Location: Madison, WI
CIK: 0000926833 · Show all filings
Period: Q3 2014 (← Previous) (Next →)
Filing Date: Nov 12, 2014
Total Value: $270M (99.8% shares, 0.2% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| JNJ | JOHNSON & JOHNSON COM | 74,455 | $7.936M | 2.9% | $60.17 | +25.6% | COM | 478160104 |
| AAPL | APPLE INC COM | 75,652 | $7.622M | 2.8% | $17.81 | +21.4% | COM | 037833100 |
| STZ | CONSTELLATION BRANDS INC CL A | 81,894 | $7.138M | 2.6% | $43.33 | +71.8% | COM | 21036P108 |
| DIS | DISNEY WALT CO COM DISNEY | 78,567 | $6.995M | 2.6% | $56.11 | +41.3% | COM | 254687106 |
| — | GENERAL ELECTRIC CO COM | 272,921 | $6.992M | 2.6% | $23.30 | — | COM | 369604103 |
| ENB | ENBRIDGE INC COM | 138,005 | $6.608M | 2.4% | $22.13 | +19.3% | FGN | 29250N105 |
| QCOM | QUALCOMM INC COM | 87,095 | $6.512M | 2.4% | $45.48 | +21.9% | COM | 747525103 |
| COP | CONOCOPHILLIPS COM | 82,280 | $6.296M | 2.3% | $39.96 | +41.9% | COM | 20825C104 |
| PEP | PEPSICO INC COM | 65,226 | $6.072M | 2.2% | $56.35 | +15.1% | COM | 713448108 |
| — | DISCOVER FINL SVCS COM | 93,537 | $6.023M | 2.2% | $49.31 | — | COM | 254709108 |
| AIG | AMERICAN INTL GROUP INC COM NE | 111,320 | $6.014M | 2.2% | $32.51 | +28.6% | COM | 026874784 |
| — | DU PONT E I DE NEMOURS & CO CO | 79,560 | $5.709M | 2.1% | $52.50 | — | COM | 263534109 |
| — | ALPS ETF TR ALERIAN MLP | 293,106 | $5.619M | 2.1% | $17.87 | — | ETF | 00162Q866 |
| EMR | EMERSON ELEC CO COM | 83,300 | $5.213M | 1.9% | $40.02 | +19.4% | COM | 291011104 |
| V | VISA INC COM CL A | 24,178 | $5.159M | 1.9% | $40.04 | +23.9% | COM | 92826C839 |
| AXP | AMERICAN EXPRESS CO COM | 58,407 | $5.113M | 1.9% | $59.62 | +28.3% | COM | 025816109 |
| MMM | 3M CO COM | 35,915 | $5.088M | 1.9% | $61.26 | +36.3% | COM | 88579Y101 |
| KO | COCA COLA CO COM | 118,697 | $5.064M | 1.9% | $27.80 | +3.8% | COM | 191216100 |
| SLB | SCHLUMBERGER LTD COM | 49,605 | $5.044M | 1.9% | $53.89 | +47.5% | FGN | 806857108 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL | 35,897 | $4.959M | 1.8% | $111.21 | +19.8% | COM | 084670702 |
| JPM | JPMORGAN CHASE & CO COM | 80,776 | $4.866M | 1.8% | $36.24 | +19.0% | COM | 46625H100 |
| MCHP | MICROCHIP TECHNOLOGY INC COM | 98,436 | $4.649M | 1.7% | $15.28 | +23.5% | COM | 595017104 |
| FISV | FISERV INC COM | 69,232 | $4.475M | 1.7% | $25.91 | +22.0% | COM | 337738108 |
| R | RYDER SYS INC COM | 48,088 | $4.326M | 1.6% | $60.21 | +48.9% | COM | 783549108 |
| PSX | PHILLIPS 66 COM | 51,974 | $4.226M | 1.6% | $40.23 | +37.0% | COM | 718546104 |
| — | KANSAS CITY SOUTHERN COM NEW | 33,981 | $4.118M | 1.5% | $102.54 | — | COM | 485170302 |
| DEO | DIAGEO P L C SPON ADR NEW | 34,774 | $4.013M | 1.5% | $129.29 | — | ADR | 25243Q205 |
