Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2025 (← Previous) (Next →)
Filing Date: Feb 6, 2026
Total Value: $1.089B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 788,902 | $264M | 24.3% | $120.47 | — | Com | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,513,690 | $135M | 12.4% | $68.57 | — | Com | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 182,074 | $86.18M | 7.9% | $172.97 | — | Com | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 492,711 | $59.21M | 5.4% | $79.07 | — | Com | 464287804 |
| DGRO | iShares Core Dividend Growth | 822,044 | $57.07M | 5.2% | $48.49 | — | Com | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 262,423 | $55.2M | 5.1% | $123.06 | — | Com | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 696,772 | $45.99M | 4.2% | $82.49 | — | Com | 464287507 |
| AGG | iShares Core US Aggregate Bond | 381,535 | $38.11M | 3.5% | $109.93 | — | Com | 464287226 |
| SPY | SPDR S&P 500 ETF | 43,791 | $29.86M | 2.7% | $259.94 | — | Com | 78462F103 |
| FBIZ | First Business Financial Servi | 361,311 | $19.62M | 1.8% | $18.61 | +178.6% | Com | 319390100 |
| NVDA | Nvidia Corp | 94,501 | $17.62M | 1.6% | $102.61 | +81.4% | Com | 67066G104 |
| AAPL | Apple Inc | 56,928 | $15.48M | 1.4% | $149.70 | +79.3% | Com | 037833100 |
| AVGO | Broadcom Inc | 37,823 | $13.09M | 1.2% | $156.61 | +128.0% | Com | 11135F101 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 38,978 | $12.2M | 1.1% | $119.36 | +139.3% | Com | 02079K305 |
| JPST | JPMorgan Ultra-Short Income ET | 217,698 | $11.01M | 1.0% | $50.20 | — | Com | 46641Q837 |
| JPM | JPMorgan Chase & Co | 32,107 | $10.35M | 0.9% | $121.40 | +155.0% | Com | 46625H100 |
| MSFT | Microsoft Corp | 17,678 | $8.549M | 0.8% | $201.24 | +148.8% | Com | 594918104 |
| ANET | Arista Networks Inc | 59,041 | $7.736M | 0.7% | $103.55 | +32.9% | Com | 040413205 |
| CIEN | Ciena Corp | 26,740 | $6.254M | 0.6% | $57.04 | +240.1% | Com | 171779309 |
| LLY | Lilly Eli Co | 5,719 | $6.146M | 0.6% | $309.28 | +209.0% | Com | 532457108 |
| PWR | Quanta Services Inc | 14,111 | $5.956M | 0.5% | $147.88 | +197.0% | Com | 74762E102 |
| XLK | State Street Technology Select | 36,498 | $5.255M | 0.5% | $149.45 | — | Com | 81369Y803 |
| MTUM | iShares Edge MSCI USA Momentum | 20,335 | $5.09M | 0.5% | $138.52 | — | Com | 46432F396 |
| MUB | iShares National Muni Bond ETF | 45,130 | $4.834M | 0.4% | $106.49 | — | Com | 464288414 |
| COR | CENCORA INC | 13,742 | $4.641M | 0.4% | $151.55 | +124.8% | Com | 03073E105 |
| LRCX | Lam Research Corporation | 26,859 | $4.598M | 0.4% | $77.10 | +101.5% | Com | 512807306 |
| BRK/A | Berkshire Hathaway Inc Class A | 6 | $4.529M | 0.4% | $729330.75 | +2.3% | Com | 084670108 |
| C | Citigroup Inc | 35,927 | $4.192M | 0.4% | $54.35 | +90.7% | Com | 172967424 |
| IVV | iShares S&P 500 Core | 5,873 | $4.023M | 0.4% | $344.79 | — | Com | 464287200 |
| BAC | Bank of America Corp | 71,291 | $3.921M | 0.4% | $33.93 | +55.2% | Com | 060505104 |
| COST | Costco Wholesale Corp | 4,208 | $3.629M | 0.3% | $498.00 | +81.9% | Com | 22160K105 |
