Location: Lakeland, FL
CIK: 0001082509 · Show all filings
Period: Q4 2023 (← Previous) (Next →)
Filing Date: Feb 1, 2024
Total Value: $1.517B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| AAPL | Apple Inc. | 543,286 | $105M | 6.9% | $192.53 * | $83.65 | +118.5% | COM | 037833100 |
| MSFT | Microsoft | 239,655 | $90.12M | 5.9% | $376.04 * | $105.21 | +233.0% | COM | 594918104 |
| HD | Home Depot | 196,753 | $68.19M | 4.5% | $346.55 * | $188.95 | +55.4% | COM | 437076102 |
| GOOG | Alphabet Inc Cap Stk Cl C | 482,698 | $68.03M | 4.5% | $140.93 * | $106.90 | +26.0% | COM | 02079K107 |
| JPM | J P Morgan Chase & Co | 386,259 | $65.7M | 4.3% | $170.10 * | $63.64 | +127.7% | COM | 46625H100 |
| BRK/B | Berkshire Hathaway Inc Del Cl | 184,216 | $65.7M | 4.3% | $356.66 | $147.62 | +137.8% | COM | 084670702 |
| WMT | Wal-Mart Stores Inc | 361,920 | $57.06M | 3.8% | $157.65 * | $32.57 | +58.6% | COM | 931142103 |
| UNH | United Healthcare Corp Com | 97,679 | $51.42M | 3.4% | $526.47 * | $338.30 | +51.1% | COM | 91324P102 |
| CSCO | Cisco Sys Inc | 1,008,782 | $50.96M | 3.4% | $50.52 * | $30.06 | +59.6% | COM | 17275R102 |
| MCD | McDonalds | 168,419 | $49.94M | 3.3% | $296.51 * | $159.96 | +61.7% | COM | 580135101 |
| SBUX | Starbucks Corp | 466,506 | $44.79M | 3.0% | $96.01 * | $77.04 | +19.7% | COM | 855244109 |
| V | Visa Inc Com Cl A | 168,786 | $43.94M | 2.9% | $260.35 * | $185.24 | +31.0% | COM | 92826C839 |
| IJR | iShares Core S&P Small-Cap ETF | 396,243 | $42.89M | 2.8% | $108.25 | $84.28 | — | COM | 464287804 |
| IVV | iShares Core S&P 500 ETF | 89,787 | $42.88M | 2.8% | $477.63 | $214.66 | — | COM | 464287200 |
| PEP | Pepsico, Inc. | 233,073 | $39.59M | 2.6% | $169.84 * | $80.27 | +91.5% | COM | 713448108 |
| PG | Procter & Gamble | 257,531 | $37.74M | 2.5% | $146.54 * | $78.56 | +79.0% | COM | 742718109 |
| COST | Costco Wholesale Corporation | 56,516 | $37.3M | 2.5% | $660.08 * | $462.48 | +24.0% | COM | 22160K105 |
| JNJ | Johnson & Johnson | 237,273 | $37.19M | 2.5% | $156.74 * | $92.15 | +55.8% | COM | 478160104 |
| LMT | Lockheed Martin Corp Com | 80,329 | $36.41M | 2.4% | $453.24 * | $347.11 | +20.3% | COM | 539830109 |
| MRK | Merck & Co. Inc. | 333,743 | $36.38M | 2.4% | $109.02 * | $43.24 | +123.9% | COM | 58933Y105 |
| QQQ | Invesco QQQ Tr Unit Series 1 | 88,813 | $36.37M | 2.4% | $409.52 | $187.17 | — | COM | 46090E103 |
| NEE | NextEra Energy, Inc. | 596,204 | $36.21M | 2.4% | $60.74 * | $59.55 | -10.2% | COM | 65339F101 |
| FPEI | First Trust Instl Pref Secs an | 2,029,706 | $36.19M | 2.4% | $17.83 | $17.83 | — | COM | 33739P855 |
| UPS | United Parcel Service Cl B | 221,900 | $34.89M | 2.3% | $157.23 * | $98.76 | +35.9% | COM | 911312106 |
| CB | Chubb Limited Com Npv | 146,802 | $33.18M | 2.2% | $226.00 * | $213.74 | 0.0% | COM | H1467J104 |
| AMGN | Amgen Inc | 108,838 | $31.35M | 2.1% | $288.02 * | $215.66 | +18.3% | COM | 031162100 |
