Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2024 (← Previous) (Next →)
Filing Date: Nov 6, 2024
Total Value: $999M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 877,618 | $249M | 24.9% | $283.16 | $115.16 | +145.9% | Com | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,657,693 | $129M | 12.9% | $78.05 | $69.31 | +12.6% | Com | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 203,112 | $76.24M | 7.6% | $375.38 * | $41.34 | +127.0% | Com | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 529,655 | $61.95M | 6.2% | $116.96 | $80.56 | +45.2% | Com | 464287804 |
| DGRO | iShares Core Dividend Growth | 898,495 | $56.33M | 5.6% | $62.69 | $50.57 | +24.0% | Com | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 286,403 | $54.36M | 5.4% | $189.80 | $119.34 | +59.0% | Com | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 749,645 | $46.72M | 4.7% | $62.32 | $52.93 | +17.7% | Com | 464287507 |
| AGG | iShares Core US Aggregate Bond | 411,275 | $41.65M | 4.2% | $101.27 | $110.68 | -8.5% | Com | 464287226 |
| SPY | SPDR S&P 500 ETF | 42,854 | $24.59M | 2.5% | $573.76 | $273.83 | +109.5% | Com | 78462F103 |
| FBIZ | First Business Financial Servi | 365,912 | $16.68M | 1.7% | $45.59 * | $16.43 | +168.1% | Com | 319390100 |
| PLFRX | Aristotle Floating Rate Income | 1,699,780 | $16.13M | 1.6% | $9.49 | $9.49 | — | Com | 04045F592 |
| AAPL | Apple Inc | 58,144 | $13.55M | 1.4% | $233.00 | $145.41 | +59.3% | Com | 037833100 |
| JPST | JPMorgan Ultra-Short Income ET | 201,911 | $10.24M | 1.0% | $50.74 | $50.14 | +1.2% | Com | 46641Q837 |
| NVDA | Nvidia Corp | 81,760 | $9.929M | 1.0% | $121.44 | $96.51 | +25.8% | Com | 67066G104 |
| MSFT | Microsoft Corp | 18,335 | $7.89M | 0.8% | $430.30 | $178.09 | +139.4% | Com | 594918104 |
| JPM | JPMorgan Chase & Co | 30,907 | $6.517M | 0.7% | $210.86 * | $105.50 | +94.5% | Com | 46625H100 |
| AVGO | Broadcom Inc | 36,742 | $6.338M | 0.6% | $172.50 | $145.43 | +17.2% | Com | 11135F101 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 36,444 | $6.044M | 0.6% | $165.85 | $109.88 | +50.2% | Com | 02079K305 |
| — | Arista Networks Inc | 14,211 | $5.454M | 0.5% | $383.82 | $178.43 | — | Com | 040413106 |
| LLY | Lilly Eli Co | 5,894 | $5.222M | 0.5% | $885.94 | $238.47 | +268.1% | Com | 532457108 |
| MTUM | iShares Edge MSCI USA Momentum | 20,335 | $4.123M | 0.4% | $202.76 | $141.30 | +43.5% | Com | 46432F396 |
| COST | Costco Wholesale Corp | 4,076 | $3.613M | 0.4% | $886.52 | $439.95 | +100.2% | Com | 22160K105 |
| PWR | Quanta Services Inc | 11,746 | $3.502M | 0.4% | $298.15 | $99.97 | +197.7% | Com | 74762E102 |
| IVV | iShares S&P 500 Core | 5,873 | $3.388M | 0.3% | $576.82 | $357.19 | +61.5% | Com | 464287200 |
