Location: Thiensville, WI
CIK: 0001582561 · Show all filings
Period: Q4 2024 (← Previous) (Next →)
Filing Date: Feb 4, 2025
Total Value: $193M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| AAPL | APPLE INC | 38,084 | $9.537M | 4.9% | $98.39 | +138.4% | COM | 037833100 |
| META | META PLATFORMS INC | 15,186 | $8.892M | 4.6% | $196.28 | +197.9% | CL A | 30303M102 |
| SCHO | SCHWAB STRATEGIC TR | 279,289 | $6.72M | 3.5% | $24.06 | — | SHT TM US TRES | 808524862 |
| SCHX | SCHWAB STRATEGIC TR | 287,160 | $6.656M | 3.4% | $36.33 | — | US LRG CAP ETF | 808524201 |
| MSFT | MICROSOFT CORP | 13,307 | $5.609M | 2.9% | $157.05 | +168.9% | COM | 594918104 |
| GOOGL | ALPHABET INC | 28,810 | $5.454M | 2.8% | $115.94 | +50.2% | CAP STK CL A | 02079K305 |
| AMZN | AMAZON COM INC | 23,402 | $5.134M | 2.7% | $132.65 | +54.2% | COM | 023135106 |
| LLY | ELI LILLY & CO | 6,012 | $4.641M | 2.4% | $259.83 | +216.0% | COM | 532457108 |
| JAAA | JANUS DETROIT STR TR | 85,830 | $4.352M | 2.3% | $50.82 | — | HENDRSON AAA CL | 47103U845 |
| NVDA | NVIDIA CORPORATION | 29,808 | $4.003M | 2.1% | $103.44 | +33.2% | COM | 67066G104 |
| TSM | TAIWAN SEMICONDUCTOR MFG LTD | 18,567 | $3.667M | 1.9% | $110.03 | — | SPONSORED ADS | 874039100 |
| XOM | EXXON MOBIL CORP | 33,429 | $3.596M | 1.9% | $71.33 | +57.5% | COM | 30231G102 |
| FTSL | FIRST TR EXCHANGE-TRADED FD | 72,784 | $3.366M | 1.7% | $45.32 | — | SENIOR LN FD | 33738D309 |
| VGSH | VANGUARD SCOTTSDALE FDS | 54,014 | $3.143M | 1.6% | $58.18 | — | SHORT TERM TREAS | 92206C102 |
| ABT | ABBOTT LABS | 26,679 | $3.018M | 1.6% | $98.91 | +14.6% | COM | 002824100 |
| FIXD | FIRST TR EXCHNG TRADED FD VI | 68,592 | $2.947M | 1.5% | $44.53 | — | TCW OPPORTUNIS | 33740F805 |
| WDAY | WORKDAY INC | 10,791 | $2.784M | 1.4% | $240.75 | +6.1% | CL A | 98138H101 |
| LULU | LULULEMON ATHLETICA INC | 7,202 | $2.754M | 1.4% | $265.38 | +23.0% | COM | 550021109 |
| FMB | FIRST TR EXCHANGE-TRADED FD | 52,615 | $2.684M | 1.4% | $50.94 | — | MANAGD MUN ETF | 33739N108 |
| BEN | FRANKLIN RESOURCES INC | 128,495 | $2.607M | 1.4% | $21.08 | -7.1% | COM | 354613101 |
| O | REALTY INCOME CORP | 47,449 | $2.534M | 1.3% | $49.75 | +9.6% | COM | 756109104 |
| EXPE | EXPEDIA GROUP INC | 13,396 | $2.496M | 1.3% | $144.30 | +18.5% | COM NEW | 30212P303 |
| APP | APPLOVIN CORP | 7,478 | $2.422M | 1.3% | $202.47 | +24.9% | COM CL A | 03831W108 |
| TSLA | TESLA INC | 5,748 | $2.321M | 1.2% | $224.48 | +43.3% | COM | 88160R101 |
| CNM | CORE & MAIN INC | 45,475 | $2.315M | 1.2% | $47.12 | 0.0% | CL A | 21874C102 |
| V | VISA INC | 7,294 | $2.305M | 1.2% | $203.35 | +46.7% | COM CL A | 92826C839 |
| NFLX | NETFLIX INC | 2,559 | $2.281M | 1.2% | $40.77 | +101.9% | COM | 64110L106 |
| — | AMCOR PLC | 228,998 | $2.155M | 1.1% | $9.39 | +7.6% | ORD | G0250X107 |
| CVX | CHEVRON CORP NEW | 14,554 | $2.108M | 1.1% | $138.39 | +5.1% | COM | 166764100 |
