Willis Investment Counsel Diversified Active

Location: Gainesville, GA

CIK: 0001310929 · Show all filings

Period: Q1 2020 (← Previous) (Next →)

Filing Date: May 13, 2020

Total Value: $1.205B (100.0% shares, 0.0% debt)

Holdings (109)

INTC Intel Corp 3.2%
Value $38.73M Shares 715,560 Share Price $54.12 * Est. Cost/Share $39.33 Unrealized @ Report Date +22.0%
MSFT Microsoft Corp 3.1%
Value $37.1M Shares 235,238 Share Price $157.71 * Est. Cost/Share $43.61 Unrealized @ Report Date +244.3%
JNJ Johnson And Johnson 3.1%
Value $37.04M Shares 282,500 Share Price $131.13 * Est. Cost/Share $83.51 Unrealized @ Report Date +33.5%
CSCO Cisco Systems Inc 3.0%
Value $35.67M Shares 907,456 Share Price $39.31 * Est. Cost/Share $28.12 Unrealized @ Report Date +16.8%
PFE Pfizer Inc 2.8%
Value $33.78M Shares 1,035,077 Share Price $32.64 * Est. Cost/Share $24.60 Unrealized @ Report Date -4.2%
MDT Medtronic Inc 2.7%
Value $32.78M Shares 363,542 Share Price $90.18 * Est. Cost/Share $78.94 Unrealized @ Report Date -2.6%
KR Kroger Co 2.4%
Value $29.28M Shares 972,101 Share Price $30.12 * Est. Cost/Share $21.30 Unrealized @ Report Date +25.1%
PEP Pepsico Inc 2.4%
Value $29M Shares 241,479 Share Price $120.10 * Est. Cost/Share $85.49 Unrealized @ Report Date +17.8%
TXN Texas Instruments Inc 2.3%
Value $27.69M Shares 277,057 Share Price $99.93 * Est. Cost/Share $91.96 Unrealized @ Report Date -7.8%
— Verizon Communications Com 2.2%
Value $26.02M Shares 484,189 Share Price $53.73 Est. Cost/Share $55.65 Unrealized @ Report Date —
PAYX Paychex Inc 2.1%
Value $25.29M Shares 401,940 Share Price $62.92 * Est. Cost/Share $69.08 Unrealized @ Report Date -22.9%
MMM 3m Company 2.1%
Value $25.2M Shares 184,589 Share Price $136.51 * Est. Cost/Share $118.28 Unrealized @ Report Date -21.9%
— Merck & Company, Inc 2.0%
Value $24.53M Shares 318,815 Share Price $76.94 Est. Cost/Share $66.32 Unrealized @ Report Date —
CB CHUBB LTD 2.0%
Value $23.56M Shares 210,940 Share Price $111.69 * Est. Cost/Share $130.15 Unrealized @ Report Date -21.4%
CAT Caterpillar Inc Del 1.9%
Value $22.94M Shares 197,696 Share Price $116.04 * Est. Cost/Share $89.45 Unrealized @ Report Date +15.3%
AFL Aflac Inc 1.9%
Value $22.59M Shares 659,829 Share Price $34.24 * Est. Cost/Share $35.08 Unrealized @ Report Date -15.0%
— AT&T Corp 1.8%
Value $22M Shares 754,679 Share Price $29.15 Est. Cost/Share $37.51 Unrealized @ Report Date —
— Sanofi-Aventis 1.8%
Value $21.7M Shares 496,400 Share Price $43.72 Est. Cost/Share $42.24 Unrealized @ Report Date —
AAPL Apple Computer 1.8%
Value $21.62M Shares 85,037 Share Price $254.29 * Est. Cost/Share $35.57 Unrealized @ Report Date +72.9%
BHP BHP Billiton Ltd 1.8%
Value $21.52M Shares 586,505 Share Price $36.69 Est. Cost/Share $49.75 Unrealized @ Report Date -26.2%
ACN Accenture PLC 1.7%
