Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q2 2020 (← Previous) (Next →)
Filing Date: Aug 12, 2020
Total Value: $558M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 826,540 | $129M | 23.2% | $156.53 | $100.29 | +56.1% | Com | 922908769 |
| AGG | iShares Core US Aggregate Bond | 456,204 | $53.93M | 9.7% | $118.21 | $110.42 | +7.1% | Com | 464287226 |
| IEFA | iShares Core MSCI EAFE ETF | 747,178 | $42.71M | 7.7% | $57.16 | $62.83 | -9.0% | Com | 46432F842 |
| USMV | iShares Edge MSCI Min Vol USA | 700,397 | $42.47M | 7.6% | $60.63 | $63.37 | -4.3% | Com | 46429B697 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 618,473 | $40.86M | 7.3% | $66.06 | $70.26 | -6.0% | Com | 46429B689 |
| IJR | iShares Core S&P Small-Cap ETF | 526,379 | $35.95M | 6.4% | $68.29 | $78.43 | -12.9% | Com | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 175,483 | $33.68M | 6.0% | $191.95 * | $26.63 | +80.2% | Com | 464287614 |
| IWD | iShares Russell 1000 Value ETF | 254,556 | $28.67M | 5.1% | $112.62 | $113.52 | -0.8% | Com | 464287598 |
| MTUM | iShares Edge MSCI USA Momentum | 194,348 | $25.46M | 4.6% | $131.00 | $123.15 | +6.4% | Com | 46432F396 |
| IJH | iShares Core S&P Mid-Cap ETF | 140,491 | $24.98M | 4.5% | $177.82 * | $36.65 | -3.0% | Com | 464287507 |
| SPY | SPDR S&P 500 ETF | 42,278 | $13.04M | 2.3% | $308.36 | $264.72 | +16.5% | Com | 78462F103 |
| FISV | Fiserv Inc | 65,927 | $6.436M | 1.2% | $97.62 | $77.30 | +26.3% | Com | 337738108 |
| FBIZ | First Business Financial Servi | 331,123 | $5.447M | 1.0% | $16.45 * | $14.42 | -2.3% | Com | 319390100 |
| AAPL | Apple Inc | 12,218 | $4.457M | 0.8% | $364.79 * | $35.30 | +150.6% | Com | 037833100 |
| MUB | iShares National Muni Bond ETF | 32,856 | $3.792M | 0.7% | $115.41 | $110.04 | +4.9% | Com | 464288414 |
| MSFT | Microsoft Corp | 11,543 | $2.349M | 0.4% | $203.50 * | $79.28 | +145.1% | Com | 594918104 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 1,381 | $1.958M | 0.4% | $1417.81 * | $63.95 | +10.0% | Com | 02079K305 |
| FIS | Fidelity National Information | 13,807 | $1.851M | 0.3% | $134.06 * | $63.66 | +87.6% | Com | 31620M106 |
| JPM | JPMorgan Chase & Co | 18,785 | $1.767M | 0.3% | $94.06 * | $82.24 | -1.4% | Com | 46625H100 |
| DIS | Walt Disney Company | 13,520 | $1.508M | 0.3% | $111.54 * | $100.31 | +8.6% | Com | 254687106 |
| UNH | UnitedHealth Group Inc | 4,777 | $1.409M | 0.3% | $294.95 * | $131.66 | +104.9% | Com | 91324P102 |
| CSCO | Cisco Systems Inc | 29,597 | $1.38M | 0.2% | $46.63 * | $37.81 | +4.1% | Com | 17275R102 |
| AMT | American Tower Corp | 5,137 | $1.328M | 0.2% | $258.52 * | $89.37 | +147.2% | Com | 03027X100 |
| HD | Home Depot Inc | 5,191 | $1.3M | 0.2% | $250.43 * | $115.45 | +90.1% | Com | 437076102 |
| — | Lam Research Corporation | 3,996 | $1.293M | 0.2% | $323.57 | $201.32 | — | Com | 512807108 |
| KO | Coca-Cola Co | 25,850 | $1.155M | 0.2% | $44.68 * | $31.57 | +19.8% | Com | 191216100 |
| ADI | Analog Devices Inc | 9,260 | $1.136M | 0.2% | $122.68 * | $73.19 | +52.1% | Com | 032654105 |
| PEP | Pepsico Inc | 8,406 | $1.112M | 0.2% | $132.29 * | $103.41 | +8.1% | Com | 713448108 |
