Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q1 2020 (← Previous) (Next →)
Filing Date: May 1, 2020
Total Value: $502M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 960,748 | $124M | 24.7% | $128.91 | $100.29 | +28.5% | Common | 922908769 |
| AGG | iShares Core US Aggregate Bond | 387,061 | $44.66M | 8.9% | $115.37 | $109.23 | +5.6% | Common | 464287226 |
| USMV | iShares Edge MSCI Min Vol USA | 762,112 | $41.16M | 8.2% | $54.01 | $63.37 | -14.8% | Common | 46429B697 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 638,167 | $39.6M | 7.9% | $62.05 | $70.26 | -11.7% | Common | 46429B689 |
| IEFA | iShares Core MSCI EAFE ETF | 790,925 | $39.46M | 7.9% | $49.89 | $62.83 | -20.6% | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 216,787 | $32.66M | 6.5% | $150.65 * | $26.63 | +41.4% | Common | 464287614 |
| IWD | iShares Russell 1000 Value ETF | 325,419 | $32.27M | 6.4% | $99.18 | $113.52 | -12.6% | Common | 464287598 |
| IJR | iShares Core S&P Small-Cap ETF | 519,898 | $29.17M | 5.8% | $56.11 | $78.62 | -28.6% | Common | 464287804 |
| IJH | iShares Core S&P Mid-Cap ETF | 151,716 | $21.83M | 4.3% | $143.86 * | $36.65 | -21.5% | Common | 464287507 |
| MTUM | iShares Edge MSCI USA Momentum | 160,775 | $17.12M | 3.4% | $106.48 | $123.60 | -13.8% | Common | 46432F396 |
| SPY | SPDR S&P 500 ETF | 41,957 | $10.81M | 2.2% | $257.74 | $264.72 | -2.6% | Common | 78462F103 |
| FISV | Fiserv Inc | 65,927 | $6.262M | 1.2% | $94.98 | $77.30 | +22.9% | Common | 337738108 |
| FBIZ | First Business Financial Services | 333,273 | $5.166M | 1.0% | $15.50 * | $14.42 | -8.8% | Common | 319390100 |
| AAPL | Apple Inc | 11,640 | $2.96M | 0.6% | $254.30 * | $33.33 | +84.5% | Common | 037833100 |
| MUB | iShares National Muni Bond ETF | 24,282 | $2.744M | 0.5% | $113.01 | $108.81 | +3.9% | Common | 464288414 |
| MSFT | Microsoft Corp | 11,982 | $1.89M | 0.4% | $157.74 * | $79.28 | +89.4% | Common | 594918104 |
| FIS | Fidelity National Information | 14,815 | $1.802M | 0.4% | $121.63 * | $63.66 | +69.8% | Common | 31620M106 |
| UNH | UnitedHealth Group Inc | 4,831 | $1.205M | 0.2% | $249.43 * | $131.66 | +72.5% | Common | 91324P102 |
| KO | Coca-Cola Co | 26,250 | $1.162M | 0.2% | $44.27 * | $31.57 | +17.6% | Common | 191216100 |
| CSCO | Cisco Systems Inc | 27,552 | $1.083M | 0.2% | $39.31 * | $37.88 | -13.2% | Common | 17275R102 |
| AMT | American Tower Corp | 4,848 | $1.056M | 0.2% | $217.82 * | $82.15 | +124.6% | Common | 03027X100 |
| DIS | Walt Disney Company | 10,721 | $1.036M | 0.2% | $96.63 * | $98.34 | -4.0% | Common | 254687106 |
| ALL | Allstate Corp | 11,213 | $1.029M | 0.2% | $91.77 * | $64.01 | +24.6% | Common | 020002101 |
| MRK | Merck & Co Inc | 12,878 | $991K | 0.2% | $76.95 * | $61.29 | -0.1% | Common | 58933Y105 |
| — | Lam Research Corporation | 4,006 | $961K | 0.2% | $239.89 | $201.32 | — | Common | 512807108 |
| HD | Home Depot Inc | 4,674 | $873K | 0.2% | $186.78 * | $106.13 | +53.2% | Common | 437076102 |
