Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q2 2019 (← Previous) (Next →)
Filing Date: Jul 24, 2019
Total Value: $576M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 1,207,094 | $181M | 31.5% | $150.09 | $97.96 | +53.2% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,049,598 | $64.44M | 11.2% | $61.40 | $62.98 | -2.5% | Common | 46432F842 |
| IWD | iShares Russell 1000 Value ETF | 484,357 | $61.62M | 10.7% | $127.22 | $113.24 | +12.3% | Common | 464287598 |
| AGG | iShares Core US Aggregate Bond | 374,234 | $41.67M | 7.2% | $111.35 | $109.05 | +2.1% | Common | 464287226 |
| IJR | iShares Core S&P Small-Cap | 477,672 | $37.39M | 6.5% | $78.28 | $78.87 | -0.7% | Common | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 220,182 | $34.64M | 6.0% | $157.34 * | $26.63 | +47.7% | Common | 464287614 |
| EFA | iShares MSCI EAFE ETF | 448,797 | $29.5M | 5.1% | $65.73 | $58.80 | +11.8% | Common | 464287465 |
| IJH | iShares Core S&P Mid-Cap | 132,568 | $25.75M | 4.5% | $194.26 * | $36.55 | +6.3% | Common | 464287507 |
| FISV | Fiserv Inc | 101,152 | $9.221M | 1.6% | $91.16 | $77.30 | +17.9% | Common | 337738108 |
| FBIZ | First Business Financial Servi | 363,271 | $8.537M | 1.5% | $23.50 * | $14.42 | +35.7% | Common | 319390100 |
| SCHB | Schwab US Broad Market ETF | 90,561 | $6.387M | 1.1% | $70.53 * | $10.81 | +8.7% | Common | 808524102 |
| SPY | SPDR S&P 500 ETF | 20,505 | $6.008M | 1.0% | $293.00 | $221.67 | +32.2% | Common | 78462F103 |
| MUB | iShares National Muni Bond ETF | 25,042 | $2.832M | 0.5% | $113.09 | $108.72 | +4.0% | Common | 464288414 |
| AAPL | Apple Inc | 11,174 | $2.212M | 0.4% | $197.96 * | $31.87 | +48.8% | Common | 037833100 |
| KO | Coca-Cola Co | 38,887 | $1.98M | 0.3% | $50.92 * | $31.57 | +32.2% | Common | 191216100 |
| FIS | Fidelity National Information | 13,596 | $1.668M | 0.3% | $122.68 * | $57.97 | +86.5% | Common | 31620M106 |
| IWM | iShares Russell 2000 | 10,141 | $1.577M | 0.3% | $155.51 | $137.73 | +12.9% | Common | 464287655 |
| DIS | Walt Disney Company | 11,211 | $1.566M | 0.3% | $139.68 * | $98.34 | +37.1% | Common | 254687106 |
| MSFT | Microsoft Corp | 11,561 | $1.549M | 0.3% | $133.98 * | $77.25 | +63.6% | Common | 594918104 |
| BA | Boeing Co | 3,380 | $1.23M | 0.2% | $363.91 | $164.04 | +117.9% | Common | 097023105 |
| ALL | Allstate Corp | 11,461 | $1.165M | 0.2% | $101.65 * | $64.01 | +36.2% | Common | 020002101 |
| UNH | UnitedHealth Group Inc | 4,655 | $1.136M | 0.2% | $244.04 * | $125.26 | +75.1% | Common | 91324P102 |
| IVV | iShares S&P 500 Core | 3,830 | $1.129M | 0.2% | $294.78 | $271.94 | +8.4% | Common | 464287200 |
| HD | Home Depot Inc | 5,168 | $1.075M | 0.2% | $208.01 * | $103.72 | +71.3% | Common | 437076102 |
| ADI | Analog Devices Inc | 9,438 | $1.065M | 0.2% | $112.84 * | $73.19 | +37.1% | Common | 032654105 |
| CSCO | Cisco Systems Inc | 18,804 | $1.029M | 0.2% | $54.72 * | $37.45 | +19.6% | Common | 17275R102 |
| AMT | American Tower Corp | 4,997 | $1.022M | 0.2% | $204.52 * | $82.15 | +109.1% | Common | 03027X100 |
