Location: Middleton, WI
CIK: 0001768302 · Show all filings
Period: Q2 2025 (← Previous) (Next →)
Filing Date: Jul 17, 2025
Total Value: $474M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| SPYG | SPDR SERIES TRUST | 395,169 | $37.67M | 7.9% | $57.10 | — | PRTFLO S&P500 GW | 78464A409 |
| SPYV | SPDR SERIES TRUST | 579,699 | $30.34M | 6.4% | $43.05 | — | PRTFLO S&P500 VL | 78464A508 |
| SPDW | SPDR INDEX SHS FDS | 667,882 | $27.04M | 5.7% | $31.49 | — | PORTFOLIO DEVLPD | 78463X889 |
| MDYV | SPDR SERIES TRUST | 196,840 | $15.64M | 3.3% | $51.20 | — | S&P 400 MDCP VAL | 78464A839 |
| OMFL | INVESCO EXCH TRD SLF IDX FD | 264,060 | $15.26M | 3.2% | $46.67 | — | RUSL 1000 DYNM | 46138J619 |
| USTB | VICTORY PORTFOLIOS II | 281,572 | $14.31M | 3.0% | $49.86 | — | SHORT TRM BD ETF | 92647N535 |
| IEFA | ISHARES TR | 167,052 | $13.95M | 2.9% | $63.52 | — | CORE MSCI EAFE | 46432F842 |
| SPEM | SPDR INDEX SHS FDS | 315,237 | $13.47M | 2.8% | $37.00 | — | PORTFOLIO EMG MK | 78463X509 |
| AVEM | AMERICAN CENTY ETF TR | 172,901 | $11.85M | 2.5% | $53.82 | — | AVANTIS EMGMKT | 025072604 |
| QUAL | ISHARES TR | 57,349 | $10.48M | 2.2% | $87.47 | — | MSCI USA QLT FCT | 46432F339 |
| REET | ISHARES TR | 412,357 | $10.19M | 2.1% | $23.28 | — | GLOBAL REIT ETF | 46434V647 |
| VUG | VANGUARD INDEX FDS | 22,438 | $9.837M | 2.1% | $173.15 | — | GROWTH ETF | 922908736 |
| DFAX | DIMENSIONAL ETF TRUST | 330,741 | $9.714M | 2.0% | $23.30 | — | WORLD EX US CORE | 25434V880 |
| PYLD | PIMCO ETF TR | 348,583 | $9.251M | 2.0% | $25.93 | — | MULTISECTOR BD | 72201R585 |
| USRT | ISHARES TR | 158,520 | $8.966M | 1.9% | $49.82 | — | CRE U S REIT ETF | 464288521 |
| DFCF | DIMENSIONAL ETF TRUST | 199,292 | $8.422M | 1.8% | $42.56 | — | CORE FIXED INCOM | 25434V872 |
| MDYG | SPDR SERIES TRUST | 96,785 | $8.408M | 1.8% | $63.95 | — | S&P 400 MDCP GRW | 78464A821 |
| HMOP | HARTFORD FDS EXCHANGE TRADED | 205,122 | $7.852M | 1.7% | $37.61 | — | MUN OPORTUNITE | 41653L503 |
| FMB | FIRST TR EXCH TRADED FD III | 148,832 | $7.415M | 1.6% | $50.89 | — | MANAGD MUN ETF | 33739N108 |
| VONG | VANGUARD SCOTTSDALE FDS | 62,798 | $6.858M | 1.4% | $59.85 | — | VNG RUS1000GRW | 92206C680 |
| SPIP | SPDR SERIES TRUST | 261,195 | $6.807M | 1.4% | $32.83 | — | PORTFLI TIPS ETF | 78464A656 |
| EFA | ISHARES TR | 73,549 | $6.575M | 1.4% | $67.40 | — | MSCI EAFE ETF | 464287465 |
| JHML | JOHN HANCOCK EXCHANGE TRADED | 89,268 | $6.548M | 1.4% | $56.26 | — | MLTFCTR LRG CAP | 47804J107 |
| SPAB | SPDR SERIES TRUST | 244,099 | $6.249M | 1.3% | $26.34 | — | PORTFOLIO AGRGTE | 78464A649 |
| FDG | AMERICAN CENTY ETF TR | 55,526 | $6.067M | 1.3% | $63.29 | — | FOCUSED DYNAMIC | 025072810 |
| MUNI | PIMCO ETF TR | 117,368 | $6.028M | 1.3% | $52.51 | — | INTER MUN BD ACT | 72201R866 |
