Location: Middleton, WI
CIK: 0001768302 ยท Show all filings
Period: Q3 2026 (โ Previous)
Filing Date: Oct 28, 2026
Total Value: $613M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| XOM | EXXONMOBIL HOLDINGS CORP | 6,295 | $1.024M | 0.2% | $162.74 | $162.74 | โ | COM SHS | 30233Q108 |
| UITB | VICTORY PORTFOLIOS II | 14,697 | $656K | 0.1% | $44.64 | $45.98 | -2.9% | CORE BD ETF | 92647N527 |
| ZSEP | INNOVATOR ETFS TRUST | 10,607 | $295K | 0.0% | $27.84 | $27.76 | +0.3% | EQUI DEFI SEPT | 45784N106 |
| PLTR | PALANTIR TECHNOLOGIES INC | 1,432 | $268K | 0.0% | $187.05 | $159.37 | +17.4% | CL A | 69608A108 |
| VZ | VERIZON COMMUNICATIONS INC | 5,313 | $244K | 0.0% | $45.87 | $47.04 | -2.5% | COM | 92343V104 |
| FTNT | FORTINET INC | 1,302 | $233K | 0.0% | $178.71 | $162.13 | +10.3% | COM | 34959E109 |
| CRM | SALESFORCE INC | 990 | $227K | 0.0% | $229.50 | $206.28 | +11.3% | COM | 79466L302 |
| TMO | THERMO FISHER SCIENTIFIC INC | 312 | $211K | 0.0% | $675.05 | $594.06 | +13.6% | COM | 883556102 |
| SOXQ | INVESCO EXCH TRADED FD TR II | 2,097 | $208K | 0.0% | $99.41 | $94.49 | +5.2% | INVESCO PHLX SM | 46138G615 |
| DE | DEERE & CO | 308 | $207K | 0.0% | $672.07 | $636.05 | +5.6% | COM | 244199105 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| FDG | AMERICAN CENTY ETF TR | 110,888 (+56.2%) | $14.87M (+57.4%) | 2.4% | $134.12 | $97.13 | +38.1% | FOCUSED DYNAMIC | 025072810 |
| SPYG | SPDR SERIES TRUST | 395,011 (+5.7%) | $48.62M (+9.4%) | 7.9% | $123.08 | $59.31 | +107.5% | ST STR P500GRW | 78464A409 |
| SPAB | SPDR SERIES TRUST | 479,356 (+20.6%) | $11.68M (+15.1%) | 1.9% | $24.36 | $25.87 | -5.8% | ST STR AGGRE ETF | 78464A649 |
| AAPL | APPLE INC | 23,014 (+1.0%) | $7.664M (+16.3%) | 1.2% | $333.02 | $172.01 | +93.6% | COM | 037833100 |
| USTB | VICTORY PORTFOLIOS II | 372,558 (+6.5%) | $18.58M (+5.0%) | 3.0% | $49.88 | $49.96 | -0.2% | SHORT TRM BD ETF | 92647N535 |
| MSFT | MICROSOFT CORP | 4,847 (+1.5%) | $2.486M (+39.6%) | 0.4% | $512.89 | $229.36 | +123.6% | COM | 594918104 |
| NVDA | NVIDIA CORPORATION | 18,366 (+2.8%) | $4.195M (+17.3%) | 0.7% | $228.38 | $116.87 | +95.4% | COM | 67066G104 |
| JHML | JOHN HANCOCK EXCHANGE TRADED | 141,178 (+4.1%) | $12.58M (+4.1%) | 2.1% | $89.13 | $63.92 | +39.4% | MLTFCTR LRG CAP | 47804J107 |
| PYLD | PIMCO ETF TR | 540,381 (+8.1%) | $13.72M (+3.5%) | 2.2% | $25.39 | $26.17 | -3.0% | MULTISECTOR BD | 72201R585 |
| SPMO | INVESCO EXCH TRADED FD TR II | 5,463 (+102.8%) | $828K (+90.3%) | 0.1% | $151.59 | $136.28 | +11.2% | S&P 500 MOMNTM | 46138E339 |
