Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2024 (← Previous) (Next →)
Filing Date: Nov 6, 2024
Total Value: $999M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 877,618 | $249M | 24.9% | $116.35 | — | Com | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,657,693 | $129M | 12.9% | $68.37 | — | Com | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 203,112 | $76.24M | 7.6% | $170.58 | — | Com | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 529,655 | $61.95M | 6.2% | $77.34 | — | Com | 464287804 |
| DGRO | iShares Core Dividend Growth | 898,495 | $56.33M | 5.6% | $48.02 | — | Com | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 286,403 | $54.36M | 5.4% | $121.12 | — | Com | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 749,645 | $46.72M | 4.7% | $83.73 | — | Com | 464287507 |
| AGG | iShares Core US Aggregate Bond | 411,275 | $41.65M | 4.2% | $110.80 | — | Com | 464287226 |
| SPY | SPDR S&P 500 ETF | 42,854 | $24.59M | 2.5% | $251.79 | — | Com | 78462F103 |
| FBIZ | First Business Financial Servi | 365,912 | $16.68M | 1.7% | $16.43 | +147.9% | Com | 319390100 |
| PLFRX | Aristotle Floating Rate Income | 1,699,780 | $16.13M | 1.6% | $9.49 | — | Com | 04045F592 |
| AAPL | Apple Inc | 58,144 | $13.55M | 1.4% | $145.41 | +52.6% | Com | 037833100 |
| JPST | JPMorgan Ultra-Short Income ET | 201,911 | $10.24M | 1.0% | $50.15 | — | Com | 46641Q837 |
| NVDA | Nvidia Corp | 81,760 | $9.929M | 1.0% | $96.51 | +22.3% | Com | 67066G104 |
| MSFT | Microsoft Corp | 18,335 | $7.89M | 0.8% | $178.09 | +137.6% | Com | 594918104 |
| JPM | JPMorgan Chase & Co | 30,907 | $6.517M | 0.7% | $105.50 | +94.3% | Com | 46625H100 |
| AVGO | Broadcom Inc | 36,742 | $6.338M | 0.6% | $145.43 | +8.6% | Com | 11135F101 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 36,444 | $6.044M | 0.6% | $109.88 | +51.7% | Com | 02079K305 |
| — | Arista Networks Inc | 14,211 | $5.454M | 0.5% | $178.43 | — | Com | 040413106 |
| LLY | Lilly Eli Co | 5,894 | $5.222M | 0.5% | $238.47 | +273.3% | Com | 532457108 |
| MTUM | iShares Edge MSCI USA Momentum | 20,335 | $4.123M | 0.4% | $138.52 | — | Com | 46432F396 |
| COST | Costco Wholesale Corp | 4,076 | $3.613M | 0.4% | $439.95 | +95.9% | Com | 22160K105 |
| PWR | Quanta Services Inc | 11,746 | $3.502M | 0.4% | $99.97 | +164.0% | Com | 74762E102 |
| IVV | iShares S&P 500 Core | 5,873 | $3.388M | 0.3% | $344.79 | — | Com | 464287200 |
| SYK | Stryker Corp | 8,627 | $3.117M | 0.3% | $238.94 | +42.5% | Com | 863667101 |
| XLK | Technology Select Sector SPDR | 13,285 | $2.999M | 0.3% | $116.66 | — | Com | 81369Y803 |
| COR | CENCORA INC | 13,255 | $2.983M | 0.3% | $124.93 | +83.8% | Com | 03073E105 |
| TMUS | T Mobile US Inc | 14,343 | $2.96M | 0.3% | $111.64 | +67.9% | Com | 872590104 |
| ADI | Analog Devices Inc | 12,817 | $2.95M | 0.3% | $113.16 | +94.5% | Com | 032654105 |
