Location: Milwaukee, WI
CIK: 0001138486 · Show all filings
Period: Q1 2015 (← Previous) (Next →)
Filing Date: May 4, 2015
Total Value: $368M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| IVW | iShares S&P 500 Growth Index F | 241,967 | $27.57M | 7.5% | $113.95 * | $21.57 | +32.1% | INX | 464287309 |
| IVE | iShares S&P 500 Value Index Fd | 180,380 | $16.7M | 4.5% | $92.56 | $77.74 | +19.1% | INX | 464287408 |
| IJK | iShares S&P 400 Midcap Growth | 92,081 | $15.79M | 4.3% | $171.51 * | $32.74 | +31.0% | INX | 464287606 |
| IJJ | iShares S&P 400 Midcap Value | 79,629 | $10.43M | 2.8% | $130.94 * | $51.39 | +27.4% | INX | 464287705 |
| AAPL | Apple Computer Inc. | 70,905 | $8.823M | 2.4% | $124.43 * | $17.92 | +54.6% | COM | 037833100 |
| — | J.P. Morgan Chase | 118,439 | $7.175M | 1.9% | $60.58 | $53.31 | — | COM | 46625h100 |
| PFE | Pfizer, Inc. | 201,889 | $7.024M | 1.9% | $34.79 * | $17.21 | +21.6% | COM | 717081103 |
| — | Verizon Communctns | 144,181 | $7.012M | 1.9% | $48.63 | $50.11 | — | COM | 92343v104 |
| — | Kinder Morgan, Inc. | 165,776 | $6.973M | 1.9% | $42.06 | $39.71 | — | COM | 49456b101 |
| IJS | S&P Smallcap 600 Value Index F | 56,882 | $6.764M | 1.8% | $118.91 * | $46.51 | +27.8% | INX | 464287879 |
| IJT | S&P Smallcap 600 Growth Index | 51,783 | $6.74M | 1.8% | $130.16 * | $48.71 | +33.6% | INX | 464287887 |
| BA | Boeing Co. | 44,821 | $6.727M | 1.8% | $150.09 * | $97.37 | +35.6% | COM | 097023105 |
| IWF | iShares Russell 1000 Growth In | 66,898 | $6.618M | 1.8% | $98.93 * | $18.39 | +34.5% | INX | 464287614 |
| MSFT | Microsoft Corp. | 153,259 | $6.231M | 1.7% | $40.66 * | $26.88 | +29.9% | COM | 594918104 |
| — | Johnson Controls | 121,212 | $6.114M | 1.7% | $50.44 | $36.53 | — | COM | 478366107 |
| PEP | PepsiCo, Inc. | 62,206 | $5.948M | 1.6% | $95.62 * | $56.43 | +22.6% | COM | 713448108 |
| JNJ | Johnson & Johnson | 58,833 | $5.919M | 1.6% | $100.61 * | $60.13 | +24.0% | COM | 478160104 |
| WFC | Wells Fargo & Co. | 105,070 | $5.716M | 1.6% | $54.40 * | $28.11 | +43.0% | COM | 949746101 |
| — | AbbVie Inc. | 96,757 | $5.664M | 1.5% | $58.54 | $56.77 | — | COM | 00287y109 |
| — | Blackrock Inc. | 14,476 | $5.296M | 1.4% | $365.85 | $266.41 | — | COM | 09247X101 |
| VWO | Vanguard FTSE Emerging Markets | 128,687 | $5.259M | 1.4% | $40.87 | $41.98 | -2.7% | INX | 922042858 |
| IP | International Paper | 94,565 | $5.247M | 1.4% | $55.49 * | $26.30 | +26.5% | COM | 460146103 |
| IWD | iShares Russell 1000 Value Ind | 47,953 | $4.943M | 1.3% | $103.08 | $84.16 | +22.5% | INX | 464287598 |
| — | Altria Group, Inc. | 98,632 | $4.934M | 1.3% | $50.02 | $35.16 | — | COM | 02209s103 |
