Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q3 2023 (← Previous) (Next →)
Filing Date: Nov 14, 2023
Total Value: $785M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 889,751 | $189M | 24.1% | $115.05 | — | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,635,060 | $105M | 13.4% | $68.29 | — | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 211,685 | $56.31M | 7.2% | $170.58 | — | Common | 464287614 |
| IJR | iShares Core S&P Small-Cap ETF | 547,866 | $51.68M | 6.6% | $76.93 | — | Common | 464287804 |
| DGRO | iShares Core Dividend Growth | 900,290 | $44.59M | 5.7% | $47.73 | — | Common | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 282,486 | $42.89M | 5.5% | $120.49 | — | Common | 464287598 |
| AGG | iShares Core US Aggregate Bond | 449,896 | $42.31M | 5.4% | $110.97 | — | Common | 464287226 |
| IJH | iShares Core S&P Mid-Cap ETF | 150,323 | $37.48M | 4.8% | $175.17 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,443 | $19M | 2.4% | $248.19 | — | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 355,552 | $10.67M | 1.4% | $15.42 | +92.0% | Common | 319390100 |
| JPST | JPMorgan Ultra-Short Income ET | 209,944 | $10.53M | 1.3% | $50.14 | — | Common | 46641Q837 |
| AAPL | Apple Inc | 54,438 | $9.32M | 1.2% | $136.64 | +32.7% | Common | 037833100 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 41,614 | $5.446M | 0.7% | $109.05 | +17.7% | Common | 02079K305 |
| MSFT | Microsoft Corp | 14,559 | $4.597M | 0.6% | $125.12 | +159.4% | Common | 594918104 |
| JPM | JPMorgan Chase & Co | 29,373 | $4.26M | 0.5% | $99.26 | +43.4% | Common | 46625H100 |
| FISV | Fiserv Inc | 36,457 | $4.118M | 0.5% | $77.30 | +59.3% | Common | 337738108 |
| LLY | Lilly Eli Co | 6,467 | $3.474M | 0.4% | $170.00 | +198.1% | Common | 532457108 |
| PEP | Pepsico Inc | 18,154 | $3.076M | 0.4% | $122.33 | +36.6% | Common | 713448108 |
| AVGO | Broadcom Inc | 3,592 | $2.983M | 0.4% | $33.48 | +150.8% | Common | 11135F101 |
| MTUM | iShares Edge MSCI USA Momentum | 20,335 | $2.841M | 0.4% | $138.52 | — | Common | 46432F396 |
| IVV | iShares S&P 500 Core | 6,356 | $2.729M | 0.3% | $344.79 | — | Common | 464287200 |
| CSCO | Cisco Systems Inc | 48,884 | $2.628M | 0.3% | $40.84 | +23.2% | Common | 17275R102 |
| XLE | Energy Select Sector SPDR ETF | 27,508 | $2.486M | 0.3% | $68.41 | — | Common | 81369Y506 |
| — | Arista Networks Inc | 12,897 | $2.372M | 0.3% | $164.57 | — | Common | 040413106 |
| ADI | Analog Devices Inc | 12,952 | $2.268M | 0.3% | $111.18 | +59.2% | Common | 032654105 |
| ACN | Accenture PLC | 7,380 | $2.266M | 0.3% | $277.36 | +9.7% | Common | G1151C101 |
| VCRRX | Versus Capital Real Assets Fun | 81,295 | $2.217M | 0.3% | $27.63 | — | Common | 92535N100 |
| XLK | Technology Select Sector SPDR | 13,385 | $2.194M | 0.3% | $116.66 | — | Common | 81369Y803 |
| ADBE | Adobe Inc | 4,156 | $2.119M | 0.3% | $405.46 | +29.4% | Common | 00724F101 |
| COR | CENCORA INC | 11,713 | $2.108M | 0.3% | $112.22 | +61.3% | Common | 03073E105 |
| PWR | Quanta Services Inc | 11,195 | $2.094M | 0.3% | $88.33 | +126.3% | Common | 74762E102 |
| UNH | UnitedHealth Group Inc | 4,078 | $2.056M | 0.3% | $211.05 | +122.7% | Common | 91324P102 |
