Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2020 (← Previous) (Next →)
Filing Date: Nov 4, 2020
Total Value: $599M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 834,712 | $142M | 23.7% | $170.31 | $100.29 | +69.8% | Common | 922908769 |
| AGG | iShares Core US Aggregate Bond | 464,158 | $54.8M | 9.1% | $118.06 | $110.56 | +6.8% | Common | 464287226 |
| IEFA | iShares Core MSCI EAFE ETF | 758,862 | $45.74M | 7.6% | $60.28 | $62.79 | -4.0% | Common | 46432F842 |
| USMV | iShares Edge MSCI Min Vol USA | 712,199 | $45.39M | 7.6% | $63.73 | $63.37 | +0.6% | Common | 46429B697 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 629,389 | $42.88M | 7.2% | $68.13 | $70.22 | -3.0% | Common | 46429B689 |
| IWF | iShares Russell 1000 Growth ET | 176,396 | $38.26M | 6.4% | $216.89 * | $26.63 | +103.6% | Common | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 535,748 | $37.63M | 6.3% | $70.23 | $78.31 | -10.3% | Common | 464287804 |
| IWD | iShares Russell 1000 Value ETF | 257,476 | $30.42M | 5.1% | $118.13 | $113.58 | +4.0% | Common | 464287598 |
| MTUM | iShares Edge MSCI USA Momentum | 197,728 | $29.14M | 4.9% | $147.40 | $123.49 | +19.4% | Common | 46432F396 |
| IJH | iShares Core S&P Mid-Cap ETF | 142,155 | $26.34M | 4.4% | $185.31 * | $36.66 | +1.1% | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 43,577 | $14.59M | 2.4% | $334.90 | $266.71 | +25.6% | Common | 78462F103 |
| FISV | Fiserv Inc | 65,094 | $6.708M | 1.1% | $103.05 | $77.30 | +33.3% | Common | 337738108 |
| AAPL | Apple Inc | 48,418 | $5.607M | 0.9% | $115.80 * | $88.13 | +27.7% | Common | 037833100 |
| FBIZ | First Business Financial Services Inc | 342,405 | $4.893M | 0.8% | $14.29 * | $14.39 | -14.0% | Common | 319390100 |
| MUB | iShares National Muni Bond ETF | 33,898 | $3.93M | 0.7% | $115.94 | $110.23 | +5.2% | Common | 464288414 |
| MSFT | Microsoft Corp | 11,162 | $2.348M | 0.4% | $210.36 * | $79.28 | +153.9% | Common | 594918104 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 1,391 | $2.039M | 0.3% | $1465.85 * | $63.95 | +13.7% | Common | 02079K305 |
| FIS | Fidelity National Information | 12,821 | $1.887M | 0.3% | $147.18 * | $63.66 | +106.4% | Common | 31620M106 |
| JPM | JPMorgan Chase & Co | 19,061 | $1.835M | 0.3% | $96.27 * | $82.28 | +1.8% | Common | 46625H100 |
| DIS | Walt Disney Company | 13,219 | $1.64M | 0.3% | $124.06 * | $100.31 | +20.9% | Common | 254687106 |
| UNH | UnitedHealth Group Inc | 4,754 | $1.482M | 0.2% | $311.74 * | $131.66 | +117.5% | Common | 91324P102 |
| — | Lam Research Corporation | 3,968 | $1.316M | 0.2% | $331.65 | $201.32 | — | Common | 512807108 |
| HD | Home Depot Inc | 4,687 | $1.302M | 0.2% | $277.79 * | $115.45 | +111.8% | Common | 437076102 |
| LOW | Lowe's Companies Inc | 7,783 | $1.291M | 0.2% | $165.87 * | $66.13 | +128.0% | Common | 548661107 |
| KO | Coca-Cola Co | 25,850 | $1.276M | 0.2% | $49.36 * | $31.57 | +33.5% | Common | 191216100 |
| AMT | American Tower Corp | 5,058 | $1.223M | 0.2% | $241.80 * | $89.37 | +132.2% | Common | 03027X100 |
| CSCO | Cisco Systems Inc | 29,479 | $1.161M | 0.2% | $39.38 * | $37.81 | -11.4% | Common | 17275R102 |
| PEP | Pepsico Inc | 8,374 | $1.161M | 0.2% | $138.64 * | $103.41 | +14.1% | Common | 713448108 |
