Location: Lakeland, FL
CIK: 0001082509 · Show all filings
Period: Q4 2014 (← Previous) (Next →)
Filing Date: Jan 14, 2015
Total Value: $552M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| AAPL | Apple Inc. | 222,315 | $24.54M | 4.4% | $110.38 * | $17.75 | +35.7% | COM | 037833100 |
| BRK/B | Berkshire Hathaway Inc Del Cl | 147,884 | $22.2M | 4.0% | $150.15 * | $124.36 | +16.1% | COM | 084670702 |
| IYG | Ishares Tr Dj Us Finl Svc | 238,289 | $21.88M | 4.0% | $91.83 | $81.06 | — | COM | 464287770 |
| — | General Electric Co | 863,185 | $21.81M | 4.0% | $25.27 | $26.26 | — | COM | 369604103 |
| KMI | Kinder Morgan Inc Delaware Com | 513,535 | $21.73M | 3.9% | $42.31 * | $22.45 | 0.0% | COM | 49456B101 |
| XOM | Exxon Mobil Corporation | 234,862 | $21.71M | 3.9% | $92.45 * | $55.65 | +4.2% | COM | 30231G102 |
| IVV | Ishares Tr S&P 500 Index | 97,717 | $20.21M | 3.7% | $206.87 | $180.23 | — | COM | 464287200 |
| WFC | Wells Fargo & Co Del Com | 327,834 | $17.97M | 3.3% | $54.82 * | $30.37 | +27.7% | COM | 949746101 |
| PFE | Pfizer | 572,957 | $17.85M | 3.2% | $31.15 * | $17.29 | +3.9% | COM | 717081103 |
| — | Lorillard Inc Com | 255,053 | $16.05M | 2.9% | $62.94 | $54.80 | — | COM | 544147101 |
| JNJ | Johnson & Johnson | 152,504 | $15.95M | 2.9% | $104.57 * | $64.76 | +19.4% | COM | 478160104 |
| CSCO | Cisco Sys Inc | 560,768 | $15.6M | 2.8% | $27.82 * | $15.73 | +16.3% | COM | 17275R102 |
| KO | Coca-Cola | 367,660 | $15.52M | 2.8% | $42.22 * | $27.35 | +9.9% | COM | 191216100 |
| CVX | Chevron Corporation | 135,889 | $15.24M | 2.8% | $112.18 * | $72.34 | -2.5% | COM | 166764100 |
| GILD | Gilead Sciences Inc Com | 160,304 | $15.11M | 2.7% | $94.26 * | $61.50 | +16.8% | COM | 375558103 |
| PG | Proctor & Gamble | 163,633 | $14.9M | 2.7% | $91.09 * | $57.46 | +12.4% | COM | 742718109 |
| JPM | J P Morgan Chase & Co | 232,008 | $14.52M | 2.6% | $62.58 * | $39.16 | +14.1% | COM | 46625H100 |
| MRK | Merck & Co. Inc. | 254,764 | $14.47M | 2.6% | $56.79 * | $31.78 | +23.8% | COM | 58933Y105 |
| PEP | Pepsico, Inc. | 149,572 | $14.14M | 2.6% | $94.56 * | $58.06 | +18.2% | COM | 713448108 |
| PM | Philip Morris Intl Inc Com | 169,366 | $13.79M | 2.5% | $81.45 * | $48.37 | +1.8% | COM | 718172109 |
| INTC | Intel | 377,771 | $13.71M | 2.5% | $36.29 * | $21.43 | +24.2% | COM | 458140100 |
| VZ | Verizon Communications Inc. | 277,216 | $12.97M | 2.3% | $46.78 * | $26.82 | +3.1% | COM | 92343V104 |
| IJJ | Ishares Tr S&P Midcap Value | 98,922 | $12.64M | 2.3% | $127.83 | $113.75 | — | COM | 464287705 |
| T | AT&T Corp New | 374,291 | $12.57M | 2.3% | $33.59 * | $11.30 | +4.5% | COM | 00206R102 |
| IDV | Ishares Tr Dj Intl Sel Divd | 323,194 | $10.89M | 2.0% | $33.69 | $36.27 | — | COM | 464288448 |
| — | Google Inc Cl C | 19,437 | $10.23M | 1.9% | $526.42 | $831.18 | — | COM | 38259P706 |
| TEVA | Teva Pharmaceutical Inds Ltd A | 168,259 | $9.677M | 1.8% | $57.51 | $40.25 | — | COM | 881624209 |
| ABBV | AbbVie Inc | 141,809 | $9.28M | 1.7% | $65.44 * | $29.18 | +37.9% | COM | 00287Y109 |
| MCD | McDonalds | 96,491 | $9.041M | 1.6% | $93.70 * | $70.60 | -0.1% | COM | 580135101 |
| — | Powershares QQQ Tr Unit Series | 84,081 | $8.681M | 1.6% | $103.25 | $85.03 | — | COM | 73935A104 |
