Location: Middleton, WI
CIK: 0001768302 · Show all filings
Period: Q4 2025 (← Previous) (Next →)
Filing Date: Jan 15, 2026
Total Value: $532M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| SPYG | SPDR SERIES TRUST | 380,325 | $40.58M | 7.6% | $57.81 | — | STATE STREET SPD | 78464A409 |
| SPYV | SPDR SERIES TRUST | 676,263 | $38.42M | 7.2% | $44.87 | — | STATE STREET SPD | 78464A508 |
| SPDW | SPDR INDEX SHS FDS | 684,153 | $30.38M | 5.7% | $31.66 | — | PORTFOLIO DEVLPD | 78463X889 |
| IEFA | ISHARES TR | 197,956 | $17.71M | 3.3% | $67.48 | — | CORE MSCI EAFE | 46432F842 |
| USTB | VICTORY PORTFOLIOS II | 315,306 | $16.03M | 3.0% | $49.97 | — | SHORT TRM BD ETF | 92647N535 |
| MDYV | SPDR SERIES TRUST | 175,750 | $14.88M | 2.8% | $51.20 | — | STATE STREET SPD | 78464A839 |
| AVEM | AMERICAN CENTY ETF TR | 167,024 | $12.86M | 2.4% | $54.31 | — | AVANTIS EMGMKT | 025072604 |
| SPEM | SPDR INDEX SHS FDS | 270,813 | $12.68M | 2.4% | $37.00 | — | PORTFOLIO EMG MK | 78463X509 |
| PYLD | PIMCO ETF TR | 438,407 | $11.7M | 2.2% | $26.10 | — | MULTISECTOR BD | 72201R585 |
| QUAL | ISHARES TR | 56,958 | $11.31M | 2.1% | $87.47 | — | MSCI USA QLT FCT | 46432F339 |
| VUG | VANGUARD INDEX FDS | 22,224 | $10.84M | 2.0% | $173.15 | — | GROWTH ETF | 922908736 |
| DFAX | DIMENSIONAL ETF TRUST | 324,812 | $10.63M | 2.0% | $23.30 | — | WORLD EX US CORE | 25434V880 |
| DFCF | DIMENSIONAL ETF TRUST | 249,044 | $10.6M | 2.0% | $42.59 | — | CORE FIXED INCOM | 25434V872 |
| REET | ISHARES TR | 421,282 | $10.51M | 2.0% | $23.33 | — | GLOBAL REIT ETF | 46434V647 |
| JHML | JOHN HANCOCK EXCHANGE TRADED | 131,506 | $10.5M | 2.0% | $63.52 | — | MLTFCTR LRG CAP | 47804J107 |
| OMFL | INVESCO EXCH TRD SLF IDX FD | 167,428 | $10.23M | 1.9% | $46.67 | — | RUSL 1000 DYNM | 46138J619 |
| SPAB | SPDR SERIES TRUST | 352,597 | $9.079M | 1.7% | $26.18 | — | STATE STREET SPD | 78464A649 |
| SPIP | SPDR SERIES TRUST | 345,832 | $8.974M | 1.7% | $31.20 | — | STATE STREET SPD | 78464A656 |
| MDYG | SPDR SERIES TRUST | 92,965 | $8.593M | 1.6% | $64.34 | — | STATE STREET SPD | 78464A821 |
| HMOP | HARTFORD FDS EXCHANGE TRADED | 208,888 | $8.17M | 1.5% | $37.63 | — | MUN OPORTUNITE | 41653L503 |
| FDG | AMERICAN CENTY ETF TR | 64,111 | $8.132M | 1.5% | $71.52 | — | FOCUSED DYNAMIC | 025072810 |
| FMB | FIRST TR EXCH TRADED FD III | 158,806 | $8.121M | 1.5% | $50.90 | — | MANAGD MUN ETF | 33739N108 |
| SPYM | SPDR SERIES TRUST | 97,067 | $7.787M | 1.5% | $49.82 | — | STATE STREET SPD | 78464A854 |
| USRT | ISHARES TR | 128,841 | $7.339M | 1.4% | $49.95 | — | CRE U S REIT ETF | 464288521 |
| VONG | VANGUARD SCOTTSDALE FDS | 59,310 | $7.221M | 1.4% | $59.85 | — | VNG RUS1000GRW | 92206C680 |
| EFA | ISHARES TR | 74,021 | $7.108M | 1.3% | $68.47 | — | MSCI EAFE ETF | 464287465 |