| CVX | Chevron Corp | 7,861 | $978K | 0.2% | $124.41 * | $71.59 | +30.4% | Common | 166764100 |
| — | Discover Financial Services | 12,376 | $960K | 0.2% | $77.57 | $60.43 | — | Common | 254709108 |
| PGR | Progressive Corp | 11,687 | $934K | 0.2% | $79.92 * | $44.72 | +46.6% | Common | 743315103 |
| JPM | JPMorgan Chase & Co | 8,287 | $926K | 0.2% | $111.74 * | $82.71 | +12.9% | Common | 46625H100 |
| CTAS | Cintas Corporation | 3,880 | $921K | 0.2% | $237.37 * | $31.57 | +75.9% | Common | 172908105 |
| TJX | TJX Companies Inc | 17,177 | $908K | 0.2% | $52.86 * | $38.87 | +24.8% | Common | 872540109 |
| ICE | Intercontinental Exchange Inc | 10,334 | $888K | 0.2% | $85.93 * | $54.41 | +45.4% | Common | 45866F104 |
| TXN | Texas Instruments Inc | 7,666 | $880K | 0.2% | $114.79 * | $88.10 | +8.3% | Common | 882508104 |
| SYK | Stryker Corp | 4,250 | $874K | 0.2% | $205.65 * | $147.88 | +29.7% | Common | 863667101 |
| AJG | Arthur J. Gallagher & Co | 9,649 | $845K | 0.1% | $87.57 * | $53.54 | +51.1% | Common | 363576109 |
| RMD | ResMed Inc | 6,902 | $842K | 0.1% | $121.99 * | $71.49 | +61.3% | Common | 761152107 |
| PAYX | Paychex Inc | 9,814 | $808K | 0.1% | $82.33 * | $47.14 | +44.5% | Common | 704326107 |
| PG | Procter & Gamble Co | 7,250 | $795K | 0.1% | $109.66 * | $76.45 | +21.9% | Common | 742718109 |
| SYY | Sysco Corporation | 11,212 | $793K | 0.1% | $70.73 * | $49.25 | +20.2% | Common | 871829107 |
| ELV | Anthem Inc | 2,790 | $787K | 0.1% | $282.08 * | $176.85 | +46.2% | Common | 036752103 |
| LOW | Lowe's Companies Inc | 7,709 | $778K | 0.1% | $100.92 * | $63.56 | +40.8% | Common | 548661107 |
| — | Lam Research Corporation | 4,099 | $770K | 0.1% | $187.85 | $201.32 | — | Common | 512807108 |
| PM | Philip Morris International In | 9,688 | $761K | 0.1% | $78.55 * | $51.72 | +8.5% | Common | 718172109 |
| AMGN | Amgen Inc | 4,130 | $761K | 0.1% | $184.26 * | $124.65 | +21.2% | Common | 031162100 |
| TRV | Travelers Companies Inc | 5,065 | $757K | 0.1% | $149.46 * | $86.33 | +50.7% | Common | 89417E109 |
| SPGI | S&P Global Inc | 3,140 | $715K | 0.1% | $227.71 * | $172.26 | +25.3% | Common | 78409V104 |
| JNJ | Johnson & Johnson | 5,093 | $709K | 0.1% | $139.21 * | $114.38 | +1.4% | Common | 478160104 |
| IWB | iShares Russell 1000 ETF | 4,224 | $688K | 0.1% | $162.88 | $124.85 | +30.4% | Common | 464287622 |
| AMP | Ameriprise Financial Inc | 4,735 | $687K | 0.1% | $145.09 * | $88.23 | +46.4% | Common | 03076C106 |
| INTC | Intel Corp | 14,043 | $672K | 0.1% | $47.85 * | $37.21 | +12.1% | Common | 458140100 |
| AVGO | Broadcom Inc | 2,336 | $672K | 0.1% | $287.67 * | $19.80 | +22.7% | Common | 11135F101 |
| MRK | Merck & Co Inc | 7,772 | $652K | 0.1% | $83.89 * | $56.61 | +15.3% | Common | 58933Y105 |
| KLAC | Kla-tencor Corp | 5,474 | $647K | 0.1% | $118.20 * | $98.66 | +10.4% | Common | 482480100 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 3,795 | $643K | 0.1% | $169.43 | $118.72 | +42.7% | Common | 01609W102 |
| MCD | McDonald's Corp | 3,057 | $635K | 0.1% | $207.72 * | $97.78 | +82.7% | Common | 580135101 |