| CL | Colgate Palmolive | 120,719 | $8.353M | 1.5% | $69.19 * | $47.02 | +11.0% | COM | 194162103 |
| HD | Home Depot | 73,177 | $7.681M | 1.4% | $104.96 * | $57.82 | +29.4% | COM | 437076102 |
| IXC | Ishares Tr S&P Gbl Energy | 176,004 | $6.546M | 1.2% | $37.19 | $41.68 | — | COM | 464287341 |
| ORCL | Oracle Corp Com | 136,947 | $6.159M | 1.1% | $44.97 * | $28.38 | +21.5% | COM | 68389X105 |
| MO | Altria Group Inc | 119,339 | $5.88M | 1.1% | $49.27 * | $18.41 | +29.1% | COM | 02209S103 |
| MSFT | Microsoft | 103,785 | $4.821M | 0.9% | $46.45 * | $34.95 | +14.1% | COM | 594918104 |
| ABT | Abbott Laboratories | 102,707 | $4.624M | 0.8% | $45.02 * | $29.10 | +21.4% | COM | 002824100 |
| — | Google Inc Cl A | 7,541 | $4.002M | 0.7% | $530.70 | $584.73 | — | COM | 38259P508 |
| IJS | Ishares Tr S&P Smlcp Value | 24,536 | $2.894M | 0.5% | $117.95 | $106.13 | — | COM | 464287879 |
| WMT | Wal-Mart Stores Inc | 32,429 | $2.785M | 0.5% | $85.88 * | $20.22 | +7.9% | COM | 931142103 |
| BRK/A | Berkshire Hathaway Inc Del Cl | 11 | $2.486M | 0.5% | $226000.00 * | $170664.90 | +26.9% | COM | 084670108 |
| — | Walgreens Boots Alliance, Inc. | 26,701 | $2.035M | 0.4% | $76.21 | $76.21 | — | COM | 931427108 |
| SPXL | Direxion Shs Etf Tr Drx S&P 50 | 22,817 | $2.002M | 0.4% | $87.74 | $61.08 | — | COM | 25459W862 |
| ISCG | Ishares Tr Small Growth Index | 13,375 | $1.807M | 0.3% | $135.10 | $124.57 | — | COM | 464288604 |
| — | Energy Transfer Prtnrs Unit Lt | 19,923 | $1.295M | 0.2% | $65.00 | $55.11 | — | COM | 29273R109 |
| DRN | Direxion Shs Etf Tr Dly R/E Bu | 15,890 | $1.253M | 0.2% | $78.85 | $78.85 | — | COM | 25459W755 |
| FAS | Direxion Daily Financial Bull | 9,443 | $1.201M | 0.2% | $127.18 | $89.67 | — | COM | 25459Y694 |
| TECL | Direxion Shs Etf Tr Dly Tech B | 8,215 | $1.144M | 0.2% | $139.26 | $119.06 | — | COM | 25459W102 |
| CURE | Direxion Shs Etf Tr Healthcare | 8,362 | $1.04M | 0.2% | $124.37 | $79.27 | — | COM | 25459Y876 |
| SSO | Proshares Tr Ultra S&P 500 | 7,833 | $1.005M | 0.2% | $128.30 | $94.45 | — | COM | 74347R107 |
| TNA | Direxion Shs Etf Tr Dly Smcap | 10,240 | $829K | 0.2% | $80.96 | $80.96 | — | COM | 25459W847 |
| DVY | Ishares Tr Dj Sel Div Inx | 10,269 | $815K | 0.1% | $79.37 | $70.18 | — | COM | 464287168 |
| — | Amerigas Partners L P Unit L P | 16,855 | $808K | 0.1% | $47.94 | $45.97 | — | COM | 030975106 |
| HDV | Ishares Tr Hgh Div Eqt Fd | 10,354 | $792K | 0.1% | $76.49 | $69.12 | — | COM | 46429B663 |
| IWM | Ishares Tr Russell 2000 | 6,532 | $781K | 0.1% | $119.57 | $109.45 | — | COM | 464287655 |
| LOW | Lowes Cos Inc Com | 10,283 | $707K | 0.1% | $68.75 * | $37.88 | +29.5% | COM | 548661107 |
| PAYX | Paychex Inc Com | 15,258 | $704K | 0.1% | $46.14 * | $28.05 | +17.5% | COM | 704326107 |
| BMY | Bristol Myers Squibb | 11,624 | $686K | 0.1% | $59.02 * | $32.33 | +20.4% | COM | 110122108 |
| IJT | Ishares Tr S&P Smlcp Grow | 5,439 | $666K | 0.1% | $122.45 | $114.93 | — | COM | 464287887 |
| — | Direxion Shs Etf Tr Dly Emrgmk | 27,681 | $635K | 0.1% | $22.94 | $22.94 | — | COM | 25459Y686 |
| NEE | NextEra Energy, Inc. | 5,531 | $588K | 0.1% | $106.31 * | $15.03 | +25.7% | COM | 65339F101 |
| SPH | Suburban Propane L P Unit Ltd | 13,540 | $585K | 0.1% | $43.21 | $46.60 | — | COM | 864482104 |
