Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2025 (← Previous) (Next →)
Filing Date: Aug 12, 2025
Total Value: $375M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 261,918 | $49.43M | 13.2% | $127.03 | — | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 106,652 | $42.29M | 11.3% | $266.70 | — | 500 GRTH IDX F | 921932505 |
| FBND | Fidelity Total Bond ETF | 676,490 | $30.95M | 8.3% | $49.40 | — | TOTAL BD ETF | 316188309 |
| VOE | Vanguard Mid Cap Value | 170,565 | $28.05M | 7.5% | $125.04 | — | MCAP VL IDXVIP | 922908512 |
| VBR | Vanguard Small Cap Value | 109,603 | $21.37M | 5.7% | $149.49 | — | SM CP VAL ETF | 922908611 |
| SCZ | iShares MSCI EAFE Small-Cap | 289,426 | $21.04M | 5.6% | $60.17 | — | EAFE SML CP ETF | 464288273 |
| EFV | iShares MSCI EAFE Value | 314,314 | $19.95M | 5.3% | $57.47 | — | EAFE VALUE ETF | 464288877 |
| EFG | iShares MSCI EAFE Growth | 167,531 | $18.76M | 5.0% | $85.37 | — | EAFE GRWTH ETF | 464288885 |
| MDYG | SPDR S&P 400 Mid Cap Growth | 203,991 | $17.72M | 4.7% | $71.08 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap Growth | 171,586 | $15.23M | 4.1% | $68.05 | — | S&P 600 SMCP GRW | 78464A201 |
| DISV | Dimensional International Small Value | 444,756 | $14.64M | 3.9% | $28.97 | — | INTL SMALL CAP V | 25434V781 |
| IEMG | iShares Core MSCI Emerging Markets | 240,744 | $14.45M | 3.9% | $46.97 | — | CORE MSCI EMKT | 46434G103 |
| QQEW | Nasdaq 100 Equal Weight | 35,501 | $4.846M | 1.3% | $66.58 | — | SHS | 337344105 |
| VTI | Vanguard Total Stock | 14,810 | $4.501M | 1.2% | $159.19 | — | TOTAL STK MKT | 922908769 |
| FNDX | Schwab Fundamental US | 177,759 | $4.362M | 1.2% | $28.37 | — | SCHWAB FDT US LG | 808524771 |
| RPG | Invesco S&P 500 Pure Growth | 69,347 | $3.174M | 0.8% | $121.90 | — | S&P500 PUR GWT | 46137V266 |
| PEP | Pepsico Incorporated | 20,088 | $2.652M | 0.7% | $90.55 | +44.7% | COM | 713448108 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,384 | $2.645M | 0.7% | $78.54 | +32.7% | COM | 92939U106 |
| IWP | iShares Russell Mid-Cap Growth | 16,659 | $2.31M | 0.6% | $126.41 | — | RUS MD CP GR ETF | 464287481 |
| SCHC | Schwab Intl Small Cap | 50,557 | $2.153M | 0.6% | $30.84 | — | INTL SCEQT ETF | 808524888 |
| AAPL | Apple Inc | 9,858 | $2.023M | 0.5% | $125.64 | +60.3% | COM | 037833100 |
| DWM | Wisdomtree LC Value | 29,570 | $1.879M | 0.5% | $50.47 | — | INTL EQUITY FD | 97717W703 |
| FNDC | Schwab Fundamental Intl | 40,355 | $1.697M | 0.5% | $35.05 | — | SCHWB FDT INT SC | 808524748 |
| JPM | J P Morgan Chase & Co | 5,775 | $1.674M | 0.4% | $107.54 | +134.9% | COM | 46625H100 |
| HBAN | Huntington Bancshs | 99,080 | $1.661M | 0.4% | $10.28 | +43.0% | COM | 446150104 |
| DFAC | Dimensional U S Core | 46,057 | $1.651M | 0.4% | $28.68 | — | US CORE EQUITY 2 | 25434V708 |
| IWO | iShares Russell 2000 Growth | 5,735 | $1.639M | 0.4% | $225.54 | — | RUS 2000 GRW ETF | 464287648 |
| IWN | iShares Russell 2000 Value | 10,292 | $1.624M | 0.4% | $117.15 | — | RUS 2000 VAL ETF | 464287630 |
