Location: Louisville, KY
CIK: 0001388168 · Show all filings
Period: Q4 2020 (← Previous) (Next →)
Filing Date: Jan 19, 2021
Total Value: $193M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| AAPL | APPLE INC COM | 78,576 | $10.43M | 5.4% | $86.88 | +34.7% | Stock | 037833100 |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | 26,872 | $5.23M | 2.7% | $136.10 | — | ETF | 922908769 |
| MSFT | MICROSOFT CORP COM | 23,514 | $5.23M | 2.7% | $60.25 | +242.0% | Stock | 594918104 |
| JNJ | JOHNSON & JOHNSON COM | 31,621 | $4.976M | 2.6% | $72.41 | +76.1% | Stock | 478160104 |
| PG | PROCTER AND GAMBLE CO COM | 35,191 | $4.897M | 2.5% | $63.02 | +95.5% | Stock | 742718109 |
| AMZN | AMAZON COM INC COM | 1,239 | $4.035M | 2.1% | $59.58 | +167.8% | Stock | 023135106 |
| IWP | ISHARES RUSSELL MID-CAP GROWTH ETF | 38,883 | $3.991M | 2.1% | $106.76 | — | ETF | 464287481 |
| IVW | ISHARES S&P 500 GROWTH ETF | 56,768 | $3.623M | 1.9% | $76.24 | — | ETF | 464287309 |
| IWN | ISHARES RUSSELL 2000 VALUE ETF | 26,380 | $3.476M | 1.8% | $108.63 | — | ETF | 464287630 |
| PEP | PEPSICO INC COM | 23,166 | $3.435M | 1.8% | $67.73 | +79.0% | Stock | 713448108 |
| HUM | HUMANA INC COM | 8,231 | $3.377M | 1.7% | $218.45 | +81.5% | Stock | 444859102 |
| JPM | JPMORGAN CHASE & CO COM | 25,545 | $3.246M | 1.7% | $64.16 | +53.0% | Stock | 46625H100 |
| DIS | DISNEY WALT CO COM | 17,793 | $3.224M | 1.7% | $79.95 | +75.4% | Stock | 254687106 |
| ABBV | ABBVIE INC COM | 29,566 | $3.168M | 1.6% | $49.50 | +59.5% | Stock | 00287Y109 |
| IWO | ISHARES RUSSELL 2000 GROWTH ETF | 10,627 | $3.047M | 1.6% | $161.92 | — | ETF | 464287648 |
| VTV | VANGUARD VALUE INDEX FUND | 24,836 | $2.954M | 1.5% | $82.32 | — | ETF | 922908744 |
| IWF | ISHARES RUSSELL 1000 GROWTH ETF | 11,609 | $2.799M | 1.4% | $89.60 | — | ETF | 464287614 |
| BF/B | BROWN FORMAN CORP CL B | 35,180 | $2.794M | 1.4% | $42.62 | +64.2% | Stock | 115637209 |
| IWS | ISHARES RUSSELL MID-CAP VALUE ETF | 27,701 | $2.686M | 1.4% | $79.06 | — | ETF | 464287473 |
| NVDA | NVIDIA CORPORATION COM | 4,813 | $2.513M | 1.3% | $4.77 | +180.0% | Stock | 67066G104 |
| CVX | CHEVRON CORP NEW COM | 27,574 | $2.329M | 1.2% | $66.90 | -2.8% | Stock | 166764100 |
| ABT | ABBOTT LABS COM | 21,230 | $2.324M | 1.2% | $38.06 | +160.8% | Stock | 002824100 |
| HD | HOME DEPOT INC COM | 8,731 | $2.319M | 1.2% | $120.96 | +100.5% | Stock | 437076102 |
| EFA | ISHARES MSCI EAFE ETF | 31,461 | $2.295M | 1.2% | $66.66 | — | ETF | 464287465 |
| NOBL | PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF | 27,807 | $2.221M | 1.1% | $54.71 | — | ETF | 74348A467 |
