Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2020 (← Previous) (Next →)
Filing Date: Jan 28, 2021
Total Value: $688M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 842,289 | $164M | 23.8% | $101.31 | — | Common | 922908769 |
| IWF | iShares Russell 1000 Growth ET | 276,712 | $66.73M | 9.7% | $156.28 | — | Common | 464287614 |
| MTUM | iShares Edge MSCI USA Momentum | 350,531 | $56.54M | 8.2% | $133.11 | — | Common | 46432F396 |
| AGG | iShares Core US Aggregate Bond | 476,247 | $56.29M | 8.2% | $110.95 | — | Common | 464287226 |
| IEFA | iShares Core MSCI EAFE ETF | 775,714 | $53.59M | 7.8% | $61.34 | — | Common | 46432F842 |
| IJR | iShares Core S&P Small-Cap ETF | 541,465 | $49.76M | 7.2% | $74.74 | — | Common | 464287804 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 649,728 | $47.7M | 6.9% | $62.51 | — | Common | 46429B689 |
| IWD | iShares Russell 1000 Value ETF | 261,937 | $35.81M | 5.2% | $115.56 | — | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 143,146 | $32.9M | 4.8% | $167.50 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 45,678 | $17.08M | 2.5% | $248.19 | — | Common | 78462F103 |
| FISV | Fiserv Inc | 64,694 | $7.366M | 1.1% | $77.30 | +39.4% | Common | 337738108 |
| FBIZ | First Business Financial Servi | 344,618 | $6.344M | 0.9% | $14.39 | +9.7% | Common | 319390100 |
| AAPL | Apple Inc | 47,733 | $6.334M | 0.9% | $88.13 | +32.8% | Common | 037833100 |
| MUB | iShares National Muni Bond ETF | 34,789 | $4.077M | 0.6% | $110.76 | — | Common | 464288414 |
| JPM | JPMorgan Chase & Co | 19,622 | $2.493M | 0.4% | $82.74 | +18.6% | Common | 46625H100 |
| DIS | Walt Disney Company | 13,706 | $2.483M | 0.4% | $101.73 | +37.8% | Common | 254687106 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 1,414 | $2.478M | 0.4% | $64.26 | +29.9% | Common | 02079K305 |
| MSFT | Microsoft Corp | 10,966 | $2.439M | 0.4% | $79.28 | +159.9% | Common | 594918104 |
| — | Lam Research Corporation | 4,014 | $1.896M | 0.3% | $204.42 | — | Common | 512807108 |
| FIS | Fidelity National Information | 12,821 | $1.814M | 0.3% | $63.66 | +100.2% | Common | 31620M106 |
| KLAC | Kla-tencor Corp | 5,460 | $1.414M | 0.2% | $101.94 | +116.3% | Common | 482480100 |
| CSCO | Cisco Systems Inc | 31,084 | $1.391M | 0.2% | $37.68 | -6.4% | Common | 17275R102 |
| KO | Coca-Cola Co | 24,850 | $1.363M | 0.2% | $31.57 | +40.2% | Common | 191216100 |
| ADI | Analog Devices Inc | 9,028 | $1.334M | 0.2% | $73.19 | +65.6% | Common | 032654105 |
| TXN | Texas Instruments Inc | 7,827 | $1.285M | 0.2% | $89.40 | +50.6% | Common | 882508104 |
| ALL | Allstate Corp | 11,378 | $1.251M | 0.2% | $64.99 | +33.3% | Common | 020002101 |
| PEP | Pepsico Inc | 8,435 | $1.251M | 0.2% | $103.41 | +17.2% | Common | 713448108 |
| IVV | iShares S&P 500 Core | 3,312 | $1.243M | 0.2% | $254.93 | — | Common | 464287200 |
| XLK | Technology Select Sector SPDR | 9,540 | $1.24M | 0.2% | $97.41 | — | Common | 81369Y803 |