| — | Kraft Foods Group Inc. | 52,407 | $4.565M | 1.2% | $87.11 | $60.43 | — | COM | 50076q106 |
| — | Comcast Corp. | 78,403 | $4.427M | 1.2% | $56.46 | $53.68 | — | COM | 20030n101 |
| — | KBW Regional Banking | 103,731 | $4.235M | 1.2% | $40.83 | $36.14 | — | INX | 78464a698 |
| COF | Capital One Fincl Corp | 53,657 | $4.229M | 1.1% | $78.82 * | $53.93 | +20.2% | COM | 14040H105 |
| — | Cardinal Health Inc. | 46,430 | $4.191M | 1.1% | $90.26 | $80.83 | — | COM | 14149y108 |
| IWO | iShares Russell 2000 Growth | 27,650 | $4.19M | 1.1% | $151.54 | $109.23 | +38.7% | INX | 464287648 |
| PM | Philip Morris Int'l Inc. | 55,025 | $4.145M | 1.1% | $75.33 * | $49.40 | -10.5% | COM | 718172109 |
| BAC | Bank of America | 263,201 | $4.051M | 1.1% | $15.39 * | $12.91 | -5.1% | COM | 060505104 |
| — | ConocoPhillips | 63,035 | $3.925M | 1.1% | $62.27 | $60.71 | — | COM | 20825c104 |
| KSS | Kohl's Corp. | 48,946 | $3.83M | 1.0% | $78.25 | $62.71 | +24.8% | COM | 500255104 |
| IWS | iShares Russell MidCap Value | 48,734 | $3.668M | 1.0% | $75.27 | $57.95 | +29.9% | INX | 464287473 |
| — | Eaton Corp. Plc | 51,984 | $3.532M | 1.0% | $67.94 | $63.37 | — | COM | g29183103 |
| DVN | Devon Energy Corp. | 57,671 | $3.478M | 0.9% | $60.31 * | $41.34 | -0.2% | COM | 25179M103 |
| — | AT&T Corp. | 98,753 | $3.224M | 0.9% | $32.65 | $35.33 | — | COM | 00206r102 |
| — | WisdomTree Europe Hedged Equit | 45,488 | $3.009M | 0.8% | $66.15 | $64.07 | — | INX | 97717x701 |
| — | StreetTracks SPDR Dividend | 38,257 | $2.992M | 0.8% | $78.21 | $66.86 | — | INX | 78464a763 |
| HON | Honeywell Intl. Inc. | 28,424 | $2.965M | 0.8% | $104.31 * | $67.03 | +11.8% | COM | 438516106 |
| — | Google Inc. Class A | 4,730 | $2.624M | 0.7% | $554.76 | $554.76 | — | COM | 38259p508 |
| EEM | iShares MSCI Emerging Mkts Ind | 63,485 | $2.548M | 0.7% | $40.14 | $41.51 | -3.3% | INX | 464287234 |
| CVX | Chevron Corporation | 24,121 | $2.532M | 0.7% | $104.97 * | $71.09 | -7.0% | COM | 166764100 |
| GILD | Gilead Sciences | 25,575 | $2.51M | 0.7% | $98.14 * | $70.55 | -3.4% | COM | 375558103 |
| PG | Procter & Gamble | 29,630 | $2.428M | 0.7% | $81.94 * | $55.34 | +9.7% | COM | 742718109 |
| SLB | Schlumberger Ltd. | 28,788 | $2.402M | 0.7% | $83.44 * | $65.53 | -6.0% | COM | 806857108 |
| EFG | iShares MSCI EAFE Growth Index | 33,953 | $2.379M | 0.6% | $70.07 | $66.18 | +5.9% | INX | 464288885 |
| IWP | iShares Russell MidCap Growth | 23,375 | $2.289M | 0.6% | $97.93 * | $35.74 | +37.0% | INX | 464287481 |
| EFA | iShares MSCI EAFE Trust | 35,496 | $2.278M | 0.6% | $64.18 | $61.39 | +4.5% | INX | 464287465 |
| — | ExxonMobil | 26,757 | $2.274M | 0.6% | $84.99 | $91.08 | — | COM | 30231g102 |