| RAAX | VANECK ETF TRUST | 226,965 (+3.7%) | $9.04M (+4.2%) | 1.5% | $39.83 | $37.64 | +5.8% | REAL ASSETS ETF | 92189F130 |
| F | FORD MTR CO | 74,280 (+90.7%) | $896K (+65.4%) | 0.1% | $12.06 | $11.78 | +2.4% | COM | 345370860 |
| SPYM | SPDR SERIES TRUST | 109,764 (+1.5%) | $9.852M (+3.6%) | 1.6% | $89.76 | $53.95 | +66.4% | ST STR P500ETF | 78464A854 |
| META | META PLATFORMS INC | 1,875 (+1.1%) | $1.36M (+30.1%) | 0.2% | $725.35 | $455.28 | +59.3% | CL A | 30303M102 |
| SPDW | SPDR INDEX SHS FDS | 661,394 (+1.3%) | $33.21M (+1.0%) | 5.4% | $50.21 | $31.78 | +58.0% | ST STR PO EX ETF | 78463X889 |
| CGXU | CAPITAL GROUP INTL FOCUS EQT | 95,610 (+10.8%) | $3.278M (+9.8%) | 0.5% | $34.29 | $28.71 | +19.4% | SHS CREAT UNIT | 14019W109 |
| FIXD | FIRST TR EXCHNG TRADED FD VI | 144,918 (+1.2%) | $5.981M (-4.2%) | 1.0% | $41.27 | $51.75 | -20.2% | SMITH OPPORT FXD | 33740F805 |
| FMB | FIRST TR EXCH TRADED FD III | 159,274 (+4.3%) | $7.623M (-2.9%) | 1.2% | $47.86 | $50.63 | -5.5% | MANAGD MUN ETF | 33739N108 |
| FEOE | RBB FUND TRUST | 16,937 (+23.0%) | $911K (+23.8%) | 0.1% | $53.77 | $52.81 | +1.8% | FIRS EAGL OV ETF | 75526L878 |
| FNDE | SCHWAB STRATEGIC TR | 61,779 (+1.1%) | $2.587M (+6.6%) | 0.4% | $41.87 | $31.44 | +33.2% | FUND EM EQUI ETF | 808524730 |
| AMZN | AMAZON COM INC | 5,361 (+8.5%) | $1.336M (+13.5%) | 0.2% | $249.15 | $156.14 | +59.6% | COM | 023135106 |
| IBM | INTERNATIONAL BUSINESS MACHS | 2,443 (+1.2%) | $537K (-20.9%) | 0.1% | $219.91 | $181.20 | +21.4% | COM | 459200101 |
| JHMM | JOHN HANCOCK EXCHANGE TRADED | 59,701 (+1.5%) | $4.269M (-3.2%) | 0.7% | $71.50 | $52.75 | +35.5% | MULTIFACTOR MI | 47804J206 |
| AVEE | AMERICAN CENTY ETF TR | 12,908 (+19.4%) | $885K (+18.2%) | 0.1% | $68.58 | $61.23 | +12.0% | AVA MAR SMA ETF | 025072141 |
| DFIS | DIMENSIONAL ETF TRUST | 59,528 (+3.1%) | $2.157M (+6.7%) | 0.4% | $36.23 | $24.53 | +47.7% | INTL SMALL CAP E | 25434V773 |
| CRWD | CROWDSTRIKE HLDGS INC | 1,589 (+302.3%) | $421K (+39.6%) | 0.1% | $264.75 | $300.77 | -12.0% | CL A | 22788C105 |
| INTC | INTEL CORP | 2,778 (+78.3%) | $334K (+53.5%) | 0.1% | $120.23 | $101.51 | +18.4% | COM | 458140100 |
| IJH | ISHARES TR | 31,366 (+2.1%) | $2.257M (-4.7%) | 0.4% | $71.95 | $54.34 | +32.4% | CORE S&P MCP ETF | 464287507 |
| AMAT | APPLIED MATLS INC | 590 (+5.2%) | $302K (-25.6%) | 0.0% | $511.38 | $344.61 | +48.4% | COM | 038222105 |
| IAU | ISHARES GOLD TR | 17,750 (+4.1%) | $1.386M (+7.6%) | 0.2% | $78.10 | $65.26 | +19.7% | ISHARES NEW | 464285204 |