| ALL | Allstate Corp | 10,938 | $1.061M | 0.2% | $97.00 * | $64.01 | +32.5% | Com | 020002101 |
| LOW | Lowe's Companies Inc | 7,844 | $1.06M | 0.2% | $135.14 * | $66.13 | +85.0% | Com | 548661107 |
| KLAC | Kla-tencor Corp | 5,298 | $1.03M | 0.2% | $194.41 * | $98.66 | +85.3% | Com | 482480100 |
| MRK | Merck & Co Inc | 13,296 | $1.028M | 0.2% | $77.32 * | $61.34 | +1.1% | Com | 58933Y105 |
| IVV | iShares S&P 500 Core | 3,250 | $1.006M | 0.2% | $309.54 | $271.94 | +13.9% | Com | 464287200 |
| TXN | Texas Instruments Inc | 7,722 | $980K | 0.2% | $126.91 * | $88.48 | +22.8% | Com | 882508104 |
| XLK | Technology Select Sector SPDR | 9,340 | $976K | 0.2% | $104.50 * | $46.60 | +12.1% | Com | 81369Y803 |
| PGR | Progressive Corp | 11,575 | $927K | 0.2% | $80.09 * | $45.15 | +50.8% | Com | 743315103 |
| AMGN | Amgen Inc | 3,854 | $909K | 0.2% | $235.86 * | $124.65 | +59.5% | Com | 031162100 |
| TJX | TJX Companies Inc | 17,192 | $869K | 0.2% | $50.55 * | $39.08 | +20.1% | Com | 872540109 |
| ICE | Intercontinental Exchange Inc | 9,478 | $868K | 0.2% | $91.58 * | $54.41 | +57.0% | Com | 45866F104 |
| AVGO | Broadcom Inc | 2,678 | $845K | 0.2% | $315.53 * | $20.78 | +34.3% | Com | 11135F101 |
| INTC | Intel Corp | 13,879 | $830K | 0.1% | $59.80 * | $37.84 | +40.9% | Com | 458140100 |
| EBAY | eBay Inc | 15,261 | $800K | 0.1% | $52.42 * | $32.90 | +45.2% | Com | 278642103 |
| XLE | Energy Select Sector SPDR ETF | 19,725 | $747K | 0.1% | $37.87 * | $22.58 | -16.2% | Com | 81369Y506 |
| SYK | Stryker Corp | 4,130 | $744K | 0.1% | $180.15 * | $147.88 | +15.1% | Com | 863667101 |
| IWB | iShares Russell 1000 ETF | 4,224 | $725K | 0.1% | $171.64 | $124.85 | +37.5% | Com | 464287622 |
| JNJ | Johnson & Johnson | 4,948 | $696K | 0.1% | $140.66 * | $114.89 | +4.8% | Com | 478160104 |
| PAYX | Paychex Inc | 9,105 | $690K | 0.1% | $75.78 * | $47.14 | +37.3% | Com | 704326107 |
| ELV | Anthem Inc | 2,592 | $682K | 0.1% | $263.12 * | $176.85 | +38.0% | Com | 036752103 |
| PM | Philip Morris International In | 9,688 | $679K | 0.1% | $70.09 * | $51.72 | +3.2% | Com | 718172109 |
| LLY | Lilly Eli Co | 4,079 | $670K | 0.1% | $164.26 * | $107.55 | +43.4% | Com | 532457108 |
| IWO | iShares Russell 2000 Growth | 3,152 | $652K | 0.1% | $206.85 | $128.62 | +60.8% | Com | 464287648 |
| EA | Electronic Arts Inc | 4,892 | $646K | 0.1% | $132.05 * | $97.04 | +32.3% | Com | 285512109 |
| TMUS | T Mobile US Inc | 6,165 | $642K | 0.1% | $104.14 * | $76.01 | +32.4% | Com | 872590104 |
| PYPL | Paypal Hldgs Inc | 3,643 | $635K | 0.1% | $174.31 | $103.97 | +67.2% | Com | 70450Y103 |
| CNP | Centerpoint Energy Inc | 33,883 | $633K | 0.1% | $18.68 * | $19.52 | -17.0% | Com | 15189T107 |
| RSG | Republic Services Inc | 7,690 | $631K | 0.1% | $82.05 * | $79.51 | -4.2% | Com | 760759100 |
| QCOM | Qualcomm Inc | 6,837 | $624K | 0.1% | $91.27 * | $72.75 | +11.5% | Com | 747525103 |
| COST | Costco Wholesale Corp | 2,039 | $618K | 0.1% | $303.09 * | $279.18 | -0.3% | Com | 22160K105 |
| — | Inovalon Hldgs Inc Cl A | 32,009 | $616K | 0.1% | $19.24 | $14.62 | — | Com | 45781D101 |
