Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q2 2021 (← Previous) (Next →)
Filing Date: Jul 20, 2021
Total Value: $855M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 895,626 | $200M | 23.3% | $222.82 | $106.79 | +108.7% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,507,987 | $113M | 13.2% | $74.86 | $68.88 | +8.7% | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 296,157 | $80.4M | 9.4% | $271.48 * | $39.25 | +72.9% | Common | 464287614 |
| MTUM | iShares Edge MSCI USA Momentum | 383,461 | $66.5M | 7.8% | $173.43 | $139.10 | +24.7% | Common | 46432F396 |
| IJR | iShares Core S&P Small-Cap ETF | 553,000 | $62.48M | 7.3% | $112.98 | $79.11 | +42.8% | Common | 464287804 |
| AGG | iShares Core US Aggregate Bond | 524,298 | $60.47M | 7.1% | $115.33 | $111.18 | +3.7% | Common | 464287226 |
| IWD | iShares Russell 1000 Value ETF | 284,099 | $45.06M | 5.3% | $158.62 | $116.68 | +35.9% | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 148,887 | $40.01M | 4.7% | $268.73 * | $37.27 | +44.2% | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,983 | $19.25M | 2.3% | $428.05 | $270.76 | +58.1% | Common | 78462F103 |
| STMUX | Invesco Short Term Municipal R | 4,619,749 | $17.6M | 2.1% | $3.81 | $3.81 | — | Common | 00141G377 |
| FBIZ | First Business Financial Servi | 341,117 | $9.234M | 1.1% | $27.07 * | $14.39 | +67.1% | Common | 319390100 |
| AAPL | Apple Inc | 52,856 | $7.239M | 0.8% | $136.96 * | $91.78 | +45.7% | Common | 037833100 |
| FISV | Fiserv Inc | 65,095 | $6.958M | 0.8% | $106.89 | $77.30 | +38.3% | Common | 337738108 |
| MUB | iShares National Muni Bond ETF | 38,375 | $4.498M | 0.5% | $117.21 | $110.97 | +5.6% | Common | 464288414 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 1,762 | $4.302M | 0.5% | $2441.54 * | $72.58 | +67.0% | Common | 02079K305 |
| JPM | JPMorgan Chase & Co | 23,567 | $3.666M | 0.4% | $155.56 * | $91.38 | +51.5% | Common | 46625H100 |
| MSFT | Microsoft Corp | 13,124 | $3.555M | 0.4% | $270.88 * | $104.93 | +148.9% | Common | 594918104 |
| DIS | Walt Disney Company | 14,131 | $2.484M | 0.3% | $175.78 * | $109.00 | +57.5% | Common | 254687106 |
| ADI | Analog Devices Inc | 12,734 | $2.192M | 0.3% | $172.14 * | $94.21 | +68.9% | Common | 032654105 |
| CSCO | Cisco Systems Inc | 40,111 | $2.126M | 0.2% | $53.00 * | $39.16 | +17.9% | Common | 17275R102 |
| — | Lam Research Corporation | 3,128 | $2.035M | 0.2% | $650.58 | $250.21 | — | Common | 512807108 |
| XLK | Technology Select Sector SPDR | 13,335 | $1.969M | 0.2% | $147.66 * | $53.18 | +38.8% | Common | 81369Y803 |
| AMT | American Tower Corp | 7,238 | $1.955M | 0.2% | $270.10 * | $123.45 | +90.8% | Common | 03027X100 |
| TXN | Texas Instruments Inc | 9,851 | $1.894M | 0.2% | $192.26 * | $103.39 | +63.2% | Common | 882508104 |