| JBND | J P MORGAN EXCHANGE TRADED F | 112,801 (+2.9%) | $5.766M (-1.7%) | 0.9% | $51.12 | $53.26 | -4.0% | ACTIVE BOND ETF | 46654Q716 |
| DFCF | DIMENSIONAL ETF TRUST | 294,519 (+4.4%) | $11.82M (-0.8%) | 1.9% | $40.12 | $42.32 | -5.2% | CORE FIXE IN ETF | 25434V872 |
| JIVE | J P MORGAN EXCHANGE TRADED F | 11,147 (+3.6%) | $1.061M (+7.3%) | 0.2% | $95.22 | $86.88 | +9.6% | JPMORGAN INTL VL | 46654Q757 |
| MCK | MCKESSON CORP | 326 (+18.1%) | $278K (+33.5%) | 0.0% | $853.81 | $728.53 | +17.2% | COM | 58155Q103 |
| FJUN | FIRST TR EXCHNG TRADED FD VI | 9,175 (+11.7%) | $561K (+14.0%) | 0.1% | $61.19 | $59.31 | +3.2% | FT VEST US EQT | 33740F722 |
| CVX | CHEVRON CORPORATION | 1,636 (+2.1%) | $334K (+25.7%) | 0.1% | $204.21 | $137.93 | +48.1% | COM | 166764100 |
| FTCS | FIRST TR EXCHANGE-TRADED FD | 20,463 (+3.2%) | $1.92M (+3.2%) | 0.3% | $93.85 | $65.46 | +43.4% | CAP STRENGTH ETF | 33733E104 |
| HD | HOME DEPOT INC | 918 (+1.5%) | $261K (-18.1%) | 0.0% | $284.48 | $294.52 | -3.4% | COM | 437076102 |
| GOOGL | ALPHABET INC | 3,473 (+8.7%) | $1.195M (+4.7%) | 0.2% | $344.12 | $156.61 | +119.7% | CAP STK CL A | 02079K305 |
| BA | BOEING CO | 1,803 (+2.5%) | $335K (-11.9%) | 0.1% | $186.05 | $180.09 | +3.3% | COM | 097023105 |
| V | VISA INC | 1,937 (+1.8%) | $696K (+6.7%) | 0.1% | $359.31 | $244.72 | +46.8% | COM CL A | 92826C839 |
| GEV | GE VERNOVA INC | 241 (+4.3%) | $229K (-15.6%) | 0.0% | $951.26 | $1019.43 | -6.8% | COM | 36828A101 |
| MRK | MERCK & CO INC | 1,685 (+6.8%) | $245K (+20.8%) | 0.0% | $145.31 | $118.40 | +22.7% | COM | 58933Y105 |
| SPIP | SPDR SERIES TRUST | 393,415 (+5.8%) | $9.588M (+0.4%) | 1.6% | $24.37 | $26.65 | -8.6% | ST STR TIPS ETF | 78464A656 |
| ABBV | ABBVIE INC | 1,545 (+5.6%) | $404K (+9.8%) | 0.1% | $261.54 | $182.37 | +43.4% | COM | 00287Y109 |
| CGNG | CAPITAL GROUP NEW GEOGRAPHY | 26,396 (+6.7%) | $962K (+3.8%) | 0.2% | $36.45 | $33.33 | +9.4% | SHS | 14021N105 |
| JMST | J P MORGAN EXCHANGE TRADED F | 117,610 (+1.5%) | $5.946M (+0.6%) | 1.0% | $50.56 | $50.85 | -0.6% | ULTRA SHT MUNCPL | 46641Q654 |
| SPMD | SPDR SERIES TRUST | 12,217 (+2.8%) | $770K (-4.1%) | 0.1% | $63.04 | $39.79 | +58.4% | ST STR P400MID | 78464A847 |
| JNJ | JOHNSON & JOHNSON | 919 (+10.6%) | $243K (+15.3%) | 0.0% | $264.91 | $235.91 | +12.2% | COM | 478160104 |
| VTI | VANGUARD INDEX FDS | 2,390 (+2.5%) | $894K (+3.7%) | 0.1% | $374.24 | $218.32 | +71.4% | MRNGSTR TTL STK | 922908769 |
| MU | MICRON TECHNOLOGY INC | 1,032 (+11.6%) | $1.099M (+2.9%) | 0.2% | $1065.11 | $322.22 | +230.6% | COM | 595112103 |
