Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q1 2024 (← Previous) (Next →)
Filing Date: May 15, 2024
Total Value: $933M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 905,085 | $235M | 25.2% | $116.35 | — | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,661,809 | $123M | 13.2% | $68.37 | — | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 212,689 | $71.69M | 7.7% | $170.58 | — | Common | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 557,631 | $61.63M | 6.6% | $77.34 | — | Common | 464287804 |
| DGRO | iShares Core Dividend Growth | 910,361 | $52.86M | 5.7% | $47.85 | — | Common | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 288,324 | $51.64M | 5.5% | $121.12 | — | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 763,417 | $46.37M | 5.0% | $83.73 | — | Common | 464287507 |
| AGG | iShares Core US Aggregate Bond | 460,699 | $45.12M | 4.8% | $110.80 | — | Common | 464287226 |
| SPY | SPDR S&P 500 ETF | 44,033 | $23.03M | 2.5% | $248.19 | — | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 350,190 | $13.13M | 1.4% | $15.42 | +121.8% | Common | 319390100 |
| JPST | JPMorgan Ultra-Short Income ET | 224,625 | $11.33M | 1.2% | $50.15 | — | Common | 46641Q837 |
| AAPL | Apple Inc | 51,765 | $8.877M | 1.0% | $136.64 | +31.9% | Common | 037833100 |
| MSFT | Microsoft Corp | 17,516 | $7.369M | 0.8% | $166.83 | +139.3% | Common | 594918104 |
| NVDA | Nvidia Corp | 6,880 | $6.216M | 0.7% | $31.70 | +128.5% | Common | 67066G104 |
| JPM | JPMorgan Chase & Co | 29,102 | $5.829M | 0.6% | $99.93 | +73.7% | Common | 46625H100 |
| FISV | Fiserv Inc | 36,173 | $5.781M | 0.6% | $77.30 | +88.4% | Common | 337738108 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 35,714 | $5.39M | 0.6% | $109.05 | +30.2% | Common | 02079K305 |
| AVGO | Broadcom Inc | 3,764 | $4.989M | 0.5% | $35.99 | +236.8% | Common | 11135F101 |
| LLY | Lilly Eli Co | 5,301 | $4.124M | 0.4% | $170.00 | +313.2% | Common | 532457108 |
| — | Arista Networks Inc | 13,181 | $3.822M | 0.4% | $166.15 | — | Common | 040413106 |
| MTUM | iShares Edge MSCI USA Momentum | 20,335 | $3.81M | 0.4% | $138.52 | — | Common | 46432F396 |
| IVV | iShares S&P 500 Core | 5,873 | $3.088M | 0.3% | $344.79 | — | Common | 464287200 |
| COR | CENCORA INC | 12,176 | $2.959M | 0.3% | $115.69 | +95.7% | Common | 03073E105 |
| PWR | Quanta Services Inc | 10,968 | $2.849M | 0.3% | $88.33 | +149.9% | Common | 74762E102 |
| XLK | Technology Select Sector SPDR | 13,385 | $2.788M | 0.3% | $116.66 | — | Common | 81369Y803 |
| XOM | Exxon Mobil Corp | 23,173 | $2.694M | 0.3% | $72.73 | +34.9% | Common | 30231G102 |
| — | Lam Research Corporation | 2,772 | $2.693M | 0.3% | $272.04 | — | Common | 512807108 |
| ADI | Analog Devices Inc | 13,137 | $2.598M | 0.3% | $112.19 | +66.0% | Common | 032654105 |
| ACN | Accenture PLC | 7,410 | $2.568M | 0.3% | $277.36 | +27.9% | Common | G1151C101 |
| XLE | Energy Select Sector SPDR ETF | 27,122 | $2.561M | 0.3% | $68.41 | — | Common | 81369Y506 |
| C | Citigroup Inc | 37,970 | $2.401M | 0.3% | $49.97 | +5.1% | Common | 172967424 |