| MRK | Merck & Co Inc | 13,740 | $1.14M | 0.2% | $82.97 * | $61.48 | +9.0% | Common | 58933Y105 |
| XLK | Technology Select Sector SPDR | 9,540 | $1.113M | 0.2% | $116.67 * | $46.81 | +24.6% | Common | 81369Y803 |
| TXN | Texas Instruments Inc | 7,672 | $1.095M | 0.2% | $142.73 * | $88.48 | +39.0% | Common | 882508104 |
| IVV | iShares S&P 500 Core | 3,250 | $1.092M | 0.2% | $336.00 | $271.94 | +23.6% | Common | 464287200 |
| ADI | Analog Devices Inc | 9,204 | $1.074M | 0.2% | $116.69 * | $73.19 | +45.5% | Common | 032654105 |
| KLAC | Kla-tencor Corp | 5,352 | $1.037M | 0.2% | $193.76 * | $99.54 | +83.7% | Common | 482480100 |
| ALL | Allstate Corp | 10,881 | $1.024M | 0.2% | $94.11 * | $64.01 | +29.4% | Common | 020002101 |
| AMGN | Amgen Inc | 3,820 | $971K | 0.2% | $254.19 * | $124.65 | +73.0% | Common | 031162100 |
| AVGO | Broadcom Inc | 2,659 | $969K | 0.2% | $364.42 * | $20.78 | +56.4% | Common | 11135F101 |
| TJX | TJX Companies Inc | 17,055 | $949K | 0.2% | $55.64 * | $39.08 | +32.2% | Common | 872540109 |
| ICE | Intercontinental Exchange Inc | 9,408 | $941K | 0.2% | $100.02 * | $54.41 | +72.0% | Common | 45866F104 |
| SYK | Stryker Corp | 4,097 | $854K | 0.1% | $208.45 * | $147.88 | +33.5% | Common | 863667101 |
| — | Inovalon Hldgs Inc Cl A | 32,009 | $847K | 0.1% | $26.46 | $14.62 | — | Common | 45781D101 |
| QCOM | Qualcomm Inc | 6,777 | $798K | 0.1% | $117.75 * | $72.75 | +44.6% | Common | 747525103 |
| EBAY | eBay Inc | 15,118 | $788K | 0.1% | $52.12 * | $32.90 | +44.6% | Common | 278642103 |
| TMUS | T Mobile US Inc | 6,644 | $760K | 0.1% | $114.39 * | $78.25 | +41.2% | Common | 872590104 |
| INTC | Intel Corp | 14,379 | $745K | 0.1% | $51.81 * | $38.15 | +21.8% | Common | 458140100 |
| JNJ | Johnson & Johnson | 4,948 | $737K | 0.1% | $148.95 * | $114.89 | +11.6% | Common | 478160104 |
| IWB | iShares Russell 1000 ETF | 3,934 | $736K | 0.1% | $187.09 | $124.85 | +49.9% | Common | 464287622 |
| PM | Philip Morris International Inc | 9,688 | $727K | 0.1% | $75.04 * | $51.72 | +12.2% | Common | 718172109 |
| COST | Costco Wholesale Corp | 2,028 | $720K | 0.1% | $355.03 * | $279.18 | +17.0% | Common | 22160K105 |
| PAYX | Paychex Inc | 9,031 | $720K | 0.1% | $79.73 * | $47.14 | +45.8% | Common | 704326107 |
| PYPL | Paypal Hldgs Inc | 3,643 | $718K | 0.1% | $197.09 | $103.97 | +89.1% | Common | 70450Y103 |
| SBUX | Starbucks Corp | 8,353 | $718K | 0.1% | $85.96 * | $74.02 | +3.2% | Common | 855244109 |
| PG | Procter & Gamble Co | 5,150 | $716K | 0.1% | $139.03 * | $76.45 | +59.5% | Common | 742718109 |
| RSG | Republic Services Inc | 7,631 | $712K | 0.1% | $93.30 * | $79.51 | +9.5% | Common | 760759100 |
| IWO | iShares Russell 2000 Growth | 3,152 | $698K | 0.1% | $221.45 | $128.62 | +72.2% | Common | 464287648 |
| ELV | Anthem Inc | 2,571 | $691K | 0.1% | $268.77 * | $176.85 | +41.5% | Common | 036752103 |
| CNP | Centerpoint Energy Inc | 35,580 | $688K | 0.1% | $19.34 * | $19.40 | -12.9% | Common | 15189T107 |
| MDLZ | Mondelez Intl Inc Class A | 11,789 | $677K | 0.1% | $57.43 * | $24.29 | +107.4% | Common | 609207105 |
| PGR | Progressive Corp | 7,085 | $671K | 0.1% | $94.71 * | $45.15 | +78.5% | Common | 743315103 |