| EXAS | Exact Sciences Corp Com | 20,683 | $568K | 0.1% | $27.46 * | $19.31 | +26.0% | COM | 30063P105 |
| EEMV | Ishares Inc Em Mkt Min Vol | 9,620 | $545K | 0.1% | $56.65 | $59.95 | — | COM | 464286533 |
| DUK | Duke Energy Corp | 6,513 | $544K | 0.1% | $83.53 * | $42.35 | +20.3% | COM | 26441C204 |
| SO | Southern Co Com | 10,479 | $515K | 0.1% | $49.15 * | $25.11 | +17.4% | COM | 842587107 |
| MIDU | Direxion Shs Etf Tr Dly Midcap | 4,415 | $433K | 0.1% | $98.07 | $98.07 | — | COM | 25459W730 |
| CENTA | Central Garden&pet Co Cl A Non | 43,982 | $420K | 0.1% | $9.55 * | $5.90 | +12.8% | COM | 153527205 |
| SRE | Sempra Energy Com | 3,707 | $413K | 0.1% | $111.41 * | $29.74 | +29.3% | COM | 816851109 |
| — | Direxion Shs Etf Tr Dly Enrgy | 6,469 | $391K | 0.1% | $60.44 | $60.44 | — | COM | 25459W888 |
| CINF | Cincinnati Financial Corp Com | 6,938 | $360K | 0.1% | $51.89 * | $34.67 | +5.1% | COM | 172062101 |
| BAC | Bank Of America Corp New | 17,738 | $317K | 0.1% | $17.87 * | $11.44 | +18.4% | COM | 060505104 |
| — | E I du Pont de Nemours and Com | 4,268 | $316K | 0.1% | $74.04 | $61.76 | — | COM | 263534109 |
| MMM | 3m Company | 1,849 | $304K | 0.1% | $164.41 * | $82.72 | +8.4% | COM | 88579Y101 |
| PSEC | Prospect Capital Corp Com | 36,080 | $298K | 0.1% | $8.26 * | $2.46 | -4.8% | COM | 74348T102 |
| SPY | Spyder S & P 500 Depository | 1,403 | $288K | 0.1% | $205.27 | $197.36 | — | COM | 78462F103 |
| DIS | Walt Disney Co | 3,013 | $284K | 0.1% | $94.26 * | $79.31 | +2.5% | COM | 254687106 |
| IBM | International Business Machine | 1,769 | $284K | 0.1% | $160.54 * | $111.00 | -9.5% | COM | 459200101 |
| AEP | American Elec Pwr Inc | 4,660 | $283K | 0.1% | $60.73 * | $30.19 | +27.8% | COM | 025537101 |
| — | Donnelley R R & Sons Com | 16,710 | $281K | 0.1% | $16.82 | $16.49 | — | COM | 257867101 |
| AMGN | Amgen Inc | 1,751 | $279K | 0.1% | $159.34 * | $78.52 | +44.3% | COM | 031162100 |
| IWR | Ishares Tr Russell Midcap | 1,650 | $276K | 0.0% | $167.27 | $143.16 | — | COM | 464287499 |
| D | Dominion Resource Inc. | 3,565 | $274K | 0.0% | $76.86 * | $42.94 | +5.0% | COM | 25746U109 |
| WSR | Whitestone Reit Cl B Sbi | 17,735 | $268K | 0.0% | $15.11 | $14.17 | — | COM | 966084204 |
| — | Spectra Energy Corp | 6,805 | $247K | 0.0% | $36.30 | $35.24 | — | COM | 847560109 |
| IVE | Ishares Tr S&P 500/Bar Value | 2,538 | $238K | 0.0% | $93.77 | $90.38 | — | COM | 464287408 |
| — | Reynolds American Inc Com | 3,350 | $215K | 0.0% | $64.18 | $64.18 | — | COM | 761713106 |
| LMT | Lockheed Martin Corp Com | 1,110 | $214K | 0.0% | $192.79 * | $124.88 | +9.9% | COM | 539830109 |
| — | Orthopedic Design North Americ | 41,000 | $205K | 0.0% | $5.00 | $5.00 | — | COM | 68750Z101 |
| — | Alps Etf Tr Alerian Mlp | 11,315 | $198K | 0.0% | $17.50 | $17.81 | — | COM | 00162Q866 |
| NRT | North European Oil Royalty Tru | 11,377 | $138K | 0.0% | $12.13 | $21.30 | — | COM | 659310106 |
| — | Frontier Communication Com | 12,508 | $83,000 | 0.0% | $6.64 | $6.53 | — | COM | 35906A108 |
| — | IR 4C Inc. Class | 50,000 | $50,000 | 0.0% | $1.00 | $1.00 | — | COM | 45000Z107 |
| — | Intl Meta Sys Inc | 10,000 | $0 | 0.0% | $0.00 | — | — | COM | 45986B108 |
| — | Netlist Corp Com | 25,000 | $0 | 0.0% | $0.00 | — | — | COM | 64114J107 |