Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q4 2018 (← Previous) (Next →)

Filing Date: Feb 14, 2019

Total Value: $1.344B (100.0% shares, 0.0% debt)

Holdings (120)

INTC Intel Corp 2.5%
Value $33.22M Shares 707,801 Share Price $46.93 * Est. Cost/Share $24.91 Unrealized @ Report Date +62.1%
CSCO Cisco Systems Inc 2.4%
Value $32.1M Shares 740,738 Share Price $43.33 * Est. Cost/Share $25.20 Unrealized @ Report Date +38.7%
PFE Pfizer Inc 2.4%
Value $31.73M Shares 726,938 Share Price $43.65 * Est. Cost/Share $18.14 Unrealized @ Report Date +65.7%
JNJ Johnson And Johnson 2.3%
Value $31.18M Shares 241,618 Share Price $129.05 * Est. Cost/Share $69.91 Unrealized @ Report Date +51.6%
MSFT Microsoft Corp 1.9%
Value $26.18M Shares 257,805 Share Price $101.57 * Est. Cost/Share $34.59 Unrealized @ Report Date +174.8%
— Medtronic Inc 1.8%
Value $24.63M Shares 270,726 Share Price $90.96 Est. Cost/Share $86.12 Unrealized @ Report Date —
— Merck & Company, Inc 1.8%
Value $24.49M Shares 320,500 Share Price $76.41 Est. Cost/Share $61.68 Unrealized @ Report Date —
— Verizon Communications Com 1.8%
Value $24.34M Shares 432,923 Share Price $56.22 Est. Cost/Share $49.58 Unrealized @ Report Date —
MCD Mcdonalds Corp Com 1.7%
Value $22.91M Shares 129,000 Share Price $177.57 * Est. Cost/Share $135.46 Unrealized @ Report Date +11.4%
XOM Exxon Mobil Corp 1.7%
Value $22.62M Shares 331,754 Share Price $68.19 * Est. Cost/Share $56.48 Unrealized @ Report Date -12.8%
PAYX Paychex Inc 1.7%
Value $22.5M Shares 345,365 Share Price $65.15 * Est. Cost/Share $42.40 Unrealized @ Report Date +25.3%
PEP Pepsico Inc 1.7%
Value $22.37M Shares 202,520 Share Price $110.48 * Est. Cost/Share $75.75 Unrealized @ Report Date +18.0%
— AT&T Corp 1.6%
Value $21.71M Shares 760,658 Share Price $28.54 Est. Cost/Share $37.86 Unrealized @ Report Date —
GPC Genuine Parts Co 1.6%
Value $21.54M Shares 224,300 Share Price $96.02 * Est. Cost/Share $68.56 Unrealized @ Report Date +14.5%
AFL Aflac Inc 1.6%
Value $21.36M Shares 468,927 Share Price $45.56 * Est. Cost/Share $32.04 Unrealized @ Report Date +20.6%
— Royal Dutch Shell 1.6%
Value $20.96M Shares 359,655 Share Price $58.27 Est. Cost/Share $58.92 Unrealized @ Report Date —
— Glaxosmithkline PLC 1.6%
Value $20.89M Shares 546,800 Share Price $38.21 Est. Cost/Share $41.57 Unrealized @ Report Date —
KMB Kimberly Clark Corp 1.5%
Value $20.72M Shares 181,830 Share Price $113.94 * Est. Cost/Share $81.27 Unrealized @ Report Date +9.9%
PG Procter & Gamble Co 1.5%
Value $20.38M Shares 221,657 Share Price $91.92 * Est. Cost/Share $64.34 Unrealized @ Report Date +19.7%
— JP Morgan Chase & Co 1.5%
Value $20.15M Shares 206,403 Share Price $97.62 Est. Cost/Share $89.27 Unrealized @ Report Date —
TXN Texas Instruments Inc 1.5%
Value $19.8M Shares 209,493 Share Price $94.50 * Est. Cost/Share $87.18 Unrealized @ Report Date -11.1%
BHP BHP Billiton Ltd 1.5%
Value $19.77M Shares 409,400 Share Price $48.29 Est. Cost/Share $48.71 Unrealized @ Report Date -0.9%
— Sanofi-Aventis 1.5%
Value $19.62M Shares 452,000 Share Price $43.41 Est. Cost/Share $40.57 Unrealized @ Report Date —