| VOO | VANGUARD INDEX FDS | 10,513 | $5.971M | 1.3% | $284.86 | — | S&P 500 ETF SHS | 922908363 |
| AVUV | AMERICAN CENTY ETF TR | 61,567 | $5.609M | 1.2% | $77.71 | — | US SML CP VALU | 025072877 |
| IJR | ISHARES TR | 48,769 | $5.33M | 1.1% | $75.18 | — | CORE S&P SCP ETF | 464287804 |
| FIXD | FIRST TR EXCHNG TRADED FD VI | 120,838 | $5.304M | 1.1% | $53.17 | — | SMITH OPPORT FXD | 33740F805 |
| PVAL | PUTNAM ETF TRUST | 130,888 | $5.266M | 1.1% | $36.79 | — | FOCUSED LAR CAP | 746729300 |
| SLYG | SPDR SERIES TRUST | 59,265 | $5.26M | 1.1% | $70.89 | — | S&P 600 SMCP GRW | 78464A201 |
| SPYM | SPDR SERIES TRUST | 70,534 | $5.127M | 1.1% | $39.05 | — | PORTFOLIO S&P500 | 78464A854 |
| AAPL | APPLE INC | 20,715 | $4.25M | 0.9% | $142.64 | +41.2% | COM | 037833100 |
| DFAI | DIMENSIONAL ETF TRUST | 121,562 | $4.202M | 0.9% | $24.22 | — | INTL CORE EQT MK | 25434V203 |
| IVV | ISHARES TR | 6,525 | $4.051M | 0.9% | $480.61 | — | CORE S&P500 ETF | 464287200 |
| DYNF | BLACKROCK ETF TRUST | 73,387 | $3.997M | 0.8% | $54.46 | — | ISHARES US EQUIT | 09290C103 |
| JBND | J P MORGAN EXCHANGE TRADED F | 74,137 | $3.973M | 0.8% | $53.59 | — | ACTIVE BOND ETF | 46654Q716 |
| JMST | J P MORGAN EXCHANGE TRADED F | 72,332 | $3.683M | 0.8% | $50.79 | — | ULTRA SHT MUNCPL | 46641Q654 |
| VTV | VANGUARD INDEX FDS | 20,165 | $3.564M | 0.8% | $115.06 | — | VALUE ETF | 922908744 |
| JHMM | JOHN HANCOCK EXCHANGE TRADED | 57,401 | $3.509M | 0.7% | $51.71 | — | MULTIFACTOR MI | 47804J206 |
| DFAU | DIMENSIONAL ETF TRUST | 66,626 | $2.822M | 0.6% | $28.28 | — | US CORE EQT MKT | 25434V104 |
| FNOV | FIRST TR EXCHNG TRADED FD VI | 55,875 | $2.8M | 0.6% | $35.52 | — | FT VEST US EQT | 33740F847 |
| NVDA | NVIDIA CORPORATION | 16,099 | $2.543M | 0.5% | $94.07 | +33.8% | COM | 67066G104 |
| FICO | FAIR ISAAC CORP | 1,367 | $2.499M | 0.5% | $453.90 | +313.7% | COM | 303250104 |
| IJH | ISHARES TR | 39,743 | $2.465M | 0.5% | $83.84 | — | CORE S&P MCP ETF | 464287507 |
| MSFT | MICROSOFT CORP | 4,951 | $2.463M | 0.5% | $223.80 | +93.2% | COM | 594918104 |
| VOT | VANGUARD INDEX FDS | 8,540 | $2.429M | 0.5% | $132.04 | — | MCAP GR IDXVIP | 922908538 |
| FSEP | FIRST TR EXCHNG TRADED FD VI | 48,253 | $2.317M | 0.5% | $45.70 | — | FT VEST US EQT | 33740U307 |
| VO | VANGUARD INDEX FDS | 8,275 | $2.316M | 0.5% | $176.14 | — | MID CAP ETF | 922908629 |
| FVD | FIRST TR EXCHANGE-TRADED FD | 49,648 | $2.219M | 0.5% | $35.46 | — | SHS | 33734H106 |
| FNDE | SCHWAB STRATEGIC TR | 59,124 | $1.952M | 0.4% | $33.01 | — | FUNDAMENTAL EMER | 808524730 |
| COWZ | PACER FDS TR | 34,203 | $1.885M | 0.4% | $44.84 | — | US CASH COWS 100 | 69374H881 |
| IVVB | BLACKROCK ETF TRUST II | 60,184 | $1.866M | 0.4% | $31.01 | — | ISHARES LARG CAP | 092528801 |