| PG | Procter & Gamble Co | 5,150 | $616K | 0.1% | $119.61 * | $76.45 | +36.4% | Com | 742718109 |
| COR | Amerisourcebergen Corp | 6,113 | $616K | 0.1% | $100.77 * | $66.25 | +33.3% | Com | 03073E105 |
| MDLZ | Mondelez Intl Inc Class A | 11,789 | $603K | 0.1% | $51.15 * | $24.29 | +83.6% | Com | 609207105 |
| SBUX | Starbucks Corp | 8,101 | $596K | 0.1% | $73.57 * | $74.12 | -12.2% | Com | 855244109 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $577K | 0.1% | $93.06 | $89.51 | +3.9% | Com | 92204A884 |
| MCD | McDonald's Corp | 3,018 | $557K | 0.1% | $184.56 * | $115.55 | +40.8% | Com | 580135101 |
| — | Arista Networks Inc | 2,631 | $553K | 0.1% | $210.19 | $203.73 | — | Com | 040413106 |
| XLF | Financial Select Sector SPDR E | 23,547 | $545K | 0.1% | $23.15 | $25.30 | -8.5% | Com | 81369Y605 |
| XLI | Industrials Select Sector SPDR | 7,928 | $545K | 0.1% | $68.74 | $70.41 | -2.4% | Com | 81369Y704 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,563 | $507K | 0.1% | $324.38 | $303.23 | +7.0% | Com | 78467Y107 |
| CSX | CSX Corp Com | 7,253 | $506K | 0.1% | $69.76 * | $21.67 | -0.3% | Com | 126408103 |
| VB | Vanguard Small-Cap ETF | 3,452 | $503K | 0.1% | $145.71 | $145.59 | +0.1% | Com | 922908751 |
| GOOG | Alphabet Inc Cap Stk Cl C | 351 | $496K | 0.1% | $1413.11 * | $56.03 | +25.2% | Com | 02079K107 |
| APD | Air Prods Chems Inc | 2,050 | $495K | 0.1% | $241.46 * | $192.55 | +9.7% | Com | 009158106 |
| KR | Kroger Co | 14,228 | $482K | 0.1% | $33.88 * | $19.02 | +58.3% | Com | 501044101 |
| VOD | Vodafone Group Plc Adr | 29,991 | $478K | 0.1% | $15.94 | $19.12 | -16.6% | Com | 92857W308 |
| NICE | Nice Ltd Sponsored ADR | 2,482 | $470K | 0.1% | $189.36 | $134.96 | +40.2% | Com | 653656108 |
| PWR | Quanta Services Inc | 11,720 | $460K | 0.1% | $39.25 | $37.33 | +4.0% | Com | 74762E102 |
| IWN | iShares Russell 2000 Value | 4,662 | $454K | 0.1% | $97.38 | $95.17 | +2.4% | Com | 464287630 |
| JCI | Johnson Controls Intl, PLC | 12,376 | $423K | 0.1% | $34.18 * | $36.11 | -15.1% | Com | G51502105 |
| CVX | Chevron Corp | 4,547 | $406K | 0.1% | $89.29 * | $71.59 | -2.1% | Com | 166764100 |
| EXPE | Expedia Group Inc New | 4,756 | $391K | 0.1% | $82.21 | $115.73 | -29.5% | Com | 30212P303 |
| AMZN | Amazon.com Inc | 138 | $381K | 0.1% | $2760.87 * | $120.78 | +14.2% | Com | 023135106 |
| MGEE | MGE Energy Inc | 5,856 | $378K | 0.1% | $64.55 * | $65.70 | -12.8% | Com | 55277P104 |
| DOX | Amdocs Ltd ADR | 6,087 | $371K | 0.1% | $60.95 * | $50.28 | +8.0% | Com | G02602103 |
| RIO | Rio Tinto PLC Sponsored ADR | 6,481 | $364K | 0.1% | $56.16 | $54.25 | +3.6% | Com | 767204100 |
| — | BlackRock Inc | 645 | $351K | 0.1% | $544.19 | $410.29 | — | Com | 09247X101 |
| WDC | Western Digital Corp | 7,918 | $350K | 0.1% | $44.20 * | $32.78 | +1.4% | Com | 958102105 |
| ACN | Accenture PLC | 1,615 | $347K | 0.1% | $214.86 * | $144.26 | +37.5% | Com | G1151C101 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 1,569 | $338K | 0.1% | $215.42 | $118.72 | +81.7% | Com | 01609W102 |
| GLW | Corning Inc | 12,970 | $336K | 0.1% | $25.91 * | $26.62 | -16.3% | Com | 219350105 |
