Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2023 (← Previous) (Next →)
Filing Date: Feb 14, 2024
Total Value: $860M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 899,330 | $213M | 24.8% | $116.35 | — | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,638,650 | $115M | 13.4% | $68.29 | — | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 211,965 | $64.26M | 7.5% | $170.58 | — | Common | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 555,139 | $60.09M | 7.0% | $77.34 | — | Common | 464287804 |
| DGRO | iShares Core Dividend Growth | 899,155 | $48.39M | 5.6% | $47.73 | — | Common | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 286,508 | $47.35M | 5.5% | $121.12 | — | Common | 464287598 |
| AGG | iShares Core US Aggregate Bond | 456,548 | $45.31M | 5.3% | $110.80 | — | Common | 464287226 |
| IJH | iShares Core S&P Mid-Cap ETF | 151,931 | $42.11M | 4.9% | $176.25 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,467 | $21.14M | 2.5% | $248.19 | — | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 349,522 | $14.02M | 1.6% | $15.42 | +106.0% | Common | 319390100 |
| JPST | JPMorgan Ultra-Short Income ET | 216,961 | $10.9M | 1.3% | $50.14 | — | Common | 46641Q837 |
| AAPL | Apple Inc | 51,852 | $9.983M | 1.2% | $136.64 | +33.8% | Common | 037833100 |
| MSFT | Microsoft Corp | 17,868 | $6.719M | 0.8% | $166.83 | +110.0% | Common | 594918104 |
| JPM | JPMorgan Chase & Co | 29,810 | $5.071M | 0.6% | $99.93 | +45.0% | Common | 46625H100 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 36,294 | $5.07M | 0.6% | $109.05 | +22.3% | Common | 02079K305 |
| FISV | Fiserv Inc | 36,457 | $4.843M | 0.6% | $77.30 | +58.7% | Common | 337738108 |
| AVGO | Broadcom Inc | 3,752 | $4.188M | 0.5% | $35.99 | +156.3% | Common | 11135F101 |
| NVDA | Nvidia Corp | 6,944 | $3.439M | 0.4% | $31.70 | +46.1% | Common | 67066G104 |
| MTUM | iShares Edge MSCI USA Momentum | 20,335 | $3.19M | 0.4% | $138.52 | — | Common | 46432F396 |
| LLY | Lilly Eli Co | 5,302 | $3.091M | 0.4% | $170.00 | +238.3% | Common | 532457108 |
| — | Arista Networks Inc | 13,015 | $3.065M | 0.4% | $164.57 | — | Common | 040413106 |
| IVV | iShares S&P 500 Core | 5,873 | $2.805M | 0.3% | $344.79 | — | Common | 464287200 |
| ACN | Accenture PLC | 7,410 | $2.6M | 0.3% | $277.36 | +12.7% | Common | G1151C101 |
| XLK | Technology Select Sector SPDR | 13,385 | $2.576M | 0.3% | $116.66 | — | Common | 81369Y803 |
| ADI | Analog Devices Inc | 12,960 | $2.573M | 0.3% | $111.18 | +54.9% | Common | 032654105 |
| ADBE | Adobe Inc | 4,170 | $2.488M | 0.3% | $405.46 | +42.2% | Common | 00724F101 |
| COR | CENCORA INC | 12,019 | $2.468M | 0.3% | $114.25 | +67.8% | Common | 03073E105 |
| PWR | Quanta Services Inc | 10,910 | $2.354M | 0.3% | $88.33 | +108.6% | Common | 74762E102 |
| XOM | Exxon Mobil Corp | 23,197 | $2.319M | 0.3% | $72.73 | +34.2% | Common | 30231G102 |
| CSCO | Cisco Systems Inc | 45,318 | $2.289M | 0.3% | $40.84 | +17.5% | Common | 17275R102 |
| XLE | Energy Select Sector SPDR ETF | 27,122 | $2.274M | 0.3% | $68.41 | — | Common | 81369Y506 |
