Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVW	iShares S&P 500 Growth Index F	235,039	$28.63M	5.8%	$121.79 *	$21.70	+40.3%	INX	464287309
IVE	iShares S&P 500 Value Index Fd	202,932	$20.57M	4.2%	$101.38	$79.36	+27.8%	INX	464287408
IJK	iShares S&P 400 Midcap Growth	97,465	$17.76M	3.6%	$182.20 *	$33.18	+37.3%	INX	464287606
IJJ	iShares S&P 400 Midcap Value	84,850	$12.32M	2.5%	$145.21 *	$52.02	+39.6%	INX	464287705
—	J.P. Morgan Chase	124,551	$10.75M	2.2%	$86.29	$54.53	—	COM	46625h100
MSFT	Microsoft Corp.	169,373	$10.53M	2.1%	$62.14 *	$28.90	+93.4%	COM	594918104
LQD	iShares iBoxx InvesTop Inv Grd	83,377	$9.77M	2.0%	$117.18	$115.55	+1.4%	INX	464287242
—	Verizon Communctns	180,067	$9.612M	1.9%	$53.38	$50.76	—	COM	92343v104
IJS	S&P Smallcap 600 Value Index F	68,050	$9.528M	1.9%	$140.01 *	$48.22	+45.2%	INX	464287879
IJT	S&P Smallcap 600 Growth Index	61,580	$9.237M	1.9%	$150.00 *	$51.10	+46.8%	INX	464287887
IGIB	iShares Barclays Intermed Cred	84,135	$9.103M	1.8%	$108.20 *	$54.24	-0.3%	INX	464288638
—	StreetTracks SPDR Dividend	102,020	$8.729M	1.8%	$85.56	$72.51	—	INX	78464a763
AAPL	Apple Computer Inc.	75,089	$8.697M	1.8%	$115.82 *	$18.42	+44.9%	COM	037833100
JNJ	Johnson & Johnson	74,805	$8.618M	1.7%	$115.21 *	$63.87	+40.6%	COM	478160104
BA	Boeing Co.	52,737	$8.21M	1.7%	$155.68 *	$102.24	+41.2%	COM	097023105
—	AbbVie Inc.	129,204	$8.091M	1.6%	$62.62	$57.42	—	COM	00287y109
PFE	Pfizer, Inc.	245,675	$7.98M	1.6%	$32.48 *	$17.76	+17.0%	COM	717081103
BMY	Bristol-Myers Squibb	133,944	$7.828M	1.6%	$58.44 *	$42.71	-1.0%	COM	110122108
—	Dow Chemical Co.	136,401	$7.805M	1.6%	$57.22	$50.81	—	COM	260543103
IVV	S&P 500 Index Trust	34,428	$7.746M	1.6%	$224.99	$200.80	+12.0%	INX	464287200
KHC	Kraft Heinz Co.	86,880	$7.586M	1.5%	$87.32 *	$48.72	+18.9%	COM	500754106
—	ExxonMobil	83,627	$7.548M	1.5%	$90.26	$87.41	—	COM	30231g102
MS	Morgan Stanley	170,274	$7.194M	1.5%	$42.25 *	$23.32	+39.8%	COM	617446448
—	Cisco Systems	237,602	$7.18M	1.4%	$30.22	$27.22	—	COM	17275r102
—	General Electric Co.	226,781	$7.166M	1.4%	$31.60	$27.07	—	COM	369604103
MAR	Marriott Intl Inc.	86,436	$7.147M	1.4%	$82.69 *	$60.26	+26.8%	COM	571903202
—	Blackrock Inc.	18,735	$7.129M	1.4%	$380.52	$280.40	—	COM	09247X101
—	Altria Group, Inc.	104,495	$7.066M	1.4%	$67.62	$39.15	—	COM	02209s103
CVX	Chevron Corporation	58,766	$6.917M	1.4%	$117.70 *	$60.42	+32.7%	COM	166764100
APD	Air Products & Chem	47,260	$6.797M	1.4%	$143.82 *	$97.81	+18.0%	COM	009158106
HON	Honeywell Int'l Inc.	54,019	$6.258M	1.3%	$115.85 *	$72.54	+19.8%	COM	438516106
IWF	iShares Russell 1000 Growth In	56,378	$5.914M	1.2%	$104.90 *	$18.39	+42.6%	INX	464287614
AMGN	Amgen, Inc.	39,020	$5.705M	1.2%	$146.21 *	$110.19	+1.2%	COM	031162100
