Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q2 2024 (← Previous) (Next →)
Filing Date: Aug 2, 2024
Total Value: $943M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 905,198 | $242M | 25.7% | $267.51 | $115.16 | +132.3% | Com | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,655,308 | $120M | 12.7% | $72.64 | $69.31 | +4.8% | Com | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 210,627 | $76.78M | 8.1% | $364.51 * | $41.34 | +120.4% | Com | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 555,427 | $59.24M | 6.3% | $106.66 | $80.56 | +32.4% | Com | 464287804 |
| DGRO | iShares Core Dividend Growth | 888,216 | $51.17M | 5.4% | $57.61 | $50.45 | +14.2% | Com | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 287,183 | $50.1M | 5.3% | $174.47 | $119.34 | +46.2% | Com | 464287598 |
| AGG | iShares Core US Aggregate Bond | 462,359 | $44.88M | 4.8% | $97.07 | $110.68 | -12.3% | Com | 464287226 |
| IJH | iShares Core S&P Mid-Cap ETF | 759,502 | $44.45M | 4.7% | $58.52 | $52.93 | +10.6% | Com | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,575 | $24.26M | 2.6% | $544.22 | $273.83 | +98.7% | Com | 78462F103 |
| FBIZ | First Business Financial Servi | 353,718 | $13.08M | 1.4% | $36.99 * | $15.59 | +127.8% | Com | 319390100 |
| JPST | JPMorgan Ultra-Short Income ET | 225,460 | $11.38M | 1.2% | $50.47 | $50.14 | +0.7% | Com | 46641Q837 |
| AAPL | Apple Inc | 52,686 | $11.1M | 1.2% | $210.62 | $137.48 | +52.2% | Com | 037833100 |
| NVDA | Nvidia Corp | 75,543 | $9.333M | 1.0% | $123.54 | $94.74 | +30.3% | Com | 67066G104 |
| MSFT | Microsoft Corp | 18,106 | $8.092M | 0.9% | $446.95 | $174.99 | +152.6% | Com | 594918104 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 36,231 | $6.599M | 0.7% | $182.15 | $109.88 | +64.7% | Com | 02079K305 |
| JPM | JPMorgan Chase & Co | 30,195 | $6.107M | 0.6% | $202.26 * | $103.16 | +89.8% | Com | 46625H100 |
| AVGO | Broadcom Inc | 3,787 | $6.08M | 0.6% | $1605.53 * | $35.99 | +339.5% | Com | 11135F101 |
| FISV | Fiserv Inc | 36,173 | $5.391M | 0.6% | $149.04 | $77.30 | +92.8% | Com | 337738108 |
| LLY | Lilly Eli Co | 5,538 | $5.014M | 0.5% | $905.38 | $196.57 | +355.8% | Com | 532457108 |
| — | Arista Networks Inc | 14,122 | $4.949M | 0.5% | $350.48 | $178.43 | — | Com | 040413106 |
| MTUM | iShares Edge MSCI USA Momentum | 20,335 | $3.963M | 0.4% | $194.87 | $141.30 | +37.9% | Com | 46432F396 |
| IVV | iShares S&P 500 Core | 5,873 | $3.214M | 0.3% | $547.23 | $357.19 | +53.2% | Com | 464287200 |
| COST | Costco Wholesale Corp | 3,610 | $3.068M | 0.3% | $849.99 | $385.48 | +118.8% | Com | 22160K105 |
| ADI | Analog Devices Inc | 13,272 | $3.029M | 0.3% | $228.26 * | $113.16 | +96.8% | Com | 032654105 |