| UNH | UnitedHealth Group Inc | 4,158 | $2.189M | 0.3% | $216.83 | +135.8% | Common | 91324P102 |
| — | Lam Research Corporation | 2,779 | $2.177M | 0.3% | $272.04 | — | Common | 512807108 |
| COST | Costco Wholesale Corp | 3,222 | $2.127M | 0.2% | $339.75 | +68.8% | Common | 22160K105 |
| TMUS | T Mobile US Inc | 12,936 | $2.074M | 0.2% | $104.63 | +36.8% | Common | 872590104 |
| PEP | Pepsico Inc | 11,773 | $2M | 0.2% | $122.33 | +25.7% | Common | 713448108 |
| SYK | Stryker Corp | 6,558 | $1.964M | 0.2% | $208.21 | +32.0% | Common | 863667101 |
| IQV | Iqvia Holdings Inc | 8,395 | $1.942M | 0.2% | $200.89 | +2.2% | Common | 46266C105 |
| C | Citigroup Inc | 37,353 | $1.921M | 0.2% | $49.93 | -17.2% | Common | 172967424 |
| TXN | Texas Instruments Inc | 10,844 | $1.848M | 0.2% | $109.75 | +32.6% | Common | 882508104 |
| EA | Electronic Arts Inc | 13,490 | $1.846M | 0.2% | $118.28 | +10.5% | Common | 285512109 |
| LOW | Lowe's Companies Inc | 8,267 | $1.84M | 0.2% | $101.14 | +92.5% | Common | 548661107 |
| RSG | Republic Services Inc | 11,116 | $1.833M | 0.2% | $87.87 | +72.2% | Common | 760759100 |
| BAC | Bank Of America Corp | 54,226 | $1.826M | 0.2% | $31.03 | -11.0% | Common | 060505104 |
| CSX | CSX Corp Com | 50,733 | $1.759M | 0.2% | $29.46 | +4.7% | Common | 126408103 |
| ICE | Intercontinental Exchange Inc | 13,604 | $1.747M | 0.2% | $71.83 | +53.7% | Common | 45866F104 |
| TJX | TJX Companies Inc | 18,291 | $1.716M | 0.2% | $67.64 | +29.0% | Common | 872540109 |
| PRU | Prudential Financial Inc | 16,407 | $1.702M | 0.2% | $87.89 | -1.4% | Common | 744320102 |
| SLB | Schlumberger Ltd | 32,376 | $1.685M | 0.2% | $41.72 | +22.7% | Common | 806857108 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.597M | 0.2% | $92.01 | — | Common | 81369Y704 |
| CTVA | Corteva Inc Com | 31,946 | $1.531M | 0.2% | $54.07 | -13.9% | Common | 22052L104 |
| DRI | Darden Restaurants Inc | 9,145 | $1.503M | 0.2% | $110.97 | +27.8% | Common | 237194105 |
| KO | Coca-Cola Co | 25,380 | $1.496M | 0.2% | $38.39 | +38.7% | Common | 191216100 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.463M | 0.2% | $156.60 | — | Common | 464287622 |
| GD | General Dynamics Corp | 5,518 | $1.433M | 0.2% | $213.60 | +9.7% | Common | 369550108 |
| AMZN | Amazon.com Inc | 9,205 | $1.399M | 0.2% | $126.48 | +10.8% | Common | 023135106 |
| DIS | Walt Disney Company | 15,470 | $1.397M | 0.2% | $112.08 | -23.1% | Common | 254687106 |
| QCOM | Qualcomm Inc | 9,228 | $1.335M | 0.2% | $91.52 | +29.3% | Common | 747525103 |
| AMGN | Amgen Inc | 4,394 | $1.266M | 0.1% | $188.37 | +35.4% | Common | 031162100 |
| EXPE | Expedia Group Inc New | 8,183 | $1.242M | 0.1% | $123.57 | -1.7% | Common | 30212P303 |
| USMV | iShares Edge MSCI Min Vol USA | 15,793 | $1.232M | 0.1% | $64.22 | — | Common | 46429B697 |
| PG | Procter & Gamble Co | 8,335 | $1.221M | 0.1% | $105.28 | +33.6% | Common | 742718109 |
| IWM | iShares Russell 2000 | 5,923 | $1.189M | 0.1% | $188.91 | — | Common | 464287655 |
