Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2018 (← Previous) (Next →)
Filing Date: Feb 6, 2019
Total Value: $588M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 1,193,433 | $152M | 25.9% | $127.63 | $96.65 | +32.0% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 941,944 | $51.81M | 8.8% | $55.00 | $63.41 | -13.3% | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 393,388 | $51.5M | 8.8% | $130.91 * | $26.63 | +22.9% | Common | 464287614 |
| AGG | iShares Core US Aggregate Bond | 352,196 | $37.51M | 6.4% | $106.49 | $109.11 | -2.4% | Common | 464287226 |
| EFA | iShares MSCI EAFE ETF | 514,538 | $30.25M | 5.1% | $58.78 | $58.80 | -0.0% | Common | 464287465 |
| IJR | iShares Core S&P Small-Cap | 403,396 | $27.96M | 4.8% | $69.32 | $79.24 | -12.5% | Common | 464287804 |
| IWD | iShares Russell 1000 Value ETF | 212,811 | $23.63M | 4.0% | $111.05 | $104.09 | +6.7% | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap | 114,133 | $18.95M | 3.2% | $166.06 * | $36.49 | -9.0% | Common | 464287507 |
| BIMIX | Baird Intermediate Bond Fund | 1,753,974 | $18.94M | 3.2% | $10.80 | $10.83 | — | Common | 057071805 |
| WAPSX | Western Asset Core Plus Bond F | 1,664,907 | $18.65M | 3.2% | $11.20 | $11.58 | — | Common | 957663669 |
| XLI | Industrials Select Sector SPDR | 244,270 | $15.73M | 2.7% | $64.41 | $65.38 | -1.5% | Common | 81369Y704 |
| MWTSX | MetWest Total Return Bond Fund | 1,369,956 | $13.4M | 2.3% | $9.78 | $9.72 | — | Common | 592905764 |
| RERFX | American Euro Pacific Growth F | 212,475 | $9.551M | 1.6% | $44.95 | $45.46 | — | Common | 298706839 |
| SCHB | Schwab US Broad Market ETF | 150,889 | $9.043M | 1.5% | $59.93 * | $10.81 | -7.6% | Common | 808524102 |
| FISV | Fiserv Inc | 105,675 | $7.766M | 1.3% | $73.49 | $77.30 | -4.9% | Common | 337738108 |
| FBIZ | First Business Financial Servi | 396,797 | $7.742M | 1.3% | $19.51 * | $14.42 | +11.1% | Common | 319390100 |
| SPY | SPDR S&P 500 ETF | 21,219 | $5.303M | 0.9% | $249.92 | $221.67 | +12.7% | Common | 78462F103 |
| DFIVX | DFA International Value | 291,965 | $4.648M | 0.8% | $15.92 | $19.08 | — | Common | 25434D203 |
| TRRKX | T Rowe Price Retirement Fds 20 | 217,696 | $3.407M | 0.6% | $15.65 | $18.55 | — | Common | 74149P762 |
| MUB | iShares National Muni Bond ETF | 25,573 | $2.788M | 0.5% | $109.02 | $108.68 | +0.3% | Common | 464288414 |
| IWM | iShares Russell 2000 | 16,941 | $2.268M | 0.4% | $133.88 | $137.73 | -2.8% | Common | 464287655 |
| KO | Coca-Cola Co | 38,750 | $1.835M | 0.3% | $47.35 * | $31.57 | +20.9% | Common | 191216100 |
| AAPL | Apple Inc | 11,299 | $1.782M | 0.3% | $157.71 * | $31.87 | +17.6% | Common | 037833100 |
| TRRHX | T Rowe Price Retirement Fds 20 | 107,313 | $1.656M | 0.3% | $15.43 | $17.73 | — | Common | 74149P788 |
