Location: Canandaigua, NY
CIK: 0001471384 · Show all filings
Period: Q4 2024 (← Previous) (Next →)
Filing Date: Jan 6, 2025
Total Value: $128M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| LLY | Lilly Eli & Co | 21,722 | $16.77M | 13.1% | $772.00 | $890.31 | -13.9% | Com | 532457108 |
| SPY | SPDR S&P 500 ETF Trust | 16,829 | $9.863M | 7.7% | $586.08 | $556.10 | +5.4% | Com | 78462F103 |
| IUSV | iShares Core S&P US Value ETF | 55,651 | $5.153M | 4.0% | $92.59 | $92.01 | +0.6% | Com | 464287663 |
| MSFT | Microsoft Corporation | 10,135 | $4.272M | 3.3% | $421.50 | $422.98 | -1.1% | Com | 594918104 |
| MDYV | Spdr S P 400 Mid Cap Value ETF | 50,628 | $4.06M | 3.2% | $80.20 | $76.39 | +5.0% | Com | 78464A839 |
| FNDF | Schwab Fundamental Intl Equity ETF | 115,524 | $3.837M | 3.0% | $33.21 | $35.99 | -7.7% | Com | 808524755 |
| AAPL | Apple Inc | 15,246 | $3.818M | 3.0% | $250.42 | $224.78 | +10.9% | Com | 037833100 |
| SPYG | SPDR S&P 500 Growth ETF | 42,116 | $3.702M | 2.9% | $87.90 | $80.09 | +9.8% | Com | 78464A409 |
| AMZN | Amazon Com Inc | 15,852 | $3.478M | 2.7% | $219.39 | $185.28 | +18.4% | Com | 023135106 |
| SLYV | SPDR S&P 600 Small Cap Value ETF | 36,066 | $3.147M | 2.5% | $87.25 | $83.70 | +4.2% | Com | 78464A300 |
| EFA | iShares MSCI EAFE Index Fund | 33,103 | $2.503M | 2.0% | $75.61 | $80.29 | -5.8% | Com | 464287465 |
| IXUS | iShares Core MSCI Total Instl Stk ETF | 33,699 | $2.229M | 1.7% | $66.14 | $69.37 | -4.7% | Com | 46432F834 |
| GOOGL | Alphabet Inc Class A | 11,571 | $2.19M | 1.7% | $189.30 | $168.39 | +12.0% | Com | 02079K305 |
| PFF | iShares Preferred & Income Secs ETF | 66,683 | $2.097M | 1.6% | $31.44 | $32.23 | -2.5% | Com | 464288687 |
| GOOG | Alphabet Inc Class C | 10,579 | $2.015M | 1.6% | $190.44 | $171.54 | +10.6% | Com | 02079K107 |
| NVDA | Nvidia Corp. | 14,200 | $1.907M | 1.5% | $134.29 | $121.06 | +10.9% | Com | 67066G104 |
| GOVT | iShares U.S. Treasury Bond ETF | 82,358 | $1.893M | 1.5% | $22.98 | $22.91 | +0.3% | Com | 46429B267 |
| VB | Vanguard Small Cap ETF | 7,425 | $1.784M | 1.4% | $240.28 | $227.22 | +5.7% | Com | 922908751 |
| VWO | Vanguard FTSE Emerging Mkt MFC | 37,791 | $1.664M | 1.3% | $44.04 | $44.52 | -1.1% | Com | 922042858 |
| JPM | JP Morgan Chase & Co | 5,140 | $1.232M | 1.0% | $239.71 * | $207.18 | +13.3% | Com | 46625H100 |
| PEP | Pepsico Inc | 7,776 | $1.182M | 0.9% | $152.06 * | $162.90 | -10.2% | Com | 713448108 |
| CSCO | Cisco Systems | 19,916 | $1.179M | 0.9% | $59.20 * | $47.20 | +21.6% | Com | 17275R102 |
| DEM | WisdomTree Emerging Markets ETF | 28,367 | $1.149M | 0.9% | $40.49 | $43.32 | -6.5% | Com | 97717W315 |
| V | Visa | 3,625 | $1.146M | 0.9% | $316.04 | $277.17 | +13.2% | Com | 92826C839 |
| BNL | Broadstone Net Lease Inc | 72,088 | $1.143M | 0.9% | $15.86 | $15.86 | — | Com | 11135E203 |