| SYK | Stryker Corp | 8,627 | $3.117M | 0.3% | $361.26 | $238.94 | +49.5% | Com | 863667101 |
| XLK | Technology Select Sector SPDR | 13,285 | $2.999M | 0.3% | $225.76 * | $57.59 | +96.0% | Com | 81369Y803 |
| COR | CENCORA INC | 13,255 | $2.983M | 0.3% | $225.08 | $124.93 | +78.4% | Com | 03073E105 |
| TMUS | T Mobile US Inc | 14,343 | $2.96M | 0.3% | $206.36 | $111.64 | +81.4% | Com | 872590104 |
| ADI | Analog Devices Inc | 12,817 | $2.95M | 0.3% | $230.17 * | $113.16 | +99.3% | Com | 032654105 |
| XOM | Exxon Mobil Corp | 24,135 | $2.829M | 0.3% | $117.22 * | $74.22 | +51.1% | Com | 30231G102 |
| CSCO | Cisco Systems Inc | 50,979 | $2.713M | 0.3% | $53.22 * | $41.40 | +23.7% | Com | 17275R102 |
| UNH | UnitedHealth Group Inc | 4,370 | $2.555M | 0.3% | $584.68 * | $230.98 | +146.1% | Com | 91324P102 |
| TXN | Texas Instruments Inc | 12,156 | $2.511M | 0.3% | $206.57 * | $118.42 | +67.8% | Com | 882508104 |
| RSG | Republic Services Inc | 12,494 | $2.509M | 0.3% | $200.84 | $98.39 | +100.8% | Com | 760759100 |
| C | Citigroup Inc | 39,361 | $2.464M | 0.2% | $62.60 * | $50.27 | +20.1% | Com | 172967424 |
| ICE | Intercontinental Exchange Inc | 15,163 | $2.436M | 0.2% | $160.64 | $78.79 | +101.0% | Com | 45866F104 |
| EQIX | Equinix Inc | 2,713 | $2.408M | 0.2% | $887.63 * | $740.52 | +16.6% | Com | 29444U700 |
| XLE | Energy Select Sector SPDR ETF | 27,252 | $2.393M | 0.2% | $87.80 * | $36.21 | +21.2% | Com | 81369Y506 |
| LOW | Lowe's Companies Inc | 8,764 | $2.374M | 0.2% | $270.85 * | $107.13 | +146.8% | Com | 548661107 |
| CTVA | Corteva Inc Com | 40,350 | $2.372M | 0.2% | $58.79 | $54.01 | +7.4% | Com | 22052L104 |
| BAC | Bank of America Corp | 59,232 | $2.35M | 0.2% | $39.68 * | $31.60 | +22.0% | Com | 060505104 |
| — | Lam Research Corporation | 2,856 | $2.331M | 0.2% | $816.08 | $288.04 | — | Com | 512807108 |
| TJX | TJX Companies Inc | 19,483 | $2.29M | 0.2% | $117.54 | $69.67 | +66.1% | Com | 872540109 |
| IQV | Iqvia Holdings Inc | 9,553 | $2.264M | 0.2% | $236.97 | $204.48 | +15.9% | Com | 46266C105 |
| EA | Electronic Arts Inc | 15,286 | $2.193M | 0.2% | $143.44 | $120.74 | +18.1% | Com | 285512109 |
| PRU | Prudential Financial Inc | 17,386 | $2.105M | 0.2% | $121.10 * | $88.95 | +28.1% | Com | 744320102 |
| CSX | CSX Corp Com | 60,236 | $2.08M | 0.2% | $34.53 | $30.08 | +12.6% | Com | 126408103 |
| NEE | Nextera Energy Inc | 24,307 | $2.055M | 0.2% | $84.53 * | $67.75 | +20.2% | Com | 65339F101 |
| DIS | Walt Disney Company | 19,958 | $1.92M | 0.2% | $96.19 | $108.80 | -12.9% | Com | 254687106 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.898M | 0.2% | $135.44 | $91.96 | +47.3% | Com | 81369Y704 |
| GD | General Dynamics Corp | 6,244 | $1.887M | 0.2% | $302.20 * | $221.74 | +32.9% | Com | 369550108 |