| RFHTX | American Fds Target Date 2045 | 102,427 | $1.424M | 0.2% | $13.90 | $14.23 | — | Common | 02630T365 |
| FIS | Fidelity National Information | 13,596 | $1.394M | 0.2% | $102.53 * | $57.97 | +55.0% | Common | 31620M106 |
| TRRJX | T Rowe Price Retirement Fds 20 | 85,475 | $1.39M | 0.2% | $16.26 | $19.21 | — | Common | 74149P770 |
| UNH | UnitedHealth Group Inc | 4,735 | $1.18M | 0.2% | $249.21 * | $125.26 | +77.4% | Common | 91324P102 |
| DIS | Walt Disney Company | 10,334 | $1.133M | 0.2% | $109.64 * | $95.23 | +11.1% | Common | 254687106 |
| BA | Boeing Co | 3,433 | $1.107M | 0.2% | $322.46 * | $164.04 | +91.0% | Common | 097023105 |
| MSFT | Microsoft Corp | 10,580 | $1.075M | 0.2% | $101.61 * | $73.33 | +29.6% | Common | 594918104 |
| TRRMX | T Rowe Price Retirement Fds 20 | 81,476 | $1.075M | 0.2% | $13.19 | $15.93 | — | Common | 74149P754 |
| ALL | Allstate Corp | 11,605 | $959K | 0.2% | $82.64 * | $64.01 | +9.5% | Common | 020002101 |
| XOM | Exxon Mobil Corp | 13,886 | $947K | 0.2% | $68.20 * | $56.36 | -12.6% | Common | 30231G102 |
| IVV | iShares Tr Core S&P 500 | 3,750 | $944K | 0.2% | $251.73 | $271.56 | -7.3% | Common | 464287200 |
| TRRDX | T Rowe Price Retirement Fds 20 | 39,712 | $915K | 0.2% | $23.04 | $27.78 | — | Common | 74149P408 |
| FBALX | Fidelity Balanced Fd | 43,665 | $902K | 0.2% | $20.66 | $24.78 | — | Common | 316345206 |
| JPM | JPMorgan Chase & Co | 8,918 | $871K | 0.1% | $97.67 * | $82.71 | -3.0% | Common | 46625H100 |
| DFSIX | DFA US Sustainabilty Core | 44,898 | $865K | 0.1% | $19.27 | $21.78 | — | Common | 233203215 |
| CVX | Chevron Corp | 7,915 | $861K | 0.1% | $108.78 * | $71.59 | +11.7% | Common | 166764100 |
| MWTRX | MetWest Total Return Bond Fund | 82,128 | $853K | 0.1% | $10.39 | $10.32 | — | Common | 592905103 |
| AMGN | Amgen Inc | 4,307 | $838K | 0.1% | $194.57 * | $124.65 | +26.0% | Common | 031162100 |
| ADI | Analog Devices Inc | 9,646 | $828K | 0.1% | $85.84 * | $73.19 | +3.2% | Common | 032654105 |
| VWSTX | Vanguard Mun Bd Short-Term Tax | 52,554 | $827K | 0.1% | $15.74 | $15.74 | — | Common | 922907100 |
| RMD | ResMed Inc | 7,247 | $825K | 0.1% | $113.84 * | $71.49 | +49.4% | Common | 761152107 |
| TRRCX | T Rowe Price Retirement Fds 20 | 36,806 | $821K | 0.1% | $22.31 | $26.34 | — | Common | 74149P309 |
| VMLTX | Vanguard Mun Bd Ltd-Term Tax-E | 75,192 | $817K | 0.1% | $10.87 | $10.87 | — | Common | 922907704 |
| HD | Home Depot Inc | 4,713 | $810K | 0.1% | $171.87 * | $98.53 | +46.8% | Common | 437076102 |
| AMT | American Tower Corp | 5,113 | $809K | 0.1% | $158.22 * | $82.15 | +60.3% | Common | 03027X100 |
| ICE | Intercontinental Exchange Inc | 10,584 | $797K | 0.1% | $75.30 * | $54.41 | +26.6% | Common | 45866F104 |