| WMT | WALMART INC | 4,021 (+1.5%) | $418K (-6.9%) | 0.1% | $103.92 | $53.14 | +95.6% | COM | 931142103 |
| AMD | ADVANCED MICRO DEVICES INC | 701 (+2.3%) | $429K (+7.8%) | 0.1% | $611.76 | $412.37 | +48.4% | COM | 007903107 |
| JPM | JPMORGAN CHASE & CO | 1,882 (+3.1%) | $623K (+4.2%) | 0.1% | $330.78 | $170.01 | +94.6% | COM | 46625H100 |
| CSCO | CISCO SYS INC | 3,663 (+3.1%) | $394K (-5.5%) | 0.1% | $107.64 | $57.11 | +88.5% | COM | 17275R102 |
| DFAC | DIMENSIONAL ETF TRUST | 28,343 (+1.6%) | $1.26M (+1.8%) | 0.2% | $44.45 | $26.83 | +65.7% | US COR EQU 2 ETF | 25434V708 |
| ADI | ANALOG DEVICES INC | 624 (+9.9%) | $248K (+9.7%) | 0.0% | $396.71 | $394.09 | +0.7% | COM | 032654105 |
| LLY | ELI LILLY & CO | 735 (+1.7%) | $851K (-1.9%) | 0.1% | $1157.44 | $534.53 | +116.5% | COM | 532457108 |
| APH | AMPHENOL CORP | 3,493 (+101.8%) | $294K (-3.5%) | 0.0% | $84.29 | $134.69 | -37.4% | CL A | 032095101 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 18,711 (+1.4%) | $1.052M (+1.0%) | 0.2% | $56.22 | $54.80 | +2.6% | EQUITY PREMIUM | 46641Q332 |
| MO | ALTRIA GROUP INC | 4,919 (+4.4%) | $331K (-2.3%) | 0.1% | $67.35 | $37.22 | +80.9% | COM | 02209S103 |
| INMU | BLACKROCK ETF TRUST II | 9,884 (+7.4%) | $226K (+1.4%) | 0.0% | $22.89 | $24.07 | -4.9% | ISHAR INTER ETF | 092528207 |
| URI | UNITED RENTALS INC | 236 (+14.6%) | $236K (+1.2%) | 0.0% | $1000.78 | $966.04 | +3.6% | COM | 911363109 |
| LGLV | SPDR SERIES TRUST | 1,382 (+3.0%) | $241K (-1.1%) | 0.0% | $174.36 | $182.26 | -4.4% | ST STR R1K LOWV | 78468R804 |
| AVGO | BROADCOM INC | 2,792 (+7.8%) | $981K (+0.2%) | 0.2% | $351.24 | $227.98 | +54.0% | COM | 11135F101 |
| MUNI | PIMCO ETF TR | 146,203 (+5.8%) | $7.265M (-0.0%) | 1.2% | $49.69 | $52.50 | -5.4% | INTER MUN BD ACT | 72201R866 |
| ASML | ASML HLDG NV | 230 (+9.5%) | $417K (-0.3%) | 0.1% | $1811.67 | $809.71 | +123.7% | N Y REGISTRY SHS | N07059210 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| XOM | EXXON MOBIL CORP | 6,163 | $843K | 0.1% | $136.71 * | $51.89 | +213.6% | โ | 30231G102 |
| SYK | STRYKER CORPORATION | 944 | $297K | 0.0% | $314.84 * | $233.88 | +17.8% | โ | 863667101 |
| CAT | CATERPILLAR INC | 221 | $235K | 0.0% | $1064.56 * | $878.47 | -7.7% | โ | 149123101 |
| LRCX | LAM RESEARCH CORP | 535 | $232K | 0.0% | $433.33 * | $303.56 | +8.2% | โ | 512807306 |
| MCD | MCDONALDS CORP | 853 | $231K | 0.0% | $270.31 * | $227.74 | +1.4% | โ | 580135101 |
| MGEE | MGE ENERGY INC | 2,805 | $229K | 0.0% | $81.55 * | $64.19 | +8.2% | โ | 55277P104 |
| LIN | LINDE PLC | 396 | $206K | 0.0% | $519.34 * | $506.49 | -6.3% | โ | G54950103 |