UPS United Parcel Service 1.4%
Value $19.39M Shares 198,800 Share Price $97.53 * Est. Cost/Share $70.46 Unrealized @ Report Date +5.3%
AAPL Apple Computer 1.4%
Value $19.28M Shares 122,200 Share Price $157.74 * Est. Cost/Share $35.57 Unrealized @ Report Date +5.4%
— BB&T Corporation 1.4%
Value $19.11M Shares 441,232 Share Price $43.32 Est. Cost/Share $39.19 Unrealized @ Report Date —
RY Royal Bank of Canada 1.4%
Value $19.09M Shares 278,600 Share Price $68.52 Est. Cost/Share $67.43 Unrealized @ Report Date +1.6%
— Cracker Barrel 1.4%
Value $18.85M Shares 117,900 Share Price $159.86 Est. Cost/Share $155.95 Unrealized @ Report Date —
— CHUBB LTD 1.4%
Value $18.82M Shares 145,730 Share Price $129.18 Est. Cost/Share $133.06 Unrealized @ Report Date —
WFC Wells Fargo & Co New Del 1.4%
Value $18.71M Shares 406,106 Share Price $46.08 * Est. Cost/Share $37.66 Unrealized @ Report Date +0.8%
KR Kroger Co 1.4%
Value $18.58M Shares 675,480 Share Price $27.50 * Est. Cost/Share $24.59 Unrealized @ Report Date -3.8%
USB Us Bancorp (new) 1.4%
Value $18.37M Shares 401,900 Share Price $45.70 * Est. Cost/Share $35.39 Unrealized @ Report Date -3.2%
DRI Darden Restaurants Inc 1.4%
Value $18.36M Shares 183,900 Share Price $99.86 * Est. Cost/Share $51.20 Unrealized @ Report Date +60.2%
AEP American Electric Power Co 1.4%
Value $18.27M Shares 244,500 Share Price $74.74 * Est. Cost/Share $36.52 Unrealized @ Report Date +59.9%
CVX Chevron Corp 1.3%
Value $17.32M Shares 159,169 Share Price $108.79 * Est. Cost/Share $71.40 Unrealized @ Report Date +12.0%
CAT Caterpillar Inc Del 1.2%
Value $16.6M Shares 130,606 Share Price $127.07 * Est. Cost/Share $76.64 Unrealized @ Report Date +42.3%
OXY Occidental Petroleum Corp 1.2%
Value $16.58M Shares 270,105 Share Price $61.38 * Est. Cost/Share $55.89 Unrealized @ Report Date -6.2%
IBM Intl Business Machines Corp Ibm 1.2%
Value $16.27M Shares 143,100 Share Price $113.67 * Est. Cost/Share $98.59 Unrealized @ Report Date -18.7%
— Eaton Corp 1.2%
Value $16.19M Shares 235,800 Share Price $68.66 Est. Cost/Share $75.32 Unrealized @ Report Date —
TGT Target Corp Com 1.2%
Value $15.97M Shares 241,700 Share Price $66.09 * Est. Cost/Share $56.28 Unrealized @ Report Date -2.9%
BP Bp Plc Spon Adr 1.2%
Value $15.88M Shares 418,670 Share Price $37.92 Est. Cost/Share $39.85 Unrealized @ Report Date -4.8%
APD Air Products & Chemicals 1.1%
Value $15.43M Shares 96,400 Share Price $160.05 * Est. Cost/Share $113.40 Unrealized @ Report Date +19.4%
— Price T Rowe Group Inc 1.1%
Value $14.37M Shares 155,700 Share Price $92.32 Est. Cost/Share $80.09 Unrealized @ Report Date —
SPY Spdr S&P 500 ETF Trust 1.0%
Value $14M Shares 56,016 Share Price $249.93 Est. Cost/Share $269.65 Unrealized @ Report Date -7.3%
FAST Fastenal Co 1.0%
Value $13.77M Shares 263,400 Share Price $52.29 * Est. Cost/Share $9.60 Unrealized @ Report Date +13.7%
LMT Lockheed Martin Corp 1.0%
Value $13.28M Shares 50,700 Share Price $261.83 * Est. Cost/Share $229.87 Unrealized @ Report Date -5.6%
BMY Bristol-Myers Squibb Co 1.0%
Value $13.08M Shares 251,558 Share Price $51.98 * Est. Cost/Share $44.63 Unrealized @ Report Date -11.1%