| GLD | Spdr Gold Trust Shs | 2,000 | $335K | 0.1% | $167.50 | $123.19 | +35.9% | Com | 78463V107 |
| TTEK | Tetra Tech Inc New | 4,212 | $333K | 0.1% | $79.06 * | $13.58 | +16.5% | Com | 88162G103 |
| XOM | Exxon Mobil Corp | 7,294 | $326K | 0.1% | $44.69 * | $54.95 | -36.3% | Com | 30231G102 |
| — | Thomson Reuters Corp | 4,704 | $320K | 0.1% | $68.03 | $64.55 | — | Com | 884903709 |
| DRI | Darden Restaurants Inc | 4,147 | $314K | 0.1% | $75.72 * | $95.83 | -32.7% | Com | 237194105 |
| KMB | Kimberly-Clark Corp | 2,188 | $309K | 0.1% | $141.22 * | $103.36 | +12.2% | Com | 494368103 |
| VUG | Vanguard Index Growth | 1,502 | $304K | 0.1% | $202.40 * | $24.22 | +39.0% | Com | 922908736 |
| MO | Altria Group Inc | 7,616 | $299K | 0.1% | $39.26 * | $25.58 | -0.2% | Com | 02209S103 |
| EXAS | Exact Sciences Corp | 3,370 | $293K | 0.1% | $86.94 | $79.90 | +8.8% | Com | 30063P105 |
| NKE | Nike Inc | 2,917 | $286K | 0.1% | $98.05 * | $76.93 | +18.2% | Com | 654106103 |
| IWM | iShares Russell 2000 | 1,986 | $284K | 0.1% | $143.00 | $137.18 | +4.4% | Com | 464287655 |
| TDG | Transdigm Group Inc | 612 | $271K | 0.0% | $442.81 * | $314.55 | +16.8% | Com | 893641100 |
| T | AT&T Inc | 8,870 | $268K | 0.0% | $30.21 * | $15.67 | -0.7% | Com | 00206R102 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $267K | 0.0% | $267000.00 | $214456.19 | +24.6% | Com | 084670108 |
| VTV | Vanguard Index Value | 2,614 | $260K | 0.0% | $99.46 | $105.18 | -5.3% | Com | 922908744 |
| BAC | Bank Of America Corp | 10,780 | $256K | 0.0% | $23.75 * | $20.57 | +1.0% | Com | 060505104 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $254K | 0.0% | $101.68 | $96.44 | +5.5% | Com | 46137V357 |
| — | TE Connectivity Ltd | 3,100 | $253K | 0.0% | $81.61 | $81.61 | — | Com | H84989104 |
| WMT | Wal-Mart Inc | 2,100 | $252K | 0.0% | $120.00 * | $28.76 | +28.7% | Com | 931142103 |
| PFE | Pfizer Inc | 7,696 | $252K | 0.0% | $32.74 * | $29.93 | -20.4% | Com | 717081103 |
| BMO | Bank Of Montreal | 4,635 | $246K | 0.0% | $53.07 * | $40.30 | +4.1% | Com | 063671101 |
| ABBV | Abbvie Inc Com | 2,425 | $238K | 0.0% | $98.14 * | $70.50 | +11.7% | Com | 00287Y109 |
| CRL | Charles River Labs Intl | 1,300 | $227K | 0.0% | $174.62 | $159.60 | +9.2% | Com | 159864107 |
| UNP | Union Pacific Corp | 1,344 | $227K | 0.0% | $168.90 * | $141.44 | +5.8% | Com | 907818108 |
| ITW | Illinois Tool Works Inc | 1,287 | $225K | 0.0% | $174.83 * | $142.90 | +7.7% | Com | 452308109 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $216K | 0.0% | $43.31 | $40.87 | +5.8% | Com | 464288240 |
| NEE | Nextera Energy Inc | 888 | $213K | 0.0% | $239.86 * | $46.25 | +13.1% | Com | 65339F101 |
| BKR | Baker Hughes Company | 13,618 | $210K | 0.0% | $15.42 * | $18.93 | -30.0% | Com | 05722G100 |
| VEA | Vanguard FTSE Developed Market | 5,163 | $200K | 0.0% | $38.74 | $42.64 | -9.0% | Com | 921943858 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $187K | 0.0% | $16.12 | $18.62 | -13.7% | Com | 629209305 |
| ATI | Allegheny Technologies Inc | 14,325 | $146K | 0.0% | $10.19 | $24.34 | -58.1% | Com | 01741R102 |