| CMCSA | Comcast Corp New Cl A | 711,803 | $31.21M | 2.1% | $43.85 * | $41.06 | -2.4% | COM | 20030N101 |
| GD | General Dynamics Corp Com | 102,128 | $26.52M | 1.7% | $259.67 * | $234.24 | 0.0% | COM | 369550108 |
| ONEQ | Fidelity Comwlth Tr Ndq Cp Idx | 354,382 | $20.99M | 1.4% | $59.24 | $68.17 | — | COM | 315912808 |
| QQQM | Invesco NASDAQ 100 ETF | 116,935 | $19.71M | 1.3% | $168.54 | $148.51 | — | COM | 46138G649 |
| KVUE | Kenvue Inc. | 727,824 | $15.67M | 1.0% | $21.53 * | $20.82 | -11.6% | COM | 49177J102 |
| FQAL | Fidelity Quality Factor ETF | 257,748 | $14.01M | 0.9% | $54.34 | $42.20 | — | COM | 316092790 |
| DGRO | iShares Tr Core Div Grwth | 248,441 | $13.37M | 0.9% | $53.82 | $43.49 | — | COM | 46434V621 |
| — | Discover Finl Svcs Com | 61,316 | $6.892M | 0.5% | $112.40 | $43.78 | — | COM | 254709108 |
| BRK/A | Berkshire Hathaway Inc Del Cl | 12 | $6.512M | 0.4% | $542666.67 | $221164.40 | +141.4% | COM | 084670108 |
| SPXL | Direxion Shs Etf Tr Drx S&P 50 | 52,837 | $5.495M | 0.4% | $104.00 | $64.11 | — | COM | 25459W862 |
| LOW | Lowes Cos Inc Com | 24,349 | $5.419M | 0.4% | $222.56 * | $144.52 | +34.7% | COM | 548661107 |
| IJJ | iShares Tr S&P Midcap Value | 42,290 | $4.823M | 0.3% | $114.05 | $102.30 | — | COM | 464287705 |
| AMZN | Amazon Com Inc | 28,995 | $4.406M | 0.3% | $151.96 * | $120.46 | +16.4% | COM | 023135106 |
| SSO | Proshares Tr Ultra S&P 500 | 57,473 | $3.74M | 0.2% | $65.07 | $70.80 | — | COM | 74347R107 |
| ORCL | Oracle Corp Com | 30,768 | $3.244M | 0.2% | $105.43 | $29.83 | +257.7% | COM | 68389X105 |
| XOM | Exxon Mobil Corporation | 27,762 | $2.776M | 0.2% | $99.99 * | $60.69 | +60.8% | COM | 30231G102 |
| SPY | Spyder S & P 500 Depository | 5,613 | $2.668M | 0.2% | $475.33 | $340.98 | — | COM | 78462F103 |
| PFE | Pfizer | 90,341 | $2.601M | 0.2% | $28.79 * | $19.87 | +32.9% | COM | 717081103 |
| CVX | Chevron Corporation | 15,599 | $2.327M | 0.2% | $149.18 * | $84.88 | +62.4% | COM | 166764100 |
| PNC | Pnc Bk Corp Com | 13,630 | $2.111M | 0.1% | $154.88 * | $112.33 | +6.8% | COM | 693475105 |
| IWM | iShares Tr Russell 2000 | 8,274 | $1.661M | 0.1% | $200.75 | $156.18 | — | COM | 464287655 |
| CL | Colgate Palmolive | 20,529 | $1.636M | 0.1% | $79.69 * | $49.82 | +44.0% | COM | 194162103 |
| KO | Coca-Cola | 25,007 | $1.474M | 0.1% | $58.94 * | $33.54 | +58.8% | COM | 191216100 |
| SO | Southern Co Com | 20,985 | $1.471M | 0.1% | $70.10 * | $51.27 | +24.3% | COM | 842587107 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 9,504 | $1.328M | 0.1% | $139.73 * | $109.43 | +21.9% | COM | 02079K305 |
| MDT | Medtronic Inc. | 14,832 | $1.222M | 0.1% | $82.39 * | $85.60 | -16.5% | COM | G5960L103 |
| DFUS | Dimensional ETF Trust - US Equ | 21,610 | $1.12M | 0.1% | $51.83 | $47.13 | — | COM | 25434V401 |
| ABT | Abbott Laboratories | 9,770 | $1.075M | 0.1% | $110.03 * | $38.57 | +149.1% | COM | 002824100 |