KMB	Kimberly-Clark Corp.	48,448	$5.529M	1.1%	$114.12 *	$78.84	+6.1%	COM	494368103
—	Guggenheim BulletShares 2020 C	247,941	$5.256M	1.1%	$21.20	$21.29	—	INX	18383m514
—	Johnson Controls Int'l plc	125,633	$5.175M	1.0%	$41.19	$46.53	—	COM	g51502105
—	First Trust Tactical High Yiel	104,853	$5.057M	1.0%	$48.23	$48.17	—	INX	33738d408
IWD	iShares Russell 1000 Value Ind	43,653	$4.89M	1.0%	$112.02	$84.16	+33.1%	INX	464287598
—	Guggenheim BulletShares 2017 H	185,041	$4.778M	1.0%	$25.82	$25.41	—	INX	18383m399
HD	Home Depot Inc.	35,232	$4.724M	1.0%	$134.08 *	$100.67	+7.2%	COM	437076102
IWS	iShares Russell MidCap Value	55,869	$4.494M	0.9%	$80.44	$59.65	+34.8%	INX	464287473
—	HanesBrands Inc.	201,650	$4.35M	0.9%	$21.57	$21.57	—	COM	410345102
SLB	Schlumberger Ltd.	51,109	$4.291M	0.9%	$83.96 *	$63.71	+1.7%	COM	806857108
IWO	iShares Russell 2000 Growth	27,250	$4.195M	0.8%	$153.94	$109.23	+40.9%	INX	464287648
—	Guggenheim BulletShares 2021 C	188,588	$3.958M	0.8%	$20.99	$20.94	—	INX	18383m266
—	Guggenheim BulletShares 2018 C	186,153	$3.943M	0.8%	$21.18	$21.17	—	INX	18383m530
—	Guggenheim BulletShares 2022 C	187,048	$3.913M	0.8%	$20.92	$20.74	—	INX	18383m258
—	Guggenheim BulletShares 2019 C	182,697	$3.862M	0.8%	$21.14	$21.11	—	INX	18383m522
IGSB	iShares Barclays 1-3 Year Cred	31,513	$3.307M	0.7%	$104.94 *	$52.54	-0.1%	INX	464288646
SJM	Smucker, J.M.	23,767	$3.044M	0.6%	$128.08 *	$97.61	-1.0%	COM	832696405
EFG	iShares MSCI EAFE Growth Index	47,011	$2.994M	0.6%	$63.69	$66.14	-3.7%	INX	464288885
—	AT&T Corp.	66,117	$2.812M	0.6%	$42.53	$35.78	—	COM	00206r102
—	Guggenheim BulletShares 2017 C	122,033	$2.759M	0.6%	$22.61	$22.63	—	INX	18383m548
CVS	CVS Health Corp.	33,993	$2.682M	0.5%	$78.90 *	$61.05	-2.4%	COM	126650100
IWP	iShares Russell MidCap Growth	25,805	$2.513M	0.5%	$97.38 *	$36.73	+32.6%	INX	464287481
PG	Procter & Gamble	29,871	$2.512M	0.5%	$84.09 *	$57.14	+15.4%	COM	742718109
UNP	Union Pacific Corp.	23,167	$2.402M	0.5%	$103.68 *	$70.96	+19.8%	COM	907818108
—	Technology Select Sector SPDR	49,579	$2.398M	0.5%	$48.37	$45.54	—	INX	81369y803
VWO	Vanguard FTSE Emerging Markets	65,767	$2.353M	0.5%	$35.78	$39.18	-8.7%	INX	922042858
EFV	iShares MSCI EAFE Value Index	49,699	$2.348M	0.5%	$47.24	$48.88	-3.3%	INX	464288877
—	Guggenheim BulletShares 2024 C	114,438	$2.338M	0.5%	$20.43	$20.83	—	INX	18383m233
SPY	S&P 500 Spiders	10,102	$2.258M	0.5%	$223.52	$194.51	+14.9%	INX	78462F103
—	Chubb Ltd.	16,460	$2.175M	0.4%	$132.14	$132.14	—	COM	h1467j104
PM	Philip Morris Int'l Inc.	23,598	$2.159M	0.4%	$91.49 *	$49.10	+18.3%	COM	718172109
—	Guggenheim BulletShares 2023 C	102,673	$2.102M	0.4%	$20.47	$20.64	—	INX	18383m241
INTC	Intel Corp.	51,123	$1.854M	0.4%	$36.27 *	$17.72	+67.1%	COM	458140100
