Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2019 (← Previous) (Next →)
Filing Date: Nov 5, 2019
Total Value: $585M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 925,985 | $140M | 23.9% | $151.00 | $97.96 | +54.1% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,113,318 | $67.99M | 11.6% | $61.07 | $62.83 | -2.8% | Common | 46432F842 |
| IWD | iShares Russell 1000 Value ETF | 494,375 | $63.41M | 10.8% | $128.26 | $113.52 | +13.0% | Common | 464287598 |
| USMV | iShares MSCI Min Vol USA ETF | 736,940 | $47.24M | 8.1% | $64.10 | $63.36 | +1.2% | Common | 46429B697 |
| AGG | iShares Core US Aggregate Bond | 375,997 | $42.55M | 7.3% | $113.17 | $109.05 | +3.8% | Common | 464287226 |
| IJR | iShares Core S&P Small-Cap | 492,507 | $38.34M | 6.6% | $77.84 | $78.82 | -1.2% | Common | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 221,908 | $35.42M | 6.1% | $159.63 * | $26.63 | +49.8% | Common | 464287614 |
| EFA | iShares MSCI EAFE ETF | 436,508 | $28.46M | 4.9% | $65.21 | $58.80 | +10.9% | Common | 464287465 |
| IJH | iShares Core S&P Mid-Cap | 135,926 | $26.27M | 4.5% | $193.23 * | $36.59 | +5.6% | Common | 464287507 |
| FISV | Fiserv Inc | 95,868 | $9.931M | 1.7% | $103.59 | $77.30 | +34.0% | Common | 337738108 |
| FBIZ | First Business Financial Services | 363,961 | $8.764M | 1.5% | $24.08 * | $14.42 | +39.9% | Common | 319390100 |
| SPY | SPDR S&P 500 ETF | 20,289 | $6.021M | 1.0% | $296.76 | $221.67 | +33.9% | Common | 78462F103 |
| MUB | iShares National Muni Bond ETF | 23,744 | $2.709M | 0.5% | $114.09 | $108.72 | +4.9% | Common | 464288414 |
| AAPL | Apple Inc | 11,584 | $2.594M | 0.4% | $223.93 * | $32.52 | +65.7% | Common | 037833100 |
| KO | Coca-Cola Co | 36,387 | $1.981M | 0.3% | $54.44 * | $31.57 | +42.4% | Common | 191216100 |
| FIS | Fidelity National Information | 13,596 | $1.805M | 0.3% | $132.76 * | $57.97 | +102.4% | Common | 31620M106 |
| MSFT | Microsoft Corp | 11,750 | $1.634M | 0.3% | $139.06 * | $78.09 | +68.5% | Common | 594918104 |
| IWM | iShares Russell 2000 | 9,662 | $1.462M | 0.2% | $151.31 | $137.73 | +9.9% | Common | 464287655 |
| DIS | Walt Disney Company | 10,903 | $1.421M | 0.2% | $130.33 * | $98.34 | +28.7% | Common | 254687106 |
| BA | Boeing Co | 3,415 | $1.299M | 0.2% | $380.38 | $165.97 | +126.6% | Common | 097023105 |
| ALL | Allstate Corp | 11,461 | $1.246M | 0.2% | $108.72 * | $64.01 | +46.3% | Common | 020002101 |
| HD | Home Depot Inc | 5,168 | $1.199M | 0.2% | $232.00 * | $103.72 | +92.3% | Common | 437076102 |
| AMT | American Tower Corp | 4,997 | $1.105M | 0.2% | $221.13 * | $82.15 | +127.1% | Common | 03027X100 |
| ADI | Analog Devices Inc | 9,438 | $1.055M | 0.2% | $111.78 * | $73.19 | +36.4% | Common | 032654105 |
| CTAS | Cintas Corporation | 3,880 | $1.04M | 0.2% | $268.04 * | $31.57 | +98.8% | Common | 172908105 |
| UNH | UnitedHealth Group Inc | 4,655 | $1.012M | 0.2% | $217.40 * | $125.26 | +56.7% | Common | 91324P102 |
| — | Discover Financial Services | 12,376 | $1.004M | 0.2% | $81.12 | $60.43 | — | Common | 254709108 |
| IVV | iShares S&P 500 Core | 3,330 | $994K | 0.2% | $298.50 | $271.94 | +9.8% | Common | 464287200 |
