% | COM | 037833100 |
| SCHC | Schwab Intl Small Cap | 57,390 | $2.059M | 0.6% | $35.88 | $32.17 | +11.5% | INTL SCEQT ETF | 808524888 |
| IWP | iShares Russell Mid-Cap Growth | 15,000 | $1.762M | 0.5% | $117.49 | $87.43 | +34.4% | RUS MD CP GR ETF | 464287481 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 33,820 | $1.758M | 0.5% | $51.99 | $42.23 | +23.1% | FTSE RAFI DEV | 46138E743 |
| BND | Vanguard Total Bond | 22,878 | $1.68M | 0.4% | $73.45 | $72.04 | +2.0% | TOTAL BND MRKT | 921937835 |
| FNDC | Schwab Fundamental Intl | 44,893 | $1.625M | 0.4% | $36.20 | $32.69 | +10.7% | SCHWB FDT INT SC | 808524748 |
| IJJ | S&P Midcap I Value | 12,840 | $1.537M | 0.4% | $119.73 | $87.24 | +37.2% | S&P MC 400VL ETF | 464287705 |
| HBAN | Huntington Bancshs | 99,016 | $1.486M | 0.4% | $15.01 * | $10.28 | +42.0% | COM | 446150104 |
| PRF | Fundamental 1000 | 36,659 | $1.481M | 0.4% | $40.41 | $31.16 | +29.7% | FTSE RAFI 1000 | 46137V613 |
| JPM | J P Morgan Chase & Co | 5,829 | $1.43M | 0.4% | $245.30 | $107.54 | +124.5% | COM | 46625H100 |
| DFAC | Dimensional U S Core | 42,485 | $1.402M | 0.4% | $32.99 | $28.29 | +16.6% | US CORE EQUITY 2 | 25434V708 |
| IWN | iShares Russell 2000 Value | 9,064 | $1.368M | 0.4% | $150.98 | $123.79 | +22.0% | RUS 2000 VAL ETF | 464287630 |
| VTEB | Vanguard Muni Bnd Tax | 26,929 | $1.336M | 0.4% | $49.62 | $50.26 | -1.3% | TAX EXEMPT BD | 922907746 |
| IWO | iShares Russell 2000 Growth | 5,192 | $1.327M | 0.4% | $255.51 | $207.43 | +23.2% | RUS 2000 GRW ETF | 464287648 |
| IJH | S&P Midcap I Fund | 21,049 | $1.228M | 0.3% | $58.35 | $54.95 | +6.2% | CORE S&P MCP ETF | 464287507 |
| YUM | Yum Brands Inc | 7,436 | $1.17M | 0.3% | $157.36 | $69.96 | +121.7% | COM | 988498101 |
| COFS | Choiceone Finl Svcs | 37,621 | $1.082M | 0.3% | $28.77 * | $22.88 | +22.3% | COM | 170386106 |
| — | Raytheon Technologies Co | 7,823 | $1.036M | 0.3% | $132.46 | $81.83 | — | COM | 755111507 |
| SPY | S P D R TRUST Unit SR | 1,678 | $939K | 0.3% | $559.33 | $587.78 | -4.8% | TR UNIT | 78462F103 |
| WFC | Wells Fargo & Co New | 13,016 | $934K | 0.3% | $71.79 | $39.08 | +80.7% | COM | 949746101 |
| PRFZ | Small & MidCap Fund | 24,359 | $922K | 0.2% | $37.86 | $32.89 | +15.1% | FTSE RAFI 1500 | 46137V597 |
| VWO | Vanguard Emerging Market | 18,832 | $852K | 0.2% | $45.26 | $41.95 | +7.9% | FTSE EMR MKT ETF | 922042858 |
| DLS | Wisdomtree SC Value | 12,473 | $823K | 0.2% | $66.00 | $67.17 | -1.7% | INTL SMCAP DIV | 97717W760 |
| IVV | iShares S&P 500 | 1,446 | $813K | 0.2% | $561.90 | $359.28 | +56.4% | CORE S&P500 ETF | 464287200 |
| MAR | Marriott Intl Inc Cl A | 3,350 | $798K | 0.2% | $238.19 | $115.51 | +104.7% | CL A | 571903202 |