| IWO | iShares Russell 2000 Growth | 3,132 | $629K | 0.1% | $200.83 | $122.06 | +64.6% | Common | 464287648 |
| PFG | Principal Financial Group Inc | 10,522 | $609K | 0.1% | $57.88 * | $34.83 | +29.4% | Common | 74251V102 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $602K | 0.1% | $53.92 * | $23.16 | +98.6% | Common | 609207105 |
| VB | Vanguard Small-Cap ETF | 3,845 | $602K | 0.1% | $156.57 | $145.59 | +7.6% | Common | 922908751 |
| NTRS | Northern Trust Corp | 6,484 | $584K | 0.1% | $90.07 * | $75.38 | -2.2% | Common | 665859104 |
| IWN | iShares Russell 2000 Value | 4,629 | $558K | 0.1% | $120.54 | $92.58 | +30.2% | Common | 464287630 |
| NOC | Northrop Grumman Corp | 1,705 | $551K | 0.1% | $323.17 * | $294.31 | -1.3% | Common | 666807102 |
| ABBV | Abbvie Inc Com | 7,487 | $544K | 0.1% | $72.66 * | $50.95 | +8.0% | Common | 00287Y109 |
| — | Walgreens Boots Alliance Inc | 9,934 | $543K | 0.1% | $54.66 | $74.72 | — | Common | 931427108 |
| XOM | Exxon Mobil Corp | 7,069 | $542K | 0.1% | $76.67 * | $56.36 | +0.4% | Common | 30231G102 |
| — | Inovalon Hldgs Inc Cl A | 35,895 | $521K | 0.1% | $14.51 | $14.51 | — | Common | 45781D101 |
| COR | Amerisourcebergen Corp | 6,028 | $514K | 0.1% | $85.27 * | $65.69 | +5.5% | Common | 03073E105 |
| CFG | Citizens Financial Group Inc | 14,396 | $509K | 0.1% | $35.36 * | $28.01 | -5.5% | Common | 174610105 |
| KR | Kroger Co | 23,304 | $506K | 0.1% | $21.71 * | $19.02 | -0.8% | Common | 501044101 |
| LNC | Lincoln National Corp | 7,763 | $500K | 0.1% | $64.41 * | $48.88 | -3.3% | Common | 534187109 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 462 | $500K | 0.1% | $1082.25 * | $58.25 | -7.8% | Common | 02079K305 |
| GLW | Corning Inc | 14,870 | $494K | 0.1% | $33.22 * | $26.62 | +4.0% | Common | 219350105 |
| CAH | Cardinal Health Inc | 9,816 | $462K | 0.1% | $47.07 * | $48.46 | -18.8% | Common | 14149Y108 |
| WDC | Western Digital Corp | 9,680 | $460K | 0.1% | $47.52 * | $32.78 | +6.0% | Common | 958102105 |
| SWKS | Skyworks Solutions Inc | 5,859 | $453K | 0.1% | $77.32 * | $85.79 | -22.8% | Common | 83088M102 |
| PWR | Quanta Services Inc | 11,720 | $448K | 0.1% | $38.23 | $37.33 | +0.7% | Common | 74762E102 |
| DOX | Amdocs Ltd | 7,010 | $435K | 0.1% | $62.05 * | $50.28 | +8.0% | Common | G02602103 |
| NICE | Nice Ltd Sponsored ADR | 3,025 | $414K | 0.1% | $136.86 | $134.96 | +1.5% | Common | 653656108 |
| VEA | Vanguard FTSE Developed Market | 9,863 | $411K | 0.1% | $41.67 | $39.59 | +5.4% | Common | 921943858 |
| PEP | Pepsico Inc | 3,125 | $410K | 0.1% | $131.20 * | $90.68 | +18.8% | Common | 713448108 |
| BAC | Bank Of America Corp | 14,115 | $409K | 0.1% | $28.98 * | $22.80 | +8.5% | Common | 060505104 |
| ACN | Accenture PLC | 2,190 | $405K | 0.1% | $184.93 * | $142.86 | +18.0% | Common | G1151C101 |
| CMCSA | Comcast Corp Class A | 9,050 | $383K | 0.1% | $42.32 * | $30.43 | +17.1% | Common | 20030N101 |
| — | Aon Plc Shs Cl A | 1,975 | $381K | 0.1% | $192.91 | $192.91 | — | Common | G0408V102 |
| GOOG | Alphabet Inc Cap Stk Cl C | 350 | $378K | 0.1% | $1080.00 * | $55.75 | -3.8% | Common | 02079K107 |