| ABBV | Abbvie Inc Com | 13,717 | $2.045M | 0.3% | $99.84 | +35.6% | Common | 00287Y109 |
| KO | Coca-Cola Co | 36,287 | $2.031M | 0.3% | $38.39 | +45.1% | Common | 191216100 |
| AMZN | Amazon.com Inc | 15,755 | $2.003M | 0.3% | $126.48 | +5.9% | Common | 023135106 |
| AMGN | Amgen Inc | 7,399 | $1.989M | 0.3% | $188.37 | +23.1% | Common | 031162100 |
| HD | Home Depot Inc | 6,402 | $1.934M | 0.2% | $168.67 | +79.6% | Common | 437076102 |
| SLB | Schlumberger Ltd | 32,538 | $1.897M | 0.2% | $41.72 | +30.4% | Common | 806857108 |
| MCD | McDonald's Corp | 7,188 | $1.894M | 0.2% | $185.36 | +45.4% | Common | 580135101 |
| ELV | Elevance Health INC | 4,297 | $1.871M | 0.2% | $260.16 | +67.8% | Common | 036752103 |
| TMUS | T Mobile US Inc | 12,759 | $1.787M | 0.2% | $104.09 | +28.6% | Common | 872590104 |
| NVDA | Nvidia Corp | 4,090 | $1.779M | 0.2% | $21.50 | +108.2% | Common | 67066G104 |
| — | Lam Research Corporation | 2,829 | $1.773M | 0.2% | $272.04 | — | Common | 512807108 |
| TXN | Texas Instruments Inc | 10,774 | $1.713M | 0.2% | $109.75 | +44.8% | Common | 882508104 |
| SYK | Stryker Corp | 6,135 | $1.677M | 0.2% | $203.61 | +37.5% | Common | 863667101 |
| JNJ | Johnson & Johnson | 10,723 | $1.67M | 0.2% | $133.74 | +14.6% | Common | 478160104 |
| XOM | Exxon Mobil Corp | 14,172 | $1.666M | 0.2% | $56.90 | +77.5% | Common | 30231G102 |
| COST | Costco Wholesale Corp | 2,941 | $1.662M | 0.2% | $317.42 | +67.7% | Common | 22160K105 |
| PG | Procter & Gamble Co | 11,344 | $1.655M | 0.2% | $105.28 | +36.9% | Common | 742718109 |
| PRU | Prudential Financial Inc | 17,263 | $1.638M | 0.2% | $87.89 | -4.1% | Common | 744320102 |
| LOW | Lowe's Companies Inc | 7,806 | $1.622M | 0.2% | $95.61 | +124.8% | Common | 548661107 |
| TJX | TJX Companies Inc | 18,177 | $1.616M | 0.2% | $67.64 | +26.2% | Common | 872540109 |
| IQV | Iqvia Holdings Inc | 8,181 | $1.61M | 0.2% | $200.78 | +8.1% | Common | 46266C105 |
| EA | Electronic Arts Inc | 13,248 | $1.595M | 0.2% | $118.05 | +5.3% | Common | 285512109 |
| BAC | Bank Of America Corp | 56,877 | $1.557M | 0.2% | $31.03 | -10.3% | Common | 060505104 |
| RSG | Republic Services Inc | 10,876 | $1.55M | 0.2% | $86.47 | +66.9% | Common | 760759100 |
| CSX | CSX Corp Com | 49,713 | $1.529M | 0.2% | $29.43 | +3.9% | Common | 126408103 |
| ICE | Intercontinental Exchange Inc | 13,296 | $1.463M | 0.2% | $70.93 | +56.7% | Common | 45866F104 |
| XLI | Industrials Select Sector SPDR | 14,013 | $1.421M | 0.2% | $92.01 | — | Common | 81369Y704 |
| PAYX | Paychex Inc | 11,936 | $1.377M | 0.2% | $60.08 | +86.7% | Common | 704326107 |
| DIS | Walt Disney Company | 16,514 | $1.338M | 0.2% | $112.08 | -25.6% | Common | 254687106 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.31M | 0.2% | $156.60 | — | Common | 464287622 |
| DRI | Darden Restaurants Inc | 8,967 | $1.284M | 0.2% | $110.36 | +33.3% | Common | 237194105 |
| CTVA | Corteva Inc Com | 23,821 | $1.219M | 0.2% | $56.63 | -9.0% | Common | 22052L104 |
| VB | Vanguard Small-Cap ETF | 6,432 | $1.216M | 0.2% | $171.15 | — | Common | 922908751 |
