Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q1 2019 (← Previous) (Next →)
Filing Date: May 3, 2019
Total Value: $561M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 1,231,015 | $178M | 31.8% | $144.71 | $97.96 | +47.7% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,045,336 | $63.52M | 11.3% | $60.77 | $62.98 | -3.5% | Common | 46432F842 |
| IWD | iShares Russell 1000 Value ETF | 493,196 | $60.91M | 10.9% | $123.49 | $113.24 | +9.1% | Common | 464287598 |
| AGG | iShares Core US Aggregate Bond | 365,295 | $39.84M | 7.1% | $109.07 | $109.04 | +0.0% | Common | 464287226 |
| IJR | iShares Core S&P Small-Cap | 472,273 | $36.44M | 6.5% | $77.15 | $78.88 | -2.2% | Common | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 232,355 | $35.17M | 6.3% | $151.36 * | $26.63 | +42.1% | Common | 464287614 |
| EFA | iShares MSCI EAFE ETF | 481,532 | $31.23M | 5.6% | $64.86 | $58.80 | +10.3% | Common | 464287465 |
| IJH | iShares Core S&P Mid-Cap | 132,538 | $25.1M | 4.5% | $189.40 * | $36.55 | +3.6% | Common | 464287507 |
| FISV | Fiserv Inc | 101,152 | $8.93M | 1.6% | $88.28 | $77.30 | +14.2% | Common | 337738108 |
| FBIZ | First Business Financial Services | 386,157 | $7.731M | 1.4% | $20.02 * | $14.42 | +14.8% | Common | 319390100 |
| SCHB | Schwab US Broad Market ETF | 94,643 | $6.44M | 1.1% | $68.05 * | $10.81 | +4.9% | Common | 808524102 |
| SPY | SPDR S&P 500 ETF | 20,555 | $5.807M | 1.0% | $282.51 | $221.67 | +27.4% | Common | 78462F103 |
| MUB | iShares National Muni Bond ETF | 26,676 | $2.966M | 0.5% | $111.19 | $108.72 | +2.3% | Common | 464288414 |
| AAPL | Apple Inc | 11,221 | $2.131M | 0.4% | $189.91 * | $31.87 | +42.3% | Common | 037833100 |
| KO | Coca-Cola Co | 38,750 | $1.816M | 0.3% | $46.86 * | $31.57 | +20.7% | Common | 191216100 |
| IWM | iShares Russell 2000 | 10,889 | $1.667M | 0.3% | $153.09 | $137.73 | +11.2% | Common | 464287655 |
| FIS | Fidelity National Information | 13,596 | $1.538M | 0.3% | $113.12 * | $57.97 | +71.5% | Common | 31620M106 |
| BA | Boeing Co | 3,394 | $1.295M | 0.2% | $381.56 * | $164.04 | +127.1% | Common | 097023105 |
| MSFT | Microsoft Corp | 10,580 | $1.248M | 0.2% | $117.96 * | $73.33 | +51.1% | Common | 594918104 |
| UNH | UnitedHealth Group Inc | 4,676 | $1.156M | 0.2% | $247.22 * | $125.26 | +76.7% | Common | 91324P102 |
| DIS | Walt Disney Company | 10,148 | $1.127M | 0.2% | $111.06 * | $95.23 | +12.5% | Common | 254687106 |
| ALL | Allstate Corp | 11,460 | $1.079M | 0.2% | $94.15 * | $64.01 | +25.5% | Common | 020002101 |
| IVV | iShares Tr Core S&P 500 | 3,750 | $1.067M | 0.2% | $284.53 | $271.56 | +4.8% | Common | 464287200 |
| CSCO | Cisco Systems Inc | 19,745 | $1.066M | 0.2% | $53.99 * | $37.45 | +17.2% | Common | 17275R102 |
