Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2019 (← Previous) (Next →)
Filing Date: Feb 10, 2020
Total Value: $632M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 921,241 | $151M | 23.9% | $163.62 | $97.96 | +67.0% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,115,831 | $72.8M | 11.5% | $65.24 | $62.83 | +3.8% | Common | 46432F842 |
| IWD | iShares Russell 1000 Value ETF | 495,487 | $67.62M | 10.7% | $136.48 | $113.52 | +20.2% | Common | 464287598 |
| USMV | iShares MSCI Min Vol USA ETF | 749,041 | $49.14M | 7.8% | $65.60 | $63.37 | +3.5% | Common | 46429B697 |
| AGG | iShares Core US Aggregate Bond | 372,871 | $41.9M | 6.6% | $112.37 | $109.05 | +3.0% | Common | 464287226 |
| IJR | iShares Core S&P Small-Cap | 495,609 | $41.56M | 6.6% | $83.85 | $78.82 | +6.4% | Common | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 220,187 | $38.73M | 6.1% | $175.92 * | $26.63 | +65.1% | Common | 464287614 |
| EFA | iShares MSCI EAFE ETF | 433,747 | $30.12M | 4.8% | $69.44 | $58.80 | +18.1% | Common | 464287465 |
| IJH | iShares Core S&P Mid-Cap | 136,516 | $28.1M | 4.4% | $205.82 * | $36.59 | +12.5% | Common | 464287507 |
| FISV | Fiserv Inc | 95,868 | $11.09M | 1.8% | $115.63 | $77.30 | +49.6% | Common | 337738108 |
| FBIZ | First Business Financial Services Inc | 348,329 | $9.172M | 1.5% | $26.33 * | $14.42 | +53.9% | Common | 319390100 |
| SCHB | Schwab US Broad Market ETF | 89,823 | $6.906M | 1.1% | $76.88 * | $12.27 | +4.4% | Common | 808524102 |
| SPY | SPDR S&P 500 ETF | 20,289 | $6.53M | 1.0% | $321.85 | $221.67 | +45.2% | Common | 78462F103 |
| AAPL | Apple Inc | 11,909 | $3.497M | 0.6% | $293.64 * | $33.33 | +112.6% | Common | 037833100 |
| MUB | iShares National Muni Bond ETF | 24,178 | $2.754M | 0.4% | $113.91 | $108.81 | +4.7% | Common | 464288414 |
| KO | Coca-Cola Co | 36,387 | $2.014M | 0.3% | $55.35 * | $31.57 | +45.8% | Common | 191216100 |
| FIS | Fidelity National Information | 13,521 | $1.881M | 0.3% | $139.12 * | $57.97 | +112.6% | Common | 31620M106 |
| MSFT | Microsoft Corp | 11,800 | $1.861M | 0.3% | $157.71 * | $78.09 | +91.7% | Common | 594918104 |
| IWM | iShares Russell 2000 | 9,630 | $1.595M | 0.3% | $165.63 | $137.73 | +20.3% | Common | 464287655 |
| DIS | Walt Disney Company | 10,854 | $1.57M | 0.2% | $144.65 * | $98.34 | +43.7% | Common | 254687106 |
| CSCO | Cisco Systems Inc | 30,420 | $1.459M | 0.2% | $47.96 * | $37.88 | +5.1% | Common | 17275R102 |
| UNH | UnitedHealth Group Inc | 4,939 | $1.452M | 0.2% | $293.99 * | $131.66 | +102.5% | Common | 91324P102 |
| ALL | Allstate Corp | 11,413 | $1.283M | 0.2% | $112.42 * | $64.01 | +52.1% | Common | 020002101 |
| MRK | Merck & Co Inc | 13,151 | $1.196M | 0.2% | $90.94 * | $61.29 | +17.1% | Common | 58933Y105 |
| — | Lam Research Corporation | 4,081 | $1.193M | 0.2% | $292.33 | $201.32 | — | Common | 512807108 |
| JPM | JPMorgan Chase & Co | 8,392 | $1.17M | 0.2% | $139.42 * | $82.86 | +42.6% | Common | 46625H100 |
| BA | Boeing Co | 3,590 | $1.169M | 0.2% | $325.63 | $175.00 | +85.1% | Common | 097023105 |
| HD | Home Depot Inc | 5,308 | $1.159M | 0.2% | $218.35 * | $106.13 | +78.0% | Common | 437076102 |
| AMT | American Tower Corp | 4,959 | $1.14M | 0.2% | $229.89 * | $82.15 | +137.1% | Common | 03027X100 |