SO Southern Company 0.9%
Value $12.72M Shares 289,566 Share Price $43.92 * Est. Cost/Share $30.52 Unrealized @ Report Date +9.2%
— Nordstrom Inc 0.9%
Value $12.71M Shares 272,800 Share Price $46.61 Est. Cost/Share $44.11 Unrealized @ Report Date —
— Travelers Cos Inc 0.9%
Value $12.64M Shares 105,564 Share Price $119.75 Est. Cost/Share $121.97 Unrealized @ Report Date —
— Duke Energy Corp New 0.9%
Value $12.46M Shares 144,327 Share Price $86.30 Est. Cost/Share $81.66 Unrealized @ Report Date —
ABBNY ABB LTD 0.9%
Value $12.19M Shares 641,200 Share Price $19.01 * Est. Cost/Share $21.81 Unrealized @ Report Date -16.4%
DG Dollar General Corp 0.8%
Value $11.36M Shares 105,085 Share Price $108.08 * Est. Cost/Share $55.79 Unrealized @ Report Date +76.5%
— PPL Corp 0.8%
Value $10.9M Shares 384,600 Share Price $28.33 Est. Cost/Share $35.80 Unrealized @ Report Date —
GIS General Mills Inc 0.8%
Value $10.85M Shares 278,500 Share Price $38.94 * Est. Cost/Share $38.73 Unrealized @ Report Date -21.4%
— SunTrust Bank 0.8%
Value $10.77M Shares 213,546 Share Price $50.44 Est. Cost/Share $67.69 Unrealized @ Report Date —
— 3m Company 0.8%
Value $10.73M Shares 56,333 Share Price $190.55 Est. Cost/Share $201.19 Unrealized @ Report Date —
— Total SA 0.8%
Value $10.52M Shares 201,535 Share Price $52.18 Est. Cost/Share $53.00 Unrealized @ Report Date —
— Kellogg 0.7%
Value $9.509M Shares 166,800 Share Price $57.01 * Est. Cost/Share $46.76 Unrealized @ Report Date -11.4%
PM Philip Morris Intl Inc 0.7%
Value $8.959M Shares 134,200 Share Price $66.76 * Est. Cost/Share $56.91 Unrealized @ Report Date -18.4%
— Waste Management Inc New 0.6%
Value $8.659M Shares 97,300 Share Price $88.99 Est. Cost/Share $73.64 Unrealized @ Report Date —
— Advance Auto Parts Inc 0.6%
Value $8.475M Shares 53,825 Share Price $157.45 Est. Cost/Share $140.89 Unrealized @ Report Date —
MOS Mosaic Company 0.6%
Value $8.194M Shares 280,520 Share Price $29.21 * Est. Cost/Share $20.09 Unrealized @ Report Date +28.3%
HAS Hasbro Inc 0.6%
Value $7.597M Shares 93,500 Share Price $81.25 * Est. Cost/Share $63.43 Unrealized @ Report Date -1.1%
TSCO Tractor Supply Co 0.6%
Value $7.552M Shares 90,510 Share Price $83.44 * Est. Cost/Share $12.57 Unrealized @ Report Date +19.2%
— Amdocs Limited 0.6%
Value $7.478M Shares 127,653 Share Price $58.58 Est. Cost/Share $60.95 Unrealized @ Report Date —
KHC Kraft Heinz Company 0.6%
Value $7.452M Shares 173,142 Share Price $43.04 * Est. Cost/Share $42.94 Unrealized @ Report Date -28.6%
FITB Fifth Third Bancorp 0.6%
Value $7.395M Shares 314,270 Share Price $23.53 * Est. Cost/Share $22.00 Unrealized @ Report Date -18.6%
— Torchmark Corp 0.5%
Value $7.374M Shares 98,940 Share Price $74.53 Est. Cost/Share $60.54 Unrealized @ Report Date —
WLY Wiley John & Sons Cl A 0.5%
Value $7.117M Shares 151,515 Share Price $46.97 * Est. Cost/Share $31.30 Unrealized @ Report Date +19.0%
AXP American Express 0.5%
Value $7.023M Shares 73,675 Share Price $95.32 * Est. Cost/Share $61.94 Unrealized @ Report Date +39.8%
KO Coca Cola Company 0.5%