| EOG | EOG Res Inc | 9,526 | $1.152M | 0.1% | $104.44 | +10.7% | Common | 26875P101 |
| ABBV | Abbvie Inc Com | 7,359 | $1.14M | 0.1% | $99.84 | +35.9% | Common | 00287Y109 |
| ELV | Elevance Health INC | 2,390 | $1.127M | 0.1% | $260.16 | +71.7% | Common | 036752103 |
| KR | Kroger Co | 24,452 | $1.118M | 0.1% | $27.88 | +52.0% | Common | 501044101 |
| VB | Vanguard Small-Cap ETF | 5,133 | $1.095M | 0.1% | $171.15 | — | Common | 922908751 |
| MRK | Merck & Co Inc | 9,931 | $1.083M | 0.1% | $66.34 | +45.9% | Common | 58933Y105 |
| JCI | Johnson Controls Intl, PLC | 18,617 | $1.073M | 0.1% | $42.04 | +20.6% | Common | G51502105 |
| GOOG | Alphabet Inc Cap Stk Cl C | 7,490 | $1.056M | 0.1% | $111.14 | +21.2% | Common | 02079K107 |
| PM | Philip Morris International In | 11,186 | $1.052M | 0.1% | $56.96 | +47.0% | Common | 718172109 |
| GLD | Spdr Gold Trust Shs | 5,500 | $1.051M | 0.1% | $158.66 | — | Common | 78463V107 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $1.01M | 0.1% | $48.31 | — | Common | 81369Y407 |
| WTRG | Essential Utilities, Inc | 26,386 | $986K | 0.1% | $45.74 | -23.7% | Common | 29670G102 |
| INTC | Intel Corp | 19,189 | $964K | 0.1% | $41.45 | -3.4% | Common | 458140100 |
| MDLZ | Mondelez Intl Inc Class A | 13,060 | $946K | 0.1% | $27.59 | +133.1% | Common | 609207105 |
| AMT | American Tower Corp | 4,212 | $909K | 0.1% | $183.48 | -4.5% | Common | 03027X100 |
| XLF | Financial Select Sector SPDR E | 24,095 | $906K | 0.1% | $29.49 | — | Common | 81369Y605 |
| ITW | Illinois Tool Works Inc | 3,331 | $873K | 0.1% | $197.83 | +14.9% | Common | 452308109 |
| JNJ | Johnson & Johnson | 5,522 | $866K | 0.1% | $133.74 | +7.4% | Common | 478160104 |
| CVX | Chevron Corp | 5,600 | $835K | 0.1% | $87.63 | +57.2% | Common | 166764100 |
| IWO | iShares Russell 2000 Growth | 3,132 | $790K | 0.1% | $132.15 | — | Common | 464287648 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,551 | $787K | 0.1% | $67.03 | — | Common | 78467Y107 |
| CIEN | Ciena Corp | 17,236 | $776K | 0.1% | $45.54 | -3.2% | Common | 171779309 |
| MCD | McDonald's Corp | 2,480 | $735K | 0.1% | $185.36 | +39.6% | Common | 580135101 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $730K | 0.1% | $83.80 | — | Common | 92204A884 |
| IWN | iShares Russell 2000 Value | 4,604 | $715K | 0.1% | $94.29 | — | Common | 464287630 |
| AMD | Advanced Micro Devices Inc | 4,801 | $708K | 0.1% | $98.44 | +19.7% | Common | 007903107 |
| VO | Vanguard Mid-Cap ETF | 3,012 | $701K | 0.1% | $237.21 | — | Common | 922908629 |
| — | BlackRock Inc | 830 | $674K | 0.1% | $493.61 | — | Common | 09247X101 |
| HD | Home Depot Inc | 1,936 | $671K | 0.1% | $168.67 | +74.1% | Common | 437076102 |
| TTEK | Tetra Tech Inc New | 3,961 | $661K | 0.1% | $15.04 | +112.3% | Common | 88162G103 |
| TDG | Transdigm Group Inc | 652 | $660K | 0.1% | $320.31 | +150.6% | Common | 893641100 |
| TRI | Thomson Reuters Corp. | 4,477 | $655K | 0.1% | $124.59 | +2.9% | Common | 884903808 |
| APD | Air Prods Chems Inc | 2,370 | $649K | 0.1% | $204.76 | +26.6% | Common | 009158106 |