| TXN | Texas Instruments Inc | 7,666 | $991K | 0.2% | $129.27 * | $88.10 | +22.7% | Common | 882508104 |
| JPM | JPMorgan Chase & Co | 8,392 | $988K | 0.2% | $117.73 * | $82.86 | +19.4% | Common | 46625H100 |
| TJX | TJX Companies Inc | 17,177 | $957K | 0.2% | $55.71 * | $38.87 | +32.1% | Common | 872540109 |
| — | Lam Research Corporation | 4,099 | $947K | 0.2% | $231.03 | $201.32 | — | Common | 512807108 |
| SYY | Sysco Corporation | 11,882 | $943K | 0.2% | $79.36 * | $49.96 | +33.8% | Common | 871829107 |
| RMD | ResMed Inc | 6,902 | $933K | 0.2% | $135.18 * | $71.49 | +79.1% | Common | 761152107 |
| ICE | Intercontinental Exchange Inc | 10,084 | $930K | 0.2% | $92.23 * | $54.41 | +56.6% | Common | 45866F104 |
| CSCO | Cisco Systems Inc | 18,804 | $929K | 0.2% | $49.40 * | $37.45 | +8.6% | Common | 17275R102 |
| CVX | Chevron Corp | 7,765 | $921K | 0.2% | $118.61 * | $71.59 | +25.5% | Common | 166764100 |
| SYK | Stryker Corp | 4,250 | $919K | 0.2% | $216.24 * | $147.88 | +36.8% | Common | 863667101 |
| PGR | Progressive Corp | 11,687 | $903K | 0.2% | $77.27 * | $44.72 | +41.9% | Common | 743315103 |
| PG | Procter & Gamble Co | 7,250 | $902K | 0.2% | $124.41 * | $76.45 | +39.2% | Common | 742718109 |
| AJG | Arthur J. Gallagher & Co | 9,819 | $879K | 0.2% | $89.52 * | $54.05 | +53.8% | Common | 363576109 |
| KLAC | Kla-tencor Corp | 5,474 | $873K | 0.1% | $159.48 * | $98.66 | +49.7% | Common | 482480100 |
| LOW | Lowe's Companies Inc | 7,554 | $831K | 0.1% | $110.01 * | $63.56 | +54.3% | Common | 548661107 |
| PAYX | Paychex Inc | 9,814 | $812K | 0.1% | $82.74 * | $47.14 | +46.4% | Common | 704326107 |
| AMGN | Amgen Inc | 4,102 | $794K | 0.1% | $193.56 * | $124.65 | +28.2% | Common | 031162100 |
| SPGI | S&P Global Inc | 3,140 | $769K | 0.1% | $244.90 * | $172.26 | +35.0% | Common | 78409V104 |
| TRV | Travelers Companies Inc | 5,065 | $753K | 0.1% | $148.67 * | $86.33 | +50.7% | Common | 89417E109 |
| PM | Philip Morris International In | 9,688 | $736K | 0.1% | $75.97 * | $51.72 | +6.7% | Common | 718172109 |
| AMP | Ameriprise Financial Inc | 4,910 | $722K | 0.1% | $147.05 * | $89.55 | +47.2% | Common | 03076C106 |
| IWB | iShares Russell 1000 ETF | 4,224 | $695K | 0.1% | $164.54 | $124.85 | +31.8% | Common | 464287622 |
| INTC | Intel Corp | 13,329 | $687K | 0.1% | $51.54 * | $37.21 | +21.5% | Common | 458140100 |
| ELV | Anthem Inc | 2,790 | $670K | 0.1% | $240.14 * | $176.85 | +24.8% | Common | 036752103 |
| IWO | iShares Russell 2000 Growth | 3,427 | $660K | 0.1% | $192.59 | $128.62 | +49.8% | Common | 464287648 |
| NOC | Northrop Grumman Corp | 1,705 | $639K | 0.1% | $374.78 * | $294.31 | +14.9% | Common | 666807102 |
| JNJ | Johnson & Johnson | 4,918 | $636K | 0.1% | $129.32 * | $114.38 | -5.1% | Common | 478160104 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 3,795 | $635K | 0.1% | $167.33 | $118.72 | +40.9% | Common | 01609W102 |
| AVGO | Broadcom Inc | 2,297 | $634K | 0.1% | $276.01 * | $19.80 | +18.7% | Common | 11135F101 |