| SCHA | SCHWAB STRATEGIC TR US SML CAP | 75,166 | $3.864M | 1.4% | $45.65 | — | ETF | 808524607 |
| F | FORD MTR CO DEL COM PAR $0.01 | 244,316 | $3.613M | 1.3% | $8.73 | +7.4% | COM | 345370860 |
| — | ALLERGAN INC COM | 19,930 | $3.551M | 1.3% | $90.45 | — | COM | 018490102 |
| — | GOOGLE INC CL A | 5,921 | $3.484M | 1.3% | $869.89 | — | COM | 38259P508 |
| UPS | UNITED PARCEL SERVICE INC CL B | 34,955 | $3.436M | 1.3% | $56.18 | +18.1% | COM | 911312106 |
| CHD | CHURCH & DWIGHT INC COM | 47,883 | $3.359M | 1.2% | $25.99 | +12.4% | COM | 171340102 |
| ISRG | INTUITIVE SURGICAL INC COM NEW | 7,268 | $3.357M | 1.2% | $45.32 | +9.5% | COM | 46120E602 |
| — | GOOGLE INC CL C | 5,756 | $3.323M | 1.2% | $575.36 | — | COM | 38259P706 |
| SYK | STRYKER CORP COM | 39,863 | $3.219M | 1.2% | $56.92 | +26.4% | COM | 863667101 |
| — | TRANSCANADA CORP COM | 61,725 | $3.181M | 1.2% | $43.11 | — | FGN | 89353D107 |
| CVX | CHEVRON CORP NEW COM | 26,093 | $3.113M | 1.2% | $72.21 | +8.7% | COM | 166764100 |
| PG | PROCTER & GAMBLE CO COM | 35,257 | $2.952M | 1.1% | $55.00 | +8.6% | COM | 742718109 |
| XOM | EXXON MOBIL CORP COM | 31,217 | $2.936M | 1.1% | $53.89 | +14.1% | COM | 30231G102 |
| — | GOLDMAN SACHS GROUP INC SHS D | 145,751 | $2.918M | 1.1% | $21.86 | — | PFD | 38144g804 |
| — | MEDTRONIC INC COM | 45,885 | $2.843M | 1.1% | $53.64 | — | COM | 585055106 |
| — | PRICELINE GROUP INC F/K/A PRIC | 2,416 | $2.799M | 1.0% | $1186.02 | — | COM | 741503403 |
| NXPI | NXP SEMICONDUCTORS N V COM | 40,570 | $2.776M | 1.0% | $59.11 | 0.0% | FGN | N6596X109 |
| ABT | ABBOTT LABS COM | 64,171 | $2.669M | 1.0% | $28.83 | +18.3% | COM | 002824100 |
| SYF | SYNCHRONY FINL COM | 103,700 | $2.546M | 0.9% | $19.48 | 0.0% | COM | 87165B103 |
| MSFT | MICROSOFT CORP COM | 54,810 | $2.541M | 0.9% | $26.70 | +41.0% | COM | 594918104 |
| MRK | MERCK & CO INC NEW COM | 40,090 | $2.377M | 0.9% | $30.02 | +31.2% | COM | 58933Y105 |
| — | WALGREEN COMPANY | 40,060 | $2.374M | 0.9% | $44.20 | — | COM | 931422109 |
| — | LIBERTY INTERACTIVE CORP INT C | 79,940 | $2.28M | 0.8% | $24.38 | — | COM | 53071M104 |
| KMI | KINDER MORGAN, INC. | 50,240 | $1.926M | 0.7% | $19.53 | +9.7% | COM | 49456B101 |
| HAIN | HAIN CELESTIAL GROUP INC COM | 18,640 | $1.908M | 0.7% | $45.48 | +2.3% | COM | 405217100 |
| ABBV | ABBVIE INC COM | 32,695 | $1.888M | 0.7% | $27.18 | +29.4% | COM | 00287Y109 |
| EXAS | EXACT SCIENCES CORP COM | 88,350 | $1.712M | 0.6% | $11.23 | +63.3% | COM | 30063P105 |
| CSCO | CISCO SYS INC COM | 64,350 | $1.62M | 0.6% | $15.29 | +15.8% | COM | 17275R102 |
| BMO | BANK MONTREAL QUE COM | 21,986 | $1.619M | 0.6% | $36.25 | +30.9% | FGN | 063671101 |
| MCD | MCDONALDS CORP COM | 14,980 | $1.42M | 0.5% | $71.79 | -0.8% | COM | 580135101 |
