Souders Financial Advisors Diversified Active

Location: Cincinnati, OH

CIK: 0001811240 · Show all filings

Period: Q4 2020 (← Previous) (Next →)

Filing Date: Feb 9, 2021

Total Value: $230M (100.0% shares, 0.0% debt)

Holdings (111)

VOO VANGUARD INDEX FDS 7.4%
Value $16.9M Shares 49,160 Share Price $343.69 Est. Cost/Share $282.88 Unrealized @ Report Date +21.5%
SCHD SCHWAB STRATEGIC TR 6.4%
Value $14.7M Shares 229,195 Share Price $64.14 * Est. Cost/Share $18.01 Unrealized @ Report Date +18.7%
PG PROCTER AND GAMBLE CO 6.3%
Value $14.38M Shares 103,329 Share Price $139.14 * Est. Cost/Share $105.83 Unrealized @ Report Date +16.0%
AAPL APPLE INC 5.1%
Value $11.73M Shares 88,404 Share Price $132.69 * Est. Cost/Share $96.84 Unrealized @ Report Date +33.4%
SCHG SCHWAB STRATEGIC TR 4.8%
Value $10.9M Shares 84,901 Share Price $128.41 * Est. Cost/Share $11.87 Unrealized @ Report Date +35.2%
VIG VANGUARD SPECIALIZED FUNDS 3.9%
Value $8.966M Shares 63,515 Share Price $141.16 Est. Cost/Share $119.88 Unrealized @ Report Date +17.8%
JPST J P MORGAN EXCHANGE-TRADED F 2.9%
Value $6.764M Shares 133,183 Share Price $50.79 Est. Cost/Share $50.43 Unrealized @ Report Date +0.7%
SCHA SCHWAB STRATEGIC TR 2.8%
Value $6.51M Shares 73,143 Share Price $89.00 * Est. Cost/Share $15.92 Unrealized @ Report Date +39.7%
MSFT MICROSOFT CORP 2.0%
Value $4.629M Shares 20,811 Share Price $222.43 * Est. Cost/Share $157.40 Unrealized @ Report Date +35.6%
JPM JPMORGAN CHASE & CO 1.9%
Value $4.465M Shares 35,139 Share Price $127.07 * Est. Cost/Share $100.08 Unrealized @ Report Date +11.5%
SCHZ SCHWAB STRATEGIC TR 1.7%
Value $3.962M Shares 70,714 Share Price $56.03 * Est. Cost/Share $27.16 Unrealized @ Report Date +3.1%
UNH UNITEDHEALTH GROUP INC 1.7%
Value $3.92M Shares 11,179 Share Price $350.66 * Est. Cost/Share $254.69 Unrealized @ Report Date +26.9%
AMZN AMAZON COM INC 1.7%
Value $3.905M Shares 1,199 Share Price $3256.88 * Est. Cost/Share $97.89 Unrealized @ Report Date +66.4%
AVGO BROADCOM INC 1.7%
Value $3.809M Shares 8,699 Share Price $437.87 * Est. Cost/Share $24.59 Unrealized @ Report Date +60.2%
V VISA INC 1.6%
Value $3.598M Shares 16,448 Share Price $218.75 * Est. Cost/Share $179.33 Unrealized @ Report Date +17.6%
CMCSA COMCAST CORP NEW 1.6%
Value $3.584M Shares 68,398 Share Price $52.40 * Est. Cost/Share $34.63 Unrealized @ Report Date +31.6%
TFC TRUIST FINL CORP 1.5%
Value $3.463M Shares 72,253 Share Price $47.93 * Est. Cost/Share $30.52 Unrealized @ Report Date +24.2%
SCHB SCHWAB STRATEGIC TR 1.4%
Value $3.151M Shares 34,625 Share Price $91.00 * Est. Cost/Share $11.77 Unrealized @ Report Date +28.9%
VZ VERIZON COMMUNICATIONS INC 1.4%
Value $3.15M Shares 53,621 Share Price $58.75 * Est. Cost/Share $41.04 Unrealized @ Report Date +6.1%
SCHF SCHWAB STRATEGIC TR 1.3%
Value $3.038M Shares 84,375 Share Price $36.01 * Est. Cost/Share $15.42 Unrealized @ Report Date +16.7%
PEP PEPSICO INC 1.3%