| MUNI | PIMCO ETF TR | 130,377 | $6.833M | 1.3% | $52.49 | — | INTER MUN BD ACT | 72201R866 |
| VOO | VANGUARD INDEX FDS | 10,765 | $6.751M | 1.3% | $292.44 | — | S&P 500 ETF SHS | 922908363 |
| JTEK | J P MORGAN EXCHANGE TRADED F | 73,977 | $6.663M | 1.3% | $90.07 | — | U S TECH LEADERS | 46654Q732 |
| AVUV | AMERICAN CENTY ETF TR | 62,891 | $6.414M | 1.2% | $78.08 | — | US SML CP VALU | 025072877 |
| PVAL | PUTNAM ETF TRUST | 139,276 | $6.347M | 1.2% | $37.26 | — | FOCUSED LAR CAP | 746729300 |
| FIXD | FIRST TR EXCHNG TRADED FD VI | 136,125 | $6.033M | 1.1% | $52.18 | — | SMITH OPPORT FXD | 33740F805 |
| IJR | ISHARES TR | 44,993 | $5.407M | 1.0% | $75.77 | — | CORE S&P SCP ETF | 464287804 |
| JBND | J P MORGAN EXCHANGE TRADED F | 90,866 | $4.913M | 0.9% | $53.68 | — | ACTIVE BOND ETF | 46654Q716 |
| AAPL | APPLE INC | 17,507 | $4.759M | 0.9% | $142.64 | +88.1% | COM | 037833100 |
| SLYG | SPDR SERIES TRUST | 50,375 | $4.745M | 0.9% | $70.89 | — | STATE STREET SPD | 78464A201 |
| DYNF | BLACKROCK ETF TRUST | 77,151 | $4.692M | 0.9% | $54.80 | — | ISHARES US EQUIT | 09290C103 |
| JMST | J P MORGAN EXCHANGE TRADED F | 91,152 | $4.643M | 0.9% | $50.84 | — | ULTRA SHT MUNCPL | 46641Q654 |
| DFAI | DIMENSIONAL ETF TRUST | 111,151 | $4.236M | 0.8% | $24.22 | — | INTL CORE EQT MK | 25434V203 |
| IVV | ISHARES TR | 6,121 | $4.193M | 0.8% | $483.11 | — | CORE S&P500 ETF | 464287200 |
| VTV | VANGUARD INDEX FDS | 20,105 | $3.84M | 0.7% | $115.06 | — | VALUE ETF | 922908744 |
| JHMM | JOHN HANCOCK EXCHANGE TRADED | 58,329 | $3.819M | 0.7% | $52.62 | — | MULTIFACTOR MI | 47804J206 |
| RAAX | VANECK ETF TRUST | 98,341 | $3.435M | 0.6% | $34.93 | — | REAL ASSETS ETF | 92189F130 |
| FNOV | FIRST TR EXCHNG TRADED FD VI | 57,388 | $3.147M | 0.6% | $36.81 | — | FT VEST US EQT | 33740F847 |
| DFAU | DIMENSIONAL ETF TRUST | 62,074 | $2.905M | 0.5% | $28.28 | — | US CORE EQT MKT | 25434V104 |
| FVD | FIRST TR EXCHANGE-TRADED FD | 61,707 | $2.843M | 0.5% | $37.56 | — | SHS | 33734H106 |
| NVDA | NVIDIA CORPORATION | 14,727 | $2.747M | 0.5% | $94.07 | +97.9% | COM | 67066G104 |
| IJH | ISHARES TR | 36,408 | $2.403M | 0.5% | $83.84 | — | CORE S&P MCP ETF | 464287507 |
| VOT | VANGUARD INDEX FDS | 8,468 | $2.364M | 0.4% | $132.04 | — | MCAP GR IDXVIP | 922908538 |
| VO | VANGUARD INDEX FDS | 8,042 | $2.334M | 0.4% | $176.14 | — | MID CAP ETF | 922908629 |
| FSEP | FIRST TR EXCHNG TRADED FD VI | 44,926 | $2.316M | 0.4% | $45.70 | — | FT VEST US EQT | 33740U307 |
| FICO | FAIR ISAAC CORP | 1,367 | $2.311M | 0.4% | $453.90 | +279.2% | COM | 303250104 |
| MSFT | MICROSOFT CORP | 4,693 | $2.269M | 0.4% | $223.80 | +123.7% | COM | 594918104 |
| IVVB | BLACKROCK ETF TRUST II | 68,573 | $2.268M | 0.4% | $31.26 | — | ISHARES LRG CAP | 092528801 |
| FNDE | SCHWAB STRATEGIC TR | 62,275 | $2.246M | 0.4% | $33.15 | — | FUNDAMENTAL EMER | 808524730 |
