Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2017 (← Previous) (Next →)
Filing Date: Feb 7, 2018
Total Value: $545M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 1,221,238 | $168M | 30.7% | $137.25 | $94.51 | +45.2% | Common | 922908769 |
| EFA | iShares MSCI EAFE ETF | 1,206,181 | $84.81M | 15.5% | $70.31 | $58.50 | +20.2% | Common | 464287465 |
| AGG | iShares Core US Aggregate Bond | 530,623 | $58.01M | 10.6% | $109.33 | $109.41 | -0.1% | Common | 464287226 |
| IWF | iShares Russell 1000 Growth ET | 383,687 | $51.67M | 9.5% | $134.68 * | $26.38 | +27.6% | Common | 464287614 |
| IWM | iShares Russell 2000 | 206,587 | $31.5M | 5.8% | $152.46 | $136.95 | +11.3% | Common | 464287655 |
| BND | Vanguard Total Bond Market ETF | 301,093 | $24.56M | 4.5% | $81.57 | $82.14 | -0.7% | Common | 921937835 |
| XLI | Industrials Select Sector SPDR | 304,688 | $23.06M | 4.2% | $75.67 | $65.11 | +16.2% | Common | 81369Y704 |
| XLF | Financial Select Sector SPDR E | 820,610 | $22.9M | 4.2% | $27.91 | $23.17 | +20.4% | Common | 81369Y605 |
| IWD | iShares Russell 1000 Value ETF | 155,972 | $19.39M | 3.6% | $124.34 | $98.15 | +26.7% | Common | 464287598 |
| FBIZ | First Business Financial Services | 385,283 | $8.522M | 1.6% | $22.12 * | $14.35 | +23.5% | Common | 319390100 |
| SPY | SPDR S&P 500 ETF | 18,416 | $4.915M | 0.9% | $266.89 | $210.21 | +27.0% | Common | 78462F103 |
| MUB | iShares National Muni Bond ETF | 20,785 | $2.302M | 0.4% | $110.75 | $108.64 | +1.9% | Common | 464288414 |
| KO | Coca-Cola Co | 43,601 | $2M | 0.4% | $45.87 * | $31.57 | +13.2% | Common | 191216100 |
| AAPL | Apple Inc | 8,556 | $1.448M | 0.3% | $169.24 * | $27.21 | +45.6% | Common | 037833100 |
| BA | Boeing Co | 4,204 | $1.24M | 0.2% | $294.96 * | $134.58 | +108.8% | Common | 097023105 |
| FIS | Fidelity National Information | 12,770 | $1.202M | 0.2% | $94.13 * | $48.51 | +67.9% | Common | 31620M106 |
| HD | Home Depot Inc | 5,556 | $1.053M | 0.2% | $189.52 * | $98.53 | +58.4% | Common | 437076102 |
| PM | Philip Morris International In | 9,688 | $1.024M | 0.2% | $105.70 * | $50.57 | +37.6% | Common | 718172109 |
| ABBV | Abbvie Inc Com | 10,122 | $979K | 0.2% | $96.72 * | $50.10 | +37.1% | Common | 00287Y109 |
| DIS | Walt Disney Company | 8,852 | $952K | 0.2% | $107.55 * | $93.57 | +9.2% | Common | 254687106 |
| MAR | Marriott International Inc Cla | 6,741 | $915K | 0.2% | $135.74 * | $67.36 | +88.5% | Common | 571903202 |
| ALL | Allstate Corp | 8,579 | $898K | 0.2% | $104.67 * | $58.82 | +48.1% | Common | 020002101 |
| FAST | Fastenal Co | 15,688 | $858K | 0.2% | $54.69 * | $10.04 | +10.5% | Common | 311900104 |
| AMP | Ameriprise Financial Inc | 5,044 | $855K | 0.2% | $169.51 * | $87.33 | +66.1% | Common | 03076C106 |