| ADI | Analog Devices Inc | 11,959 | $3.243M | 0.3% | $126.25 | +98.5% | Com | 032654105 |
| XOM | Exxon Mobil Corp | 26,898 | $3.237M | 0.3% | $81.10 | +42.4% | Com | 30231G102 |
| EXPE | Expedia Group Inc New | 10,953 | $3.103M | 0.3% | $135.33 | +82.4% | Com | 30212P303 |
| SYK | Stryker Corp | 8,689 | $3.054M | 0.3% | $255.30 | +42.4% | Com | 863667101 |
| GD | General Dynamics Corp | 8,822 | $2.97M | 0.3% | $246.75 | +38.1% | Com | 369550108 |
| NUE | Nucor Corp | 17,808 | $2.905M | 0.3% | $118.95 | +25.9% | Com | 670346105 |
| EA | Electronic Arts Inc | 14,190 | $2.899M | 0.3% | $122.93 | +64.1% | Com | 285512109 |
| TMUS | T Mobile US Inc | 14,101 | $2.863M | 0.3% | $127.91 | +65.2% | Com | 872590104 |
| PRU | Prudential Financial Inc | 25,141 | $2.838M | 0.3% | $96.47 | +10.4% | Com | 744320102 |
| TJX | TJX Companies Inc | 17,940 | $2.756M | 0.3% | $73.15 | +101.9% | Com | 872540109 |
| KO | Coca-Cola Co | 38,069 | $2.661M | 0.2% | $51.60 | +34.5% | Com | 191216100 |
| RSG | Republic Services Inc | 12,495 | $2.648M | 0.2% | $115.44 | +85.9% | Com | 760759100 |
| META | Meta Platforms Inc | 3,843 | $2.537M | 0.2% | $575.59 | +15.9% | Com | 30303M102 |
| AMZN | Amazon.com Inc | 10,829 | $2.5M | 0.2% | $146.68 | +56.0% | Com | 023135106 |
| NEE | Nextera Energy Inc | 30,371 | $2.438M | 0.2% | $68.34 | +20.7% | Com | 65339F101 |
| XLE | State Street Energy Select Sec | 54,244 | $2.425M | 0.2% | $56.56 | — | Com | 81369Y506 |
| ICE | Intercontinental Exchange Inc | 14,745 | $2.388M | 0.2% | $87.94 | +77.6% | Com | 45866F104 |
| CSCO | Cisco Systems Inc | 30,321 | $2.336M | 0.2% | $42.49 | +73.7% | Com | 17275R102 |
| EQIX | Equinix Inc | 2,947 | $2.258M | 0.2% | $761.55 | +2.6% | Com | 29444U700 |
| XLI | State Street Industrial Select | 14,013 | $2.174M | 0.2% | $92.01 | — | Com | 81369Y704 |
| GOOG | Alphabet Inc Cap Stk Cl C | 6,896 | $2.164M | 0.2% | $111.79 | +156.1% | Com | 02079K107 |
| TXN | Texas Instruments Inc | 12,335 | $2.14M | 0.2% | $126.37 | +35.1% | Com | 882508104 |
| GLD | Spdr Gold Trust | 5,247 | $2.079M | 0.2% | $170.36 | — | Com | 78463V107 |
| TOL | Toll Brothers Inc | 15,109 | $2.043M | 0.2% | $105.89 | +28.2% | Com | 889478103 |
| LOW | Lowe's Companies Inc | 8,360 | $2.016M | 0.2% | $118.31 | +102.7% | Com | 548661107 |
| NFLX | Netflix Inc | 19,889 | $1.865M | 0.2% | $108.46 | -0.6% | Com | 64110L106 |
| IQV | Iqvia Holdings Inc | 7,925 | $1.786M | 0.2% | $204.12 | +6.6% | Com | 46266C105 |
| DRI | Darden Restaurants Inc | 9,536 | $1.755M | 0.2% | $124.43 | +46.3% | Com | 237194105 |
| PM | Philip Morris International In | 10,458 | $1.677M | 0.2% | $56.96 | +169.6% | Com | 718172109 |
| IWB | iShares Russell 1000 ETF | 4,244 | $1.585M | 0.1% | $156.60 | — | Com | 464287622 |
| QCOM | Qualcomm Inc | 9,169 | $1.568M | 0.1% | $105.84 | +61.4% | Com | 747525103 |
| ABBV | Abbvie Inc Com | 6,840 | $1.563M | 0.1% | $112.40 | +102.4% | Com | 00287Y109 |
| XLY | State Street Consumer Dis Sele | 12,902 | $1.541M | 0.1% | $94.34 | — | Com | 81369Y407 |
| OSK | Oshkosh Corporation | 12,110 | $1.521M | 0.1% | $96.51 | +32.5% | Com | 688239201 |
