Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2018 (← Previous) (Next →)
Filing Date: Nov 1, 2018
Total Value: $634M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 1,280,069 | $192M | 30.2% | $149.65 | $96.65 | +54.8% | Common | 922908769 |
| IWF | iShares Russell 1000 Growth ET | 386,216 | $60.24M | 9.5% | $155.98 * | $26.47 | +47.3% | Common | 464287614 |
| EFA | iShares MSCI EAFE ETF | 648,021 | $44.06M | 6.9% | $67.99 | $58.80 | +15.6% | Common | 464287465 |
| IEFA | iShares Core MSCI EAFE ETF | 687,514 | $44.06M | 6.9% | $64.08 | $65.18 | -1.7% | Common | 46432F842 |
| AGG | iShares Core US Aggregate Bond | 362,838 | $38.29M | 6.0% | $105.52 | $109.11 | -3.3% | Common | 464287226 |
| XLI | Industrials Select Sector SPDR | 307,084 | $24.07M | 3.8% | $78.40 | $65.38 | +19.9% | Common | 81369Y704 |
| IWM | iShares Russell 2000 | 135,706 | $22.87M | 3.6% | $168.55 | $137.73 | +22.4% | Common | 464287655 |
| XLF | Financial Select Sector SPDR E | 827,538 | $22.82M | 3.6% | $27.58 | $23.30 | +18.4% | Common | 81369Y605 |
| IWD | iShares Russell 1000 Value ETF | 171,151 | $21.67M | 3.4% | $126.62 | $100.26 | +26.3% | Common | 464287598 |
| BIMIX | Baird Intermediate Bond Fund | 1,792,678 | $19.23M | 3.0% | $10.73 | $10.83 | — | Common | 057071805 |
| WAPSX | Western Asset Core Plus Bond F | 1,663,007 | $18.66M | 2.9% | $11.22 | $11.58 | — | Common | 957663669 |
| IJR | iShares Core S&P Small-Cap | 164,791 | $14.38M | 2.3% | $87.24 | $82.06 | +6.3% | Common | 464287804 |
| MWTSX | MetWest Total Return Bond Fund | 1,293,834 | $12.56M | 2.0% | $9.71 | $9.71 | — | Common | 592905764 |
| APHIX | Artisan International Instl | 320,219 | $10.79M | 1.7% | $33.71 | $33.71 | — | Common | 04314H402 |
| FBIZ | First Business Financial Services | 387,022 | $8.971M | 1.4% | $23.18 * | $14.35 | +31.7% | Common | 319390100 |
| DFIVX | DFA International Value | 267,396 | $5.179M | 0.8% | $19.37 | $19.37 | — | Common | 25434D203 |
| SPY | SPDR S&P 500 ETF | 17,129 | $4.98M | 0.8% | $290.74 | $210.21 | +38.3% | Common | 78462F103 |
| TRRKX | T Rowe Price Retirement Fds 20 | 176,424 | $3.393M | 0.5% | $19.23 | $19.23 | — | Common | 74149P762 |
| MUB | iShares National Muni Bond ETF | 26,095 | $2.817M | 0.4% | $107.95 | $108.68 | -0.7% | Common | 464288414 |
| AAPL | Apple Inc | 9,863 | $2.226M | 0.4% | $225.69 * | $29.81 | +79.4% | Common | 037833100 |
| KO | Coca-Cola Co | 43,401 | $2.005M | 0.3% | $46.20 * | $31.57 | +17.0% | Common | 191216100 |
| TRRHX | T Rowe Price Retirement Fds 20 | 91,772 | $1.663M | 0.3% | $18.12 | $18.12 | — | Common | 74149P788 |
| TRRJX | T Rowe Price Retirement Fds 20 | 73,861 | $1.453M | 0.2% | $19.67 | $19.67 | — | Common | 74149P770 |
| TRRMX | T Rowe Price Retirement Fds 20 | 74,981 | $1.212M | 0.2% | $16.16 | $16.16 | — | Common | 74149P754 |
| FIS | Fidelity National Information | 10,572 | $1.153M | 0.2% | $109.06 * | $48.51 | +96.4% | Common | 31620M106 |
| BA | Boeing Co | 2,981 | $1.109M | 0.2% | $372.02 * | $138.13 | +160.4% | Common | 097023105 |
| DIS | Walt Disney Company | 9,429 | $1.103M | 0.2% | $116.98 * | $93.90 | +19.3% | Common | 254687106 |