| COST | Costco Wholesale Corp | 3,272 | $2.397M | 0.3% | $345.36 | +104.6% | Common | 22160K105 |
| SYK | Stryker Corp | 6,665 | $2.385M | 0.3% | $210.17 | +57.2% | Common | 863667101 |
| CSCO | Cisco Systems Inc | 45,625 | $2.277M | 0.2% | $40.84 | +15.6% | Common | 17275R102 |
| PEP | Pepsico Inc | 12,588 | $2.203M | 0.2% | $124.59 | +26.2% | Common | 713448108 |
| IQV | Iqvia Holdings Inc | 8,521 | $2.155M | 0.2% | $201.37 | +15.9% | Common | 46266C105 |
| RSG | Republic Services Inc | 11,216 | $2.147M | 0.2% | $87.87 | +97.6% | Common | 760759100 |
| TMUS | T Mobile US Inc | 13,047 | $2.13M | 0.2% | $104.63 | +51.2% | Common | 872590104 |
| LOW | Lowe's Companies Inc | 8,349 | $2.127M | 0.2% | $101.14 | +119.5% | Common | 548661107 |
| DIS | Walt Disney Company | 16,886 | $2.066M | 0.2% | $111.27 | -8.0% | Common | 254687106 |
| ADBE | Adobe Inc | 4,086 | $2.062M | 0.2% | $405.46 | +41.4% | Common | 00724F101 |
| BAC | Bank Of America Corp | 54,366 | $2.062M | 0.2% | $31.03 | +5.7% | Common | 060505104 |
| UNH | UnitedHealth Group Inc | 4,166 | $2.061M | 0.2% | $216.83 | +125.5% | Common | 91324P102 |
| PRU | Prudential Financial Inc | 16,484 | $1.935M | 0.2% | $87.89 | +12.2% | Common | 744320102 |
| CSX | CSX Corp Com | 51,647 | $1.915M | 0.2% | $29.57 | +20.0% | Common | 126408103 |
| ICE | Intercontinental Exchange Inc | 13,770 | $1.892M | 0.2% | $72.53 | +79.0% | Common | 45866F104 |
| TJX | TJX Companies Inc | 18,417 | $1.868M | 0.2% | $67.64 | +39.9% | Common | 872540109 |
| TXN | Texas Instruments Inc | 10,715 | $1.867M | 0.2% | $109.75 | +43.9% | Common | 882508104 |
| CTVA | Corteva Inc Com | 32,303 | $1.863M | 0.2% | $54.03 | -6.3% | Common | 22052L104 |
| EA | Electronic Arts Inc | 13,567 | $1.8M | 0.2% | $118.28 | +14.9% | Common | 285512109 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.765M | 0.2% | $92.01 | — | Common | 81369Y704 |
| SLB | Schlumberger Ltd | 31,986 | $1.753M | 0.2% | $41.72 | +14.6% | Common | 806857108 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.607M | 0.2% | $156.60 | — | Common | 464287622 |
| QCOM | Qualcomm Inc | 9,373 | $1.587M | 0.2% | $92.40 | +60.8% | Common | 747525103 |
| GD | General Dynamics Corp | 5,542 | $1.566M | 0.2% | $213.60 | +20.8% | Common | 369550108 |
| ABBV | Abbvie Inc Com | 8,558 | $1.558M | 0.2% | $108.54 | +49.2% | Common | 00287Y109 |
| AMZN | Amazon.com Inc | 8,625 | $1.556M | 0.2% | $126.48 | +32.0% | Common | 023135106 |
| DRI | Darden Restaurants Inc | 9,232 | $1.543M | 0.2% | $110.97 | +41.2% | Common | 237194105 |
| KO | Coca-Cola Co | 23,785 | $1.455M | 0.2% | $38.39 | +47.7% | Common | 191216100 |
| PG | Procter & Gamble Co | 8,858 | $1.437M | 0.2% | $107.91 | +38.9% | Common | 742718109 |
| KR | Kroger Co | 24,481 | $1.399M | 0.1% | $27.88 | +69.7% | Common | 501044101 |
| USMV | iShares Edge MSCI Min Vol USA | 15,793 | $1.32M | 0.1% | $64.22 | — | Common | 46429B697 |
| MRK | Merck & Co Inc | 9,885 | $1.304M | 0.1% | $66.34 | +74.5% | Common | 58933Y105 |
| EXPE | Expedia Group Inc New | 9,209 | $1.269M | 0.1% | $125.51 | +12.3% | Common | 30212P303 |