| — | Chicago Bridge & Iron Co. | 45,290 | $2.231M | 0.6% | $49.26 | $49.26 | — | COM | 167250109 |
| — | UBS E-TRACS Wells Fargo Bus De | 94,325 | $2.222M | 0.6% | $23.56 | $25.63 | — | INX | 902641588 |
| IVV | S&P 500 Index Trust | 10,489 | $2.18M | 0.6% | $207.84 | $177.45 | +17.1% | INX | 464287200 |
| TGT | Target Corp. | 24,952 | $2.048M | 0.6% | $82.08 * | $41.90 | +42.5% | COM | 87612E106 |
| UNP | Union Pacific Corp. | 18,588 | $2.013M | 0.5% | $108.30 * | $66.10 | +28.6% | COM | 907818108 |
| ABT | Abbott Laboratories | 37,372 | $1.731M | 0.5% | $46.32 * | $28.88 | +30.8% | COM | 002824100 |
| — | Merck & Co. | 29,845 | $1.715M | 0.5% | $57.46 | $46.44 | — | COM | 58933y105 |
| EPD | Enterprise Products Partners L | 50,722 | $1.67M | 0.5% | $32.92 | $50.23 | — | COM | 293792107 |
| — | Nuveen S&P 500 Buy-Write Inc F | 129,988 | $1.664M | 0.5% | $12.80 | $12.11 | — | INX | 6706er101 |
| VTI | Vanguard Total Stock Market | 14,893 | $1.597M | 0.4% | $107.23 | $98.57 | +8.8% | INX | 922908769 |
| INTC | Intel Corp. | 50,824 | $1.589M | 0.4% | $31.26 * | $17.45 | +38.5% | COM | 458140100 |
| VGHAX | Vanguard Health Care Fund Admi | 16,555 | $1.576M | 0.4% | $95.20 | $91.28 | — | FUND | 921908885 |
| IBB | iShares Nasdaq Biotech Index | 4,567 | $1.568M | 0.4% | $343.33 * | $78.79 | +45.3% | INX | 464287556 |
| — | DuPont, E.I. de Nemours | 21,821 | $1.56M | 0.4% | $71.49 | $57.37 | — | COM | 263534109 |
| SPY | S&P 500 Spiders | 7,201 | $1.487M | 0.4% | $206.50 | $163.93 | +25.9% | INX | 78462F103 |
| LMT | Lockheed Martin | 7,312 | $1.484M | 0.4% | $202.95 * | $78.89 | +92.6% | COM | 539830109 |
| KMB | Kimberly-Clark Corp. | 13,782 | $1.476M | 0.4% | $107.10 * | $63.37 | +17.4% | COM | 494368103 |
| — | 3M Company | 8,748 | $1.443M | 0.4% | $164.95 | $116.50 | — | COM | 88579y101 |
| EMR | Emerson Electric | 24,211 | $1.371M | 0.4% | $56.63 * | $40.90 | +3.8% | COM | 291011104 |
| — | SPDR S&P Midcap 400 | 4,915 | $1.363M | 0.4% | $277.31 | $212.34 | — | INX | 78467y107 |
| — | Duke Energy Corp. | 17,678 | $1.357M | 0.4% | $76.76 | $67.89 | — | COM | 26441c204 |
| EFV | iShares MSCI EAFE Value Index | 24,717 | $1.317M | 0.4% | $53.28 | $54.83 | -2.8% | INX | 464288877 |
| BP | BP PLC ADR | 32,142 | $1.257M | 0.3% | $39.11 | $46.51 | -15.9% | COM | 055622104 |
| — | Walgreen Boots Alliance, Inc. | 14,298 | $1.211M | 0.3% | $84.70 | $76.19 | — | COM | 931427108 |
| — | General Electric Co. | 48,750 | $1.209M | 0.3% | $24.80 | $23.77 | — | COM | 369604103 |
| — | Vanguard Health Care Index Adm | 17,438 | $1.18M | 0.3% | $67.67 | $65.06 | — | FUND | 92204a827 |
