Location: Middleton, WI
CIK: 0001768302 · Show all filings
Period: Q3 2025 (← Previous) (Next →)
Filing Date: Oct 30, 2025
Total Value: $506M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| SPYG | SPDR SERIES TRUST | 401,200 | $41.93M | 8.3% | $104.51 | $55.83 | +87.2% | PRTFLO S&P500 GW | 78464A409 |
| SPYV | SPDR SERIES TRUST | 644,527 | $35.66M | 7.0% | $55.33 | $42.89 | +29.0% | PRTFLO S&P500 VL | 78464A508 |
| SPDW | SPDR INDEX SHS FDS | 678,050 | $29.01M | 5.7% | $42.79 | $31.53 | +35.7% | PORTFOLIO DEVLPD | 78463X889 |
| MDYV | SPDR SERIES TRUST | 187,625 | $15.65M | 3.1% | $83.41 | $55.56 | +50.1% | S&P 400 MDCP VAL | 78464A839 |
| OMFL | INVESCO EXCH TRD SLF IDX FD | 258,752 | $15.59M | 3.1% | $60.26 | $46.39 | +29.9% | RUSL 1000 DYNM | 46138J619 |
| USTB | VICTORY PORTFOLIOS II | 301,014 | $15.35M | 3.0% | $50.99 | $49.79 | +2.4% | SHORT TRM BD ETF | 92647N535 |
| IEFA | ISHARES TR | 175,090 | $15.29M | 3.0% | $87.31 | $65.74 | +32.8% | CORE MSCI EAFE | 46432F842 |
| SPEM | SPDR INDEX SHS FDS | 273,314 | $12.79M | 2.5% | $46.81 | $37.35 | +25.3% | PORTFOLIO EMG MK | 78463X509 |
| AVEM | AMERICAN CENTY ETF TR | 163,467 | $12.28M | 2.4% | $75.11 | $53.36 | +40.8% | AVANTIS EMGMKT | 025072604 |
| QUAL | ISHARES TR | 56,550 | $11M | 2.2% | $194.50 | $90.14 | +115.8% | MSCI USA QLT FCT | 46432F339 |
| VUG | VANGUARD INDEX FDS | 22,488 | $10.79M | 2.1% | $479.60 * | $29.14 | +174.3% | GROWTH ETF | 922908736 |
| PYLD | PIMCO ETF TR | 398,195 | $10.69M | 2.1% | $26.84 | $26.06 | +3.0% | MULTISECTOR BD | 72201R585 |
| REET | ISHARES TR | 409,148 | $10.46M | 2.1% | $25.56 | $23.37 | +9.4% | GLOBAL REIT ETF | 46434V647 |
| DFAX | DIMENSIONAL ETF TRUST | 322,197 | $10.11M | 2.0% | $31.38 | $24.23 | +29.5% | WORLD EX US CORE | 25434V880 |
| DFCF | DIMENSIONAL ETF TRUST | 234,263 | $10.02M | 2.0% | $42.76 | $42.32 | +1.0% | CORE FIXED INCOM | 25434V872 |
| JHML | JOHN HANCOCK EXCHANGE TRADED | 117,486 | $9.207M | 1.8% | $78.37 | $60.15 | +30.3% | MLTFCTR LRG CAP | 47804J107 |
| MDYG | SPDR SERIES TRUST | 91,691 | $8.395M | 1.7% | $91.56 | $65.37 | +40.1% | S&P 400 MDCP GRW | 78464A821 |
| SPAB | SPDR SERIES TRUST | 318,924 | $8.244M | 1.6% | $25.85 | $26.13 | -1.1% | PORTFOLIO AGRGTE | 78464A649 |
| SPIP | SPDR SERIES TRUST | 310,399 | $8.168M | 1.6% | $26.32 | $26.87 | -2.0% | PORTFLI TIPS ETF | 78464A656 |
| HMOP | HARTFORD FDS EXCHANGE TRADED | 208,833 | $8.138M | 1.6% | $38.97 | $37.20 | +4.8% | MUN OPORTUNITE | 41653L503 |
| FMB | FIRST TR EXCH TRADED FD III | 149,560 | $7.583M | 1.5% | $50.70 | $50.62 | +0.2% | MANAGD MUN ETF | 33739N108 |