| PG | Procter & Gamble Co | 4,430 | $755K | 0.2% | $170.42 | $70.41 | +137.2% | COM | 742718109 |
| META | Facebook Inc Class A | 1,269 | $731K | 0.2% | $576.39 | $643.25 | -10.6% | CL A | 30303M102 |
| NVDA | Nvidia Corp | 6,698 | $726K | 0.2% | $108.38 | $95.40 | +13.6% | COM | 67066G104 |
| MSFT | Microsoft Corp | 1,897 | $712K | 0.2% | $375.42 | $228.49 | +63.4% | COM | 594918104 |
| PH | Parker-Hannifin Corp | 1,136 | $691K | 0.2% | $607.85 | $157.10 | +284.1% | COM | 701094104 |
| SCHF | Schwab International | 34,398 | $680K | 0.2% | $19.78 | $18.73 | +5.6% | INTL EQTY ETF | 808524805 |
| DFAX | Dimensional Wld Ex US Cr | 24,082 | $631K | 0.2% | $26.20 | $24.48 | +7.0% | WORLD EX US CORE | 25434V880 |
| JNJ | Johnson & Johnson | 3,664 | $608K | 0.2% | $165.84 * | $119.05 | +36.2% | COM | 478160104 |
| LNT | Alliant Energy Corp | 9,252 | $595K | 0.2% | $64.35 * | $44.11 | +42.5% | COM | 018802108 |
| FVD | First Trust Value Line Dividend | 12,929 | $577K | 0.2% | $44.59 | $30.78 | +44.8% | SHS | 33734H106 |
| VOO | Vanguard S&P 500 Etf | 1,090 | $560K | 0.1% | $513.90 | $442.75 | +16.1% | S&P 500 ETF SHS | 922908363 |
| SHW | Sherwin Williams Co | 1,604 | $560K | 0.1% | $349.19 | $222.26 | +56.1% | COM | 824348106 |
| SCHB | Schwab US Broad Market | 25,089 | $540K | 0.1% | $21.53 | $21.98 | -2.0% | US BRD MKT ETF | 808524102 |
| ADP | Auto Data Processing | 1,741 | $532K | 0.1% | $305.53 | $103.38 | +190.7% | COM | 053015103 |
| MBWM | Mercantile Bank Corp | 12,194 | $530K | 0.1% | $43.44 * | $17.10 | +147.9% | COM | 587376104 |
| CARR | Carrier Global Corp | 8,285 | $525K | 0.1% | $63.40 | $26.37 | +138.0% | COM | 14448C104 |
| BRK/B | Berkshire Hathaway Cl B | 985 | $525K | 0.1% | $532.58 | $338.06 | +57.5% | CL B NEW | 084670702 |
| CMA | Comerica Incorporated | 8,801 | $520K | 0.1% | $59.06 * | $53.62 | +6.8% | COM | 200340107 |
| CSL | Carlisle Co | 1,511 | $514K | 0.1% | $340.50 | $124.05 | +171.3% | COM | 142339100 |
| VEA | Vanguard Ftse Developed | 10,089 | $513K | 0.1% | $50.83 | $47.18 | +7.7% | VAN FTSE DEV MKT | 921943858 |
| MRK | Merck & Co Inc | 5,483 | $492K | 0.1% | $89.76 * | $90.12 | -3.2% | COM | 58933Y105 |
| HON | Honeywell International | 2,280 | $483K | 0.1% | $211.75 * | $138.65 | +41.6% | COM | 438516106 |
| UPS | United Parcel Service B | 4,062 | $447K | 0.1% | $109.99 * | $150.63 | -30.7% | CL B NEW | 911312106 |
| OTIS | Otis Worldwide Corp | 4,160 | $429K | 0.1% | $103.20 | $47.48 | +114.4% | COM | 68902V107 |
| PNR | Pentair Plc | 4,708 | $412K | 0.1% | $87.48 | $40.59 | +113.9% | COM | G7S00T104 |
