Location: Louisville, KY
CIK: 0001388168 · Show all filings
Period: Q3 2020 (← Previous) (Next →)
Filing Date: Oct 15, 2020
Total Value: $169M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| AAPL | APPLE INC COM | 75,410 | $9.161M | 5.4% | $85.62 | +23.8% | Stock | 037833100 |
| MSFT | MICROSOFT CORP COM | 23,539 | $4.951M | 2.9% | $60.25 | +233.2% | Stock | 594918104 |
| PG | PROCTER AND GAMBLE CO COM | 35,152 | $4.886M | 2.9% | $63.02 | +84.6% | Stock | 742718109 |
| JNJ | JOHNSON & JOHNSON COM | 31,197 | $4.645M | 2.7% | $71.66 | +77.2% | Stock | 478160104 |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | 26,794 | $4.563M | 2.7% | $136.10 | — | ETF | 922908769 |
| AMZN | AMAZON COM INC COM | 1,219 | $3.838M | 2.3% | $57.94 | +172.1% | Stock | 023135106 |
| HUM | HUMANA INC COM | 8,265 | $3.421M | 2.0% | $218.45 | +75.3% | Stock | 444859102 |
| IVW | ISHARES S&P 500 GROWTH ETF | 14,624 | $3.379M | 2.0% | $112.03 | — | ETF | 464287309 |
| IWP | ISHARES RUSSELL MID-CAP GROWTH ETF | 19,119 | $3.305M | 2.0% | $111.01 | — | ETF | 464287481 |
| PEP | PEPSICO INC COM | 22,983 | $3.185M | 1.9% | $67.73 | +70.1% | Stock | 713448108 |
| IWF | ISHARES RUSSELL 1000 GROWTH ETF | 12,833 | $2.783M | 1.6% | $89.60 | — | ETF | 464287614 |
| BF/B | BROWN FORMAN CORP CL B | 35,180 | $2.65M | 1.6% | $42.62 | +51.9% | Stock | 115637209 |
| VTV | VANGUARD VALUE INDEX FUND | 25,197 | $2.633M | 1.6% | $82.32 | — | ETF | 922908744 |
| NVDA | NVIDIA CORPORATION COM | 4,802 | $2.599M | 1.5% | $4.77 | +143.3% | Stock | 67066G104 |
| ABBV | ABBVIE INC COM | 29,034 | $2.543M | 1.5% | $48.97 | +55.8% | Stock | 00287Y109 |
| IWN | ISHARES RUSSELL 2000 VALUE ETF | 25,268 | $2.51M | 1.5% | $107.62 | — | ETF | 464287630 |
| JPM | JPMORGAN CHASE & CO COM | 25,049 | $2.411M | 1.4% | $63.48 | +34.6% | Stock | 46625H100 |
| IWO | ISHARES RUSSELL 2000 GROWTH ETF | 10,775 | $2.387M | 1.4% | $161.92 | — | ETF | 464287648 |
| INTC | INTEL CORP COM | 45,044 | $2.332M | 1.4% | $26.52 | +75.4% | Stock | 458140100 |
| ABT | ABBOTT LABS COM | 21,230 | $2.31M | 1.4% | $38.06 | +142.6% | Stock | 002824100 |
| HD | HOME DEPOT INC COM | 8,193 | $2.275M | 1.3% | $112.98 | +110.3% | Stock | 437076102 |
| DIS | DISNEY WALT CO COM DISNEY | 17,976 | $2.231M | 1.3% | $79.95 | +52.7% | Stock | 254687106 |
| IWS | ISHARES RUSSELL MID-CAP VALUE ETF | 25,135 | $2.032M | 1.2% | $77.23 | — | ETF | 464287473 |
| NOBL | PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF | 27,761 | $2.003M | 1.2% | $54.71 | — | ETF | 74348A467 |
| EFA | ISHARES MSCI EAFE ETF | 31,080 | $1.978M | 1.2% | $66.59 | — | ETF | 464287465 |
| CVX | CHEVRON CORP NEW COM | 27,250 | $1.962M | 1.2% | $66.92 | -0.6% | Stock | 166764100 |
| PFE | PFIZER INC COM | 53,045 | $1.947M | 1.2% | $20.36 | +33.1% | Stock | 717081103 |
| IWD | ISHARES RUSSELL 1000 VALUE ETF | 16,289 | $1.924M | 1.1% | $100.15 | — | ETF | 464287598 |