| TJX | TJX Companies Inc | 9,560 | $1.071M | 0.2% | $112.03 * | $32.97 | +54.0% | Common | 872540109 |
| DFSIX | DFA US Sustainabilty Core | 45,173 | $1.052M | 0.2% | $23.29 | $21.78 | — | Common | 233203215 |
| HD | Home Depot Inc | 5,004 | $1.037M | 0.2% | $207.23 * | $98.53 | +76.0% | Common | 437076102 |
| TRRDX | T Rowe Price Retirement Fds 20 | 35,748 | $1.012M | 0.2% | $28.31 | $28.31 | — | Common | 74149P408 |
| LOW | Lowe's Companies Inc | 8,625 | $990K | 0.2% | $114.78 * | $63.56 | +58.0% | Common | 548661107 |
| FBALX | Fidelity Balanced Fd | 38,959 | $985K | 0.2% | $25.28 | $25.28 | — | Common | 316345206 |
| UNH | UnitedHealth Group Inc | 3,660 | $974K | 0.2% | $266.12 * | $93.01 | +154.2% | Common | 91324P102 |
| AMGN | Amgen Inc | 4,535 | $940K | 0.1% | $207.28 * | $124.65 | +33.2% | Common | 031162100 |
| PGR | Progressive Corp | 13,217 | $939K | 0.1% | $71.04 * | $44.72 | +25.3% | Common | 743315103 |
| SYY | Sysco Corporation | 12,641 | $926K | 0.1% | $73.25 * | $49.25 | +22.4% | Common | 871829107 |
| RMD | ResMed Inc | 7,761 | $895K | 0.1% | $115.32 * | $71.49 | +50.8% | Common | 761152107 |
| TRRCX | T Rowe Price Retirement Fds 20 | 32,930 | $883K | 0.1% | $26.81 | $26.81 | — | Common | 74149P309 |
| MSFT | Microsoft Corp | 7,575 | $866K | 0.1% | $114.32 * | $62.74 | +69.8% | Common | 594918104 |
| CTAS | Cintas Corporation | 4,375 | $865K | 0.1% | $197.71 * | $31.57 | +45.0% | Common | 172908105 |
| ELV | Anthem Inc | 3,156 | $865K | 0.1% | $274.08 * | $176.85 | +40.9% | Common | 036752103 |
| SYK | Stryker Corp | 4,734 | $841K | 0.1% | $177.65 * | $147.88 | +11.2% | Common | 863667101 |
| FDVIX | Fidelity Advisor Diversified I | 35,415 | $841K | 0.1% | $23.75 | $23.75 | — | Common | 315920686 |
| MWTRX | MetWest Total Return Bond Fund | 80,428 | $830K | 0.1% | $10.32 | $10.32 | — | Common | 592905103 |
| AMT | American Tower Corp | 5,613 | $816K | 0.1% | $145.38 * | $82.15 | +46.5% | Common | 03027X100 |
| NTRS | Northern Trust Corp | 7,977 | $815K | 0.1% | $102.17 * | $75.38 | +8.8% | Common | 665859104 |
| TXN | Texas Instruments Inc | 7,535 | $808K | 0.1% | $107.23 * | $86.84 | +0.4% | Common | 882508104 |
| — | Walgreens Boots Alliance Inc | 11,072 | $807K | 0.1% | $72.89 | $74.72 | — | Common | 931427108 |
| ALL | Allstate Corp | 8,081 | $798K | 0.1% | $98.75 * | $58.82 | +41.6% | Common | 020002101 |
| PAYX | Paychex Inc | 10,825 | $797K | 0.1% | $73.63 * | $47.14 | +26.3% | Common | 704326107 |
| AJG | Arthur J. Gallagher & Co | 10,702 | $797K | 0.1% | $74.47 * | $53.54 | +26.4% | Common | 363576109 |
| ADI | Analog Devices Inc | 8,613 | $796K | 0.1% | $92.42 * | $72.87 | +11.0% | Common | 032654105 |
| PM | Philip Morris International In | 9,688 | $790K | 0.1% | $81.54 * | $50.57 | +10.4% | Common | 718172109 |
| TRRBX | T Rowe Price Retirement Fds 20 | 33,789 | $782K | 0.1% | $23.14 | $23.14 | — | Common | 74149P200 |
| SPGI | S&P Global Inc | 3,974 | $776K | 0.1% | $195.27 * | $172.26 | +6.5% | Common | 78409V104 |
| XOM | Exxon Mobil Corp | 9,126 | $776K | 0.1% | $85.03 * | $56.35 | +7.9% | Common | 30231G102 |
| ICE | Intercontinental Exchange Inc | 10,345 | $775K | 0.1% | $74.92 * | $54.05 | +26.3% | Common | 45866F104 |
