Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2025 (← Previous) (Next →)
Filing Date: Aug 12, 2025
Total Value: $375M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 261,918 | $49.43M | 13.2% | $188.71 | $130.33 | +44.8% | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 106,652 | $42.29M | 11.3% | $396.54 * | $44.77 | +47.6% | 500 GRTH IDX F | 921932505 |
| FBND | Fidelity Total Bond ETF | 676,490 | $30.95M | 8.3% | $45.75 | $49.23 | -7.1% | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 170,565 | $28.05M | 7.5% | $164.46 | $124.48 | +32.1% | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 109,603 | $21.37M | 5.7% | $195.01 | $152.42 | +27.9% | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 289,426 | $21.04M | 5.6% | $72.68 | $61.12 | +18.9% | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 314,314 | $19.95M | 5.3% | $63.48 | $55.41 | +14.6% | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 167,531 | $18.76M | 5.0% | $112.00 | $85.47 | +31.0% | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 203,991 | $17.72M | 4.7% | $86.87 | $65.30 | +33.0% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap Growth | 171,586 | $15.23M | 4.1% | $88.75 | $72.41 | +22.6% | S&P 600 SMCP GRW | 78464A201 |
| DISV | Dimensional International Small Value | 444,756 | $14.64M | 3.9% | $32.91 | $27.87 | +18.1% | INTL SMALL CAP V | 25434V781 |
| IEMG | iShares Core MSCI Emerging Markets | 240,744 | $14.45M | 3.9% | $60.03 | $51.24 | +17.2% | CORE MSCI EMKT | 46434G103 |
| QQEW | Nasdaq 100 Equal Weight | 35,501 | $4.846M | 1.3% | $136.49 | $66.91 | +104.0% | SHS | 337344105 |
| VTI | Vanguard Total Stock | 14,810 | $4.501M | 1.2% | $303.93 | $154.55 | +96.7% | TOTAL STK MKT | 922908769 |
| FNDX | Schwab Fundamental US | 177,759 | $4.362M | 1.2% | $24.54 | $20.25 | +21.2% | SCHWAB FDT US LG | 808524771 |
| RPG | Invesco S&P 500 Pure Growth | 69,347 | $3.174M | 0.8% | $45.77 | $24.64 | +85.8% | S&P500 PUR GWT | 46137V266 |
| PEP | Pepsico Incorporated | 20,088 | $2.652M | 0.7% | $132.04 | $90.55 | +43.0% | COM | 713448108 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,384 | $2.645M | 0.7% | $104.20 | $78.54 | +30.5% | COM | 92939U106 |
| IWP | iShares Russell Mid-Cap Growth | 16,659 | $2.31M | 0.6% | $138.68 | $91.32 | +51.9% | RUS MD CP GR ETF | 464287481 |
| SCHC | Schwab Intl Small Cap | 50,557 | $2.153M | 0.6% | $42.59 | $32.17 | +32.4% | INTL SCEQT ETF | 808524888 |
| AAPL | Apple Inc | 9,858 | $2.023M | 0.5% | $205.17 | $125.64 | +63.0% | COM | 037833100 |
| DWM | Wisdomtree LC Value | 29,570 | $1.879M | 0.5% | $63.56 | $50.59 | +25.6% | INTL EQUITY FD | 97717W703 |
| FNDC | Schwab Fundamental Intl | 40,355 | $1.697M | 0.5% | $42.05 | $32.69 | +28.6% | SCHWB FDT INT SC | 808524748 |
| JPM | J P Morgan Chase & Co | 5,775 | $1.674M | 0.4% | $289.89 | $107.54 | +167.0% | COM | 46625H100 |
| HBAN | Huntington Bancshs | 99,080 | $1.661M | 0.4% | $16.76 | $10.28 | +60.2% | COM | 446150104 |
| DFAC | Dimensional U S Core | 46,057 | $1.651M | 0.4% | $35.84 | $28.68 | +25.0% | US CORE EQUITY 2 | 25434V708 |
| IWO | iShares Russell 2000 Growth | 5,735 | $1.639M | 0.4% | $285.85 | $212.71 | +34.4% | RUS 2000 GRW ETF | 464287648 |
| IWN | iShares Russell 2000 Value | 10,292 | $1.624M | 0.4% | $157.76 | $126.79 | +24.4% | RUS 2000 VAL ETF | 464287630 |