| PZZA | PAPA JOHNS INTL INC COM | 22,973 | $1.89M | 1.1% | $60.70 | +30.7% | Stock | 698813102 |
| IVV | ISHARES CORE S&P 500 ETF | 5,237 | $1.76M | 1.0% | $260.21 | — | ETF | 464287200 |
| VOE | VANGUARD MID-CAP VALUE INDEX FUND | 16,233 | $1.645M | 1.0% | $85.96 | — | ETF | 922908512 |
| FHLC | FIDELITY MSCI HEALTH CARE INDEX ETF | 30,752 | $1.618M | 1.0% | $39.59 | — | ETF | 316092600 |
| IJK | ISHARES S&P MID-CAP 400 GROWTH ETF | 6,669 | $1.595M | 0.9% | $156.40 | — | ETF | 464287606 |
| EEM | ISHARES MSCI EMERGING MARKETS ETF | 35,409 | $1.561M | 0.9% | $42.54 | — | ETF | 464287234 |
| XOM | EXXON MOBIL CORP COM | 44,681 | $1.534M | 0.9% | $53.12 | -39.2% | Stock | 30231G102 |
| TJX | TJX COS INC NEW COM | 26,468 | $1.473M | 0.9% | $34.36 | +45.7% | Stock | 872540109 |
| MCD | MCDONALDS CORP COM | 6,703 | $1.471M | 0.9% | $87.45 | +107.4% | Stock | 580135101 |
| COST | COSTCO WHSL CORP NEW COM | 4,061 | $1.442M | 0.9% | $152.98 | +102.0% | Stock | 22160K105 |
| BF/A | BROWN FORMAN CORP CL A | 20,351 | $1.398M | 0.8% | $26.87 | +119.1% | Stock | 115637100 |
| T | AT&T INC COM | 48,589 | $1.385M | 0.8% | $14.52 | +7.2% | Stock | 00206R102 |
| MRK | MERCK & CO. INC COM | 16,110 | $1.336M | 0.8% | $48.35 | +36.4% | Stock | 58933Y105 |
| FSTA | FIDELITY MSCI CONSUMER STAPLES INDEX ETF | 34,290 | $1.309M | 0.8% | $33.04 | — | ETF | 316092303 |
| KO | COCA COLA CO COM | 26,270 | $1.297M | 0.8% | $31.35 | +30.1% | Stock | 191216100 |
| FTEC | FIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETF | 13,548 | $1.247M | 0.7% | $51.16 | — | ETF | 316092808 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 8,666 | $1.209M | 0.7% | $50.78 | +146.1% | Stock | 053015103 |
| RWR | SPDR DOW JONES REIT ETF | 15,424 | $1.203M | 0.7% | $88.90 | — | ETF | 78464A607 |
| META | FACEBOOK INC CL A | 4,392 | $1.15M | 0.7% | $129.78 | +97.3% | Stock | 30303M102 |
| GOOG | ALPHABET INC CAP STK CL C | 781 | $1.148M | 0.7% | $48.16 | +57.2% | Stock | 02079K107 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 5,232 | $1.114M | 0.7% | $136.14 | +50.3% | Stock | 084670702 |
| IEF | ISHARES 7-10 YEAR TREASURY BOND ETF | 9,105 | $1.109M | 0.7% | $106.71 | — | ETF | 464287440 |
| CAT | CATERPILLAR INC DEL COM | 7,335 | $1.094M | 0.6% | $84.09 | +50.8% | Stock | 149123101 |
| TGT | TARGET CORP COM | 6,871 | $1.082M | 0.6% | $54.34 | +118.4% | Stock | 87612E106 |
| — | WALGREENS BOOTS ALLIANCE INC COM | 29,546 | $1.061M | 0.6% | $67.16 | — | Stock | 931427108 |
| IBM | INTERNATIONAL BUSINESS MACHS COM | 8,606 | $1.047M | 0.6% | $110.01 | -14.7% | Stock | 459200101 |
| V | VISA INC COM CL A | 5,232 | $1.046M | 0.6% | $157.70 | +21.9% | Stock | 92826C839 |
| WMT | WALMART INC COM | 7,407 | $1.036M | 0.6% | $26.54 | +55.7% | Stock | 931142103 |
| CRM | SALESFORCE COM INC COM | 4,100 | $1.03M | 0.6% | $112.11 | +92.9% | Stock | 79466L302 |
| MMM | 3M CO COM | 6,404 | $1.026M | 0.6% | $102.65 | +7.5% | Stock | 88579Y101 |