| FIS | Fidelity National Information | 13,171 | $1.866M | 0.2% | $141.67 * | $65.52 | +94.6% | Common | 31620M106 |
| HD | Home Depot Inc | 5,475 | $1.746M | 0.2% | $318.90 * | $140.25 | +103.6% | Common | 437076102 |
| ALL | Allstate Corp | 13,239 | $1.727M | 0.2% | $130.45 * | $70.65 | +65.4% | Common | 020002101 |
| PEP | Pepsico Inc | 10,445 | $1.548M | 0.2% | $148.20 * | $107.20 | +20.3% | Common | 713448108 |
| AVGO | Broadcom Inc | 3,138 | $1.496M | 0.2% | $476.74 * | $24.23 | +79.8% | Common | 11135F101 |
| UNH | UnitedHealth Group Inc | 3,726 | $1.492M | 0.2% | $400.43 * | $165.97 | +124.0% | Common | 91324P102 |
| KLAC | Kla-tencor Corp | 4,552 | $1.476M | 0.2% | $324.25 * | $124.55 | +148.1% | Common | 482480100 |
| TMUS | T Mobile US Inc | 10,033 | $1.453M | 0.2% | $144.82 * | $94.68 | +47.8% | Common | 872590104 |
| LOW | Lowe's Companies Inc | 7,446 | $1.444M | 0.2% | $193.93 * | $79.34 | +124.4% | Common | 548661107 |
| SYK | Stryker Corp | 5,491 | $1.426M | 0.2% | $259.70 * | $169.68 | +46.1% | Common | 863667101 |
| MRK | Merck & Co Inc | 18,039 | $1.403M | 0.2% | $77.78 * | $62.07 | +8.8% | Common | 58933Y105 |
| ELV | Anthem Inc | 3,666 | $1.4M | 0.2% | $381.89 * | $217.38 | +65.1% | Common | 036752103 |
| GNRC | Generac Holdings Inc | 3,350 | $1.391M | 0.2% | $415.22 | $335.49 | +23.7% | Common | 368736104 |
| KO | Coca-Cola Co | 25,360 | $1.372M | 0.2% | $54.10 * | $31.89 | +48.3% | Common | 191216100 |
| EBAY | eBay Inc | 19,348 | $1.358M | 0.2% | $70.19 * | $37.17 | +74.2% | Common | 278642103 |
| IVV | iShares S&P 500 Core | 3,154 | $1.356M | 0.2% | $429.93 | $273.51 | +57.2% | Common | 464287200 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.35M | 0.2% | $242.02 | $154.88 | +56.3% | Common | 464287622 |
| QCOM | Qualcomm Inc | 9,344 | $1.336M | 0.2% | $142.98 * | $87.18 | +48.7% | Common | 747525103 |
| TJX | TJX Companies Inc | 19,740 | $1.331M | 0.2% | $67.43 * | $42.20 | +49.4% | Common | 872540109 |
| ICE | Intercontinental Exchange Inc | 11,171 | $1.326M | 0.2% | $118.70 * | $62.42 | +79.4% | Common | 45866F104 |
| — | Arista Networks Inc | 3,548 | $1.285M | 0.2% | $362.18 | $236.36 | — | Common | 040413106 |
| LLY | Lilly Eli Co | 5,581 | $1.281M | 0.1% | $229.53 * | $126.66 | +73.4% | Common | 532457108 |
| EA | Electronic Arts Inc | 8,865 | $1.275M | 0.1% | $143.82 * | $113.88 | +23.3% | Common | 285512109 |
| PYPL | Paypal Hldgs Inc | 4,320 | $1.259M | 0.1% | $291.44 | $130.73 | +122.5% | Common | 70450Y103 |
| JCI | Johnson Controls Intl, PLC | 18,027 | $1.237M | 0.1% | $68.62 * | $40.87 | +53.9% | Common | G51502105 |
| PAYX | Paychex Inc | 11,500 | $1.234M | 0.1% | $107.30 * | $55.00 | +71.7% | Common | 704326107 |
