Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2017 (← Previous) (Next →)

Filing Date: Feb 14, 2018

Total Value: $1.424B (100.0% shares, 0.0% debt)

Holdings (120)

CSCO Cisco Systems Inc 2.5%
Value $35.44M Shares 925,228 Share Price $38.30 * Est. Cost/Share $25.05 Unrealized @ Report Date +19.7%
JNJ Johnson And Johnson 2.4%
Value $34.29M Shares 245,448 Share Price $139.72 * Est. Cost/Share $64.90 Unrealized @ Report Date +72.2%
MSFT Microsoft Corp 2.3%
Value $32.56M Shares 380,665 Share Price $85.54 * Est. Cost/Share $32.55 Unrealized @ Report Date +141.7%
INTC Intel Corp 2.3%
Value $32.28M Shares 699,261 Share Price $46.16 * Est. Cost/Share $22.59 Unrealized @ Report Date +71.5%
PFE Pfizer Inc 2.3%
Value $32.16M Shares 887,788 Share Price $36.22 * Est. Cost/Share $18.14 Unrealized @ Report Date +32.8%
XOM Exxon Mobil Corp 2.0%
Value $28.6M Shares 341,911 Share Price $83.64 * Est. Cost/Share $56.49 Unrealized @ Report Date +2.7%
OXY Occidental Petroleum Corp 2.0%
Value $28.24M Shares 383,355 Share Price $73.66 * Est. Cost/Share $54.24 Unrealized @ Report Date +11.2%
AFL Aflac Inc 1.8%
Value $25.74M Shares 293,266 Share Price $87.78 * Est. Cost/Share $26.37 Unrealized @ Report Date +38.0%
WFC Wells Fargo & Co New Del 1.8%
Value $25.33M Shares 417,506 Share Price $60.67 * Est. Cost/Share $35.61 Unrealized @ Report Date +36.3%
— Royal Dutch Shell 1.7%
Value $23.83M Shares 357,225 Share Price $66.71 Est. Cost/Share $58.92 Unrealized @ Report Date —
PAYX Paychex Inc 1.6%
Value $22.59M Shares 331,825 Share Price $68.08 * Est. Cost/Share $33.95 Unrealized @ Report Date +58.1%
GPC Genuine Parts Co 1.6%
Value $22.33M Shares 235,000 Share Price $95.01 * Est. Cost/Share $67.97 Unrealized @ Report Date +10.9%
— BB&T Corporation 1.6%
Value $22.27M Shares 447,832 Share Price $49.72 Est. Cost/Share $36.38 Unrealized @ Report Date —
— Verizon Communications Com 1.6%
Value $22.17M Shares 418,802 Share Price $52.93 Est. Cost/Share $49.49 Unrealized @ Report Date —
— JP Morgan Chase & Co 1.5%
Value $21.96M Shares 205,328 Share Price $106.94 Est. Cost/Share $88.08 Unrealized @ Report Date —
PG Procter & Gamble Co 1.5%
Value $21.94M Shares 238,797 Share Price $91.88 * Est. Cost/Share $64.01 Unrealized @ Report Date +16.1%
MCD Mcdonalds Corp Com 1.5%
Value $21.5M Shares 124,915 Share Price $172.12 * Est. Cost/Share $87.84 Unrealized @ Report Date +62.4%
UPS United Parcel Service 1.5%
Value $21.11M Shares 177,200 Share Price $119.15 * Est. Cost/Share $68.48 Unrealized @ Report Date +28.2%
CAT Caterpillar Inc Del 1.4%
Value $20.46M Shares 129,826 Share Price $157.58 * Est. Cost/Share $64.93 Unrealized @ Report Date +103.8%
KMB Kimberly Clark Corp 1.4%
Value $20.16M Shares 167,061 Share Price $120.66 * Est. Cost/Share $80.07 Unrealized @ Report Date +13.9%
— Maxim Integrated Prods 1.4%
Value $19.72M Shares 377,200 Share Price $52.28 Est. Cost/Share $45.37 Unrealized @ Report Date —
— Merck & Company, Inc 1.4%
Value $19.6M Shares 348,287 Share Price $56.27 Est. Cost/Share $63.44 Unrealized @ Report Date —
LLY Eli Lilly & Co 1.4%