| VTEB | Vanguard Muni Bnd Tax | 33,018 | $1.619M | 0.4% | $50.04 | — | TAX EXEMPT BD | 922907746 |
| IJJ | S&P Midcap I Value | 12,834 | $1.586M | 0.4% | $113.25 | — | S&P MC 400VL ETF | 464287705 |
| BND | Vanguard Total Bond | 21,350 | $1.572M | 0.4% | $72.79 | — | TOTAL BND MRKT | 921937835 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 26,941 | $1.547M | 0.4% | $40.27 | — | FTSE RAFI DEV | 46138E743 |
| PRF | Fundamental 1000 | 36,351 | $1.537M | 0.4% | $49.32 | — | FTSE RAFI 1000 | 46137V613 |
| IJH | S&P Midcap I Fund | 20,965 | $1.3M | 0.3% | $94.76 | — | CORE S&P MCP ETF | 464287507 |
| — | Raytheon Technologies Co | 7,841 | $1.145M | 0.3% | $81.83 | — | COM | 755111507 |
| NVDA | Nvidia Corp | 7,059 | $1.115M | 0.3% | $96.96 | +29.8% | COM | 67066G104 |
| YUM | Yum Brands Inc | 7,436 | $1.102M | 0.3% | $69.96 | +106.1% | COM | 988498101 |
| MSFT | Microsoft Corp | 2,182 | $1.086M | 0.3% | $255.12 | +69.5% | COM | 594918104 |
| COFS | Choiceone Finl Svcs | 37,621 | $1.08M | 0.3% | $22.88 | +20.9% | COM | 170386106 |
| WFC | Wells Fargo & Co New | 13,029 | $1.044M | 0.3% | $39.08 | +82.1% | COM | 949746101 |
| PRFZ | Small & MidCap Fund | 23,983 | $975K | 0.3% | $52.99 | — | FTSE RAFI 1500 | 46137V597 |
| VWO | Vanguard Emerging Market | 19,269 | $953K | 0.3% | $42.44 | — | FTSE EMR MKT ETF | 922042858 |
| META | Facebook Inc Class A | 1,252 | $924K | 0.2% | $643.25 | -4.1% | CL A | 30303M102 |
| MAR | Marriott Intl Inc Cl A | 3,365 | $919K | 0.2% | $115.51 | +115.7% | CL A | 571903202 |
| IVV | iShares S&P 500 | 1,466 | $910K | 0.2% | $360.43 | — | CORE S&P500 ETF | 464287200 |
| DLS | Wisdomtree SC Value | 11,376 | $854K | 0.2% | $66.40 | — | INTL SMCAP DIV | 97717W760 |
| SCHF | Schwab International | 37,098 | $820K | 0.2% | $26.91 | — | INTL EQTY ETF | 808524805 |
| PH | Parker-Hannifin Corp | 1,136 | $793K | 0.2% | $157.10 | +299.9% | COM | 701094104 |
| DFAX | Dimensional Wld Ex US Cr | 25,554 | $751K | 0.2% | $24.49 | — | WORLD EX US CORE | 25434V880 |
| VOO | Vanguard S&P 500 Etf | 1,247 | $709K | 0.2% | $480.12 | — | S&P 500 ETF SHS | 922908363 |
| PG | Procter & Gamble Co | 4,438 | $707K | 0.2% | $70.41 | +128.3% | COM | 742718109 |
| CARR | Carrier Global Corp | 8,285 | $606K | 0.2% | $26.37 | +155.3% | COM | 14448C104 |
| SCHB | Schwab US Broad Market | 25,089 | $598K | 0.2% | $36.09 | — | US BRD MKT ETF | 808524102 |
| VEA | Vanguard Ftse Developed | 10,343 | $590K | 0.2% | $46.09 | — | VAN FTSE DEV MKT | 921943858 |
| FVD | First Trust Value Line Dividend | 12,789 | $572K | 0.2% | $31.14 | — | SHS | 33734H106 |
| MBWM | Mercantile Bank Corp | 12,194 | $566K | 0.2% | $17.10 | +147.7% | COM | 587376104 |
| CSL | Carlisle Co | 1,513 | $565K | 0.2% | $124.05 | +196.2% | COM | 142339100 |
| SHW | Sherwin Williams Co | 1,604 | $551K | 0.1% | $222.26 | +55.0% | COM | 824348106 |
| HON | Honeywell International | 2,286 | $532K | 0.1% | $138.65 | +44.0% | COM | 438516106 |
| CMA | Comerica Incorporated | 8,801 | $525K | 0.1% | $53.62 | +1.2% | COM | 200340107 |