| INTC | INTEL CORP COM | 43,207 | $2.153M | 1.1% | $26.52 | +66.0% | Stock | 458140100 |
| EEM | ISHARES MSCI EMERGING MARKETS ETF | 39,162 | $2.023M | 1.0% | $43.41 | — | ETF | 464287234 |
| PFE | PFIZER INC COM | 54,723 | $2.014M | 1.0% | $20.62 | +38.9% | Stock | 717081103 |
| IVV | ISHARES CORE S&P 500 ETF | 5,261 | $1.975M | 1.0% | $260.21 | — | ETF | 464287200 |
| IWD | ISHARES RUSSELL 1000 VALUE ETF | 14,209 | $1.943M | 1.0% | $100.15 | — | ETF | 464287598 |
| VOE | VANGUARD MID-CAP VALUE INDEX FUND | 16,091 | $1.914M | 1.0% | $85.96 | — | ETF | 922908512 |
| IJK | ISHARES S&P MID-CAP 400 GROWTH ETF | 26,430 | $1.909M | 1.0% | $93.47 | — | ETF | 464287606 |
| TJX | TJX COS INC NEW COM | 26,368 | $1.801M | 0.9% | $34.36 | +64.4% | Stock | 872540109 |
| FHLC | FIDELITY MSCI HEALTH CARE INDEX ETF | 30,767 | $1.777M | 0.9% | $39.59 | — | ETF | 316092600 |
| XOM | EXXON MOBIL CORP COM | 43,036 | $1.774M | 0.9% | $53.12 | -42.8% | Stock | 30231G102 |
| COST | COSTCO WHSL CORP NEW COM | 4,061 | $1.53M | 0.8% | $152.98 | +127.1% | Stock | 22160K105 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 8,666 | $1.527M | 0.8% | $50.78 | +190.4% | Stock | 053015103 |
| MCD | MCDONALDS CORP COM | 7,003 | $1.503M | 0.8% | $91.98 | +110.1% | Stock | 580135101 |
| BF/A | BROWN FORMAN CORP CL A | 20,351 | $1.495M | 0.8% | $26.87 | +141.8% | Stock | 115637100 |
| FTEC | FIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETF | 13,795 | $1.442M | 0.7% | $52.11 | — | ETF | 316092808 |
| FSTA | FIDELITY MSCI CONSUMER STAPLES INDEX ETF | 34,302 | $1.395M | 0.7% | $33.04 | — | ETF | 316092303 |
| T | AT&T INC COM | 48,080 | $1.383M | 0.7% | $14.52 | +5.9% | Stock | 00206R102 |
| GOOG | ALPHABET INC CAP STK CL C | 785 | $1.375M | 0.7% | $48.16 | +73.9% | Stock | 02079K107 |
| KO | COCA COLA CO COM | 24,845 | $1.362M | 0.7% | $31.35 | +41.2% | Stock | 191216100 |
| MRK | MERCK & CO. INC COM | 16,417 | $1.343M | 0.7% | $48.66 | +33.3% | Stock | 58933Y105 |
| CAT | CATERPILLAR INC COM | 7,316 | $1.332M | 0.7% | $84.09 | +83.1% | Stock | 149123101 |
| RWR | SPDR DOW JONES REIT ETF | 14,970 | $1.298M | 0.7% | $88.90 | — | ETF | 78464A607 |
| — | WALGREENS BOOTS ALLIANCE INC COM | 31,880 | $1.271M | 0.7% | $65.16 | — | Stock | 931427108 |
| PZZA | PAPA JOHNS INTL INC COM | 14,901 | $1.264M | 0.7% | $60.70 | +16.7% | Stock | 698813102 |
| MMM | 3M CO COM | 7,154 | $1.251M | 0.6% | $104.21 | +12.8% | Stock | 88579Y101 |
| META | FACEBOOK INC CL A | 4,504 | $1.23M | 0.6% | $133.32 | +104.2% | Stock | 30303M102 |