Value $3M Shares 20,232 Share Price $148.28 * Est. Cost/Share $111.62 Unrealized @ Report Date +13.9%
CCI CROWN CASTLE INTL CORP NEW 1.3%
Value $2.878M Shares 18,078 Share Price $159.20 * Est. Cost/Share $119.89 Unrealized @ Report Date +5.3%
GOOG ALPHABET INC 1.2%
Value $2.679M Shares 1,529 Share Price $1752.13 * Est. Cost/Share $68.10 Unrealized @ Report Date +27.7%
CME CME GROUP INC 1.2%
Value $2.667M Shares 14,650 Share Price $182.05 * Est. Cost/Share $150.28 Unrealized @ Report Date +0.2%
ABT ABBOTT LABS 1.2%
Value $2.664M Shares 24,335 Share Price $109.47 * Est. Cost/Share $78.07 Unrealized @ Report Date +28.1%
EL LAUDER ESTEE COS INC 1.2%
Value $2.657M Shares 9,983 Share Price $266.15 * Est. Cost/Share $173.26 Unrealized @ Report Date +43.0%
INTC INTEL CORP 1.1%
Value $2.589M Shares 51,964 Share Price $49.82 * Est. Cost/Share $52.53 Unrealized @ Report Date -14.3%
CINF CINCINNATI FINL CORP 1.1%
Value $2.536M Shares 29,026 Share Price $87.37 * Est. Cost/Share $82.76 Unrealized @ Report Date -6.7%
GILD GILEAD SCIENCES INC 1.1%
Value $2.446M Shares 41,976 Share Price $58.27 * Est. Cost/Share $55.54 Unrealized @ Report Date -13.4%
CVS CVS HEALTH CORP 1.0%
Value $2.369M Shares 34,682 Share Price $68.31 * Est. Cost/Share $53.93 Unrealized @ Report Date +7.7%
NOC NORTHROP GRUMMAN CORP 1.0%
Value $2.367M Shares 7,768 Share Price $304.71 * Est. Cost/Share $305.81 Unrealized @ Report Date -8.2%
MRSH MARSH & MCLENNAN COS INC 1.0%
Value $2.252M Shares 19,246 Share Price $117.01 * Est. Cost/Share $95.86 Unrealized @ Report Date +12.8%
MINT PIMCO ETF TR 0.9%
Value $2.174M Shares 21,306 Share Price $102.04 Est. Cost/Share $100.94 Unrealized @ Report Date +1.1%
EXC EXELON CORP 0.9%
Value $2.157M Shares 51,096 Share Price $42.21 * Est. Cost/Share $24.62 Unrealized @ Report Date +2.5%
NVO NOVO-NORDISK A S 0.9%
Value $2.139M Shares 30,622 Share Price $69.85 Est. Cost/Share $61.95 Unrealized @ Report Date +12.8%
— INVESCO EXCH TRD SLF IDX FD 0.9%
Value $2.113M Shares 99,629 Share Price $21.21 Est. Cost/Share $21.32 Unrealized @ Report Date —
EQIX EQUINIX INC 0.9%
Value $2.094M Shares 2,932 Share Price $714.19 * Est. Cost/Share $557.60 Unrealized @ Report Date +16.3%
NSC NORFOLK SOUTHN CORP 0.9%
Value $2.023M Shares 8,516 Share Price $237.55 * Est. Cost/Share $204.73 Unrealized @ Report Date +4.6%
— INVESCO EXCH TRD SLF IDX FD 0.9%
Value $2.011M Shares 91,813 Share Price $21.90 Est. Cost/Share $21.77 Unrealized @ Report Date —
— INVESCO EXCH TRD SLF IDX FD 0.9%
Value $1.995M Shares 91,741 Share Price $21.75 Est. Cost/Share $21.76 Unrealized @ Report Date —
BAC BK OF AMERICA CORP 0.8%
Value $1.897M Shares 62,589 Share Price $30.31 * Est. Cost/Share $24.24 Unrealized @ Report Date +10.8%
PFE PFIZER INC 0.8%
Value $1.797M Shares 48,822 Share Price $36.81 * Est. Cost/Share $25.95 Unrealized @ Report Date +11.1%
HD HOME DEPOT INC 0.7%