| CSX | CSX Corp Com | 38,002 | $1.219M | 0.1% | $32.08 * | $29.04 | +3.9% | Common | 126408103 |
| SBUX | Starbucks Corp | 10,799 | $1.207M | 0.1% | $111.77 * | $79.19 | +27.2% | Common | 855244109 |
| AMGN | Amgen Inc | 4,797 | $1.169M | 0.1% | $243.69 * | $141.38 | +49.4% | Common | 031162100 |
| USMV | iShares Edge MSCI Min Vol USA | 15,860 | $1.167M | 0.1% | $73.58 | $63.45 | +16.0% | Common | 46429B697 |
| RSG | Republic Services Inc | 10,590 | $1.165M | 0.1% | $110.01 * | $83.49 | +24.4% | Common | 760759100 |
| COST | Costco Wholesale Corp | 2,851 | $1.128M | 0.1% | $395.65 * | $296.91 | +26.6% | Common | 22160K105 |
| MU | Micron Technology Inc | 13,006 | $1.105M | 0.1% | $84.96 * | $82.68 | +0.3% | Common | 595112103 |
| WTRG | Essential Utilities, Inc | 24,075 | $1.1M | 0.1% | $45.69 | $45.40 | +0.7% | Common | 29670G102 |
| XLE | Energy Select Sector SPDR ETF | 20,225 | $1.09M | 0.1% | $53.89 * | $22.46 | +19.9% | Common | 81369Y506 |
| PM | Philip Morris International In | 10,570 | $1.048M | 0.1% | $99.15 * | $53.54 | +49.1% | Common | 718172109 |
| VB | Vanguard Small-Cap ETF | 4,647 | $1.047M | 0.1% | $225.31 | $164.84 | +36.7% | Common | 922908751 |
| COR | Amerisourcebergen Corp | 9,063 | $1.038M | 0.1% | $114.53 * | $78.28 | +36.5% | Common | 03073E105 |
| PGR | Progressive Corp | 10,477 | $1.029M | 0.1% | $98.22 * | $57.99 | +51.5% | Common | 743315103 |
| INTC | Intel Corp | 18,337 | $1.029M | 0.1% | $56.12 * | $41.68 | +23.3% | Common | 458140100 |
| EXPE | Expedia Group Inc New | 6,114 | $1.001M | 0.1% | $163.72 | $124.01 | +31.0% | Common | 30212P303 |
| C | Citigroup Inc | 14,058 | $995K | 0.1% | $70.78 * | $62.72 | -4.2% | Common | 172967424 |
| IWO | iShares Russell 2000 Growth | 3,152 | $982K | 0.1% | $311.55 | $128.62 | +142.3% | Common | 464287648 |
| JNJ | Johnson & Johnson | 5,665 | $933K | 0.1% | $164.70 * | $118.70 | +21.9% | Common | 478160104 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,888 | $927K | 0.1% | $491.00 | $318.08 | +54.4% | Common | 78467Y107 |
| DRI | Darden Restaurants Inc | 6,124 | $894K | 0.1% | $145.98 * | $101.74 | +23.7% | Common | 237194105 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $892K | 0.1% | $143.87 | $89.51 | +60.7% | Common | 92204A884 |
| VWILX | Vanguard International Growth | 5,205 | $888K | 0.1% | $170.61 | $170.61 | — | Common | 921910501 |
| XLF | Financial Select Sector SPDR E | 23,489 | $862K | 0.1% | $36.70 | $25.30 | +45.0% | Common | 81369Y605 |
| AMZN | Amazon.com Inc | 238 | $819K | 0.1% | $3441.18 * | $138.73 | +24.0% | Common | 023135106 |
| PG | Procter & Gamble Co | 6,057 | $817K | 0.1% | $134.89 * | $82.73 | +45.7% | Common | 742718109 |
