Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q2 2022 (← Previous) (Next →)
Filing Date: Aug 2, 2022
Total Value: $742M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 908,875 | $171M | 23.1% | $188.62 | $111.89 | +68.6% | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,685,975 | $99.22M | 13.4% | $58.85 | $69.42 | -15.2% | Common | 46432F842 |
| AGG | iShares Core US Aggregate Bond | 530,269 | $53.92M | 7.3% | $101.68 | $111.27 | -8.6% | Common | 464287226 |
| IJR | iShares Core S&P Small-Cap ETF | 563,358 | $52.06M | 7.0% | $92.41 | $80.04 | +15.5% | Common | 464287804 |
| IWF | iShares Russell 1000 Growth ET | 217,489 | $47.56M | 6.4% | $218.70 * | $41.01 | +33.3% | Common | 464287614 |
| DGRO | iShares Core Dividend Growth | 907,032 | $43.21M | 5.8% | $47.64 | $50.42 | -5.5% | Common | 46434V621 |
| IWD | iShares Russell 1000 Value ETF | 286,078 | $41.47M | 5.6% | $144.97 | $118.18 | +22.7% | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 151,569 | $34.29M | 4.6% | $226.23 * | $37.73 | +19.9% | Common | 464287507 |
| VNQ | Vanguard Real Estate ETF | 233,207 | $21.25M | 2.9% | $91.11 | $99.68 | -8.6% | Common | 922908553 |
| SPY | SPDR S&P 500 ETF | 44,938 | $16.95M | 2.3% | $377.25 | $270.76 | +39.3% | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 354,963 | $11.07M | 1.5% | $31.19 * | $14.92 | +90.0% | Common | 319390100 |
| AAPL | Apple Inc | 58,283 | $7.968M | 1.1% | $136.71 | $97.07 | +38.3% | Common | 037833100 |
| FISV | Fiserv Inc | 64,129 | $5.706M | 0.8% | $88.98 | $77.30 | +15.1% | Common | 337738108 |
| MTUM | iShares Edge MSCI USA Momentum | 34,617 | $4.721M | 0.6% | $136.38 | $141.30 | -3.5% | Common | 46432F396 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 2,015 | $4.391M | 0.6% | $2179.16 * | $81.89 | +32.1% | Common | 02079K305 |
| MUB | iShares National Muni Bond ETF | 34,447 | $3.664M | 0.5% | $106.37 | $111.33 | -4.5% | Common | 464288414 |
| MSFT | Microsoft Corp | 13,955 | $3.584M | 0.5% | $256.83 * | $118.54 | +110.6% | Common | 594918104 |
| PEP | Pepsico Inc | 17,489 | $2.915M | 0.4% | $166.68 * | $120.14 | +24.0% | Common | 713448108 |
| JPM | JPMorgan Chase & Co | 25,835 | $2.909M | 0.4% | $112.60 * | $96.64 | +6.3% | Common | 46625H100 |
| KO | Coca-Cola Co | 38,904 | $2.447M | 0.3% | $62.90 * | $38.21 | +48.3% | Common | 191216100 |
| IVV | iShares S&P 500 Core | 5,591 | $2.12M | 0.3% | $379.18 | $348.49 | +8.8% | Common | 464287200 |
| UNH | UnitedHealth Group Inc | 4,055 | $2.083M | 0.3% | $513.69 * | $196.54 | +145.9% | Common | 91324P102 |
| BAC | Bank Of America Corp | 65,992 | $2.054M | 0.3% | $31.12 * | $30.95 | -8.2% | Common | 060505104 |
| CSCO | Cisco Systems Inc | 46,066 | $1.964M | 0.3% | $42.63 * | $40.61 | -6.0% | Common | 17275R102 |
| ADI | Analog Devices Inc | 13,415 | $1.96M | 0.3% | $146.11 * | $100.39 | +36.9% | Common | 032654105 |
| JNJ | Johnson & Johnson | 10,935 | $1.941M | 0.3% | $177.50 * | $133.20 | +20.1% | Common | 478160104 |