| LLY | Eli Lilly & Co. | 1,438 | $838K | 0.1% | $582.75 | $277.73 | +107.1% | COM | 532457108 |
| VTI | Vanguard Index Fds Stk Mrk Etf | 3,516 | $834K | 0.1% | $237.20 | $178.50 | — | COM | 922908769 |
| VB | Vanguard Index Fds Small Cp Et | 3,900 | $832K | 0.1% | $213.33 | $119.08 | — | COM | 922908751 |
| TFC | Truist Finl Corp Com | 22,263 | $822K | 0.1% | $36.92 * | $34.85 | -19.0% | COM | 89832Q109 |
| CATH | Global X Fds S&p 500 Catholic | 13,900 | $806K | 0.1% | $57.99 | $49.57 | — | COM | 37954Y889 |
| DFUV | Dimensional ETF TR US Marketwi | 21,024 | $783K | 0.1% | $37.24 | $31.60 | — | COM | 25434V724 |
| VZ | Verizon Communications Inc. | 19,858 | $749K | 0.0% | $37.72 * | $32.62 | -5.0% | COM | 92343V104 |
| IWR | iShares Tr Russell Midcap | 9,630 | $749K | 0.0% | $77.78 | $72.89 | — | COM | 464287499 |
| META | Facebook Inc Cl A | 2,099 | $743K | 0.0% | $353.98 * | $192.80 | +67.7% | COM | 30303M102 |
| NVDA | Nvidia Corp Com | 1,403 | $695K | 0.0% | $495.37 * | $27.38 | +69.2% | COM | 67066G104 |
| TQQQ | Proshares Tr Ultrapro Qqq | 13,636 | $691K | 0.0% | $50.67 | $28.26 | — | COM | 74347X831 |
| DFAS | Dimensional ETF Trust - US Sma | 11,288 | $673K | 0.0% | $59.62 | $58.38 | — | COM | 25434V500 |
| VIG | Vanguard Specialized Div App E | 3,882 | $661K | 0.0% | $170.27 | $103.55 | — | COM | 921908844 |
| DFAT | Dimensional ETF Trust - US Tar | 12,271 | $642K | 0.0% | $52.32 | $44.79 | — | COM | 25434V609 |
| ADBE | Adobe Sys Inc Com | 1,065 | $635K | 0.0% | $596.24 * | $392.20 | +47.1% | COM | 00724F101 |
| FHLC | Fidelity Msci Hlth Care I | 9,637 | $623K | 0.0% | $64.65 | $34.02 | — | COM | 316092600 |
| MA | Mastercard Inc Cl A | 1,351 | $576K | 0.0% | $426.35 * | $182.19 | +118.0% | COM | 57636Q104 |
| MAR | Marriott Intl Inc | 2,500 | $564K | 0.0% | $225.60 * | $71.22 | +178.8% | COM | 571903202 |
| ABBV | AbbVie Inc | 3,477 | $539K | 0.0% | $155.02 * | $77.51 | +75.1% | COM | 00287Y109 |
| BAC | Bank Of America Corp New | 15,309 | $515K | 0.0% | $33.64 * | $22.84 | +20.9% | COM | 060505104 |
| DVY | iShares Tr Dj Sel Div Inx | 4,300 | $504K | 0.0% | $117.21 | $71.35 | — | COM | 464287168 |
| DUK | Duke Energy Corp | 5,150 | $500K | 0.0% | $97.09 * | $62.98 | +33.1% | COM | 26441C204 |
| ISCG | iShares Tr Small Growth Index | 10,854 | $478K | 0.0% | $44.04 | $65.06 | — | COM | 464288604 |
| IJS | iShares Core S&P Small-Cap ETF | 4,560 | $470K | 0.0% | $103.07 | $97.24 | — | COM | 464287879 |
| DIS | Walt Disney Co | 4,909 | $443K | 0.0% | $90.24 * | $113.63 | -24.1% | COM | 254687106 |
| IVW | iShares Tr S&P 500/Bar Grw | 5,832 | $438K | 0.0% | $75.10 | $92.03 | — | COM | 464287309 |
| MDY | Spdr S&P Mdcap 400 Etf | 862 | $437K | 0.0% | $506.96 | $433.51 | — | COM | 78467Y107 |
| IVE | iShares Tr S&P 500/Bar Value | 2,473 | $430K | 0.0% | $173.88 | $96.03 | — | COM | 464287408 |
| DE | Deere & Co | 1,050 | $420K | 0.0% | $400.00 * | $211.87 | +72.3% | COM | 244199105 |
