Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q1 2021 (← Previous) (Next →)
Filing Date: Apr 20, 2021
Total Value: $753M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 870,089 | $180M | 23.9% | $104.68 | — | Common | 922908769 |
| IWF | iShares Russell 1000 Growth ET | 286,822 | $69.71M | 9.3% | $159.34 | — | Common | 464287614 |
| MTUM | iShares Edge MSCI USA Momentum | 367,076 | $59.05M | 7.8% | $134.37 | — | Common | 46432F396 |
| IEFA | iShares Core MSCI EAFE ETF | 813,976 | $58.65M | 7.8% | $61.84 | — | Common | 46432F842 |
| IJR | iShares Core S&P Small-Cap ETF | 540,309 | $58.64M | 7.8% | $74.74 | — | Common | 464287804 |
| AGG | iShares Core US Aggregate Bond | 515,040 | $58.63M | 7.8% | $111.16 | — | Common | 464287226 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 629,670 | $45.96M | 6.1% | $62.51 | — | Common | 46429B689 |
| IWD | iShares Russell 1000 Value ETF | 274,811 | $41.65M | 5.5% | $117.24 | — | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 145,201 | $37.79M | 5.0% | $168.81 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,983 | $17.83M | 2.4% | $248.19 | — | Common | 78462F103 |
| FBIZ | First Business Financial Services Inc | 345,765 | $8.551M | 1.1% | $14.39 | +37.4% | Common | 319390100 |
| FISV | Fiserv Inc | 64,830 | $7.717M | 1.0% | $77.30 | +48.5% | Common | 337738108 |
| AAPL | Apple Inc | 50,274 | $6.141M | 0.8% | $90.00 | +39.0% | Common | 037833100 |
| MUB | iShares National Muni Bond ETF | 37,315 | $4.33M | 0.6% | $111.11 | — | Common | 464288414 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 1,599 | $3.298M | 0.4% | $68.16 | +43.7% | Common | 02079K305 |
| JPM | JPMorgan Chase & Co | 21,312 | $3.244M | 0.4% | $86.27 | +47.5% | Common | 46625H100 |
| MSFT | Microsoft Corp | 11,900 | $2.806M | 0.4% | $90.55 | +146.2% | Common | 594918104 |
| DIS | Walt Disney Company | 12,742 | $2.351M | 0.3% | $101.73 | +77.1% | Common | 254687106 |
| FIS | Fidelity National Information | 12,821 | $1.803M | 0.2% | $63.66 | +92.1% | Common | 31620M106 |
| CSCO | Cisco Systems Inc | 33,807 | $1.748M | 0.2% | $37.92 | +7.1% | Common | 17275R102 |
| TXN | Texas Instruments Inc | 8,882 | $1.679M | 0.2% | $96.76 | +56.4% | Common | 882508104 |
| — | Lam Research Corporation | 2,807 | $1.671M | 0.2% | $204.42 | — | Common | 512807108 |
| ADI | Analog Devices Inc | 10,298 | $1.597M | 0.2% | $81.57 | +73.0% | Common | 032654105 |
| AMT | American Tower Corp | 6,559 | $1.568M | 0.2% | $113.33 | +69.7% | Common | 03027X100 |
| HD | Home Depot Inc | 4,982 | $1.521M | 0.2% | $126.04 | +93.9% | Common | 437076102 |
| ALL | Allstate Corp | 12,441 | $1.429M | 0.2% | $67.79 | +44.1% | Common | 020002101 |
| XLK | Technology Select Sector SPDR | 10,335 | $1.373M | 0.2% | $100.14 | — | Common | 81369Y803 |
| KLAC | Kla-tencor Corp | 4,045 | $1.336M | 0.2% | $101.94 | +180.5% | Common | 482480100 |
| KO | Coca-Cola Co | 24,850 | $1.31M | 0.2% | $31.57 | +37.4% | Common | 191216100 |
| AVGO | Broadcom Inc | 2,826 | $1.31M | 0.2% | $22.26 | +87.1% | Common | 11135F101 |
| PEP | Pepsico Inc | 9,173 | $1.298M | 0.2% | $104.57 | +12.8% | Common | 713448108 |