| COWZ | PACER FDS TR | 32,936 | $1.982M | 0.4% | $44.84 | — | US CASH COWS 100 | 69374H881 |
| CGXU | CAPITAL GROUP INTL FOCUS EQT | 64,220 | $1.898M | 0.4% | $26.24 | — | SHS CREATION UNI | 14019W109 |
| FTCS | FIRST TR EXCHANGE-TRADED FD | 19,961 | $1.847M | 0.3% | $65.68 | — | CAP STRENGTH ETF | 33733E104 |
| QQQ | INVESCO QQQ TR | 2,960 | $1.818M | 0.3% | $514.35 | — | UNIT SER 1 | 46090E103 |
| DFIS | DIMENSIONAL ETF TRUST | 52,995 | $1.746M | 0.3% | $22.59 | — | INTL SMALL CAP E | 25434V773 |
| VEA | VANGUARD TAX-MANAGED FDS | 27,743 | $1.733M | 0.3% | $43.09 | — | VAN FTSE DEV MKT | 921943858 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 22,602 | $1.696M | 0.3% | $60.57 | — | S&P500 QUALITY | 46137V241 |
| SLYV | SPDR SERIES TRUST | 16,754 | $1.524M | 0.3% | $56.01 | — | STATE STREET SPD | 78464A300 |
| SPY | SPDR S&P 500 ETF TR | 2,107 | $1.437M | 0.3% | $410.37 | — | TR UNIT | 78462F103 |
| IAU | ISHARES GOLD TR | 17,673 | $1.435M | 0.3% | $63.28 | — | ISHARES NEW | 464285204 |
| EEM | ISHARES TR | 25,390 | $1.389M | 0.3% | $45.10 | — | MSCI EMG MKT ETF | 464287234 |
| ORCL | ORACLE CORP | 7,078 | $1.38M | 0.3% | $74.64 | +218.9% | COM | 68389X105 |
| FDVV | FIDELITY COVINGTON TRUST | 23,409 | $1.327M | 0.2% | $52.40 | — | HIGH DIVID ETF | 316092840 |
| EMXC | ISHARES INC | 17,982 | $1.307M | 0.2% | $49.83 | — | MSCI EMRG CHN | 46434G764 |
| VIG | VANGUARD SPECIALIZED FUNDS | 5,670 | $1.246M | 0.2% | $102.13 | — | DIV APP ETF | 921908844 |
| AMZN | AMAZON COM INC | 5,151 | $1.189M | 0.2% | $138.82 | +64.8% | COM | 023135106 |
| DEM | WISDOMTREE TR | 25,222 | $1.178M | 0.2% | $43.54 | — | EMER MKT HIGH FD | 97717W315 |
| MTUM | ISHARES TR | 4,633 | $1.16M | 0.2% | $108.64 | — | MSCI USA MMENTM | 46432F396 |
| TSLA | TESLA INC | 2,558 | $1.15M | 0.2% | $256.51 | +72.8% | COM | 88160R101 |
| DFAC | DIMENSIONAL ETF TRUST | 27,877 | $1.104M | 0.2% | $26.91 | — | US CORE EQUITY 2 | 25434V708 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 18,994 | $1.087M | 0.2% | $55.84 | — | EQUITY PREMIUM | 46641Q332 |
| FAUG | FIRST TR EXCHNG TRADED FD VI | 19,708 | $1.044M | 0.2% | $51.91 | — | FT VEST US EQT | 33740F862 |
| ESGU | ISHARES TR | 6,983 | $1.04M | 0.2% | $85.65 | — | ESG AWR MSCI USA | 46435G425 |
| VBK | VANGUARD INDEX FDS | 3,410 | $1.03M | 0.2% | $206.39 | — | SML CP GRW ETF | 922908595 |
| META | META PLATFORMS INC | 1,475 | $974K | 0.2% | $409.46 | +63.0% | CL A | 30303M102 |
| ESGD | ISHARES TR | 10,142 | $964K | 0.2% | $72.13 | — | ESG AW MSCI EAFE | 46435G516 |
| CACC | CREDIT ACCEP CORP MICH | 2,100 | $931K | 0.2% | $402.77 | +15.1% | COM | 225310101 |
| GOOGL | ALPHABET INC | 2,875 | $900K | 0.2% | $116.86 | +144.4% | CAP STK CL A | 02079K305 |
| IUSV | ISHARES TR | 8,705 | $893K | 0.2% | $65.58 | — | CORE S&P US VLU | 464287663 |