| AMGN | Amgen Inc | 4,417 | $1.256M | 0.1% | $188.37 | +46.6% | Common | 031162100 |
| ELV | Elevance Health INC | 2,404 | $1.247M | 0.1% | $260.16 | +85.2% | Common | 036752103 |
| IWM | iShares Russell 2000 | 5,923 | $1.246M | 0.1% | $188.91 | — | Common | 464287655 |
| JCI | Johnson Controls Intl, PLC | 18,878 | $1.233M | 0.1% | $42.24 | +34.0% | Common | G51502105 |
| EOG | EOG Res Inc | 9,559 | $1.222M | 0.1% | $104.44 | +5.7% | Common | 26875P101 |
| VB | Vanguard Small-Cap ETF | 5,129 | $1.172M | 0.1% | $171.15 | — | Common | 922908751 |
| GOOG | Alphabet Inc Cap Stk Cl C | 7,490 | $1.14M | 0.1% | $111.14 | +28.9% | Common | 02079K107 |
| GLD | Spdr Gold Trust Shs | 5,500 | $1.131M | 0.1% | $158.66 | — | Common | 78463V107 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $1.039M | 0.1% | $48.31 | — | Common | 81369Y407 |
| PM | Philip Morris International In | 11,186 | $1.025M | 0.1% | $56.96 | +49.1% | Common | 718172109 |
| XLF | Financial Select Sector SPDR E | 24,095 | $1.015M | 0.1% | $29.49 | — | Common | 81369Y605 |
| MDLZ | Mondelez Intl Inc Class A | 14,387 | $1.007M | 0.1% | $31.40 | +119.4% | Common | 609207105 |
| WTRG | Essential Utilities, Inc | 26,753 | $991K | 0.1% | $45.61 | -20.5% | Common | 29670G102 |
| ITW | Illinois Tool Works Inc | 3,331 | $894K | 0.1% | $197.83 | +25.2% | Common | 452308109 |
| CVX | Chevron Corp | 5,569 | $878K | 0.1% | $87.63 | +58.6% | Common | 166764100 |
| CIEN | Ciena Corp | 17,401 | $860K | 0.1% | $45.54 | +15.8% | Common | 171779309 |
| AMT | American Tower Corp | 4,302 | $850K | 0.1% | $183.53 | +1.4% | Common | 03027X100 |
| IWO | iShares Russell 2000 Growth | 3,132 | $848K | 0.1% | $132.15 | — | Common | 464287648 |
| JNJ | Johnson & Johnson | 5,324 | $842K | 0.1% | $133.74 | +12.3% | Common | 478160104 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $814K | 0.1% | $83.80 | — | Common | 92204A884 |
| TDG | Transdigm Group Inc | 652 | $803K | 0.1% | $320.31 | +211.5% | Common | 893641100 |
| INTC | Intel Corp | 17,594 | $777K | 0.1% | $41.45 | +6.3% | Common | 458140100 |
| BRK/B | Berkshire Hathaway INC-CL B | 1,786 | $751K | 0.1% | $330.72 | +18.9% | Common | 084670702 |
| HD | Home Depot Inc | 1,936 | $743K | 0.1% | $168.67 | +106.6% | Common | 437076102 |
| AMD | Advanced Micro Devices Inc | 4,081 | $737K | 0.1% | $98.44 | +77.6% | Common | 007903107 |
| IWN | iShares Russell 2000 Value | 4,604 | $731K | 0.1% | $94.29 | — | Common | 464287630 |
| VO | Vanguard Mid-Cap ETF | 2,832 | $708K | 0.1% | $237.21 | — | Common | 922908629 |
| MCD | McDonald's Corp | 2,480 | $699K | 0.1% | $185.36 | +50.0% | Common | 580135101 |
| — | BlackRock Inc | 830 | $692K | 0.1% | $493.61 | — | Common | 09247X101 |
| ABT | Abbott Laboratories | 6,063 | $689K | 0.1% | $112.09 | -1.2% | Common | 002824100 |
| ATI | Allegheny Technologies Inc | 13,455 | $688K | 0.1% | $24.34 | +85.8% | Common | 01741R102 |
| TTEK | Tetra Tech Inc New | 3,511 | $649K | 0.1% | $15.04 | +130.3% | Common | 88162G103 |
| ETN | Eaton Corp PLC | 2,042 | $638K | 0.1% | $142.59 | +87.7% | Common | G29183103 |
