Location: Milwaukee, WI
CIK: 0001569667 · Show all filings
Period: Q3 2014 (← Previous) (Next →)
Filing Date: Nov 6, 2014
Total Value: $136M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| — | General Electric Co. | 175,224 | $4.489M | 3.3% | $23.29 | — | COM | 369604103 |
| JNJ | Johnson & Johnson | 30,138 | $3.212M | 2.4% | $59.66 | +26.7% | COM | 478160104 |
| AAPL | Apple Inc. | 28,284 | $2.85M | 2.1% | $17.85 | +21.1% | COM | 037833100 |
| RPM | RPM Inc. | 57,762 | $2.644M | 1.9% | $32.28 | +42.1% | COM | 749685103 |
| — | Walgreen Company | 44,153 | $2.617M | 1.9% | $44.65 | — | COM | 931422109 |
| MGK | Vanguard Mega Cap 300 Growth I | 30,587 | $2.379M | 1.8% | $62.03 | — | ETF | 921910816 |
| MSFT | Microsoft Corp. | 50,824 | $2.356M | 1.7% | $26.70 | +41.0% | COM | 594918104 |
| PG | Procter & Gamble Co. | 27,930 | $2.339M | 1.7% | $55.10 | +8.4% | COM | 742718109 |
| PEP | Pepsico Inc. | 24,303 | $2.262M | 1.7% | $56.08 | +15.7% | COM | 713448108 |
| FISV | Fiserv Inc. | 33,286 | $2.151M | 1.6% | $26.11 | +21.1% | COM | 337738108 |
| GILD | Gilead Sciences | 19,502 | $2.076M | 1.5% | $54.63 | +24.5% | COM | 375558103 |
| INTC | Intel Corp. | 57,125 | $1.989M | 1.5% | $17.29 | +48.9% | COM | 458140100 |
| VYM | Vanguard High Dividend Yield I | 29,119 | $1.934M | 1.4% | $57.28 | — | ETF | 921946406 |
| KMB | Kimberly-Clark Corp. | 17,532 | $1.886M | 1.4% | $63.06 | +12.3% | COM | 494368103 |
| LQD | iShares iBoxx Invest Grade Cor | 15,538 | $1.837M | 1.4% | $113.79 | — | FIXD | 464287242 |
| CVX | Chevron Corp. | 14,897 | $1.778M | 1.3% | $71.30 | +10.1% | COM | 166764100 |
| IBM | Intl Business Mach. Corp. | 9,158 | $1.738M | 1.3% | $117.19 | -2.4% | COM | 459200101 |
| — | Novartis AG | 17,350 | $1.633M | 1.2% | $70.87 | — | COM | 66987v109 |
| — | Medtronic Inc | 25,943 | $1.607M | 1.2% | $51.72 | — | COM | 585055106 |
| LNT | Alliant Energy | 28,344 | $1.571M | 1.2% | $17.08 | +17.5% | COM | 018802108 |
| KSS | Kohl's Corp. | 25,618 | $1.563M | 1.2% | $49.91 | +13.4% | COM | 500255104 |
| VFC | VF Corp | 23,357 | $1.542M | 1.1% | $49.92 | +19.8% | COM | 918204108 |
| PFE | Pfizer Inc. | 51,700 | $1.529M | 1.1% | $16.52 | +5.6% | COM | 717081103 |
| CL | Colgate-Palmolive Co. | 23,094 | $1.506M | 1.1% | $44.38 | +14.2% | COM | 194162103 |
| — | Johnson Controls | 33,637 | $1.48M | 1.1% | $36.03 | — | COM | 478366107 |
| — | AT&T Inc | 41,461 | $1.461M | 1.1% | $35.28 | — | COM | 00206r102 |
| — | AbbVie Inc. | 24,944 | $1.441M | 1.1% | $42.93 | — | COM | 00287y109 |
| BRK/B | Berkshire Hathaway cl. B | 10,385 | $1.435M | 1.1% | $110.25 | +20.8% | COM | 084670702 |
| — | MGE Energy | 36,772 | $1.37M | 1.0% | $48.84 | — | COM | 55277p104 |
| TEVA | Teva Pharmaceutical Ind. | 25,279 | $1.359M | 1.0% | $39.36 | — | COM | 881624209 |
| — | Google Inc. Class C Non-Voting | 2,218 | $1.281M | 0.9% | $575.47 | — | COM | 38259p706 |
| VZ | Verizon | 25,537 | $1.277M | 0.9% | $26.80 | +3.7% | COM | 92343V104 |