| UNH | UnitedHealth Group Inc | 3,867 | $853K | 0.2% | $220.58 * | $93.01 | +108.6% | Common | 91324P102 |
| NTRS | Northern Trust Corp | 8,409 | $840K | 0.2% | $99.89 * | $75.28 | +5.1% | Common | 665859104 |
| CFG | Citizens Financial Group Inc | 19,848 | $833K | 0.2% | $41.97 * | $28.01 | +7.5% | Common | 174610105 |
| LOW | Lowe's Companies Inc | 8,844 | $822K | 0.2% | $92.94 * | $63.56 | +26.2% | Common | 548661107 |
| CAH | Cardinal Health Inc | 13,400 | $821K | 0.2% | $61.27 * | $48.46 | -0.2% | Common | 14149Y108 |
| AMGN | Amgen Inc | 4,620 | $803K | 0.1% | $173.81 * | $124.65 | +9.4% | Common | 031162100 |
| AMT | American Tower Corp | 5,598 | $799K | 0.1% | $142.73 * | $81.53 | +42.6% | Common | 03027X100 |
| SBUX | Starbucks Corp | 13,896 | $798K | 0.1% | $57.43 * | $46.82 | +3.0% | Common | 855244109 |
| MSI | Motorola Inc | 8,690 | $785K | 0.1% | $90.33 * | $81.14 | -0.3% | Common | 620076307 |
| INTU | Intuit Inc. | 4,963 | $783K | 0.1% | $157.77 * | $144.15 | +3.5% | Common | 461202103 |
| — | Discover Financial Services | 10,164 | $782K | 0.1% | $76.94 | $60.90 | — | Common | 254709108 |
| LNC | Lincoln National Corp | 10,120 | $778K | 0.1% | $76.88 * | $48.88 | +11.8% | Common | 534187109 |
| TRV | Travelers Companies Inc | 5,684 | $771K | 0.1% | $135.64 * | $86.33 | +32.1% | Common | 89417E109 |
| PAYX | Paychex Inc | 11,179 | $761K | 0.1% | $68.07 * | $47.14 | +13.9% | Common | 704326107 |
| ICE | Intercontinental Exchange Inc | 10,784 | $761K | 0.1% | $70.57 * | $54.05 | +17.9% | Common | 45866F104 |
| PFG | Principal Financial Group Inc | 10,775 | $760K | 0.1% | $70.53 * | $34.04 | +52.1% | Common | 74251V102 |
| TJX | TJX Companies Inc | 9,927 | $759K | 0.1% | $76.46 * | $32.97 | +3.8% | Common | 872540109 |
| — | Broadcom Limited | 2,941 | $756K | 0.1% | $257.06 | $257.06 | — | Common | Y09827109 |
| — | Aetna Inc | 4,158 | $750K | 0.1% | $180.38 | $156.61 | — | Common | 00817Y108 |
| — | Wyndham Worldwide Corporation | 6,418 | $744K | 0.1% | $115.92 | $103.49 | — | Common | 98310W108 |
| CVX | Chevron Corp | 5,852 | $733K | 0.1% | $125.26 * | $62.68 | +41.4% | Common | 166764100 |
| COR | Amerisourcebergen Corp | 7,876 | $723K | 0.1% | $91.80 * | $65.69 | +7.4% | Common | 03073E105 |
| KR | Kroger Co | 26,124 | $717K | 0.1% | $27.45 * | $19.02 | +21.8% | Common | 501044101 |
| XOM | Exxon Mobil Corp | 8,522 | $713K | 0.1% | $83.67 * | $56.37 | +2.9% | Common | 30231G102 |
| CMCSA | Comcast Corp Class A | 17,800 | $713K | 0.1% | $40.06 * | $26.57 | +23.0% | Common | 20030N101 |
| RMD | ResMed Inc | 8,100 | $686K | 0.1% | $84.69 * | $71.49 | +9.5% | Common | 761152107 |
| ELV | Anthem Inc | 3,022 | $680K | 0.1% | $225.02 * | $174.72 | +16.0% | Common | 036752103 |
| CTAS | Cintas Corporation | 4,348 | $678K | 0.1% | $155.93 * | $31.42 | +14.8% | Common | 172908105 |