| XLE | Energy Select Sector SPDR ETF | 27,122 | $1.939M | 0.3% | $71.49 * | $24.56 | +45.6% | Common | 81369Y506 |
| MCD | McDonald's Corp | 7,734 | $1.909M | 0.3% | $246.83 * | $184.48 | +23.5% | Common | 580135101 |
| XLI | Industrials Select Sector SPDR | 21,526 | $1.88M | 0.3% | $87.34 | $90.10 | -3.1% | Common | 81369Y704 |
| ELV | Elevance Health INC | 3,839 | $1.853M | 0.2% | $482.68 * | $234.16 | +96.0% | Common | 036752103 |
| AMT | American Tower Corp | 7,234 | $1.849M | 0.2% | $255.60 * | $130.94 | +73.8% | Common | 03027X100 |
| ABBV | Abbvie Inc Com | 12,001 | $1.838M | 0.2% | $153.15 * | $94.53 | +42.4% | Common | 00287Y109 |
| LLY | Lilly Eli Co | 5,550 | $1.799M | 0.2% | $324.14 * | $131.96 | +138.5% | Common | 532457108 |
| XLK | Technology Select Sector SPDR | 13,385 | $1.702M | 0.2% | $127.16 * | $53.18 | +19.5% | Common | 81369Y803 |
| AMZN | Amazon.com Inc | 15,900 | $1.689M | 0.2% | $106.23 | $126.73 | -16.2% | Common | 023135106 |
| MRK | Merck & Co Inc | 18,057 | $1.646M | 0.2% | $91.16 * | $62.27 | +31.7% | Common | 58933Y105 |
| HD | Home Depot Inc | 5,952 | $1.632M | 0.2% | $274.19 * | $159.64 | +57.2% | Common | 437076102 |
| PG | Procter & Gamble Co | 10,791 | $1.552M | 0.2% | $143.82 * | $103.92 | +26.5% | Common | 742718109 |
| AMGN | Amgen Inc | 6,307 | $1.534M | 0.2% | $243.22 * | $156.55 | +39.2% | Common | 031162100 |
| TXN | Texas Instruments Inc | 9,940 | $1.527M | 0.2% | $153.62 * | $106.07 | +30.4% | Common | 882508104 |
| AVGO | Broadcom Inc | 3,117 | $1.514M | 0.2% | $485.72 * | $25.52 | +79.0% | Common | 11135F101 |
| PRU | Prudential Financial Inc | 15,628 | $1.495M | 0.2% | $95.66 * | $88.48 | -8.9% | Common | 744320102 |
| TMUS | T Mobile US Inc | 11,064 | $1.489M | 0.2% | $134.58 * | $97.97 | +32.7% | Common | 872590104 |
| DIS | Walt Disney Company | 15,187 | $1.434M | 0.2% | $94.42 * | $114.57 | -19.5% | Common | 254687106 |
| COR | Amerisourcebergen Corp | 9,971 | $1.411M | 0.2% | $141.51 * | $84.02 | +62.8% | Common | 03073E105 |
| COST | Costco Wholesale Corp | 2,873 | $1.377M | 0.2% | $479.29 * | $307.98 | +48.8% | Common | 22160K105 |
| RSG | Republic Services Inc | 10,253 | $1.342M | 0.2% | $130.89 * | $84.15 | +48.9% | Common | 760759100 |
| LOW | Lowe's Companies Inc | 7,651 | $1.336M | 0.2% | $174.62 * | $91.39 | +78.1% | Common | 548661107 |
| ADBE | Adobe Inc | 3,644 | $1.334M | 0.2% | $366.08 | $406.98 | -10.1% | Common | 00724F101 |
| FIS | Fidelity National Information | 14,171 | $1.299M | 0.2% | $91.67 * | $67.28 | +24.6% | Common | 31620M106 |
| — | Arista Networks Inc | 13,747 | $1.289M | 0.2% | $93.77 | $167.09 | — | Common | 040413106 |
| PAYX | Paychex Inc | 11,222 | $1.278M | 0.2% | $113.88 * | $57.36 | +78.9% | Common | 704326107 |
| — | Lam Research Corporation | 2,958 | $1.261M | 0.2% | $426.30 | $272.04 | — | Common | 512807108 |
| EA | Electronic Arts Inc | 10,233 | $1.245M | 0.2% | $121.67 | $117.06 | +2.0% | Common | 285512109 |