| GD | General Dynamics Corp | 5,485 | $1.212M | 0.2% | $213.60 | -1.1% | Common | 369550108 |
| EOG | EOG Res Inc | 9,487 | $1.203M | 0.2% | $104.44 | +12.2% | Common | 26875P101 |
| ABT | Abbott Laboratories | 12,334 | $1.195M | 0.2% | $112.17 | -10.4% | Common | 002824100 |
| USMV | iShares Edge MSCI Min Vol USA | 16,093 | $1.165M | 0.1% | $64.22 | — | Common | 46429B697 |
| PM | Philip Morris International In | 12,156 | $1.125M | 0.1% | $56.96 | +51.3% | Common | 718172109 |
| KR | Kroger Co | 23,929 | $1.071M | 0.1% | $27.57 | +61.9% | Common | 501044101 |
| IWM | iShares Russell 2000 | 5,923 | $1.047M | 0.1% | $188.91 | — | Common | 464287655 |
| V | Visa Inc | 4,550 | $1.047M | 0.1% | $220.20 | +7.3% | Common | 92826C839 |
| MRK | Merck & Co Inc | 10,131 | $1.043M | 0.1% | $66.34 | +50.5% | Common | 58933Y105 |
| QCOM | Qualcomm Inc | 9,052 | $1.005M | 0.1% | $91.00 | +20.9% | Common | 747525103 |
| VO | Vanguard Mid-Cap ETF | 4,819 | $1.004M | 0.1% | $237.21 | — | Common | 922908629 |
| CVX | Chevron Corp | 5,777 | $974K | 0.1% | $87.63 | +66.3% | Common | 166764100 |
| JCI | Johnson Controls Intl, PLC | 18,193 | $968K | 0.1% | $41.84 | +41.4% | Common | G51502105 |
| WTRG | Essential Utilities, Inc | 28,108 | $965K | 0.1% | $45.74 | -15.3% | Common | 29670G102 |
| GLD | Spdr Gold Trust Shs | 5,500 | $943K | 0.1% | $158.66 | — | Common | 78463V107 |
| GOOG | Alphabet Inc Cap Stk Cl C | 7,148 | $942K | 0.1% | $110.01 | +17.3% | Common | 02079K107 |
| MDLZ | Mondelez Intl Inc Class A | 13,121 | $911K | 0.1% | $27.59 | +143.6% | Common | 609207105 |
| SHEL | Shell Plc ADR | 14,140 | $910K | 0.1% | $52.96 | — | Common | 780259305 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $910K | 0.1% | $48.31 | — | Common | 81369Y407 |
| XLF | Financial Select Sector SPDR E | 24,684 | $819K | 0.1% | $29.49 | — | Common | 81369Y605 |
| CIEN | Ciena Corp | 17,288 | $817K | 0.1% | $45.54 | -3.2% | Common | 171779309 |
| EXPE | Expedia Group Inc New | 7,804 | $804K | 0.1% | $123.67 | -11.5% | Common | 30212P303 |
| ITW | Illinois Tool Works Inc | 3,331 | $767K | 0.1% | $197.83 | +16.3% | Common | 452308109 |
| C | Citigroup Inc | 18,177 | $748K | 0.1% | $58.98 | -31.4% | Common | 172967424 |
| TTEK | Tetra Tech Inc New | 4,676 | $711K | 0.1% | $15.04 | +116.0% | Common | 88162G103 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,551 | $708K | 0.1% | $67.03 | — | Common | 78467Y107 |
| IWO | iShares Russell 2000 Growth | 3,152 | $707K | 0.1% | $132.15 | — | Common | 464287648 |
| AMT | American Tower Corp | 4,290 | $705K | 0.1% | $183.48 | -8.6% | Common | 03027X100 |
| TBSIX | T Rowe Price Short-Term Bond I | 153,547 | $688K | 0.1% | $4.48 | — | Common | 77957P402 |
| INTC | Intel Corp | 19,170 | $681K | 0.1% | $41.45 | -17.4% | Common | 458140100 |
| APD | Air Prods Chems Inc | 2,370 | $672K | 0.1% | $204.76 | +34.2% | Common | 009158106 |
| TRI | Thomson Reuters Corp. | 5,377 | $658K | 0.1% | $124.59 | 0.0% | Common | 884903808 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $652K | 0.1% | $83.80 | — | Common | 92204A884 |
| MA | Mastercard Inc Cl A | 1,629 | $645K | 0.1% | $349.62 | +13.3% | Common | 57636Q104 |