| IVV | iShares S&P 500 Core | 3,250 | $840K | 0.2% | $258.46 | $271.94 | -5.0% | Common | 464287200 |
| PGR | Progressive Corp | 11,349 | $838K | 0.2% | $73.84 * | $44.72 | +40.2% | Common | 743315103 |
| ADI | Analog Devices Inc | 9,232 | $828K | 0.2% | $89.69 * | $73.19 | +10.6% | Common | 032654105 |
| AMGN | Amgen Inc | 4,000 | $811K | 0.2% | $202.75 * | $124.65 | +36.2% | Common | 031162100 |
| TJX | TJX Companies Inc | 16,735 | $800K | 0.2% | $47.80 * | $38.87 | +14.2% | Common | 872540109 |
| ICE | Intercontinental Exchange Inc | 9,812 | $792K | 0.2% | $80.72 * | $54.41 | +38.0% | Common | 45866F104 |
| TXN | Texas Instruments Inc | 7,726 | $772K | 0.2% | $99.92 * | $88.48 | -4.1% | Common | 882508104 |
| KLAC | Kla-tencor Corp | 5,314 | $764K | 0.2% | $143.77 * | $98.66 | +36.3% | Common | 482480100 |
| SPGI | S&P Global Inc | 3,048 | $747K | 0.1% | $245.08 * | $172.26 | +35.6% | Common | 78409V104 |
| JPM | JPMorgan Chase & Co | 8,283 | $746K | 0.1% | $90.06 * | $82.86 | -7.3% | Common | 46625H100 |
| INTC | Intel Corp | 13,329 | $721K | 0.1% | $54.09 * | $37.21 | +28.9% | Common | 458140100 |
| PG | Procter & Gamble Co | 6,550 | $721K | 0.1% | $110.08 * | $76.45 | +24.6% | Common | 742718109 |
| PM | Philip Morris International In | 9,688 | $707K | 0.1% | $72.98 * | $51.72 | +5.8% | Common | 718172109 |
| JNJ | Johnson & Johnson | 5,288 | $693K | 0.1% | $131.05 * | $114.89 | -3.0% | Common | 478160104 |
| SYK | Stryker Corp | 4,129 | $687K | 0.1% | $166.38 * | $147.88 | +6.0% | Common | 863667101 |
| KR | Kroger Co | 22,717 | $684K | 0.1% | $30.11 * | $19.02 | +40.2% | Common | 501044101 |
| AVGO | Broadcom Inc | 2,683 | $636K | 0.1% | $237.05 * | $20.78 | -0.2% | Common | 11135F101 |
| LOW | Lowe's Companies Inc | 7,338 | $631K | 0.1% | $85.99 * | $63.56 | +21.9% | Common | 548661107 |
| — | Inovalon Hldgs Inc Cl A | 37,095 | $618K | 0.1% | $16.66 | $14.62 | — | Common | 45781D101 |
| ELV | Anthem Inc | 2,708 | $615K | 0.1% | $227.10 * | $176.85 | +18.8% | Common | 036752103 |
| PAYX | Paychex Inc | 9,540 | $600K | 0.1% | $62.89 * | $47.14 | +12.9% | Common | 704326107 |
| IWB | iShares Russell 1000 ETF | 4,224 | $598K | 0.1% | $141.57 | $124.85 | +13.4% | Common | 464287622 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 499 | $580K | 0.1% | $1162.32 * | $58.69 | -1.8% | Common | 02079K305 |
| LLY | Lilly Eli Co | 4,078 | $566K | 0.1% | $138.79 * | $107.55 | +20.6% | Common | 532457108 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $559K | 0.1% | $50.07 * | $23.16 | +87.6% | Common | 609207105 |
| SYY | Sysco Corporation | 12,132 | $554K | 0.1% | $45.66 * | $50.20 | -22.7% | Common | 871829107 |
| MCD | McDonald's Corp | 3,238 | $535K | 0.1% | $165.23 * | $115.55 | +25.3% | Common | 580135101 |
| BA | Boeing Co | 3,526 | $526K | 0.1% | $149.18 | $175.00 | -14.8% | Common | 097023105 |
| RSG | Republic Services Inc | 6,961 | $522K | 0.1% | $74.99 * | $80.04 | -13.4% | Common | 760759100 |
| COR | Amerisourcebergen Corp | 5,867 | $519K | 0.1% | $88.46 * | $65.69 | +16.0% | Common | 03073E105 |