| TJX | TJX Companies Inc | 17,613 | $788K | 0.1% | $44.74 * | $38.87 | +4.7% | Common | 872540109 |
| PM | Philip Morris International In | 11,688 | $780K | 0.1% | $66.74 * | $51.72 | -10.2% | Common | 718172109 |
| RERGX | American Fds EuroPacific Growt | 17,161 | $772K | 0.1% | $44.99 | $47.33 | — | Common | 298706821 |
| APHIX | Artisan International Instl | 28,231 | $770K | 0.1% | $27.27 | $33.71 | — | Common | 04314H402 |
| ABBV | Abbvie Inc Com | 8,262 | $762K | 0.1% | $92.23 * | $50.95 | +33.5% | Common | 00287Y109 |
| — | Discover Financial Services | 12,851 | $758K | 0.1% | $58.98 | $60.43 | — | Common | 254709108 |
| ELV | Anthem Inc | 2,867 | $753K | 0.1% | $262.64 * | $176.85 | +35.4% | Common | 036752103 |
| AJG | Arthur J. Gallagher & Co | 9,900 | $730K | 0.1% | $73.74 * | $53.54 | +25.8% | Common | 363576109 |
| LOW | Lowe's Companies Inc | 7,907 | $730K | 0.1% | $92.32 * | $63.56 | +27.7% | Common | 548661107 |
| PGR | Progressive Corp | 11,986 | $723K | 0.1% | $60.32 * | $44.72 | +6.4% | Common | 743315103 |
| SYY | Sysco Corporation | 11,511 | $721K | 0.1% | $62.64 * | $49.25 | +5.2% | Common | 871829107 |
| TRRBX | T Rowe Price Retirement Fds 20 | 36,787 | $718K | 0.1% | $19.52 | $22.85 | — | Common | 74149P200 |
| — | Walgreens Boots Alliance Inc | 10,228 | $699K | 0.1% | $68.34 | $74.72 | — | Common | 931427108 |
| FDVIX | Fidelity Advisor Diversified I | 35,933 | $696K | 0.1% | $19.37 | $23.68 | — | Common | 315920686 |
| SYK | Stryker Corp | 4,361 | $684K | 0.1% | $156.84 * | $147.88 | -1.6% | Common | 863667101 |
| PFE | Pfizer Inc | 15,536 | $678K | 0.1% | $43.64 * | $30.03 | +0.1% | Common | 717081103 |
| CTAS | Cintas Corporation | 3,986 | $670K | 0.1% | $168.09 * | $31.57 | +24.5% | Common | 172908105 |
| KR | Kroger Co | 24,070 | $662K | 0.1% | $27.50 * | $19.02 | +24.3% | Common | 501044101 |
| PAYX | Paychex Inc | 10,073 | $656K | 0.1% | $65.12 * | $47.14 | +12.7% | Common | 704326107 |
| VTTVX | Vanguard Target Retirement Fun | 38,518 | $655K | 0.1% | $17.01 | $19.02 | — | Common | 92202E409 |
| TRV | Travelers Companies Inc | 5,196 | $622K | 0.1% | $119.71 * | $86.33 | +19.4% | Common | 89417E109 |
| INTC | Intel Corp | 13,164 | $618K | 0.1% | $46.95 * | $36.69 | +10.1% | Common | 458140100 |
| CSCO | Cisco Systems Inc | 14,132 | $612K | 0.1% | $43.31 * | $36.64 | -4.6% | Common | 17275R102 |
| AVGO | Broadcom Inc | 2,354 | $599K | 0.1% | $254.46 * | $19.73 | +6.8% | Common | 11135F101 |
| IWN | iShares Russell 2000 Value | 5,544 | $596K | 0.1% | $107.50 | $92.58 | +16.2% | Common | 464287630 |
| IWB | iShares Russell 1000 ETF | 4,224 | $586K | 0.1% | $138.73 | $124.85 | +11.1% | Common | 464287622 |