| SPYM | SPDR SERIES TRUST | 95,785 | $7.504M | 1.5% | $78.34 | $49.67 | +57.7% | PORTFOLIO S&P500 | 78464A854 |
| USRT | ISHARES TR | 126,521 | $7.429M | 1.5% | $58.72 | $51.48 | +14.1% | CRE U S REIT ETF | 464288521 |
| VONG | VANGUARD SCOTTSDALE FDS | 59,588 | $7.18M | 1.4% | $120.50 | $63.65 | +89.3% | VNG RUS1000GRW | 92206C680 |
| FDG | AMERICAN CENTY ETF TR | 58,313 | $7.023M | 1.4% | $120.44 | $67.10 | +79.5% | FOCUSED DYNAMIC | 025072810 |
| MUNI | PIMCO ETF TR | 128,661 | $6.726M | 1.3% | $52.28 | $52.56 | -0.5% | INTER MUN BD ACT | 72201R866 |
| EFA | ISHARES TR | 71,256 | $6.653M | 1.3% | $93.37 | $70.57 | +32.3% | MSCI EAFE ETF | 464287465 |
| VOO | VANGUARD INDEX FDS | 10,762 | $6.591M | 1.3% | $612.39 | $301.97 | +102.8% | S&P 500 ETF SHS | 922908363 |
| AVUV | AMERICAN CENTY ETF TR | 62,640 | $6.235M | 1.2% | $99.53 | $81.03 | +22.8% | US SML CP VALU | 025072877 |
| FIXD | FIRST TR EXCHNG TRADED FD VI | 130,284 | $5.787M | 1.1% | $44.42 | $52.62 | -15.6% | SMITH OPPORT FXD | 33740F805 |
| PVAL | PUTNAM ETF TRUST | 131,875 | $5.634M | 1.1% | $42.72 | $36.20 | +18.0% | FOCUSED LAR CAP | 746729300 |
| IJR | ISHARES TR | 44,405 | $5.277M | 1.0% | $118.83 | $83.60 | +42.1% | CORE S&P SCP ETF | 464287804 |
| SLYG | SPDR SERIES TRUST | 51,299 | $4.838M | 1.0% | $94.31 | $74.61 | +26.4% | S&P 600 SMCP GRW | 78464A201 |
| AAPL | APPLE INC | 17,732 | $4.515M | 0.9% | $254.64 | $142.64 | +78.3% | COM | 037833100 |
| JMST | J P MORGAN EXCHANGE TRADED F | 87,431 | $4.462M | 0.9% | $51.04 | $50.81 | +0.5% | ULTRA SHT MUNCPL | 46641Q654 |
| JBND | J P MORGAN EXCHANGE TRADED F | 80,725 | $4.372M | 0.9% | $54.16 | $53.01 | +2.2% | ACTIVE BOND ETF | 46654Q716 |
| DYNF | BLACKROCK ETF TRUST | 73,024 | $4.323M | 0.9% | $59.20 | $50.17 | +18.0% | ISHARES US EQUIT | 09290C103 |
| DFAI | DIMENSIONAL ETF TRUST | 117,801 | $4.282M | 0.8% | $36.35 | $26.07 | +39.4% | INTL CORE EQT MK | 25434V203 |
| IVV | ISHARES TR | 6,046 | $4.047M | 0.8% | $669.34 | $464.64 | +44.0% | CORE S&P500 ETF | 464287200 |
| VTV | VANGUARD INDEX FDS | 20,200 | $3.767M | 0.7% | $186.49 | $126.08 | +47.9% | VALUE ETF | 922908744 |
| JHMM | JOHN HANCOCK EXCHANGE TRADED | 54,467 | $3.523M | 0.7% | $64.69 | $51.53 | +25.5% | MULTIFACTOR MI | 47804J206 |
| DFAU | DIMENSIONAL ETF TRUST | 62,993 | $2.883M | 0.6% | $45.76 | $28.91 | +58.3% | US CORE EQT MKT | 25434V104 |
| FNOV | FIRST TR EXCHNG TRADED FD VI | 53,557 | $2.833M | 0.6% | $52.89 | $35.23 | +50.1% | FT VEST US EQT | 33740F847 |