Value $19.56M Shares 231,581 Share Price $84.46 * Est. Cost/Share $50.84 Unrealized @ Report Date +47.4%
CVX Chevron Corp 1.3%
Value $18.82M Shares 150,369 Share Price $125.19 * Est. Cost/Share $70.54 Unrealized @ Report Date +25.6%
PEP Pepsico Inc 1.3%
Value $18.7M Shares 155,920 Share Price $119.92 * Est. Cost/Share $69.61 Unrealized @ Report Date +34.9%
— AT&T Corp 1.3%
Value $18.61M Shares 478,639 Share Price $38.88 Est. Cost/Share $41.35 Unrealized @ Report Date —
— Glaxosmithkline PLC 1.3%
Value $18.58M Shares 523,900 Share Price $35.47 Est. Cost/Share $42.00 Unrealized @ Report Date —
APD Air Products & Chemicals 1.3%
Value $18.13M Shares 110,500 Share Price $164.08 * Est. Cost/Share $111.18 Unrealized @ Report Date +21.5%
KO Coca Cola Company 1.2%
Value $17.68M Shares 385,400 Share Price $45.88 * Est. Cost/Share $30.17 Unrealized @ Report Date +18.5%
AEP American Electric Power Co 1.2%
Value $17.51M Shares 238,000 Share Price $73.57 * Est. Cost/Share $34.96 Unrealized @ Report Date +58.5%
WMT Wal-Mart Stores Inc 1.2%
Value $17.37M Shares 175,922 Share Price $98.75 * Est. Cost/Share $20.37 Unrealized @ Report Date +42.2%
RY Royal Bank of Canada 1.2%
Value $17.11M Shares 209,500 Share Price $81.65 Est. Cost/Share $63.92 Unrealized @ Report Date +27.7%
EMR Emerson Elec Co 1.2%
Value $16.98M Shares 243,675 Share Price $69.69 * Est. Cost/Share $44.46 Unrealized @ Report Date +29.4%
DRI Darden Restaurants Inc 1.2%
Value $16.66M Shares 173,550 Share Price $96.02 * Est. Cost/Share $40.00 Unrealized @ Report Date +91.9%
USB Us Bancorp (new) 1.2%
Value $16.51M Shares 308,200 Share Price $53.58 * Est. Cost/Share $33.50 Unrealized @ Report Date +16.7%
— CA INC 1.1%
Value $16.34M Shares 491,100 Share Price $33.28 Est. Cost/Share $31.77 Unrealized @ Report Date —
IBM Intl Business Machines Corp Ibm 1.1%
Value $15.96M Shares 104,000 Share Price $153.42 * Est. Cost/Share $95.18 Unrealized @ Report Date +8.7%
— Eaton Corp 1.1%
Value $15.94M Shares 201,700 Share Price $79.01 Est. Cost/Share $74.15 Unrealized @ Report Date —
GIS General Mills Inc 1.1%
Value $15.9M Shares 268,200 Share Price $59.29 * Est. Cost/Share $39.59 Unrealized @ Report Date +12.3%
AAPL Apple Computer 1.1%
Value $15.83M Shares 93,564 Share Price $169.23 * Est. Cost/Share $23.17 Unrealized @ Report Date +71.0%
— Duke Energy Corp New 1.1%
Value $15.83M Shares 188,186 Share Price $84.11 Est. Cost/Share $82.05 Unrealized @ Report Date —
— Cracker Barrel 1.1%
Value $15.68M Shares 98,700 Share Price $158.89 Est. Cost/Share $159.77 Unrealized @ Report Date —
— Valero Energy Corp 1.1%
Value $15.58M Shares 169,500 Share Price $91.91 Est. Cost/Share $66.92 Unrealized @ Report Date —
LMT Lockheed Martin Corp 1.1%
Value $15.25M Shares 47,500 Share Price $321.05 * Est. Cost/Share $184.40 Unrealized @ Report Date +40.6%
— General Electric 1.1%
Value $15.25M Shares 873,896 Share Price $17.45 Est. Cost/Share $27.11 Unrealized @ Report Date —
— Price T Rowe Group Inc 1.0%
Value $14.76M Shares 140,700 Share Price $104.93 Est. Cost/Share $69.20 Unrealized @ Report Date —
VOD Vodafone Group 1.0%
Value $14.47M Shares 453,500 Share Price $31.90 Est. Cost/Share $27.90 Unrealized @ Report Date +14.3%