| ABBV | ABBVIE INC | 11,274 | $2.003M | 1.0% | $112.88 | +57.2% | COM | 00287Y109 |
| KNSL | KINSALE CAP GROUP INC | 4,174 | $1.941M | 1.0% | $375.78 | +25.8% | COM | 49714P108 |
| FTSM | FIRST TR EXCHANGE-TRADED FD | 32,224 | $1.926M | 1.0% | $59.77 | — | FIRST TR ENH NEW | 33739Q408 |
| HYLS | FIRST TR EXCHANGE-TRADED FD | 45,676 | $1.888M | 1.0% | $40.39 | — | FIRST TR TA HIYL | 33738D408 |
| FRT | FEDERAL RLTY INVT TR NEW | 16,677 | $1.867M | 1.0% | $89.12 | +20.0% | SH BEN INT NEW | 313745101 |
| AVGO | BROADCOM INC | 7,787 | $1.805M | 0.9% | $154.71 | +18.2% | COM | 11135F101 |
| MCD | MCDONALDS CORP | 6,078 | $1.762M | 0.9% | $258.54 | +12.3% | COM | 580135101 |
| MA | MASTERCARD INCORPORATED | 3,227 | $1.699M | 0.9% | $433.29 | +18.8% | CL A | 57636Q104 |
| IBKR | INTERACTIVE BROKERS GROUP IN | 9,603 | $1.697M | 0.9% | $33.65 | +24.4% | COM CL A | 45841N107 |
| SJM | SMUCKER J M CO | 15,365 | $1.692M | 0.9% | $111.31 | -1.2% | COM NEW | 832696405 |
| WEC | WEC ENERGY GROUP INC | 17,587 | $1.654M | 0.9% | $76.80 | +21.6% | COM | 92939U106 |
| ESS | ESSEX PPTY TR INC | 5,657 | $1.615M | 0.8% | $245.13 | +15.1% | COM | 297178105 |
| SWK | STANLEY BLACK & DECKER INC | 19,970 | $1.603M | 0.8% | $78.21 | +12.6% | COM | 854502101 |
| KVUE | KENVUE INC | 74,584 | $1.592M | 0.8% | $18.84 | +15.1% | COM | 49177J102 |
| KO | COCA COLA CO | 25,506 | $1.588M | 0.8% | $55.95 | +12.7% | COM | 191216100 |
| LNT | ALLIANT ENERGY CORP | 26,622 | $1.574M | 0.8% | $47.71 | +22.3% | COM | 018802108 |
| DGRW | WISDOMTREE TR | 19,246 | $1.558M | 0.8% | $66.11 | — | US QTLY DIV GRT | 97717X669 |
| LMT | LOCKHEED MARTIN CORP | 3,095 | $1.504M | 0.8% | $421.82 | +25.0% | COM | 539830109 |
| ECL | ECOLAB INC | 6,359 | $1.49M | 0.8% | $155.87 | +57.5% | COM | 278865100 |
| PEGA | PEGASYSTEMS INC | 15,929 | $1.485M | 0.8% | $42.77 | 0.0% | COM | 705573103 |
| XEL | XCEL ENERGY INC | 21,920 | $1.48M | 0.8% | $51.36 | +25.4% | COM | 98389B100 |
| PEP | PEPSICO INC | 9,709 | $1.476M | 0.8% | $157.34 | -0.5% | COM | 713448108 |
| FTA | FIRST TR LRG CP VL ALPHADEX | 18,661 | $1.427M | 0.7% | $66.40 | — | COM SHS | 33735J101 |
| FTDR | FRONTDOOR INC | 25,540 | $1.396M | 0.7% | $43.71 | +24.0% | COM | 35905A109 |
| NBIX | NEUROCRINE BIOSCIENCES INC | 9,771 | $1.334M | 0.7% | $123.68 | 0.0% | COM | 64125C109 |
| QCOM | QUALCOMM INC | 8,288 | $1.273M | 0.7% | $171.16 | -6.8% | COM | 747525103 |
| GD | GENERAL DYNAMICS CORP | 4,755 | $1.253M | 0.6% | $213.76 | +31.9% | COM | 369550108 |
| SYY | SYSCO CORP | 15,861 | $1.213M | 0.6% | $72.28 | +2.3% | COM | 871829107 |
| FTCS | FIRST TR EXCHANGE-TRADED FD | 13,456 | $1.182M | 0.6% | $81.55 | — | CAP STRENGTH ETF | 33733E104 |
| NEE | NEXTERA ENERGY INC | 16,372 | $1.174M | 0.6% | $59.99 | +25.1% | COM | 65339F101 |