| XLI | Industrials Select Sector SPDR | 7,928 | $812K | 0.1% | $102.42 | $70.41 | +45.4% | Common | 81369Y704 |
| MDLZ | Mondelez Intl Inc Class A | 12,974 | $810K | 0.1% | $62.43 * | $26.95 | +106.4% | Common | 609207105 |
| EBS | Emergent Biosolutions | 12,850 | $809K | 0.1% | $62.96 | $87.07 | -27.7% | Common | 29089Q105 |
| NKE | Nike Inc | 5,230 | $808K | 0.1% | $154.49 * | $99.32 | +45.4% | Common | 654106103 |
| GOOG | Alphabet Inc Cap Stk Cl C | 309 | $774K | 0.1% | $2504.85 * | $56.03 | +122.0% | Common | 02079K107 |
| IWN | iShares Russell 2000 Value | 4,662 | $773K | 0.1% | $165.81 | $95.17 | +74.2% | Common | 464287630 |
| ARKK | Ark Innovation | 5,827 | $762K | 0.1% | $130.77 | $116.56 | +12.2% | Common | 00214Q104 |
| KR | Kroger Co | 19,222 | $736K | 0.1% | $38.29 * | $22.40 | +55.3% | Common | 501044101 |
| RIO | Rio Tinto PLC Sponsored ADR | 8,618 | $723K | 0.1% | $83.89 | $85.96 | -2.4% | Common | 767204100 |
| — | Inovalon Hldgs Inc Cl A | 20,833 | $710K | 0.1% | $34.08 | $14.62 | — | Common | 45781D101 |
| VO | Vanguard Mid-Cap ETF | 2,969 | $705K | 0.1% | $237.45 * | $56.75 | +4.6% | Common | 922908629 |
| — | BlackRock Inc | 799 | $699K | 0.1% | $874.84 | $487.17 | — | Common | 09247X101 |
| PWR | Quanta Services Inc | 7,668 | $694K | 0.1% | $90.51 | $37.33 | +140.8% | Common | 74762E102 |
| APD | Air Prods Chems Inc | 2,360 | $679K | 0.1% | $287.71 * | $202.97 | +26.5% | Common | 009158106 |
| CRL | Charles River Labs Intl | 1,825 | $675K | 0.1% | $369.86 | $197.17 | +87.6% | Common | 159864107 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $671K | 0.1% | $247.33 | $150.56 | +64.4% | Common | 653656108 |
| MCD | McDonald's Corp | 2,625 | $606K | 0.1% | $230.86 * | $122.67 | +70.0% | Common | 580135101 |
| NVDA | Nvidia Corp | 738 | $590K | 0.1% | $799.46 * | $12.87 | +55.1% | Common | 67066G104 |
| CWGIX | Capital World Growth Income Cl | 9,032 | $587K | 0.1% | $64.99 | $64.99 | — | Common | 140543109 |
| BAC | Bank Of America Corp | 13,925 | $574K | 0.1% | $41.22 * | $23.90 | +54.3% | Common | 060505104 |
| TTEK | Tetra Tech Inc New | 4,676 | $571K | 0.1% | $122.11 * | $15.04 | +62.3% | Common | 88162G103 |
| IWM | iShares Russell 2000 | 2,443 | $560K | 0.1% | $229.23 | $149.24 | +53.7% | Common | 464287655 |
| — | Thomson Reuters Corp | 5,581 | $554K | 0.1% | $99.27 | $68.93 | — | Common | 884903709 |
| DOX | Amdocs Ltd ADR | 7,038 | $544K | 0.1% | $77.29 * | $53.80 | +30.8% | Common | G02602103 |
| MGEE | MGE Energy Inc | 6,821 | $508K | 0.1% | $74.48 * | $64.56 | +4.6% | Common | 55277P104 |
| XOM | Exxon Mobil Corp | 7,895 | $498K | 0.1% | $63.08 * | $54.57 | -2.5% | Common | 30231G102 |
| EFAV | iShares Edge MSCI Min Vol EAFE | 6,484 | $490K | 0.1% | $75.57 | $70.23 | +7.6% | Common | 46429B689 |