| PLTR | Palantir Technologies Inc | 8,116 | $1.443M | 0.1% | $22.08 | +719.7% | Com | 69608A108 |
| KR | Kroger Co | 22,507 | $1.406M | 0.1% | $33.25 | +96.1% | Com | 501044101 |
| SLB | SLB Limited | 35,613 | $1.367M | 0.1% | $41.34 | -12.8% | Com | 806857108 |
| XLF | Financial Select Sector SPDR E | 24,095 | $1.32M | 0.1% | $29.49 | — | Com | 81369Y605 |
| AEP | American Electric Power Inc | 11,322 | $1.306M | 0.1% | $108.79 | +8.2% | Com | 025537101 |
| VB | Vanguard Small-Cap ETF | 5,039 | $1.3M | 0.1% | $192.53 | — | Com | 922908751 |
| APO | Apollo Global Mgmt Inc | 8,636 | $1.25M | 0.1% | $131.67 | +0.7% | Com | 03769M106 |
| IWM | iShares Russell 2000 | 4,950 | $1.218M | 0.1% | $188.91 | — | Com | 464287655 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $1.201M | 0.1% | $83.80 | — | Com | 92204A884 |
| CRM | Salesforce Inc. | 4,295 | $1.138M | 0.1% | $265.39 | -6.5% | Com | 79466L302 |
| ACN | Accenture PLC | 3,884 | $1.042M | 0.1% | $277.36 | -8.4% | Com | G1151C101 |
| BRK/B | Berkshire Hathaway INC-CL B | 2,047 | $1.029M | 0.1% | $368.87 | +34.9% | Com | 084670702 |
| IWO | iShares Russell 2000 Growth | 3,132 | $1.012M | 0.1% | $132.15 | — | Com | 464287648 |
| CL | Colgate-Palmolive Co | 12,370 | $977K | 0.1% | $89.25 | -12.3% | Com | 194162103 |
| JNJ | Johnson & Johnson | 4,635 | $959K | 0.1% | $133.82 | +47.2% | Com | 478160104 |
| MRK | Merck & Co Inc | 8,804 | $927K | 0.1% | $68.31 | +36.5% | Com | 58933Y105 |
| WMT | Wal-Mart Inc | 8,309 | $926K | 0.1% | $51.40 | +108.5% | Com | 931142103 |
| PG | Procter & Gamble Co | 6,360 | $911K | 0.1% | $108.55 | +35.6% | Com | 742718109 |
| BLK | Blackrock Inc New | 835 | $894K | 0.1% | $991.05 | +9.9% | Com | 09290D101 |
| TDG | Transdigm Group Inc | 652 | $867K | 0.1% | $320.31 | +309.2% | Com | 893641100 |
| NULV | Nuveen ESG Large Cap Value | 19,185 | $864K | 0.1% | $36.12 | — | Com | 67092P300 |
| VO | Vanguard Mid-Cap ETF | 2,969 | $862K | 0.1% | $238.20 | — | Com | 922908629 |
| XLC | State Street Comm Svcs Select | 7,317 | $861K | 0.1% | $56.47 | — | Com | 81369Y852 |
| ATI | ATI Inc | 7,484 | $859K | 0.1% | $24.34 | +300.4% | Com | 01741R102 |
| IWN | iShares Russell 2000 Value | 4,604 | $834K | 0.1% | $94.29 | — | Com | 464287630 |
| USMV | iShares Edge MSCI Min Vol USA | 8,694 | $819K | 0.1% | $64.22 | — | Com | 46429B697 |
| SLV | Ishares Silver Trust | 12,230 | $788K | 0.1% | $31.26 | — | Com | 46428Q109 |
| ASML | ASML Holding N V N Y Registry | 732 | $783K | 0.1% | $662.63 | — | Com | N07059210 |
| GLW | Corning Inc | 8,369 | $733K | 0.1% | $26.80 | +220.9% | Com | 219350105 |
| VUG | Vanguard Index Growth | 1,502 | $733K | 0.1% | $134.49 | — | Com | 922908736 |
| ISRG | Intuitive Surgical Inc | 1,240 | $702K | 0.1% | $314.92 | +69.0% | Com | 46120E602 |
| ABT | Abbott Laboratories | 5,443 | $682K | 0.1% | $112.09 | +13.6% | Com | 002824100 |
| AMD | Advanced Micro Devices Inc | 3,146 | $674K | 0.1% | $99.18 | +126.5% | Com | 007903107 |
| MCD | McDonald's Corp | 2,188 | $669K | 0.1% | $185.36 | +64.6% | Com | 580135101 |