| EA | Electronic Arts Inc | 4,968 | $648K | 0.1% | $130.43 * | $97.58 | +29.9% | Common | 285512109 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $632K | 0.1% | $101.94 | $89.51 | +13.8% | Common | 92204A884 |
| APD | Air Prods Chems Inc | 2,050 | $611K | 0.1% | $298.05 * | $192.55 | +36.0% | Common | 009158106 |
| XLI | Industrials Select Sector SPDR | 7,928 | $610K | 0.1% | $76.94 | $70.41 | +9.3% | Common | 81369Y704 |
| XLE | Energy Select Sector SPDR ETF | 20,225 | $606K | 0.1% | $29.96 * | $22.46 | -33.3% | Common | 81369Y506 |
| LLY | Lilly Eli Co | 4,036 | $597K | 0.1% | $147.92 * | $107.55 | +29.9% | Common | 532457108 |
| COR | Amerisourcebergen Corp | 6,052 | $587K | 0.1% | $96.99 * | $66.25 | +30.4% | Common | 03073E105 |
| XLF | Financial Select Sector SPDR E | 23,547 | $567K | 0.1% | $24.08 | $25.30 | -4.9% | Common | 81369Y605 |
| PWR | Quanta Services Inc | 10,665 | $564K | 0.1% | $52.88 | $37.33 | +40.2% | Common | 74762E102 |
| NICE | Nice Ltd Sponsored ADR | 2,482 | $563K | 0.1% | $226.83 | $134.96 | +68.2% | Common | 653656108 |
| CSX | CSX Corp Com | 7,185 | $558K | 0.1% | $77.66 * | $21.67 | +11.4% | Common | 126408103 |
| — | Arista Networks Inc | 2,609 | $540K | 0.1% | $206.98 | $203.73 | — | Common | 040413106 |
| VB | Vanguard Small-Cap ETF | 3,452 | $531K | 0.1% | $153.82 | $145.59 | +5.6% | Common | 922908751 |
| MCD | McDonald's Corp | 2,414 | $530K | 0.1% | $219.55 * | $115.55 | +68.5% | Common | 580135101 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,558 | $528K | 0.1% | $338.90 | $303.23 | +11.7% | Common | 78467Y107 |
| GOOG | Alphabet Inc Cap Stk Cl C | 351 | $516K | 0.1% | $1470.09 * | $56.03 | +30.2% | Common | 02079K107 |
| JCI | Johnson Controls Intl, PLC | 12,258 | $501K | 0.1% | $40.87 * | $36.11 | +2.2% | Common | G51502105 |
| KR | Kroger Co | 14,124 | $479K | 0.1% | $33.91 * | $19.02 | +59.4% | Common | 501044101 |
| IWN | iShares Russell 2000 Value | 4,662 | $463K | 0.1% | $99.31 | $95.17 | +4.4% | Common | 464287630 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 1,569 | $461K | 0.1% | $293.82 | $118.72 | +147.6% | Common | 01609W102 |
| VOD | Vodafone Group Plc Adr | 34,214 | $459K | 0.1% | $13.42 | $18.62 | -27.9% | Common | 92857W308 |
| AMZN | Amazon.com Inc | 138 | $435K | 0.1% | $3152.17 * | $120.78 | +30.3% | Common | 023135106 |
| EXPE | Expedia Group Inc New | 4,716 | $432K | 0.1% | $91.60 | $115.73 | -21.4% | Common | 30212P303 |
| MGEE | MGE Energy Inc | 6,821 | $427K | 0.1% | $62.60 * | $64.56 | -13.3% | Common | 55277P104 |
| GLW | Corning Inc | 12,970 | $420K | 0.1% | $32.38 * | $26.62 | +5.5% | Common | 219350105 |
| DRI | Darden Restaurants Inc | 4,113 | $414K | 0.1% | $100.66 * | $95.83 | -10.5% | Common | 237194105 |
| TTEK | Tetra Tech Inc New | 4,212 | $402K | 0.1% | $95.44 * | $13.58 | +40.7% | Common | 88162G103 |
| RIO | Rio Tinto PLC Sponsored ADR | 6,424 | $388K | 0.1% | $60.40 | $54.25 | +11.3% | Common | 767204100 |
| — | Thomson Reuters Corp | 4,704 | $375K | 0.1% | $79.72 | $64.55 | — | Common | 884903709 |
| NKE | Nike Inc | 2,917 | $366K | 0.1% | $125.47 * | $76.93 | +51.7% | Common | 654106103 |
| ACN | Accenture PLC | 1,615 | $365K | 0.1% | $226.01 * | $144.26 | +45.2% | Common | G1151C101 |
| EXAS | Exact Sciences Corp | 3,570 | $364K | 0.1% | $101.96 | $80.26 | +27.0% | Common | 30063P105 |