| CAT | Caterpillar Inc Del Com | 1,397 | $413K | 0.0% | $295.63 * | $133.50 | +88.2% | COM | 149123101 |
| ODFL | Old Dominion Fght Line Com | 990 | $401K | 0.0% | $405.05 * | $104.81 | +86.8% | COM | 679580100 |
| KMB | Kimberly Clark | 3,282 | $399K | 0.0% | $121.57 * | $111.48 | -0.2% | COM | 494368103 |
| AEP | American Elec Pwr Inc | 4,877 | $396K | 0.0% | $81.20 * | $62.99 | +13.9% | COM | 025537101 |
| SCHG | Schwab Strategic Tr Us Lcap Gr | 4,756 | $395K | 0.0% | $83.05 | $83.84 | — | COM | 808524300 |
| CW | Curtiss Wright Corp Com | 1,739 | $388K | 0.0% | $223.12 * | $103.63 | +100.8% | COM | 231561101 |
| PM | Philip Morris Intl Inc Com | 4,115 | $387K | 0.0% | $94.05 * | $61.88 | +35.3% | COM | 718172109 |
| RTX | Raytheon Technologies Corp Com | 4,534 | $381K | 0.0% | $84.03 * | $75.63 | 0.0% | COM | 75513E101 |
| SHY | iShares Tr 1-3 Yr Trs Bd | 4,593 | $377K | 0.0% | $82.08 | $82.08 | — | COM | 464287457 |
| BMY | Bristol Myers Squibb | 7,069 | $363K | 0.0% | $51.35 * | $48.71 | -3.5% | COM | 110122108 |
| COF | Capital One Finl Corp Com | 2,753 | $361K | 0.0% | $131.13 * | $109.62 | -4.6% | COM | 14040H105 |
| PAYX | Paychex Inc Com | 2,994 | $357K | 0.0% | $119.24 * | $35.18 | +215.7% | COM | 704326107 |
| HDV | iShares Tr Hgh Div Eqt Fd | 3,448 | $352K | 0.0% | $102.09 | $74.94 | — | COM | 46429B663 |
| OEF | iShares Tr S&P 100 Idx Fd | 1,525 | $341K | 0.0% | $223.61 | $187.30 | — | COM | 464287101 |
| UNP | Union Pac Corp Com | 1,384 | $340K | 0.0% | $245.66 * | $189.51 | +10.4% | COM | 907818108 |
| XLP | Sector Spdr Tr Sbi Cons Stpls | 4,593 | $331K | 0.0% | $72.07 | $68.05 | — | COM | 81369Y308 |
| AVGO | Avago Technologies Ltd Com | 295 | $329K | 0.0% | $1115.25 * | $68.73 | +34.2% | COM | 11135F101 |
| HON | Honeywell Intl Inc | 1,548 | $325K | 0.0% | $209.95 * | $172.33 | 0.0% | COM | 438516106 |
| IBM | International Business Machine | 1,965 | $321K | 0.0% | $163.36 * | $113.78 | +24.4% | COM | 459200101 |
| APD | Air Prods & Chems Inc Com | 1,152 | $315K | 0.0% | $273.44 * | $259.21 | 0.0% | COM | 009158106 |
| XLF | Select Sector Spdr Tr Sbi Int- | 8,280 | $311K | 0.0% | $37.56 | $30.34 | — | COM | 81369Y605 |
| TSLA | Tesla Motors, Inc. | 1,246 | $310K | 0.0% | $248.80 * | $201.81 | +17.8% | COM | 88160R101 |
| DHR | Danaher Corp Del Com | 1,321 | $306K | 0.0% | $231.64 * | $210.35 | 0.0% | COM | 235851102 |
| NSC | Norfolk Southern Corp Com | 1,264 | $299K | 0.0% | $236.55 * | $226.47 | -11.6% | COM | 655844108 |
| INTC | Intel | 5,905 | $297K | 0.0% | $50.30 * | $40.04 | 0.0% | COM | 458140100 |
| QCOM | Qualcomm Inc Com | 2,049 | $296K | 0.0% | $144.46 * | $118.34 | 0.0% | COM | 747525103 |
| ACN | Accenture Plc Ireland Shs Clas | 842 | $295K | 0.0% | $350.36 * | $312.68 | 0.0% | COM | G1151C101 |
| SRE | Sempra Energy Com | 3,900 | $291K | 0.0% | $74.62 * | $49.89 | +33.8% | COM | 816851109 |
| XLK | Select Sector Spdr Tr Sbi Int- | 1,511 | $291K | 0.0% | $192.59 | $136.20 | — | COM | 81369Y803 |