| ORCL | Oracle Corp. | 32,835 | $1.257M | 0.9% | $28.06 | +21.9% | COM | 68389X105 |
| VWO | Vanguard Emerging Markets Stoc | 28,800 | $1.201M | 0.9% | $39.70 | — | INTL | 922042858 |
| IJT | S&P 600/Barra Growth Index (iS | 10,537 | $1.186M | 0.9% | $96.89 | — | SMLC | 464287887 |
| IJS | S&P 600/Barra Value Index (iSh | 10,854 | $1.165M | 0.9% | $93.40 | — | SMLC | 464287879 |
| XMUIX | BlackRock Int. Duration Munici | 79,990 | $1.157M | 0.9% | $14.62 | — | FIXD | 09253X102 |
| AGG | iShares Barclays Aggregate Bon | 10,434 | $1.138M | 0.8% | $107.31 | — | FIXD | 464287226 |
| — | Du Pont E.I. De Nemour & Co. | 15,833 | $1.136M | 0.8% | $52.66 | — | COM | 263534109 |
| — | Google Inc. Class A | 1,916 | $1.127M | 0.8% | $920.63 | — | COM | 38259p508 |
| PRU | Prudential Financial, Inc. | 12,817 | $1.127M | 0.8% | $43.07 | +27.6% | COM | 744320102 |
| AMGN | Amgen | 7,958 | $1.118M | 0.8% | $75.39 | +25.4% | COM | 031162100 |
| XOM | Exxon-Mobil | 11,876 | $1.117M | 0.8% | $53.70 | +14.5% | COM | 30231G102 |
| — | Wisconsin Energy Corp. | 25,726 | $1.106M | 0.8% | $43.56 | — | COM | 976657106 |
| SLB | Schlumberger Ltd. | 10,535 | $1.071M | 0.8% | $53.12 | +49.6% | COM | 806857108 |
| — | Madison Covered Call&Equity St | 124,156 | $1.043M | 0.8% | $7.93 | — | ETF | 557437100 |
| — | Berkshire Hathaway cl. A (1/10 | 500 | $1.034M | 0.8% | $1686.00 | — | COM | 084990175 |
| DE | Deere & Co | 12,426 | $1.019M | 0.8% | $68.60 | +1.1% | COM | 244199105 |
| QCOM | Qualcomm Inc. | 13,565 | $1.014M | 0.7% | $45.29 | +22.4% | COM | 747525103 |
| — | Range Resources | 14,210 | $964K | 0.7% | $76.71 | — | COM | 75281a109 |
| JPM | J.P. Morgan Chase & Co. | 15,505 | $934K | 0.7% | $36.71 | +17.5% | COM | 46625H100 |
| GPC | Genuine Parts | 10,542 | $925K | 0.7% | $54.12 | +15.7% | COM | 372460105 |
| MCD | McDonald's | 9,703 | $920K | 0.7% | $71.73 | -0.7% | COM | 580135101 |
| VB | Vanguard Small Cap ETF | 8,255 | $913K | 0.7% | $96.09 | — | SMLC | 922908751 |
| EMR | Emerson Electric Co. | 14,055 | $880K | 0.6% | $40.12 | +19.1% | COM | 291011104 |
| VEA | Vanguard MSCI EAFE ETF | 21,759 | $865K | 0.6% | $36.89 | — | INTL | 921943858 |
| — | Apache Corporation | 9,005 | $845K | 0.6% | $83.86 | — | COM | 037411105 |
| — | SPDR Short Term Municipal Bond | 34,345 | $838K | 0.6% | $24.09 | — | FIXD | 78464a425 |
| — | Praxair | 6,412 | $827K | 0.6% | $115.10 | — | COM | 74005P104 |
| TIP | iShares Barclays TIPS Bond Fun | 7,337 | $822K | 0.6% | $112.02 | — | FIXD | 464287176 |
| VO | Vanguard Mid Cap ETF | 6,971 | $818K | 0.6% | $97.30 | — | ETF | 922908629 |
| — | WisdomTree EAFE Dividend-Wgtd | 15,570 | $814K | 0.6% | $47.35 | — | INTL | 97717w703 |
| CSCO | Cisco Systems Inc. | 32,093 | $808K | 0.6% | $15.42 | +14.8% | COM | 17275R102 |
| — | Accenture | 9,895 | $805K | 0.6% | $75.94 | — | COM | g1151c101 |
| IEI | iShares 3-7 Year Treasury Bond | 6,365 | $772K | 0.6% | $121.29 | — | FIXD | 464288661 |
| WFC | Wells Fargo & Co. | 14,722 | $764K | 0.6% | $29.39 | +27.3% | COM | 949746101 |