| ADI | Analog Devices Inc | 9,382 | $1.115M | 0.2% | $118.84 * | $73.19 | +45.8% | Common | 032654105 |
| IVV | iShares S&P 500 Core | 3,330 | $1.076M | 0.2% | $323.12 | $271.94 | +18.9% | Common | 464287200 |
| — | Discover Financial Services | 12,310 | $1.044M | 0.2% | $84.81 | $60.43 | — | Common | 254709108 |
| TJX | TJX Companies Inc | 17,039 | $1.04M | 0.2% | $61.04 * | $38.87 | +45.3% | Common | 872540109 |
| SYY | Sysco Corporation | 11,794 | $1.009M | 0.2% | $85.55 * | $49.96 | +44.8% | Common | 871829107 |
| TXN | Texas Instruments Inc | 7,860 | $1.008M | 0.2% | $128.24 * | $88.48 | +22.2% | Common | 882508104 |
| AMGN | Amgen Inc | 4,070 | $981K | 0.2% | $241.03 * | $124.65 | +60.8% | Common | 031162100 |
| KLAC | Kla-tencor Corp | 5,443 | $970K | 0.2% | $178.21 * | $98.66 | +68.1% | Common | 482480100 |
| ICE | Intercontinental Exchange Inc | 10,014 | $927K | 0.1% | $92.57 * | $54.41 | +57.5% | Common | 45866F104 |
| CVX | Chevron Corp | 7,631 | $920K | 0.1% | $120.56 * | $71.59 | +28.8% | Common | 166764100 |
| PG | Procter & Gamble Co | 7,250 | $906K | 0.1% | $124.97 * | $76.45 | +40.7% | Common | 742718109 |
| LOW | Lowe's Companies Inc | 7,494 | $897K | 0.1% | $119.70 * | $63.56 | +68.9% | Common | 548661107 |
| SYK | Stryker Corp | 4,217 | $885K | 0.1% | $209.86 * | $147.88 | +33.2% | Common | 863667101 |
| AVGO | Broadcom Inc | 2,735 | $864K | 0.1% | $315.90 * | $20.78 | +30.8% | Common | 11135F101 |
| SPGI | S&P Global Inc | 3,122 | $852K | 0.1% | $272.90 * | $172.26 | +50.8% | Common | 78409V104 |
| PGR | Progressive Corp | 11,596 | $839K | 0.1% | $72.35 * | $44.72 | +33.1% | Common | 743315103 |
| ELV | Anthem Inc | 2,768 | $836K | 0.1% | $302.02 * | $176.85 | +57.5% | Common | 036752103 |
| PAYX | Paychex Inc | 9,740 | $828K | 0.1% | $85.01 * | $47.14 | +51.6% | Common | 704326107 |
| PM | Philip Morris International In | 9,688 | $824K | 0.1% | $85.05 * | $51.72 | +21.2% | Common | 718172109 |
| INTC | Intel Corp | 13,434 | $804K | 0.1% | $59.85 * | $37.21 | +41.9% | Common | 458140100 |
| IWB | iShares Russell 1000 ETF | 4,224 | $754K | 0.1% | $178.50 | $124.85 | +42.9% | Common | 464287622 |
| IWO | iShares Russell 2000 Growth | 3,427 | $734K | 0.1% | $214.18 | $128.62 | +66.6% | Common | 464287648 |
| JNJ | Johnson & Johnson | 4,813 | $702K | 0.1% | $145.85 * | $114.38 | +7.7% | Common | 478160104 |
| SBUX | Starbucks Corp | 7,871 | $692K | 0.1% | $87.92 * | $74.48 | +3.3% | Common | 855244109 |
| TRV | Travelers Companies Inc | 5,028 | $689K | 0.1% | $137.03 * | $86.33 | +39.7% | Common | 89417E109 |
| — | Inovalon Hldgs Inc Cl A | 35,895 | $676K | 0.1% | $18.83 | $14.55 | — | Common | 45781D101 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 502 | $672K | 0.1% | $1338.65 * | $58.69 | +13.3% | Common | 02079K305 |
| KR | Kroger Co | 23,121 | $670K | 0.1% | $28.98 * | $19.02 | +34.2% | Common | 501044101 |
| IWN | iShares Russell 2000 Value | 5,047 | $649K | 0.1% | $128.59 | $95.17 | +35.1% | Common | 464287630 |
| RSG | Republic Services Inc | 7,085 | $635K | 0.1% | $89.63 * | $80.04 | +2.9% | Common | 760759100 |
| TMUS | T Mobile US Inc | 8,014 | $628K | 0.1% | $78.36 * | $76.01 | -0.3% | Common | 872590104 |