| ABT | Abbott Laboratories | 5,718 | $629K | 0.1% | $112.17 | -14.3% | Common | 002824100 |
| NKE | Nike Inc | 5,713 | $620K | 0.1% | $102.45 | +0.5% | Common | 654106103 |
| ATI | Allegheny Technologies Inc | 13,455 | $612K | 0.1% | $24.34 | +70.6% | Common | 01741R102 |
| PNC | PNC Financial Services Group I | 3,713 | $575K | 0.1% | $112.98 | +6.2% | Common | 693475105 |
| DOX | Amdocs Ltd ADR | 5,898 | $518K | 0.1% | $53.80 | +47.0% | Common | G02602103 |
| XLC | Communication Sector Select SP | 7,057 | $513K | 0.1% | $54.21 | — | Common | 81369Y852 |
| ISRG | Intuitive Surgical Inc | 1,495 | $504K | 0.1% | $314.92 | -5.3% | Common | 46120E602 |
| ETN | Eaton Corp PLC | 2,042 | $492K | 0.1% | $142.59 | +51.2% | Common | G29183103 |
| AON | Aon PLC Shs Cl A | 1,632 | $475K | 0.1% | $198.34 | +59.0% | Common | G0403H108 |
| VUG | Vanguard Index Growth | 1,502 | $467K | 0.1% | $134.49 | — | Common | 922908736 |
| USB | US Bancorp | 10,743 | $465K | 0.1% | $37.08 | -10.7% | Common | 902973304 |
| MGEE | MGE Energy Inc | 6,238 | $451K | 0.1% | $64.85 | +6.5% | Common | 55277P104 |
| MA | Mastercard Inc Cl A | 1,050 | $448K | 0.1% | $349.62 | +13.6% | Common | 57636Q104 |
| NICE | Nice Ltd Sponsored ADR | 2,243 | $448K | 0.1% | $147.85 | — | Common | 653656108 |
| V | Visa Inc | 1,656 | $431K | 0.1% | $220.20 | +10.2% | Common | 92826C839 |
| NULV | Nuveen ESG Large Cap Value | 11,645 | $418K | 0.0% | $31.12 | — | Common | 67092P300 |
| — | TE Connectivity Ltd | 2,955 | $415K | 0.0% | $87.17 | — | Common | H84989104 |
| AMP | Ameriprise Financial Inc | 1,093 | $415K | 0.0% | $246.22 | +35.4% | Common | 03076C106 |
| WMT | Wal-Mart Inc | 2,626 | $414K | 0.0% | $32.65 | +58.2% | Common | 931142103 |
| BRK/B | Berkshire Hathaway INC-CL B | 1,157 | $413K | 0.0% | $296.68 | +18.3% | Common | 084670702 |
| VTV | Vanguard Index Value | 2,689 | $402K | 0.0% | $101.31 | — | Common | 922908744 |
| UNP | Union Pacific Corp | 1,619 | $398K | 0.0% | $165.36 | +26.5% | Common | 907818108 |
| EFA | iShares MSCI EAFE ETF | 5,128 | $386K | 0.0% | $68.92 | — | Common | 464287465 |
| WEYS | Weyco Group Inc | 12,096 | $379K | 0.0% | $23.56 | +20.5% | Common | 962149100 |
| CTAS | Cintas Corporation | 612 | $369K | 0.0% | $105.76 | +24.5% | Common | 172908105 |
| CRL | Charles River Labs Intl | 1,505 | $356K | 0.0% | $197.17 | -0.3% | Common | 159864107 |
| META | Meta Platforms Inc | 998 | $353K | 0.0% | $299.06 | +8.1% | Common | 30303M102 |
| GLW | Corning Inc | 11,406 | $347K | 0.0% | $26.80 | +1.2% | Common | 219350105 |
| MCHP | Microchip Technology Inc | 3,762 | $339K | 0.0% | $70.75 | +8.8% | Common | 595017104 |
| NVO | Novo Nordisk A/S ADR | 3,082 | $319K | 0.0% | $103.45 | — | Common | 670100205 |
| FIS | Fidelity National Information | 5,284 | $317K | 0.0% | $66.74 | -21.6% | Common | 31620M106 |
| VEA | Vanguard FTSE Developed Market | 6,528 | $313K | 0.0% | $42.77 | — | Common | 921943858 |
| MO | Altria Group Inc | 7,616 | $307K | 0.0% | $25.79 | +35.0% | Common | 02209S103 |