Value $20.32M Shares 124,471 Share Price $163.26 * Est. Cost/Share $177.04 Unrealized @ Report Date -15.2%
— Duke Energy Corp New 1.6%
Value $19.67M Shares 243,157 Share Price $80.88 Est. Cost/Share $84.37 Unrealized @ Report Date —
GPC Genuine Parts Co 1.6%
Value $18.8M Shares 279,300 Share Price $67.33 * Est. Cost/Share $79.60 Unrealized @ Report Date -28.1%
— Royal Dutch Shell 1.5%
Value $18.51M Shares 530,593 Share Price $34.89 Est. Cost/Share $63.84 Unrealized @ Report Date —
— Quest Diagnostics, Inc. 1.5%
Value $18.3M Shares 227,900 Share Price $80.30 Est. Cost/Share $100.03 Unrealized @ Report Date —
TGT Target Corp Com 1.5%
Value $17.82M Shares 191,700 Share Price $92.97 * Est. Cost/Share $63.91 Unrealized @ Report Date +24.8%
SO Southern Company 1.5%
Value $17.59M Shares 324,915 Share Price $54.14 * Est. Cost/Share $34.23 Unrealized @ Report Date +26.6%
— Price T Rowe Group Inc 1.4%
Value $17.39M Shares 178,100 Share Price $97.65 Est. Cost/Share $107.62 Unrealized @ Report Date —
RY Royal Bank of Canada 1.4%
Value $16.84M Shares 273,600 Share Price $61.55 Est. Cost/Share $70.58 Unrealized @ Report Date -12.8%
XOM Exxon Mobil Corp 1.4%
Value $16.82M Shares 443,070 Share Price $37.97 * Est. Cost/Share $55.35 Unrealized @ Report Date -47.3%
USB Us Bancorp (new) 1.4%
Value $16.77M Shares 486,700 Share Price $34.45 * Est. Cost/Share $36.11 Unrealized @ Report Date -25.5%
UPS United Parcel Service 1.3%
Value $16.23M Shares 173,673 Share Price $93.42 * Est. Cost/Share $81.89 Unrealized @ Report Date -9.3%
WFC Wells Fargo & Co New Del 1.3%
Value $16.17M Shares 563,522 Share Price $28.70 * Est. Cost/Share $39.14 Unrealized @ Report Date -36.5%
TFC Truist Financial Corp 1.2%
Value $14.92M Shares 483,740 Share Price $30.84 * Est. Cost/Share $40.89 Unrealized @ Report Date -42.4%
— Total SA 1.2%
Value $14.8M Shares 397,535 Share Price $37.24 Est. Cost/Share $53.83 Unrealized @ Report Date —
DE Deere Co 1.2%
Value $14.78M Shares 107,000 Share Price $138.16 * Est. Cost/Share $145.27 Unrealized @ Report Date -11.9%
ALL Allstate 1.2%
Value $13.89M Shares 151,400 Share Price $91.72 * Est. Cost/Share $86.70 Unrealized @ Report Date -8.0%
CVX Chevron Corp 1.1%
Value $13.26M Shares 183,017 Share Price $72.46 * Est. Cost/Share $74.48 Unrealized @ Report Date -24.7%
— Travelers Cos Inc 1.1%
Value $13.09M Shares 131,764 Share Price $99.35 Est. Cost/Share $124.22 Unrealized @ Report Date —
— JP Morgan Chase & Co 1.0%
Value $12.5M Shares 138,812 Share Price $90.03 Est. Cost/Share $97.94 Unrealized @ Report Date —
EMR Emerson Elec Co 1.0%
Value $12.47M Shares 261,800 Share Price $47.65 * Est. Cost/Share $56.28 Unrealized @ Report Date -25.5%
GD General Dynamics Corp 1.0%
Value $12.31M Shares 93,055 Share Price $132.31 * Est. Cost/Share $151.11 Unrealized @ Report Date -23.5%
BP Bp Plc Spon Adr 1.0%
Value $11.94M Shares 489,428 Share Price $24.39 Est. Cost/Share $39.51 Unrealized @ Report Date -38.3%