| XOM | Exxon Mobil Corp | 24,135 | $2.829M | 0.3% | $74.22 | +48.3% | Com | 30231G102 |
| CSCO | Cisco Systems Inc | 50,979 | $2.713M | 0.3% | $41.40 | +13.0% | Com | 17275R102 |
| UNH | UnitedHealth Group Inc | 4,370 | $2.555M | 0.3% | $230.98 | +137.4% | Com | 91324P102 |
| TXN | Texas Instruments Inc | 12,156 | $2.511M | 0.3% | $118.42 | +62.9% | Com | 882508104 |
| RSG | Republic Services Inc | 12,494 | $2.509M | 0.3% | $98.39 | +101.2% | Com | 760759100 |
| C | Citigroup Inc | 39,361 | $2.464M | 0.2% | $50.27 | +18.2% | Com | 172967424 |
| ICE | Intercontinental Exchange Inc | 15,163 | $2.436M | 0.2% | $78.79 | +92.5% | Com | 45866F104 |
| EQIX | Equinix Inc | 2,713 | $2.408M | 0.2% | $740.52 | +7.3% | Com | 29444U700 |
| XLE | Energy Select Sector SPDR ETF | 27,252 | $2.393M | 0.2% | $68.41 | — | Com | 81369Y506 |
| LOW | Lowe's Companies Inc | 8,764 | $2.374M | 0.2% | $107.13 | +120.4% | Com | 548661107 |
| CTVA | Corteva Inc Com | 40,350 | $2.372M | 0.2% | $54.01 | -0.4% | Com | 22052L104 |
| BAC | Bank of America Corp | 59,232 | $2.35M | 0.2% | $31.60 | +22.7% | Com | 060505104 |
| — | Lam Research Corporation | 2,856 | $2.331M | 0.2% | $288.04 | — | Com | 512807108 |
| TJX | TJX Companies Inc | 19,483 | $2.29M | 0.2% | $69.67 | +61.8% | Com | 872540109 |
| IQV | Iqvia Holdings Inc | 9,553 | $2.264M | 0.2% | $204.48 | +15.4% | Com | 46266C105 |
| EA | Electronic Arts Inc | 15,286 | $2.193M | 0.2% | $120.74 | +19.3% | Com | 285512109 |
| PRU | Prudential Financial Inc | 17,386 | $2.105M | 0.2% | $88.95 | +24.3% | Com | 744320102 |
| CSX | CSX Corp Com | 60,236 | $2.08M | 0.2% | $30.08 | +10.4% | Com | 126408103 |
| NEE | Nextera Energy Inc | 24,307 | $2.055M | 0.2% | $67.75 | +10.5% | Com | 65339F101 |
| DIS | Walt Disney Company | 19,958 | $1.92M | 0.2% | $108.80 | -16.8% | Com | 254687106 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.898M | 0.2% | $92.01 | — | Com | 81369Y704 |
| GD | General Dynamics Corp | 6,244 | $1.887M | 0.2% | $221.74 | +29.2% | Com | 369550108 |
| DRI | Darden Restaurants Inc | 10,878 | $1.785M | 0.2% | $116.14 | +25.3% | Com | 237194105 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.754M | 0.2% | $156.60 | — | Com | 464287622 |
| KO | Coca-Cola Co | 23,335 | $1.677M | 0.2% | $38.39 | +71.0% | Com | 191216100 |
| QCOM | Qualcomm Inc | 9,791 | $1.665M | 0.2% | $97.76 | +75.1% | Com | 747525103 |
| AMZN | Amazon.com Inc | 8,654 | $1.613M | 0.2% | $127.60 | +43.0% | Com | 023135106 |
| TMO | Thermo Fisher Scientific Inc | 2,560 | $1.584M | 0.2% | $569.55 | +3.4% | Com | 883556102 |
| HLT | Hilton Worldwide Hldgs Inc | 6,831 | $1.575M | 0.2% | $205.26 | +5.1% | Com | 43300A203 |
| ACN | Accenture PLC | 4,229 | $1.495M | 0.1% | $277.36 | +16.4% | Com | G1151C101 |
| EXPE | Expedia Group Inc New | 9,940 | $1.471M | 0.1% | $125.45 | +4.7% | Com | 30212P303 |
| ADBE | Adobe Inc | 2,828 | $1.464M | 0.1% | $409.25 | +34.0% | Com | 00724F101 |