| TMUS | T Mobile US Inc | 6,169 | $518K | 0.1% | $83.97 * | $76.01 | +6.6% | Common | 872590104 |
| — | Arista Networks Inc | 2,532 | $513K | 0.1% | $202.61 | $203.47 | — | Common | 040413106 |
| SBUX | Starbucks Corp | 7,746 | $509K | 0.1% | $65.71 * | $74.48 | -22.4% | Common | 855244109 |
| IWO | iShares Russell 2000 Growth | 3,152 | $499K | 0.1% | $158.31 | $128.62 | +23.0% | Common | 464287648 |
| TRV | Travelers Companies Inc | 4,929 | $490K | 0.1% | $99.41 * | $86.33 | +2.0% | Common | 89417E109 |
| EA | Electronic Arts Inc | 4,752 | $476K | 0.1% | $100.17 * | $96.52 | +0.9% | Common | 285512109 |
| XLE | Energy Select Sector SPDR ETF | 15,345 | $446K | 0.1% | $29.06 * | $23.72 | -38.7% | Common | 81369Y506 |
| EBAY | eBay Inc | 14,571 | $438K | 0.1% | $30.06 * | $32.64 | -16.4% | Common | 278642103 |
| QCOM | Qualcomm Inc | 6,461 | $437K | 0.1% | $67.64 * | $72.86 | -18.1% | Common | 747525103 |
| NICE | Nice Ltd Sponsored ADR | 3,025 | $434K | 0.1% | $143.47 | $134.96 | +6.4% | Common | 653656108 |
| — | Discover Financial Services | 12,143 | $433K | 0.1% | $35.66 | $60.43 | — | Common | 254709108 |
| PEP | Pepsico Inc | 3,554 | $427K | 0.1% | $120.15 * | $93.34 | +7.9% | Common | 713448108 |
| APD | Air Prods Chems Inc | 2,050 | $409K | 0.1% | $199.51 * | $192.55 | -9.8% | Common | 009158106 |
| GOOG | Alphabet Inc Cap Stk Cl C | 351 | $408K | 0.1% | $1162.39 * | $56.03 | +3.0% | Common | 02079K107 |
| VB | Vanguard Small-Cap ETF | 3,527 | $407K | 0.1% | $115.40 | $145.59 | -20.7% | Common | 922908751 |
| WDC | Western Digital Corp | 9,680 | $403K | 0.1% | $41.63 * | $32.78 | -5.6% | Common | 958102105 |
| MGEE | MGE Energy Inc | 5,916 | $387K | 0.1% | $65.42 * | $65.70 | -12.0% | Common | 55277P104 |
| DOX | Amdocs Ltd ADR | 7,010 | $385K | 0.1% | $54.92 * | $50.28 | -3.0% | Common | G02602103 |
| CSX | CSX Corp Com | 6,658 | $382K | 0.1% | $57.37 * | $21.78 | -18.8% | Common | 126408103 |
| IWN | iShares Russell 2000 Value | 4,662 | $382K | 0.1% | $81.94 | $95.17 | -13.8% | Common | 464287630 |
| — | Thomson Reuters Corp | 5,500 | $373K | 0.1% | $67.82 | $64.55 | — | Common | 884903709 |
| ACN | Accenture PLC | 2,285 | $373K | 0.1% | $163.24 * | $144.26 | +4.1% | Common | G1151C101 |
| PWR | Quanta Services Inc | 11,720 | $372K | 0.1% | $31.74 | $37.33 | -16.1% | Common | 74762E102 |
| PYPL | Paypal Hldgs Inc | 3,795 | $363K | 0.1% | $95.65 | $103.97 | -8.1% | Common | 70450Y103 |
| CVX | Chevron Corp | 4,947 | $358K | 0.1% | $72.37 * | $71.59 | -21.6% | Common | 166764100 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 1,795 | $349K | 0.1% | $194.43 | $118.72 | +63.8% | Common | 01609W102 |
| VOD | Vodafone Group Plc Adr | 24,998 | $344K | 0.1% | $13.76 | $19.93 | -30.9% | Common | 92857W308 |
| VEA | Vanguard FTSE Developed Market | 10,063 | $336K | 0.1% | $33.39 | $42.64 | -21.8% | Common | 921943858 |
| KMB | Kimberly-Clark Corp | 2,570 | $329K | 0.1% | $128.02 * | $103.36 | +0.8% | Common | 494368103 |
| — | Aon Plc Shs Cl A | 1,975 | $326K | 0.1% | $165.06 | $192.91 | — | Common | G0408V102 |