VTI	Vanguard Total Stock Market	15,606	$1.8M	0.4%	$115.34	$99.56	+15.8%	INX	922908769
PEP	PepsiCo, Inc.	17,192	$1.799M	0.4%	$104.64 *	$56.43	+41.2%	COM	713448108
IP	International Paper	33,101	$1.756M	0.4%	$53.05 *	$23.18	+47.1%	COM	460146103
USCI	US Commodity Index Funds Trust	42,355	$1.694M	0.3%	$40.00	$40.94	-2.3%	INX	911717106
—	Merck & Co.	28,209	$1.661M	0.3%	$58.88	$46.57	—	COM	58933y105
—	PowerShares DB Commodity Index	102,795	$1.628M	0.3%	$15.84	$14.48	—	INX	73935s105
IJH	S&P Midcap 400 Index	9,621	$1.591M	0.3%	$165.37 *	$24.87	+33.0%	INX	464287507
EFA	iShares MSCI EAFE Trust	26,573	$1.534M	0.3%	$57.73	$61.38	-5.9%	INX	464287465
LMT	Lockheed Martin	5,986	$1.496M	0.3%	$249.92 *	$78.89	+149.4%	COM	539830109
—	SPDR S&P Midcap 400	4,895	$1.477M	0.3%	$301.74	$214.59	—	INX	78467y107
—	Kinder Morgan, Inc.	68,945	$1.428M	0.3%	$20.71	$39.42	—	COM	49456b101
—	Royal Caribbean Cruises, Ltd.	17,107	$1.403M	0.3%	$82.01	$82.01	—	COM	v7780t103
—	Duke Energy Corp.	17,629	$1.368M	0.3%	$77.60	$68.43	—	COM	26441c204
WFC	Wells Fargo & Co.	23,718	$1.307M	0.3%	$55.11 *	$28.92	+48.3%	COM	949746101
—	DuPont, E.I. de Nemours	17,753	$1.303M	0.3%	$73.40	$56.68	—	COM	263534109
—	ProShares Short 20 Year Treasu	52,600	$1.257M	0.3%	$23.90	$24.52	—	INX	74347x849
EMR	Emerson Electric	22,335	$1.245M	0.3%	$55.74 *	$40.96	+8.9%	COM	291011104
—	3M Company	6,890	$1.23M	0.2%	$178.52	$116.50	—	COM	88579y101
—	Alphabet, Inc. Class A	1,524	$1.208M	0.2%	$792.65	$792.65	—	COM	02079k305
IWM	iShares Russell 2000 Index Fd	8,795	$1.186M	0.2%	$134.85	$99.26	+35.9%	INX	464287655
FISV	Fiserv Inc.	11,050	$1.174M	0.2%	$106.24 *	$24.69	+115.2%	COM	337738108
TGT	Target Corp.	16,003	$1.156M	0.2%	$72.24 *	$41.90	+32.3%	COM	87612E106
IJR	S&P Small Cap 600	7,595	$1.044M	0.2%	$137.46 *	$52.15	+31.8%	INX	464287804
ABT	Abbott Laboratories	25,905	$995K	0.2%	$38.41 *	$29.84	+9.3%	COM	002824100
CAT	Caterpillar Inc.	10,667	$989K	0.2%	$92.72 *	$63.28	+19.4%	COM	149123101
—	SPDR Gold Trust	8,992	$986K	0.2%	$109.65	$106.83	—	INX	78463v107
SYY	Sysco Corp.	17,200	$952K	0.2%	$55.35 *	$24.46	+78.6%	COM	871829107
—	iPath US Treasury 10-Year Bear	45,000	$892K	0.2%	$19.82	$17.56	—	INX	06740l451
EEM	iShares MSCI Emerging Mkts Ind	25,420	$890K	0.2%	$35.01	$41.51	-15.7%	INX	464287234
USRT	iShares Core US REIT	17,597	$858K	0.2%	$48.76	$43.26	+12.7%	INX	464288521
SO	Southern Company	17,444	$858K	0.2%	$49.19 *	$27.23	+24.1%	COM	842587107
BK	Bank of New York Mellon	17,203	$815K	0.2%	$47.38 *	$21.72	+71.9%	COM	064058100
—	ConocoPhillips	15,829	$794K	0.2%	$50.16	$59.91	—	COM	20825c104
ICF	REIT Index Fund	7,959	$793K	0.2%	$99.64 *	$44.25	+12.6%	INX	464287564
GVI	iShares Intermediate Govt/Cred	7,133	$784K	0.2%	$109.91	$110.68	-0.8%	INX	464288612