| WTRG | Essential Utilities, Inc | 26,024 | $1.193M | 0.2% | $45.84 | $45.70 | +0.3% | Common | 29670G102 |
| PM | Philip Morris International In | 12,068 | $1.192M | 0.2% | $98.77 * | $56.96 | +47.0% | Common | 718172109 |
| QCOM | Qualcomm Inc | 9,239 | $1.18M | 0.2% | $127.72 * | $89.31 | +32.0% | Common | 747525103 |
| CSX | CSX Corp Com | 40,482 | $1.176M | 0.2% | $29.05 * | $29.34 | -5.8% | Common | 126408103 |
| IWB | iShares Russell 1000 ETF | 5,658 | $1.176M | 0.2% | $207.85 | $155.88 | +33.3% | Common | 464287622 |
| XOM | Exxon Mobil Corp | 13,223 | $1.132M | 0.2% | $85.61 * | $52.80 | +43.7% | Common | 30231G102 |
| USMV | iShares Edge MSCI Min Vol USA | 16,093 | $1.13M | 0.2% | $70.22 | $63.69 | +10.2% | Common | 46429B697 |
| ABT | Abbott Laboratories | 10,217 | $1.11M | 0.1% | $108.64 * | $114.87 | -11.6% | Common | 002824100 |
| RIO | Rio Tinto PLC Sponsored ADR | 17,711 | $1.08M | 0.1% | $60.98 | $80.86 | -24.6% | Common | 767204100 |
| GD | General Dynamics Corp | 4,866 | $1.077M | 0.1% | $221.33 * | $213.45 | -3.3% | Common | 369550108 |
| IWM | iShares Russell 2000 | 6,206 | $1.051M | 0.1% | $169.35 | $188.18 | -10.0% | Common | 464287655 |
| SYK | Stryker Corp | 5,279 | $1.05M | 0.1% | $198.90 * | $174.01 | +10.3% | Common | 863667101 |
| TJX | TJX Companies Inc | 18,772 | $1.048M | 0.1% | $55.83 * | $43.24 | +22.8% | Common | 872540109 |
| ICE | Intercontinental Exchange Inc | 11,024 | $1.037M | 0.1% | $94.07 * | $65.25 | +37.6% | Common | 45866F104 |
| VB | Vanguard Small-Cap ETF | 5,736 | $1.01M | 0.1% | $176.08 | $176.69 | -0.3% | Common | 922908751 |
| PWR | Quanta Services Inc | 7,668 | $961K | 0.1% | $125.33 | $37.33 | +234.0% | Common | 74762E102 |
| XLF | Financial Select Sector SPDR E | 29,239 | $920K | 0.1% | $31.46 | $28.47 | +10.4% | Common | 81369Y605 |
| KR | Kroger Co | 19,195 | $908K | 0.1% | $47.30 * | $23.74 | +84.4% | Common | 501044101 |
| MU | Micron Technology Inc | 16,228 | $897K | 0.1% | $55.27 * | $81.28 | -33.4% | Common | 595112103 |
| VO | Vanguard Mid-Cap ETF | 4,451 | $877K | 0.1% | $197.03 * | $58.73 | -16.1% | Common | 922908629 |
| JCI | Johnson Controls Intl, PLC | 17,664 | $846K | 0.1% | $47.89 * | $41.41 | +8.2% | Common | G51502105 |
| DRI | Darden Restaurants Inc | 7,351 | $832K | 0.1% | $113.18 * | $107.10 | -6.2% | Common | 237194105 |
| V | Visa Inc | 4,204 | $828K | 0.1% | $196.96 * | $219.00 | -12.5% | Common | 92826C839 |
| DVN | Devon Energy Corp New | 14,870 | $819K | 0.1% | $55.08 * | $54.61 | -14.5% | Common | 25179M103 |
| MDLZ | Mondelez Intl Inc Class A | 12,911 | $802K | 0.1% | $62.12 * | $26.95 | +109.9% | Common | 609207105 |
| XLY | Consumer Discr Select Sect SPD | 5,651 | $777K | 0.1% | $137.50 * | $85.18 | -19.3% | Common | 81369Y407 |
| C | Citigroup Inc | 16,713 | $769K | 0.1% | $46.01 * | $61.79 | -34.7% | Common | 172967424 |
| INTC | Intel Corp | 20,452 | $765K | 0.1% | $37.40 * | $41.84 | -15.8% | Common | 458140100 |