| DRI | Darden Restaurants Inc | 10,878 | $1.785M | 0.2% | $164.13 * | $116.14 | +36.0% | Com | 237194105 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.754M | 0.2% | $314.39 | $155.88 | +101.7% | Com | 464287622 |
| KO | Coca-Cola Co | 23,335 | $1.677M | 0.2% | $71.86 * | $38.39 | +80.4% | Com | 191216100 |
| QCOM | Qualcomm Inc | 9,791 | $1.665M | 0.2% | $170.05 * | $97.76 | +69.2% | Com | 747525103 |
| AMZN | Amazon.com Inc | 8,654 | $1.613M | 0.2% | $186.33 | $127.60 | +46.0% | Com | 023135106 |
| TMO | Thermo Fisher Scientific Inc | 2,560 | $1.584M | 0.2% | $618.57 | $569.55 | +8.1% | Com | 883556102 |
| HLT | Hilton Worldwide Hldgs Inc | 6,831 | $1.575M | 0.2% | $230.50 | $205.26 | +12.0% | Com | 43300A203 |
| ACN | Accenture PLC | 4,229 | $1.495M | 0.1% | $353.48 | $277.36 | +25.1% | Com | G1151C101 |
| EXPE | Expedia Group Inc New | 9,940 | $1.471M | 0.1% | $148.02 | $125.45 | +17.0% | Com | 30212P303 |
| ADBE | Adobe Inc | 2,828 | $1.464M | 0.1% | $517.78 | $409.25 | +26.5% | Com | 00724F101 |
| KR | Kroger Co | 24,935 | $1.429M | 0.1% | $57.30 * | $28.92 | +93.1% | Com | 501044101 |
| SLB | Schlumberger Ltd | 33,970 | $1.425M | 0.1% | $41.95 * | $41.88 | -3.5% | Com | 806857108 |
| ABBV | Abbvie Inc Com | 6,994 | $1.381M | 0.1% | $197.48 * | $108.54 | +74.4% | Com | 00287Y109 |
| EOG | EOG Res Inc | 11,152 | $1.371M | 0.1% | $122.93 * | $106.75 | +10.5% | Com | 26875P101 |
| ELV | Elevance Health INC | 2,635 | $1.37M | 0.1% | $520.00 * | $282.79 | +79.7% | Com | 036752103 |
| GLD | Spdr Gold Trust Shs | 5,500 | $1.337M | 0.1% | $243.06 | $162.50 | +49.6% | Com | 78463V107 |
| CIEN | Ciena Corp | 21,361 | $1.316M | 0.1% | $61.59 | $46.70 | +31.9% | Com | 171779309 |
| IWM | iShares Russell 2000 | 5,923 | $1.308M | 0.1% | $220.89 | $188.18 | +17.4% | Com | 464287655 |
| PG | Procter & Gamble Co | 7,490 | $1.297M | 0.1% | $173.20 * | $107.91 | +55.5% | Com | 742718109 |
| PM | Philip Morris International In | 10,537 | $1.279M | 0.1% | $121.40 * | $56.96 | +103.6% | Com | 718172109 |
| GOOG | Alphabet Inc Cap Stk Cl C | 7,476 | $1.25M | 0.1% | $167.19 | $111.79 | +48.8% | Com | 02079K107 |
| VB | Vanguard Small-Cap ETF | 5,129 | $1.217M | 0.1% | $237.21 | $179.00 | +32.5% | Com | 922908751 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $1.132M | 0.1% | $200.37 * | $79.44 | +26.1% | Com | 81369Y407 |
| LULU | Lululemon Athletica Inc | 4,070 | $1.104M | 0.1% | $271.35 | $326.88 | -17.0% | Com | 550021109 |
| XLF | Financial Select Sector SPDR E | 24,095 | $1.092M | 0.1% | $45.32 | $30.85 | +46.9% | Com | 81369Y605 |
| MRK | Merck & Co Inc | 8,895 | $1.01M | 0.1% | $113.56 * | $66.34 | +63.7% | Com | 58933Y105 |