| WDC | Western Digital Corp | 9,745 | $619K | 0.1% | $63.52 * | $32.78 | +42.8% | Common | 958102105 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $615K | 0.1% | $55.09 * | $23.16 | +105.1% | Common | 609207105 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,795 | $593K | 0.1% | $212.16 | $118.72 | +78.7% | Common | 01609W102 |
| QCOM | Qualcomm Inc | 6,643 | $586K | 0.1% | $88.21 * | $72.86 | +6.0% | Common | 747525103 |
| VB | Vanguard Small-Cap ETF | 3,527 | $584K | 0.1% | $165.58 | $145.59 | +13.8% | Common | 922908751 |
| LLY | Lilly Eli Co | 4,171 | $548K | 0.1% | $131.38 * | $107.55 | +13.7% | Common | 532457108 |
| CNP | Centerpoint Energy Inc | 19,892 | $542K | 0.1% | $27.25 * | $22.96 | +1.0% | Common | 15189T107 |
| EBAY | eBay Inc | 14,883 | $537K | 0.1% | $36.08 * | $32.64 | -0.1% | Common | 278642103 |
| — | Arista Networks Inc | 2,590 | $527K | 0.1% | $203.47 | $203.47 | — | Common | 040413106 |
| EA | Electronic Arts Inc | 4,860 | $522K | 0.1% | $107.41 * | $96.52 | +8.3% | Common | 285512109 |
| EXPE | Expedia Group Inc New | 4,820 | $521K | 0.1% | $108.09 | $115.73 | -7.6% | Common | 30212P303 |
| COR | Amerisourcebergen Corp | 5,998 | $510K | 0.1% | $85.03 * | $65.69 | +9.3% | Common | 03073E105 |
| DOX | Amdocs Ltd ADR | 7,010 | $506K | 0.1% | $72.18 * | $50.28 | +26.6% | Common | G02602103 |
| VOD | Vodafone Group Plc Adr | 25,566 | $494K | 0.1% | $19.32 | $19.93 | -3.0% | Common | 92857W308 |
| CSX | CSX Corp Com | 6,810 | $493K | 0.1% | $72.39 * | $21.78 | +2.2% | Common | 126408103 |
| GOOG | Alphabet Inc Cap Stk Cl C | 367 | $491K | 0.1% | $1337.87 * | $56.03 | +18.4% | Common | 02079K107 |
| BAC | Bank Of America Corp | 13,915 | $490K | 0.1% | $35.21 * | $22.80 | +33.3% | Common | 060505104 |
| MCD | McDonald's Corp | 2,461 | $486K | 0.1% | $197.48 * | $97.78 | +75.9% | Common | 580135101 |
| DRI | Darden Restaurants Inc | 4,453 | $485K | 0.1% | $108.92 * | $95.83 | -3.9% | Common | 237194105 |
| APD | Air Prods Chems Inc | 2,050 | $482K | 0.1% | $235.12 * | $192.55 | +5.5% | Common | 009158106 |
| ACN | Accenture PLC | 2,285 | $481K | 0.1% | $210.50 * | $144.26 | +33.7% | Common | G1151C101 |
| XOM | Exxon Mobil Corp | 6,894 | $481K | 0.1% | $69.77 * | $56.25 | -6.1% | Common | 30231G102 |
| PWR | Quanta Services Inc | 11,720 | $477K | 0.1% | $40.70 | $37.33 | +7.6% | Common | 74762E102 |
| NICE | Nice Ltd Sponsored ADR | 3,025 | $469K | 0.1% | $155.04 | $134.96 | +15.0% | Common | 653656108 |
| JCI | Johnson Controls Intl, PLC | 11,366 | $463K | 0.1% | $40.74 * | $37.10 | -3.0% | Common | G51502105 |
| VEA | Vanguard FTSE Developed Market | 10,063 | $443K | 0.1% | $44.02 | $42.64 | +3.3% | Common | 921943858 |
| PEP | Pepsico Inc | 3,170 | $433K | 0.1% | $136.59 * | $90.99 | +25.1% | Common | 713448108 |
| PYPL | Paypal Hldgs Inc | 3,875 | $419K | 0.1% | $108.13 | $103.97 | +3.8% | Common | 70450Y103 |
| — | Aon Plc Shs Cl A | 1,975 | $411K | 0.1% | $208.10 | $192.91 | — | Common | G0408V102 |
| RIO | Rio Tinto PLC Sponsored ADR | 6,795 | $403K | 0.1% | $59.31 | $54.25 | +9.4% | Common | 767204100 |
| PSX | Phillips 66 | 3,584 | $399K | 0.1% | $111.33 * | $74.67 | +16.5% | Common | 718546104 |