| NVDA | NVIDIA CORPORATION | 14,886 | $2.777M | 0.5% | $186.58 | $94.07 | +98.3% | COM | 67066G104 |
| FVD | FIRST TR EXCHANGE-TRADED FD | 56,292 | $2.603M | 0.5% | $46.24 | $36.75 | +25.8% | SHS | 33734H106 |
| VOT | VANGUARD INDEX FDS | 8,541 | $2.509M | 0.5% | $293.79 | $151.66 | +93.7% | MCAP GR IDXVIP | 922908538 |
| MSFT | MICROSOFT CORP | 4,697 | $2.433M | 0.5% | $517.99 | $223.80 | +131.0% | COM | 594918104 |
| VO | VANGUARD INDEX FDS | 8,184 | $2.404M | 0.5% | $293.74 * | $43.94 | +67.1% | MID CAP ETF | 922908629 |
| IJH | ISHARES TR | 36,067 | $2.354M | 0.5% | $65.26 | $53.41 | +22.2% | CORE S&P MCP ETF | 464287507 |
| FSEP | FIRST TR EXCHNG TRADED FD VI | 46,352 | $2.343M | 0.5% | $50.54 | $45.61 | +10.8% | FT VEST US EQT | 33740U307 |
| FNDE | SCHWAB STRATEGIC TR | 59,350 | $2.146M | 0.4% | $36.16 | $31.08 | +16.4% | FUNDAMENTAL EMER | 808524730 |
| FICO | FAIR ISAAC CORP | 1,368 | $2.047M | 0.4% | $1496.53 | $453.90 | +229.7% | COM | 303250104 |
| IVVB | BLACKROCK ETF TRUST II | 61,468 | $2.011M | 0.4% | $32.72 | $29.83 | +9.7% | ISHARES LARG CAP | 092528801 |
| ORCL | ORACLE CORP | 6,979 | $1.963M | 0.4% | $281.24 | $72.32 | +288.2% | COM | 68389X105 |
| COWZ | PACER FDS TR | 33,866 | $1.946M | 0.4% | $57.47 | $47.26 | +21.6% | US CASH COWS 100 | 69374H881 |
| FTCS | FIRST TR EXCHANGE-TRADED FD | 19,741 | $1.849M | 0.4% | $93.64 | $64.09 | +46.1% | CAP STRENGTH ETF | 33733E104 |
| VEA | VANGUARD TAX-MANAGED FDS | 27,870 | $1.67M | 0.3% | $59.92 | $45.63 | +31.3% | VAN FTSE DEV MKT | 921943858 |
| QQQ | INVESCO QQQ TR | 2,732 | $1.64M | 0.3% | $600.33 | $470.59 | +27.6% | UNIT SER 1 | 46090E103 |
| CGXU | CAPITAL GROUP INTL FOCUS EQT | 54,910 | $1.626M | 0.3% | $29.62 | $26.26 | +12.8% | SHS CREATION UNI | 14019W109 |
| DFIS | DIMENSIONAL ETF TRUST | 51,042 | $1.614M | 0.3% | $31.63 | $22.83 | +38.5% | INTL SMALL CAP E | 25434V773 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 20,690 | $1.516M | 0.3% | $73.29 | $57.88 | +26.6% | S&P500 QUALITY | 46137V241 |
| SLYV | SPDR SERIES TRUST | 17,018 | $1.509M | 0.3% | $88.65 | $61.18 | +44.9% | S&P 600 SMCP VAL | 78464A300 |
| SPY | SPDR S&P 500 ETF TR | 2,122 | $1.414M | 0.3% | $666.21 | $423.39 | +57.3% | TR UNIT | 78462F103 |
| EEM | ISHARES TR | 26,355 | $1.407M | 0.3% | $53.40 | $47.68 | +12.0% | MSCI EMG MKT ETF | 464287234 |
| IAU | ISHARES GOLD TR | 17,102 | $1.245M | 0.2% | $72.77 | $62.07 | +17.2% | ISHARES NEW | 464285204 |
| VIG | VANGUARD SPECIALIZED FUNDS | 5,694 | $1.229M | 0.2% | $215.79 | $108.20 | +99.4% | DIV APP ETF | 921908844 |