| SLYV | SPDR SERIES TRUST | 22,570 | $1.8M | 0.4% | $56.01 | — | S&P 600 SMCP VAL | 78464A300 |
| FTCS | FIRST TR EXCHANGE-TRADED FD | 19,594 | $1.781M | 0.4% | $65.38 | — | CAP STRENGTH ETF | 33733E104 |
| ORCL | ORACLE CORP | 8,003 | $1.75M | 0.4% | $72.32 | +122.3% | COM | 68389X105 |
| EEM | ISHARES TR | 35,633 | $1.719M | 0.4% | $45.10 | — | MSCI EMG MKT ETF | 464287234 |
| VEA | VANGUARD TAX-MANAGED FDS | 28,012 | $1.597M | 0.3% | $43.09 | — | VAN FTSE DEV MKT | 921943858 |
| QQQ | INVESCO QQQ TR | 2,747 | $1.515M | 0.3% | $506.01 | — | UNIT SER 1 | 46090E103 |
| HTAB | HARTFORD FDS EXCHANGE TRADED | 80,111 | $1.499M | 0.3% | $19.47 | — | SCHRDRS TAX BD | 41653L404 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 20,446 | $1.457M | 0.3% | $59.06 | — | S&P500 QUALITY | 46137V241 |
| DFIS | DIMENSIONAL ETF TRUST | 47,750 | $1.425M | 0.3% | $21.54 | — | INTL SMALL CAP E | 25434V773 |
| SPY | SPDR S&P 500 ETF TR | 2,152 | $1.33M | 0.3% | $410.37 | — | TR UNIT | 78462F103 |
| META | META PLATFORMS INC | 1,744 | $1.287M | 0.3% | $409.46 | +50.6% | CL A | 30303M102 |
| CGXU | CAPITAL GROUP INTL FOCUS EQT | 44,520 | $1.208M | 0.3% | $24.76 | — | SHS CREATION UNI | 14019W109 |
| VIG | VANGUARD SPECIALIZED FUNDS | 5,717 | $1.17M | 0.2% | $102.13 | — | DIV APP ETF | 921908844 |
| EMXC | ISHARES INC | 18,013 | $1.137M | 0.2% | $49.83 | — | MSCI EMRG CHN | 46434G764 |
| FDVV | FIDELITY COVINGTON TRUST | 21,760 | $1.132M | 0.2% | $52.02 | — | HIGH DIVID ETF | 316092840 |
| AMZN | AMAZON COM INC | 5,143 | $1.128M | 0.2% | $129.10 | +53.3% | COM | 023135106 |
| MTUM | ISHARES TR | 4,661 | $1.12M | 0.2% | $108.64 | — | MSCI USA MMENTM | 46432F396 |
| CACC | CREDIT ACCEP CORP MICH | 2,100 | $1.07M | 0.2% | $402.77 | +22.0% | COM | 225310101 |
| DE | DEERE & CO | 2,036 | $1.035M | 0.2% | $255.61 | +89.6% | COM | 244199105 |
| DEM | WISDOMTREE TR | 22,810 | $1.033M | 0.2% | $43.22 | — | EMER MKT HIGH FD | 97717W315 |
| IAU | ISHARES GOLD TR | 16,564 | $1.033M | 0.2% | $62.36 | — | ISHARES NEW | 464285204 |
| DFAC | DIMENSIONAL ETF TRUST | 28,438 | $1.019M | 0.2% | $26.91 | — | US CORE EQUITY 2 | 25434V708 |
| ESGU | ISHARES TR | 7,284 | $986K | 0.2% | $85.65 | — | ESG AWR MSCI USA | 46435G425 |
| TAXF | AMERICAN CENTY ETF TR | 20,131 | $985K | 0.2% | $49.64 | — | DIVERSIFIED MU | 025072505 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 17,170 | $976K | 0.2% | $55.69 | — | EQUITY PREMIUM | 46641Q332 |
| VBK | VANGUARD INDEX FDS | 3,408 | $944K | 0.2% | $206.39 | — | SML CP GRW ETF | 922908595 |
| ESGD | ISHARES TR | 9,913 | $884K | 0.2% | $71.38 | — | ESG AW MSCI EAFE | 46435G516 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 1,760 | $855K | 0.2% | $281.45 | +80.4% | CL B NEW | 084670702 |
| TSLA | TESLA INC | 2,633 | $836K | 0.2% | $256.51 | +17.5% | COM | 88160R101 |