| MRK | Merck & Co Inc | 7,624 | $583K | 0.1% | $76.47 * | $56.50 | +3.9% | Common | 58933Y105 |
| TXN | Texas Instruments Inc | 6,172 | $583K | 0.1% | $94.46 * | $86.84 | -10.8% | Common | 882508104 |
| — | Lam Research Corporation | 4,191 | $571K | 0.1% | $136.24 | $201.32 | — | Common | 512807108 |
| PG | Procter & Gamble Co | 6,120 | $563K | 0.1% | $91.99 * | $74.75 | +3.0% | Common | 742718109 |
| NTRS | Northern Trust Corp | 6,679 | $558K | 0.1% | $83.55 * | $75.38 | -10.4% | Common | 665859104 |
| SPGI | S&P Global Inc | 3,213 | $546K | 0.1% | $169.93 * | $172.26 | -7.1% | Common | 78409V104 |
| PNC | PNC Financial Services Group I | 4,617 | $540K | 0.1% | $116.96 * | $90.13 | +0.7% | Common | 693475105 |
| JNJ | Johnson & Johnson | 4,185 | $540K | 0.1% | $129.03 * | $114.14 | -7.1% | Common | 478160104 |
| MCD | McDonald's Corp | 3,034 | $539K | 0.1% | $177.65 * | $97.78 | +54.3% | Common | 580135101 |
| IWO | iShares Russell 2000 Growth | 3,132 | $526K | 0.1% | $167.94 | $122.06 | +37.6% | Common | 464287648 |
| AMP | Ameriprise Financial Inc | 4,897 | $511K | 0.1% | $104.35 * | $88.23 | +3.8% | Common | 03076C106 |
| VB | Vanguard Small-Cap ETF | 3,845 | $508K | 0.1% | $132.12 | $145.59 | -9.3% | Common | 922908751 |
| KLAC | Kla-tencor Corp | 5,605 | $502K | 0.1% | $89.56 * | $98.66 | -17.6% | Common | 482480100 |
| PFG | Principal Financial Group Inc | 10,836 | $479K | 0.1% | $44.20 * | $34.83 | -3.3% | Common | 74251V102 |
| EIISX | Eaton Vance Parametric Interna | 40,110 | $474K | 0.1% | $11.82 | $12.86 | — | Common | 277923389 |
| T | AT&T Inc | 16,284 | $465K | 0.1% | $28.56 * | $14.66 | -11.2% | Common | 00206R102 |
| TBCIX | T Rowe Price Blue Chip Growth | 4,799 | $461K | 0.1% | $96.06 | $96.06 | — | Common | 77954Q403 |
| COR | Amerisourcebergen Corp | 6,167 | $459K | 0.1% | $74.43 * | $65.69 | -11.5% | Common | 03073E105 |
| USB | US Bancorp | 9,903 | $453K | 0.1% | $45.74 * | $37.85 | -9.5% | Common | 902973304 |
| CAH | Cardinal Health Inc | 10,142 | $452K | 0.1% | $44.57 * | $48.46 | -24.6% | Common | 14149Y108 |
| RFGTX | American Fds Target Date 2040 | 33,000 | $451K | 0.1% | $13.67 | $13.67 | — | Common | 02630T357 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $447K | 0.1% | $40.04 * | $23.16 | +46.0% | Common | 609207105 |
| CFG | Citizens Financial Group Inc | 14,710 | $437K | 0.1% | $29.71 * | $28.01 | -22.0% | Common | 174610105 |
| NOC | Northrop Grumman Corp | 1,742 | $427K | 0.1% | $245.12 * | $294.31 | -25.8% | Common | 666807102 |
| BAC | Bank Of America Corp | 16,500 | $407K | 0.1% | $24.67 * | $22.80 | -8.8% | Common | 060505104 |
| LNC | Lincoln National Corp | 7,938 | $407K | 0.1% | $51.27 * | $48.88 | -24.0% | Common | 534187109 |