| ALL | Allstate Corp Com | 2,029 | $284K | 0.0% | $139.97 * | $124.75 | 0.0% | COM | 020002101 |
| AON | Aon Plc Com USD0.01 Cl A | 965 | $281K | 0.0% | $291.19 * | $191.78 | +64.4% | COM | G0403H108 |
| IWP | iShares Tr Russell Mcp Gr | 2,618 | $273K | 0.0% | $104.28 | $83.51 | — | COM | 464287481 |
| URI | United Rentals Inc Com | 456 | $261K | 0.0% | $572.37 * | $361.03 | +28.2% | COM | 911363109 |
| T | AT&T Corp | 15,365 | $258K | 0.0% | $16.79 * | $14.47 | -1.8% | COM | 00206R102 |
| CLX | Clorox Co. | 1,781 | $254K | 0.0% | $142.62 * | $115.35 | +7.5% | COM | 189054109 |
| TMO | Thermo Fisher Scientific Inc | 477 | $253K | 0.0% | $530.40 * | $480.76 | 0.0% | COM | 883556102 |
| NKE | Nike Inc Cl B | 2,306 | $250K | 0.0% | $108.41 * | $102.99 | 0.0% | COM | 654106103 |
| VXUS | Vanguard Star Fd Vanguard Tota | 4,282 | $248K | 0.0% | $57.92 | $57.92 | — | COM | 921909768 |
| CVS | CVS Corp Com | 3,118 | $246K | 0.0% | $78.90 * | $74.86 | -12.6% | COM | 126650100 |
| FNCL | Fidelity Msci Finls Idx | 4,426 | $237K | 0.0% | $53.55 | $47.22 | — | COM | 316092501 |
| AMR | Alpha Metallurgical Resour Inc | 692 | $235K | 0.0% | $339.60 * | $263.02 | 0.0% | COM | 020764106 |
| VUG | Vanguard Index Fds Growth Etf | 706 | $219K | 0.0% | $310.20 | $310.20 | — | COM | 922908736 |
| ZTS | Zoetis Inc Com USD0.01 Cl A | 1,101 | $217K | 0.0% | $197.09 * | $172.86 | 0.0% | COM | 98978V103 |
| AXP | American Express Co Com | 1,137 | $213K | 0.0% | $187.34 * | $156.99 | 0.0% | COM | 025816109 |
| FPFD | Fidelity Preferred Securities | 10,000 | $208K | 0.0% | $20.80 | $20.80 | — | COM | 316092261 |
| SCHB | Schwab Strategic Tr Us Brd Mkt | 3,650 | $203K | 0.0% | $55.62 | $49.91 | — | COM | 808524102 |
| DFAC | Dimensional ETF Trust - US Cor | 6,959 | $203K | 0.0% | $29.17 | $29.17 | — | COM | 25434V708 |
| HBAN | Huntington Bancshares Com | 15,331 | $195K | 0.0% | $12.72 * | $12.39 | -19.5% | COM | 446150104 |
| F | Ford Motor Corp | 12,413 | $151K | 0.0% | $12.16 * | $8.90 | +8.2% | COM | 345370860 |
| — | IR 4C Inc. Class | 50,000 | $101K | 0.0% | $2.02 | $1.00 | — | COM | 45000Z107 |
| BW | Babcock & Wilcox Enterprised, | 18,333 | $27,000 | 0.0% | $1.47 * | $3.14 | -32.1% | COM | 05614L209 |
| — | Massey Energy Co Cv Escrow Cb | 3,652,000 | $0 | 0.0% | $0.00 | — | — | COM | 576ESC115 |
| — | Alpha Nat Inc Escrow GCB Bond | 2,525,002 | $0 | 0.0% | $0.00 | — | — | COM | 020ESC190 |
| MJNA | Medical Marijuana Inc Com | 28,000 | $0 | 0.0% | $0.00 | $0.02 | -69.1% | COM | 58463A105 |
| ACCR | Access Power Inc Com | 40,000 | $0 | 0.0% | $0.00 | $0.00 | -54.1% | COM | 00431N108 |
| — | Alpha Natural Resources Inc Es | 15,000 | $0 | 0.0% | $0.00 | — | — | COM | 020ESC216 |
| HCMC | Healthier Choices Mgmt Corp | 20,000 | $0 | 0.0% | $0.00 | $0.00 | -3.4% | COM | 42226N109 |
| — | CBA Florida Inc | 40,000 | $0 | 0.0% | $0.00 | — | — | COM | 12482D103 |