| XLK | Technology Select Sector SPDR | 13,285 | $3.005M | 0.3% | $226.23 * | $57.59 | +96.4% | Com | 81369Y803 |
| — | Lam Research Corporation | 2,772 | $2.952M | 0.3% | $1064.85 | $272.04 | — | Com | 512807108 |
| PWR | Quanta Services Inc | 11,343 | $2.882M | 0.3% | $254.09 | $94.15 | +169.3% | Com | 74762E102 |
| COR | CENCORA INC | 12,718 | $2.865M | 0.3% | $225.30 | $120.51 | +84.7% | Com | 03073E105 |
| XOM | Exxon Mobil Corp | 23,856 | $2.746M | 0.3% | $115.12 * | $73.80 | +48.0% | Com | 30231G102 |
| SYK | Stryker Corp | 7,703 | $2.621M | 0.3% | $340.25 | $226.76 | +48.0% | Com | 863667101 |
| XLE | Energy Select Sector SPDR ETF | 27,252 | $2.484M | 0.3% | $91.15 * | $36.21 | +25.8% | Com | 81369Y506 |
| C | Citigroup Inc | 38,104 | $2.418M | 0.3% | $63.46 * | $49.97 | +21.3% | Com | 172967424 |
| TMUS | T Mobile US Inc | 13,328 | $2.348M | 0.2% | $176.18 * | $105.87 | +62.7% | Com | 872590104 |
| RSG | Republic Services Inc | 11,936 | $2.32M | 0.2% | $194.34 | $93.74 | +103.4% | Com | 760759100 |
| CSCO | Cisco Systems Inc | 47,650 | $2.264M | 0.2% | $47.51 * | $41.03 | +10.5% | Com | 17275R102 |
| TXN | Texas Instruments Inc | 11,578 | $2.252M | 0.2% | $194.53 * | $114.70 | +62.1% | Com | 882508104 |
| BAC | Bank of America Corp | 56,148 | $2.233M | 0.2% | $39.77 * | $31.21 | +23.0% | Com | 060505104 |
| UNH | UnitedHealth Group Inc | 4,243 | $2.161M | 0.2% | $509.26 * | $221.48 | +122.8% | Com | 91324P102 |
| TJX | TJX Companies Inc | 19,027 | $2.095M | 0.2% | $110.10 | $68.64 | +57.4% | Com | 872540109 |
| CTVA | Corteva Inc Com | 36,971 | $1.994M | 0.2% | $53.94 | $54.03 | -1.8% | Com | 22052L104 |
| ICE | Intercontinental Exchange Inc | 14,534 | $1.99M | 0.2% | $136.89 | $75.64 | +77.9% | Com | 45866F104 |
| QCOM | Qualcomm Inc | 9,967 | $1.985M | 0.2% | $199.18 * | $97.76 | +97.2% | Com | 747525103 |
| EA | Electronic Arts Inc | 14,066 | $1.96M | 0.2% | $139.33 | $118.72 | +16.5% | Com | 285512109 |
| IQV | Iqvia Holdings Inc | 9,213 | $1.948M | 0.2% | $211.44 | $203.31 | +4.0% | Com | 46266C105 |
| PRU | Prudential Financial Inc | 16,574 | $1.942M | 0.2% | $117.19 * | $87.89 | +24.1% | Com | 744320102 |
| LOW | Lowe's Companies Inc | 8,585 | $1.893M | 0.2% | $220.46 * | $104.44 | +105.1% | Com | 548661107 |
| CSX | CSX Corp Com | 55,469 | $1.855M | 0.2% | $33.45 * | $29.81 | +9.7% | Com | 126408103 |
| EQIX | Equinix Inc | 2,358 | $1.784M | 0.2% | $756.60 * | $732.37 | +0.0% | Com | 29444U700 |
| DIS | Walt Disney Company | 17,839 | $1.771M | 0.2% | $99.29 | $110.96 | -12.3% | Com | 254687106 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.708M | 0.2% | $121.87 | $91.96 | +32.5% | Com | 81369Y704 |