| CAIE | CALAMOS ETF TR | 7,375 | $201K | 0.0% | $27.21 * | $26.92 | -1.1% | โ | 12811T571 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| MDYV | SPDR SERIES TRUST | 169,285 (-1.1%) | $14.98M (-7.7%) | 2.4% | $88.51 | $55.56 | +59.3% | ST STR SP400VAL | 78464A839 |
| REET | ISHARES TR | 431,261 (-1.8%) | $11.12M (-8.4%) | 1.8% | $25.78 | $23.54 | +9.5% | GLOBAL REIT ETF | 46434V647 |
| USRT | ISHARES TR | 126,793 (-4.3%) | $7.808M (-11.3%) | 1.3% | $61.58 | $51.90 | +18.7% | CRE U S REIT ETF | 464288521 |
| IJR | ISHARES TR | 40,190 (-3.5%) | $5.467M (-11.5%) | 0.9% | $136.04 | $84.07 | +61.8% | CORE S&P SCP ETF | 464287804 |
| SLYG | SPDR SERIES TRUST | 48,194 (-1.0%) | $5.155M (-11.1%) | 0.8% | $106.97 | $74.61 | +43.4% | ST STR SP600GRWO | 78464A201 |
| DFAX | DIMENSIONAL ETF TRUST | 305,836 (-4.1%) | $11.32M (-3.6%) | 1.8% | $37.02 | $24.23 | +52.8% | WORLD EX US CORE | 25434V880 |
| VO | VANGUARD INDEX FDS | 26,057 (-7.6%) | $2.043M (-10.0%) | 0.3% | $78.42 | $68.63 | +14.3% | MRNGSTR MID CAP | 922908629 |
| VBK | VANGUARD INDEX FDS | 2,740 (-9.9%) | $926K (-16.7%) | 0.2% | $337.83 | $207.76 | +62.6% | MRNGSTR SM CP GR | 922908595 |
| DFAI | DIMENSIONAL ETF TRUST | 71,544 (-6.3%) | $2.964M (-5.8%) | 0.5% | $41.43 | $26.07 | +58.9% | INTL CORE EQT MK | 25434V203 |
| VOT | VANGUARD INDEX FDS | 7,953 (-1.8%) | $2.323M (-6.4%) | 0.4% | $292.07 | $151.66 | +92.6% | MRNGSTR MD CP GR | 922908538 |
| SPEM | SPDR INDEX SHS FDS | 266,919 (-1.1%) | $13.82M (-1.1%) | 2.3% | $51.76 | $37.55 | +37.8% | ST PORT MARK ETF | 78463X509 |
| SLYV | SPDR SERIES TRUST | 14,880 (-2.3%) | $1.52M (-8.5%) | 0.2% | $102.15 | $61.18 | +67.0% | ST STR SP600SM C | 78464A300 |
| VOO | VANGUARD INDEX FDS | 10,342 (-3.8%) | $7.249M (-1.8%) | 1.2% | $700.89 | $301.97 | +132.1% | S&P 500 ETF SHS | 922908363 |
| FVD | FIRST TR EXCHANGE-TRADED FD | 34,791 (-4.4%) | $1.632M (-6.9%) | 0.3% | $46.91 | $37.56 | +24.9% | SHS | 33734H106 |
| OMFS | INVESCO EXCH TRD SLF IDX FD | 11,616 (-9.0%) | $573K (-15.8%) | 0.1% | $49.34 | $39.66 | +24.4% | RUSL 2000 DYNM | 46138J593 |
| GOOG | ALPHABET INC | 4,095 (-3.7%) | $1.395M (-7.1%) | 0.2% | $340.70 | $219.31 | +55.4% | CAP STK CL C | 02079K107 |
| TAXF | AMERICAN CENTY ETF TR | 15,095 (-6.6%) | $715K (-13.0%) | 0.1% | $47.39 | $50.13 | -5.5% | DIVERSIFIED MU | 025072505 |
| CWB | SPDR SERIES TRUST | 4,995 (-11.3%) | $505K (-16.7%) | 0.1% | $101.19 | $55.06 | +83.8% | ST STR CONV ETF | 78464A359 |
| SPSM | SPDR SERIES TRUST | 7,849 (-6.0%) | $415K (-13.9%) | 0.1% | $52.86 | $36.83 | +43.5% | ST STR SP600 SML | 78468R853 |