| IWN | iShares Russell 2000 Value | 4,637 | $629K | 0.1% | $94.29 | — | Common | 464287630 |
| AON | Aon PLC Shs Cl A | 1,928 | $625K | 0.1% | $198.34 | +64.0% | Common | G0403H108 |
| META | Meta Platforms Inc | 1,999 | $600K | 0.1% | $299.06 | +0.1% | Common | 30303M102 |
| DOX | Amdocs Ltd ADR | 7,038 | $595K | 0.1% | $53.80 | +58.6% | Common | G02602103 |
| ATI | Allegheny Technologies Inc | 14,325 | $589K | 0.1% | $24.34 | +82.6% | Common | 01741R102 |
| AMD | Advanced Micro Devices Inc | 5,484 | $564K | 0.1% | $98.44 | +10.3% | Common | 007903107 |
| TDG | Transdigm Group Inc | 652 | $550K | 0.1% | $320.31 | +134.1% | Common | 893641100 |
| NKE | Nike Inc | 5,744 | $549K | 0.1% | $102.45 | -4.1% | Common | 654106103 |
| — | BlackRock Inc | 830 | $537K | 0.1% | $493.61 | — | Common | 09247X101 |
| MGEE | MGE Energy Inc | 6,903 | $473K | 0.1% | $64.85 | +10.9% | Common | 55277P104 |
| ISRG | Intuitive Surgical Inc | 1,592 | $465K | 0.1% | $314.92 | -0.8% | Common | 46120E602 |
| XLC | Communication Sector Select SP | 7,057 | $463K | 0.1% | $54.21 | — | Common | 81369Y852 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $461K | 0.1% | $147.85 | — | Common | 653656108 |
| ETN | Eaton Corp PLC | 2,042 | $436K | 0.1% | $142.59 | +47.1% | Common | G29183103 |
| PNC | PNC Financial Services Group I | 3,466 | $426K | 0.1% | $112.49 | +2.3% | Common | 693475105 |
| WMT | Wal-Mart Inc | 2,640 | $422K | 0.1% | $32.65 | +58.7% | Common | 931142103 |
| VUG | Vanguard Index Growth | 1,502 | $409K | 0.1% | $134.49 | — | Common | 922908736 |
| BRK/B | Berkshire Hathaway INC-CL B | 1,151 | $403K | 0.1% | $296.68 | +19.6% | Common | 084670702 |
| AMAT | Applied Materials Inc | 2,879 | $399K | 0.1% | $127.45 | +10.2% | Common | 038222105 |
| VTV | Vanguard Index Value | 2,842 | $392K | 0.0% | $101.31 | — | Common | 922908744 |
| NULV | Nuveen ESG Large Cap Value | 11,668 | $392K | 0.0% | $31.12 | — | Common | 67092P300 |
| — | TE Connectivity Ltd | 2,955 | $365K | 0.0% | $87.17 | — | Common | H84989104 |
| USB | US Bancorp | 10,934 | $361K | 0.0% | $37.08 | -12.3% | Common | 902973304 |
| AMP | Ameriprise Financial Inc | 1,093 | $360K | 0.0% | $246.22 | +34.3% | Common | 03076C106 |
| CRL | Charles River Labs Intl | 1,825 | $358K | 0.0% | $197.17 | +4.1% | Common | 159864107 |
| EFA | iShares MSCI EAFE ETF | 5,128 | $353K | 0.0% | $68.92 | — | Common | 464287465 |
| PFE | Pfizer Inc | 10,565 | $350K | 0.0% | $32.34 | -5.5% | Common | 717081103 |
| GLW | Corning Inc | 11,406 | $348K | 0.0% | $26.80 | +14.6% | Common | 219350105 |
| UNP | Union Pacific Corp | 1,650 | $336K | 0.0% | $165.36 | +24.7% | Common | 907818108 |
| CTAS | Cintas Corporation | 677 | $326K | 0.0% | $105.76 | +15.4% | Common | 172908105 |
| QQQ | Invesco Qqq Tr ETF | 895 | $321K | 0.0% | $330.86 | — | Common | 46090E103 |
| MO | Altria Group Inc | 7,616 | $320K | 0.0% | $25.79 | +41.2% | Common | 02209S103 |
| TIUSX | JHancock Investment Grade Bond | 36,526 | $316K | 0.0% | $9.05 | — | Common | 41014P771 |
| WEYS | Weyco Group Inc | 12,096 | $307K | 0.0% | $23.56 | +12.5% | Common | 962149100 |
| FIS | Fidelity National Information | 5,514 | $305K | 0.0% | $66.74 | -18.5% | Common | 31620M106 |