| BMY | BRISTOL-MYERS SQUIBB CO COM | 16,835 | $1.015M | 0.6% | $39.37 | +23.4% | Stock | 110122108 |
| TIP | ISHARES TIPS BOND ETF | 7,493 | $948K | 0.6% | $112.09 | — | ETF | 464287176 |
| CMCSA | COMCAST CORP NEW CL A | 20,464 | $947K | 0.6% | $27.93 | +34.7% | Stock | 20030N101 |
| NFLX | NETFLIX INC COM | 1,864 | $932K | 0.6% | $34.19 | +45.6% | Stock | 64110L106 |
| DUK | DUKE ENERGY CORP NEW COM NEW | 10,316 | $914K | 0.5% | $54.85 | +21.6% | Stock | 26441C204 |
| VZ | VERIZON COMMUNICATIONS INC COM | 15,291 | $910K | 0.5% | $30.50 | +39.6% | Stock | 92343V104 |
| REGL | PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF | 17,078 | $906K | 0.5% | $52.00 | — | ETF | 74347B680 |
| NEE | NEXTERA ENERGY INC COM | 3,075 | $853K | 0.5% | $24.31 | +148.0% | Stock | 65339F101 |
| IWR | ISHARES RUSSELL MID-CAP ETF | 14,385 | $825K | 0.5% | $82.56 | — | ETF | 464287499 |
| SLYV | SPDR S&P 600 SMALL CAP VALUE ETF | 15,310 | $767K | 0.5% | $85.83 | — | ETF | 78464A300 |
| UNP | UNION PAC CORP COM | 3,894 | $767K | 0.5% | $82.29 | +100.4% | Stock | 907818108 |
| ITW | ILLINOIS TOOL WKS INC COM | 3,938 | $761K | 0.5% | $73.87 | +126.5% | Stock | 452308109 |
| GOOGL | ALPHABET INC CAP STK CL A | 510 | $747K | 0.4% | $48.44 | +56.1% | Stock | 02079K305 |
| CSCO | CISCO SYS INC COM | 18,588 | $732K | 0.4% | $27.62 | +34.2% | Stock | 17275R102 |
| PNC | PNC FINL SVCS GROUP INC COM | 6,645 | $730K | 0.4% | $57.53 | +54.2% | Stock | 693475105 |
| QCOM | QUALCOMM INC COM | 5,919 | $697K | 0.4% | $49.54 | +92.1% | Stock | 747525103 |
| ORCL | ORACLE CORP COM | 11,499 | $686K | 0.4% | $39.76 | +32.7% | Stock | 68389X105 |
| RTX | RAYTHEON TECHNOLOGIES CORP COM | 11,740 | $676K | 0.4% | $59.49 | -9.7% | Stock | 75513E101 |
| MA | MASTERCARD INCORPORATED CL A | 1,990 | $673K | 0.4% | $154.55 | +104.2% | Stock | 57636Q104 |
| BP | BP PLC SPONSORED ADR | 37,298 | $651K | 0.4% | $37.37 | — | ADR | 055622104 |
| SLYG | SPDR S&P 600 SMALL CAP GROWTH ETF | 10,934 | $645K | 0.4% | $92.38 | — | ETF | 78464A201 |
| BAC | BK OF AMERICA CORP COM | 26,717 | $644K | 0.4% | $19.36 | +12.7% | Stock | 060505104 |
| STZ | CONSTELLATION BRANDS INC CL A | 3,306 | $627K | 0.4% | $119.27 | +40.0% | Stock | 21036P108 |
| UNH | UNITEDHEALTH GROUP INC COM | 1,969 | $614K | 0.4% | $250.27 | +12.4% | Stock | 91324P102 |
| SBUX | STARBUCKS CORP COM | 7,089 | $609K | 0.4% | $38.28 | +84.9% | Stock | 855244109 |
| VEU | VANGUARD FTSE ALL-WORLD EX US INDEX FUND | 11,897 | $600K | 0.4% | $50.93 | — | ETF | 922042775 |
| DG | DOLLAR GEN CORP NEW COM | 2,795 | $586K | 0.3% | $125.54 | +45.0% | Stock | 256677105 |
| MTUM | ISHARES MSCI USA MOMENTUM FACTOR ETF | 3,944 | $581K | 0.3% | $114.12 | — | ETF | 46432F396 |
| SO | SOUTHERN CO COM | 10,367 | $562K | 0.3% | $32.36 | +34.6% | Stock | 842587107 |
| — | BLACKROCK INC COM | 928 | $523K | 0.3% | $476.60 | — | Stock | 09247X101 |