Value $1.614M Shares 6,075 Share Price $265.68 * Est. Cost/Share $197.21 Unrealized @ Report Date +19.2%
SCHM SCHWAB STRATEGIC TR 0.7%
Value $1.597M Shares 23,425 Share Price $68.18 * Est. Cost/Share $18.34 Unrealized @ Report Date +23.9%
IJR ISHARES TR 0.7%
Value $1.5M Shares 16,323 Share Price $91.89 Est. Cost/Share $73.08 Unrealized @ Report Date +25.7%
— INVESCO EXCH TRD SLF IDX FD 0.6%
Value $1.48M Shares 65,406 Share Price $22.63 Est. Cost/Share $22.24 Unrealized @ Report Date —
— INVESCO EXCH TRD SLF IDX FD 0.6%
Value $1.475M Shares 65,882 Share Price $22.39 Est. Cost/Share $22.07 Unrealized @ Report Date —
META FACEBOOK INC 0.6%
Value $1.442M Shares 5,280 Share Price $273.11 Est. Cost/Share $199.15 Unrealized @ Report Date +36.2%
SCHE SCHWAB STRATEGIC TR 0.6%
Value $1.365M Shares 44,540 Share Price $30.65 Est. Cost/Share $25.09 Unrealized @ Report Date +22.1%
FFBC FIRST FINL BANCORP OH 0.5%
Value $1.237M Shares 70,554 Share Price $17.53 * Est. Cost/Share $14.45 Unrealized @ Report Date -0.5%
TJX TJX COS INC NEW 0.5%
Value $1.206M Shares 17,663 Share Price $68.28 * Est. Cost/Share $47.25 Unrealized @ Report Date +34.2%
NFLX NETFLIX INC 0.5%
Value $1.16M Shares 2,145 Share Price $540.79 * Est. Cost/Share $37.52 Unrealized @ Report Date +44.1%
— ACTIVISION BLIZZARD INC 0.4%
Value $935K Shares 10,074 Share Price $92.81 Est. Cost/Share $63.56 Unrealized @ Report Date —
UNP UNION PAC CORP 0.4%
Value $909K Shares 4,365 Share Price $208.25 * Est. Cost/Share $148.48 Unrealized @ Report Date +25.4%
SHW SHERWIN WILLIAMS CO 0.4%
Value $905K Shares 1,232 Share Price $734.58 * Est. Cost/Share $171.20 Unrealized @ Report Date +36.9%
ELV ANTHEM INC 0.4%
Value $883K Shares 2,751 Share Price $320.97 * Est. Cost/Share $251.41 Unrealized @ Report Date +19.3%
ADBE ADOBE SYSTEMS INCORPORATED 0.4%
Value $823K Shares 1,646 Share Price $500.00 Est. Cost/Share $352.37 Unrealized @ Report Date +41.9%
— FS KKR CAP CORP II 0.3%
Value $792K Shares 48,319 Share Price $16.39 Est. Cost/Share $12.88 Unrealized @ Report Date —
CVX CHEVRON CORP NEW 0.3%
Value $763K Shares 9,031 Share Price $84.49 * Est. Cost/Share $73.80 Unrealized @ Report Date -7.5%
DUK DUKE ENERGY CORP NEW 0.3%
Value $746K Shares 8,150 Share Price $91.53 * Est. Cost/Share $71.82 Unrealized @ Report Date +4.8%
GS GOLDMAN SACHS GROUP INC 0.3%
Value $725K Shares 2,750 Share Price $263.64 * Est. Cost/Share $184.26 Unrealized @ Report Date +27.1%
JKHY HENRY JACK & ASSOC INC 0.3%
Value $714K Shares 4,407 Share Price $162.01 * Est. Cost/Share $148.61 Unrealized @ Report Date +2.5%
BABA ALIBABA GROUP HLDG LTD 0.3%
Value $710K Shares 3,051 Share Price $232.71 Est. Cost/Share $210.76 Unrealized @ Report Date +10.4%
CI CIGNA CORP NEW 0.3%
Value $675K Shares 3,242 Share Price $208.20 * Est. Cost/Share $175.63 Unrealized @ Report Date +8.4%
JNJ JOHNSON & JOHNSON 0.3%
Value $674K Shares 4,280 Share Price $157.48 * Est. Cost/Share $120.91 Unrealized @ Report Date +12.9%