FITB Fifth Third Bancorp 1.0%
Value $11.86M Shares 798,470 Share Price $14.85 * Est. Cost/Share $21.09 Unrealized @ Report Date -43.6%
— Cracker Barrel 1.0%
Value $11.61M Shares 139,500 Share Price $83.22 Est. Cost/Share $157.18 Unrealized @ Report Date —
COP Conocophillips 1.0%
Value $11.59M Shares 376,122 Share Price $30.80 * Est. Cost/Share $46.58 Unrealized @ Report Date -46.5%
DRI Darden Restaurants Inc 0.9%
Value $11.38M Shares 208,914 Share Price $54.46 * Est. Cost/Share $56.44 Unrealized @ Report Date -17.8%
DG Dollar General Corp 0.8%
Value $9.766M Shares 64,670 Share Price $151.01 * Est. Cost/Share $65.69 Unrealized @ Report Date +111.9%
SYY Sysco Corporation 0.8%
Value $9.724M Shares 213,100 Share Price $45.63 * Est. Cost/Share $58.04 Unrealized @ Report Date -33.2%
— Nordstrom Inc 0.8%
Value $9.278M Shares 604,800 Share Price $15.34 Est. Cost/Share $34.69 Unrealized @ Report Date —
TSCO Tractor Supply Co 0.8%
Value $9.097M Shares 107,590 Share Price $84.55 * Est. Cost/Share $15.65 Unrealized @ Report Date -1.3%
GL Globe Life Inc 0.7%
Value $8.085M Shares 112,333 Share Price $71.97 * Est. Cost/Share $86.31 Unrealized @ Report Date -20.7%
— Raytheon Co 0.6%
Value $7.823M Shares 59,646 Share Price $131.16 Est. Cost/Share $174.01 Unrealized @ Report Date —
— Lab Corp Of Amer 0.6%
Value $7.821M Shares 61,882 Share Price $126.39 Est. Cost/Share $164.62 Unrealized @ Report Date —
MCD Mcdonalds Corp Com 0.6%
Value $7.761M Shares 46,937 Share Price $165.35 * Est. Cost/Share $171.84 Unrealized @ Report Date -15.7%
— Cerner Corp 0.6%
Value $7.754M Shares 123,102 Share Price $62.99 Est. Cost/Share $58.86 Unrealized @ Report Date —
DLB Dolby Laboratories, Inc CL A 0.6%
Value $7.535M Shares 139,002 Share Price $54.21 * Est. Cost/Share $50.42 Unrealized @ Report Date -1.3%
AXP American Express 0.6%
Value $7.068M Shares 82,561 Share Price $85.61 * Est. Cost/Share $66.72 Unrealized @ Report Date +18.7%
PG Procter & Gamble Co 0.5%
Value $6.601M Shares 60,010 Share Price $110.00 * Est. Cost/Share $103.83 Unrealized @ Report Date -8.2%
— Eaton Corp 0.5%
Value $6.231M Shares 80,200 Share Price $77.69 Est. Cost/Share $76.85 Unrealized @ Report Date —
RCI Rogers Communications 0.5%
Value $5.917M Shares 142,478 Share Price $41.53 Est. Cost/Share $50.01 Unrealized @ Report Date -17.0%
AAP Advance Auto Parts Inc 0.5%
Value $5.748M Shares 61,593 Share Price $93.32 * Est. Cost/Share $140.91 Unrealized @ Report Date -41.4%
HD Home Depot Inc 0.5%
Value $5.583M Shares 29,900 Share Price $186.72 * Est. Cost/Share $190.13 Unrealized @ Report Date -14.5%
WMT Wal-Mart Stores Inc 0.5%
Value $5.433M Shares 47,820 Share Price $113.61 * Est. Cost/Share $35.37 Unrealized @ Report Date -1.2%
IFF Intl Flavors & Fragrance 0.4%
Value $5.311M Shares 52,025 Share Price $102.09 * Est. Cost/Share $113.72 Unrealized @ Report Date -23.0%