| IWB | iShares Russell 1000 ETF | 5,778 | $1.293M | 0.2% | $155.86 | — | Common | 464287622 |
| UNH | UnitedHealth Group Inc | 3,387 | $1.26M | 0.2% | $145.65 | +119.5% | Common | 91324P102 |
| IVV | iShares S&P 500 Core | 3,154 | $1.255M | 0.2% | $254.93 | — | Common | 464287200 |
| LOW | Lowe's Companies Inc | 6,578 | $1.251M | 0.2% | $66.13 | +137.4% | Common | 548661107 |
| MRK | Merck & Co Inc | 15,964 | $1.231M | 0.2% | $61.81 | +2.0% | Common | 58933Y105 |
| TJX | TJX Companies Inc | 18,583 | $1.229M | 0.2% | $40.87 | +52.4% | Common | 872540109 |
| ELV | Anthem Inc | 3,409 | $1.224M | 0.2% | $206.74 | +45.5% | Common | 036752103 |
| SYK | Stryker Corp | 4,858 | $1.183M | 0.2% | $160.05 | +42.3% | Common | 863667101 |
| ICE | Intercontinental Exchange Inc | 10,557 | $1.179M | 0.2% | $59.75 | +78.2% | Common | 45866F104 |
| USMV | iShares Edge MSCI Min Vol USA | 16,166 | $1.119M | 0.1% | $64.05 | — | Common | 46429B697 |
| EBAY | eBay Inc | 18,263 | $1.118M | 0.1% | $35.95 | +48.0% | Common | 278642103 |
| VOD | Vodafone Group Plc Adr | 59,491 | $1.096M | 0.1% | $17.85 | — | Common | 92857W308 |
| AMGN | Amgen Inc | 4,357 | $1.084M | 0.1% | $134.20 | +52.5% | Common | 031162100 |
| QCOM | Qualcomm Inc | 8,090 | $1.073M | 0.1% | $81.76 | +58.7% | Common | 747525103 |
| TMUS | T Mobile US Inc | 8,368 | $1.048M | 0.1% | $87.01 | +39.9% | Common | 872590104 |
| SBUX | Starbucks Corp | 9,437 | $1.031M | 0.1% | $75.94 | +23.8% | Common | 855244109 |
| PAYX | Paychex Inc | 10,297 | $1.009M | 0.1% | $51.12 | +57.3% | Common | 704326107 |
| EA | Electronic Arts Inc | 7,369 | $998K | 0.1% | $108.90 | +23.9% | Common | 285512109 |
| XLE | Energy Select Sector SPDR ETF | 20,225 | $992K | 0.1% | $30.99 | — | Common | 81369Y506 |
| INTC | Intel Corp | 15,378 | $984K | 0.1% | $39.39 | +37.3% | Common | 458140100 |
| PYPL | Paypal Hldgs Inc | 4,049 | $983K | 0.1% | $121.84 | +106.8% | Common | 70450Y103 |
| IWO | iShares Russell 2000 Growth | 3,152 | $948K | 0.1% | $132.15 | — | Common | 464287648 |
| LLY | Lilly Eli Co | 5,042 | $942K | 0.1% | $119.68 | +55.5% | Common | 532457108 |
| — | Arista Networks Inc | 3,117 | $941K | 0.1% | $218.97 | — | Common | 040413106 |
| EXPE | Expedia Group Inc New | 5,428 | $934K | 0.1% | $118.17 | +29.2% | Common | 30212P303 |
| EBS | Emergent Biosolutions | 10,057 | $934K | 0.1% | $93.41 | +9.6% | Common | 29089Q105 |
| RSG | Republic Services Inc | 9,333 | $927K | 0.1% | $81.12 | +8.3% | Common | 760759100 |
| WTRG | Essential Utilities, Inc | 20,682 | $926K | 0.1% | $45.15 | 0.0% | Common | 29670G102 |
| JCI | Johnson Controls Intl, PLC | 15,433 | $921K | 0.1% | $37.84 | +32.1% | Common | G51502105 |
| COST | Costco Wholesale Corp | 2,605 | $918K | 0.1% | $291.05 | +13.3% | Common | 22160K105 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,893 | $901K | 0.1% | $341.69 | — | Common | 78467Y107 |
| MU | Micron Technology Inc | 10,025 | $884K | 0.1% | $82.77 | 0.0% | Common | 595112103 |
| PM | Philip Morris International Inc | 9,955 | $883K | 0.1% | $52.13 | +28.2% | Common | 718172109 |
| CSX | CSX Corp Com | 9,143 | $882K | 0.1% | $22.98 | +24.4% | Common | 126408103 |