BA Boeing Company 1.0%
Value $13.61M Shares 46,140 Share Price $294.93 * Est. Cost/Share $128.52 Unrealized @ Report Date +118.7%
BP Bp Plc Spon Adr 1.0%
Value $13.56M Shares 322,670 Share Price $42.03 Est. Cost/Share $38.25 Unrealized @ Report Date +9.9%
TGT Target Corp Com 1.0%
Value $13.53M Shares 207,400 Share Price $65.25 * Est. Cost/Share $42.68 Unrealized @ Report Date +22.3%
TXN Texas Instruments Inc 0.9%
Value $13.45M Shares 128,796 Share Price $104.44 * Est. Cost/Share $42.63 Unrealized @ Report Date +95.8%
PM Philip Morris Intl Inc 0.9%
Value $12.89M Shares 122,036 Share Price $105.65 * Est. Cost/Share $52.85 Unrealized @ Report Date +31.7%
SYY Sysco Corporation 0.9%
Value $12.4M Shares 204,200 Share Price $60.73 * Est. Cost/Share $42.65 Unrealized @ Report Date +15.2%
ABBNY ABB LTD 0.9%
Value $12.2M Shares 454,800 Share Price $26.82 * Est. Cost/Share $22.11 Unrealized @ Report Date +16.4%
— Travelers Cos Inc 0.9%
Value $12.13M Shares 89,464 Share Price $135.64 Est. Cost/Share $120.83 Unrealized @ Report Date —
FE First Energy Corp 0.8%
Value $11.85M Shares 387,000 Share Price $30.62 * Est. Cost/Share $22.26 Unrealized @ Report Date -0.9%
— Torchmark Corp 0.8%
Value $11.82M Shares 130,257 Share Price $90.71 Est. Cost/Share $60.32 Unrealized @ Report Date —
DG Dollar General Corp 0.8%
Value $11.67M Shares 125,435 Share Price $93.01 * Est. Cost/Share $55.79 Unrealized @ Report Date +50.2%
BMY Bristol-Myers Squibb Co 0.8%
Value $10.84M Shares 176,864 Share Price $61.28 * Est. Cost/Share $44.35 Unrealized @ Report Date +2.7%
— PPL Corp 0.7%
Value $10.65M Shares 344,100 Share Price $30.95 Est. Cost/Share $37.29 Unrealized @ Report Date —
RGA Reinsurance Group America 0.7%
Value $10.62M Shares 68,132 Share Price $155.93 Est. Cost/Share $76.00 Unrealized @ Report Date +105.2%
— 3m Company 0.7%
Value $10.02M Shares 42,582 Share Price $235.38 Est. Cost/Share $198.21 Unrealized @ Report Date —
FAST Fastenal Co 0.7%
Value $9.554M Shares 174,700 Share Price $54.69 * Est. Cost/Share $8.66 Unrealized @ Report Date +28.1%
SO Southern Company 0.7%
Value $9.543M Shares 198,440 Share Price $48.09 * Est. Cost/Share $29.25 Unrealized @ Report Date +18.3%
— Waste Management Inc New 0.7%
Value $9.502M Shares 110,100 Share Price $86.30 Est. Cost/Share $73.64 Unrealized @ Report Date —
DLB Dolby Laboratories, Inc CL A 0.6%
Value $9.255M Shares 149,275 Share Price $62.00 * Est. Cost/Share $46.70 Unrealized @ Report Date +18.8%
HAS Hasbro Inc 0.6%
Value $9.253M Shares 101,800 Share Price $90.89 * Est. Cost/Share $55.22 Unrealized @ Report Date +23.7%
WLY Wiley John & Sons Cl A 0.6%
Value $8.96M Shares 136,270 Share Price $65.75 * Est. Cost/Share $29.34 Unrealized @ Report Date +73.7%
— Total SA 0.6%
Value $8.853M Shares 160,150 Share Price $55.28 Est. Cost/Share $50.59 Unrealized @ Report Date —
CPB Campbell Soup Co 0.6%
Value $8.804M Shares 183,000 Share Price $48.11 * Est. Cost/Share $42.38 Unrealized @ Report Date -13.2%
— Varian Medical Systems 0.6%
Value $8.651M Shares 77,830 Share Price $111.15 Est. Cost/Share $91.14 Unrealized @ Report Date —