| EMXC | ISHARES INC | 18,015 | $1.216M | 0.2% | $67.51 | $51.90 | +30.1% | MSCI EMRG CHN | 46434G764 |
| FDVV | FIDELITY COVINGTON TRUST | 21,514 | $1.199M | 0.2% | $55.71 | $49.19 | +13.3% | HIGH DIVID ETF | 316092840 |
| MTUM | ISHARES TR | 4,618 | $1.184M | 0.2% | $256.45 | $110.17 | +132.8% | MSCI USA MMENTM | 46432F396 |
| TSLA | TESLA INC | 2,620 | $1.165M | 0.2% | $444.72 | $256.51 | +73.4% | COM | 88160R101 |
| META | META PLATFORMS INC | 1,474 | $1.083M | 0.2% | $734.56 | $409.46 | +79.2% | CL A | 30303M102 |
| DFAC | DIMENSIONAL ETF TRUST | 28,000 | $1.08M | 0.2% | $38.57 | $26.53 | +45.4% | US CORE EQUITY 2 | 25434V708 |
| DEM | WISDOMTREE TR | 22,876 | $1.052M | 0.2% | $45.99 | $42.95 | +7.1% | EMER MKT HIGH FD | 97717W315 |
| FAUG | FIRST TR EXCHNG TRADED FD VI | 20,167 | $1.047M | 0.2% | $51.91 | $50.49 | +2.8% | FT VEST US EQT | 33740F862 |
| ESGU | ISHARES TR | 7,102 | $1.034M | 0.2% | $145.60 | $88.08 | +65.3% | ESG AWR MSCI USA | 46435G425 |
| AMZN | AMAZON COM INC | 4,649 | $1.021M | 0.2% | $219.57 | $129.10 | +70.1% | COM | 023135106 |
| VBK | VANGUARD INDEX FDS | 3,409 | $1.015M | 0.2% | $297.61 | $207.76 | +43.3% | SML CP GRW ETF | 922908595 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 17,405 | $994K | 0.2% | $57.10 | $54.51 | +4.7% | EQUITY PREMIUM | 46641Q332 |
| CACC | CREDIT ACCEP CORP MICH | 2,100 | $981K | 0.2% | $466.93 | $402.77 | +15.9% | COM | 225310101 |
| ESGD | ISHARES TR | 10,268 | $955K | 0.2% | $92.98 | $70.80 | +31.3% | ESG AW MSCI EAFE | 46435G516 |
| IUSV | ISHARES TR | 8,066 | $806K | 0.2% | $99.94 | $66.06 | +51.3% | CORE S&P US VLU | 464287663 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 1,519 | $764K | 0.2% | $502.74 | $281.45 | +78.6% | CL B NEW | 084670702 |
| SPMD | SPDR SERIES TRUST | 12,992 | $743K | 0.1% | $57.19 | $38.62 | +48.1% | PORTFOLIO S&P400 | 78464A847 |
| GOOGL | ALPHABET INC | 3,050 | $741K | 0.1% | $243.10 | $116.86 | +107.9% | CAP STK CL A | 02079K305 |
| TAXF | AMERICAN CENTY ETF TR | 14,373 | $722K | 0.1% | $50.23 | $50.07 | +0.3% | DIVERSIFIED MU | 025072505 |
| XOM | EXXON MOBIL CORP | 6,155 | $694K | 0.1% | $112.75 | $51.89 | +115.4% | COM | 30231G102 |
| ANET | ARISTA NETWORKS INC | 4,697 | $684K | 0.1% | $145.71 | $103.62 | +40.6% | COM SHS | 040413205 |
| AVGO | BROADCOM INC | 1,973 | $651K | 0.1% | $329.87 | $152.69 | +115.7% | COM | 11135F101 |
| VOE | VANGUARD INDEX FDS | 3,547 | $619K | 0.1% | $174.58 | $109.51 | +59.4% | MCAP VL IDXVIP | 922908512 |
| GOOG | ALPHABET INC | 2,506 | $610K | 0.1% | $243.51 | $120.90 | +101.3% | CAP STK CL C | 02079K107 |