| MDLZ | Mondelez Intl Inc Class A | 13,060 | $962K | 0.1% | $73.67 * | $31.40 | +125.6% | Com | 609207105 |
| TDG | Transdigm Group Inc | 652 | $930K | 0.1% | $1427.13 * | $320.31 | +294.8% | Com | 893641100 |
| PEP | Pepsico Inc | 5,408 | $920K | 0.1% | $170.05 * | $124.59 | +30.1% | Com | 713448108 |
| NULV | Nuveen ESG Large Cap Value | 21,694 | $905K | 0.1% | $41.72 | $36.70 | +13.7% | Com | 67092P300 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $901K | 0.1% | $145.39 | $89.51 | +62.4% | Com | 92204A884 |
| ATI | Allegheny Technologies Inc | 13,455 | $900K | 0.1% | $66.91 | $24.34 | +174.9% | Com | 01741R102 |
| IWO | iShares Russell 2000 Growth | 3,132 | $889K | 0.1% | $284.00 | $128.62 | +120.8% | Com | 464287648 |
| ITW | Illinois Tool Works Inc | 3,331 | $873K | 0.1% | $262.07 * | $197.83 | +28.5% | Com | 452308109 |
| JNJ | Johnson & Johnson | 5,324 | $863K | 0.1% | $162.06 * | $133.82 | +16.6% | Com | 478160104 |
| TTEK | Tetra Tech Inc New | 17,555 | $828K | 0.1% | $47.16 | $38.61 | +22.1% | Com | 88162G103 |
| USMV | iShares Edge MSCI Min Vol USA | 8,694 | $794K | 0.1% | $91.31 | $63.69 | +43.4% | Com | 46429B697 |
| — | BlackRock Inc | 830 | $788K | 0.1% | $949.51 | $493.61 | — | Com | 09247X101 |
| BRK/B | Berkshire Hathaway INC-CL B | 1,706 | $785K | 0.1% | $460.26 | $330.72 | +39.2% | Com | 084670702 |
| IWN | iShares Russell 2000 Value | 4,604 | $768K | 0.1% | $166.82 | $95.17 | +75.3% | Com | 464287630 |
| CVX | Chevron Corp | 5,121 | $754K | 0.1% | $147.27 * | $87.63 | +59.0% | Com | 166764100 |
| VO | Vanguard Mid-Cap ETF | 2,832 | $747K | 0.1% | $263.83 * | $58.43 | +12.9% | Com | 922908629 |
| MCD | McDonald's Corp | 2,289 | $697K | 0.1% | $304.51 * | $185.36 | +59.6% | Com | 580135101 |
| HD | Home Depot Inc | 1,716 | $695K | 0.1% | $405.20 * | $168.67 | +133.2% | Com | 437076102 |
| PNC | PNC Financial Services Group I | 3,713 | $686K | 0.1% | $184.85 * | $113.39 | +55.9% | Com | 693475105 |
| ETN | Eaton Corp PLC | 2,062 | $683K | 0.1% | $331.44 | $142.59 | +129.5% | Com | G29183103 |
| TRI | Thomson Reuters Corp. | 3,942 | $673K | 0.1% | $170.60 * | $124.59 | +33.5% | Com | 884903808 |
| WMT | Wal-Mart Inc | 8,056 | $651K | 0.1% | $80.75 | $48.55 | +64.4% | Com | 931142103 |
| XLC | Communication Sector Select SP | 7,057 | $638K | 0.1% | $90.40 | $63.77 | +41.8% | Com | 81369Y852 |
| MGEE | MGE Energy Inc | 6,808 | $623K | 0.1% | $91.45 * | $65.82 | +35.4% | Com | 55277P104 |
| ABT | Abbott Laboratories | 5,443 | $621K | 0.1% | $114.01 * | $112.09 | -0.6% | Com | 002824100 |
| ISRG | Intuitive Surgical Inc | 1,251 | $615K | 0.1% | $491.27 | $314.92 | +56.0% | Com | 46120E602 |
| VUG | Vanguard Index Growth | 1,502 | $577K | 0.1% | $383.93 * | $24.22 | +164.2% | Com | 922908736 |