| AMZN | Amazon.com Inc | 8,798 | $1.7M | 0.2% | $193.25 | $127.60 | +51.4% | Com | 023135106 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.66M | 0.2% | $297.54 | $155.88 | +90.9% | Com | 464287622 |
| GD | General Dynamics Corp | 5,697 | $1.653M | 0.2% | $290.14 * | $215.52 | +30.6% | Com | 369550108 |
| SLB | Schlumberger Ltd | 32,980 | $1.556M | 0.2% | $47.18 * | $41.85 | +7.9% | Com | 806857108 |
| ADBE | Adobe Inc | 2,753 | $1.529M | 0.2% | $555.54 | $405.46 | +37.0% | Com | 00724F101 |
| NEE | Nextera Energy Inc | 21,591 | $1.529M | 0.2% | $70.81 * | $66.86 | +1.4% | Com | 65339F101 |
| DRI | Darden Restaurants Inc | 10,061 | $1.522M | 0.2% | $151.32 * | $113.76 | +26.7% | Com | 237194105 |
| KO | Coca-Cola Co | 23,335 | $1.485M | 0.2% | $63.65 * | $38.39 | +58.7% | Com | 191216100 |
| ACN | Accenture PLC | 4,639 | $1.408M | 0.1% | $303.41 * | $277.36 | +6.9% | Com | G1151C101 |
| HLT | Hilton Worldwide Hldgs Inc | 6,415 | $1.4M | 0.1% | $218.20 | $204.58 | +6.3% | Com | 43300A203 |
| GOOG | Alphabet Inc Cap Stk Cl C | 7,390 | $1.355M | 0.1% | $183.42 | $111.14 | +64.0% | Com | 02079K107 |
| ELV | Elevance Health INC | 2,485 | $1.347M | 0.1% | $541.86 * | $268.42 | +96.6% | Com | 036752103 |
| USMV | iShares Edge MSCI Min Vol USA | 15,793 | $1.326M | 0.1% | $83.96 | $63.69 | +31.8% | Com | 46429B697 |
| TMO | Thermo Fisher Scientific Inc | 2,360 | $1.305M | 0.1% | $553.00 | $567.89 | -3.1% | Com | 883556102 |
| PG | Procter & Gamble Co | 7,843 | $1.293M | 0.1% | $164.92 * | $107.91 | +47.1% | Com | 742718109 |
| KR | Kroger Co | 25,583 | $1.277M | 0.1% | $49.93 * | $28.92 | +67.2% | Com | 501044101 |
| ABBV | Abbvie Inc Com | 7,365 | $1.263M | 0.1% | $171.52 * | $108.54 | +50.1% | Com | 00287Y109 |
| EXPE | Expedia Group Inc New | 9,747 | $1.228M | 0.1% | $125.99 | $125.34 | -0.3% | Com | 30212P303 |
| EOG | EOG Res Inc | 9,745 | $1.227M | 0.1% | $125.87 * | $104.78 | +14.5% | Com | 26875P101 |
| IWM | iShares Russell 2000 | 5,923 | $1.202M | 0.1% | $202.89 | $188.18 | +7.8% | Com | 464287655 |
| GLD | Spdr Gold Trust Shs | 5,500 | $1.183M | 0.1% | $215.01 | $162.50 | +32.3% | Com | 78463V107 |
| MRK | Merck & Co Inc | 9,466 | $1.172M | 0.1% | $123.80 * | $66.34 | +77.2% | Com | 58933Y105 |
| VB | Vanguard Small-Cap ETF | 5,129 | $1.118M | 0.1% | $218.04 | $179.00 | +21.8% | Com | 922908751 |
| LULU | Lululemon Athletica Inc | 3,630 | $1.084M | 0.1% | $298.70 | $334.33 | -10.7% | Com | 550021109 |
| PM | Philip Morris International In | 10,596 | $1.074M | 0.1% | $101.33 * | $56.96 | +68.1% | Com | 718172109 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $1.031M | 0.1% | $182.40 * | $79.44 | +14.8% | Com | 81369Y407 |