| OMFL | INVESCO EXCH TRD SLF IDX FD | 130,589 (-2.3%) | $9.103M (-0.7%) | 1.5% | $69.71 | $46.39 | +50.3% | RUSL 1000 DYNM | 46138J619 |
| IUSV | ISHARES TR | 8,426 (-4.8%) | $929K (-4.7%) | 0.2% | $110.28 | $69.09 | +59.6% | CORE S&P US VLU | 464287663 |
| VBR | VANGUARD INDEX FDS | 2,822 (-1.6%) | $652K (-6.5%) | 0.1% | $231.03 | $130.87 | +76.5% | MRNGSTR SML CP V | 922908611 |
| VONG | VANGUARD SCOTTSDALE FDS | 57,291 (-1.4%) | $7.386M (-0.6%) | 1.2% | $128.93 | $63.65 | +102.6% | VNG RUS1000GRW | 92206C680 |
| VB | VANGUARD INDEX FDS | 1,334 (-3.1%) | $380K (-9.1%) | 0.1% | $284.49 | $185.34 | +53.5% | MRNGSTR SML CAP | 922908751 |
| ICOW | PACER FDS TR | 5,740 (-12.0%) | $241K (-11.1%) | 0.0% | $42.06 | $30.36 | +38.5% | DEVELOPED MRKT | 69374H873 |
| QUAL | ISHARES TR | 56,013 (-1.1%) | $12.45M (+0.2%) | 2.0% | $222.24 | $90.14 | +146.5% | MSCI USA QLT FCT | 46432F339 |
| NFLX | NETFLIX INC. | 4,554 (-3.7%) | $317K (-6.1%) | 0.1% | $69.58 | $100.92 | -31.1% | COM | 64110L106 |
| BAC | BANK OF AMER CORP | 4,537 (-2.6%) | $247K (-6.9%) | 0.0% | $54.43 | $30.38 | +79.1% | COM | 060505104 |
| FAUG | FIRST TR EXCHNG TRADED FD VI | 17,073 (-3.6%) | $984K (-1.8%) | 0.2% | $57.61 | $50.49 | +14.1% | FT VEST US EQT | 33740F862 |
| WFC | WELLS FARGO & CO | 3,707 (-2.4%) | $297K (-5.5%) | 0.0% | $80.05 | $84.02 | -4.7% | COM | 949746101 |
| IWF | ISHARES TR | 2,008 (-7.2%) | $252K (-6.4%) | 0.0% | $125.26 | $116.06 | +7.9% | RUS 1000 GRW ETF | 464287614 |
| ESGD | ISHARES TR | 9,775 (-1.8%) | $1.007M (-1.5%) | 0.2% | $103.05 | $70.80 | +45.5% | ESG AW MSCI EAFE | 46435G516 |
| SPY | STATE STR SPDR S&P 500 ETF T | 2,015 (-1.5%) | $1.537M (+0.6%) | 0.3% | $762.93 | $423.39 | +80.1% | TR UNIT | 78462F103 |
| ESGU | ISHARES TR | 6,754 (-2.3%) | $1.127M (-0.4%) | 0.2% | $166.80 | $88.87 | +87.7% | ESG AWR MSCI USA | 46435G425 |
| FFEB | FIRST TR EXCHNG TRADED FD VI | 4,690 (-1.6%) | $294K (+1.0%) | 0.0% | $62.60 | $56.98 | +9.8% | FT VEST US EQT | 33740F763 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| FICO | FAIR ISAAC CORP | 1,364 | $808K | 0.1% | $592.47 | $453.90 | +30.5% | COM | 303250104 |
| JTEK | J P MORGAN EXCHANGE TRADED F | 121,065 | $12.74M | 2.1% | $105.20 | $89.60 | +17.4% | U S TEC LEA ETF | 46654Q732 |
| MDYG | SPDR SERIES TRUST | 92,332 | $9.651M | 1.6% | $104.53 | $65.73 | +59.0% | ST STR SP400GRW | 78464A821 |
| HMOP | HARTFORD FDS EXCHANGE TRADED | 207,156 | $7.634M | 1.2% | $36.85 | $37.20 | -0.9% | MUN OPORTUNITE | 41653L503 |