| KR | Kroger Co | 24,935 | $1.429M | 0.1% | $28.92 | +80.2% | Com | 501044101 |
| SLB | Schlumberger Ltd | 33,970 | $1.425M | 0.1% | $41.88 | +1.9% | Com | 806857108 |
| ABBV | Abbvie Inc Com | 6,994 | $1.381M | 0.1% | $108.54 | +64.6% | Com | 00287Y109 |
| EOG | EOG Res Inc | 11,152 | $1.371M | 0.1% | $106.75 | +12.8% | Com | 26875P101 |
| ELV | Elevance Health INC | 2,635 | $1.37M | 0.1% | $282.79 | +84.2% | Com | 036752103 |
| GLD | Spdr Gold Trust Shs | 5,500 | $1.337M | 0.1% | $158.66 | — | Com | 78463V107 |
| CIEN | Ciena Corp | 21,361 | $1.316M | 0.1% | $46.70 | +12.8% | Com | 171779309 |
| IWM | iShares Russell 2000 | 5,923 | $1.308M | 0.1% | $188.91 | — | Com | 464287655 |
| PG | Procter & Gamble Co | 7,490 | $1.297M | 0.1% | $107.91 | +52.2% | Com | 742718109 |
| PM | Philip Morris International In | 10,537 | $1.279M | 0.1% | $56.96 | +92.8% | Com | 718172109 |
| GOOG | Alphabet Inc Cap Stk Cl C | 7,476 | $1.25M | 0.1% | $111.79 | +50.5% | Com | 02079K107 |
| VB | Vanguard Small-Cap ETF | 5,129 | $1.217M | 0.1% | $171.15 | — | Com | 922908751 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $1.132M | 0.1% | $48.31 | — | Com | 81369Y407 |
| LULU | Lululemon Athletica Inc | 4,070 | $1.104M | 0.1% | $326.88 | -18.8% | Com | 550021109 |
| XLF | Financial Select Sector SPDR E | 24,095 | $1.092M | 0.1% | $29.49 | — | Com | 81369Y605 |
| MRK | Merck & Co Inc | 8,895 | $1.01M | 0.1% | $66.34 | +70.3% | Com | 58933Y105 |
| MDLZ | Mondelez Intl Inc Class A | 13,060 | $962K | 0.1% | $31.40 | +113.9% | Com | 609207105 |
| TDG | Transdigm Group Inc | 652 | $930K | 0.1% | $320.31 | +259.8% | Com | 893641100 |
| PEP | Pepsico Inc | 5,408 | $920K | 0.1% | $124.59 | +30.7% | Com | 713448108 |
| NULV | Nuveen ESG Large Cap Value | 21,694 | $905K | 0.1% | $36.04 | — | Com | 67092P300 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $901K | 0.1% | $83.80 | — | Com | 92204A884 |
| ATI | Allegheny Technologies Inc | 13,455 | $900K | 0.1% | $24.34 | +155.1% | Com | 01741R102 |
| IWO | iShares Russell 2000 Growth | 3,132 | $889K | 0.1% | $132.15 | — | Com | 464287648 |
| ITW | Illinois Tool Works Inc | 3,331 | $873K | 0.1% | $197.83 | +19.9% | Com | 452308109 |
| JNJ | Johnson & Johnson | 5,324 | $863K | 0.1% | $133.82 | +14.1% | Com | 478160104 |
| TTEK | Tetra Tech Inc New | 17,555 | $828K | 0.1% | $38.61 | +15.3% | Com | 88162G103 |
| USMV | iShares Edge MSCI Min Vol USA | 8,694 | $794K | 0.1% | $64.22 | — | Com | 46429B697 |
| — | BlackRock Inc | 830 | $788K | 0.1% | $493.61 | — | Com | 09247X101 |
| BRK/B | Berkshire Hathaway INC-CL B | 1,706 | $785K | 0.1% | $330.72 | +33.7% | Com | 084670702 |
| IWN | iShares Russell 2000 Value | 4,604 | $768K | 0.1% | $94.29 | — | Com | 464287630 |
| CVX | Chevron Corp | 5,121 | $754K | 0.1% | $87.63 | +59.7% | Com | 166764100 |
| VO | Vanguard Mid-Cap ETF | 2,832 | $747K | 0.1% | $237.21 | — | Com | 922908629 |