Value $6.991M Shares 147,636 Share Price $47.35 * Est. Cost/Share $31.01 Unrealized @ Report Date +23.1%
— Maxim Integrated Prods 0.5%
Value $6.921M Shares 136,100 Share Price $50.85 Est. Cost/Share $50.85 Unrealized @ Report Date —
— Spdr S P Oil Gas Explor 0.5%
Value $6.775M Shares 255,363 Share Price $26.53 Est. Cost/Share $26.53 Unrealized @ Report Date —
— Conocophillips 0.5%
Value $6.63M Shares 106,334 Share Price $62.35 Est. Cost/Share $51.04 Unrealized @ Report Date —
RGA Reinsurance Group America 0.5%
Value $6.601M Shares 47,072 Share Price $140.23 Est. Cost/Share $76.87 Unrealized @ Report Date +82.4%
IFF Intl Flavors & Fragrance 0.5%
Value $6.355M Shares 47,333 Share Price $134.26 * Est. Cost/Share $64.09 Unrealized @ Report Date +74.3%
DLB Dolby Laboratories, Inc CL A 0.5%
Value $6.07M Shares 98,160 Share Price $61.84 * Est. Cost/Share $47.17 Unrealized @ Report Date +18.5%
— Lab Corp Of Amer 0.5%
Value $6.062M Shares 47,975 Share Price $126.36 Est. Cost/Share $149.36 Unrealized @ Report Date —
MUSA Murphy USA Inc 0.4%
Value $5.744M Shares 74,948 Share Price $76.64 * Est. Cost/Share $43.92 Unrealized @ Report Date +69.6%
WMT Wal-Mart Stores Inc 0.4%
Value $5.65M Shares 60,652 Share Price $93.15 * Est. Cost/Share $27.34 Unrealized @ Report Date +2.3%
— Cerner Corp 0.4%
Value $5.512M Shares 105,120 Share Price $52.44 Est. Cost/Share $57.67 Unrealized @ Report Date —
RCI Rogers Communications 0.4%
Value $5.411M Shares 105,555 Share Price $51.26 Est. Cost/Share $41.43 Unrealized @ Report Date +23.7%
CLX Clorox Co Del Com 0.4%
Value $5.352M Shares 34,720 Share Price $154.15 * Est. Cost/Share $105.66 Unrealized @ Report Date +18.7%
MSM MSC Industrial 0.4%
Value $4.997M Shares 64,970 Share Price $76.91 Est. Cost/Share $80.51 Unrealized @ Report Date -4.5%
— Varian Medical Systems 0.3%
Value $4.582M Shares 40,435 Share Price $113.32 Est. Cost/Share $91.40 Unrealized @ Report Date —
SYY Sysco Corporation 0.3%
Value $4.499M Shares 71,800 Share Price $62.66 * Est. Cost/Share $55.73 Unrealized @ Report Date -7.0%
— Valero Energy Corp 0.3%
Value $4.416M Shares 58,900 Share Price $74.97 Est. Cost/Share $74.97 Unrealized @ Report Date —
— Facebook Inc 0.3%
Value $4.059M Shares 30,965 Share Price $131.08 Est. Cost/Share $147.03 Unrealized @ Report Date —
MUR Murphy Oil Corp 0.3%
Value $3.921M Shares 167,620 Share Price $23.39 * Est. Cost/Share $24.66 Unrealized @ Report Date -26.6%
ALL Allstate 0.3%
Value $3.537M Shares 42,800 Share Price $82.64 * Est. Cost/Share $75.91 Unrealized @ Report Date -7.6%
— Quest Diagnostics, Inc. 0.3%
Value $3.381M Shares 40,600 Share Price $83.28 Est. Cost/Share $83.28 Unrealized @ Report Date —
RL Ralph Lauren Corp 0.2%
Value $3.209M Shares 31,016 Share Price $103.46 * Est. Cost/Share $95.17 Unrealized @ Report Date -5.0%
— Apache Corp 0.2%
Value $2.878M Shares 109,630 Share Price $26.25 Est. Cost/Share $54.88 Unrealized @ Report Date —
— Echelon Financial Holdings Inc. 0.2%
Value $2.806M Shares 273,715 Share Price $10.25 Est. Cost/Share $10.16 Unrealized @ Report Date —
HD Home Depot Inc 0.2%
Value $2.777M Shares 16,165 Share Price $171.79 * Est. Cost/Share $150.39 Unrealized @ Report Date -3.8%