| XLF | Financial Select Sector SPDR E | 24,095 | $991K | 0.1% | $41.11 | $30.85 | +33.3% | Com | 81369Y605 |
| PEP | Pepsico Inc | 5,692 | $939K | 0.1% | $164.93 * | $124.59 | +25.3% | Com | 713448108 |
| MDLZ | Mondelez Intl Inc Class A | 13,502 | $884K | 0.1% | $65.44 * | $31.40 | +99.1% | Com | 609207105 |
| CIEN | Ciena Corp | 18,061 | $870K | 0.1% | $48.18 | $45.61 | +5.6% | Com | 171779309 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $857K | 0.1% | $138.20 | $89.51 | +54.4% | Com | 92204A884 |
| TDG | Transdigm Group Inc | 652 | $833K | 0.1% | $1277.61 * | $320.31 | +253.5% | Com | 893641100 |
| IWO | iShares Russell 2000 Growth | 3,132 | $822K | 0.1% | $262.53 | $128.62 | +104.1% | Com | 464287648 |
| CVX | Chevron Corp | 5,147 | $805K | 0.1% | $156.42 * | $87.63 | +67.0% | Com | 166764100 |
| ITW | Illinois Tool Works Inc | 3,331 | $789K | 0.1% | $236.96 * | $197.83 | +15.5% | Com | 452308109 |
| JNJ | Johnson & Johnson | 5,382 | $787K | 0.1% | $146.16 * | $133.82 | +4.3% | Com | 478160104 |
| ATI | Allegheny Technologies Inc | 13,455 | $746K | 0.1% | $55.45 | $24.34 | +127.8% | Com | 01741R102 |
| TTEK | Tetra Tech Inc New | 3,511 | $718K | 0.1% | $204.48 * | $15.04 | +171.9% | Com | 88162G103 |
| IWN | iShares Russell 2000 Value | 4,604 | $701K | 0.1% | $152.30 | $95.17 | +60.0% | Com | 464287630 |
| BRK/B | Berkshire Hathaway INC-CL B | 1,706 | $694K | 0.1% | $406.80 | $330.72 | +23.0% | Com | 084670702 |
| VO | Vanguard Mid-Cap ETF | 2,832 | $686K | 0.1% | $242.10 * | $58.43 | +3.6% | Com | 922908629 |
| TRI | Thomson Reuters Corp. | 3,942 | $665K | 0.1% | $168.57 * | $124.59 | +31.5% | Com | 884903808 |
| HD | Home Depot Inc | 1,928 | $664K | 0.1% | $344.24 * | $168.67 | +96.9% | Com | 437076102 |
| — | BlackRock Inc | 836 | $658K | 0.1% | $787.32 | $493.61 | — | Com | 09247X101 |
| ETN | Eaton Corp PLC | 2,051 | $643K | 0.1% | $313.55 | $142.59 | +116.4% | Com | G29183103 |
| XLC | Communication Sector Select SP | 7,057 | $605K | 0.1% | $85.66 | $63.77 | +34.3% | Com | 81369Y852 |
| MCD | McDonald's Corp | 2,314 | $590K | 0.1% | $254.84 * | $185.36 | +32.8% | Com | 580135101 |
| ABT | Abbott Laboratories | 5,649 | $587K | 0.1% | $103.91 * | $112.09 | -9.9% | Com | 002824100 |
| PNC | PNC Financial Services Group I | 3,759 | $584K | 0.1% | $155.48 * | $113.39 | +29.9% | Com | 693475105 |
| MGEE | MGE Energy Inc | 7,795 | $582K | 0.1% | $74.72 * | $65.82 | +10.1% | Com | 55277P104 |
| VUG | Vanguard Index Growth | 1,502 | $562K | 0.1% | $374.01 * | $24.22 | +157.3% | Com | 922908736 |
| ISRG | Intuitive Surgical Inc | 1,239 | $551K | 0.1% | $444.85 | $314.92 | +41.3% | Com | 46120E602 |
| WMT | Wal-Mart Inc | 8,056 | $545K | 0.1% | $67.71 | $48.55 | +37.5% | Com | 931142103 |