| BAC | Bank Amer Corp | 24,915 | $1.095M | 0.9% | $43.95 * | $38.77 | +10.8% | Com | 060505104 |
| DFAX | Dimensional World Ex US Core Equity 2 ETF | 42,769 | $1.063M | 0.8% | $24.86 | $25.89 | -4.0% | Com | 25434V880 |
| CRM | Salesforce.Com | 3,140 | $1.05M | 0.8% | $334.33 | $253.82 | +30.9% | Com | 79466L302 |
| NEE | NextEra Energy Inc | 14,388 | $1.031M | 0.8% | $71.69 * | $74.86 | -7.1% | Com | 65339F101 |
| BRK/B | Berkshire Hathaway Inc Cl B | 2,146 | $973K | 0.8% | $453.28 | $451.14 | +0.5% | Com | 084670702 |
| DLR | Digital Rlty Tr Inc | 5,474 | $971K | 0.8% | $177.33 * | $146.88 | +17.1% | Com | 253868103 |
| SCHW | Schwab Charles Corp | 13,091 | $969K | 0.8% | $74.01 | $64.56 | +13.3% | Com | 808513105 |
| PYPL | Paypal Hldgs Inc | 11,200 | $956K | 0.7% | $85.35 | $66.73 | +27.6% | Com | 70450Y103 |
| HD | Home Depot Inc | 2,436 | $948K | 0.7% | $388.99 * | $357.49 | +6.2% | Com | 437076102 |
| IEMG | iShares Core MSCI Emerging Markets ETF | 17,838 | $932K | 0.7% | $52.22 | $54.85 | -4.8% | Com | 46434G103 |
| AMT | American Tower Com REIT | 5,063 | $929K | 0.7% | $183.41 * | $209.07 | -15.2% | Com | 03027X100 |
| TFC | Truist Finl Corp | 19,951 | $865K | 0.7% | $43.38 * | $39.58 | +4.4% | Com | 89832Q109 |
| APD | Air Products & Chemicals Inc | 2,965 | $860K | 0.7% | $290.04 * | $263.17 | +6.7% | Com | 009158106 |
| CMCSA | Comcast Corp New Cl A | 22,724 | $853K | 0.7% | $37.53 * | $37.99 | -4.8% | Com | 20030N101 |
| LMT | Lockheed Martin Corp Com | 1,752 | $851K | 0.7% | $485.94 * | $516.36 | -8.6% | Com | 539830109 |
| STIP | Ishares Tr/0-5 Yr Tips Bd ETF | 8,019 | $807K | 0.6% | $100.60 | $100.16 | +0.4% | Com | 46429B747 |
| PG | Procter & Gamble Co | 4,688 | $786K | 0.6% | $167.65 * | $164.34 | -0.6% | Com | 742718109 |
| VXF | Vanguard Extended Mkt Fd | 3,934 | $747K | 0.6% | $189.98 | $192.77 | -1.4% | Com | 922908652 |
| MRK | Merck & Co Inc New | 7,388 | $735K | 0.6% | $99.48 * | $105.61 | -9.2% | Com | 58933Y105 |
| QQQ | Invesco QQQ Tr Series 1 | 1,430 | $731K | 0.6% | $511.23 | $477.42 | +7.1% | Com | 46090E103 |
| TJX | TJX Companies Inc | 5,994 | $724K | 0.6% | $120.81 | $113.72 | +4.9% | Com | 872540109 |
| CMI | Cummins Engine Co Inc | 2,018 | $703K | 0.5% | $348.60 | $287.98 | +18.7% | Com | 231021106 |
| XOM | Exxon-Mobil Corp | 6,444 | $693K | 0.5% | $107.57 * | $110.57 | -6.2% | Com | 30231G102 |
| SLB | Schlumberger Ltd | 17,950 | $688K | 0.5% | $38.34 * | $42.49 | -12.5% | Com | 806857108 |
| VGK | Vanguard MSCI Europe ETF | 10,123 | $643K | 0.5% | $63.47 | $68.75 | -7.7% | Com | 922042874 |
| TMUS | T-Mobile US | 2,718 | $600K | 0.5% | $220.73 | $223.42 | -2.7% | Com | 872590104 |
| FNDX | Schwab Fundamental US Large ETF | 25,140 | $595K | 0.5% | $23.68 | $24.01 | -1.4% | Com | 808524771 |
| SPTS | SPDR Short-Term Treasury ETF | 20,467 | $594K | 0.5% | $29.01 | $29.07 | -0.2% | Com | 78468R101 |