—	iShares 2017 S&P AMT-Free Muni	26,862	$731K	0.1%	$27.21	$27.49	—	INX	464289271
KSS	Kohl's Corp.	13,746	$679K	0.1%	$49.40	$63.80	-22.6%	COM	500255104
PPG	PPG Industries	7,134	$676K	0.1%	$94.76 *	$82.86	-3.2%	COM	693506107
—	iShares 2018 S&P AMT-Free Muni	26,386	$670K	0.1%	$25.39	$25.59	—	INX	46429b580
AME	AMETEK, Inc.	13,775	$669K	0.1%	$48.57 *	$45.07	+1.6%	COM	031100100
WHR	Whirlpool Corp.	3,548	$645K	0.1%	$181.79	$176.46	+3.0%	COM	963320106
CL	Colgate-Palmolive	9,822	$643K	0.1%	$65.47 *	$45.93	+15.2%	COM	194162103
—	Fidelity Spartan US Bond Index	52,485	$603K	0.1%	$11.49	$11.93	—	INX	316146372
—	Valero Energy Corp.	8,740	$597K	0.1%	$68.31	$37.47	—	COM	91913y100
—	Travelers Cos. Inc.	4,850	$594K	0.1%	$122.47	$80.89	—	COM	89417e109
LLY	Lilly, Eli & Co.	7,808	$574K	0.1%	$73.51 *	$42.21	+50.7%	COM	532457108
BMO	Bank of Montreal	7,941	$571K	0.1%	$71.91 *	$37.29	+34.0%	COM	063671101
GBF	iShares Barclays Govt/Credit B	5,049	$566K	0.1%	$112.10	$112.84	-0.7%	INX	464288596
—	Walgreen Boots Alliance, Inc.	6,808	$563K	0.1%	$82.70	$76.89	—	COM	931427108
CLX	Clorox Co.	4,658	$559K	0.1%	$120.01 *	$61.94	+49.5%	COM	189054109
IHI	iShares DJ US Medical Devices	4,115	$548K	0.1%	$133.17 *	$12.96	+71.3%	INX	464288810
NOC	Northrop Grumman	2,307	$536K	0.1%	$232.34 *	$62.64	+221.2%	COM	666807102
CSX	CSX Corp.	14,200	$510K	0.1%	$35.92 *	$7.05	+50.1%	COM	126408103
—	ProShares Short S&P 500	13,801	$504K	0.1%	$36.52	$36.52	—	INX	74347b425
—	Fidelity Spartan 500 Index Adv	6,350	$497K	0.1%	$78.27	$77.03	—	FUND	315911701
TMO	Thermo Fisher Scientific	3,412	$481K	0.1%	$140.97 *	$80.84	+70.3%	COM	883556102
—	iPath Dow Jones-UBS Grains Sub	17,000	$478K	0.1%	$28.12	$28.94	—	INX	06739h305
—	Guggenheim BulletShares 2018 H	17,811	$448K	0.1%	$25.15	$25.08	—	INX	18383m381
—	NextEra Energy, Inc.	3,736	$446K	0.1%	$119.38	$81.83	—	COM	65339f101
UPS	United Parcel Service	3,700	$424K	0.1%	$114.59 *	$58.59	+39.8%	COM	911312106
—	PowerShares DB Base Metals Fd	27,500	$410K	0.1%	$14.91	$14.91	—	INX	73936b705
VBIAX	Vanguard Balanced Index Admira	13,067	$407K	0.1%	$31.15	$31.15	—	FUND	921931200
—	Financial Select SPDR	17,469	$406K	0.1%	$23.24	$19.91	—	INX	81369y605
USB	U.S. Bancorp	7,893	$405K	0.1%	$51.31 *	$23.30	+57.3%	COM	902973304
DIS	Disney, Walt Co.	3,878	$404K	0.1%	$104.18 *	$93.97	+3.8%	COM	254687106
GD	General Dynamics Corp.	2,300	$397K	0.1%	$172.61 *	$70.94	+99.6%	COM	369550108
—	Medtronic Plc	5,516	$393K	0.1%	$71.25	$73.44	—	COM	g5960l103
—	WisdomTree Barclays Yield Enha	7,889	$391K	0.1%	$49.56	$51.98	—	INX	97717x511
—	Atrion Corp.	750	$380K	0.1%	$506.67	$428.00	—	COM	049904105
SEQUX	Sequoia Fund	2,331	$376K	0.1%	$161.30	$212.03	—	FUND	817418106