| CNP | Centerpoint Energy Inc | 19,450 | $301K | 0.1% | $15.48 * | $22.96 | -42.2% | Common | 15189T107 |
| JCI | Johnson Controls Intl, PLC | 11,113 | $300K | 0.1% | $27.00 * | $37.10 | -35.2% | Common | G51502105 |
| TTEK | Tetra Tech Inc New | 4,212 | $297K | 0.1% | $70.51 * | $13.58 | +4.0% | Common | 88162G103 |
| GLD | Spdr Gold Trust Shs | 2,000 | $296K | 0.1% | $148.00 | $123.19 | +20.2% | Common | 78463V107 |
| MO | Altria Group Inc | 7,616 | $295K | 0.1% | $38.73 * | $25.58 | -3.7% | Common | 02209S103 |
| RIO | Rio Tinto PLC Sponsored ADR | 6,449 | $294K | 0.1% | $45.59 | $54.25 | -16.0% | Common | 767204100 |
| XOM | Exxon Mobil Corp | 7,594 | $288K | 0.1% | $37.92 * | $54.95 | -46.9% | Common | 30231G102 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $272K | 0.1% | $272000.00 | $214456.19 | +26.8% | Common | 084670108 |
| GLW | Corning Inc | 12,970 | $266K | 0.1% | $20.51 * | $26.62 | -34.2% | Common | 219350105 |
| EXPE | Expedia Group Inc New | 4,716 | $265K | 0.1% | $56.19 | $115.73 | -51.8% | Common | 30212P303 |
| XLF | Financial Select Sector SPDR E | 12,647 | $263K | 0.1% | $20.80 | $27.53 | -24.4% | Common | 81369Y605 |
| T | AT&T Inc | 8,870 | $259K | 0.1% | $29.20 * | $15.67 | -6.4% | Common | 00206R102 |
| VOX | Vanguard Communication SVCS ET | 3,400 | $259K | 0.1% | $76.18 | $90.34 | -15.7% | Common | 92204A884 |
| PFE | Pfizer Inc | 7,696 | $251K | 0.0% | $32.61 * | $29.93 | -21.3% | Common | 717081103 |
| — | BlackRock Inc | 570 | $251K | 0.0% | $440.35 | $392.67 | — | Common | 09247X101 |
| XLI | Industrials Select Sector SPDR | 4,200 | $248K | 0.0% | $59.05 | $75.35 | -21.7% | Common | 81369Y704 |
| WMT | Wal-Mart Inc | 2,100 | $239K | 0.0% | $113.81 * | $28.76 | +21.5% | Common | 931142103 |
| DRI | Darden Restaurants Inc | 4,364 | $238K | 0.0% | $54.54 * | $95.83 | -51.6% | Common | 237194105 |
| VUG | Vanguard Index Growth | 1,502 | $235K | 0.0% | $156.46 * | $24.22 | +7.8% | Common | 922908736 |
| VTV | Vanguard Index Value | 2,614 | $233K | 0.0% | $89.14 | $105.18 | -15.3% | Common | 922908744 |
| BMO | Bank Of Montreal | 4,635 | $233K | 0.0% | $50.27 * | $40.30 | -2.8% | Common | 063671101 |
| XLK | Technology Select Sector SPDR | 2,890 | $232K | 0.0% | $80.28 * | $45.64 | -11.9% | Common | 81369Y803 |
| NEE | Nextera Energy Inc | 938 | $226K | 0.0% | $240.94 * | $46.25 | +12.7% | Common | 65339F101 |
| IWM | iShares Russell 2000 | 1,817 | $208K | 0.0% | $114.47 | $137.73 | -16.9% | Common | 464287655 |
| NKE | Nike Inc | 2,467 | $204K | 0.0% | $82.69 * | $75.37 | +1.5% | Common | 654106103 |
| BKR | Baker Hughes Company | 13,207 | $139K | 0.0% | $10.52 * | $19.13 | -53.3% | Common | 05722G100 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $135K | 0.0% | $11.63 | $18.62 | -37.7% | Common | 629209305 |
| ATI | Allegheny Technologies Inc | 14,325 | $122K | 0.0% | $8.52 | $24.34 | -65.1% | Common | 01741R102 |
| — | GTT Communications Inc | 12,630 | $100K | 0.0% | $7.92 | $17.58 | — | Common | 362393100 |