| — | Facebook Inc. | 9,376 | $741K | 0.5% | $56.06 | — | COM | 30303m102 |
| SWK | Stanley Black & Decker, Inc. | 8,339 | $740K | 0.5% | $58.23 | +15.0% | COM | 854502101 |
| ABT | Abbott Labs | 17,537 | $729K | 0.5% | $29.03 | +17.5% | COM | 002824100 |
| — | Dow Chemical Corp. | 13,885 | $728K | 0.5% | $32.56 | — | COM | 260543103 |
| WMT | Wal-Mart Stores Inc. | 9,380 | $717K | 0.5% | $20.00 | +1.5% | COM | 931142103 |
| — | S&P Dep Receipts | 3,590 | $707K | 0.5% | $161.38 | — | ETF | 78462f103 |
| USB | U.S. Bancorp | 16,809 | $703K | 0.5% | $22.66 | +25.4% | COM | 902973304 |
| — | SPDR Dow Jones Global Real Est | 15,564 | $690K | 0.5% | $42.46 | — | REAL | 78463x749 |
| CVSIX | Calamos Market Neutral Income | 52,679 | $689K | 0.5% | $12.78 | — | HEDG | 128119203 |
| OXY | Occidental Petroleum | 7,115 | $684K | 0.5% | $57.93 | +17.4% | COM | 674599105 |
| IDV | iShares Dow Jones EPAC Select | 18,972 | $679K | 0.5% | $32.01 | — | INTL | 464288448 |
| RRX | Regal-Beloit Corp. | 10,515 | $676K | 0.5% | $69.88 | +2.9% | COM | 758750103 |
| — | Anadarko Petroleum | 6,556 | $665K | 0.5% | $85.89 | — | COM | 032511107 |
| CAT | Caterpillar Inc. | 6,515 | $645K | 0.5% | $62.86 | +26.1% | COM | 149123101 |
| MTG | MGIC Investment Corp. | 80,512 | $629K | 0.5% | $7.57 | +8.2% | COM | 552848103 |
| EFA | Europe/Australia/Far-East Inde | 9,678 | $621K | 0.5% | $60.26 | — | INTL | 464287465 |
| — | PIMCO Build America Bond ETF | 11,915 | $616K | 0.5% | $50.57 | — | FIXD | 72201r825 |
| — | BlackRock MuniAssets Fund | 46,080 | $605K | 0.4% | $12.62 | — | FIXD | 09254j102 |
| BMO | Bank of Montreal | 8,211 | $604K | 0.4% | $37.63 | +26.1% | COM | 063671101 |
| EEM | MSCI Emerging Markets Index (i | 14,270 | $593K | 0.4% | $38.49 | — | INTL | 464287234 |
| HAL | Halliburton Co. | 9,105 | $587K | 0.4% | $39.52 | +39.7% | COM | 406216101 |
| — | SPDR Barclays Capital High Yie | 14,581 | $586K | 0.4% | $39.53 | — | FIXD | 78464a417 |
| — | Gold Shares SPDR | 4,955 | $576K | 0.4% | $119.95 | — | CMDT | 78463v107 |
| — | Eaton Vance Limited Duration I | 38,585 | $563K | 0.4% | $15.92 | — | FIXD | 27828H105 |
| DJP | iPath Dow Jones-AIG Commodity | 16,201 | $557K | 0.4% | $36.67 | — | CMDT | 06738C778 |
| — | Duff & Phelps Select Income Fu | 54,563 | $552K | 0.4% | $9.82 | — | COM | 23325P104 |
| — | SPDR Dow Jones Industrial Aver | 3,243 | $552K | 0.4% | $148.47 | — | ETF | 78467x109 |
| — | Nordstrom Inc. | 7,941 | $543K | 0.4% | $59.87 | — | COM | 655664100 |
| D | Dominion Resources Inc. | 7,697 | $532K | 0.4% | $34.79 | +22.5% | COM | 25746U109 |
| PAYX | Paychex | 12,023 | $531K | 0.4% | $25.02 | +18.9% | COM | 704326107 |
| DIS | Walt Disney Productions | 5,821 | $518K | 0.4% | $56.26 | +41.0% | COM | 254687106 |
| — | PIMCO 1-5 Year US TIPS Index E | 9,515 | $500K | 0.4% | $52.76 | — | FIXD | 72201r205 |
| BP | BP p.l.c. | 11,297 | $497K | 0.4% | $43.32 | — | COM | 055622104 |
| — | PIMCO Corporate Opportunity Fu | 28,450 | $485K | 0.4% | $19.43 | — | FIXD | 72201b101 |