| — | BlackRock Inc | 645 | $363K | 0.1% | $562.79 | $410.29 | — | Common | 09247X101 |
| GLD | Spdr Gold Trust Shs | 2,000 | $354K | 0.1% | $177.00 | $123.19 | +43.8% | Common | 78463V107 |
| VUG | Vanguard Index Growth | 1,502 | $342K | 0.1% | $227.70 * | $24.22 | +56.6% | Common | 922908736 |
| DOX | Amdocs Ltd ADR | 5,627 | $323K | 0.1% | $57.40 * | $50.28 | +2.4% | Common | G02602103 |
| KMB | Kimberly-Clark Corp | 2,188 | $323K | 0.1% | $147.62 * | $103.36 | +18.1% | Common | 494368103 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $320K | 0.1% | $320000.00 | $214456.19 | +49.2% | Common | 084670108 |
| TDG | Transdigm Group Inc | 662 | $315K | 0.1% | $475.83 * | $320.31 | +23.3% | Common | 893641100 |
| — | TE Connectivity Ltd | 3,100 | $303K | 0.1% | $97.74 | $81.61 | — | Common | H84989104 |
| CVX | Chevron Corp | 4,147 | $299K | 0.0% | $72.10 * | $71.59 | -19.9% | Common | 166764100 |
| IWM | iShares Russell 2000 | 1,986 | $297K | 0.0% | $149.55 | $137.18 | +9.2% | Common | 464287655 |
| CRL | Charles River Labs Intl | 1,300 | $294K | 0.0% | $226.15 | $159.60 | +41.9% | Common | 159864107 |
| MO | Altria Group Inc | 7,616 | $294K | 0.0% | $38.60 * | $25.58 | +0.3% | Common | 02209S103 |
| WMT | Wal-Mart Inc | 2,100 | $294K | 0.0% | $140.00 * | $28.76 | +50.9% | Common | 931142103 |
| WDC | Western Digital Corp | 7,918 | $289K | 0.0% | $36.50 * | $32.78 | -16.0% | Common | 958102105 |
| PFE | Pfizer Inc | 7,696 | $282K | 0.0% | $36.64 * | $29.93 | -9.8% | Common | 717081103 |
| VTV | Vanguard Index Value | 2,614 | $273K | 0.0% | $104.44 | $105.18 | -0.6% | Common | 922908744 |
| BMO | Bank Of Montreal | 4,635 | $271K | 0.0% | $58.47 * | $40.30 | +16.3% | Common | 063671101 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $270K | 0.0% | $108.09 | $96.44 | +12.1% | Common | 46137V357 |
| UNP | Union Pacific Corp | 1,344 | $265K | 0.0% | $197.17 * | $141.44 | +23.9% | Common | 907818108 |
| BAC | Bank Of America Corp | 10,780 | $260K | 0.0% | $24.12 * | $20.57 | +3.1% | Common | 060505104 |
| T | AT&T Inc | 8,870 | $253K | 0.0% | $28.52 * | $15.67 | -4.2% | Common | 00206R102 |
| XOM | Exxon Mobil Corp | 7,294 | $250K | 0.0% | $34.27 * | $54.95 | -50.1% | Common | 30231G102 |
| ITW | Illinois Tool Works Inc | 1,287 | $249K | 0.0% | $193.47 * | $142.90 | +19.7% | Common | 452308109 |
| NEE | Nextera Energy Inc | 888 | $246K | 0.0% | $277.03 * | $46.25 | +31.4% | Common | 65339F101 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $229K | 0.0% | $45.92 | $40.87 | +12.5% | Common | 464288240 |
| ABBV | Abbvie Inc Com | 2,425 | $212K | 0.0% | $87.42 * | $70.50 | +0.9% | Common | 00287Y109 |
| VEA | Vanguard FTSE Developed Market | 5,163 | $211K | 0.0% | $40.87 | $42.64 | -4.1% | Common | 921943858 |
| NVDA | Nvidia Corp | 383 | $207K | 0.0% | $540.47 * | $11.60 | +16.3% | Common | 67066G104 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $207K | 0.0% | $17.84 | $18.62 | -4.4% | Common | 629209305 |
| PNC | PNC Financial Services Group I | 1,868 | $205K | 0.0% | $109.74 * | $88.70 | +2.4% | Common | 693475105 |
| BKR | Baker Hughes Company | 13,540 | $180K | 0.0% | $13.29 * | $18.93 | -38.9% | Common | 05722G100 |
| ATI | Allegheny Technologies Inc | 14,325 | $125K | 0.0% | $8.73 | $24.34 | -64.2% | Common | 01741R102 |