NKE NIKE INC 0.3%
Value $671K Shares 4,741 Share Price $141.53 * Est. Cost/Share $85.74 Unrealized @ Report Date +53.6%
TEVA TEVA PHARMACEUTICAL INDS LTD 0.3%
Value $667K Shares 69,153 Share Price $9.65 Est. Cost/Share $10.47 Unrealized @ Report Date -7.9%
MCD MCDONALDS CORP 0.3%
Value $659K Shares 3,069 Share Price $214.73 * Est. Cost/Share $171.99 Unrealized @ Report Date +11.3%
DOCU DOCUSIGN INC 0.3%
Value $654K Shares 2,943 Share Price $222.22 Est. Cost/Share $91.34 Unrealized @ Report Date +143.4%
CAT CATERPILLAR INC 0.3%
Value $630K Shares 3,460 Share Price $182.08 * Est. Cost/Share $106.19 Unrealized @ Report Date +55.9%
CLX CLOROX CO DEL 0.3%
Value $624K Shares 3,091 Share Price $201.88 * Est. Cost/Share $138.67 Unrealized @ Report Date +24.3%
BUD ANHEUSER BUSCH INBEV SA/NV 0.3%
Value $619K Shares 8,852 Share Price $69.93 Est. Cost/Share $55.57 Unrealized @ Report Date +25.8%
KLAC KLA CORP 0.3%
Value $614K Shares 2,372 Share Price $258.85 * Est. Cost/Share $187.10 Unrealized @ Report Date +31.1%
PTON PELOTON INTERACTIVE INC 0.3%
Value $607K Shares 4,000 Share Price $151.75 Est. Cost/Share $121.81 Unrealized @ Report Date +24.6%
WMT WALMART INC 0.3%
Value $594K Shares 4,118 Share Price $144.24 * Est. Cost/Share $36.40 Unrealized @ Report Date +23.3%
— DRAFTKINGS INC 0.3%
Value $585K Shares 12,568 Share Price $46.55 Est. Cost/Share $40.47 Unrealized @ Report Date —
PM PHILIP MORRIS INTL INC 0.3%
Value $582K Shares 7,034 Share Price $82.74 * Est. Cost/Share $60.68 Unrealized @ Report Date +7.1%
GPN GLOBAL PMTS INC 0.2%
Value $570K Shares 2,645 Share Price $215.50 * Est. Cost/Share $170.14 Unrealized @ Report Date +21.2%
LMND LEMONADE INC 0.2%
Value $558K Shares 4,553 Share Price $122.56 Est. Cost/Share $73.75 Unrealized @ Report Date +66.1%
SPGI S&P GLOBAL INC 0.2%
Value $554K Shares 1,686 Share Price $328.59 * Est. Cost/Share $261.18 Unrealized @ Report Date +20.7%
HON HONEYWELL INTL INC 0.2%
Value $485K Shares 2,278 Share Price $212.91 * Est. Cost/Share $133.22 Unrealized @ Report Date +35.9%
— FLEETCOR TECHNOLOGIES INC 0.2%
Value $476K Shares 1,743 Share Price $273.09 Est. Cost/Share $273.09 Unrealized @ Report Date —
ACAD ACADIA PHARMACEUTICALS INC 0.2%
Value $463K Shares 8,659 Share Price $53.47 Est. Cost/Share $43.18 Unrealized @ Report Date +23.8%
TSLA TESLA INC 0.2%
Value $457K Shares 648 Share Price $705.25 * Est. Cost/Share $128.70 Unrealized @ Report Date +82.8%
MELI MERCADOLIBRE INC 0.2%
Value $414K Shares 247 Share Price $1676.11 Est. Cost/Share $749.93 Unrealized @ Report Date +123.4%
ALLO ALLOGENE THERAPEUTICS INC 0.2%
Value $402K Shares 15,909 Share Price $25.27 Est. Cost/Share $37.27 Unrealized @ Report Date -32.3%
COP CONOCOPHILLIPS 0.2%
Value $380K Shares 9,500 Share Price $40.00 * Est. Cost/Share $30.72 Unrealized @ Report Date +8.7%
LOW LOWES COS INC 0.2%
Value $379K Shares 2,359 Share Price $160.66 * Est. Cost/Share $98.27 Unrealized @ Report Date +49.0%