| AON | Aon PLC Shs Cl A | 1,632 | $565K | 0.1% | $345.99 | $198.34 | +73.1% | Com | G0403H108 |
| AMD | Advanced Micro Devices Inc | 3,331 | $547K | 0.1% | $164.08 | $98.44 | +66.7% | Com | 007903107 |
| META | Meta Platforms Inc | 938 | $537K | 0.1% | $572.44 | $302.32 | +88.6% | Com | 30303M102 |
| MDY | SPDRA S&P MidCap 400 ETF | 917 | $522K | 0.1% | $569.66 | $429.78 | +32.5% | Com | 78467Y107 |
| AMP | Ameriprise Financial Inc | 1,093 | $514K | 0.1% | $469.81 | $246.22 | +87.8% | Com | 03076C106 |
| VTV | Vanguard Index Value | 2,689 | $469K | 0.0% | $174.57 | $108.66 | +60.7% | Com | 922908744 |
| WEYS | Weyco Group Inc | 13,096 | $446K | 0.0% | $34.04 | $24.25 | +40.4% | Com | 962149100 |
| MA | Mastercard Inc Cl A | 885 | $437K | 0.0% | $493.80 | $350.89 | +39.7% | Com | 57636Q104 |
| GLW | Corning Inc | 9,519 | $430K | 0.0% | $45.15 * | $26.80 | +64.4% | Com | 219350105 |
| EFA | iShares MSCI EAFE ETF | 5,128 | $429K | 0.0% | $83.63 | $71.64 | +16.7% | Com | 464287465 |
| CTAS | Cintas Corporation | 2,064 | $425K | 0.0% | $205.88 | $169.72 | +20.1% | Com | 172908105 |
| TEL | TE Connectivity PLC ADR | 2,800 | $423K | 0.0% | $151.22 | $146.90 | +1.1% | Com | G87052109 |
| USB | US Bancorp | 9,042 | $413K | 0.0% | $45.73 * | $37.08 | +16.9% | Com | 902973304 |
| UNP | Union Pacific Corp | 1,619 | $399K | 0.0% | $246.48 * | $166.56 | +43.7% | Com | 907818108 |
| AXP | American Express CO | 1,468 | $398K | 0.0% | $271.20 | $152.99 | +74.5% | Com | 025816109 |
| DOX | Amdocs Ltd ADR | 4,450 | $389K | 0.0% | $87.48 * | $53.80 | +57.8% | Com | G02602103 |
| NOW | Servicenow Inc | 428 | $383K | 0.0% | $894.39 * | $164.40 | +8.8% | Com | 81762P102 |
| PLTR | Palantir Technologies Inc | 9,991 | $372K | 0.0% | $37.20 | $22.08 | +68.4% | Com | 69608A108 |
| MO | Altria Group Inc | 7,116 | $363K | 0.0% | $51.04 * | $26.40 | +77.0% | Com | 02209S103 |
| FIS | Fidelity National Information | 4,276 | $358K | 0.0% | $83.75 * | $66.74 | +22.2% | Com | 31620M106 |
| NVO | Novo Nordisk A/S ADR | 2,964 | $353K | 0.0% | $119.07 | $99.24 | +20.0% | Com | 670100205 |
| VEA | Vanguard FTSE Developed Market | 6,514 | $344K | 0.0% | $52.81 | $41.58 | +27.0% | Com | 921943858 |
| WM | Waste Mgmt Inc Del | 1,657 | $344K | 0.0% | $207.60 | $131.59 | +54.9% | Com | 94106L109 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $338K | 0.0% | $57.22 | $42.48 | +34.7% | Com | 464288240 |
| V | Visa Inc | 1,200 | $330K | 0.0% | $274.95 | $221.24 | +23.2% | Com | 92826C839 |
| NKE | Nike Inc | 3,687 | $326K | 0.0% | $88.40 * | $102.45 | -16.1% | Com | 654106103 |
| VGT | Vanguard Information Technolog | 519 | $304K | 0.0% | $586.52 * | $44.21 | +65.9% | Com | 92204A702 |