| TGT | TARGET CORP COM | 6,960 | $1.229M | 0.6% | $55.49 | +161.1% | Stock | 87612E106 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 5,252 | $1.218M | 0.6% | $136.14 | +61.7% | Stock | 084670702 |
| V | VISA INC COM CL A | 5,255 | $1.149M | 0.6% | $157.70 | +25.1% | Stock | 92826C839 |
| WMT | WALMART INC COM | 7,707 | $1.111M | 0.6% | $27.26 | +65.9% | Stock | 931142103 |
| CMCSA | COMCAST CORP NEW CL A | 21,012 | $1.101M | 0.6% | $28.29 | +47.3% | Stock | 20030N101 |
| IBM | INTERNATIONAL BUSINESS MACHS COM | 8,610 | $1.084M | 0.6% | $110.01 | -15.1% | Stock | 459200101 |
| IEF | ISHARES 7-10 YEAR TREASURY BOND ETF | 8,967 | $1.076M | 0.6% | $106.71 | — | ETF | 464287440 |
| REGL | PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF | 17,119 | $1.076M | 0.6% | $52.00 | — | ETF | 74347B680 |
| NFLX | NETFLIX INC COM | 1,925 | $1.041M | 0.5% | $34.72 | +46.0% | Stock | 64110L106 |
| BMY | BRISTOL-MYERS SQUIBB CO COM | 16,538 | $1.026M | 0.5% | $39.37 | +27.1% | Stock | 110122108 |
| SLYV | SPDR S&P 600 SMALL CAP VALUE ETF | 15,128 | $1.001M | 0.5% | $85.83 | — | ETF | 78464A300 |
| PNC | PNC FINL SVCS GROUP INC COM | 6,647 | $990K | 0.5% | $57.53 | +85.1% | Stock | 693475105 |
| IWR | ISHARES RUSSELL MID-CAP ETF | 14,386 | $986K | 0.5% | $82.56 | — | ETF | 464287499 |
| CRM | SALESFORCE COM INC COM | 4,362 | $971K | 0.5% | $119.81 | +100.5% | Stock | 79466L302 |
| NEE | NEXTERA ENERGY INC COM | 12,300 | $949K | 0.5% | $55.31 | +18.7% | Stock | 65339F101 |
| DUK | DUKE ENERGY CORP NEW COM NEW | 10,320 | $945K | 0.5% | $54.85 | +38.0% | Stock | 26441C204 |
| TIP | ISHARES TIPS BOND ETF | 7,395 | $944K | 0.5% | $112.09 | — | ETF | 464287176 |
| GOOGL | ALPHABET INC CAP STK CL A | 515 | $903K | 0.5% | $48.44 | +72.4% | Stock | 02079K305 |
| VZ | VERIZON COMMUNICATIONS INC COM | 15,309 | $899K | 0.5% | $30.50 | +44.2% | Stock | 92343V104 |
| QCOM | QUALCOMM INC COM | 5,903 | $899K | 0.5% | $49.54 | +151.7% | Stock | 747525103 |
| BAC | BK OF AMERICA CORP COM | 28,094 | $852K | 0.4% | $19.57 | +20.9% | Stock | 060505104 |
| CSCO | CISCO SYS INC COM | 18,889 | $845K | 0.4% | $27.74 | +27.1% | Stock | 17275R102 |
| RTX | RAYTHEON TECHNOLOGIES CORP COM | 11,730 | $839K | 0.4% | $59.49 | -1.8% | Stock | 75513E101 |
| SLYG | SPDR S&P 600 SMALL CAP GROWTH ETF | 10,864 | $830K | 0.4% | $92.38 | — | ETF | 78464A201 |
| ITW | ILLINOIS TOOL WKS INC COM | 3,938 | $803K | 0.4% | $73.87 | +145.0% | Stock | 452308109 |
| UNP | UNION PAC CORP COM | 3,744 | $780K | 0.4% | $82.29 | +116.4% | Stock | 907818108 |
| BP | BP PLC SPONSORED ADR | 37,877 | $777K | 0.4% | $37.12 | — | ADR | 055622104 |