| GLW | Corning Inc | 11,694 | $478K | 0.1% | $40.88 * | $26.62 | +35.5% | Common | 219350105 |
| ACN | Accenture PLC | 1,615 | $476K | 0.1% | $294.74 * | $144.26 | +91.4% | Common | G1151C101 |
| BMO | Bank Of Montreal | 4,635 | $475K | 0.1% | $102.48 * | $40.30 | +111.0% | Common | 063671101 |
| EXAS | Exact Sciences Corp | 3,690 | $459K | 0.1% | $124.39 | $84.96 | +46.3% | Common | 30063P105 |
| AON | Aon PLC Shs Cl A | 1,921 | $459K | 0.1% | $238.94 * | $198.34 | +16.5% | Common | G0403H108 |
| CVX | Chevron Corp | 4,195 | $439K | 0.1% | $104.65 * | $72.32 | +20.2% | Common | 166764100 |
| WDC | Western Digital Corp | 6,074 | $432K | 0.1% | $71.12 * | $32.78 | +63.5% | Common | 958102105 |
| VUG | Vanguard Index Growth | 1,502 | $431K | 0.1% | $286.95 * | $24.22 | +97.3% | Common | 922908736 |
| TDG | Transdigm Group Inc | 662 | $429K | 0.1% | $648.04 * | $320.31 | +68.0% | Common | 893641100 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 1,886 | $428K | 0.1% | $226.94 | $140.05 | +61.9% | Common | 01609W102 |
| MA | Mastercard Inc Cl A | 1,154 | $421K | 0.0% | $364.82 * | $345.38 | +3.0% | Common | 57636Q104 |
| T | AT&T Inc | 13,605 | $392K | 0.0% | $28.81 * | $16.13 | +0.8% | Common | 00206R102 |
| — | Royal Dutch Shell ADR | 9,674 | $391K | 0.0% | $40.42 | $36.74 | — | Common | 780259206 |
| CAIBX | American Funds Capital Income | 5,644 | $386K | 0.0% | $68.39 | $68.39 | — | Common | 140193103 |
| — | TE Connectivity Ltd | 2,825 | $382K | 0.0% | $135.22 | $83.10 | — | Common | H84989104 |
| MO | Altria Group Inc | 7,961 | $380K | 0.0% | $47.73 * | $25.79 | +29.6% | Common | 02209S103 |
| PNC | PNC Financial Services Group I | 1,993 | $380K | 0.0% | $190.67 * | $91.83 | +75.8% | Common | 693475105 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $377K | 0.0% | $150.92 | $96.44 | +56.3% | Common | 46137V357 |
| VTV | Vanguard Index Value | 2,614 | $359K | 0.0% | $137.34 | $105.18 | +30.7% | Common | 922908744 |
| PFE | Pfizer Inc | 8,901 | $349K | 0.0% | $39.21 * | $29.71 | +5.4% | Common | 717081103 |
| META | Facebook Inc Cl A | 988 | $344K | 0.0% | $348.18 | $283.19 | +21.9% | Common | 30303M102 |
| V | Visa Inc | 1,453 | $340K | 0.0% | $234.00 * | $206.73 | +9.4% | Common | 92826C839 |
| ISRG | Intuitive Surgical Inc | 370 | $340K | 0.0% | $918.92 * | $256.67 | +19.4% | Common | 46120E602 |
| GLD | Spdr Gold Trust Shs | 2,000 | $331K | 0.0% | $165.50 | $123.19 | +34.4% | Common | 78463V107 |
| UNP | Union Pacific Corp | 1,489 | $327K | 0.0% | $219.61 * | $149.49 | +32.8% | Common | 907818108 |
| BMY | Bristol Myers Squibb Co | 4,700 | $314K | 0.0% | $66.81 * | $53.89 | +2.5% | Common | 110122108 |
| KMB | Kimberly-Clark Corp | 2,308 | $309K | 0.0% | $133.88 * | $103.75 | +9.3% | Common | 494368103 |