| VUG | VANGUARD INDEX FDS | 132,678 | $11.96M | 1.9% | $90.11 | $74.95 | +20.2% | MRNGSTR GRWT ETF | 922908736 |
| AVEM | AMERICAN CENTY ETF TR | 170,997 | $16.08M | 2.6% | $94.02 | $54.82 | +71.5% | AVANTIS EMGMKT | 025072604 |
| AVUV | AMERICAN CENTY ETF TR | 61,062 | $7.191M | 1.2% | $117.77 | $81.03 | +45.3% | US SML CP VALU | 025072877 |
| TSLA | TESLA INC | 3,504 | $1.243M | 0.2% | $354.81 | $297.13 | +19.4% | COM | 88160R101 |
| CACC | CREDIT ACCEP CORP MICH | 2,100 | $1.115M | 0.2% | $531.00 | $402.77 | +31.8% | COM | 225310101 |
| PVAL | PUTNAM ETF TRUST | 131,759 | $6.933M | 1.1% | $52.62 | $36.61 | +43.7% | FOCUSED LAR CAP | 746729300 |
| ANET | ARISTA NETWORKS INC | 4,797 | $977K | 0.2% | $203.59 | $104.49 | +94.8% | COM SHS | 040413205 |
| MTUM | ISHARES TR | 4,679 | $1.485M | 0.2% | $317.35 | $113.28 | +180.1% | MSCI USA MMENTM | 46432F396 |
| COWZ | PACER FDS TR | 29,758 | $1.987M | 0.3% | $66.76 | $47.26 | +41.2% | US CASH COWS 100 | 69374H881 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 22,735 | $1.912M | 0.3% | $84.08 | $59.26 | +41.9% | S&P500 QUALITY | 46137V241 |
| IEFA | ISHARES TR | 214,305 | $20.76M | 3.4% | $96.88 | $70.55 | +37.3% | CORE MSCI EAFE | 46432F842 |
| FSEP | FIRST TR EXCHNG TRADED FD VI | 43,260 | $2.471M | 0.4% | $57.13 | $45.61 | +25.3% | FT VEST US EQT | 33740U307 |
| SHOP | SHOPIFY INC | 3,274 | $486K | 0.1% | $148.30 | $97.85 | +51.6% | CL A SUB VTG SHS | 82509L107 |
| DYNF | BLACKROCK ETF TRUST | 76,235 | $5.28M | 0.9% | $69.26 | $50.70 | +36.6% | ISHARES US EQUIT | 09290C103 |
| FNOV | FIRST TR EXCHNG TRADED FD VI | 57,281 | $3.446M | 0.6% | $60.16 | $36.47 | +65.0% | FT VEST US EQT | 33740F847 |
| IVVB | BLACKROCK ETF TRUST II | 73,042 | $2.585M | 0.4% | $35.39 | $30.36 | +16.6% | ISHARES LRG CAP | 092528801 |
| EFA | ISHARES TR | 67,209 | $6.982M | 1.1% | $103.89 | $71.48 | +45.3% | MSCI EAFE ETF | 464287465 |
| IVV | ISHARES TR | 6,019 | $4.61M | 0.8% | $765.87 | $467.27 | +63.9% | CORE S&P500 ETF | 464287200 |
| ORCL | ORACLE CORP | 7,116 | $977K | 0.2% | $137.30 | $74.64 | +83.9% | COM | 68389X105 |
| EVH | EVOLENT HEALTH INC | 29,574 | $103K | 0.0% | $3.49 | $27.80 | -87.4% | CL A | 30050B101 |
| VTV | VANGUARD INDEX FDS | 20,046 | $4.332M | 0.7% | $216.08 | $126.08 | +71.4% | MRNGSTR VAL ETF | 922908744 |
| ROK | ROCKWELL AUTOMATION INC | 861 | $375K | 0.1% | $435.08 | $239.73 | +81.6% | COM | 773903109 |
| EMXC | ISHARES INC | 15,550 | $1.541M | 0.3% | $99.08 | $51.90 | +90.9% | MSCI EMRG CHN | 46434G764 |
| EEM | ISHARES TR | 21,554 | $1.44M | 0.2% | $66.79 | $47.68 | +40.1% | MSCI EMG MKT ETF | 464287234 |