NRC National Research Corporation 0.2%
Value $2.635M Shares 69,098 Share Price $38.13 Est. Cost/Share $29.40 Unrealized @ Report Date +29.7%
— Ashmore Group Ltd 0.2%
Value $2.524M Shares 542,087 Share Price $4.66 Est. Cost/Share $4.55 Unrealized @ Report Date —
BLBD Blue Bird Corp 0.2%
Value $2.499M Shares 137,396 Share Price $18.19 Est. Cost/Share $15.71 Unrealized @ Report Date +15.8%
— Patriot Transportation 0.2%
Value $2.435M Shares 123,536 Share Price $19.71 Est. Cost/Share $19.61 Unrealized @ Report Date —
STRL Sterling Construction 0.2%
Value $2.43M Shares 223,172 Share Price $10.89 Est. Cost/Share $9.95 Unrealized @ Report Date +9.4%
GIL Gildan Activewear Inc 0.2%
Value $2.365M Shares 77,885 Share Price $30.37 * Est. Cost/Share $26.86 Unrealized @ Report Date +0.7%
— Ensco PLC SHS CL A 0.2%
Value $2.309M Shares 648,533 Share Price $3.56 Est. Cost/Share $7.28 Unrealized @ Report Date —
DIT Amcon Distributing 0.2%
Value $2.3M Shares 23,057 Share Price $99.75 * Est. Cost/Share $79.79 Unrealized @ Report Date -9.2%
EMR Emerson Elec Co 0.2%
Value $2.294M Shares 38,400 Share Price $59.74 * Est. Cost/Share $57.00 Unrealized @ Report Date -11.0%
SEB Seaboard Corp 0.2%
Value $2.257M Shares 638 Share Price $3537.62 Est. Cost/Share $3660.19 Unrealized @ Report Date -5.1%
VSEC VSE Corp 0.2%
Value $2.21M Shares 73,899 Share Price $29.91 * Est. Cost/Share $36.58 Unrealized @ Report Date -22.8%
HWDJF Howden Joinery 0.2%
Value $2.102M Shares 378,960 Share Price $5.55 * Est. Cost/Share $6.03 Unrealized @ Report Date -2.6%
— Homeserve PLC 0.1%
Value $1.872M Shares 169,839 Share Price $11.02 Est. Cost/Share $11.06 Unrealized @ Report Date —
— Hilton Food Group PLC 0.1%
Value $1.781M Shares 155,048 Share Price $11.49 Est. Cost/Share $8.50 Unrealized @ Report Date —
CNRD Conrad Industries 0.1%
Value $1.638M Shares 124,533 Share Price $13.15 Est. Cost/Share $22.09 Unrealized @ Report Date -40.5%
PLSDF Pulse Seismic Inc 0.1%
Value $1.351M Shares 1,238,560 Share Price $1.09 * Est. Cost/Share $2.19 Unrealized @ Report Date -53.4%
JEF Jefferies Financial Group Inc 0.1%
Value $917K Shares 52,800 Share Price $17.37 * Est. Cost/Share $16.51 Unrealized @ Report Date -24.1%
FLR Fluor Corp New Del Com 0.1%
Value $681K Shares 21,150 Share Price $32.20 * Est. Cost/Share $41.25 Unrealized @ Report Date -25.1%
— Wisdomtree Total Div Fund 0.0%
Value $292K Shares 3,453 Share Price $84.56 Est. Cost/Share $91.23 Unrealized @ Report Date —
FLO Flowers Foods, Inc 0.0%
Value $256K Shares 13,882 Share Price $18.44 * Est. Cost/Share $13.91 Unrealized @ Report Date +0.2%
— Civeo Corp 0.0%
Value $229K Shares 16,000 Share Price $14.31 Est. Cost/Share $2.93 Unrealized @ Report Date —
— Ameris Bancorp 0.0%
Value $227K Shares 7,172 Share Price $31.65 Est. Cost/Share $45.68 Unrealized @ Report Date —
OEF IShares S&P 100 0.0%
Value $203K Shares 1,822 Share Price $111.42 Est. Cost/Share $109.37 Unrealized @ Report Date +2.0%
— Mycelx Technologies Corp 0.0%
Value $24,000 Shares 10,360 Share Price $2.32 Est. Cost/Share $1.54 Unrealized @ Report Date —