| VTI | VANGUARD INDEX FDS | 1,858 | $610K | 0.1% | $328.17 | $182.87 | +79.5% | TOTAL STK MKT | 922908769 |
| EXAS | EXACT SCIENCES CORP | 10,824 | $592K | 0.1% | $54.71 | $44.87 | +21.9% | COM | 30063P105 |
| AVEE | AMERICAN CENTY ETF TR | 9,139 | $586K | 0.1% | $64.12 | $57.89 | +10.8% | AVANTIS EMERGING | 025072141 |
| VBR | VANGUARD INDEX FDS | 2,782 | $581K | 0.1% | $208.71 | $127.98 | +63.1% | SM CP VAL ETF | 922908611 |
| OMFS | INVESCO EXCH TRD SLF IDX FD | 12,683 | $558K | 0.1% | $43.99 | $39.54 | +11.3% | RUSL 2000 DYNM | 46138J593 |
| NFLX | NETFLIX INC | 461 | $553K | 0.1% | $1198.92 * | $46.85 | +155.9% | COM | 64110L106 |
| XMLV | INVESCO EXCH TRADED FD TR II | 8,377 | $532K | 0.1% | $63.56 | $48.47 | +31.1% | S&P MIDCP LOW | 46138E198 |
| SCHX | SCHWAB STRATEGIC TR | 20,081 | $529K | 0.1% | $26.34 | $20.48 | +28.6% | US LRG CAP ETF | 808524201 |
| SPSM | SPDR SERIES TRUST | 11,294 | $523K | 0.1% | $46.32 | $36.83 | +25.8% | PORTFOLIO S&P600 | 78468R853 |
| VB | VANGUARD INDEX FDS | 2,053 | $522K | 0.1% | $254.28 | $185.34 | +37.2% | SMALL CP ETF | 922908751 |
| CWB | SPDR SERIES TRUST | 5,601 | $507K | 0.1% | $90.50 | $55.06 | +64.4% | BBG CONV SEC ETF | 78464A359 |
| SHOP | SHOPIFY INC | 3,341 | $497K | 0.1% | $148.61 | $97.85 | +51.9% | CL A SUB VTG SHS | 82509L107 |
| JPM | JPMORGAN CHASE & CO. | 1,549 | $489K | 0.1% | $315.43 | $139.13 | +125.6% | COM | 46625H100 |
| LLY | ELI LILLY & CO | 612 | $467K | 0.1% | $762.74 | $419.73 | +81.5% | COM | 532457108 |
| F | FORD MTR CO | 38,719 | $463K | 0.1% | $11.96 | $9.88 | +19.6% | COM | 345370860 |
| V | VISA INC | 1,332 | $455K | 0.1% | $341.38 | $203.95 | +67.1% | COM CL A | 92826C839 |
| GD | GENERAL DYNAMICS CORP | 1,293 | $441K | 0.1% | $341.00 | $149.20 | +127.6% | COM | 369550108 |
| COST | COSTCO WHSL CORP NEW | 471 | $436K | 0.1% | $925.32 | $495.31 | +86.6% | COM | 22160K105 |
| WMT | WALMART INC | 4,041 | $416K | 0.1% | $103.06 | $52.31 | +96.6% | COM | 931142103 |
| SYK | STRYKER CORPORATION | 1,017 | $376K | 0.1% | $369.67 | $233.88 | +57.7% | COM | 863667101 |
| ABBV | ABBVIE INC | 1,493 | $346K | 0.1% | $231.61 | $178.22 | +29.0% | COM | 00287Y109 |
| BA | BOEING CO | 1,600 | $345K | 0.1% | $215.83 | $174.58 | +23.6% | COM | 097023105 |
| IBM | INTERNATIONAL BUSINESS MACHS | 1,210 | $341K | 0.1% | $282.16 | $109.22 | +156.9% | COM | 459200101 |
| MA | MASTERCARD INCORPORATED | 586 | $333K | 0.1% | $568.64 | $477.95 | +18.9% | CL A | 57636Q104 |
| ICOW | PACER FDS TR | 8,881 | $323K | 0.1% | $36.42 | $30.03 | +21.3% | DEVELOPED MRKT | 69374H873 |