| MRK | Merck & Co Inc | 7,532 | $634K | 0.1% | $84.17 * | $56.61 | +16.5% | Common | 58933Y105 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $618K | 0.1% | $55.36 * | $23.16 | +104.9% | Common | 609207105 |
| IWN | iShares Russell 2000 Value | 5,152 | $615K | 0.1% | $119.37 | $95.17 | +25.5% | Common | 464287630 |
| NTRS | Northern Trust Corp | 6,484 | $605K | 0.1% | $93.31 * | $75.38 | +2.1% | Common | 665859104 |
| PFG | Principal Financial Group Inc | 10,522 | $601K | 0.1% | $57.12 * | $34.83 | +29.0% | Common | 74251V102 |
| KR | Kroger Co | 23,304 | $601K | 0.1% | $25.79 * | $19.02 | +18.6% | Common | 501044101 |
| — | Inovalon Hldgs Inc Cl A | 36,616 | $600K | 0.1% | $16.39 | $14.55 | — | Common | 45781D101 |
| VB | Vanguard Small-Cap ETF | 3,845 | $592K | 0.1% | $153.97 | $145.59 | +5.7% | Common | 922908751 |
| WDC | Western Digital Corp | 9,680 | $577K | 0.1% | $59.61 * | $32.78 | +33.0% | Common | 958102105 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 464 | $567K | 0.1% | $1221.98 * | $58.25 | +4.0% | Common | 02079K305 |
| — | Walgreens Boots Alliance Inc | 10,034 | $555K | 0.1% | $55.31 | $74.52 | — | Common | 931427108 |
| ABBV | Abbvie Inc Com | 7,287 | $552K | 0.1% | $75.75 * | $50.95 | +14.2% | Common | 00287Y109 |
| MCD | McDonald's Corp | 2,461 | $528K | 0.1% | $214.55 * | $97.78 | +89.9% | Common | 580135101 |
| XOM | Exxon Mobil Corp | 7,394 | $522K | 0.1% | $70.60 * | $56.25 | -6.1% | Common | 30231G102 |
| CFG | Citizens Financial Group Inc | 14,396 | $509K | 0.1% | $35.36 * | $28.01 | -4.6% | Common | 174610105 |
| COR | Amerisourcebergen Corp | 6,028 | $496K | 0.1% | $82.28 * | $65.69 | +3.9% | Common | 03073E105 |
| LNC | Lincoln National Corp | 7,763 | $468K | 0.1% | $60.29 * | $48.88 | -9.0% | Common | 534187109 |
| SWKS | Skyworks Solutions Inc | 5,859 | $464K | 0.1% | $79.19 * | $85.79 | -20.4% | Common | 83088M102 |
| CAH | Cardinal Health Inc | 9,816 | $463K | 0.1% | $47.17 * | $48.46 | -17.8% | Common | 14149Y108 |
| DOX | Amdocs Ltd | 7,010 | $463K | 0.1% | $66.05 * | $50.28 | +15.5% | Common | G02602103 |
| APD | Air Prods Chems Inc | 2,050 | $455K | 0.1% | $221.95 * | $192.55 | -0.9% | Common | 009158106 |
| PWR | Quanta Services Inc | 11,720 | $443K | 0.1% | $37.80 | $37.33 | -0.2% | Common | 74762E102 |
| ACN | Accenture PLC | 2,285 | $440K | 0.1% | $192.56 * | $144.26 | +21.6% | Common | G1151C101 |
| GOOG | Alphabet Inc Cap Stk Cl C | 357 | $435K | 0.1% | $1218.49 * | $55.81 | +8.4% | Common | 02079K107 |
| NICE | Nice Ltd Sponsored ADR | 3,025 | $435K | 0.1% | $143.80 | $134.96 | +6.6% | Common | 653656108 |
| PEP | Pepsico Inc | 3,125 | $428K | 0.1% | $136.96 * | $90.68 | +25.0% | Common | 713448108 |
| CMCSA | Comcast Corp Class A | 9,300 | $419K | 0.1% | $45.05 * | $30.62 | +24.7% | Common | 20030N101 |
| BAC | Bank Of America Corp | 13,915 | $406K | 0.1% | $29.18 * | $22.80 | +9.8% | Common | 060505104 |
| — | Aon Plc Shs Cl A | 1,975 | $382K | 0.1% | $193.42 | $192.91 | — | Common | G0408V102 |
| KMB | Kimberly-Clark Corp | 2,669 | $379K | 0.1% | $142.00 * | $102.90 | +10.8% | Common | 494368103 |