| IWM | iShares Tr Russell 2000 Index | 2,611 | $577K | 0.5% | $220.96 | $213.99 | +3.3% | Com | 464287655 |
| VNQ | Vanguard REIT ETF | 6,437 | $573K | 0.4% | $89.08 | $92.08 | -3.3% | Com | 922908553 |
| IJH | iShares TR Core S&P Mid-Cap ETF | 9,140 | $570K | 0.4% | $62.31 | $60.30 | +3.3% | Com | 464287507 |
| DMBS | Doubleline ETF Trust - Mortgage ETF | 11,334 | $545K | 0.4% | $48.10 | $48.86 | -1.6% | Com | 25861R402 |
| VO | Vanguard Mid-Cap Etf | 2,017 | $533K | 0.4% | $264.13 * | $63.01 | +4.8% | Com | 922908629 |
| EEM | iShares MSCI Emerging Markets | 12,644 | $529K | 0.4% | $41.82 | $43.30 | -3.4% | Com | 464287234 |
| MCD | McDonalds Corp | 1,811 | $525K | 0.4% | $289.89 * | $269.29 | +5.2% | Com | 580135101 |
| RTX | RTX Corp | 4,318 | $500K | 0.4% | $115.72 | $111.08 | +2.3% | Com | 75513E101 |
| ITOT | iShares Core S&P Total US Stock Mkt ETF | 3,856 | $496K | 0.4% | $128.62 | $129.48 | -0.7% | Com | 464287150 |
| DIA | SPDR Dow Jones Indl Average ETF Trust | 1,164 | $495K | 0.4% | $425.50 | $406.27 | +4.7% | Com | 78467X109 |
| CVX | Chevron Corporation | 3,415 | $495K | 0.4% | $144.84 * | $140.77 | -1.7% | Com | 166764100 |
| MKL | Markel Corp | 283 | $489K | 0.4% | $1726.23 | $1659.34 | +4.0% | Com | 570535104 |
| IVV | iShares Core S P 500 ETF | 818 | $482K | 0.4% | $588.68 | $556.01 | +5.9% | Com | 464287200 |
| IWR | iShares Russell MidCap Index Fund | 5,200 | $460K | 0.4% | $88.40 | $84.25 | +4.9% | Com | 464287499 |
| NOV | NOV Inc | 30,340 | $443K | 0.3% | $14.60 | $17.75 | -17.8% | Com | 62955J103 |
| UNH | Unitedhealth Group Inc | 875 | $443K | 0.3% | $505.86 * | $548.94 | -10.1% | Com | 91324P102 |
| TMO | Thermo Fisher Scientific, Inc. | 813 | $423K | 0.3% | $520.23 | $589.13 | -12.0% | Com | 883556102 |
| MCO | Moody's Corp | 877 | $415K | 0.3% | $473.37 | $473.16 | -0.7% | Com | 615369105 |
| DIS | Disney Walt Co | 3,726 | $415K | 0.3% | $111.35 | $94.66 | +16.3% | Com | 254687106 |
| TLT | iShares 20 Year Treasury Bond ETF | 4,676 | $408K | 0.3% | $87.33 | $96.43 | -9.4% | Com | 464287432 |
| HPE | Hewlett Packard Enterprise Co | 18,812 | $402K | 0.3% | $21.35 * | $18.38 | +13.1% | Com | 42824C109 |
| META | Meta Platforms Inc | 683 | $400K | 0.3% | $585.51 | $512.12 | +14.0% | Com | 30303M102 |
| TRV | Travelers Cos Inc. | 1,638 | $395K | 0.3% | $240.89 | $215.32 | +10.1% | Com | 89417E109 |
| KO | Coca Cola Co | 6,244 | $389K | 0.3% | $62.26 * | $65.00 | -7.0% | Com | 191216100 |
| GS | Goldman Sachs Group Inc. | 672 | $385K | 0.3% | $572.62 * | $475.08 | +18.1% | Com | 38141G104 |
| WMT | Walmart Inc | 4,213 | $381K | 0.3% | $90.35 | $76.40 | +17.1% | Com | 931142103 |
| ABT | Abbott Laboratories | 3,300 | $373K | 0.3% | $113.11 | $107.18 | +3.6% | Com | 002824100 |
| BN | Brookfield Corp | 6,412 | $368K | 0.3% | $57.45 * | $37.41 | +1.8% | Com | 11271J107 |