| MCD | McDonald's Corp | 2,289 | $697K | 0.1% | $185.36 | +43.9% | Com | 580135101 |
| HD | Home Depot Inc | 1,716 | $695K | 0.1% | $168.67 | +109.1% | Com | 437076102 |
| PNC | PNC Financial Services Group I | 3,713 | $686K | 0.1% | $113.39 | +47.7% | Com | 693475105 |
| ETN | Eaton Corp PLC | 2,062 | $683K | 0.1% | $142.59 | +111.3% | Com | G29183103 |
| TRI | Thomson Reuters Corp. | 3,942 | $673K | 0.1% | $124.59 | +29.8% | Com | 884903808 |
| WMT | Wal-Mart Inc | 8,056 | $651K | 0.1% | $48.55 | +49.3% | Com | 931142103 |
| XLC | Communication Sector Select SP | 7,057 | $638K | 0.1% | $54.21 | — | Com | 81369Y852 |
| MGEE | MGE Energy Inc | 6,808 | $623K | 0.1% | $65.82 | +26.2% | Com | 55277P104 |
| ABT | Abbott Laboratories | 5,443 | $621K | 0.1% | $112.09 | -4.5% | Com | 002824100 |
| ISRG | Intuitive Surgical Inc | 1,251 | $615K | 0.1% | $314.92 | +47.8% | Com | 46120E602 |
| VUG | Vanguard Index Growth | 1,502 | $577K | 0.1% | $134.49 | — | Com | 922908736 |
| AON | Aon PLC Shs Cl A | 1,632 | $565K | 0.1% | $198.34 | +63.5% | Com | G0403H108 |
| AMD | Advanced Micro Devices Inc | 3,331 | $547K | 0.1% | $98.44 | +54.3% | Com | 007903107 |
| META | Meta Platforms Inc | 938 | $537K | 0.1% | $302.32 | +69.4% | Com | 30303M102 |
| MDY | SPDRA S&P MidCap 400 ETF | 917 | $522K | 0.1% | $67.03 | — | Com | 78467Y107 |
| AMP | Ameriprise Financial Inc | 1,093 | $514K | 0.1% | $246.22 | +73.2% | Com | 03076C106 |
| VTV | Vanguard Index Value | 2,689 | $469K | 0.0% | $101.31 | — | Com | 922908744 |
| WEYS | Weyco Group Inc | 13,096 | $446K | 0.0% | $24.25 | +34.4% | Com | 962149100 |
| MA | Mastercard Inc Cl A | 885 | $437K | 0.0% | $350.89 | +31.6% | Com | 57636Q104 |
| GLW | Corning Inc | 9,519 | $430K | 0.0% | $26.80 | +52.5% | Com | 219350105 |
| EFA | iShares MSCI EAFE ETF | 5,128 | $429K | 0.0% | $68.92 | — | Com | 464287465 |
| CTAS | Cintas Corporation | 2,064 | $425K | 0.0% | $169.72 | +12.5% | Com | 172908105 |
| TEL | TE Connectivity PLC ADR | 2,800 | $423K | 0.0% | $146.90 | 0.0% | Com | G87052109 |
| USB | US Bancorp | 9,042 | $413K | 0.0% | $37.08 | +10.9% | Com | 902973304 |
| UNP | Union Pacific Corp | 1,619 | $399K | 0.0% | $166.56 | +40.9% | Com | 907818108 |
| AXP | American Express CO | 1,468 | $398K | 0.0% | $152.99 | +60.2% | Com | 025816109 |
| DOX | Amdocs Ltd ADR | 4,450 | $389K | 0.0% | $53.80 | +51.0% | Com | G02602103 |
| NOW | Servicenow Inc | 428 | $383K | 0.0% | $164.40 | 0.0% | Com | 81762P102 |
| PLTR | Palantir Technologies Inc | 9,991 | $372K | 0.0% | $22.08 | +39.0% | Com | 69608A108 |
| MO | Altria Group Inc | 7,116 | $363K | 0.0% | $26.40 | +72.5% | Com | 02209S103 |
| FIS | Fidelity National Information | 4,276 | $358K | 0.0% | $66.74 | +14.8% | Com | 31620M106 |
| NVO | Novo Nordisk A/S ADR | 2,964 | $353K | 0.0% | $103.61 | — | Com | 670100205 |
| VEA | Vanguard FTSE Developed Market | 6,514 | $344K | 0.0% | $42.77 | — | Com | 921943858 |