— CHUBB LTD 0.6%
Value $8.615M Shares 58,956 Share Price $146.13 Est. Cost/Share $139.92 Unrealized @ Report Date —
CLX Clorox Co Del Com 0.6%
Value $8.556M Shares 57,520 Share Price $148.75 * Est. Cost/Share $105.38 Unrealized @ Report Date +11.7%
— Amdocs Limited 0.6%
Value $8.245M Shares 125,923 Share Price $65.48 Est. Cost/Share $60.99 Unrealized @ Report Date —
— Kellogg 0.6%
Value $8.085M Shares 118,925 Share Price $67.98 * Est. Cost/Share $46.09 Unrealized @ Report Date +3.5%
— Medtronic Inc 0.6%
Value $7.876M Shares 97,533 Share Price $80.75 Est. Cost/Share $80.56 Unrealized @ Report Date —
MUR Murphy Oil Corp 0.5%
Value $7.809M Shares 251,500 Share Price $31.05 * Est. Cost/Share $24.66 Unrealized @ Report Date -5.9%
— Conocophillips 0.5%
Value $7.807M Shares 142,239 Share Price $54.89 Est. Cost/Share $50.88 Unrealized @ Report Date —
KHC Kraft Heinz Company 0.5%
Value $7.485M Shares 96,252 Share Price $77.76 * Est. Cost/Share $52.96 Unrealized @ Report Date +0.2%
AXP American Express 0.5%
Value $7.177M Shares 72,265 Share Price $99.32 * Est. Cost/Share $61.49 Unrealized @ Report Date +44.6%
— Apache Corp 0.5%
Value $7.174M Shares 169,910 Share Price $42.22 Est. Cost/Share $54.97 Unrealized @ Report Date —
ADP Automatic Data Proc 0.5%
Value $7.172M Shares 61,200 Share Price $117.19 * Est. Cost/Share $75.12 Unrealized @ Report Date +31.7%
IFF Intl Flavors & Fragrance 0.5%
Value $7.154M Shares 46,878 Share Price $152.61 * Est. Cost/Share $63.43 Unrealized @ Report Date +96.0%
— Nordstrom Inc 0.5%
Value $6.818M Shares 143,900 Share Price $47.38 Est. Cost/Share $39.53 Unrealized @ Report Date —
MSM MSC Industrial 0.4%
Value $6.114M Shares 63,250 Share Price $96.66 Est. Cost/Share $80.47 Unrealized @ Report Date +20.1%
MUSA Murphy Oil Corp USA 0.4%
Value $5.96M Shares 74,162 Share Price $80.36 * Est. Cost/Share $43.55 Unrealized @ Report Date +79.4%
— Ensco PLC SHS CL A 0.4%
Value $5.525M Shares 934,847 Share Price $5.91 Est. Cost/Share $7.88 Unrealized @ Report Date —
MOS Mosaic Company 0.4%
Value $5.455M Shares 212,575 Share Price $25.66 * Est. Cost/Share $18.92 Unrealized @ Report Date +19.3%
RCI Rogers Communications 0.4%
Value $5.273M Shares 103,535 Share Price $50.93 Est. Cost/Share $41.23 Unrealized @ Report Date +23.5%
— Lab Corp Of Amer 0.4%
Value $5.037M Shares 31,575 Share Price $159.52 Est. Cost/Share $143.58 Unrealized @ Report Date —
KR Kroger Co 0.3%
Value $4.903M Shares 178,610 Share Price $27.45 * Est. Cost/Share $26.13 Unrealized @ Report Date -11.4%
— Healthcare Realty TR REIT 0.3%
Value $4.499M Shares 140,060 Share Price $32.12 Est. Cost/Share $30.32 Unrealized @ Report Date —
— Facebook Inc 0.3%
Value $4.249M Shares 24,080 Share Price $176.45 Est. Cost/Share $142.03 Unrealized @ Report Date —
BHP BHP Billiton Ltd 0.2%
Value $3.363M Shares 73,135 Share Price $45.98 Est. Cost/Share $54.17 Unrealized @ Report Date -15.1%
— Advance Auto Parts Inc 0.2%
Value $3.301M Shares 33,115 Share Price $99.68 Est. Cost/Share $148.27 Unrealized @ Report Date —
— Ashmore Group Ltd 0.2%