| ADI | Analog Devices Inc | 9,484 | $998K | 0.2% | $105.23 * | $73.19 | +27.2% | Common | 032654105 |
| HD | Home Depot Inc | 5,193 | $996K | 0.2% | $191.80 * | $103.72 | +56.9% | Common | 437076102 |
| AMT | American Tower Corp | 5,021 | $989K | 0.2% | $196.97 * | $82.15 | +99.7% | Common | 03027X100 |
| CVX | Chevron Corp | 7,915 | $975K | 0.2% | $123.18 * | $71.59 | +27.8% | Common | 166764100 |
| TJX | TJX Companies Inc | 17,275 | $919K | 0.2% | $53.20 * | $38.87 | +25.0% | Common | 872540109 |
| — | Discover Financial Services | 12,653 | $900K | 0.2% | $71.13 | $60.43 | — | Common | 254709108 |
| PM | Philip Morris International Inc | 9,688 | $856K | 0.2% | $88.36 * | $51.72 | +20.3% | Common | 718172109 |
| JPM | JPMorgan Chase & Co | 8,458 | $856K | 0.2% | $101.21 * | $82.71 | +1.4% | Common | 46625H100 |
| LOW | Lowe's Companies Inc | 7,761 | $850K | 0.2% | $109.52 * | $63.56 | +52.1% | Common | 548661107 |
| PGR | Progressive Corp | 11,751 | $847K | 0.2% | $72.08 * | $44.72 | +32.1% | Common | 743315103 |
| SYK | Stryker Corp | 4,275 | $844K | 0.2% | $197.43 * | $147.88 | +24.3% | Common | 863667101 |
| PG | Procter & Gamble Co | 7,970 | $829K | 0.1% | $104.02 * | $76.45 | +14.9% | Common | 742718109 |
| ELV | Anthem Inc | 2,808 | $806K | 0.1% | $287.04 * | $176.85 | +48.3% | Common | 036752103 |
| AMGN | Amgen Inc | 4,233 | $804K | 0.1% | $189.94 * | $124.65 | +23.9% | Common | 031162100 |
| PAYX | Paychex Inc | 9,874 | $792K | 0.1% | $80.21 * | $47.14 | +39.8% | Common | 704326107 |
| ICE | Intercontinental Exchange Inc | 10,394 | $791K | 0.1% | $76.10 * | $54.41 | +28.4% | Common | 45866F104 |
| CTAS | Cintas Corporation | 3,902 | $789K | 0.1% | $202.20 * | $31.57 | +49.8% | Common | 172908105 |
| AJG | Arthur J. Gallagher & Co | 9,708 | $758K | 0.1% | $78.08 * | $53.54 | +34.1% | Common | 363576109 |
| SYY | Sysco Corporation | 11,285 | $753K | 0.1% | $66.73 * | $49.25 | +12.8% | Common | 871829107 |
| RMD | ResMed Inc | 7,105 | $739K | 0.1% | $104.01 * | $71.49 | +36.9% | Common | 761152107 |
| — | Lam Research Corporation | 4,099 | $734K | 0.1% | $179.07 | $201.32 | — | Common | 512807108 |
| XOM | Exxon Mobil Corp | 9,076 | $733K | 0.1% | $80.76 * | $56.36 | +4.7% | Common | 30231G102 |
| TRV | Travelers Companies Inc | 5,099 | $699K | 0.1% | $137.09 * | $86.33 | +37.5% | Common | 89417E109 |
| INTC | Intel Corp | 12,904 | $693K | 0.1% | $53.70 * | $36.69 | +26.8% | Common | 458140100 |
| AVGO | Broadcom Inc | 2,297 | $691K | 0.1% | $300.83 * | $19.73 | +27.4% | Common | 11135F101 |
| IWB | iShares Russell 1000 ETF | 4,224 | $664K | 0.1% | $157.20 | $124.85 | +26.0% | Common | 464287622 |
| SPGI | S&P Global Inc | 3,140 | $661K | 0.1% | $210.51 * | $172.26 | +15.5% | Common | 78409V104 |
| KLAC | Kla-tencor Corp | 5,474 | $654K | 0.1% | $119.47 * | $98.66 | +10.7% | Common | 482480100 |