| UNP | UNION PACIFIC CORP | 12,783 | $1.386M | 0.5% | $71.52 | +12.3% | COM | 907818108 |
| VZ | VERIZON COMMUNICATIONS INC COM | 27,447 | $1.372M | 0.5% | $27.07 | +2.7% | COM | 92343V104 |
| MDLZ | MONDELEZ INTL INC CL A | 36,113 | $1.237M | 0.5% | $23.16 | +22.3% | COM | 609207105 |
| DAL | DELTA AIR LINES INC DEL COM NE | 32,585 | $1.178M | 0.4% | $28.04 | +19.0% | COM | 247361702 |
| — | NATIONAL GRID PLC SPON ADR NEW | 16,235 | $1.167M | 0.4% | $56.69 | — | ADR | 636274300 |
| DON | WISDOMTREE MIDCAP DIVIDEND FUN | 14,263 | $1.116M | 0.4% | $66.26 | — | ETF | 97717W505 |
| C | CITIGROUP INC COM NEW | 21,345 | $1.106M | 0.4% | $35.83 | +4.5% | COM | 172967424 |
| DES | WISDOMTREE TRUST SMALLCAP DIVI | 16,495 | $1.071M | 0.4% | $58.93 | — | ETF | 97717W604 |
| — | ANSYS INC COM | 13,940 | $1.055M | 0.4% | $75.68 | — | COM | 03662Q105 |
| IDV | ISHARES TR DJ INTL SEL DIVD | 29,131 | $1.043M | 0.4% | $33.08 | — | ETF | 464288448 |
| PPL | PPL CORP COM | 31,640 | $1.039M | 0.4% | $17.12 | +9.7% | COM | 69351T106 |
| SCHW | SCHWAB CHARLES CORP NEW COM | 34,366 | $1.01M | 0.4% | $15.92 | +55.2% | COM | 808513105 |
| LMT | LOCKHEED MARTIN CORP COM | 5,525 | $1.01M | 0.4% | $71.65 | +74.3% | COM | 539830109 |
| WFC | WELLS FARGO & CO NEW COM | 19,392 | $1.006M | 0.4% | $28.04 | +33.5% | COM | 949746101 |
| — | CERNER CORP | 16,875 | $1.005M | 0.4% | $54.73 | — | COM | 156782104 |
| CLX | CLOROX CO | 9,640 | $926K | 0.3% | $59.51 | +10.3% | COM | 189054109 |
| GLD | SPDR GOLD TRUST GOLD SHS | 7,600 | $883K | 0.3% | $119.09 | — | ETF | 78463V107 |
| EEMV | ISHARES INC EM MKT MIN VOL | 14,570 | $871K | 0.3% | $57.43 | — | ETF | 464286533 |
| BP | BP PLC SPONSORED ADR | 19,640 | $863K | 0.3% | $41.74 | — | ADR | 055622104 |
| — | VERIFONE SYS INC COM | 25,000 | $859K | 0.3% | $36.76 | — | COM | 92342Y109 |
| PM | PHILIP MORRIS INTL INC COM | 9,740 | $812K | 0.3% | $49.02 | -2.3% | COM | 718172109 |
| EFAV | ISHARES TR EAFE MIN VOLAT | 11,780 | $738K | 0.3% | $58.54 | — | ETF | 46429B689 |
| — | MARKET VECTORS ETF TR OIL SVCS | 13,799 | $685K | 0.3% | $42.80 | — | ETF | 57060U191 |
| IWP | ISHARES TR RUSSELL MCP GR | 7,375 | $652K | 0.2% | $71.71 | — | ETF | 464287481 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEN | 16,308 | $629K | 0.2% | $33.10 | — | ETF | 808524797 |
| DUK | DUKE ENERGY CORP NEW COM NEW | 8,399 | $628K | 0.2% | $41.83 | +9.1% | COM | 26441C204 |
| SCHM | SCHWAB STRATEGIC TR US MID-CAP | 15,350 | $594K | 0.2% | $34.05 | — | ETF | 808524508 |
| SYY | SYSCO CORP COM | 14,530 | $551K | 0.2% | $24.44 | +12.8% | COM | 871829107 |
| USB | U S BANCORP | 13,066 | $547K | 0.2% | $22.41 | +26.8% | COM | 902973304 |
| — | WELLS FARGO & CO NEW | 500,000 | $547K | 0.2% | $1.14 | — | CONV | 949746pm7 |