| PNC | PNC Financial Services Group I | 2,751 | $378K | 0.1% | $137.40 * | $90.13 | +20.1% | Common | 693475105 |
| PFE | Pfizer Inc | 8,330 | $361K | 0.1% | $43.34 * | $30.01 | +1.2% | Common | 717081103 |
| ATI | Allegheny Technologies Inc | 14,325 | $361K | 0.1% | $25.20 | $24.37 | +3.4% | Common | 01741R102 |
| — | Thomson Reuters Corp | 5,500 | $355K | 0.1% | $64.55 | $64.55 | — | Common | 884903709 |
| EXAS | Exact Sciences Corp | 2,900 | $342K | 0.1% | $117.93 | $30.87 | +282.4% | Common | 30063P105 |
| BMO | Bank Of Montreal | 4,536 | $342K | 0.1% | $75.40 * | $40.02 | +42.5% | Common | 063671101 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $329K | 0.1% | $28.35 | $18.62 | +52.4% | Common | 629209305 |
| PYPL | Paypal Hldgs Inc | 2,820 | $323K | 0.1% | $114.54 | $110.58 | +3.3% | Common | 70450Y103 |
| KMB | Kimberly-Clark Corp | 2,414 | $322K | 0.1% | $133.39 * | $102.19 | +3.9% | Common | 494368103 |
| MO | Altria Group Inc | 6,753 | $320K | 0.1% | $47.39 * | $25.26 | +12.1% | Common | 02209S103 |
| TTEK | Tetra Tech Inc New | 4,065 | $319K | 0.1% | $78.47 * | $13.48 | +16.6% | Common | 88162G103 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $318K | 0.1% | $318000.00 | $214456.19 | +48.4% | Common | 084670108 |
| PSX | Phillips 66 | 3,227 | $302K | 0.1% | $93.59 * | $73.27 | -2.0% | Common | 718546104 |
| T | AT&T Inc | 8,934 | $299K | 0.1% | $33.47 * | $14.66 | +8.8% | Common | 00206R102 |
| VTV | Vanguard Index Value | 2,614 | $290K | 0.1% | $110.94 | $105.18 | +5.5% | Common | 922908744 |
| — | TE Connectivity Ltd | 2,850 | $273K | 0.0% | $95.79 | $95.79 | — | Common | H84989104 |
| — | BlackRock Inc | 570 | $268K | 0.0% | $470.18 | $392.67 | — | Common | 09247X101 |
| GLD | Spdr Gold Trust Shs | 2,000 | $266K | 0.0% | $133.00 | $123.19 | +8.1% | Common | 78463V107 |
| DAL | Delta Air Lines Inc Del Com Ne | 4,621 | $262K | 0.0% | $56.70 * | $51.22 | +5.6% | Common | 247361702 |
| WH | Wyndham Hotels & Resorts Inc | 4,603 | $257K | 0.0% | $55.83 | $60.97 | -8.6% | Common | 98311A105 |
| WMT | Wal-Mart Inc | 2,242 | $248K | 0.0% | $110.62 * | $28.76 | +16.6% | Common | 931142103 |
| VUG | Vanguard Index Growth | 1,502 | $245K | 0.0% | $163.12 * | $24.22 | +12.4% | Common | 922908736 |
| USB | US Bancorp | 4,593 | $241K | 0.0% | $52.47 * | $37.85 | +5.3% | Common | 902973304 |
| VO | Vanguard Mid-Cap ETF | 1,413 | $236K | 0.0% | $167.02 * | $38.46 | +8.7% | Common | 922908629 |
| MDY | SPDR S&P MidCap 400 ETF | 660 | $234K | 0.0% | $354.55 | $336.47 | +5.4% | Common | 78467Y107 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $233K | 0.0% | $46.72 | $44.09 | +6.1% | Common | 464288240 |
| — | GTT Communications Inc | 12,630 | $222K | 0.0% | $17.58 | $17.58 | — | Common | 362393100 |
| NKE | Nike Inc | 2,467 | $207K | 0.0% | $83.91 * | $75.37 | +2.2% | Common | 654106103 |
| — | United States Steel Corp | 13,553 | $207K | 0.0% | $15.27 | $7.97 | — | Common | 912909108 |
| — | Wyndham Destinations Inc | 4,574 | $201K | 0.0% | $43.94 | $43.94 | — | Common | 98310W108 |