| AMGN | Amgen, Inc. | 7,288 | $1.165M | 0.3% | $159.85 * | $85.82 | +36.4% | COM | 031162100 |
| IJH | S&P Midcap 400 Index | 7,306 | $1.11M | 0.3% | $151.93 * | $23.21 | +31.0% | INX | 464287507 |
| BMO | Bank of Montreal | 18,185 | $1.091M | 0.3% | $59.99 * | $37.29 | +3.8% | COM | 063671101 |
| CAT | Caterpillar Inc. | 13,269 | $1.062M | 0.3% | $80.04 * | $63.36 | -3.9% | COM | 149123101 |
| HAL | Halliburton Co. | 24,019 | $1.054M | 0.3% | $43.88 * | $44.57 | -19.9% | COM | 406216101 |
| ED | Consolidated Edison | 17,203 | $1.049M | 0.3% | $60.98 * | $37.48 | +10.1% | COM | 209115104 |
| BMY | Bristol-Myers Squibb | 15,055 | $971K | 0.3% | $64.50 * | $28.67 | +56.2% | COM | 110122108 |
| SO | Southern Company | 21,636 | $958K | 0.3% | $44.28 * | $26.76 | +4.8% | COM | 842587107 |
| FISV | Fiserv Inc. | 12,000 | $953K | 0.3% | $79.42 * | $24.45 | +62.4% | COM | 337738108 |
| IWM | iShares Russell 2000 Index Fd | 7,590 | $944K | 0.3% | $124.37 | $95.50 | +30.2% | INX | 464287655 |
| CLX | Clorox Co. | 8,428 | $930K | 0.3% | $110.35 * | $61.21 | +33.0% | COM | 189054109 |
| — | Travelers Cos. Inc. | 8,119 | $878K | 0.2% | $108.14 | $80.89 | — | COM | 89417e109 |
| IDV | iShares Dow Jones Intl Select | 25,410 | $855K | 0.2% | $33.65 | $34.55 | -2.6% | INX | 464288448 |
| APD | Air Products & Chem | 5,593 | $846K | 0.2% | $151.26 * | $61.72 | +74.3% | COM | 009158106 |
| USRT | iShares Real Estate 50 | 16,572 | $805K | 0.2% | $48.58 | $42.92 | +13.2% | INX | 464288521 |
| — | ONEOK Partners LP | 19,580 | $800K | 0.2% | $40.86 | $48.39 | — | COM | 68268n103 |
| — | ALPS Alerian Infrastructure ML | 46,082 | $764K | 0.2% | $16.58 | $17.89 | — | INX | 00162q866 |
| CL | Colgate-Palmolive | 10,820 | $750K | 0.2% | $69.32 * | $45.60 | +18.2% | COM | 194162103 |
| — | SPDR S&P Emerging Mkts Dividen | 22,318 | $743K | 0.2% | $33.29 | $35.41 | — | INX | 78463x533 |
| — | Medtronic Inc. | 9,186 | $716K | 0.2% | $77.94 | $73.98 | — | COM | g5960l103 |
| — | Vanguard Utilities Index Adm C | 14,725 | $715K | 0.2% | $48.56 | $48.56 | — | FUND | 92204a769 |
| — | NextEra Energy, Inc. | 6,800 | $708K | 0.2% | $104.12 | $81.83 | — | COM | 65339f101 |
| — | Potash Corp. of Saskatchewan | 21,406 | $690K | 0.2% | $32.23 | $32.69 | — | COM | 73755l107 |
| SYY | Sysco Corp. | 17,900 | $675K | 0.2% | $37.71 * | $24.40 | +16.8% | COM | 871829107 |
| LLY | Lilly, Eli & Co. | 9,298 | $675K | 0.2% | $72.60 * | $42.21 | +42.2% | COM | 532457108 |
| BK | Bank of New York Mellon | 16,603 | $668K | 0.2% | $40.23 * | $21.22 | +45.0% | COM | 064058100 |
| ICF | REIT Index Fund | 6,275 | $635K | 0.2% | $101.20 * | $42.62 | +18.6% | INX | 464287564 |