| SPY | SPDR S&P 500 ETF TR | 1,998 | $1.171M | 0.6% | $546.57 | — | TR UNIT | 78462F103 |
| FPE | FIRST TR EXCH TRADED FD III | 63,074 | $1.116M | 0.6% | $16.58 | — | PFD SECS INC ETF | 33739E108 |
| SCHF | SCHWAB STRATEGIC TR | 59,713 | $1.105M | 0.6% | $26.48 | — | INTL EQTY ETF | 808524805 |
| APD | AIR PRODS & CHEMS INC | 3,678 | $1.067M | 0.6% | $263.17 | +15.5% | COM | 009158106 |
| CWB | SPDR SER TR | 13,317 | $1.037M | 0.5% | $77.89 | — | BBG CONV SEC ETF | 78464A359 |
| CINF | CINCINNATI FINL CORP | 6,906 | $992K | 0.5% | $98.34 | +44.4% | COM | 172062101 |
| LHX | L3HARRIS TECHNOLOGIES INC | 4,601 | $967K | 0.5% | $179.88 | +30.4% | COM | 502431109 |
| BDX | BECTON DICKINSON & CO | 4,091 | $928K | 0.5% | $225.20 | 0.0% | COM | 075887109 |
| FXH | FIRST TR EXCHANGE TRADED FD | 8,629 | $899K | 0.5% | $106.74 | — | HLTH CARE ALPH | 33734X143 |
| NKE | NIKE INC | 11,710 | $886K | 0.5% | $76.48 | 0.0% | CL B | 654106103 |
| SCHG | SCHWAB STRATEGIC TR | 31,752 | $885K | 0.5% | $53.92 | — | US LCAP GR ETF | 808524300 |
| NOC | NORTHROP GRUMMAN CORP | 1,808 | $848K | 0.4% | $446.12 | +10.5% | COM | 666807102 |
| IBIT | ISHARES BITCOIN TRUST ETF | 15,931 | $845K | 0.4% | $38.19 | — | SHS BEN INT | 46438F101 |
| USB | US BANCORP DEL | 17,609 | $842K | 0.4% | $32.87 | +41.9% | COM NEW | 902973304 |
| BF/B | BROWN FORMAN CORP | 21,960 | $834K | 0.4% | $42.52 | 0.0% | CL B | 115637209 |
| PAYC | PAYCOM SOFTWARE INC | 3,864 | $792K | 0.4% | $177.86 | +13.6% | COM | 70432V102 |
| TDIV | FIRST TR EXCHANGE-TRADED FD | 9,284 | $728K | 0.4% | $65.03 | — | NASD TECH DIV | 33738R118 |
| BIO | BIO RAD LABS INC | 2,176 | $715K | 0.4% | $331.92 | +2.3% | CL A | 090572207 |
| UCON | FIRST TR EXCHNG TRADED FD VI | 28,929 | $713K | 0.4% | $24.93 | — | TCW UNCONSTRAI | 33740F888 |
| CRM | SALESFORCE INC | 2,052 | $686K | 0.4% | $182.09 | +74.0% | COM | 79466L302 |
| GOOG | ALPHABET INC | 3,587 | $683K | 0.4% | $168.54 | +4.2% | CAP STK CL C | 02079K107 |
| AXON | AXON ENTERPRISE INC | 1,008 | $599K | 0.3% | $225.35 | +141.4% | COM | 05464C101 |
| ASML | ASML HOLDING N V | 855 | $593K | 0.3% | $693.08 | — | N Y REGISTRY SHS | N07059210 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 1,259 | $571K | 0.3% | $303.05 | +52.4% | CL B NEW | 084670702 |
| PWR | QUANTA SVCS INC | 1,756 | $555K | 0.3% | $114.53 | +180.5% | COM | 74762E102 |
| NUE | NUCOR CORP | 4,406 | $514K | 0.3% | $130.38 | +8.1% | COM | 670346105 |
| EMR | EMERSON ELEC CO | 4,137 | $513K | 0.3% | $87.29 | +36.3% | COM | 291011104 |
| ISCV | ISHARES TR | 8,028 | $509K | 0.3% | $63.41 | — | MRNING SM CP ETF | 464288703 |
| EVRG | EVERGY INC | 7,993 | $492K | 0.3% | $56.18 | +5.2% | COM | 30034W106 |
| XSOE | WISDOMTREE TR | 16,005 | $488K | 0.3% | $27.84 | — | EM EX ST-OWNED | 97717X578 |
| FIS | FIDELITY NATL INFORMATION SV | 5,973 | $482K | 0.2% | $53.46 | +57.0% | COM | 31620M106 |