| — | Thomson Reuters Corp | 5,500 | $394K | 0.1% | $71.64 | $64.55 | — | Common | 884903709 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $385K | 0.1% | $33.18 | $18.62 | +78.2% | Common | 629209305 |
| MO | Altria Group Inc | 7,616 | $380K | 0.1% | $49.89 * | $25.58 | +20.9% | Common | 02209S103 |
| GLW | Corning Inc | 12,970 | $378K | 0.1% | $29.14 * | $26.62 | -7.6% | Common | 219350105 |
| TTEK | Tetra Tech Inc New | 4,212 | $363K | 0.1% | $86.18 * | $13.58 | +26.9% | Common | 88162G103 |
| BMO | Bank Of Montreal | 4,535 | $351K | 0.1% | $77.40 * | $40.02 | +49.4% | Common | 063671101 |
| BKR | Baker Hughes Company | 13,497 | $346K | 0.1% | $25.64 * | $19.13 | +13.1% | Common | 05722G100 |
| PNC | PNC Financial Services Group I | 2,160 | $345K | 0.1% | $159.72 * | $90.13 | +41.9% | Common | 693475105 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $340K | 0.1% | $340000.00 | $214456.19 | +58.3% | Common | 084670108 |
| KMB | Kimberly-Clark Corp | 2,444 | $336K | 0.1% | $137.48 * | $102.90 | +8.1% | Common | 494368103 |
| VTV | Vanguard Index Value | 2,614 | $313K | 0.0% | $119.74 | $105.18 | +13.9% | Common | 922908744 |
| — | Royal Dutch Shell ADR | 5,286 | $312K | 0.0% | $59.02 | $59.02 | — | Common | 780259206 |
| PFE | Pfizer Inc | 7,696 | $302K | 0.0% | $39.24 * | $29.93 | -6.5% | Common | 717081103 |
| ATI | Allegheny Technologies Inc | 14,505 | $300K | 0.0% | $20.68 | $24.34 | -15.1% | Common | 01741R102 |
| — | BlackRock Inc | 570 | $287K | 0.0% | $503.51 | $392.67 | — | Common | 09247X101 |
| GLD | Spdr Gold Trust Shs | 2,000 | $286K | 0.0% | $143.00 | $123.19 | +16.0% | Common | 78463V107 |
| EXAS | Exact Sciences Corp | 3,020 | $279K | 0.0% | $92.38 | $33.13 | +179.1% | Common | 30063P105 |
| VUG | Vanguard Index Growth | 1,502 | $274K | 0.0% | $182.42 * | $24.22 | +25.3% | Common | 922908736 |
| — | TE Connectivity Ltd | 2,850 | $273K | 0.0% | $95.79 | $95.79 | — | Common | H84989104 |
| WMT | Wal-Mart Inc | 2,242 | $266K | 0.0% | $118.64 * | $28.76 | +26.6% | Common | 931142103 |
| USB | US Bancorp | 4,243 | $252K | 0.0% | $59.39 * | $37.85 | +21.0% | Common | 902973304 |
| NKE | Nike Inc | 2,467 | $250K | 0.0% | $101.34 * | $75.37 | +24.0% | Common | 654106103 |
| MDY | SPDR S&P MidCap 400 ETF | 660 | $248K | 0.0% | $375.76 | $336.47 | +11.6% | Common | 78467Y107 |
| T | AT&T Inc | 6,307 | $246K | 0.0% | $39.00 * | $14.66 | +31.8% | Common | 00206R102 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $245K | 0.0% | $49.13 | $44.09 | +11.4% | Common | 464288240 |
| RSP | Invesco S&P 500 Equal Weight | 2,106 | $244K | 0.0% | $115.86 | $107.68 | +7.5% | Common | 46137V357 |
| UNP | Union Pacific Corp | 1,344 | $243K | 0.0% | $180.80 * | $149.35 | +6.0% | Common | 907818108 |
| ITW | Illinois Tool Works Inc | 1,287 | $231K | 0.0% | $179.49 * | $130.19 | +19.8% | Common | 452308109 |
| C | Citigroup Inc | 2,883 | $230K | 0.0% | $79.78 * | $59.26 | +8.4% | Common | 172967424 |
| ABBV | Abbvie Inc Com | 2,585 | $229K | 0.0% | $88.59 * | $50.95 | +35.5% | Common | 00287Y109 |
| NEE | Nextera Energy Inc | 938 | $227K | 0.0% | $242.00 * | $46.25 | +12.9% | Common | 65339F101 |
| — | United States Steel Corp | 13,553 | $155K | 0.0% | $11.44 | $11.44 | — | Common | 912909108 |
| — | GTT Communications Inc | 12,630 | $143K | 0.0% | $11.32 | $17.58 | — | Common | 362393100 |