| MDLZ | Mondelez Intl Inc Class A | 12,118 | $652K | 0.1% | $31.40 | +81.7% | Com | 609207105 |
| ITW | Illinois Tool Works Inc | 2,606 | $642K | 0.1% | $197.83 | +25.1% | Com | 452308109 |
| ETN | Eaton Corp PLC | 2,006 | $639K | 0.1% | $142.59 | +148.5% | Com | G29183103 |
| HD | Home Depot Inc | 1,724 | $593K | 0.1% | $178.00 | +104.8% | Com | 437076102 |
| TTEK | Tetra Tech Inc New | 16,820 | $564K | 0.1% | $38.61 | -12.4% | Com | 88162G103 |
| PEP | Pepsico Inc | 3,809 | $547K | 0.1% | $124.78 | +16.9% | Com | 713448108 |
| AXP | American Express CO | 1,472 | $545K | 0.1% | $152.99 | +133.3% | Com | 025816109 |
| TEL | TE Connectivity PLC ADR | 2,375 | $540K | 0.0% | $146.90 | +57.4% | Com | G87052109 |
| MDY | SPDRA S&P MidCap 400 ETF | 887 | $535K | 0.0% | $67.03 | — | Com | 78467Y107 |
| IBM | International Business Machine | 1,764 | $523K | 0.0% | $235.53 | +26.9% | Com | 459200101 |
| TRI | Thomson Reuters Corp. | 3,942 | $520K | 0.0% | $124.59 | +13.3% | Com | 884903808 |
| VTV | Vanguard Index Value | 2,689 | $514K | 0.0% | $101.31 | — | Com | 922908744 |
| MA | Mastercard Inc Cl A | 883 | $504K | 0.0% | $350.89 | +59.3% | Com | 57636Q104 |
| AMP | Ameriprise Financial Inc | 1,015 | $498K | 0.0% | $246.22 | +92.4% | Com | 03076C106 |
| EFA | iShares MSCI EAFE ETF | 5,128 | $492K | 0.0% | $68.92 | — | Com | 464287465 |
| MGEE | MGE Energy Inc | 6,252 | $490K | 0.0% | $90.02 | -9.0% | Com | 55277P104 |
| AON | Aon PLC Shs Cl A | 1,384 | $488K | 0.0% | $198.34 | +76.0% | Com | G0403H108 |
| OKLO | Oklo Inc. | 6,650 | $477K | 0.0% | $48.43 | +130.3% | Com | 02156V109 |
| WEYS | Weyco Group Inc | 14,156 | $433K | 0.0% | $24.74 | +23.6% | Com | 962149100 |
| V | Visa Inc | 1,227 | $430K | 0.0% | $234.18 | +45.3% | Com | 92826C839 |
| MCK | McKesson Corp | 523 | $429K | 0.0% | $380.60 | +114.3% | Com | 58155Q103 |
| CMI | Cummins Inc | 824 | $421K | 0.0% | $220.78 | +111.2% | Com | 231021106 |
| CVX | Chevron Corp | 2,731 | $416K | 0.0% | $94.76 | +59.8% | Com | 166764100 |
| PH | Parker Hannifin Corp | 470 | $413K | 0.0% | $417.42 | +95.9% | Com | 701094104 |
| MO | Altria Group Inc | 7,116 | $410K | 0.0% | $26.40 | +124.9% | Com | 02209S103 |
| VEA | Vanguard FTSE Developed Market | 6,432 | $402K | 0.0% | $42.77 | — | Com | 921943858 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $396K | 0.0% | $44.22 | — | Com | 464288240 |
| VGT | Vanguard Information Technolog | 519 | $391K | 0.0% | $385.47 | — | Com | 92204A702 |
| SO | Southern Company | 4,434 | $387K | 0.0% | $84.70 | +7.3% | Com | 842587107 |
| CTAS | Cintas Corporation | 2,052 | $386K | 0.0% | $169.72 | +10.8% | Com | 172908105 |
| CAT | Caterpillar Inc | 672 | $385K | 0.0% | $378.53 | +46.8% | Com | 149123101 |
| COF | Capital One Finl Corp Com | 1,556 | $377K | 0.0% | $185.05 | +20.1% | Com | 14040H105 |
| MS | Morgan Stanley | 2,076 | $369K | 0.0% | $120.50 | +38.2% | Com | 617446448 |
| GE | GE Aerospace | 1,189 | $366K | 0.0% | $195.73 | +53.7% | Com | 369604301 |
| WM | Waste Mgmt Inc Del | 1,659 | $364K | 0.0% | $136.62 | +55.6% | Com | 94106L109 |