| AMD | Advanced Micro Devices Inc | 3,331 | $540K | 0.1% | $162.21 | $98.44 | +64.8% | Com | 007903107 |
| META | Meta Platforms Inc | 1,016 | $512K | 0.1% | $504.22 | $302.32 | +66.0% | Com | 30303M102 |
| MDY | SPDRA S&P MidCap 400 ETF | 917 | $491K | 0.1% | $535.08 | $429.78 | +24.5% | Com | 78467Y107 |
| AON | Aon PLC Shs Cl A | 1,632 | $479K | 0.1% | $293.58 | $198.34 | +46.6% | Com | G0403H108 |
| AMP | Ameriprise Financial Inc | 1,093 | $467K | 0.0% | $427.19 | $246.22 | +70.2% | Com | 03076C106 |
| NULV | Nuveen ESG Large Cap Value | 11,776 | $445K | 0.0% | $37.79 | $34.26 | +10.3% | Com | 67092P300 |
| GLW | Corning Inc | 11,406 | $443K | 0.0% | $38.85 * | $26.80 | +40.5% | Com | 219350105 |
| VTV | Vanguard Index Value | 2,689 | $431K | 0.0% | $160.41 | $108.66 | +47.6% | Com | 922908744 |
| — | TE Connectivity Ltd | 2,841 | $427K | 0.0% | $150.43 | $88.08 | — | Com | H84989104 |
| NVO | Novo Nordisk A/S ADR | 2,934 | $419K | 0.0% | $142.74 | $98.89 | +44.3% | Com | 670100205 |
| DOX | Amdocs Ltd ADR | 5,218 | $412K | 0.0% | $78.92 * | $53.80 | +41.6% | Com | G02602103 |
| EFA | iShares MSCI EAFE ETF | 5,128 | $402K | 0.0% | $78.33 | $71.64 | +9.3% | Com | 464287465 |
| FIS | Fidelity National Information | 5,284 | $398K | 0.0% | $75.36 * | $66.74 | +9.5% | Com | 31620M106 |
| MA | Mastercard Inc Cl A | 875 | $386K | 0.0% | $441.16 | $349.62 | +25.1% | Com | 57636Q104 |
| NKE | Nike Inc | 5,013 | $378K | 0.0% | $75.37 * | $102.45 | -28.8% | Com | 654106103 |
| UNP | Union Pacific Corp | 1,652 | $374K | 0.0% | $226.26 * | $166.56 | +31.2% | Com | 907818108 |
| V | Visa Inc | 1,415 | $371K | 0.0% | $262.47 | $221.24 | +17.3% | Com | 92826C839 |
| WEYS | Weyco Group Inc | 12,096 | $367K | 0.0% | $30.32 | $23.56 | +28.7% | Com | 962149100 |
| SCHW | The Charles Schwab Corp | 4,976 | $367K | 0.0% | $73.69 | $70.23 | +2.9% | Com | 808513105 |
| CTAS | Cintas Corporation | 513 | $359K | 0.0% | $700.26 * | $105.76 | +63.6% | Com | 172908105 |
| USB | US Bancorp | 9,042 | $359K | 0.0% | $39.70 * | $37.08 | +0.4% | Com | 902973304 |
| WM | Waste Mgmt Inc Del | 1,657 | $354K | 0.0% | $213.34 * | $131.59 | +58.6% | Com | 94106L109 |
| MCHP | Microchip Technology Inc | 3,762 | $344K | 0.0% | $91.50 * | $70.75 | +23.8% | Com | 595017104 |
| AXP | American Express CO | 1,468 | $340K | 0.0% | $231.55 | $152.99 | +48.6% | Com | 025816109 |
| NICE | Nice Ltd Sponsored ADR | 1,963 | $338K | 0.0% | $171.97 | $150.56 | +14.2% | Com | 653656108 |
| INTC | Intel Corp | 10,637 | $329K | 0.0% | $30.97 | $41.45 | -25.8% | Com | 458140100 |
| MO | Altria Group Inc | 7,116 | $324K | 0.0% | $45.55 * | $26.40 | +54.9% | Com | 02209S103 |