| PFE | Pfizer Inc | 10,616 | $306K | 0.0% | $32.34 | -18.4% | Common | 717081103 |
| IBM | International Business Machine | 1,843 | $301K | 0.0% | $118.25 | +19.7% | Common | 459200101 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $301K | 0.0% | $44.22 | — | Common | 464288240 |
| WM | Waste Mgmt Inc Del | 1,657 | $297K | 0.0% | $131.59 | +23.4% | Common | 94106L109 |
| AXP | American Express CO | 1,566 | $293K | 0.0% | $151.91 | +3.3% | Common | 025816109 |
| AJG | Arthur J. Gallagher & Co | 1,294 | $291K | 0.0% | $158.13 | +47.0% | Common | 363576109 |
| NEE | Nextera Energy Inc | 4,738 | $288K | 0.0% | $63.57 | -15.9% | Common | 65339F101 |
| SCHW | The Charles Schwab Corp | 4,041 | $278K | 0.0% | $69.74 | -19.5% | Common | 808513105 |
| PSX | Phillips 66 | 2,081 | $277K | 0.0% | $91.59 | +21.2% | Common | 718546104 |
| ARKK | Ark Innovation | 5,224 | $274K | 0.0% | $39.67 | — | Common | 00214Q104 |
| SBUX | Starbucks Corp | 2,835 | $272K | 0.0% | $80.53 | +14.5% | Common | 855244109 |
| ROK | Rockwell Automation Inc | 867 | $269K | 0.0% | $237.86 | +13.6% | Common | 773903109 |
| FBLAX | Franklin Managed Income Cl A | 20,812 | $259K | 0.0% | $12.44 | — | Common | 353612682 |
| VGT | Vanguard Information Technolog | 519 | $251K | 0.0% | $385.47 | — | Common | 92204A702 |
| IWS | iShares Russell Mid-Cap Value | 2,127 | $247K | 0.0% | $116.29 | — | Common | 464287473 |
| XEL | Xcel Energy Inc. | 3,987 | $247K | 0.0% | $57.26 | -3.1% | Common | 98389B100 |
| MCK | McKesson Corp | 523 | $242K | 0.0% | $380.60 | +18.3% | Common | 58155Q103 |
| PYPL | Paypal Hldgs Inc | 3,849 | $236K | 0.0% | $133.66 | -57.2% | Common | 70450Y103 |
| KMB | Kimberly-Clark Corp | 1,908 | $232K | 0.0% | $103.75 | +7.2% | Common | 494368103 |
| DHR | Danaher Corp | 1,000 | $231K | 0.0% | $255.73 | -17.7% | Common | 235851102 |
| BA | Boeing Co | 853 | $222K | 0.0% | $213.87 | 0.0% | Common | 097023105 |
| CMI | Cummins Inc | 904 | $217K | 0.0% | $220.78 | -1.8% | Common | 231021106 |
| VLO | Valero Energy Corp | 1,657 | $215K | 0.0% | $99.36 | +20.1% | Common | 91913Y100 |
| IXN | Ishares Tr Global Tech ETF | 3,143 | $214K | 0.0% | $68.18 | — | Common | 464287291 |
| VZ | Verizon Communications Inc | 5,475 | $206K | 0.0% | $31.00 | 0.0% | Common | 92343V104 |
| BMY | Bristol Myers Squibb Co | 3,998 | $205K | 0.0% | $54.41 | -13.6% | Common | 110122108 |
| PH | Parker Hannifin Corp | 445 | $205K | 0.0% | $407.15 | 0.0% | Common | 701094104 |
| HON | Honeywell International Inc | 957 | $201K | 0.0% | $172.33 | 0.0% | Common | 438516106 |
| — | Barrick Gold Corp ADR | 11,000 | $199K | 0.0% | $20.21 | — | Common | 067901108 |
| PLTR | Palantir Technologies Inc | 10,811 | $186K | 0.0% | $22.08 | -19.3% | Common | 69608A108 |
| FTCIX | Franklin Conservative Allocati | 10,093 | $133K | 0.0% | $13.22 | — | Common | 35472P109 |
| — | Terran Orbital Corporation | 10,000 | $11,400 | 0.0% | $0.83 | — | Common | 88105P103 |
| AFIB | Acutus Medical | 10,000 | $2,019 | 0.0% | $1.21 | -67.6% | Common | 005111109 |