| COR | Amerisourcebergen Corp | 7,421 | $876K | 0.1% | $71.51 | +37.5% | Common | 03073E105 |
| JNJ | Johnson & Johnson | 5,245 | $862K | 0.1% | $116.61 | +20.7% | Common | 478160104 |
| PGR | Progressive Corp | 8,708 | $833K | 0.1% | $51.80 | +56.4% | Common | 743315103 |
| PWR | Quanta Services Inc | 9,319 | $820K | 0.1% | $37.33 | +111.4% | Common | 74762E102 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $806K | 0.1% | $83.80 | — | Common | 92204A884 |
| XLF | Financial Select Sector SPDR E | 23,489 | $800K | 0.1% | $21.88 | — | Common | 81369Y605 |
| XLI | Industrials Select Sector SPDR | 7,928 | $781K | 0.1% | $63.61 | — | Common | 81369Y704 |
| VB | Vanguard Small-Cap ETF | 3,577 | $766K | 0.1% | $134.99 | — | Common | 922908751 |
| — | Inovalon Hldgs Inc Cl A | 26,457 | $761K | 0.1% | $14.62 | — | Common | 45781D101 |
| PG | Procter & Gamble Co | 5,565 | $754K | 0.1% | $79.38 | +45.7% | Common | 742718109 |
| IWN | iShares Russell 2000 Value | 4,662 | $743K | 0.1% | $94.29 | — | Common | 464287630 |
| MDLZ | Mondelez Intl Inc Cl A | 12,089 | $708K | 0.1% | $24.92 | +99.8% | Common | 609207105 |
| DRI | Darden Restaurants Inc | 4,940 | $701K | 0.1% | $97.07 | +16.1% | Common | 237194105 |
| TTEK | Tetra Tech Inc New | 4,751 | $645K | 0.1% | $15.04 | +76.1% | Common | 88162G103 |
| GOOG | Alphabet Inc Cap Stk Cl C | 309 | $639K | 0.1% | $56.03 | +75.7% | Common | 02079K107 |
| NICE | Nice Ltd Sponsored ADR | 2,870 | $626K | 0.1% | $147.85 | — | Common | 653656108 |
| KR | Kroger Co | 17,106 | $616K | 0.1% | $20.95 | +47.0% | Common | 501044101 |
| APD | Air Prods Chems Inc | 2,055 | $578K | 0.1% | $194.40 | +23.5% | Common | 009158106 |
| MCD | McDonald's Corp | 2,475 | $555K | 0.1% | $117.42 | +62.9% | Common | 580135101 |
| — | BlackRock Inc | 729 | $550K | 0.1% | $449.95 | — | Common | 09247X101 |
| IWM | iShares Russell 2000 | 2,443 | $540K | 0.1% | $152.55 | — | Common | 464287655 |
| NKE | Nike Inc | 4,041 | $537K | 0.1% | $91.57 | +41.5% | Common | 654106103 |
| AMZN | Amazon.com Inc | 173 | $535K | 0.1% | $128.41 | +23.4% | Common | 023135106 |
| GLW | Corning Inc | 11,997 | $522K | 0.1% | $26.62 | +26.2% | Common | 219350105 |
| CRL | Charles River Labs Intl | 1,710 | $496K | 0.1% | $187.98 | +47.9% | Common | 159864107 |
| DOX | Amdocs Ltd ADR | 7,007 | $492K | 0.1% | $53.80 | +26.6% | Common | G02602103 |
| MGEE | MGE Energy Inc | 6,821 | $487K | 0.1% | $64.56 | -6.1% | Common | 55277P104 |
| EXAS | Exact Sciences Corp | 3,675 | $484K | 0.1% | $84.96 | +61.1% | Common | 30063P105 |
| WDC | Western Digital Corp | 6,984 | $466K | 0.1% | $32.78 | +42.1% | Common | 958102105 |
| — | Thomson Reuters Corp | 5,211 | $456K | 0.1% | $66.78 | — | Common | 884903709 |
| ACN | Accenture PLC | 1,615 | $446K | 0.1% | $144.26 | +67.3% | Common | G1151C101 |
| AON | Aon PLC Shs Cl A | 1,921 | $442K | 0.1% | $198.34 | +7.1% | Common | G0403H108 |
| BAC | Bank Of America Corp | 11,430 | $442K | 0.1% | $21.14 | +44.9% | Common | 060505104 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 1,886 | $428K | 0.1% | $139.45 | — | Common | 01609W102 |