| ADP | Auto Data Processing | 1,581 | $488K | 0.1% | $103.38 | +192.5% | COM | 053015103 |
| JNJ | Johnson & Johnson | 3,181 | $486K | 0.1% | $119.05 | +26.7% | COM | 478160104 |
| PNR | Pentair Plc | 4,708 | $483K | 0.1% | $40.59 | +128.9% | COM | G7S00T104 |
| LNT | Alliant Energy Corp | 7,734 | $468K | 0.1% | $44.11 | +36.3% | COM | 018802108 |
| BRK/B | Berkshire Hathaway Cl B | 917 | $445K | 0.1% | $338.06 | +50.2% | CL B NEW | 084670702 |
| IWV | iShares Russell 3000 | 1,232 | $433K | 0.1% | $189.08 | — | RUSSELL 3000 ETF | 464287689 |
| UPS | United Parcel Service B | 4,107 | $415K | 0.1% | $150.01 | -37.3% | CL B NEW | 911312106 |
| OTIS | Otis Worldwide Corp | 4,160 | $412K | 0.1% | $47.48 | +101.0% | COM | 68902V107 |
| SCHX | Schwab US Large Cap Etf | 16,694 | $408K | 0.1% | $24.44 | — | US LRG CAP ETF | 808524201 |
| IVE | iShares S&P 500 Value | 2,018 | $394K | 0.1% | $197.17 | — | S&P 500 VAL ETF | 464287408 |
| STE | Steris Plc | 1,546 | $371K | 0.1% | $193.32 | +19.9% | COM | G8473T100 |
| NVT | Nvent Electric Plc | 4,918 | $360K | 0.1% | $40.69 | +49.9% | SHS | G6700G107 |
| GOOGL | Alphabet Inc. | 2,002 | $353K | 0.1% | $139.27 | +17.3% | CAP STK CL A | 02079K305 |
| SCHD | Schwab US Dividend | 12,927 | $343K | 0.1% | $43.66 | — | US DIVIDEND EQ | 808524797 |
| YUMC | Yum China Holdings I | 7,264 | $325K | 0.1% | $36.19 | +23.5% | COM | 98850P109 |
| KEY | Keycorp Inc New | 18,121 | $316K | 0.1% | $12.27 | +22.7% | COM | 493267108 |
| IDLV | Invesco Intl Developed Low Vol | 9,131 | $302K | 0.1% | $30.41 | — | S&P INTL LOW | 46138E230 |
| VEU | Vanguard Div Apprciation | 1,383 | $283K | 0.1% | $69.46 | — | ALLWRLD EX US | 922042775 |
| MA | Mastercard Inc | 501 | $282K | 0.1% | $454.11 | +21.4% | CL A | 57636Q104 |
| VB | Vanguard Small Cap | 1,187 | $281K | 0.1% | $213.31 | — | SMALL CP ETF | 922908751 |
| AEP | Amer Electric Pwr Co Inc | 2,627 | $273K | 0.1% | $71.72 | +42.2% | COM | 025537101 |
| VXF | Vanguard Extended Market | 1,408 | $271K | 0.1% | $140.20 | — | EXTEND MKT ETF | 922908652 |
| TGTX | TG Therapeutics Inc | 7,398 | $266K | 0.1% | $28.70 | +29.7% | COM | 88322Q108 |
| ABBV | Abbvie Inc | 1,419 | $263K | 0.1% | $139.25 | +31.2% | COM | 00287Y109 |
| FIS | Fidelity Natl Info Svcs | 3,083 | $251K | 0.1% | $77.87 | -1.6% | COM | 31620M106 |
| T | A T & T Corp | 8,586 | $248K | 0.1% | $24.79 | +8.7% | COM | 00206R102 |
| FITB | Fifth Third Bancorp | 5,879 | $242K | 0.1% | $32.36 | +13.0% | COM | 316773100 |
| MRK | Merck & Co Inc | 2,768 | $219K | 0.1% | $90.12 | -14.1% | COM | 58933Y105 |
| CSCO | Cisco Systems Inc | 3,092 | $215K | 0.1% | $60.38 | 0.0% | COM | 17275R102 |
| DIS | Disney Walt Hldg Co | 1,720 | $213K | 0.1% | $102.81 | 0.0% | COM | 254687106 |
| ASB | Associated Banc Corp | 8,412 | $205K | 0.1% | $21.99 | 0.0% | COM | 045487105 |
| KO | Coca Cola Company | 2,837 | $201K | 0.1% | $58.89 | +18.5% | COM | 191216100 |
| EU | Encore Energy Corp | 15,105 | $43,200 | 0.0% | $3.77 | -52.2% | COM NEW | 29259W700 |