| WM | Waste Mgmt Inc Del | 1,657 | $344K | 0.0% | $131.59 | +55.2% | Com | 94106L109 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $338K | 0.0% | $44.22 | — | Com | 464288240 |
| V | Visa Inc | 1,200 | $330K | 0.0% | $221.24 | +21.0% | Com | 92826C839 |
| NKE | Nike Inc | 3,687 | $326K | 0.0% | $102.45 | -25.8% | Com | 654106103 |
| VGT | Vanguard Information Technolog | 519 | $304K | 0.0% | $385.47 | — | Com | 92204A702 |
| MCHP | Microchip Technology Inc | 3,762 | $302K | 0.0% | $70.75 | +12.0% | Com | 595017104 |
| AJG | Arthur J. Gallagher & Co | 1,047 | $295K | 0.0% | $158.13 | +76.2% | Com | 363576109 |
| CMI | Cummins Inc | 904 | $293K | 0.0% | $220.78 | +30.4% | Com | 231021106 |
| PH | Parker Hannifin Corp | 455 | $287K | 0.0% | $409.80 | +36.7% | Com | 701094104 |
| NICE | Nice Ltd Sponsored ADR | 1,625 | $282K | 0.0% | $147.85 | — | Com | 653656108 |
| PYPL | Paypal Hldgs Inc | 3,549 | $277K | 0.0% | $130.40 | -48.8% | Com | 70450Y103 |
| ORCL | Oracle Corp | 1,609 | $274K | 0.0% | $122.56 | +16.7% | Com | 68389X105 |
| CAT | Caterpillar Inc | 667 | $261K | 0.0% | $311.07 | +8.9% | Com | 149123101 |
| DHR | Danaher Corp | 933 | $259K | 0.0% | $255.73 | +2.6% | Com | 235851102 |
| IXN | Ishares Tr Global Tech ETF | 3,143 | $259K | 0.0% | $68.18 | — | Com | 464287291 |
| MCK | McKesson Corp | 523 | $259K | 0.0% | $380.60 | +45.4% | Com | 58155Q103 |
| CRL | Charles River Labs Intl | 1,300 | $256K | 0.0% | $197.17 | +5.4% | Com | 159864107 |
| SCHW | The Charles Schwab Corp | 3,931 | $255K | 0.0% | $70.23 | -8.1% | Com | 808513105 |
| INTC | Intel Corp | 10,785 | $253K | 0.0% | $41.22 | -39.6% | Com | 458140100 |
| AMGN | Amgen Inc | 762 | $246K | 0.0% | $188.37 | +66.3% | Com | 031162100 |
| ARKK | Ark Innovation | 5,057 | $240K | 0.0% | $39.67 | — | Com | 00214Q104 |
| HCA | Hca Healthcare Inc Com | 591 | $240K | 0.0% | $362.13 | 0.0% | Com | 40412C101 |
| ROK | Rockwell Automation Inc | 867 | $233K | 0.0% | $237.86 | +9.1% | Com | 773903109 |
| SBUX | Starbucks Corp | 2,357 | $230K | 0.0% | $80.53 | +2.9% | Com | 855244109 |
| MRVL | Marvell Technology Group LTD | 3,136 | $226K | 0.0% | $68.06 | +1.0% | Com | 573874104 |
| AMAT | Applied Materials Inc | 1,114 | $225K | 0.0% | $180.39 | +12.2% | Com | 038222105 |
| GE | GE Aerospace | 1,192 | $225K | 0.0% | $167.93 | 0.0% | Com | 369604301 |
| LNT | Alliant Energy Corp | 3,614 | $219K | 0.0% | $54.38 | 0.0% | Com | 018802108 |
| XEL | Xcel Energy Inc. | 3,277 | $214K | 0.0% | $56.58 | 0.0% | Com | 98389B100 |
| DGRW | Wisdomtree Tr US Qtly Div Grt | 2,543 | $212K | 0.0% | $83.21 | — | Com | 97717X669 |
| ICLN | iShares Global Clean Energy ET | 10,208 | $150K | 0.0% | $14.69 | — | Com | 464288224 |
| F | Ford Motor Co | 12,709 | $134K | 0.0% | $10.44 | 0.0% | Com | 345370860 |
| — | First Ctzns Bancshares Inc | 20,000 | $20,450 | 0.0% | $1.01 | — | Com | 31959XAA1 |