| CVX | Chevron Corp | 3,999 | $419K | 0.1% | $71.59 | +11.2% | Common | 166764100 |
| BMO | Bank Of Montreal | 4,635 | $413K | 0.1% | $40.30 | +65.8% | Common | 063671101 |
| — | TE Connectivity Ltd | 3,200 | $413K | 0.1% | $83.10 | — | Common | H84989104 |
| MO | Altria Group Inc | 7,961 | $407K | 0.1% | $25.79 | +17.9% | Common | 02209S103 |
| XOM | Exxon Mobil Corp | 7,294 | $407K | 0.1% | $54.95 | -21.2% | Common | 30231G102 |
| TDG | Transdigm Group Inc | 662 | $389K | 0.1% | $320.31 | +52.9% | Common | 893641100 |
| VUG | Vanguard Index Growth | 1,502 | $386K | 0.1% | $134.49 | — | Common | 922908736 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $386K | 0.1% | $214456.19 | +71.0% | Common | 084670108 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $354K | 0.0% | $101.68 | — | Common | 46137V357 |
| PNC | PNC Financial Services Group Inc | 1,993 | $350K | 0.0% | $91.83 | +50.9% | Common | 693475105 |
| VTV | Vanguard Index Value | 2,614 | $344K | 0.0% | $97.93 | — | Common | 922908744 |
| NVDA | Nvidia Corp | 623 | $333K | 0.0% | $12.29 | +9.0% | Common | 67066G104 |
| PFE | Pfizer Inc | 8,901 | $322K | 0.0% | $29.71 | -5.6% | Common | 717081103 |
| KMB | Kimberly-Clark Corp | 2,308 | $321K | 0.0% | $103.75 | +6.9% | Common | 494368103 |
| GLD | Spdr Gold Trust Shs | 2,000 | $320K | 0.0% | $122.00 | — | Common | 78463V107 |
| — | Royal Dutch Shell ADR | 7,985 | $313K | 0.0% | $35.97 | — | Common | 780259206 |
| MA | Mastercard Inc Cl A | 859 | $306K | 0.0% | $339.57 | 0.0% | Common | 57636Q104 |
| ATI | Allegheny Technologies Inc | 14,325 | $302K | 0.0% | $24.34 | -19.7% | Common | 01741R102 |
| WMT | Wal-Mart Inc | 2,167 | $294K | 0.0% | $29.21 | +48.3% | Common | 931142103 |
| UNP | Union Pacific Corp | 1,319 | $291K | 0.0% | $142.93 | +31.6% | Common | 907818108 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $275K | 0.0% | $43.31 | — | Common | 464288240 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $274K | 0.0% | $18.62 | +25.1% | Common | 629209305 |
| MCHP | Microchip Technology Inc | 1,748 | $271K | 0.0% | $67.53 | 0.0% | Common | 595017104 |
| T | AT&T Inc | 8,870 | $268K | 0.0% | $15.67 | +3.0% | Common | 00206R102 |
| NEE | Nextera Energy Inc | 3,516 | $266K | 0.0% | $60.74 | +13.3% | Common | 65339F101 |
| USB | US Bancorp | 4,755 | $263K | 0.0% | $34.24 | +17.7% | Common | 902973304 |
| ABBV | Abbvie Inc Com | 2,412 | $261K | 0.0% | $72.07 | +23.4% | Common | 00287Y109 |
| VEA | Vanguard FTSE Developed Market | 5,163 | $254K | 0.0% | $44.02 | — | Common | 921943858 |
| ITW | Illinois Tool Works Inc | 1,137 | $252K | 0.0% | $142.90 | +29.4% | Common | 452308109 |
| V | Visa Inc | 1,163 | $246K | 0.0% | $203.18 | 0.0% | Common | 92826C839 |
| ISRG | Intuitive Surgical Inc | 305 | $225K | 0.0% | $251.58 | 0.0% | Common | 46120E602 |
| EFA | iShares MSCI EAFE ETF | 2,837 | $215K | 0.0% | $75.78 | — | Common | 464287465 |
| VO | Vanguard Mid-Cap ETF | 969 | $214K | 0.0% | $220.85 | — | Common | 922908629 |
| AMP | Ameriprise Financial Inc | 865 | $201K | 0.0% | $200.84 | 0.0% | Common | 03076C106 |
| META | Facebook Inc Cl A | 683 | $201K | 0.0% | $267.39 | 0.0% | Common | 30303M102 |