| DUK | Duke Energy Corp | 3,073 | $360K | 0.0% | $108.79 | +11.7% | Com | 26441C204 |
| DOX | Amdocs Ltd ADR | 4,450 | $358K | 0.0% | $53.80 | +48.5% | Com | G02602103 |
| LNT | Alliant Energy Corp | 5,444 | $354K | 0.0% | $57.45 | +16.3% | Com | 018802108 |
| ORCL | Oracle Corp | 1,794 | $350K | 0.0% | $126.97 | +87.5% | Com | 68389X105 |
| XLU | State Street Utilities Select | 7,904 | $337K | 0.0% | $60.87 | — | Com | 81369Y886 |
| IXN | Ishares Tr Global Tech ETF | 3,143 | $330K | 0.0% | $68.18 | — | Com | 464287291 |
| UNP | Union Pacific Corp | 1,422 | $329K | 0.0% | $166.56 | +36.5% | Com | 907818108 |
| GS | Goldman Sachs Group Inc | 371 | $326K | 0.0% | $590.71 | +37.7% | Com | 38141G104 |
| BMO | Bank Of Montreal ADR | 2,462 | $320K | 0.0% | $96.38 | +31.4% | Com | 063671101 |
| XEL | Xcel Energy Inc. | 4,184 | $309K | 0.0% | $58.86 | +33.0% | Com | 98389B100 |
| NOW | Servicenow Inc | 1,990 | $305K | 0.0% | $170.10 | +0.8% | Com | 81762P102 |
| WWD | Woodward Inc | 1,000 | $302K | 0.0% | $203.79 | +34.8% | Com | 980745103 |
| UNH | UnitedHealth Group Inc | 879 | $290K | 0.0% | $251.70 | +34.0% | Com | 91324P102 |
| USB | US Bancorp | 5,397 | $288K | 0.0% | $39.76 | +22.5% | Com | 902973304 |
| SCHW | The Charles Schwab Corp | 2,881 | $288K | 0.0% | $70.23 | +34.9% | Com | 808513105 |
| PNC | PNC Financial Services Group I | 1,348 | $281K | 0.0% | $113.39 | +70.0% | Com | 693475105 |
| AMAT | Applied Materials Inc | 1,078 | $277K | 0.0% | $157.45 | +52.1% | Com | 038222105 |
| STRT | STRATTEC Security Corporation | 3,598 | $274K | 0.0% | $46.21 | +55.0% | Com | 863111100 |
| AJG | Arthur J. Gallagher & Co | 1,037 | $268K | 0.0% | $158.13 | +67.1% | Com | 363576109 |
| MRVL | Marvell Technology Group LTD | 3,113 | $265K | 0.0% | $62.28 | +40.4% | Com | 573874104 |
| FIS | Fidelity National Information | 3,963 | $263K | 0.0% | $66.74 | -1.7% | Com | 31620M106 |
| DIS | Walt Disney Company | 2,281 | $260K | 0.0% | $108.50 | +1.0% | Com | 254687106 |
| CRL | Charles River Labs Intl | 1,300 | $259K | 0.0% | $158.82 | +14.2% | Com | 159864107 |
| PAVE | Global X US Infr Dev ETF | 5,401 | $258K | 0.0% | $37.73 | — | Com | 37954Y673 |
| ROK | Rockwell Automation Inc | 648 | $252K | 0.0% | $237.86 | +57.7% | Com | 773903109 |
| IVW | iShares S&P 500 Growth | 1,933 | $238K | 0.0% | $110.10 | — | Com | 464287309 |
| TMO | Thermo Fisher Scientific Inc | 411 | $238K | 0.0% | $566.44 | -0.2% | Com | 883556102 |
| FELG | Fidelity Enhanced Large Cap ET | 5,700 | $238K | 0.0% | $37.03 | — | Com | 31609A305 |
| WFC | Wells Fargo & Co | 2,473 | $230K | 0.0% | $80.59 | +7.5% | Com | 949746101 |
| DGRW | Wisdomtree Tr US Qtly Div Grt | 2,543 | $227K | 0.0% | $83.21 | — | Com | 97717X669 |
| EXAS | Exact Sciences Corp | 2,215 | $225K | 0.0% | $80.31 | 0.0% | Com | 30063P105 |
| TFC | Truist Financial Corporation | 4,292 | $211K | 0.0% | $45.80 | 0.0% | Com | 89832Q109 |
| GILD | Gilead Sciences Inc | 1,710 | $210K | 0.0% | $112.28 | +7.7% | Com | 375558103 |
| UA | Under Armour Inc | 10,000 | $48,000 | 0.0% | $5.59 | -20.5% | Com | 904311206 |