| SBUX | STARBUCKS CORP COM | 7,090 | $759K | 0.4% | $38.28 | +122.4% | Stock | 855244109 |
| PM | PHILIP MORRIS INTL INC COM | 9,147 | $757K | 0.4% | $56.62 | +6.6% | Stock | 718172109 |
| ORCL | ORACLE CORP COM | 11,499 | $744K | 0.4% | $39.76 | +39.6% | Stock | 68389X105 |
| HASI | HANNON ARMSTRONG SUST INFR CAP COM | 11,654 | $739K | 0.4% | $17.81 | +123.3% | REIT | 41068X100 |
| — | GENERAL ELECTRIC CO COM | 67,961 | $734K | 0.4% | $18.89 | — | Stock | 369604103 |
| STZ | CONSTELLATION BRANDS INC CL A | 3,306 | $724K | 0.4% | $119.27 | +51.6% | Stock | 21036P108 |
| UNH | UNITEDHEALTH GROUP INC COM | 1,983 | $695K | 0.4% | $250.27 | +23.1% | Stock | 91324P102 |
| MA | MASTERCARD INCORPORATED CL A | 1,940 | $692K | 0.4% | $154.55 | +109.2% | Stock | 57636Q104 |
| VEU | VANGUARD FTSE ALL-WORLD EX US INDEX FUND | 11,802 | $689K | 0.4% | $50.93 | — | ETF | 922042775 |
| DG | DOLLAR GEN CORP NEW COM | 3,250 | $683K | 0.4% | $135.69 | +46.0% | Stock | 256677105 |
| — | BLACKROCK INC COM | 928 | $670K | 0.3% | $476.60 | — | Stock | 09247X101 |
| MTUM | ISHARES MSCI USA MOMENTUM FACTOR ETF | 4,065 | $656K | 0.3% | $115.53 | — | ETF | 46432F396 |
| — | VIACOMCBS INC CL B | 17,492 | $652K | 0.3% | $27.76 | — | Stock | 92556H206 |
| — | CREDIT SUISSE FI LARGE CAP GROWTH ENHANCED ETN | 1,179 | $645K | 0.3% | $357.08 | — | ETF | 22542D423 |
| SO | SOUTHERN CO COM | 10,370 | $637K | 0.3% | $32.36 | +53.0% | Stock | 842587107 |
| AMAT | APPLIED MATLS INC COM | 7,148 | $617K | 0.3% | $35.61 | +98.5% | Stock | 038222105 |
| MTCH | MATCH GROUP INC NEW COM | 4,047 | $612K | 0.3% | $103.47 | +24.9% | Stock | 57667L107 |
| FCOM | FIDELITY MSCI COMMUNICATION SERVICES INDEX ETF | 13,287 | $605K | 0.3% | $40.50 | — | ETF | 316092873 |
| WAT | WATERS CORP COM | 2,349 | $581K | 0.3% | $99.58 | +127.6% | Stock | 941848103 |
| EW | EDWARDS LIFESCIENCES CORP COM | 6,363 | $580K | 0.3% | $60.72 | +36.6% | Stock | 28176E108 |
| JCI | JOHNSON CTLS INTL PLC SHS | 12,445 | $580K | 0.3% | $34.14 | +17.7% | Stock | G51502105 |
| DOV | DOVER CORP COM | 4,430 | $559K | 0.3% | $45.15 | +146.1% | Stock | 260003108 |
| BABA | ALIBABA GROUP HLDG LTD SPONSORED ADS | 2,333 | $543K | 0.3% | $232.75 | — | ADR | 01609W102 |
| CHDN | CHURCHILL DOWNS INC COM | 2,679 | $522K | 0.3% | $54.00 | +65.1% | Stock | 171484108 |
| IDXX | IDEXX LABS INC COM | 1,030 | $515K | 0.3% | $137.84 | +224.6% | Stock | 45168D104 |
| IWB | ISHARES RUSSELL 1000 ETF | 2,422 | $513K | 0.3% | $211.81 | — | ETF | 464287622 |
| AXP | AMERICAN EXPRESS CO COM | 4,227 | $511K | 0.3% | $76.34 | +36.0% | Stock | 025816109 |