Value $2.284M Shares 416,787 Share Price $5.48 Est. Cost/Share $4.43 Unrealized @ Report Date —
— Hilton Food Group PLC 0.2%
Value $2.27M Shares 194,215 Share Price $11.69 Est. Cost/Share $8.25 Unrealized @ Report Date —
PLSDF Pulse Seismic Inc 0.2%
Value $2.267M Shares 890,605 Share Price $2.55 Est. Cost/Share $2.22 Unrealized @ Report Date +13.6%
BLBD Blue Bird Corp 0.2%
Value $2.212M Shares 111,152 Share Price $19.90 Est. Cost/Share $10.39 Unrealized @ Report Date +91.6%
STRL Sterling Construction 0.2%
Value $2.144M Shares 131,719 Share Price $16.28 Est. Cost/Share $7.66 Unrealized @ Report Date +112.6%
SEB Seaboard Corp 0.1%
Value $2.13M Shares 483 Share Price $4409.94 Est. Cost/Share $3603.26 Unrealized @ Report Date +20.0%
RL Ralph Lauren Corp 0.1%
Value $2.031M Shares 19,586 Share Price $103.70 * Est. Cost/Share $96.42 Unrealized @ Report Date -7.9%
VSEC VSE Corp 0.1%
Value $2.006M Shares 41,414 Share Price $48.44 * Est. Cost/Share $36.53 Unrealized @ Report Date +24.2%
CNRD Conrad Industries 0.1%
Value $1.724M Shares 103,253 Share Price $16.70 Est. Cost/Share $23.60 Unrealized @ Report Date -29.2%
— Patriot Transportation 0.1%
Value $1.705M Shares 98,102 Share Price $17.38 Est. Cost/Share $19.94 Unrealized @ Report Date —
— Echelon Financial Holdings Inc. 0.1%
Value $1.693M Shares 165,078 Share Price $10.26 Est. Cost/Share $10.71 Unrealized @ Report Date —
— Natl Research Corp B 0.1%
Value $1.612M Shares 28,751 Share Price $56.07 Est. Cost/Share $35.28 Unrealized @ Report Date —
DIT Amcon Distributing 0.1%
Value $1.577M Shares 17,553 Share Price $89.84 * Est. Cost/Share $81.19 Unrealized @ Report Date -5.4%
— Homeserve PLC 0.1%
Value $1.155M Shares 105,492 Share Price $10.95 Est. Cost/Share $11.16 Unrealized @ Report Date —
NRC Natl Research Corp A 0.1%
Value $1.118M Shares 29,965 Share Price $37.31 Est. Cost/Share $22.73 Unrealized @ Report Date +64.1%
HWDJF Howden Joinery 0.1%
Value $1.104M Shares 174,885 Share Price $6.31 * Est. Cost/Share $5.52 Unrealized @ Report Date +6.4%
— Sanofi-Aventis 0.1%
Value $1.088M Shares 25,300 Share Price $43.00 Est. Cost/Share $45.44 Unrealized @ Report Date —
— Leucadia Natl Corp 0.1%
Value $1.01M Shares 38,120 Share Price $26.50 Est. Cost/Share $23.26 Unrealized @ Report Date —
GIL Gildan Activewear Inc 0.1%
Value $982K Shares 30,415 Share Price $32.29 * Est. Cost/Share $26.74 Unrealized @ Report Date +6.0%
— Civeo Corp 0.0%
Value $466K Shares 17,050 Share Price $27.33 Est. Cost/Share $2.93 Unrealized @ Report Date —
— Wisdomtree Total Div Fund 0.0%
Value $330K Shares 3,553 Share Price $92.88 Est. Cost/Share $83.86 Unrealized @ Report Date —
FLO Flowers Foods, Inc 0.0%
Value $268K Shares 13,882 Share Price $19.31 * Est. Cost/Share $13.91 Unrealized @ Report Date +1.1%
OEF IShares S&P 100 0.0%
Value $216K Shares 1,822 Share Price $118.55 Est. Cost/Share $109.37 Unrealized @ Report Date +8.5%
— Mycelx Technologies Corp 0.0%
Value $13,000 Shares 10,360 Share Price $1.25 Est. Cost/Share $0.39 Unrealized @ Report Date —
— Puresafe Water Systems Inc 0.0%
Value $0 Shares 14,000 Share Price $0.00 Est. Cost/Share — Unrealized @ Report Date —