| PM | PHILIP MORRIS INTL INC | 1,992 | $323K | 0.1% | $162.21 | $83.91 | +89.8% | COM | 718172109 |
| ROK | ROCKWELL AUTOMATION INC | 861 | $301K | 0.1% | $349.33 | $239.73 | +45.3% | COM | 773903109 |
| HD | HOME DEPOT INC | 726 | $294K | 0.1% | $405.19 | $284.77 | +41.4% | COM | 437076102 |
| FIS | FIDELITY NATL INFORMATION SV | 4,449 | $293K | 0.1% | $65.95 | $96.57 | -32.1% | COM | 31620M106 |
| MO | ALTRIA GROUP INC | 4,419 | $292K | 0.1% | $66.06 | $34.42 | +88.5% | COM | 02209S103 |
| SHYG | ISHARES TR | 6,661 | $288K | 0.1% | $43.30 | $44.96 | -3.7% | 0-5YR HI YL CP | 46434V407 |
| EFG | ISHARES TR | 2,503 | $285K | 0.1% | $113.88 | $82.26 | +38.4% | EAFE GRWTH ETF | 464288885 |
| MCD | MCDONALDS CORP | 891 | $271K | 0.1% | $304.04 | $227.74 | +32.6% | COM | 580135101 |
| ASML | ASML HOLDING N V | 269 | $260K | 0.1% | $967.96 | $721.72 | +34.1% | N Y REGISTRY SHS | N07059210 |
| BAC | BANK AMERICA CORP | 4,911 | $253K | 0.1% | $51.59 | $30.38 | +68.9% | COM | 060505104 |
| EVH | EVOLENT HEALTH INC | 29,574 | $250K | 0.0% | $8.46 | $27.80 | -69.6% | CL A | 30050B101 |
| CSCO | CISCO SYS INC | 3,532 | $242K | 0.0% | $68.42 | $55.37 | +22.2% | COM | 17275R102 |
| CVX | CHEVRON CORP NEW | 1,555 | $241K | 0.0% | $155.29 | $133.91 | +14.7% | COM | 166764100 |
| FBIZ | FIRST BUSINESS FINL SVCS INC | 4,615 | $237K | 0.0% | $51.26 | $40.73 | +24.4% | COM | 319390100 |
| PLTR | PALANTIR TECHNOLOGIES INC | 1,290 | $235K | 0.0% | $182.42 | $162.07 | +12.6% | CL A | 69608A108 |
| MGEE | MGE ENERGY INC | 2,776 | $234K | 0.0% | $84.18 | $64.19 | +30.4% | COM | 55277P104 |
| IWF | ISHARES TR | 490 | $230K | 0.0% | $468.41 * | $95.62 | +22.5% | RUS 1000 GRW ETF | 464287614 |
| VZ | VERIZON COMMUNICATIONS INC | 5,172 | $227K | 0.0% | $43.95 | $39.17 | +10.3% | COM | 92343V104 |
| NOW | SERVICENOW INC | 245 | $226K | 0.0% | $922.12 * | $188.63 | -2.4% | COM | 81762P102 |
| BMO | BANK MONTREAL QUE | 1,680 | $219K | 0.0% | $130.25 | $118.02 | +10.4% | COM | 063671101 |
| MCK | MCKESSON CORP | 277 | $214K | 0.0% | $772.54 | $703.03 | +9.8% | COM | 58155Q103 |
| IWP | ISHARES TR | 1,489 | $212K | 0.0% | $142.41 | $126.51 | +12.6% | RUS MD CP GR ETF | 464287481 |
| WFC | WELLS FARGO CO NEW | 2,441 | $205K | 0.0% | $83.83 | $80.47 | +3.6% | COM | 949746101 |
| SCHG | SCHWAB STRATEGIC TR | 6,284 | $201K | 0.0% | $31.91 | $30.48 | +4.7% | US LCAP GR ETF | 808524300 |
| LND | BRASILAGRO COMPANHIA BRASILE | 13,000 | $50,440 | 0.0% | $3.88 | $3.82 | +1.5% | SPONSORED ADR | 10554B104 |