APD Air Products & Chemicals 0.4%
Value $5.058M Shares 25,341 Share Price $199.60 * Est. Cost/Share $197.04 Unrealized @ Report Date -11.9%
— Varian Medical Systems 0.4%
Value $4.951M Shares 48,227 Share Price $102.66 Est. Cost/Share $133.73 Unrealized @ Report Date —
LMT Lockheed Martin Corp 0.4%
Value $4.711M Shares 13,900 Share Price $338.92 * Est. Cost/Share $334.90 Unrealized @ Report Date -13.5%
RGA Reinsurance Group America 0.4%
Value $4.549M Shares 54,065 Share Price $84.14 Est. Cost/Share $132.72 Unrealized @ Report Date -36.6%
— Maxim Integrated Prods 0.3%
Value $4.117M Shares 84,700 Share Price $48.61 Est. Cost/Share $48.61 Unrealized @ Report Date —
MSM MSC Industrial 0.3%
Value $4.084M Shares 74,287 Share Price $54.98 Est. Cost/Share $80.64 Unrealized @ Report Date -31.8%
WLY Wiley John & Sons Cl A 0.3%
Value $4.067M Shares 108,485 Share Price $37.49 * Est. Cost/Share $36.34 Unrealized @ Report Date -15.0%
— Facebook Inc 0.3%
Value $4.056M Shares 24,315 Share Price $166.81 Est. Cost/Share $74.03 Unrealized @ Report Date —
KO Coca Cola Company 0.3%
Value $4.025M Shares 90,968 Share Price $44.25 * Est. Cost/Share $43.46 Unrealized @ Report Date -14.6%
MOS Mosaic Company 0.3%
Value $3.772M Shares 348,620 Share Price $10.82 * Est. Cost/Share $19.85 Unrealized @ Report Date -51.4%
KMB Kimberly Clark Corp 0.3%
Value $3.763M Shares 29,430 Share Price $127.86 * Est. Cost/Share $112.10 Unrealized @ Report Date -7.1%
AEP American Electric Power Co 0.3%
Value $3.383M Shares 42,300 Share Price $79.98 * Est. Cost/Share $39.63 Unrealized @ Report Date +63.9%
RL Ralph Lauren Corp 0.3%
Value $3.349M Shares 50,110 Share Price $66.83 * Est. Cost/Share $98.94 Unrealized @ Report Date -39.0%
— Hilton Food Group PLC 0.3%
Value $3.281M Shares 244,989 Share Price $13.39 Est. Cost/Share $12.20 Unrealized @ Report Date —
— Waste Management Inc New 0.3%
Value $3.036M Shares 32,800 Share Price $92.56 Est. Cost/Share $92.56 Unrealized @ Report Date —
HXL Hexcel Corp 0.2%
Value $2.415M Shares 64,924 Share Price $37.20 Est. Cost/Share $69.21 Unrealized @ Report Date -46.3%
— Homeserve PLC 0.2%
Value $2.287M Shares 174,344 Share Price $13.12 Est. Cost/Share $9.85 Unrealized @ Report Date —
— Ashmore Group Ltd 0.2%
Value $2.228M Shares 503,681 Share Price $4.42 Est. Cost/Share $6.69 Unrealized @ Report Date —
FTDR Frontdoor Inc 0.2%
Value $2.218M Shares 63,773 Share Price $34.78 Est. Cost/Share $43.19 Unrealized @ Report Date -19.5%
SEB Seaboard Corp 0.2%
Value $2.211M Shares 786 Share Price $2812.98 Est. Cost/Share $3776.70 Unrealized @ Report Date -26.6%
STRL Sterling Construction 0.2%
Value $2.198M Shares 231,344 Share Price $9.50 Est. Cost/Share $10.84 Unrealized @ Report Date -12.4%
BLBD Blue Bird Corp 0.2%
Value $2.129M Shares 194,754 Share Price $10.93 Est. Cost/Share $16.88 Unrealized @ Report Date -35.3%