| TRI | Thomson Reuters Corp. | 3,942 | $614K | 0.1% | $124.59 | +18.9% | Common | 884903808 |
| PNC | PNC Financial Services Group I | 3,713 | $600K | 0.1% | $112.98 | +24.9% | Common | 693475105 |
| MGEE | MGE Energy Inc | 7,338 | $578K | 0.1% | $65.22 | +3.2% | Common | 55277P104 |
| XLC | Communication Sector Select SP | 7,057 | $576K | 0.1% | $54.21 | — | Common | 81369Y852 |
| APD | Air Prods Chems Inc | 2,370 | $574K | 0.1% | $204.76 | +13.5% | Common | 009158106 |
| AON | Aon PLC Shs Cl A | 1,632 | $545K | 0.1% | $198.34 | +54.3% | Common | G0403H108 |
| NKE | Nike Inc | 5,713 | $537K | 0.1% | $102.45 | -4.5% | Common | 654106103 |
| VUG | Vanguard Index Growth | 1,502 | $517K | 0.1% | $134.49 | — | Common | 922908736 |
| NICE | Nice Ltd Sponsored ADR | 1,963 | $512K | 0.1% | $147.85 | — | Common | 653656108 |
| MDY | SPDRA S&P MidCap 400 ETF | 917 | $510K | 0.1% | $67.03 | — | Common | 78467Y107 |
| ISRG | Intuitive Surgical Inc | 1,240 | $495K | 0.1% | $314.92 | +20.0% | Common | 46120E602 |
| META | Meta Platforms Inc | 998 | $485K | 0.1% | $299.06 | +48.2% | Common | 30303M102 |
| AMP | Ameriprise Financial Inc | 1,093 | $479K | 0.1% | $246.22 | +58.7% | Common | 03076C106 |
| WMT | Wal-Mart Inc | 7,878 | $474K | 0.1% | $48.24 | +16.2% | Common | 931142103 |
| DOX | Amdocs Ltd ADR | 5,218 | $472K | 0.1% | $53.80 | +61.6% | Common | G02602103 |
| NULV | Nuveen ESG Large Cap Value | 11,846 | $460K | 0.0% | $31.25 | — | Common | 67092P300 |
| VTV | Vanguard Index Value | 2,689 | $438K | 0.0% | $101.31 | — | Common | 922908744 |
| MA | Mastercard Inc Cl A | 875 | $421K | 0.0% | $349.62 | +29.5% | Common | 57636Q104 |
| CTAS | Cintas Corporation | 612 | $420K | 0.0% | $105.76 | +43.4% | Common | 172908105 |
| USB | US Bancorp | 9,342 | $418K | 0.0% | $37.08 | +4.2% | Common | 902973304 |
| EFA | iShares MSCI EAFE ETF | 5,128 | $410K | 0.0% | $68.92 | — | Common | 464287465 |
| — | TE Connectivity Ltd | 2,800 | $407K | 0.0% | $87.17 | — | Common | H84989104 |
| UNP | Union Pacific Corp | 1,619 | $398K | 0.0% | $165.36 | +42.5% | Common | 907818108 |
| FIS | Fidelity National Information | 5,284 | $392K | 0.0% | $66.74 | -6.2% | Common | 31620M106 |
| V | Visa Inc | 1,386 | $387K | 0.0% | $220.20 | +23.7% | Common | 92826C839 |
| WEYS | Weyco Group Inc | 12,096 | $386K | 0.0% | $23.56 | +33.3% | Common | 962149100 |
| NVO | Novo Nordisk A/S ADR | 2,934 | $377K | 0.0% | $103.45 | — | Common | 670100205 |
| GLW | Corning Inc | 11,406 | $376K | 0.0% | $26.80 | +13.6% | Common | 219350105 |
| MO | Altria Group Inc | 8,116 | $354K | 0.0% | $26.40 | +35.2% | Common | 02209S103 |
| WM | Waste Mgmt Inc Del | 1,657 | $353K | 0.0% | $131.59 | +45.2% | Common | 94106L109 |
| CRL | Charles River Labs Intl | 1,300 | $352K | 0.0% | $197.17 | +21.1% | Common | 159864107 |
| IBM | International Business Machine | 1,787 | $341K | 0.0% | $118.25 | +45.9% | Common | 459200101 |
| MCHP | Microchip Technology Inc | 3,762 | $337K | 0.0% | $70.75 | +15.7% | Common | 595017104 |
| AXP | American Express CO | 1,447 | $329K | 0.0% | $151.91 | +33.6% | Common | 025816109 |