| TXN | Texas Instruments Inc | 6,039 | $641K | 0.1% | $106.14 * | $86.84 | +0.9% | Common | 882508104 |
| ABBV | Abbvie Inc Com | 7,928 | $639K | 0.1% | $80.60 * | $50.95 | +18.2% | Common | 00287Y109 |
| — | Walgreens Boots Alliance Inc | 10,033 | $635K | 0.1% | $63.29 | $74.72 | — | Common | 931427108 |
| MRK | Merck & Co Inc | 7,624 | $634K | 0.1% | $83.16 * | $56.50 | +13.8% | Common | 58933Y105 |
| IWO | iShares Russell 2000 Growth | 3,132 | $616K | 0.1% | $196.68 | $122.06 | +61.1% | Common | 464287648 |
| AMP | Ameriprise Financial Inc | 4,810 | $616K | 0.1% | $128.07 * | $88.23 | +28.3% | Common | 03076C106 |
| NTRS | Northern Trust Corp | 6,544 | $592K | 0.1% | $90.46 * | $75.38 | -2.5% | Common | 665859104 |
| VB | Vanguard Small-Cap ETF | 3,845 | $588K | 0.1% | $152.93 | $145.59 | +5.0% | Common | 922908751 |
| KR | Kroger Co | 23,538 | $579K | 0.1% | $24.60 * | $19.02 | +11.8% | Common | 501044101 |
| MCD | McDonald's Corp | 3,034 | $576K | 0.1% | $189.85 * | $97.78 | +66.1% | Common | 580135101 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $557K | 0.1% | $49.89 * | $23.16 | +83.1% | Common | 609207105 |
| IWN | iShares Russell 2000 Value | 4,629 | $555K | 0.1% | $119.90 | $92.58 | +29.5% | Common | 464287630 |
| PFG | Principal Financial Group Inc | 10,612 | $533K | 0.1% | $50.23 * | $34.83 | +11.0% | Common | 74251V102 |
| SWKS | Skyworks Solutions Inc | 5,859 | $483K | 0.1% | $82.44 * | $85.79 | -18.1% | Common | 83088M102 |
| COR | Amerisourcebergen Corp | 6,028 | $479K | 0.1% | $79.46 * | $65.69 | -3.6% | Common | 03073E105 |
| CAH | Cardinal Health Inc | 9,931 | $478K | 0.1% | $48.13 * | $48.46 | -17.8% | Common | 14149Y108 |
| CFG | Citizens Financial Group Inc | 14,396 | $468K | 0.1% | $32.51 * | $28.01 | -13.9% | Common | 174610105 |
| NOC | Northrop Grumman Corp | 1,705 | $460K | 0.1% | $269.79 * | $294.31 | -18.0% | Common | 666807102 |
| PNC | PNC Financial Services Group Inc | 3,734 | $458K | 0.1% | $122.66 * | $90.13 | +6.5% | Common | 693475105 |
| LNC | Lincoln National Corp | 7,763 | $456K | 0.1% | $58.74 * | $48.88 | -12.4% | Common | 534187109 |
| JNJ | Johnson & Johnson | 3,180 | $445K | 0.1% | $139.94 * | $114.14 | +1.3% | Common | 478160104 |
| BAC | Bank Of America Corp | 15,815 | $436K | 0.1% | $27.57 * | $22.80 | +2.6% | Common | 060505104 |
| VEA | Vanguard FTSE Developed Market | 9,863 | $403K | 0.1% | $40.86 | $39.59 | +3.2% | Common | 921943858 |
| MO | Altria Group Inc | 6,753 | $388K | 0.1% | $57.46 * | $25.26 | +33.9% | Common | 02209S103 |
| GOOG | Alphabet Inc Cap Stk Cl C | 328 | $385K | 0.1% | $1173.78 * | $55.65 | +4.6% | Common | 02079K107 |
| PEP | Pepsico Inc | 3,144 | $385K | 0.1% | $122.46 * | $90.68 | +10.2% | Common | 713448108 |