| ROK | Rockwell Automation | 4,298 | $472K | 0.3% | $67.90 | +38.2% | COM | 773903109 |
| KO | Coca-Cola Co. | 11,047 | $471K | 0.3% | $27.85 | +3.6% | COM | 191216100 |
| AAXJ | iShares MSCI All Country Asia | 7,677 | $471K | 0.3% | $54.97 | — | INTL | 464288182 |
| FXI | China-H FTSE/Xinhua 25 Index ( | 12,168 | $466K | 0.3% | $32.49 | — | INTL | 464287184 |
| GD | General Dynamics | 3,660 | $465K | 0.3% | $57.37 | +65.7% | COM | 369550108 |
| — | UnitedHealth Group Inc | 5,356 | $462K | 0.3% | $77.47 | — | COM | 91324p102 |
| C | Citigroup Inc. | 8,733 | $453K | 0.3% | $37.07 | +0.9% | COM | 172967424 |
| PM | Philip Morris International | 5,285 | $441K | 0.3% | $49.75 | -3.7% | COM | 718172109 |
| — | Calamos Convertible & High Inc | 30,955 | $439K | 0.3% | $12.39 | — | FIXD | 12811p108 |
| — | MidCap SPDRs | 1,728 | $431K | 0.3% | $211.63 | — | ETF | 78467y107 |
| — | WisdomTree Emerg Mkts High-Yie | 8,993 | $430K | 0.3% | $48.44 | — | INTL | 97717w315 |
| — | United Technologies Corp. | 3,805 | $402K | 0.3% | $101.44 | — | COM | 913017109 |
| — | Goldman Sachs Satellite Strate | 48,360 | $395K | 0.3% | $7.90 | — | HEDG | 38143H357 |
| BHP | BHP Billiton Ltd ADR | 6,651 | $392K | 0.3% | $57.71 | — | COM | 088606108 |
| DXJ | Wisdom Tree Japan Hedged Equit | 7,464 | $391K | 0.3% | $50.57 | — | INTL | 97717W851 |
| — | PIMCO Enhanced Short Maturity | 3,855 | $391K | 0.3% | $101.28 | — | FIXD | 72201r833 |
| — | SPDR Nuveen Barclays Cap Build | 6,357 | $389K | 0.3% | $61.19 | — | FIXD | 78464a276 |
| FAST | Fastenal Co. | 8,608 | $386K | 0.3% | $8.84 | -4.3% | COM | 311900104 |
| — | DWS RREEF Global Infrastructur | 25,009 | $383K | 0.3% | $15.31 | — | HEDG | 25156a809 |
| HOG | Harley Davidson | 6,554 | $381K | 0.3% | $54.35 | +17.7% | COM | 412822108 |
| — | Altria Group | 8,158 | $375K | 0.3% | $35.51 | — | COM | 02209s103 |
| — | Valero Energy Corp | 7,815 | $362K | 0.3% | $49.93 | — | COM | 91913y100 |
| — | WisdomTree SmallCap Dividend E | 5,421 | $352K | 0.3% | $58.65 | — | SMLC | 97717w604 |
| — | Integrys Energy Group, Inc | 5,324 | $345K | 0.3% | $58.40 | — | COM | 45822p105 |
| DUK | Duke Energy | 4,607 | $344K | 0.3% | $41.69 | +9.5% | COM | 26441C204 |
| MMM | Minnesota Mining & Manufacturi | 2,319 | $329K | 0.2% | $61.58 | +35.6% | COM | 88579Y101 |
| DWX | SPDR S&P International Dividen | 6,860 | $317K | 0.2% | $45.00 | — | INTL | 78463X772 |
| — | EMC Corp. | 10,745 | $314K | 0.2% | $23.77 | — | COM | 268648102 |
| ADM | Archer-Daniels-Midland Co. | 5,600 | $286K | 0.2% | $23.37 | +50.9% | COM | 039483102 |
| SCHD | Schwab US Dividend Equity ETF | 7,334 | $283K | 0.2% | $36.93 | — | ETF | 808524797 |
| OSK | Oshkosh Corp | 6,250 | $276K | 0.2% | $32.54 | +27.9% | COM | 688239201 |
| ILF | Latin America Index (iShares) | 7,460 | $275K | 0.2% | $36.76 | — | INTL | 464287390 |
| HYMB | SPDR Nuveen S&P High Yield Mun | 4,698 | $267K | 0.2% | $56.20 | — | FIXD | 78464A284 |