KO COCA COLA CO 0.2%
Value $375K Shares 6,835 Share Price $54.86 * Est. Cost/Share $44.99 Unrealized @ Report Date +4.9%
SPY SPDR S&P 500 ETF TR 0.2%
Value $362K Shares 967 Share Price $374.35 Est. Cost/Share $306.20 Unrealized @ Report Date +22.1%
CSX CSX CORP 0.2%
Value $360K Shares 3,963 Share Price $90.84 * Est. Cost/Share $21.57 Unrealized @ Report Date +31.1%
GOOGL ALPHABET INC 0.2%
Value $356K Shares 203 Share Price $1753.69 * Est. Cost/Share $67.70 Unrealized @ Report Date +28.5%
AMGN AMGEN INC 0.2%
Value $349K Shares 1,517 Share Price $230.06 * Est. Cost/Share $209.23 Unrealized @ Report Date -6.1%
SHOP SHOPIFY INC 0.1%
Value $302K Shares 267 Share Price $1131.09 * Est. Cost/Share $72.55 Unrealized @ Report Date +56.0%
DIS DISNEY WALT CO 0.1%
Value $282K Shares 1,557 Share Price $181.12 * Est. Cost/Share $122.12 Unrealized @ Report Date +44.9%
MO ALTRIA GROUP INC 0.1%
Value $275K Shares 6,708 Share Price $41.00 * Est. Cost/Share $27.43 Unrealized @ Report Date +1.2%
ABBV ABBVIE INC 0.1%
Value $265K Shares 2,469 Share Price $107.33 * Est. Cost/Share $70.75 Unrealized @ Report Date +24.6%
TSM TAIWAN SEMICONDUCTOR MFG LTD 0.1%
Value $259K Shares 2,379 Share Price $108.87 Est. Cost/Share $75.99 Unrealized @ Report Date +43.5%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.1%
Value $249K Shares 1,073 Share Price $232.06 Est. Cost/Share $204.56 Unrealized @ Report Date +13.4%
VTI VANGUARD INDEX FDS 0.1%
Value $223K Shares 1,147 Share Price $194.42 Est. Cost/Share $168.19 Unrealized @ Report Date +15.7%
KR KROGER CO 0.1%
Value $223K Shares 7,021 Share Price $31.76 * Est. Cost/Share $25.91 Unrealized @ Report Date +10.2%
XHR XENIA HOTELS & RESORTS INC 0.1%
Value $220K Shares 14,501 Share Price $15.17 Est. Cost/Share $10.28 Unrealized @ Report Date —
ENB ENBRIDGE INC 0.1%
Value $214K Shares 6,685 Share Price $32.01 * Est. Cost/Share $25.00 Unrealized @ Report Date -7.9%
LMT LOCKHEED MARTIN CORP 0.1%
Value $211K Shares 593 Share Price $355.82 * Est. Cost/Share $323.73 Unrealized @ Report Date -4.4%
NEM NEWMONT CORP 0.1%
Value $203K Shares 3,390 Share Price $59.88 * Est. Cost/Share $52.35 Unrealized @ Report Date -2.3%
FSK FS KKR CAP CORP 0.1%
Value $200K Shares 12,060 Share Price $16.58 * Est. Cost/Share $6.36 Unrealized @ Report Date +29.7%
QQQ INVESCO QQQ TR 0.1%
Value $200K Shares 639 Share Price $312.99 Est. Cost/Share $293.57 Unrealized @ Report Date +6.9%
— GENERAL ELECTRIC CO 0.1%
Value $122K Shares 11,283 Share Price $10.81 Est. Cost/Share $8.00 Unrealized @ Report Date —
— DIEBOLD NXDF INC 0.0%
Value $108K Shares 10,158 Share Price $10.63 Est. Cost/Share $3.54 Unrealized @ Report Date —
KRMD REPRO MED SYS INC 0.0%
Value $91,000 Shares 15,075 Share Price $6.04 Est. Cost/Share $8.87 Unrealized @ Report Date -32.1%
— SIRIUS XM HOLDINGS INC 0.0%
Value $64,000 Shares 10,098 Share Price $6.34 Est. Cost/Share $4.97 Unrealized @ Report Date —