| WMT | Wal-Mart Inc | 2,167 | $306K | 0.0% | $141.21 * | $29.21 | +51.6% | Common | 931142103 |
| NFLX | Netflix Inc | 571 | $302K | 0.0% | $528.90 * | $51.12 | +3.3% | Common | 64110L106 |
| ATI | Allegheny Technologies Inc | 14,325 | $299K | 0.0% | $20.87 | $24.34 | -14.3% | Common | 01741R102 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $287K | 0.0% | $57.55 | $40.87 | +40.7% | Common | 464288240 |
| NEE | Nextera Energy Inc | 3,891 | $285K | 0.0% | $73.25 * | $61.30 | +6.3% | Common | 65339F101 |
| FBLAX | Franklin Managed Income Cl A | 20,812 | $284K | 0.0% | $13.65 | $13.65 | — | Common | 353612682 |
| MCHP | Microchip Technology Inc | 1,873 | $280K | 0.0% | $149.49 * | $67.63 | +0.6% | Common | 595017104 |
| ABBV | Abbvie Inc Com | 2,412 | $272K | 0.0% | $112.77 * | $72.07 | +31.7% | Common | 00287Y109 |
| USB | US Bancorp | 4,755 | $271K | 0.0% | $56.99 * | $34.24 | +36.3% | Common | 902973304 |
| SCHX | Schwab US Large-Cap ETF | 2,598 | $270K | 0.0% | $103.93 * | $16.87 | +2.7% | Common | 808524201 |
| VEA | Vanguard FTSE Developed Market | 5,163 | $266K | 0.0% | $51.52 | $42.64 | +20.8% | Common | 921943858 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $261K | 0.0% | $22.49 | $18.62 | +20.7% | Common | 629209305 |
| VOD | Vodafone Group Plc Adr | 14,806 | $254K | 0.0% | $17.16 | $17.91 | -4.4% | Common | 92857W308 |
| AMP | Ameriprise Financial Inc | 1,015 | $253K | 0.0% | $249.26 * | $205.92 | +13.0% | Common | 03076C106 |
| ITW | Illinois Tool Works Inc | 1,001 | $224K | 0.0% | $223.78 * | $142.90 | +40.8% | Common | 452308109 |
| EFA | iShares MSCI EAFE ETF | 2,837 | $224K | 0.0% | $78.96 | $75.30 | +4.8% | Common | 464287465 |
| AMD | Advanced Micro Devices Inc | 2,374 | $223K | 0.0% | $93.93 | $80.82 | +16.2% | Common | 007903107 |
| ADBE | Adobe Inc | 380 | $223K | 0.0% | $586.84 | $515.47 | +13.6% | Common | 00724F101 |
| AXP | American Express CO | 1,343 | $222K | 0.0% | $165.30 * | $147.87 | +5.5% | Common | 025816109 |
| ETN | Eaton Corp PLC | 1,479 | $219K | 0.0% | $148.07 * | $133.92 | +3.1% | Common | G29183103 |
| RMD | ResMed Inc | 877 | $216K | 0.0% | $246.29 * | $202.06 | +17.4% | Common | 761152107 |
| WM | Waste Mgmt Inc Del | 1,495 | $209K | 0.0% | $139.80 * | $128.55 | +1.6% | Common | 94106L109 |
| IQV | Iqvia Holdings Inc | 838 | $203K | 0.0% | $242.24 | $230.90 | +4.9% | Common | 46266C105 |
| PIMIX | Pimco Income Fund Imstl | 15,058 | $182K | 0.0% | $12.09 | $12.09 | — | Common | 72201F490 |
| TEAFX | American Tax Exempt Bond Fund | 10,328 | $142K | 0.0% | $13.75 | $13.75 | — | Common | 876902602 |
| PQEFF | Petroteq Energy Inc | 100,000 | $13,000 | 0.0% | $0.13 | $0.08 | 0.0% | Common | 71678B107 |