| IWO | iShares Russell 2000 Growth | 3,632 | $678K | 0.1% | $186.67 | $122.06 | +53.0% | Common | 464287648 |
| IWN | iShares Russell 2000 Value | 5,354 | $673K | 0.1% | $125.70 | $86.91 | +44.7% | Common | 464287630 |
| — | Walgreens Boots Alliance Inc | 9,098 | $661K | 0.1% | $72.65 | $76.97 | — | Common | 931427108 |
| AJG | Arthur J. Gallagher & Co | 10,135 | $641K | 0.1% | $63.25 * | $53.04 | +6.6% | Common | 363576109 |
| CVS | CVS Health Corp | 8,816 | $639K | 0.1% | $72.48 * | $59.12 | -5.0% | Common | 126650100 |
| ADI | Analog Devices Inc | 6,629 | $590K | 0.1% | $89.00 * | $71.03 | +8.1% | Common | 032654105 |
| MSFT | Microsoft Corp | 6,842 | $585K | 0.1% | $85.50 * | $55.58 | +41.6% | Common | 594918104 |
| SWKS | Skyworks Solutions Inc | 5,686 | $540K | 0.1% | $94.97 * | $85.44 | -7.2% | Common | 83088M102 |
| IEFA | iShares Core MSCI EAFE ETF | 7,292 | $482K | 0.1% | $66.10 | $55.49 | +19.1% | Common | 46432F842 |
| MO | Altria Group Inc | 6,753 | $482K | 0.1% | $71.38 * | $25.26 | +55.8% | Common | 02209S103 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $478K | 0.1% | $42.82 * | $23.16 | +52.5% | Common | 609207105 |
| — | United States Steel Corp | 13,553 | $477K | 0.1% | $35.20 | $7.97 | — | Common | 912909108 |
| MCD | McDonald's Corp | 2,757 | $475K | 0.1% | $172.29 * | $79.52 | +79.4% | Common | 580135101 |
| BMO | Bank Of Montreal | 5,496 | $440K | 0.1% | $80.06 * | $40.02 | +44.0% | Common | 063671101 |
| IWB | iShares Russell 1000 ETF | 2,600 | $386K | 0.1% | $148.46 | $109.39 | +35.9% | Common | 464287622 |
| EXAS | Exact Sciences Corp | 6,825 | $359K | 0.1% | $52.60 | $30.87 | +70.2% | Common | 30063P105 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,000 | $345K | 0.1% | $172.50 | $70.38 | +145.0% | Common | 01609W102 |
| PHYS | Sprott Physical Gold Trust | 28,975 | $307K | 0.1% | $10.60 | $9.89 | — | Common | 85207H104 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $298K | 0.1% | $298000.00 | $214456.19 | +38.8% | Common | 084670108 |
| KHC | Kraft Heinz Co Com | 3,721 | $289K | 0.1% | $77.67 * | $48.25 | +10.0% | Common | 500754106 |
| PNC | PNC Financial Services Group I | 1,968 | $284K | 0.1% | $144.31 * | $78.21 | +39.8% | Common | 693475105 |
| JPM | JPMorgan Chase & Co | 2,633 | $282K | 0.1% | $107.10 * | $70.16 | +22.5% | Common | 46625H100 |
| INTC | Intel Corp | 5,739 | $265K | 0.0% | $46.18 * | $29.89 | +29.6% | Common | 458140100 |
| T | AT&T Inc | 6,726 | $262K | 0.0% | $38.95 * | $15.53 | +5.7% | Common | 00206R102 |
| C | Citigroup Inc | 3,025 | $225K | 0.0% | $74.38 * | $46.46 | +22.5% | Common | 172967424 |
| MDY | SPDR S&P MidCap 400 ETF | 600 | $207K | 0.0% | $345.00 | $336.95 | +2.5% | Common | 78467Y107 |