| IUSV | ISHARES TR | 7,828 | $741K | 0.2% | $61.52 | — | CORE S&P US VLU | 464287663 |
| SPMD | SPDR SERIES TRUST | 12,645 | $688K | 0.1% | $38.53 | — | PORTFOLIO S&P400 | 78464A847 |
| XOM | EXXON MOBIL CORP | 6,342 | $684K | 0.1% | $51.89 | +101.4% | COM | 30231G102 |
| VOE | VANGUARD INDEX FDS | 3,944 | $649K | 0.1% | $98.06 | — | MCAP VL IDXVIP | 922908512 |
| AVGO | BROADCOM INC | 2,275 | $627K | 0.1% | $152.69 | +41.4% | COM | 11135F101 |
| NFLX | NETFLIX INC | 462 | $619K | 0.1% | $46.85 | +141.3% | COM | 64110L106 |
| GOOGL | ALPHABET INC | 3,305 | $582K | 0.1% | $116.86 | +39.7% | CAP STK CL A | 02079K305 |
| VTI | VANGUARD INDEX FDS | 1,894 | $576K | 0.1% | $189.04 | — | TOTAL STK MKT | 922908769 |
| EXAS | EXACT SCIENCES CORP | 10,791 | $573K | 0.1% | $44.87 | +13.2% | COM | 30063P105 |
| COST | COSTCO WHSL CORP NEW | 576 | $570K | 0.1% | $495.31 | +100.0% | COM | 22160K105 |
| VBR | VANGUARD INDEX FDS | 2,782 | $543K | 0.1% | $105.94 | — | SM CP VAL ETF | 922908611 |
| LLY | ELI LILLY & CO | 692 | $539K | 0.1% | $419.73 | +84.3% | COM | 532457108 |
| JPM | JPMORGAN CHASE & CO. | 1,820 | $528K | 0.1% | $139.13 | +81.6% | COM | 46625H100 |
| SPSM | SPDR SERIES TRUST | 12,337 | $526K | 0.1% | $37.09 | — | PORTFOLIO S&P600 | 78468R853 |
| OMFS | INVESCO EXCH TRD SLF IDX FD | 12,957 | $519K | 0.1% | $38.60 | — | RUSL 2000 DYNM | 46138J593 |
| XMLV | INVESCO EXCH TRADED FD TR II | 8,377 | $517K | 0.1% | $47.34 | — | S&P MIDCP LOW | 46138E198 |
| SCHX | SCHWAB STRATEGIC TR | 20,040 | $490K | 0.1% | $36.61 | — | US LRG CAP ETF | 808524201 |
| VB | VANGUARD INDEX FDS | 2,057 | $487K | 0.1% | $183.54 | — | SMALL CP ETF | 922908751 |
| ANET | ARISTA NETWORKS INC | 4,547 | $465K | 0.1% | $102.79 | -15.8% | COM SHS | 040413205 |
| CWB | SPDR SERIES TRUST | 5,597 | $463K | 0.1% | $48.63 | — | BBG CONV SEC ETF | 78464A359 |
| V | VISA INC | 1,293 | $459K | 0.1% | $199.69 | +73.8% | COM CL A | 92826C839 |
| GOOG | ALPHABET INC | 2,421 | $429K | 0.1% | $117.78 | +40.0% | CAP STK CL C | 02079K107 |
| F | FORD MTR CO | 38,623 | $419K | 0.1% | $9.88 | -0.1% | COM | 345370860 |
| SYK | STRYKER CORPORATION | 1,055 | $417K | 0.1% | $233.88 | +58.9% | COM | 863667101 |
| WMT | WALMART INC | 4,049 | $396K | 0.1% | $52.31 | +81.2% | COM | 931142103 |
| SHOP | SHOPIFY INC | 3,290 | $380K | 0.1% | $97.26 | +2.8% | CL A SUB VTG SHS | 82509L107 |
| GD | GENERAL DYNAMICS CORP | 1,287 | $375K | 0.1% | $149.20 | +82.6% | COM | 369550108 |
| IBM | INTERNATIONAL BUSINESS MACHS | 1,227 | $362K | 0.1% | $109.22 | +132.4% | COM | 459200101 |
| FIS | FIDELITY NATL INFORMATION SV | 4,437 | $361K | 0.1% | $96.57 | -20.7% | COM | 31620M106 |
| AVEE | AMERICAN CENTY ETF TR | 5,842 | $352K | 0.1% | $60.25 | — | AVANTIS EMERGING | 025072141 |