| EW | EDWARDS LIFESCIENCES CORP COM | 6,363 | $508K | 0.3% | $60.72 | +28.5% | Stock | 28176E108 |
| JCI | JOHNSON CTLS INTL PLC SHS | 12,444 | $508K | 0.3% | $34.14 | +3.1% | Stock | G51502105 |
| VCSH | VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND | 6,071 | $503K | 0.3% | $79.23 | — | ETF | 92206C409 |
| — | VIACOMCBS INC CL B | 17,808 | $499K | 0.3% | $27.76 | — | Stock | 92556H206 |
| SYBT | STOCK YDS BANCORP INC COM | 14,481 | $493K | 0.3% | $34.74 | +14.9% | Stock | 861025104 |
| HASI | HANNON ARMSTRONG SUST INFR CAP COM | 11,668 | $493K | 0.3% | $17.81 | +61.6% | REIT | 41068X100 |
| DOV | DOVER CORP COM | 4,430 | $480K | 0.3% | $45.15 | +120.9% | Stock | 260003108 |
| GLD | SPDR GOLD SHARES | 2,655 | $470K | 0.3% | $121.51 | — | ETF | 78463V107 |
| WAT | WATERS CORP COM | 2,349 | $460K | 0.3% | $99.58 | +108.7% | Stock | 941848103 |
| SPY | SPDR S&P 500 ETF | 1,343 | $450K | 0.3% | $246.53 | — | ETF | 78462F103 |
| MTCH | MATCH GROUP INC NEW COM | 4,047 | $448K | 0.3% | $103.47 | 0.0% | Stock | 57667L107 |
| CHDN | CHURCHILL DOWNS INC COM | 2,679 | $439K | 0.3% | $54.00 | +40.8% | Stock | 171484108 |
| GILD | GILEAD SCIENCES INC COM | 6,779 | $428K | 0.3% | $59.84 | -6.2% | Stock | 375558103 |
| AXP | AMERICAN EXPRESS CO COM | 4,227 | $424K | 0.3% | $76.34 | +20.4% | Stock | 025816109 |
| AMAT | APPLIED MATLS INC COM | 7,110 | $423K | 0.3% | $35.61 | +65.3% | Stock | 038222105 |
| APD | AIR PRODS & CHEMS INC COM | 1,422 | $423K | 0.3% | $61.55 | +309.0% | Stock | 009158106 |
| TMO | THERMO FISHER SCIENTIFIC INC COM | 932 | $411K | 0.2% | $324.19 | +25.7% | Stock | 883556102 |
| PM | PHILIP MORRIS INTL INC COM | 5,423 | $407K | 0.2% | $54.06 | +8.9% | Stock | 718172109 |
| IDXX | IDEXX LABS INC COM | 1,030 | $405K | 0.2% | $137.84 | +168.2% | Stock | 45168D104 |
| — | GENERAL ELECTRIC CO COM | 64,926 | $404K | 0.2% | $19.26 | — | Stock | 369604103 |
| SHW | SHERWIN WILLIAMS CO COM | 560 | $390K | 0.2% | $136.26 | +52.8% | Stock | 824348106 |
| LLY | LILLY ELI & CO COM | 2,570 | $380K | 0.2% | $73.70 | +97.8% | Stock | 532457108 |
| FCOM | FIDELITY MSCI COMMUNICATION SERVICES INDEX ETF | 9,594 | $370K | 0.2% | $38.57 | — | ETF | 316092873 |
| USB | US BANCORP DEL COM NEW | 10,088 | $362K | 0.2% | $27.86 | +3.9% | Stock | 902973304 |
| IYW | ISHARES U.S. TECHNOLOGY ETF | 1,195 | $360K | 0.2% | $161.75 | — | ETF | 464287721 |
| — | UNILEVER N V N Y SHS NEW | 5,900 | $356K | 0.2% | $41.25 | — | ADR | 904784709 |
| CVS | CVS HEALTH CORP COM | 6,092 | $356K | 0.2% | $50.11 | +4.5% | Stock | 126650100 |
| DHR | DANAHER CORPORATION COM | 1,610 | $347K | 0.2% | $141.62 | +22.7% | Stock | 235851102 |
| QQQ | INVESCO QQQ TRUST | 1,238 | $344K | 0.2% | $165.68 | — | ETF | 46090E103 |
| FRME | FIRST MERCHANTS CORP COM | 14,855 | $344K | 0.2% | $32.93 | -37.3% | Stock | 320817109 |
| UPS | UNITED PARCEL SERVICE INC CL B | 1,989 | $331K | 0.2% | $80.77 | +45.3% | Stock | 911312106 |