| VTTVX | Vanguard Target Retirement Fun | 40,115 | $763K | 0.1% | $19.02 | $19.02 | — | Common | 92202E409 |
| AMP | Ameriprise Financial Inc | 5,130 | $757K | 0.1% | $147.56 * | $88.23 | +45.9% | Common | 03076C106 |
| — | Discover Financial Services | 9,702 | $742K | 0.1% | $76.48 | $60.90 | — | Common | 254709108 |
| KR | Kroger Co | 25,289 | $736K | 0.1% | $29.10 * | $19.02 | +31.0% | Common | 501044101 |
| ABBV | Abbvie Inc Com | 7,784 | $736K | 0.1% | $94.55 * | $50.10 | +37.8% | Common | 00287Y109 |
| AVGO | Broadcom Inc | 2,907 | $717K | 0.1% | $246.65 * | $19.73 | +2.6% | Common | 11135F101 |
| RERFX | American Euro Pacific Growth F | 13,463 | $714K | 0.1% | $53.03 | $53.03 | — | Common | 298706839 |
| TRV | Travelers Companies Inc | 5,429 | $704K | 0.1% | $129.67 * | $86.33 | +28.5% | Common | 89417E109 |
| KLAC | Kla-tencor Corp | 6,893 | $701K | 0.1% | $101.70 * | $98.66 | -7.1% | Common | 482480100 |
| CFG | Citizens Financial Group Inc | 18,060 | $697K | 0.1% | $38.59 * | $28.01 | +0.5% | Common | 174610105 |
| COR | Amerisourcebergen Corp | 7,529 | $694K | 0.1% | $92.18 * | $65.69 | +9.2% | Common | 03073E105 |
| IWO | iShares Russell 2000 Growth | 3,132 | $674K | 0.1% | $215.20 | $122.06 | +76.2% | Common | 464287648 |
| NOC | Northrop Grumman Corp | 2,116 | $672K | 0.1% | $317.58 * | $294.31 | -4.3% | Common | 666807102 |
| PFG | Principal Financial Group Inc | 11,245 | $659K | 0.1% | $58.60 * | $34.83 | +26.9% | Common | 74251V102 |
| LNC | Lincoln National Corp | 9,695 | $656K | 0.1% | $67.66 * | $48.88 | -0.2% | Common | 534187109 |
| SWKS | Skyworks Solutions Inc | 7,236 | $656K | 0.1% | $90.66 * | $85.79 | -10.8% | Common | 83088M102 |
| CAH | Cardinal Health Inc | 12,138 | $655K | 0.1% | $53.96 * | $48.46 | -9.7% | Common | 14149Y108 |
| — | Lam Research Corporation | 4,070 | $617K | 0.1% | $151.60 | $203.25 | — | Common | 512807108 |
| IWN | iShares Russell 2000 Value | 4,604 | $612K | 0.1% | $132.93 | $86.91 | +53.0% | Common | 464287630 |
| CVX | Chevron Corp | 4,945 | $605K | 0.1% | $122.35 * | $63.69 | +39.8% | Common | 166764100 |
| — | American Beacon Mid-Cap Value | 28,386 | $486K | 0.1% | $17.12 | $17.12 | — | Common | 02368A315 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $480K | 0.1% | $43.00 * | $23.16 | +55.7% | Common | 609207105 |
| VTIVX | Vanguard Target Retirement Fun | 18,199 | $428K | 0.1% | $23.52 | $23.52 | — | Common | 92202E607 |
| IWB | iShares Russell 1000 ETF | 2,600 | $420K | 0.1% | $161.54 | $109.39 | +47.8% | Common | 464287622 |
| — | United States Steel Corp | 13,553 | $413K | 0.1% | $30.47 | $7.97 | — | Common | 912909108 |
| MO | Altria Group Inc | 6,753 | $407K | 0.1% | $60.27 * | $25.26 | +36.4% | Common | 02209S103 |
| MCD | McDonald's Corp | 2,249 | $376K | 0.1% | $167.19 * | $79.52 | +77.7% | Common | 580135101 |
| BMO | Bank Of Montreal | 4,535 | $374K | 0.1% | $82.47 * | $40.02 | +51.3% | Common | 063671101 |
| GOOG | Alphabet Inc Cap Stk Cl C | 303 | $362K | 0.1% | $1194.72 * | $55.94 | +5.9% | Common | 02079K107 |
| TRRNX | T Rowe Price Retirement Fds 20 | 21,315 | $346K | 0.1% | $16.23 | $16.23 | — | Common | 74149P747 |