| TAXF | AMERICAN CENTY ETF TR | 15,900 | $801K | 0.2% | $49.71 | — | DIVERSIFIED MU | 025072505 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 1,588 | $798K | 0.2% | $290.83 | +71.1% | CL B NEW | 084670702 |
| GOOG | ALPHABET INC | 2,499 | $784K | 0.1% | $120.90 | +136.8% | CAP STK CL C | 02079K107 |
| SPMD | SPDR SERIES TRUST | 12,940 | $749K | 0.1% | $39.03 | — | STATE STREET SPD | 78464A847 |
| XOM | EXXON MOBIL CORP | 6,194 | $745K | 0.1% | $51.89 | +122.6% | COM | 30231G102 |
| VTI | VANGUARD INDEX FDS | 1,974 | $662K | 0.1% | $197.63 | — | TOTAL STK MKT | 922908769 |
| EXAS | EXACT SCIENCES CORP | 6,479 | $658K | 0.1% | $44.87 | +79.0% | COM | 30063P105 |
| LLY | ELI LILLY & CO | 608 | $653K | 0.1% | $419.73 | +127.7% | COM | 532457108 |
| AVGO | BROADCOM INC | 1,886 | $653K | 0.1% | $152.69 | +133.8% | COM | 11135F101 |
| AVEE | AMERICAN CENTY ETF TR | 10,189 | $636K | 0.1% | $61.73 | — | AVANTIS EMERGING | 025072141 |
| VOE | VANGUARD INDEX FDS | 3,532 | $626K | 0.1% | $98.06 | — | MCAP VL IDXVIP | 922908512 |
| ANET | ARISTA NETWORKS INC | 4,644 | $609K | 0.1% | $103.62 | +32.8% | COM SHS | 040413205 |
| VBR | VANGUARD INDEX FDS | 2,782 | $589K | 0.1% | $105.94 | — | SM CP VAL ETF | 922908611 |
| OMFS | INVESCO EXCH TRD SLF IDX FD | 12,605 | $561K | 0.1% | $38.60 | — | RUSL 2000 DYNM | 46138J593 |
| SCHX | SCHWAB STRATEGIC TR | 20,124 | $542K | 0.1% | $36.61 | — | US LRG CAP ETF | 808524201 |
| SHOP | SHOPIFY INC | 3,290 | $530K | 0.1% | $97.85 | +64.1% | CL A SUB VTG SHS | 82509L107 |
| VB | VANGUARD INDEX FDS | 2,053 | $530K | 0.1% | $183.54 | — | SMALL CP ETF | 922908751 |
| SPSM | SPDR SERIES TRUST | 11,042 | $517K | 0.1% | $37.09 | — | STATE STREET SPD | 78468R853 |
| XMLV | INVESCO EXCH TRADED FD TR II | 8,274 | $516K | 0.1% | $47.34 | — | S&P MIDCP LOW | 46138E198 |
| F | FORD MTR CO | 38,804 | $509K | 0.1% | $9.88 | +29.8% | COM | 345370860 |
| CWB | SPDR SERIES TRUST | 5,607 | $500K | 0.1% | $48.63 | — | STATE STREET SPD | 78464A359 |
| JPM | JPMORGAN CHASE & CO. | 1,549 | $499K | 0.1% | $139.13 | +122.5% | COM | 46625H100 |
| V | VISA INC | 1,276 | $448K | 0.1% | $203.95 | +66.9% | COM CL A | 92826C839 |
| WMT | WALMART INC | 3,972 | $443K | 0.1% | $52.31 | +104.9% | COM | 931142103 |
| GD | GENERAL DYNAMICS CORP | 1,276 | $430K | 0.1% | $149.20 | +128.5% | COM | 369550108 |
| NFLX | NETFLIX INC | 4,545 | $426K | 0.1% | $101.63 | +6.1% | COM | 64110L106 |
| IWR | ISHARES TR | 4,416 | $425K | 0.1% | $96.27 | — | RUS MID CAP ETF | 464287499 |
| COST | COSTCO WHSL CORP NEW | 462 | $398K | 0.1% | $495.31 | +82.9% | COM | 22160K105 |
| BA | BOEING CO | 1,676 | $364K | 0.1% | $175.98 | +16.9% | COM | 097023105 |
| IBM | INTERNATIONAL BUSINESS MACHS | 1,203 | $356K | 0.1% | $109.22 | +173.6% | COM | 459200101 |
| CGNG | CAPITAL GROUP NEW GEOGRAPHY | 10,707 | $342K | 0.1% | $31.93 | — | SHS | 14021N105 |