| GD | GENERAL DYNAMICS CORP | 1,358 | $451K | 0.1% | $331.83 | $159.25 | +108.4% | COM | 369550108 |
| FBIZ | FIRST BUSINESS FINL SVCS INC | 4,615 | $317K | 0.1% | $68.78 | $40.73 | +68.9% | COM | 319390100 |
| XMLV | INVESCO EXCH TRADED FD TR II | 7,457 | $470K | 0.1% | $62.97 | $48.47 | +29.9% | S&P MIDCP LOW | 46138E198 |
| DFAU | DIMENSIONAL ETF TRUST | 59,660 | $3.124M | 0.5% | $52.36 | $28.91 | +81.1% | US CORE EQT MKT | 25434V104 |
| PM | PHILIP MORRIS INTL INC | 2,049 | $391K | 0.1% | $190.79 | $87.37 | +118.4% | COM | 718172109 |
| MA | MASTERCARD INCORPORATED | 536 | $296K | 0.0% | $551.35 | $477.95 | +15.4% | CL A | 57636Q104 |
| BMO | BANK OF MONTREAL | 1,971 | $330K | 0.1% | $167.25 | $123.81 | +35.1% | COM | 063671101 |
| SCHG | SCHWAB STRATEGIC TR | 8,734 | $314K | 0.1% | $35.93 | $30.65 | +17.2% | US LCAP GR ETF | 808524300 |
| DEM | WISDOMTREE TR | 13,485 | $746K | 0.1% | $55.31 | $43.26 | +27.9% | EMER MKT HIGH FD | 97717W315 |
| IWP | ISHARES TR | 1,489 | $205K | 0.0% | $137.68 | $137.84 | -0.1% | RUS MD CP GR ETF | 464287481 |
| EFG | ISHARES TR | 2,716 | $325K | 0.1% | $119.83 | $84.52 | +41.8% | EAFE GRWTH ETF | 464288885 |
| SCHX | SCHWAB STRATEGIC TR | 20,124 | $604K | 0.1% | $30.00 | $20.48 | +46.5% | US LRG CAP ETF | 808524201 |
| COST | COSTCO WHOLESALE CORPORATION | 440 | $401K | 0.1% | $910.34 | $495.31 | +83.8% | COM | 22160K105 |
| VIG | VANGUARD SPECIALIZED FUNDS | 5,610 | $1.309M | 0.2% | $233.31 | $108.20 | +115.6% | DIV APP ETF | 921908844 |
| VOE | VANGUARD INDEX FDS | 3,414 | $668K | 0.1% | $195.53 | $109.51 | +78.5% | MRNGSTR MD CP VA | 922908512 |
| VEA | VANGUARD TAX-MANAGED FDS | 20,579 | $1.453M | 0.2% | $70.61 | $45.63 | +54.7% | VAN FTSE DEV MKT | 921943858 |
| SHYG | ISHARES TR | 6,627 | $273K | 0.0% | $41.25 | $44.96 | -8.2% | 0-5YR HI YL CP | 46434V407 |
| FDVV | FIDELITY COVINGTON TRUST | 24,147 | $1.466M | 0.2% | $60.73 | $50.05 | +21.3% | HIGH DIVID ETF | 316092840 |
| QQQ | INVESCO QQQ TR | 2,855 | $2.112M | 0.3% | $739.82 | $481.61 | +53.6% | UNIT SER 1 | 46090E103 |
| FMAR | FIRST TR EXCHNG TRADED FD VI | 4,184 | $224K | 0.0% | $53.57 | $51.36 | +4.3% | FT VEST US EQT | 33740F599 |
| JCI | JOHNSON CONTROLS INTERNATION | 1,487 | $221K | 0.0% | $148.66 | $141.22 | +5.3% | SHS | G51502105 |
| SPYV | SPDR SERIES TRUST | 708,557 | $43.31M | 7.1% | $61.13 | $44.29 | +38.0% | ST STR P500VAL | 78464A508 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 1,394 | $694K | 0.1% | $497.95 | $290.83 | +71.2% | CL B NEW | 084670702 |