| GLW | Corning Inc | 12,970 | $370K | 0.1% | $28.53 * | $26.62 | -10.1% | Common | 219350105 |
| — | Thomson Reuters Corp | 5,500 | $368K | 0.1% | $66.91 | $64.55 | — | Common | 884903709 |
| TTEK | Tetra Tech Inc New | 4,212 | $365K | 0.1% | $86.66 * | $13.58 | +27.8% | Common | 88162G103 |
| BMO | Bank Of Montreal | 4,535 | $334K | 0.1% | $73.65 * | $40.02 | +40.7% | Common | 063671101 |
| PSX | Phillips 66 | 3,227 | $330K | 0.1% | $102.26 * | $73.27 | +8.3% | Common | 718546104 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $312K | 0.1% | $312000.00 | $214456.19 | +45.4% | Common | 084670108 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $305K | 0.1% | $26.28 | $18.62 | +41.0% | Common | 629209305 |
| PNC | PNC Financial Services Group I | 2,160 | $303K | 0.1% | $140.28 * | $90.13 | +23.6% | Common | 693475105 |
| MO | Altria Group Inc | 7,253 | $297K | 0.1% | $40.95 * | $25.42 | -1.9% | Common | 02209S103 |
| VTV | Vanguard Index Value | 2,614 | $292K | 0.0% | $111.71 | $105.18 | +6.1% | Common | 922908744 |
| ATI | Allegheny Technologies Inc | 14,325 | $290K | 0.0% | $20.24 | $24.37 | -16.9% | Common | 01741R102 |
| GLD | Spdr Gold Trust Shs | 2,000 | $278K | 0.0% | $139.00 | $123.19 | +12.7% | Common | 78463V107 |
| PFE | Pfizer Inc | 7,496 | $269K | 0.0% | $35.89 * | $30.01 | -15.3% | Common | 717081103 |
| WMT | Wal-Mart Inc | 2,242 | $266K | 0.0% | $118.64 * | $28.76 | +25.8% | Common | 931142103 |
| — | TE Connectivity Ltd | 2,850 | $266K | 0.0% | $93.33 | $95.79 | — | Common | H84989104 |
| EXAS | Exact Sciences Corp | 2,900 | $262K | 0.0% | $90.34 | $30.87 | +192.8% | Common | 30063P105 |
| — | BlackRock Inc | 570 | $254K | 0.0% | $445.61 | $392.67 | — | Common | 09247X101 |
| T | AT&T Inc | 6,683 | $253K | 0.0% | $37.86 * | $14.66 | +25.3% | Common | 00206R102 |
| PRU | Prudential Financial Inc | 2,810 | $253K | 0.0% | $90.04 * | $65.76 | -0.1% | Common | 744320102 |
| VUG | Vanguard Index Growth | 1,502 | $250K | 0.0% | $166.44 * | $24.22 | +14.4% | Common | 922908736 |
| WH | Wyndham Hotels & Resorts Inc | 4,603 | $238K | 0.0% | $51.71 | $60.97 | -15.1% | Common | 98311A105 |
| USB | US Bancorp | 4,243 | $235K | 0.0% | $55.39 * | $37.85 | +12.1% | Common | 902973304 |
| MDY | SPDR S&P MidCap 400 ETF | 660 | $233K | 0.0% | $353.03 | $336.47 | +4.8% | Common | 78467Y107 |
| VO | Vanguard Mid-Cap ETF | 1,382 | $232K | 0.0% | $167.87 * | $38.46 | +8.9% | Common | 922908629 |
| NKE | Nike Inc | 2,467 | $232K | 0.0% | $94.04 * | $75.37 | +14.6% | Common | 654106103 |
| ACWX | iShares MSCI ACWI ex US | 4,987 | $230K | 0.0% | $46.12 | $44.09 | +4.4% | Common | 464288240 |
| NEE | Nextera Energy Inc | 938 | $219K | 0.0% | $233.48 * | $46.25 | +8.0% | Common | 65339F101 |
| — | Wyndham Destinations Inc | 4,574 | $210K | 0.0% | $45.91 | $43.94 | — | Common | 98310W108 |
| RSP | Invesco S & P 500 Equal Weight | 1,910 | $206K | 0.0% | $107.85 | $107.33 | +0.7% | Common | 46137V357 |
| ITW | Illinois Tool Works Inc | 1,287 | $201K | 0.0% | $156.18 * | $130.19 | +3.8% | Common | 452308109 |
| — | GTT Communications Inc | 12,630 | $119K | 0.0% | $9.42 | $17.58 | — | Common | 362393100 |