| SWKS | Skyworks Solutions Inc | 5,995 | $402K | 0.1% | $67.06 * | $85.79 | -33.7% | Common | 83088M102 |
| VTIVX | Vanguard Target Retirement Fun | 19,117 | $386K | 0.1% | $20.19 | $23.36 | — | Common | 92202E607 |
| WFC | Wells Fargo & Co | 8,173 | $377K | 0.1% | $46.13 * | $42.03 | -9.7% | Common | 949746101 |
| — | BlackRock Inc | 955 | $375K | 0.1% | $392.67 | $392.67 | — | Common | 09247X101 |
| VNQ | Vanguard Real Estate ETF | 4,920 | $367K | 0.1% | $74.59 | $78.78 | -5.3% | Common | 922908553 |
| VEA | Vanguard FTSE Developed Market | 9,863 | $366K | 0.1% | $37.11 | $39.59 | -6.3% | Common | 921943858 |
| — | American Beacon Mid-Cap Value | 28,001 | $363K | 0.1% | $12.96 | $17.12 | — | Common | 02368A315 |
| GOOG | Alphabet Inc Cap Stk Cl C | 338 | $350K | 0.1% | $1035.50 * | $55.65 | -7.6% | Common | 02079K107 |
| PEP | Pepsico Inc | 3,144 | $347K | 0.1% | $110.37 * | $90.68 | -1.5% | Common | 713448108 |
| MO | Altria Group Inc | 6,753 | $334K | 0.1% | $49.46 * | $25.26 | +13.5% | Common | 02209S103 |
| TRRGX | T Rowe Price Retirement Fds 20 | 25,599 | $333K | 0.1% | $13.01 | $15.03 | — | Common | 74149P796 |
| ACN | Accenture PLC | 2,190 | $309K | 0.1% | $141.10 * | $142.86 | -10.7% | Common | G1151C101 |
| CMCSA | Comcast Corp Class A | 9,050 | $308K | 0.1% | $34.03 * | $30.43 | -6.2% | Common | 20030N101 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $306K | 0.1% | $306000.00 | $214456.19 | +42.7% | Common | 084670108 |
| TRRNX | T Rowe Price Retirement Fds 20 | 22,917 | $306K | 0.1% | $13.35 | $16.03 | — | Common | 74149P747 |
| PSX | Phillips 66 | 3,527 | $304K | 0.1% | $86.19 * | $73.27 | -11.4% | Common | 718546104 |
| ETN | Eaton Corp PLC | 4,395 | $302K | 0.1% | $68.71 * | $65.04 | -8.2% | Common | G29183103 |
| BMO | Bank Of Montreal | 4,538 | $297K | 0.1% | $65.45 * | $40.02 | +21.0% | Common | 063671101 |
| MPC | Marathon Petroleum Corp | 4,956 | $292K | 0.0% | $58.92 * | $54.25 | -13.1% | Common | 56585A102 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,000 | $274K | 0.0% | $137.00 | $70.38 | +94.8% | Common | 01609W102 |
| BND | Vanguard Total Bond Market ETF | 3,440 | $272K | 0.0% | $79.07 | $78.17 | +1.3% | Common | 921937835 |
| VTV | Vanguard Index Value | 2,614 | $256K | 0.0% | $97.93 | $105.18 | -6.9% | Common | 922908744 |
| VZ | Verizon Communications Inc | 4,530 | $255K | 0.0% | $56.29 * | $38.62 | -0.8% | Common | 92343V104 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 241 | $252K | 0.0% | $1045.64 * | $58.99 | -12.1% | Common | 02079K305 |
| — | DowDuPont Inc | 4,655 | $249K | 0.0% | $53.49 | $53.49 | — | Common | 26078J100 |
| RFKTX | American Fds Target Date 2055 | 14,563 | $248K | 0.0% | $17.03 | $17.03 | — | Common | 02630T217 |