— Google Inc Class A 0.2%
Value $2.112M Shares 1,818 Share Price $1161.72 Est. Cost/Share $1161.72 Unrealized @ Report Date —
MA Mastercard 0.2%
Value $2.073M Shares 8,580 Share Price $241.61 * Est. Cost/Share $287.82 Unrealized @ Report Date -18.7%
NRC National Research Corporation 0.2%
Value $2.072M Shares 45,558 Share Price $45.48 Est. Cost/Share $47.42 Unrealized @ Report Date -4.1%
— Patriot Transportation 0.2%
Value $1.997M Shares 215,845 Share Price $9.25 Est. Cost/Share $41.49 Unrealized @ Report Date —
LLY Eli Lilly & Co 0.1%
Value $1.724M Shares 12,431 Share Price $138.69 * Est. Cost/Share $105.53 Unrealized @ Report Date +22.9%
MUR Murphy Oil Corp 0.1%
Value $1.703M Shares 277,835 Share Price $6.13 * Est. Cost/Share $20.53 Unrealized @ Report Date -75.6%
DMPZF Domino's Pizza Group plc 0.1%
Value $1.635M Shares 464,167 Share Price $3.52 * Est. Cost/Share $3.29 Unrealized @ Report Date 0.0%
VSEC VSE Corp 0.1%
Value $1.619M Shares 98,804 Share Price $16.39 * Est. Cost/Share $31.32 Unrealized @ Report Date -49.9%
HWDJF Howden Joinery 0.1%
Value $1.57M Shares 247,349 Share Price $6.35 * Est. Cost/Share $6.23 Unrealized @ Report Date +33.5%
GNRC Generac 0.1%
Value $1.492M Shares 16,012 Share Price $93.18 Est. Cost/Share $102.99 Unrealized @ Report Date -9.5%
PLSDF Pulse Seismic Inc 0.1%
Value $1.454M Shares 2,070,220 Share Price $0.70 * Est. Cost/Share $1.67 Unrealized @ Report Date -62.2%
JEF Jefferies Financial Group Inc 0.1%
Value $1.401M Shares 102,458 Share Price $13.67 * Est. Cost/Share $14.86 Unrealized @ Report Date -26.8%
OXY Occidental Petroleum Corp 0.1%
Value $1.315M Shares 113,534 Share Price $11.58 * Est. Cost/Share $50.44 Unrealized @ Report Date -78.4%
GIL Gildan Activewear Inc 0.1%
Value $1.289M Shares 100,996 Share Price $12.76 * Est. Cost/Share $28.86 Unrealized @ Report Date -59.7%
FLR Fluor Corp New Del Com 0.1%
Value $1.223M Shares 176,964 Share Price $6.91 Est. Cost/Share $20.64 Unrealized @ Report Date -66.5%
— Apache Corp 0.1%
Value $775K Shares 185,373 Share Price $4.18 Est. Cost/Share $32.96 Unrealized @ Report Date —
XOP Spdr S P Oil Gas Explor 0.0%
Value $514K Shares 15,618 Share Price $32.91 Est. Cost/Share $66.19 Unrealized @ Report Date -50.3%
FLO Flowers Foods, Inc 0.0%
Value $285K Shares 13,882 Share Price $20.53 * Est. Cost/Share $14.66 Unrealized @ Report Date +10.2%
— Wisdomtree Total Div Fund 0.0%
Value $260K Shares 3,318 Share Price $78.36 Est. Cost/Share $97.28 Unrealized @ Report Date —
OEF IShares S&P 100 0.0%
Value $224K Shares 1,886 Share Price $118.77 Est. Cost/Share $120.67 Unrealized @ Report Date -1.7%
— Civeo Corp 0.0%
Value $7,000 Shares 16,000 Share Price $0.44 Est. Cost/Share $2.93 Unrealized @ Report Date —
— Mycelx Technologies Corp 0.0%
Value $6,000 Shares 10,360 Share Price $0.58 Est. Cost/Share $42.75 Unrealized @ Report Date —