| AJG | Arthur J. Gallagher & Co | 1,305 | $297K | 0.0% | $158.13 | +38.5% | Common | 363576109 |
| MCHP | Microchip Technology Inc | 3,762 | $294K | 0.0% | $70.75 | +11.3% | Common | 595017104 |
| VEA | Vanguard FTSE Developed Market | 6,553 | $286K | 0.0% | $42.77 | — | Common | 921943858 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $278K | 0.0% | $44.22 | — | Common | 464288240 |
| WDC | Western Digital Corp | 6,074 | $277K | 0.0% | $29.22 | +7.5% | Common | 958102105 |
| IBM | International Business Machine | 1,970 | $276K | 0.0% | $118.25 | +11.4% | Common | 459200101 |
| BMY | Bristol Myers Squibb Co | 4,698 | $273K | 0.0% | $54.41 | -0.1% | Common | 110122108 |
| NEE | Nextera Energy Inc | 4,738 | $271K | 0.0% | $63.57 | +1.3% | Common | 65339F101 |
| PYPL | Paypal Hldgs Inc | 4,389 | $257K | 0.0% | $133.66 | -51.4% | Common | 70450Y103 |
| AXP | American Express CO | 1,711 | $255K | 0.0% | $151.91 | +4.6% | Common | 025816109 |
| DHR | Danaher Corp | 1,000 | $248K | 0.0% | $255.73 | -13.9% | Common | 235851102 |
| ROK | Rockwell Automation Inc | 867 | $248K | 0.0% | $237.86 | +24.7% | Common | 773903109 |
| PSX | Phillips 66 | 2,058 | $247K | 0.0% | $91.37 | +13.1% | Common | 718546104 |
| SNPS | Synopsys Inc | 537 | $246K | 0.0% | $408.11 | +9.7% | Common | 871607107 |
| WM | Waste Mgmt Inc Del | 1,565 | $239K | 0.0% | $129.78 | +20.2% | Common | 94106L109 |
| SBUX | Starbucks Corp | 2,605 | $238K | 0.0% | $79.50 | +16.3% | Common | 855244109 |
| VLO | Valero Energy Corp | 1,668 | $236K | 0.0% | $99.36 | +22.9% | Common | 91913Y100 |
| KMB | Kimberly-Clark Corp | 1,908 | $231K | 0.0% | $103.75 | +13.5% | Common | 494368103 |
| XEL | Xcel Energy Inc. | 3,987 | $228K | 0.0% | $57.26 | -3.6% | Common | 98389B100 |
| SCHW | The Charles Schwab Corp | 4,151 | $228K | 0.0% | $69.74 | -16.2% | Common | 808513105 |
| MCK | McKesson Corp | 523 | $227K | 0.0% | $380.60 | +9.5% | Common | 58155Q103 |
| ADP | Automatic Data Processing Inc | 943 | $227K | 0.0% | $219.23 | +5.4% | Common | 053015103 |
| SCHX | Schwab US Large-Cap ETF | 4,298 | $217K | 0.0% | $48.37 | — | Common | 808524201 |
| VGT | Vanguard Information Technolog | 519 | $215K | 0.0% | $385.47 | — | Common | 92204A702 |
| ARKK | Ark Innovation | 5,364 | $213K | 0.0% | $39.67 | — | Common | 00214Q104 |
| EXAS | Exact Sciences Corp | 3,115 | $213K | 0.0% | $64.28 | +32.0% | Common | 30063P105 |
| TMO | Thermo Fisher Scientific Inc | 415 | $210K | 0.0% | $528.90 | 0.0% | Common | 883556102 |
| CMI | Cummins Inc | 904 | $207K | 0.0% | $220.78 | +3.5% | Common | 231021106 |
| PLTR | Palantir Technologies Inc | 10,811 | $173K | 0.0% | $22.08 | -27.9% | Common | 69608A108 |
| T | AT&T Inc | 10,931 | $164K | 0.0% | $16.00 | -19.1% | Common | 00206R102 |
| — | Barrick Gold Corp ADR | 11,000 | $160K | 0.0% | $20.21 | — | Common | 067901108 |
| HIMFX | American High-income Mun Bd Fd | 10,999 | $154K | 0.0% | $14.01 | — | Common | 026545806 |
| — | Terran Orbital Corporation | 10,000 | $8,324 | 0.0% | $0.83 | — | Common | 88105P103 |
| AFIB | Acutus Medical | 10,000 | $6,966 | 0.0% | $1.21 | -46.4% | Common | 005111109 |