| VTEB | Vanguard Muni Bnd Tax | 33,018 | $1.619M | 0.4% | $49.03 | $50.00 | -1.9% | TAX EXEMPT BD | 922907746 |
| IJJ | S&P Midcap I Value | 12,834 | $1.586M | 0.4% | $123.58 | $87.24 | +41.7% | S&P MC 400VL ETF | 464287705 |
| BND | Vanguard Total Bond | 21,350 | $1.572M | 0.4% | $73.63 | $72.04 | +2.2% | TOTAL BND MRKT | 921937835 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 26,941 | $1.547M | 0.4% | $57.42 | $42.23 | +36.0% | FTSE RAFI DEV | 46138E743 |
| PRF | Fundamental 1000 | 36,351 | $1.537M | 0.4% | $42.27 | $31.16 | +35.7% | FTSE RAFI 1000 | 46137V613 |
| IJH | S&P Midcap I Fund | 20,965 | $1.3M | 0.3% | $62.02 | $54.95 | +12.9% | CORE S&P MCP ETF | 464287507 |
| — | Raytheon Technologies Co | 7,841 | $1.145M | 0.3% | $146.02 | $81.83 | — | COM | 755111507 |
| NVDA | Nvidia Corp | 7,059 | $1.115M | 0.3% | $157.99 | $96.96 | +62.9% | COM | 67066G104 |
| YUM | Yum Brands Inc | 7,436 | $1.102M | 0.3% | $148.18 | $69.96 | +109.8% | COM | 988498101 |
| MSFT | Microsoft Corp | 2,182 | $1.086M | 0.3% | $497.49 | $255.12 | +94.3% | COM | 594918104 |
| COFS | Choiceone Finl Svcs | 37,621 | $1.08M | 0.3% | $28.70 | $22.88 | +23.2% | COM | 170386106 |
| WFC | Wells Fargo & Co New | 13,029 | $1.044M | 0.3% | $80.12 | $39.08 | +102.8% | COM | 949746101 |
| PRFZ | Small & MidCap Fund | 23,983 | $975K | 0.3% | $40.67 | $32.89 | +23.7% | FTSE RAFI 1500 | 46137V597 |
| VWO | Vanguard Emerging Market | 19,269 | $953K | 0.3% | $49.46 | $42.05 | +17.6% | FTSE EMR MKT ETF | 922042858 |
| META | Facebook Inc Class A | 1,252 | $924K | 0.2% | $737.82 | $643.25 | +14.6% | CL A | 30303M102 |
| MAR | Marriott Intl Inc Cl A | 3,365 | $919K | 0.2% | $273.24 | $115.51 | +135.4% | CL A | 571903202 |
| IVV | iShares S&P 500 | 1,466 | $910K | 0.2% | $620.90 | $362.21 | +71.4% | CORE S&P500 ETF | 464287200 |
| DLS | Wisdomtree SC Value | 11,376 | $854K | 0.2% | $75.11 | $67.17 | +11.8% | INTL SMCAP DIV | 97717W760 |
| SCHF | Schwab International | 37,098 | $820K | 0.2% | $22.10 | $18.89 | +17.0% | INTL EQTY ETF | 808524805 |
| PH | Parker-Hannifin Corp | 1,136 | $793K | 0.2% | $698.47 | $157.10 | +342.6% | COM | 701094104 |
| DFAX | Dimensional Wld Ex US Cr | 25,554 | $751K | 0.2% | $29.37 | $24.66 | +19.1% | WORLD EX US CORE | 25434V880 |
| VOO | Vanguard S&P 500 Etf | 1,247 | $709K | 0.2% | $568.23 | $453.17 | +25.3% | S&P 500 ETF SHS | 922908363 |
| PG | Procter & Gamble Co | 4,438 | $707K | 0.2% | $159.32 | $70.41 | +123.2% | COM | 742718109 |
| CARR | Carrier Global Corp | 8,285 | $606K | 0.2% | $73.19 | $26.37 | +175.7% | COM | 14448C104 |
| SCHB | Schwab US Broad Market | 25,089 | $598K | 0.2% | $23.83 | $21.98 | +8.4% | US BRD MKT ETF | 808524102 |
| VEA | Vanguard Ftse Developed | 10,343 | $590K | 0.2% | $57.01 | $47.34 | +20.4% | VAN FTSE DEV MKT | 921943858 |
| FVD | First Trust Value Line Dividend | 12,789 | $572K | 0.2% | $44.70 | $30.78 | +45.2% | SHS | 33734H106 |
| MBWM | Mercantile Bank Corp | 12,194 | $566K | 0.2% | $46.41 | $17.10 | +167.1% | COM | 587376104 |
| CSL | Carlisle Co | 1,513 | $565K | 0.2% | $373.40 | $124.05 | +198.3% | COM | 142339100 |
| SHW | Sherwin Williams Co | 1,604 | $551K | 0.1% | $343.36 | $222.26 | +53.8% | COM | 824348106 |
| HON | Honeywell International | 2,286 | $532K | 0.1% | $232.88 * | $138.65 | +56.5% | COM | 438516106 |
| CMA | Comerica Incorporated | 8,801 | $525K | 0.1% | $59.65 | $53.62 | +9.3% | COM | 200340107 |