| ABBV | Abbvie Inc | 1,963 | $411K | 0.1% | $209.48 * | $139.25 | +46.7% | COM | 00287Y109 |
| IWV | iShares Russell 3000 | 1,262 | $401K | 0.1% | $317.73 | $202.72 | +56.7% | RUSSELL 3000 ETF | 464287689 |
| IVE | iShares S&P 500 Value | 2,018 | $385K | 0.1% | $190.58 | $189.95 | +0.3% | S&P 500 VAL ETF | 464287408 |
| YUMC | Yum China Holdings I | 7,264 | $378K | 0.1% | $52.06 | $36.19 | +43.9% | COM | 98850P109 |
| SCHD | Schwab US Dividend | 12,927 | $361K | 0.1% | $27.96 | $27.65 | +1.1% | US DIVIDEND EQ | 808524797 |
| IVW | iShares S&P 500 Growth | 3,884 | $361K | 0.1% | $92.83 | $92.32 | +0.5% | S&P 500 GRWT ETF | 464287309 |
| STE | Steris Plc | 1,546 | $350K | 0.1% | $226.65 | $193.32 | +16.7% | COM | G8473T100 |
| GOOGL | Alphabet Inc. | 1,914 | $296K | 0.1% | $154.63 | $138.16 | +11.6% | CAP STK CL A | 02079K305 |
| TGTX | TG Therapeutics Inc | 7,398 | $292K | 0.1% | $39.43 | $28.70 | +37.4% | COM | 88322Q108 |
| KEY | Keycorp Inc New | 18,163 | $290K | 0.1% | $15.99 * | $12.27 | +25.8% | COM | 493267108 |
| AEP | Amer Electric Pwr Co Inc | 2,627 | $287K | 0.1% | $109.27 * | $71.72 | +48.6% | COM | 025537101 |
| IDLV | Invesco Intl Developed Low Vol | 9,131 | $277K | 0.1% | $30.32 | $31.35 | -3.3% | S&P INTL LOW | 46138E230 |
| MA | Mastercard Inc | 501 | $275K | 0.1% | $548.12 | $454.11 | +20.2% | CL A | 57636Q104 |
| AMZN | Amazon Com Inc | 1,443 | $275K | 0.1% | $190.26 | $173.19 | +9.9% | COM | 023135106 |
| KO | Coca Cola Company | 3,820 | $274K | 0.1% | $71.62 * | $58.89 | +19.0% | COM | 191216100 |
| VEU | Vanguard Div Apprciation | 1,383 | $268K | 0.1% | $193.99 * | $57.15 | +6.1% | ALLWRLD EX US | 922042775 |
| FIS | Fidelity Natl Info Svcs | 3,567 | $266K | 0.1% | $74.67 | $77.87 | -5.7% | COM | 31620M106 |
| ABT | Abbott Laboratories | 2,000 | $265K | 0.1% | $132.65 | $96.07 | +36.2% | COM | 002824100 |
| VB | Vanguard Small Cap | 1,187 | $263K | 0.1% | $221.66 | $192.68 | +15.1% | SMALL CP ETF | 922908751 |
| SNA | Snap On Inc | 775 | $261K | 0.1% | $337.01 * | $254.93 | +29.5% | COM | 833034101 |
| NVT | Nvent Electric Plc | 4,898 | $257K | 0.1% | $52.42 | $40.69 | +27.5% | SHS | G6700G107 |
| VXF | Vanguard Extended Market | 1,408 | $243K | 0.1% | $172.26 | $141.92 | +21.4% | EXTEND MKT ETF | 922908652 |
| UNH | Unitedhealth Group Inc | 447 | $234K | 0.1% | $523.91 * | $479.82 | +7.0% | COM | 91324P102 |
| FITB | Fifth Third Bancorp | 5,823 | $228K | 0.1% | $39.20 * | $32.36 | +18.0% | COM | 316773100 |
| T | A T & T Corp | 7,131 | $202K | 0.1% | $28.28 * | $24.35 | +12.6% | COM | 00206R102 |
| EU | Encore Energy Corp | 15,105 | $20,694 | 0.0% | $1.37 | $3.77 | -63.6% | COM NEW | 29259W700 |