| VCSH | VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND | 6,042 | $503K | 0.3% | $79.23 | — | ETF | 92206C409 |
| SPY | SPDR S&P 500 ETF | 1,343 | $502K | 0.3% | $246.53 | — | ETF | 78462F103 |
| FRME | FIRST MERCHANTS CORP COM | 13,045 | $488K | 0.3% | $32.93 | -21.2% | Stock | 320817109 |
| CVS | CVS HEALTH CORP COM | 7,109 | $486K | 0.3% | $50.84 | +8.6% | Stock | 126650100 |
| BA | BOEING CO COM | 2,252 | $482K | 0.2% | $198.71 | -3.3% | Stock | 097023105 |
| GLD | SPDR GOLD SHARES | 2,655 | $474K | 0.2% | $121.51 | — | ETF | 78463V107 |
| USB | US BANCORP DEL COM NEW | 10,094 | $470K | 0.2% | $27.86 | +21.5% | Stock | 902973304 |
| TMO | THERMO FISHER SCIENTIFIC INC COM | 932 | $434K | 0.2% | $324.19 | +42.7% | Stock | 883556102 |
| IWM | ISHARES RUSSELL 2000 ETF | 2,212 | $434K | 0.2% | $196.20 | — | ETF | 464287655 |
| LLY | LILLY ELI & CO COM | 2,570 | $434K | 0.2% | $73.70 | +91.8% | Stock | 532457108 |
| GILD | GILEAD SCIENCES INC COM | 7,359 | $429K | 0.2% | $59.01 | -16.4% | Stock | 375558103 |
| SHW | SHERWIN WILLIAMS CO COM | 560 | $412K | 0.2% | $136.26 | +66.4% | Stock | 824348106 |
| QQQ | INVESCO QQQ TRUST | 1,285 | $403K | 0.2% | $171.09 | — | ETF | 46090E103 |
| EMR | EMERSON ELEC CO COM | 4,880 | $392K | 0.2% | $52.24 | +27.9% | Stock | 291011104 |
| SYBT | STOCK YDS BANCORP INC COM | 9,659 | $391K | 0.2% | $34.74 | +13.9% | Stock | 861025104 |
| APD | AIR PRODS & CHEMS INC COM | 1,422 | $388K | 0.2% | $61.55 | +302.3% | Stock | 009158106 |
| HON | HONEYWELL INTL INC COM | 1,801 | $383K | 0.2% | $118.51 | +38.2% | Stock | 438516106 |
| — | UNILEVER PLC SPON ADR NEW | 6,084 | $367K | 0.2% | $60.32 | — | ADR | 904767704 |
| F | FORD MTR CO DEL COM | 41,385 | $364K | 0.2% | $5.71 | +11.3% | Stock | 345370860 |
| DHR | DANAHER CORPORATION COM | 1,610 | $358K | 0.2% | $141.62 | +38.4% | Stock | 235851102 |
| IYW | ISHARES U.S. TECHNOLOGY ETF | 4,202 | $358K | 0.2% | $106.97 | — | ETF | 464287721 |
| TSLA | TESLA INC COM | 507 | $358K | 0.2% | $118.07 | +44.5% | Stock | 88160R101 |
| IVE | ISHARES S&P 500 VALUE ETF | 2,800 | $358K | 0.2% | $115.15 | — | ETF | 464287408 |
| — | IAC INTERACTIVECORP NEW COM | 1,875 | $355K | 0.2% | $120.00 | — | Stock | 44891N109 |
| CMI | CUMMINS INC COM | 1,500 | $341K | 0.2% | $127.05 | +56.0% | Stock | 231021106 |
| DOC | HEALTHPEAK PROPERTIES INC COM | 11,225 | $339K | 0.2% | $25.21 | -11.8% | REIT | 42250P103 |
| MO | ALTRIA GROUP INC COM | 8,202 | $336K | 0.2% | $31.47 | -15.2% | Stock | 02209S103 |
| UPS | UNITED PARCEL SERVICE INC CL B | 1,997 | $336K | 0.2% | $80.77 | +69.5% | Stock | 911312106 |