| ADP | Auto Data Processing | 1,581 | $488K | 0.1% | $308.40 | $103.38 | +194.9% | COM | 053015103 |
| JNJ | Johnson & Johnson | 3,181 | $486K | 0.1% | $152.75 | $119.05 | +26.6% | COM | 478160104 |
| PNR | Pentair Plc | 4,708 | $483K | 0.1% | $102.66 | $40.59 | +151.8% | COM | G7S00T104 |
| LNT | Alliant Energy Corp | 7,734 | $468K | 0.1% | $60.47 | $44.11 | +35.0% | COM | 018802108 |
| BRK/B | Berkshire Hathaway Cl B | 917 | $445K | 0.1% | $485.77 | $338.06 | +43.7% | CL B NEW | 084670702 |
| IWV | iShares Russell 3000 | 1,232 | $433K | 0.1% | $351.14 | $202.72 | +73.1% | RUSSELL 3000 ETF | 464287689 |
| UPS | United Parcel Service B | 4,107 | $415K | 0.1% | $100.94 * | $150.01 | -35.1% | CL B NEW | 911312106 |
| OTIS | Otis Worldwide Corp | 4,160 | $412K | 0.1% | $99.02 | $47.48 | +106.6% | COM | 68902V107 |
| SCHX | Schwab US Large Cap Etf | 16,694 | $408K | 0.1% | $24.44 | $22.61 | +8.1% | US LRG CAP ETF | 808524201 |
| IVE | iShares S&P 500 Value | 2,018 | $394K | 0.1% | $195.42 | $189.95 | +2.9% | S&P 500 VAL ETF | 464287408 |
| STE | Steris Plc | 1,546 | $371K | 0.1% | $240.22 | $193.32 | +23.9% | COM | G8473T100 |
| NVT | Nvent Electric Plc | 4,918 | $360K | 0.1% | $73.25 | $40.69 | +78.9% | SHS | G6700G107 |
| GOOGL | Alphabet Inc. | 2,002 | $353K | 0.1% | $176.22 | $139.27 | +26.3% | CAP STK CL A | 02079K305 |
| SCHD | Schwab US Dividend | 12,927 | $343K | 0.1% | $26.50 | $27.65 | -4.2% | US DIVIDEND EQ | 808524797 |
| YUMC | Yum China Holdings I | 7,264 | $325K | 0.1% | $44.71 | $36.19 | +23.5% | COM | 98850P109 |
| KEY | Keycorp Inc New | 18,121 | $316K | 0.1% | $17.42 * | $12.27 | +38.9% | COM | 493267108 |
| IDLV | Invesco Intl Developed Low Vol | 9,131 | $302K | 0.1% | $33.12 | $31.35 | +5.7% | S&P INTL LOW | 46138E230 |
| VEU | Vanguard Div Apprciation | 1,383 | $283K | 0.1% | $204.67 * | $57.15 | +17.6% | ALLWRLD EX US | 922042775 |
| MA | Mastercard Inc | 501 | $282K | 0.1% | $561.94 | $454.11 | +23.4% | CL A | 57636Q104 |
| VB | Vanguard Small Cap | 1,187 | $281K | 0.1% | $236.88 | $192.68 | +23.0% | SMALL CP ETF | 922908751 |
| AEP | Amer Electric Pwr Co Inc | 2,627 | $273K | 0.1% | $103.76 | $71.72 | +42.4% | COM | 025537101 |
| VXF | Vanguard Extended Market | 1,408 | $271K | 0.1% | $192.71 | $141.92 | +35.8% | EXTEND MKT ETF | 922908652 |
| TGTX | TG Therapeutics Inc | 7,398 | $266K | 0.1% | $35.99 | $28.70 | +25.4% | COM | 88322Q108 |
| ABBV | Abbvie Inc | 1,419 | $263K | 0.1% | $185.61 | $139.25 | +31.2% | COM | 00287Y109 |
| FIS | Fidelity Natl Info Svcs | 3,083 | $251K | 0.1% | $81.42 | $77.87 | +3.3% | COM | 31620M106 |
| T | A T & T Corp | 8,586 | $248K | 0.1% | $28.94 * | $24.79 | +14.3% | COM | 00206R102 |
| FITB | Fifth Third Bancorp | 5,879 | $242K | 0.1% | $41.13 | $32.36 | +24.9% | COM | 316773100 |
| MRK | Merck & Co Inc | 2,768 | $219K | 0.1% | $79.16 | $90.12 | -13.8% | COM | 58933Y105 |
| CSCO | Cisco Systems Inc | 3,092 | $215K | 0.1% | $69.38 | $60.38 | +12.9% | COM | 17275R102 |
| DIS | Disney Walt Hldg Co | 1,720 | $213K | 0.1% | $124.03 | $102.81 | +19.8% | COM | 254687106 |
| ASB | Associated Banc Corp | 8,412 | $205K | 0.1% | $24.39 | $21.99 | +9.0% | COM | 045487105 |
| KO | Coca Cola Company | 2,837 | $201K | 0.1% | $70.74 | $58.89 | +18.4% | COM | 191216100 |
| EU | Encore Energy Corp | 15,105 | $43,200 | 0.0% | $2.86 | $3.77 | -24.0% | COM NEW | 29259W700 |