| ABBV | ABBVIE INC | 1,479 | $338K | 0.1% | $178.22 | +27.7% | COM | 00287Y109 |
| SYK | STRYKER CORPORATION | 953 | $335K | 0.1% | $233.88 | +55.4% | COM | 863667101 |
| ROK | ROCKWELL AUTOMATION INC | 861 | $335K | 0.1% | $239.73 | +56.5% | COM | 773903109 |
| PM | PHILIP MORRIS INTL INC | 2,014 | $323K | 0.1% | $84.67 | +81.4% | COM | 718172109 |
| MA | MASTERCARD INCORPORATED | 557 | $318K | 0.1% | $477.95 | +16.9% | CL A | 57636Q104 |
| ICOW | PACER FDS TR | 8,184 | $317K | 0.1% | $30.65 | — | DEVELOPED MRKT | 69374H873 |
| IWF | ISHARES TR | 640 | $303K | 0.1% | $436.00 | — | RUS 1000 GRW ETF | 464287614 |
| FIS | FIDELITY NATL INFORMATION SV | 4,545 | $302K | 0.1% | $95.91 | -31.6% | COM | 31620M106 |
| SHYG | ISHARES TR | 6,727 | $288K | 0.1% | $44.14 | — | 0-5YR HI YL CP | 46434V407 |
| EFG | ISHARES TR | 2,523 | $287K | 0.1% | $84.95 | — | EAFE GRWTH ETF | 464288885 |
| ASML | ASML HOLDING N V | 268 | $287K | 0.1% | $811.27 | — | N Y REGISTRY SHS | N07059210 |
| CSCO | CISCO SYS INC | 3,543 | $273K | 0.1% | $55.37 | +33.3% | COM | 17275R102 |
| MCD | MCDONALDS CORP | 871 | $266K | 0.1% | $227.74 | +34.0% | COM | 580135101 |
| MO | ALTRIA GROUP INC | 4,607 | $266K | 0.0% | $35.44 | +67.5% | COM | 02209S103 |
| BAC | BANK AMERICA CORP | 4,723 | $260K | 0.0% | $30.38 | +73.3% | COM | 060505104 |
| MU | MICRON TECHNOLOGY INC | 889 | $254K | 0.0% | $229.35 | 0.0% | COM | 595112103 |
| CRM | SALESFORCE INC | 948 | $251K | 0.0% | $248.17 | 0.0% | COM | 79466L302 |
| FBIZ | FIRST BUSINESS FINL SVCS INC | 4,615 | $251K | 0.0% | $40.73 | +27.3% | COM | 319390100 |
| PLTR | PALANTIR TECHNOLOGIES INC | 1,393 | $248K | 0.0% | $163.47 | +10.7% | CL A | 69608A108 |
| HD | HOME DEPOT INC | 708 | $244K | 0.0% | $284.77 | +28.0% | COM | 437076102 |
| CVX | CHEVRON CORP NEW | 1,527 | $233K | 0.0% | $133.91 | +13.1% | COM | 166764100 |
| APH | AMPHENOL CORP NEW | 1,709 | $231K | 0.0% | $133.54 | 0.0% | CL A | 032095101 |
| SPMO | INVESCO EXCH TRADED FD TR II | 1,863 | $222K | 0.0% | $119.33 | — | S&P 500 MOMNTM | 46138E339 |
| MCK | MCKESSON CORP | 271 | $222K | 0.0% | $703.03 | +16.0% | COM | 58155Q103 |
| MGEE | MGE ENERGY INC | 2,785 | $218K | 0.0% | $64.19 | +27.6% | COM | 55277P104 |
| BMO | BANK MONTREAL QUE | 1,680 | $218K | 0.0% | $118.02 | +7.3% | COM | 063671101 |
| VZ | VERIZON COMMUNICATIONS INC | 5,304 | $216K | 0.0% | $39.21 | +3.3% | COM | 92343V104 |
| SCHG | SCHWAB STRATEGIC TR | 6,284 | $205K | 0.0% | $31.91 | — | US LCAP GR ETF | 808524300 |
| IWP | ISHARES TR | 1,489 | $204K | 0.0% | $138.68 | — | RUS MD CP GR ETF | 464287481 |
| EVH | EVOLENT HEALTH INC | 29,574 | $118K | 0.0% | $27.80 | -80.0% | CL A | 30050B101 |
| LND | BRASILAGRO COMPANHIA BRASILE | 13,000 | $46,540 | 0.0% | $3.88 | — | SPONSORED ADR | 10554B104 |