| — | United States Steel Corp | 13,553 | $247K | 0.0% | $18.22 | $7.97 | — | Common | 912909108 |
| KMB | Kimberly-Clark Corp | 2,150 | $245K | 0.0% | $113.95 * | $86.40 | +3.3% | Common | 494368103 |
| EXAS | Exact Sciences Corp | 3,825 | $241K | 0.0% | $63.01 | $30.87 | +104.4% | Common | 30063P105 |
| ABT | Abbott Laboratories | 3,335 | $241K | 0.0% | $72.26 * | $62.14 | +3.0% | Common | 002824100 |
| XEL | Xcel Energy Inc. | 4,872 | $240K | 0.0% | $49.26 * | $40.29 | -1.0% | Common | 98389B100 |
| OXY | Occidental Petroleum Corporati | 3,710 | $228K | 0.0% | $61.46 * | $59.51 | -11.9% | Common | 674599105 |
| WH | Wyndham Hotels & Resorts Inc | 4,831 | $219K | 0.0% | $45.33 | $60.97 | -25.6% | Common | 98311A105 |
| WMT | Wal-Mart Inc | 2,325 | $217K | 0.0% | $93.33 * | $28.76 | -2.8% | Common | 931142103 |
| DAL | Delta Air Lines Inc Del Com Ne | 4,344 | $217K | 0.0% | $49.95 * | $51.09 | -8.1% | Common | 247361702 |
| — | Alps Etf Tr Alerian MLP | 24,865 | $217K | 0.0% | $8.73 | $8.73 | — | Common | 00162Q866 |
| DFIEX | DFA International Core Equity | 18,488 | $216K | 0.0% | $11.68 | $11.68 | — | Common | 233203371 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $209K | 0.0% | $41.91 | $44.09 | -4.8% | Common | 464288240 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $207K | 0.0% | $17.84 | $18.62 | -4.2% | Common | 629209305 |
| MDY | SPDR S&P MidCap 400 ETF | 680 | $206K | 0.0% | $302.94 | $336.47 | -10.0% | Common | 78467Y107 |
| VUG | Vanguard Index Growth | 1,502 | $202K | 0.0% | $134.49 * | $24.22 | -7.6% | Common | 922908736 |
| ITW | Illinois Tool Works Inc | 1,587 | $201K | 0.0% | $126.65 * | $116.76 | -8.3% | Common | 452308109 |
| — | Bank Of America Corp Inc Cap O | 7,920 | $200K | 0.0% | $25.25 | $25.25 | — | Pfd Stk | 060505179 |
| F | Ford Motor Co | 25,425 | $195K | 0.0% | $7.67 * | $6.21 | -13.8% | Common | 345370860 |
| RFETX | American Fds Target Date 2030 | 14,055 | $186K | 0.0% | $13.23 | $14.60 | — | Common | 02630T332 |
| PCRAX | PIMCO Commodity Real Return St | 31,202 | $168K | 0.0% | $5.38 | $5.83 | — | Common | 722005584 |
| RFFTX | American Fds Target Date 2035 | 10,642 | $143K | 0.0% | $13.44 | $13.44 | — | Common | 02630T340 |
| CEKYX | Columbia Emerging Markets | 11,847 | $130K | 0.0% | $10.97 | $12.21 | — | Common | 19766M824 |
| — | Varigen Biosciences Corp. | 936,555 | $130K | 0.0% | $0.14 | $0.14 | — | Common | FBT003F82 |
| SSAIX | SSGA International Stock Selec | 13,132 | $120K | 0.0% | $9.14 | $11.02 | — | Common | 784924870 |
| — | Citigroup Inc - Q 5. | 75,000 | $72,000 | 0.0% | $0.96 | $0.96 | — | Pfd Stk | 172967JZ5 |
| WARM | Cool Technologies Inc | 750,000 | $25,000 | 0.0% | $0.03 | $0.07 | -50.1% | Common | 21639Y100 |