| CNI | Canadian Natl Ry Co | 3,570 | $362K | 0.3% | $101.51 | $110.80 | -10.1% | Com | 136375102 |
| AXP | American Express Co | 1,216 | $361K | 0.3% | $296.79 | $283.58 | +3.3% | Com | 025816109 |
| TGT | Target Corp. | 2,630 | $356K | 0.3% | $135.18 * | $141.02 | -8.2% | Com | 87612E106 |
| WFC | Wells Fargo & Company | 5,058 | $355K | 0.3% | $70.24 * | $66.67 | +3.1% | Com | 949746101 |
| AMGN | Amgen Inc. | 1,331 | $347K | 0.3% | $260.64 * | $312.54 | -19.2% | Com | 031162100 |
| BA | Boeing Co | 1,956 | $346K | 0.3% | $177.00 | $171.47 | +3.2% | Com | 097023105 |
| ORCL | Oracle Corporation | 2,074 | $346K | 0.3% | $166.64 | $143.05 | +15.3% | Com | 68389X105 |
| VBR | Vanguard Small Cap Value | 1,701 | $337K | 0.3% | $198.18 | $192.23 | +3.1% | Com | 922908611 |
| JNJ | Johnson & Johnson | 2,250 | $325K | 0.3% | $144.62 * | $152.30 | -7.9% | Com | 478160104 |
| CPRT | Copart Inc | 5,658 | $325K | 0.3% | $57.39 | $56.95 | +0.8% | Com | 217204106 |
| GLD | Spdr Gold Trust | 1,323 | $320K | 0.2% | $242.13 | $229.00 | +5.7% | Com | 78463V107 |
| MTUM | iShares Tr MSCI USA Momentum Factor | 1,512 | $313K | 0.2% | $206.92 | $209.51 | -1.2% | Com | 46432F396 |
| IEFA | iShares Tr Core MSCI | 4,230 | $297K | 0.2% | $70.28 | $74.86 | -6.1% | Com | 46432F842 |
| JKHY | Henry Jack & Assoc Inc | 1,693 | $297K | 0.2% | $175.30 | $175.97 | -1.7% | Com | 426281101 |
| OVV | Ovintiv Inc | 7,186 | $291K | 0.2% | $40.50 | $43.23 | -6.3% | Com | 69047Q102 |
| STZ | Constellation Brands Inc Cl A | 1,313 | $290K | 0.2% | $221.00 * | $240.22 | -10.3% | Com | 21036P108 |
| ABBV | Abbvie Inc | 1,624 | $289K | 0.2% | $177.70 * | $178.69 | -3.9% | Com | 00287Y109 |
| PFE | Pfizer Inc. | 10,542 | $280K | 0.2% | $26.53 * | $26.68 | -7.3% | Com | 717081103 |
| AZN | Astrazeneca Plc Adr | 4,176 | $274K | 0.2% | $65.52 | $77.91 | — | Com | 046353108 |
| DEO | Diageo Plc New Adr | 2,113 | $269K | 0.2% | $127.13 | $127.22 | -0.1% | Com | 25243Q205 |
| MA | Mastercard Inc Cl A | 508 | $267K | 0.2% | $526.57 | $461.72 | +13.4% | Com | 57636Q104 |
| RSG | Republic Services Inc | 1,226 | $247K | 0.2% | $201.18 | $204.32 | -2.8% | Com | 760759100 |
| COST | Costco Whsl Corp New | 266 | $244K | 0.2% | $916.27 | $922.64 | -1.2% | Com | 22160K105 |
| SNA | Snap-On Inc. | 679 | $231K | 0.2% | $339.48 * | $265.72 | +24.4% | Com | 833034101 |
| ACN | Accenture PLC | 627 | $221K | 0.2% | $351.79 | $325.56 | +6.5% | Com | G1151C101 |
| DUK | Duke Energy Corp New | 2,044 | $220K | 0.2% | $107.74 * | $105.91 | -1.8% | Com | 26441C204 |
| ICE | Intercontinental Exchange Inc | 1,450 | $216K | 0.2% | $149.01 | $151.68 | -2.9% | Com | 45866F104 |
| NSC | Norfolk Southern Corp | 911 | $214K | 0.2% | $234.70 * | $233.00 | -1.4% | Com | 655844108 |
| MCHP | Microchip Technology Inc. | 3,602 | $207K | 0.2% | $57.35 * | $79.21 | -29.8% | Com | 595017104 |