| ACN | Accenture PLC | 2,190 | $385K | 0.1% | $175.80 * | $142.86 | +11.5% | Common | G1151C101 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,000 | $365K | 0.1% | $182.50 | $70.38 | +159.2% | Common | 01609W102 |
| CMCSA | Comcast Corp Class A | 9,050 | $362K | 0.1% | $40.00 * | $30.43 | +10.1% | Common | 20030N101 |
| PFE | Pfizer Inc | 8,146 | $346K | 0.1% | $42.47 * | $30.03 | -1.8% | Common | 717081103 |
| BMO | Bank Of Montreal | 4,536 | $339K | 0.1% | $74.74 * | $40.02 | +39.9% | Common | 063671101 |
| PSX | Phillips 66 | 3,527 | $336K | 0.1% | $95.27 * | $73.27 | -1.3% | Common | 718546104 |
| EXAS | Exact Sciences Corp | 3,825 | $331K | 0.1% | $86.54 | $30.87 | +180.6% | Common | 30063P105 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $301K | 0.1% | $301000.00 | $214456.19 | +40.5% | Common | 084670108 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $300K | 0.1% | $25.85 | $18.62 | +38.9% | Common | 629209305 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 241 | $284K | 0.1% | $1178.42 * | $58.99 | -1.0% | Common | 02079K305 |
| VTV | Vanguard Index Value | 2,614 | $281K | 0.1% | $107.50 | $105.18 | +2.3% | Common | 922908744 |
| T | AT&T Inc | 8,930 | $280K | 0.0% | $31.35 * | $14.66 | -0.3% | Common | 00206R102 |
| USB | US Bancorp | 5,533 | $267K | 0.0% | $48.26 * | $37.85 | -3.8% | Common | 902973304 |
| — | United States Steel Corp | 13,553 | $264K | 0.0% | $19.48 | $7.97 | — | Common | 912909108 |
| OXY | Occidental Petroleum Corporation | 3,710 | $246K | 0.0% | $66.31 * | $59.51 | -3.8% | Common | 674599105 |
| GLD | Spdr Gold Trust Shs | 2,000 | $244K | 0.0% | $122.00 | $123.19 | -1.0% | Common | 78463V107 |
| — | BlackRock Inc | 570 | $244K | 0.0% | $428.07 | $392.67 | — | Common | 09247X101 |
| VUG | Vanguard Index Growth | 1,502 | $235K | 0.0% | $156.46 * | $24.22 | +7.6% | Common | 922908736 |
| WH | Wyndham Hotels & Resorts Inc | 4,695 | $235K | 0.0% | $50.05 | $60.97 | -18.0% | Common | 98311A105 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $231K | 0.0% | $46.32 | $44.09 | +4.9% | Common | 464288240 |
| MPC | Marathon Petroleum Corp | 3,818 | $229K | 0.0% | $59.98 * | $54.25 | -11.2% | Common | 56585A102 |
| MDY | SPDR S&P MidCap 400 ETF | 660 | $228K | 0.0% | $345.45 | $336.47 | +2.7% | Common | 78467Y107 |
| ITW | Illinois Tool Works Inc | 1,587 | $228K | 0.0% | $143.67 * | $116.76 | +4.7% | Common | 452308109 |
| VO | Vanguard Mid-Cap ETF | 1,413 | $227K | 0.0% | $160.65 * | $38.46 | +4.5% | Common | 922908629 |
| WMT | Wal-Mart Inc | 2,325 | $227K | 0.0% | $97.63 * | $28.76 | +2.4% | Common | 931142103 |
| DAL | Delta Air Lines Inc Del Com Ne | 4,344 | $224K | 0.0% | $51.57 * | $51.09 | -4.2% | Common | 247361702 |
| NKE | Nike Inc | 2,523 | $212K | 0.0% | $84.03 * | $75.37 | +2.2% | Common | 654106103 |