| TRRGX | T Rowe Price Retirement Fds 20 | 22,551 | $345K | 0.1% | $15.30 | $15.30 | — | Common | 74149P796 |
| WH | Wyndham Hotels & Resorts Inc | 6,145 | $341K | 0.1% | $55.49 | $60.97 | -8.9% | Common | 98311A105 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,000 | $330K | 0.1% | $165.00 | $70.38 | +134.1% | Common | 01609W102 |
| INTC | Intel Corp | 6,919 | $327K | 0.1% | $47.26 * | $33.53 | +20.6% | Common | 458140100 |
| JPM | JPMorgan Chase & Co | 2,880 | $325K | 0.1% | $112.85 * | $72.59 | +26.9% | Common | 46625H100 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $320K | 0.1% | $320000.00 | $214456.19 | +49.2% | Common | 084670108 |
| EIISX | Eaton Vance Parametric Interna | 23,387 | $318K | 0.1% | $13.60 | $13.60 | — | Common | 277923389 |
| EXAS | Exact Sciences Corp | 3,825 | $302K | 0.0% | $78.95 | $30.87 | +155.7% | Common | 30063P105 |
| PNC | PNC Financial Services Group I | 1,968 | $268K | 0.0% | $136.18 * | $78.21 | +34.2% | Common | 693475105 |
| — | Wyndham Destinations Inc | 6,145 | $266K | 0.0% | $43.29 | $103.49 | — | Common | 98310W108 |
| RERGX | American Fds EuroPacific Growth | 4,953 | $263K | 0.0% | $53.10 | $53.10 | — | Common | 298706821 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $263K | 0.0% | $22.66 | $18.62 | +21.6% | Common | 629209305 |
| PAXWX | PAX World Balanced Fund of Fun | 11,093 | $258K | 0.0% | $23.26 | $22.36 | — | Common | 704223106 |
| T | AT&T Inc | 7,341 | $247K | 0.0% | $33.65 * | $15.43 | -2.7% | Common | 00206R102 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 200 | $241K | 0.0% | $1205.00 * | $60.08 | -0.3% | Common | 02079K305 |
| USB | US Bancorp | 4,203 | $222K | 0.0% | $52.82 * | $37.25 | +5.4% | Common | 902973304 |
| RFHTX | American Fds Target Date 2045 | 13,496 | $221K | 0.0% | $16.38 | $16.38 | — | Common | 02630T365 |
| MDY | SPDR S&P MidCap 400 ETF | 600 | $220K | 0.0% | $366.67 | $336.95 | +9.1% | Common | 78467Y107 |
| HLEMX | Harding Loevner Emerging Market | 4,050 | $217K | 0.0% | $53.58 | $53.58 | — | Common | 412295305 |
| CSCO | Cisco Systems Inc | 4,452 | $217K | 0.0% | $48.74 * | $36.04 | +8.2% | Common | 17275R102 |
| NKE | Nike Inc | 2,523 | $214K | 0.0% | $84.82 * | $63.84 | +20.8% | Common | 654106103 |
| KHC | Kraft Heinz Co Com | 3,721 | $205K | 0.0% | $55.09 * | $48.25 | -19.6% | Common | 500754106 |
| ITW | Illinois Tool Works Inc | 1,437 | $203K | 0.0% | $141.27 * | $117.42 | +0.8% | Common | 452308109 |
| RFETX | American Fds Target Date 2030 | 10,639 | $160K | 0.0% | $15.04 | $15.04 | — | Common | 02630T332 |
| CEKYX | Columbia Emerging Markets | 11,693 | $143K | 0.0% | $12.23 | $12.23 | — | Common | 19766M824 |
| SSAIX | SSGA International Stock Select | 12,290 | $137K | 0.0% | $11.15 | $11.15 | — | Common | 784924870 |
| — | Varigen Biosciences Corp. | 936,555 | $130K | 0.0% | $0.14 | $0.14 | — | Common | FBT003F82 |
| AAASX | Deutsche Real Assets Fd | 11,230 | $107K | 0.0% | $9.53 | $9.53 | — | Common | 25159K804 |
| PCRAX | PIMCO Commodity Real Return St | 16,715 | $104K | 0.0% | $6.22 | $6.22 | — | Common | 722005584 |
| WARM | Cool Technologies Inc | 750,000 | $29,000 | 0.0% | $0.04 | $0.07 | -30.1% | Common | 21639Y100 |