SYK	Stryker Corp.	3,100	$371K	0.1%	$119.68 *	$56.92	+90.8%	COM	863667101
VNQ	Vanguard REIT	4,401	$363K	0.1%	$82.48	$81.44	+1.3%	INX	922908553
—	KBW Regional Banking	6,495	$361K	0.1%	$55.58	$36.14	—	INX	78464a698
—	Vanguard Information Technolog	2,929	$356K	0.1%	$121.54	$120.86	—	INX	92204a702
FKTIX	Franklin Fed Tax-Free Inc Cl A	29,500	$354K	0.1%	$12.00	$12.36	—	INX	353519101
MCHP	Microchip Tech Inc.	5,489	$352K	0.1%	$64.13 *	$20.01	+35.7%	COM	595017104
—	Raytheon Co.	2,374	$337K	0.1%	$141.95	$103.49	—	COM	755111507
—	SPDR Barclays Capital Short-Te	10,960	$335K	0.1%	$30.57	$30.51	—	INX	78464a474
—	SPDR Barclays Short Term Muni	6,900	$331K	0.1%	$47.97	$48.79	—	INX	78468r739
—	Bemis Co.	6,500	$311K	0.1%	$47.85	$39.08	—	COM	081437105
BP	BP PLC ADR	8,327	$311K	0.1%	$37.35	$46.51	-19.6%	COM	055622104
—	MGE Energy Inc.	4,675	$305K	0.1%	$65.24	$46.49	—	COM	55277p104
IWN	iShares Russell 2000 Value	2,568	$305K	0.1%	$118.77	$98.21	+21.1%	INX	464287630
—	SPDR Barclays Capital Municipa	6,395	$303K	0.1%	$47.38	$49.53	—	INX	78468r721
TXN	Texas Instruments	4,118	$300K	0.1%	$72.85 *	$30.73	+85.1%	COM	882508104
BRK/B	Berkshire Hathaway	1,813	$295K	0.1%	$162.71	$146.47	+11.3%	COM	084670702
VWIUX	Vanguard Intermed Term Tax-Exe	20,447	$284K	0.1%	$13.89	$14.07	—	INX	922907878
—	UBS E-TRACS Wells Fargo Bus De	12,369	$281K	0.1%	$22.72	$25.06	—	INX	902641588
—	VanEck Vectors High-Yield Muni	9,374	$278K	0.1%	$29.66	$32.29	—	INX	92189f361
VIMSX	Vanguard Mid-Cap Index Fund	7,653	$275K	0.1%	$35.93	$26.65	—	FUND	922908843
SHW	Sherwin-Williams Co.	1,000	$269K	0.1%	$269.00 *	$59.87	+38.0%	COM	824348106
—	Guggenheim BulletShares 2025 C	12,499	$252K	0.1%	$20.16	$20.16	—	INX	18383m191
—	Putnam Municipal Opportunities	21,000	$251K	0.1%	$11.95	$11.94	—	INX	746922103
VIGRX	Vanguard Growth Index	4,359	$250K	0.1%	$57.35	$52.01	—	FUND	922908504
MCD	McDonald's Corp	1,892	$230K	0.0%	$121.56 *	$99.15	-0.8%	COM	580135101
—	Real Estate Select Sector SPDR	7,209	$222K	0.0%	$30.79	$30.79	—	INX	81369y860
NKE	NIKE Inc. Cl. B	4,254	$216K	0.0%	$50.78 *	$41.77	+8.4%	COM	654106103
—	United Technologies	1,953	$214K	0.0%	$109.58	$100.00	—	COM	913017109
NAESX	Vanguard Small Cap Index Fund	3,411	$211K	0.0%	$61.86	$61.86	—	FUND	922908702
VB	Vanguard Small Cap	1,606	$207K	0.0%	$128.89	$124.11	+3.9%	INX	922908751
—	Guggenheim BulletShares 2019 H	8,350	$202K	0.0%	$24.19	$24.23	—	INX	18383m373
—	Nuveen S&P 500 Buy-Write Inc F	11,886	$151K	0.0%	$12.70	$12.11	—	INX	6706er101
—	Annaly Capital Mgmt	12,245	$122K	0.0%	$9.96	$10.29	—	COM	035710409
WWTFX	Wells Fargo Wisconsin Tax-Free	10,680	$114K	0.0%	$10.67	$10.96	—	INX	949921613
PATAX	T. Rowe Price Tax-Free Income	11,054	$111K	0.0%	$10.04	$10.29	—	INX	779576206