| LOW | Lowe's Companies Inc | 7,699 | $1.236M | 0.2% | $66.13 | +123.9% | Common | 548661107 |
| HD | Home Depot Inc | 4,573 | $1.215M | 0.2% | $115.45 | +110.0% | Common | 437076102 |
| AMT | American Tower Corp | 5,412 | $1.215M | 0.2% | $96.59 | +106.8% | Common | 03027X100 |
| MRK | Merck & Co Inc | 14,658 | $1.199M | 0.2% | $61.69 | +5.1% | Common | 58933Y105 |
| TJX | TJX Companies Inc | 17,443 | $1.191M | 0.2% | $39.47 | +43.1% | Common | 872540109 |
| AVGO | Broadcom Inc | 2,625 | $1.149M | 0.2% | $20.78 | +67.6% | Common | 11135F101 |
| ICE | Intercontinental Exchange Inc | 9,771 | $1.126M | 0.2% | $55.99 | +73.4% | Common | 45866F104 |
| UNH | UnitedHealth Group Inc | 3,135 | $1.099M | 0.2% | $131.66 | +134.1% | Common | 91324P102 |
| QCOM | Qualcomm Inc | 7,170 | $1.092M | 0.2% | $75.60 | +65.0% | Common | 747525103 |
| USMV | iShares Edge MSCI Min Vol USA | 15,860 | $1.077M | 0.2% | $63.95 | — | Common | 46429B697 |
| SYK | Stryker Corp | 4,223 | $1.035M | 0.2% | $149.87 | +43.2% | Common | 863667101 |
| TMUS | T Mobile US Inc | 7,336 | $989K | 0.1% | $82.13 | +45.3% | Common | 872590104 |
| SBUX | Starbucks Corp | 8,749 | $936K | 0.1% | $74.52 | +14.3% | Common | 855244109 |
| AMGN | Amgen Inc | 3,980 | $915K | 0.1% | $127.53 | +53.9% | Common | 031162100 |
| IWO | iShares Russell 2000 Growth | 3,152 | $904K | 0.1% | $132.15 | — | Common | 464287648 |
| PAYX | Paychex Inc | 9,362 | $872K | 0.1% | $48.19 | +59.6% | Common | 704326107 |
| ELV | Anthem Inc | 2,706 | $869K | 0.1% | $182.30 | +57.0% | Common | 036752103 |
| CNP | Centerpoint Energy Inc | 39,645 | $858K | 0.1% | $19.40 | +0.1% | Common | 15189T107 |
| PYPL | Paypal Hldgs Inc | 3,560 | $834K | 0.1% | $103.97 | +98.8% | Common | 70450Y103 |
| IWB | iShares Russell 1000 ETF | 3,934 | $833K | 0.1% | $124.03 | — | Common | 464287622 |
| EBAY | eBay Inc | 16,369 | $823K | 0.1% | $33.96 | +37.5% | Common | 278642103 |
| RSG | Republic Services Inc | 8,527 | $821K | 0.1% | $80.48 | +10.3% | Common | 760759100 |
| — | Arista Networks Inc | 2,816 | $818K | 0.1% | $210.10 | — | Common | 040413106 |
| EA | Electronic Arts Inc | 5,626 | $808K | 0.1% | $100.84 | +24.4% | Common | 285512109 |
| PM | Philip Morris International In | 9,688 | $802K | 0.1% | $51.72 | +16.7% | Common | 718172109 |
| COST | Costco Wholesale Corp | 2,126 | $801K | 0.1% | $282.32 | +23.0% | Common | 22160K105 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,903 | $799K | 0.1% | $341.69 | — | Common | 78467Y107 |
| JNJ | Johnson & Johnson | 4,898 | $771K | 0.1% | $114.89 | +11.0% | Common | 478160104 |
| PWR | Quanta Services Inc | 10,665 | $768K | 0.1% | $37.33 | +74.9% | Common | 74762E102 |
| PGR | Progressive Corp | 7,772 | $768K | 0.1% | $48.28 | +66.9% | Common | 743315103 |
| XLE | Energy Select Sector SPDR ETF | 20,225 | $767K | 0.1% | $30.99 | — | Common | 81369Y506 |
| EBS | Emergent Biosolutions | 8,518 | $763K | 0.1% | $91.78 | 0.0% | Common | 29089Q105 |