| SCHF | Schwab International Equity | 20,184 | $610K | 0.2% | $30.22 * | $16.10 | -6.1% | INX | 808524805 |
| DIS | Disney, Walt Co. | 5,778 | $606K | 0.2% | $104.88 * | $63.90 | +49.5% | COM | 254687106 |
| SEQUX | Sequoia Fund | 2,377 | $601K | 0.2% | $252.84 | $222.41 | — | FUND | 817418106 |
| — | WisdomTree Emerging Mkts Equit | 13,465 | $572K | 0.2% | $42.48 | $51.09 | — | INX | 97717w315 |
| — | Valero Energy Corp. | 8,950 | $569K | 0.2% | $63.58 | $36.17 | — | COM | 91913y100 |
| IJR | S&P Small Cap 600 | 4,690 | $554K | 0.2% | $118.12 * | $46.06 | +28.1% | INX | 464287804 |
| IHI | iShares DJ US Medical Devices | 4,440 | $534K | 0.1% | $120.27 * | $12.96 | +54.7% | INX | 464288810 |
| PPG | PPG Industries | 2,241 | $505K | 0.1% | $225.35 * | $60.58 | +53.6% | COM | 693506107 |
| — | Cisco Systems | 17,544 | $483K | 0.1% | $27.53 | $24.32 | — | COM | 17275r102 |
| NOC | Northrop Grumman | 2,990 | $481K | 0.1% | $160.87 * | $62.64 | +115.6% | COM | 666807102 |
| TMO | Thermo Fisher Scientific | 3,500 | $470K | 0.1% | $134.29 * | $80.84 | +60.9% | COM | 883556102 |
| — | GlaxoSmithKline | 9,609 | $443K | 0.1% | $46.10 | $50.12 | — | COM | 37733w105 |
| TXN | Texas Instruments | 7,677 | $439K | 0.1% | $57.18 * | $30.07 | +41.5% | COM | 882508104 |
| HD | Home Depot Inc. | 3,854 | $438K | 0.1% | $113.65 * | $56.05 | +57.4% | COM | 437076102 |
| CSX | CSX Corp. | 13,000 | $431K | 0.1% | $33.15 * | $6.90 | +35.4% | COM | 126408103 |
| VIMSX | Vanguard Mid-Cap Index Fund | 12,068 | $424K | 0.1% | $35.13 | $26.27 | — | FUND | 922908843 |
| EWH | iShares MSCI Hong Kong Index F | 18,100 | $397K | 0.1% | $21.93 | $19.79 | +10.8% | INX | 464286871 |
| — | Financial Select SPDR | 16,400 | $395K | 0.1% | $24.09 | $19.47 | — | INX | 81369y605 |
| QCOM | Qualcomm Inc. | 5,653 | $392K | 0.1% | $69.34 * | $46.07 | +10.7% | COM | 747525103 |
| USB | U.S. Bancorp | 8,723 | $381K | 0.1% | $43.68 * | $22.41 | +33.3% | COM | 902973304 |
| MCHP | Microchip Tech Inc. | 7,760 | $379K | 0.1% | $48.84 * | $16.28 | +20.9% | COM | 595017104 |
| NKE | NIKE Inc. Cl. B | 3,483 | $349K | 0.1% | $100.20 * | $27.32 | +60.4% | COM | 654106103 |
| — | Fidelity Spartan 500 Index Inv | 4,724 | $347K | 0.1% | $73.45 | $57.94 | — | FUND | 315911206 |
| UPS | United Parcel Service | 3,580 | $347K | 0.1% | $96.93 * | $56.37 | +16.8% | COM | 911312106 |
| — | iShares MSCI Taiwan | 21,900 | $345K | 0.1% | $15.75 | $13.29 | — | INX | 464286731 |
| — | Energy Transfer Partners LP | 6,170 | $344K | 0.1% | $55.75 | $51.86 | — | COM | 29273r109 |
| SYK | Stryker Corp. | 3,598 | $332K | 0.1% | $92.27 * | $56.92 | +43.3% | COM | 863667101 |
| — | United Technologies | 2,749 | $322K | 0.1% | $117.13 | $106.12 | — | COM | 913017109 |