| FMAR | FIRST TR EXCHNG TRADED FD VI | 7,717 | $346K | 0.1% | $41.46 | — | FT VEST US EQT | 33740F599 |
| MA | MASTERCARD INCORPORATED | 597 | $335K | 0.1% | $477.95 | +15.4% | CL A | 57636Q104 |
| EVH | EVOLENT HEALTH INC | 29,574 | $333K | 0.1% | $27.80 | -67.0% | CL A | 30050B101 |
| PM | PHILIP MORRIS INTL INC | 1,796 | $327K | 0.1% | $75.04 | +123.0% | COM | 718172109 |
| HD | HOME DEPOT INC | 890 | $326K | 0.1% | $284.77 | +25.0% | COM | 437076102 |
| ICOW | PACER FDS TR | 9,112 | $310K | 0.1% | $30.65 | — | DEVELOPED MRKT | 69374H873 |
| BA | BOEING CO | 1,464 | $307K | 0.1% | $169.85 | +11.2% | COM | 097023105 |
| EFG | ISHARES TR | 2,651 | $297K | 0.1% | $84.95 | — | EAFE GRWTH ETF | 464288885 |
| ROK | ROCKWELL AUTOMATION INC | 868 | $288K | 0.1% | $239.73 | +17.7% | COM | 773903109 |
| SHYG | ISHARES TR | 6,613 | $285K | 0.1% | $44.14 | — | 0-5YR HI YL CP | 46434V407 |
| ABBV | ABBVIE INC | 1,521 | $282K | 0.1% | $178.22 | +2.5% | COM | 00287Y109 |
| UBER | UBER TECHNOLOGIES INC | 2,845 | $265K | 0.1% | $82.32 | 0.0% | COM | 90353T100 |
| MCD | MCDONALDS CORP | 904 | $264K | 0.1% | $227.74 | +33.3% | COM | 580135101 |
| MO | ALTRIA GROUP INC | 4,456 | $261K | 0.1% | $34.42 | +62.5% | COM | 02209S103 |
| SDVY | FIRST TR EXCHANGE-TRADED FD | 7,269 | $256K | 0.1% | $36.38 | — | SMID RISNG ETF | 33741X102 |
| CSCO | CISCO SYS INC | 3,688 | $256K | 0.1% | $55.37 | +9.0% | COM | 17275R102 |
| NOW | SERVICENOW INC | 240 | $247K | 0.1% | $188.66 | 0.0% | COM | 81762P102 |
| MGEE | MGE ENERGY INC | 2,767 | $245K | 0.1% | $64.19 | +38.2% | COM | 55277P104 |
| PG | PROCTER AND GAMBLE CO | 1,470 | $234K | 0.0% | $141.12 | +13.9% | COM | 742718109 |
| FBIZ | FIRST BUSINESS FINL SVCS INC | 4,615 | $234K | 0.0% | $40.73 | +15.4% | COM | 319390100 |
| CVX | CHEVRON CORP NEW | 1,560 | $223K | 0.0% | $133.91 | +2.3% | COM | 166764100 |
| VZ | VERIZON COMMUNICATIONS INC | 5,148 | $223K | 0.0% | $39.17 | +6.8% | COM | 92343V104 |
| AXP | AMERICAN EXPRESS CO | 692 | $221K | 0.0% | $169.92 | +64.4% | COM | 025816109 |
| CRM | SALESFORCE INC | 803 | $219K | 0.0% | $316.64 | -16.0% | COM | 79466L302 |
| BKNG | BOOKING HOLDINGS INC | 36 | $208K | 0.0% | $5094.53 | 0.0% | COM | 09857L108 |
| IWF | ISHARES TR | 490 | $208K | 0.0% | $424.58 | — | RUS 1000 GRW ETF | 464287614 |
| BAC | BANK AMERICA CORP | 4,387 | $208K | 0.0% | $28.24 | +46.8% | COM | 060505104 |
| T | AT&T INC | 7,154 | $207K | 0.0% | $24.35 | +10.7% | COM | 00206R102 |
| IWP | ISHARES TR | 1,489 | $206K | 0.0% | $138.68 | — | RUS MD CP GR ETF | 464287481 |
| JNJ | JOHNSON & JOHNSON | 1,346 | $206K | 0.0% | $152.98 | -1.4% | COM | 478160104 |
| ASML | ASML HOLDING N V | 253 | $203K | 0.0% | $801.36 | — | N Y REGISTRY SHS | N07059210 |
| MFG | MIZUHO FINANCIAL GROUP INC | 11,265 | $62,633 | 0.0% | $4.40 | — | SPONSORED ADR | 60687Y109 |