| VEA | Vanguard FTSE Developed Market | 6,514 | $327K | 0.0% | $42.77 | — | Common | 921943858 |
| AJG | Arthur J. Gallagher & Co | 1,287 | $322K | 0.0% | $158.13 | +49.5% | Common | 363576109 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $315K | 0.0% | $44.22 | — | Common | 464288240 |
| SCHW | The Charles Schwab Corp | 4,041 | $292K | 0.0% | $69.74 | -7.9% | Common | 808513105 |
| PFE | Pfizer Inc | 10,350 | $287K | 0.0% | $32.34 | -23.8% | Common | 717081103 |
| MCK | McKesson Corp | 523 | $281K | 0.0% | $380.60 | +32.3% | Common | 58155Q103 |
| VGT | Vanguard Information Technolog | 519 | $272K | 0.0% | $385.47 | — | Common | 92204A702 |
| VLO | Valero Energy Corp | 1,574 | $269K | 0.0% | $99.36 | +36.6% | Common | 91913Y100 |
| CMI | Cummins Inc | 904 | $266K | 0.0% | $220.78 | +12.1% | Common | 231021106 |
| ARKK | Ark Innovation | 5,224 | $262K | 0.0% | $39.67 | — | Common | 00214Q104 |
| SBUX | Starbucks Corp | 2,835 | $259K | 0.0% | $80.53 | +10.0% | Common | 855244109 |
| NEE | Nextera Energy Inc | 4,019 | $257K | 0.0% | $63.57 | -12.9% | Common | 65339F101 |
| ROK | Rockwell Automation Inc | 867 | $253K | 0.0% | $237.86 | +17.2% | Common | 773903109 |
| PLTR | Palantir Technologies Inc | 10,811 | $249K | 0.0% | $22.08 | -3.5% | Common | 69608A108 |
| PH | Parker Hannifin Corp | 445 | $247K | 0.0% | $407.15 | +22.4% | Common | 701094104 |
| KMB | Kimberly-Clark Corp | 1,908 | $247K | 0.0% | $103.75 | +10.0% | Common | 494368103 |
| CAT | Caterpillar Inc | 663 | $243K | 0.0% | $311.07 | 0.0% | Common | 149123101 |
| PYPL | Paypal Hldgs Inc | 3,549 | $238K | 0.0% | $133.66 | -54.2% | Common | 70450Y103 |
| IXN | Ishares Tr Global Tech ETF | 3,143 | $235K | 0.0% | $68.18 | — | Common | 464287291 |
| DHR | Danaher Corp | 933 | $233K | 0.0% | $255.73 | -5.6% | Common | 235851102 |
| AMAT | Applied Materials Inc | 1,114 | $230K | 0.0% | $180.39 | 0.0% | Common | 038222105 |
| MPC | Marathon Petroleum Corp | 1,126 | $227K | 0.0% | $164.35 | 0.0% | Common | 56585A102 |
| VZ | Verizon Communications Inc | 5,388 | $226K | 0.0% | $31.00 | +15.9% | Common | 92343V104 |
| MRVL | Marvell Technology Group LTD | 3,177 | $225K | 0.0% | $68.06 | 0.0% | Common | 573874104 |
| PSX | Phillips 66 | 1,378 | $225K | 0.0% | $91.59 | +47.4% | Common | 718546104 |
| LNT | Alliant Energy Corp | 4,414 | $222K | 0.0% | $46.11 | 0.0% | Common | 018802108 |
| BMY | Bristol Myers Squibb Co | 3,998 | $217K | 0.0% | $54.41 | -15.1% | Common | 110122108 |
| TMO | Thermo Fisher Scientific Inc | 365 | $212K | 0.0% | $557.71 | 0.0% | Common | 883556102 |
| GPC | Genuine Parts Co | 1,313 | $203K | 0.0% | $137.53 | 0.0% | Common | 372460105 |
| GE | GE Aerospace | 1,146 | $201K | 0.0% | $116.41 | 0.0% | Common | 369604301 |
| XEL | Xcel Energy Inc. | 3,737 | $201K | 0.0% | $57.26 | -6.8% | Common | 98389B100 |
| — | Barrick Gold Corp ADR | 11,000 | $183K | 0.0% | $20.21 | — | Common | 067901108 |
| F | Ford Motor Co | 11,789 | $157K | 0.0% | $10.69 | 0.0% | Common | 345370860 |
| — | Terran Orbital Corporation | 10,000 | $13,100 | 0.0% | $0.83 | — | Common | 88105P103 |