| BA | BOEING CO COM | 1,996 | $330K | 0.2% | $199.54 | -14.6% | Stock | 097023105 |
| EMR | EMERSON ELEC CO COM | 4,888 | $321K | 0.2% | $52.24 | +12.5% | Stock | 291011104 |
| CMI | CUMMINS INC COM | 1,500 | $317K | 0.2% | $127.05 | +37.6% | Stock | 231021106 |
| IVE | ISHARES S&P 500 VALUE ETF | 2,788 | $314K | 0.2% | $115.15 | — | ETF | 464287408 |
| DOC | HEALTHPEAK PROPERTIES INC COM | 11,244 | $305K | 0.2% | $25.21 | -18.0% | REIT | 42250P103 |
| HON | HONEYWELL INTL INC COM | 1,807 | $297K | 0.2% | $118.51 | +12.4% | Stock | 438516106 |
| KR | KROGER CO COM | 8,748 | $297K | 0.2% | $23.57 | +30.7% | Stock | 501044101 |
| — | GLAXOSMITHKLINE PLC SPONSORED ADR | 7,852 | $296K | 0.2% | $40.00 | — | ADR | 37733W105 |
| PPG | PPG INDS INC COM | 2,300 | $281K | 0.2% | $86.36 | +21.9% | Stock | 693506107 |
| VCLT | VANGUARD LONG-TERM CORPORATE BOND ETF | 2,564 | $274K | 0.2% | $94.20 | — | ETF | 92206C813 |
| MO | ALTRIA GROUP INC COM | 6,868 | $265K | 0.2% | $32.40 | -16.1% | Stock | 02209S103 |
| USMV | ISHARES MSCI USA MIN VOL FACTOR ETF | 4,143 | $264K | 0.2% | $61.05 | — | ETF | 46429B697 |
| OMC | OMNICOM GROUP INC COM | 5,320 | $263K | 0.2% | $48.68 | -9.6% | Stock | 681919106 |
| PSA | PUBLIC STORAGE COM | 1,150 | $256K | 0.2% | $151.61 | +7.0% | REIT | 74460D109 |
| MOO | VANECK VECTORS AGRIBUSINESS ETF | 3,772 | $255K | 0.2% | $64.95 | — | ETF | 92189F700 |
| F | FORD MTR CO DEL COM | 37,841 | $252K | 0.1% | $5.65 | -9.0% | Stock | 345370860 |
| SNY | SANOFI SPONSORED ADR | 4,962 | $249K | 0.1% | $50.99 | — | ADR | 80105N105 |
| SYY | SYSCO CORP COM | 3,868 | $241K | 0.1% | $67.64 | -25.5% | Stock | 871829107 |
| — | ROYAL DUTCH SHELL PLC SPONS ADR A | 9,338 | $235K | 0.1% | $40.80 | — | ADR | 780259206 |
| MDT | MEDTRONIC PLC SHS | 2,254 | $234K | 0.1% | $81.79 | +5.4% | Stock | G5960L103 |
| — | CREDIT SUISSE FI LARGE CAP GROWTH ENHANCED ETN | 1,179 | $230K | 0.1% | $357.08 | — | ETF | 22542D423 |
| ADBE | ADOBE SYSTEMS INCORPORATED COM | 460 | $226K | 0.1% | $370.53 | +25.5% | Stock | 00724F101 |
| ANDE | ANDERSONS INC COM | 11,725 | $225K | 0.1% | $12.89 | +14.6% | Stock | 034164103 |
| — | IAC INTERACTIVECORP NEW COM | 1,875 | $225K | 0.1% | $120.00 | — | Stock | 44891N109 |
| TSLA | TESLA INC COM | 509 | $218K | 0.1% | $118.07 | 0.0% | Stock | 88160R101 |
| AAXJ | ISHARES MSCI ALL COUNTRY ASIA EX JAPAN INDEX FUND | 2,790 | $215K | 0.1% | $77.06 | — | ETF | 464288182 |
| NSC | NORFOLK SOUTHN CORP COM | 965 | $207K | 0.1% | $179.92 | 0.0% | Stock | 655844108 |
| IJT | ISHARES S&P SMALL-CAP 600 GROWTH ETF | 1,147 | $202K | 0.1% | $169.64 | — | ETF | 464287887 |
| WFC | WELLS FARGO CO NEW COM | 8,611 | $202K | 0.1% | $38.76 | -43.7% | Stock | 949746101 |
| CINF | CINCINNATI FINL CORP COM | 2,583 | $201K | 0.1% | $67.52 | 0.0% | Stock | 172062101 |
| — | CARROLS RESTAURANT GROUP INC COM | 10,000 | $65,000 | 0.0% | $1.80 | — | Stock | 14574X104 |