| MCHP | Microchip Technology Inc | 3,762 | $302K | 0.0% | $80.29 * | $70.75 | +9.3% | Com | 595017104 |
| AJG | Arthur J. Gallagher & Co | 1,047 | $295K | 0.0% | $281.37 | $158.13 | +76.0% | Com | 363576109 |
| CMI | Cummins Inc | 904 | $293K | 0.0% | $323.79 * | $220.78 | +43.1% | Com | 231021106 |
| PH | Parker Hannifin Corp | 455 | $287K | 0.0% | $631.82 | $409.80 | +52.3% | Com | 701094104 |
| NICE | Nice Ltd Sponsored ADR | 1,625 | $282K | 0.0% | $173.67 | $150.56 | +15.4% | Com | 653656108 |
| PYPL | Paypal Hldgs Inc | 3,549 | $277K | 0.0% | $78.03 | $130.40 | -40.3% | Com | 70450Y103 |
| ORCL | Oracle Corp | 1,609 | $274K | 0.0% | $170.40 | $122.56 | +37.4% | Com | 68389X105 |
| CAT | Caterpillar Inc | 667 | $261K | 0.0% | $391.12 | $311.07 | +23.4% | Com | 149123101 |
| DHR | Danaher Corp | 933 | $259K | 0.0% | $278.02 | $255.73 | +7.9% | Com | 235851102 |
| IXN | Ishares Tr Global Tech ETF | 3,143 | $259K | 0.0% | $82.53 | $62.89 | +31.2% | Com | 464287291 |
| MCK | McKesson Corp | 523 | $259K | 0.0% | $494.42 | $380.60 | +29.2% | Com | 58155Q103 |
| CRL | Charles River Labs Intl | 1,300 | $256K | 0.0% | $196.97 | $197.17 | -0.1% | Com | 159864107 |
| SCHW | The Charles Schwab Corp | 3,931 | $255K | 0.0% | $64.81 | $70.23 | -9.1% | Com | 808513105 |
| INTC | Intel Corp | 10,785 | $253K | 0.0% | $23.46 | $41.22 | -43.1% | Com | 458140100 |
| AMGN | Amgen Inc | 762 | $246K | 0.0% | $322.21 * | $188.37 | +64.3% | Com | 031162100 |
| ARKK | Ark Innovation | 5,057 | $240K | 0.0% | $47.53 | $44.08 | +7.8% | Com | 00214Q104 |
| HCA | Hca Healthcare Inc Com | 591 | $240K | 0.0% | $406.43 | $362.13 | +11.2% | Com | 40412C101 |
| ROK | Rockwell Automation Inc | 867 | $233K | 0.0% | $268.46 * | $237.86 | +10.5% | Com | 773903109 |
| SBUX | Starbucks Corp | 2,357 | $230K | 0.0% | $97.49 * | $80.53 | +17.2% | Com | 855244109 |
| MRVL | Marvell Technology Group LTD | 3,136 | $226K | 0.0% | $72.12 | $68.06 | +5.5% | Com | 573874104 |
| AMAT | Applied Materials Inc | 1,114 | $225K | 0.0% | $202.05 | $180.39 | +10.6% | Com | 038222105 |
| GE | GE Aerospace | 1,192 | $225K | 0.0% | $188.58 | $167.93 | +11.5% | Com | 369604301 |
| LNT | Alliant Energy Corp | 3,614 | $219K | 0.0% | $60.69 * | $54.38 | +7.2% | Com | 018802108 |
| XEL | Xcel Energy Inc. | 3,277 | $214K | 0.0% | $65.30 * | $56.58 | +10.8% | Com | 98389B100 |
| DGRW | Wisdomtree Tr US Qtly Div Grt | 2,543 | $212K | 0.0% | $83.21 | $80.10 | +3.9% | Com | 97717X669 |
| ICLN | iShares Global Clean Energy ET | 10,208 | $150K | 0.0% | $14.69 | $14.08 | +4.3% | Com | 464288224 |
| F | Ford Motor Co | 12,709 | $134K | 0.0% | $10.56 * | $10.44 | -7.1% | Com | 345370860 |
| — | First Ctzns Bancshares Inc | 20,000 | $20,450 | 0.0% | $1.02 | $1.01 | — | Com | 31959XAA1 |