| — | S&P High Yield Dividend Aristo | 3,554 | $266K | 0.2% | $66.41 | — | ETF | 78464a763 |
| SXT | Sensient Technologies | 5,030 | $263K | 0.2% | $39.63 | +37.5% | COM | 81725T100 |
| IVE | S&P 500/Barra Value (iShares) | 2,808 | $253K | 0.2% | $78.85 | — | ETF | 464287408 |
| YUM | YUM! Brands, Inc. | 3,480 | $250K | 0.2% | $42.28 | +1.5% | COM | 988498101 |
| IYT | iShares DJ Transp Avg | 1,655 | $250K | 0.2% | $109.73 | — | ETF | 464287192 |
| BRC | Brady Corp. | 11,033 | $248K | 0.2% | $24.81 | -16.7% | COM | 104674106 |
| COP | Conoco Phillips | 3,211 | $246K | 0.2% | $49.26 | +15.1% | COM | 20825C104 |
| APD | Air Products and Chemicals Inc | 1,856 | $242K | 0.2% | $74.84 | +23.5% | COM | 009158106 |
| — | NASDAQ 100 Index Tracker | 2,383 | $235K | 0.2% | $71.80 | — | ETF | 73935A104 |
| IGSB | iShares Barclays 1-3 Yr Credit | 2,222 | $234K | 0.2% | $105.67 | — | FIXD | 464288646 |
| — | Nuveen Municipal Value Fund In | 24,085 | $227K | 0.2% | $9.58 | — | FIXD | 670928100 |
| SCHG | Schwab U.S. Large-Cap Growth E | 4,621 | $227K | 0.2% | $48.64 | — | ETF | 808524300 |
| BMY | Bristol-Myers Squibb | 4,425 | $226K | 0.2% | $34.21 | +0.0% | COM | 110122108 |
| IVW | S&P 500/Barra Growth (iShares) | 2,104 | $225K | 0.2% | $84.20 | — | ETF | 464287309 |
| AMZN | Amazon.com | 687 | $222K | 0.2% | $14.90 | +11.6% | COM | 023135106 |
| HD | Home Depot Inc. | 2,405 | $221K | 0.2% | $58.74 | +11.9% | COM | 437076102 |
| NEM | Newmont Mining Corp | 9,531 | $220K | 0.2% | $24.79 | -19.8% | COM | 651639106 |
| SCZ | iShares MSCI EAFE Small Cap In | 4,426 | $215K | 0.2% | $51.94 | — | INTL | 464288273 |
| — | Claymore/Clear Global Timber I | 9,057 | $213K | 0.2% | $21.68 | — | REAL | 18383q879 |
| WOOD | iShares S&P Global Timber & Fo | 4,225 | $208K | 0.2% | $49.70 | — | REAL | 464288174 |
| — | Cohen & Steers Global Realty M | 4,987 | $203K | 0.1% | $39.50 | — | REAL | 00162q106 |
| — | Mortgage REIT Index | 15,693 | $185K | 0.1% | $12.61 | — | REAL | 464288539 |
| — | Nuveen Insured Municipal Oppor | 11,795 | $168K | 0.1% | $14.11 | — | FIXD | 670984103 |
| — | iShares Gold Trust | 12,379 | $145K | 0.1% | $12.02 | — | CMDT | 464285105 |
| — | Ridgestone Finl Svcs Inc | 12,500 | $131K | 0.1% | — | — | COM | 76610v103 |
| — | MSCI Japan Index (iShares) | 10,080 | $119K | 0.1% | $11.81 | — | INTL | 464286848 |
| — | Alliance Bernstein Income Fund | 15,508 | $116K | 0.1% | $7.46 | — | FIXD | 01881e101 |
| — | Putnam Master Intrm Inc Tr | 13,302 | $67,000 | 0.0% | $4.97 | — | FIXD | 746909100 |
| — | BlackRock Debt Strategies Fund | 10,279 | $39,000 | 0.0% | $4.09 | — | FIXD | 09255r103 |
| — | American Green Group, Inc. | 50,000 | $0 | 0.0% | — | — | COM | 02639t200 |
| — | DNAPrint Genomics, Inc. | 29,000 | $0 | 0.0% | — | — | COM | 23324q202 |
| — | Cambridge Heart | 25,000 | $0 | 0.0% | $0.02 | — | COM | 131910101 |
| NHLG | National HealthCare Logs | 200,000 | $0 | 0.0% | — | — | COM | 63633Y108 |
| — | Hard To Treat Diseases | 100,000 | $0 | 0.0% | — | — | COM | 41164a103 |