| — | Novartis AG ADR | 3,232 | $319K | 0.1% | $98.70 | $71.38 | — | COM | 66987v109 |
| — | WisdomTree Japan Hedged Equity | 5,700 | $314K | 0.1% | $55.09 | $46.48 | — | INX | 97717w851 |
| WMT | Wal-Mart Stores Inc. | 3,798 | $312K | 0.1% | $82.15 * | $20.04 | +11.6% | COM | 931142103 |
| GD | General Dynamics Corp. | 2,250 | $305K | 0.1% | $135.56 * | $64.92 | +65.2% | COM | 369550108 |
| — | Bemis Co. | 6,500 | $301K | 0.1% | $46.31 | $39.08 | — | COM | 081437105 |
| VBINX | Vanguard Balanced Index | 9,848 | $296K | 0.1% | $30.06 | $25.70 | — | FUND | 921931101 |
| SHW | Sherwin-Williams Co. | 1,000 | $285K | 0.1% | $285.00 * | $59.87 | +43.2% | COM | 824348106 |
| IWN | iShares Russell 2000 Value | 2,730 | $282K | 0.1% | $103.30 | $98.02 | +5.3% | INX | 464287630 |
| NAESX | Vanguard Small Cap Index Fund | 4,610 | $270K | 0.1% | $58.57 | $49.28 | — | FUND | 922908702 |
| — | Raytheon Co. | 2,400 | $262K | 0.1% | $109.17 | $102.40 | — | COM | 755111507 |
| — | Technology Select Sector SPDR | 6,100 | $253K | 0.1% | $41.48 | $41.48 | — | INX | 81369y803 |
| DODFX | Dodge & Cox Intl Fund | 5,732 | $252K | 0.1% | $43.96 | $46.08 | — | FUND | 256206103 |
| VB | Vanguard Small Cap | 1,987 | $244K | 0.1% | $122.80 | $111.89 | +9.5% | INX | 922908751 |
| PRPFX | Permanent Portfolio Fd | 6,052 | $242K | 0.1% | $39.99 | $44.86 | — | FUND | 714199106 |
| — | Health Care Select Sector SPDR | 3,298 | $239K | 0.1% | $72.47 | $72.47 | — | INX | 81369y209 |
| — | Oaktree Capital Group, LLC Cl | 4,550 | $235K | 0.1% | $51.65 | $51.89 | — | COM | 674001201 |
| — | AmeriGas Partners LP | 4,900 | $234K | 0.1% | $47.76 | $47.84 | — | COM | 030975106 |
| VNQ | Vanguard REIT | 2,775 | $234K | 0.1% | $84.32 | $78.45 | +7.5% | INX | 922908553 |
| ADP | Automatic Data Proc. | 2,710 | $232K | 0.1% | $85.61 * | $45.09 | +50.4% | COM | 053015103 |
| BRK/B | Berkshire Hathaway | 1,577 | $228K | 0.1% | $144.58 | $147.14 | -1.9% | COM | 084670702 |
| AXP | American Express Co. | 2,901 | $227K | 0.1% | $78.25 * | $69.64 | -3.8% | COM | 025816109 |
| — | MGE Energy Inc. | 4,800 | $213K | 0.1% | $44.38 | $45.63 | — | COM | 55277p104 |
| VWENX | Vanguard Wellington Fund Admir | 3,034 | $206K | 0.1% | $67.90 | $67.90 | — | FUND | 921935201 |
| — | PowerShares Buyback Achievers | 4,119 | $203K | 0.1% | $49.28 | $49.28 | — | INX | 73935x286 |
| — | Oracle Corp | 4,663 | $201K | 0.1% | $43.11 | $43.11 | — | COM | 68389x105 |
| FKINX | Franklin Income Fund Cl A | 27,258 | $65,000 | 0.0% | $2.38 | $2.43 | — | FUND | 353496300 |
| — | Left Behind Games Inc. | 20,000 | $0 | 0.0% | $0.00 | — | — | COM | 52464n109 |