| VOD | Vodafone Group Plc Adr | 45,994 | $758K | 0.1% | $17.68 | — | Common | 92857W308 |
| LLY | Lilly Eli Co | 4,434 | $749K | 0.1% | $110.58 | +27.8% | Common | 532457108 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $745K | 0.1% | $83.80 | — | Common | 92204A884 |
| CSX | CSX Corp Com | 8,096 | $735K | 0.1% | $22.25 | +20.5% | Common | 126408103 |
| PG | Procter & Gamble Co | 5,150 | $717K | 0.1% | $76.45 | +61.1% | Common | 742718109 |
| INTC | Intel Corp | 14,179 | $706K | 0.1% | $38.15 | +15.4% | Common | 458140100 |
| NICE | Nice Ltd Sponsored ADR | 2,482 | $704K | 0.1% | $136.86 | — | Common | 653656108 |
| XLI | Industrials Select Sector SPDR | 7,928 | $702K | 0.1% | $63.61 | — | Common | 81369Y704 |
| XLF | Financial Select Sector SPDR E | 23,547 | $694K | 0.1% | $21.88 | — | Common | 81369Y605 |
| MDLZ | Mondelez Intl Inc Class A | 11,789 | $689K | 0.1% | $24.29 | +106.4% | Common | 609207105 |
| VB | Vanguard Small-Cap ETF | 3,452 | $672K | 0.1% | $132.12 | — | Common | 922908751 |
| EXPE | Expedia Group Inc New | 5,035 | $667K | 0.1% | $115.48 | -3.2% | Common | 30212P303 |
| JCI | Johnson Controls Intl, PLC | 14,035 | $654K | 0.1% | $36.63 | +9.7% | Common | G51502105 |
| COR | Amerisourcebergen Corp | 6,599 | $645K | 0.1% | $68.17 | +31.1% | Common | 03073E105 |
| IWN | iShares Russell 2000 Value | 4,662 | $614K | 0.1% | $94.29 | — | Common | 464287630 |
| GOOG | Alphabet Inc Cap Stk Cl C | 337 | $590K | 0.1% | $56.03 | +49.4% | Common | 02079K107 |
| — | Inovalon Hldgs Inc Cl A | 32,009 | $582K | 0.1% | $14.62 | — | Common | 45781D101 |
| APD | Air Prods Chems Inc | 1,975 | $540K | 0.1% | $192.55 | +28.6% | Common | 009158106 |
| DRI | Darden Restaurants Inc | 4,481 | $534K | 0.1% | $95.47 | -4.2% | Common | 237194105 |
| MCD | McDonald's Corp | 2,414 | $518K | 0.1% | $115.55 | +67.2% | Common | 580135101 |
| TTEK | Tetra Tech Inc New | 4,212 | $488K | 0.1% | $13.58 | +65.9% | Common | 88162G103 |
| KR | Kroger Co | 15,334 | $487K | 0.1% | $19.81 | +46.7% | Common | 501044101 |
| MGEE | MGE Energy Inc | 6,821 | $478K | 0.1% | $64.56 | -4.4% | Common | 55277P104 |
| GLW | Corning Inc | 12,970 | $467K | 0.1% | $26.62 | +16.0% | Common | 219350105 |
| — | BlackRock Inc | 645 | $465K | 0.1% | $410.29 | — | Common | 09247X101 |
| AMZN | Amazon.com Inc | 138 | $449K | 0.1% | $120.78 | +32.1% | Common | 023135106 |
| EXAS | Exact Sciences Corp | 3,370 | $446K | 0.1% | $80.26 | +50.7% | Common | 30063P105 |
| WDC | Western Digital Corp | 7,918 | $439K | 0.1% | $32.78 | +0.9% | Common | 958102105 |
| IWM | iShares Russell 2000 | 2,162 | $424K | 0.1% | $143.64 | — | Common | 464287655 |
| ACN | Accenture PLC | 1,615 | $422K | 0.1% | $144.26 | +54.6% | Common | G1151C101 |
| NKE | Nike Inc | 2,917 | $413K | 0.1% | $76.93 | +60.2% | Common | 654106103 |
| TDG | Transdigm Group Inc | 662 | $410K | 0.1% | $320.31 | +42.7% | Common | 893641100 |