| QQQ | INVESCO QQQ TR | 940 | $481K | 0.2% | $443.98 | — | UNIT SER 1 | 46090E103 |
| PFE | PFIZER INC | 17,267 | $458K | 0.2% | $24.65 | +1.9% | COM | 717081103 |
| WBD | WARNER BROS DISCOVERY INC | 43,219 | $457K | 0.2% | $8.29 | +12.1% | COM SER A | 934423104 |
| — | PARAMOUNT GLOBAL | 41,446 | $434K | 0.2% | $10.46 | — | CLASS B COM | 92556H206 |
| ETHE | GRAYSCALE ETHEREUM TR ETH | 14,640 | $410K | 0.2% | $21.89 | — | SHS | 389638107 |
| MOS | MOSAIC CO NEW | 14,537 | $357K | 0.2% | $25.98 | -3.0% | COM | 61945C103 |
| F | FORD MTR CO | 33,131 | $328K | 0.2% | $10.30 | -4.1% | COM | 345370860 |
| GBTC | GRAYSCALE BITCOIN TR BTC | 4,424 | $327K | 0.2% | $53.24 | — | SHS REP COM UT | 389637109 |
| CTRA | COTERRA ENERGY INC | 12,689 | $324K | 0.2% | $23.92 | 0.0% | COM | 127097103 |
| VOO | VANGUARD INDEX FDS | 601 | $324K | 0.2% | $527.62 | — | S&P 500 ETF SHS | 922908363 |
| VZ | VERIZON COMMUNICATIONS INC | 7,666 | $307K | 0.2% | $38.51 | +2.3% | COM | 92343V104 |
| T | AT&T INC | 13,042 | $297K | 0.2% | $16.27 | +32.2% | COM | 00206R102 |
| BG | BUNGE GLOBAL SA | 3,752 | $292K | 0.2% | $84.46 | 0.0% | COM SHS | H11356104 |
| VICI | VICI PPTYS INC | 9,740 | $285K | 0.1% | $26.04 | +13.3% | COM | 925652109 |
| HST | HOST HOTELS & RESORTS INC | 16,186 | $284K | 0.1% | $16.68 | -0.1% | COM | 44107P104 |
| BWA | BORGWARNER INC | 8,819 | $280K | 0.1% | $33.47 | 0.0% | COM | 099724106 |
| EMN | EASTMAN CHEM CO | 3,001 | $274K | 0.1% | $85.42 | +13.9% | COM | 277432100 |
| INCY | INCYTE CORP | 3,960 | $274K | 0.1% | $56.99 | +25.0% | COM | 45337C102 |
| EG | EVEREST GROUP LTD | 706 | $256K | 0.1% | $372.15 | -0.8% | COM | G3223R108 |
| VTR | VENTAS INC | 4,316 | $254K | 0.1% | $47.05 | +28.9% | COM | 92276F100 |
| ZION | ZIONS BANCORPORATION N A | 4,640 | $252K | 0.1% | $36.69 | +49.3% | COM | 989701107 |
| AZN | ASTRAZENECA PLC | 3,836 | $251K | 0.1% | $75.70 | — | SPONSORED ADR | 046353108 |
| TXT | TEXTRON INC | 3,263 | $250K | 0.1% | $86.80 | -3.6% | COM | 883203101 |
| JNJ | JOHNSON & JOHNSON | 1,673 | $242K | 0.1% | $139.85 | +7.0% | COM | 478160104 |
| C | CITIGROUP INC | 3,429 | $241K | 0.1% | $59.42 | +10.0% | COM NEW | 172967424 |
| BXP | BXP INC | 3,213 | $239K | 0.1% | $55.86 | +36.5% | COM | 101121101 |
| LEN | LENNAR CORP | 1,714 | $234K | 0.1% | $162.75 | -1.9% | CL A | 526057104 |
| COF | CAPITAL ONE FINL CORP | 1,285 | $229K | 0.1% | $139.87 | +22.0% | COM | 14040H105 |
| MAR | MARRIOTT INTL INC NEW | 800 | $223K | 0.1% | $271.56 | 0.0% | CL A | 571903202 |
| UNM | UNUM GROUP | 2,975 | $217K | 0.1% | $54.30 | +27.0% | COM | 91529Y106 |
| MHK | MOHAWK INDS INC | 1,816 | $216K | 0.1% | $119.47 | +17.0% | COM | 608190104 |
| UEC | URANIUM ENERGY CORP | 11,500 | $76,935 | 0.0% | $6.80 | +12.6% | COM | 916896103 |
| — | CREATIVE MEDIA & CMNTY TR | 25,000 | $5,625 | 0.0% | $0.49 | — | COM NEW | 125525584 |