| XLF | SELECT SECTOR SPDR TR SBI INT- | 23,390 | $542K | 0.2% | $19.45 | — | ETF | 81369Y605 |
| MO | ALTRIA GROUP INC COM | 10,771 | $495K | 0.2% | $16.28 | +27.0% | COM | 02209S103 |
| IWS | ISHARES TR RUSSELL MCP VL | 5,855 | $410K | 0.2% | $57.97 | — | ETF | 464287473 |
| IWF | ISHARES TR RUSSELL1000GRW | 4,425 | $405K | 0.1% | $72.77 | — | ETF | 464287614 |
| POR | PORTLAND GENERAL ELECTRIC COMP | 12,375 | $397K | 0.1% | $21.94 | 0.0% | COM | 736508847 |
| — | RAYTHEON CO COM NEW | 3,800 | $386K | 0.1% | $66.14 | — | COM | 755111507 |
| — | GLAXOSMITHKLINE PLC-ADR SPONSO | 7,982 | $367K | 0.1% | $49.73 | — | ADR | 37733W105 |
| CCL | CARNIVAL CORP PAIRED CTF | 9,000 | $362K | 0.1% | $27.71 | +15.5% | FGN | 143658300 |
| D | DOMINION RES INC VA NEW COM | 5,210 | $360K | 0.1% | $34.53 | +23.4% | COM | 25746U109 |
| APD | AIR PRODS & CHEMS INC COM | 2,675 | $348K | 0.1% | $61.55 | +50.2% | COM | 009158106 |
| WM | WASTE MGMT INC DEL COM | 7,107 | $338K | 0.1% | $30.75 | +18.5% | COM | 94106L109 |
| SHW | SHERWIN WILLIAMS CO | 1,500 | $328K | 0.1% | $53.48 | +19.3% | COM | 824348106 |
| AEP | AMERICAN ELEC PWR INC COM | 6,120 | $320K | 0.1% | $30.47 | +15.9% | COM | 025537101 |
| USMV | ISHARES TR USA MIN VOL ETF | 8,240 | $310K | 0.1% | $32.71 | — | ETF | 46429B697 |
| — | BB&T CORP COM | 8,250 | $307K | 0.1% | $33.83 | — | COM | 054937107 |
| XLY | CONSUMER DISCRETIONARY SELECT | 4,575 | $305K | 0.1% | $56.35 | — | ETF | 81369Y407 |
| — | EMC CORP/MASS | 10,300 | $301K | 0.1% | $23.59 | — | COM | 268648102 |
| CME | CME GROUP INC COM | 3,665 | $293K | 0.1% | $39.41 | +21.5% | COM | 12572Q105 |
| BF/B | BROWN-FOREMAN CORPORATION | 3,125 | $282K | 0.1% | $29.94 | +0.8% | COM | 115637209 |
| NPK | NATIONAL PRESTO INDS COM | 4,609 | $280K | 0.1% | $76.01 | -12.6% | COM | 637215104 |
| ASB | ASSOCIATED BANCORP | 14,174 | $247K | 0.1% | $9.98 | +24.7% | COM | 045487105 |
| IWO | ISHARES TR RUSL 2000 GROW | 1,900 | $246K | 0.1% | $111.50 | — | ETF | 464287648 |
| — | INTERPUBLIC GROUP COS INC | 13,005 | $238K | 0.1% | $9.16 | +41.0% | COM | 460690100 |
| VO | VANGUARD INDEX FDS MID CAP ETF | 1,935 | $227K | 0.1% | $95.19 | — | ETF | 922908629 |
| IWD | ISHARES TR RUSSELL1000VAL | 2,250 | $225K | 0.1% | $94.22 | — | ETF | 464287598 |
| VNQ | VANGUARD INDEX FDS REIT ETF | 3,125 | $225K | 0.1% | $74.88 | — | ETF | 922908553 |
| EES | WISDOMTREE TR SMLCAP EARN FD | 2,921 | $222K | 0.1% | $81.62 | — | ETF | 97717W562 |
| VOE | VANGUARD INDEX FDS MCAP VL IDX | 2,548 | $216K | 0.1% | $79.67 | — | ETF | 922908512 |
| LNT | ALLIANT ENERGY CORP COM | 3,756 | $208K | 0.1% | $18.07 | +11.1% | COM | 018802108 |
| PHRX | PHARMAGEN INC COM | 20,000 | $0 | 0.0% | $0.03 | -85.2% | COM | 71715W106 |