| OMC | OMNICOM GROUP INC COM | 5,320 | $332K | 0.2% | $48.68 | -2.3% | Stock | 681919106 |
| PPG | PPG INDS INC COM | 2,300 | $332K | 0.2% | $86.36 | +45.9% | Stock | 693506107 |
| — | ROYAL DUTCH SHELL PLC SPONS ADR A | 9,338 | $328K | 0.2% | $40.80 | — | ADR | 780259206 |
| USMV | ISHARES MSCI USA MIN VOL FACTOR ETF | 4,413 | $300K | 0.2% | $61.47 | — | ETF | 46429B697 |
| MOO | VANECK VECTORS AGRIBUSINESS ETF | 3,700 | $288K | 0.1% | $64.95 | — | ETF | 92189F700 |
| SYY | SYSCO CORP COM | 3,868 | $287K | 0.1% | $67.64 | -11.3% | Stock | 871829107 |
| KR | KROGER CO COM | 8,953 | $284K | 0.1% | $23.70 | +22.6% | Stock | 501044101 |
| PSA | PUBLIC STORAGE COM | 1,150 | $266K | 0.1% | $151.61 | +21.1% | REIT | 74460D109 |
| VCLT | VANGUARD LONG-TERM CORPORATE BOND ETF | 2,383 | $265K | 0.1% | $94.20 | — | ETF | 92206C813 |
| RPM | RPM INTL INC COM | 2,900 | $263K | 0.1% | $88.17 | 0.0% | Stock | 749685103 |
| IJT | ISHARES S&P SMALL-CAP 600 GROWTH ETF | 2,290 | $261K | 0.1% | $141.86 | — | ETF | 464287887 |
| SNY | SANOFI SPONSORED ADR | 5,221 | $254K | 0.1% | $50.87 | — | ADR | 80105N105 |
| AAXJ | ISHARES MSCI ALL COUNTRY ASIA EX JAPAN INDEX FUND | 2,790 | $250K | 0.1% | $77.06 | — | ETF | 464288182 |
| — | UBS AG FI ENHANCED GLOBAL HIGH YIELD ETN | 1,277 | $234K | 0.1% | $183.24 | — | ETF | 90274D218 |
| NSC | NORFOLK SOUTHN CORP COM | 976 | $232K | 0.1% | $180.19 | +13.6% | Stock | 655844108 |
| ADBE | ADOBE SYSTEMS INCORPORATED COM | 460 | $230K | 0.1% | $370.53 | +30.4% | Stock | 00724F101 |
| CINF | CINCINNATI FINL CORP COM | 2,584 | $226K | 0.1% | $67.52 | +3.8% | Stock | 172062101 |
| IJJ | ISHARES S&P MID-CAP 400 VALUE ETF | 2,590 | $224K | 0.1% | $86.49 | — | ETF | 464287705 |
| FXZ | FIRST TRUST MATERIALS ALPHADEX FUND | 4,529 | $218K | 0.1% | $48.13 | — | ETF | 33734X168 |
| GGG | GRACO INC COM | 3,000 | $217K | 0.1% | $62.71 | 0.0% | Stock | 384109104 |
| — | GLAXOSMITHKLINE PLC SPONSORED ADR | 5,852 | $215K | 0.1% | $40.00 | — | ADR | 37733W105 |
| CSX | CSX CORP COM | 2,294 | $208K | 0.1% | $26.81 | 0.0% | Stock | 126408103 |
| BR | BROADRIDGE FINL SOLUTIONS INC COM | 1,350 | $207K | 0.1% | $133.05 | 0.0% | Stock | 11133T103 |
| MDT | MEDTRONIC PLC SHS | 1,756 | $206K | 0.1% | $81.79 | +16.2% | Stock | G5960L103 |
| CL | COLGATE PALMOLIVE CO COM | 2,371 | $203K | 0.1% | $73.42 | 0.0% | Stock | 194162103 |
| KMI | KINDER MORGAN INC DEL COM | 11,763 | $161K | 0.1% | $9.94 | 0.0% | Stock | 49456B101 |
| — | CARROLS RESTAURANT GROUP INC COM | 10,000 | $63,000 | 0.0% | $1.80 | — | Stock | 14574X104 |
| — | CONFORMIS INC COM | 15,814 | $10,000 | 0.0% | $0.63 | — | Stock | 20717E101 |