| VEA | Vanguard FTSE Developed Market | 6,514 | $322K | 0.0% | $49.42 | $41.58 | +18.9% | Com | 921943858 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $314K | 0.0% | $53.13 | $42.48 | +25.1% | Com | 464288240 |
| MCK | McKesson Corp | 523 | $305K | 0.0% | $584.04 | $380.60 | +52.4% | Com | 58155Q103 |
| VGT | Vanguard Information Technolog | 519 | $299K | 0.0% | $576.59 * | $44.21 | +63.0% | Com | 92204A702 |
| AMGN | Amgen Inc | 919 | $287K | 0.0% | $312.45 * | $188.37 | +58.3% | Com | 031162100 |
| PLTR | Palantir Technologies Inc | 10,811 | $274K | 0.0% | $25.33 | $22.08 | +14.7% | Com | 69608A108 |
| AJG | Arthur J. Gallagher & Co | 1,037 | $269K | 0.0% | $259.31 | $158.13 | +61.9% | Com | 363576109 |
| CRL | Charles River Labs Intl | 1,300 | $269K | 0.0% | $206.58 | $197.17 | +4.8% | Com | 159864107 |
| KMB | Kimberly-Clark Corp | 1,908 | $264K | 0.0% | $138.20 * | $103.75 | +25.8% | Com | 494368103 |
| AMAT | Applied Materials Inc | 1,114 | $263K | 0.0% | $235.99 | $180.39 | +29.0% | Com | 038222105 |
| IXN | Ishares Tr Global Tech ETF | 3,143 | $260K | 0.0% | $82.82 | $62.89 | +31.7% | Com | 464287291 |
| CMI | Cummins Inc | 904 | $250K | 0.0% | $276.93 * | $220.78 | +21.6% | Com | 231021106 |
| ROK | Rockwell Automation Inc | 867 | $239K | 0.0% | $275.28 * | $237.86 | +12.8% | Com | 773903109 |
| DHR | Danaher Corp | 933 | $233K | 0.0% | $249.85 | $255.73 | -3.1% | Com | 235851102 |
| PH | Parker Hannifin Corp | 455 | $230K | 0.0% | $505.81 | $409.80 | +21.6% | Com | 701094104 |
| ORCL | Oracle Corp | 1,589 | $224K | 0.0% | $141.20 | $122.30 | +13.7% | Com | 68389X105 |
| ARKK | Ark Innovation | 5,057 | $222K | 0.0% | $43.95 | $44.08 | -0.3% | Com | 00214Q104 |
| CAT | Caterpillar Inc | 667 | $222K | 0.0% | $333.10 * | $311.07 | +4.7% | Com | 149123101 |
| MRVL | Marvell Technology Group LTD | 3,136 | $219K | 0.0% | $69.90 | $68.06 | +2.1% | Com | 573874104 |
| PYPL | Paypal Hldgs Inc | 3,722 | $216K | 0.0% | $58.03 | $130.40 | -55.6% | Com | 70450Y103 |
| SBUX | Starbucks Corp | 2,645 | $206K | 0.0% | $77.85 * | $80.53 | -7.0% | Com | 855244109 |
| HON | Honeywell International Inc | 957 | $204K | 0.0% | $213.54 * | $183.79 | +6.1% | Com | 438516106 |
| — | Barrick Gold Corp ADR | 11,000 | $183K | 0.0% | $16.68 | $20.21 | — | Com | 067901108 |
| ABTYX | AB High Income Municipal Advis | 12,823 | $133K | 0.0% | $10.38 | $10.38 | — | Com | 018642744 |
| — | New York Cmnty Bancorp Inc | 10,000 | $32,200 | 0.0% | $3.22 | $3.22 | — | Com | 649445103 |
| — | First Ctzns Bancshares Inc | 20,000 | $20,209 | 0.0% | $1.01 | $1.01 | — | Com | 31959XAA1 |
| — | Terran Orbital Corporation | 10,000 | $8,200 | 0.0% | $0.82 | $0.83 | — | Com | 88105P103 |