| DOX | Amdocs Ltd ADR | 5,627 | $399K | 0.1% | $50.28 | +12.0% | Common | G02602103 |
| — | Thomson Reuters Corp | 4,704 | $385K | 0.1% | $64.55 | — | Common | 884903709 |
| VUG | Vanguard Index Growth | 1,502 | $381K | 0.1% | $134.49 | — | Common | 922908736 |
| — | TE Connectivity Ltd | 3,100 | $375K | 0.1% | $81.61 | — | Common | H84989104 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 1,569 | $365K | 0.1% | $121.77 | — | Common | 01609W102 |
| AON | Aon PLC Shs Cl A | 1,701 | $359K | 0.1% | $196.52 | 0.0% | Common | G0403H108 |
| GLD | Spdr Gold Trust Shs | 2,000 | $357K | 0.1% | $122.00 | — | Common | 78463V107 |
| BMO | Bank Of Montreal | 4,635 | $352K | 0.1% | $40.30 | +37.5% | Common | 063671101 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $348K | 0.1% | $214456.19 | +54.2% | Common | 084670108 |
| CVX | Chevron Corp | 3,999 | $338K | 0.0% | $71.59 | -9.2% | Common | 166764100 |
| BAC | Bank Of America Corp | 10,780 | $327K | 0.0% | $20.57 | +15.0% | Common | 060505104 |
| CRL | Charles River Labs Intl | 1,300 | $325K | 0.0% | $159.60 | +49.2% | Common | 159864107 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $319K | 0.0% | $101.68 | — | Common | 46137V357 |
| MO | Altria Group Inc | 7,616 | $312K | 0.0% | $25.58 | +4.4% | Common | 02209S103 |
| VTV | Vanguard Index Value | 2,614 | $311K | 0.0% | $97.93 | — | Common | 922908744 |
| PFE | Pfizer Inc | 8,296 | $305K | 0.0% | $29.83 | -4.0% | Common | 717081103 |
| WMT | Wal-Mart Inc | 2,100 | $303K | 0.0% | $28.76 | +57.3% | Common | 931142103 |
| XOM | Exxon Mobil Corp | 7,294 | $301K | 0.0% | $54.95 | -44.7% | Common | 30231G102 |
| KMB | Kimberly-Clark Corp | 2,188 | $295K | 0.0% | $103.36 | +12.2% | Common | 494368103 |
| PNC | PNC Financial Services Group I | 1,868 | $278K | 0.0% | $88.70 | +20.1% | Common | 693475105 |
| NEE | Nextera Energy Inc | 3,516 | $271K | 0.0% | $60.74 | +8.1% | Common | 65339F101 |
| UNP | Union Pacific Corp | 1,277 | $266K | 0.0% | $141.44 | +25.9% | Common | 907818108 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $265K | 0.0% | $43.31 | — | Common | 464288240 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $263K | 0.0% | $18.62 | +22.3% | Common | 629209305 |
| T | AT&T Inc | 8,870 | $255K | 0.0% | $15.67 | -1.9% | Common | 00206R102 |
| VEA | Vanguard FTSE Developed Market | 5,163 | $244K | 0.0% | $44.02 | — | Common | 921943858 |
| ATI | Allegheny Technologies Inc | 14,325 | $240K | 0.0% | $24.34 | -47.8% | Common | 01741R102 |
| ABBV | Abbvie Inc Com | 2,206 | $236K | 0.0% | $70.50 | +12.0% | Common | 00287Y109 |
| ITW | Illinois Tool Works Inc | 1,137 | $232K | 0.0% | $142.90 | +26.7% | Common | 452308109 |
| — | Royal Dutch Shell ADR | 6,271 | $220K | 0.0% | $35.08 | — | Common | 780259206 |
| USB | US Bancorp | 4,471 | $208K | 0.0% | $33.86 | 0.0% | Common | 902973304 |
| NVDA | Nvidia Corp | 383 | $200K | 0.0% | $11.60 | +15.1% | Common | 67066G104 |