| GOOG | Alphabet Inc Cap Stk Cl C | 331 | $724K | 0.1% | $2187.31 * | $64.04 | +69.5% | Common | 02079K107 |
| ARKK | Ark Innovation | 17,974 | $717K | 0.1% | $39.89 | $96.74 | -58.8% | Common | 00214Q104 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,723 | $712K | 0.1% | $413.23 | $318.08 | +30.0% | Common | 78467Y107 |
| CVX | Chevron Corp | 4,736 | $686K | 0.1% | $144.85 * | $75.57 | +66.1% | Common | 166764100 |
| IWO | iShares Russell 2000 Growth | 3,152 | $650K | 0.1% | $206.22 | $128.62 | +60.4% | Common | 464287648 |
| EXPE | Expedia Group Inc New | 6,839 | $649K | 0.1% | $94.90 | $130.22 | -27.8% | Common | 30212P303 |
| TTEK | Tetra Tech Inc New | 4,676 | $639K | 0.1% | $136.66 * | $15.04 | +81.5% | Common | 88162G103 |
| NVDA | Nvidia Corp | 4,203 | $637K | 0.1% | $151.56 * | $20.38 | -25.7% | Common | 67066G104 |
| IWN | iShares Russell 2000 Value | 4,662 | $635K | 0.1% | $136.21 | $95.17 | +43.1% | Common | 464287630 |
| DOX | Amdocs Ltd ADR | 7,038 | $586K | 0.1% | $83.26 * | $53.80 | +43.6% | Common | G02602103 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $583K | 0.1% | $94.03 | $89.51 | +5.0% | Common | 92204A884 |
| — | Thomson Reuters Corp | 5,581 | $582K | 0.1% | $104.28 | $68.93 | — | Common | 884903709 |
| SHEL | Shell Plc ADR | 10,974 | $574K | 0.1% | $52.31 | $56.18 | -6.9% | Common | 780259305 |
| APD | Air Prods Chems Inc | 2,360 | $568K | 0.1% | $240.68 * | $204.76 | +7.4% | Common | 009158106 |
| MGEE | MGE Energy Inc | 7,203 | $561K | 0.1% | $77.88 * | $64.85 | +11.1% | Common | 55277P104 |
| NKE | Nike Inc | 5,455 | $558K | 0.1% | $102.29 * | $102.30 | -5.8% | Common | 654106103 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $522K | 0.1% | $192.41 | $150.56 | +27.8% | Common | 653656108 |
| ACN | Accenture PLC | 1,873 | $520K | 0.1% | $277.63 * | $169.09 | +55.6% | Common | G1151C101 |
| AON | Aon PLC Shs Cl A | 1,921 | $518K | 0.1% | $269.65 * | $198.34 | +32.5% | Common | G0403H108 |
| — | BlackRock Inc | 799 | $487K | 0.1% | $609.51 | $487.17 | — | Common | 09247X101 |
| MA | Mastercard Inc Cl A | 1,522 | $480K | 0.1% | $315.37 * | $347.33 | -11.0% | Common | 57636Q104 |
| PFE | Pfizer Inc | 8,804 | $462K | 0.1% | $52.48 * | $30.21 | +43.5% | Common | 717081103 |
| BMO | Bank Of Montreal | 4,635 | $446K | 0.1% | $96.22 * | $40.30 | +104.9% | Common | 063671101 |
| SLB | Schlumberger Ltd | 11,467 | $410K | 0.1% | $35.75 * | $31.91 | +3.1% | Common | 806857108 |
| PNC | PNC Financial Services Group I | 2,580 | $407K | 0.1% | $157.75 * | $108.87 | +25.9% | Common | 693475105 |
| UNP | Union Pacific Corp | 1,889 | $403K | 0.1% | $213.34 * | $162.05 | +21.2% | Common | 907818108 |
| CRL | Charles River Labs Intl | 1,825 | $390K | 0.1% | $213.70 | $197.17 | +8.5% | Common | 159864107 |
| AMD | Advanced Micro Devices Inc | 5,058 | $387K | 0.1% | $76.51 | $99.32 | -23.0% | Common | 007903107 |
| XLC | Communication Sector Select SP | 7,057 | $383K | 0.1% | $54.27 | $68.20 | -20.4% | Common | 81369Y852 |
| GNRC | Generac Holdings Inc | 1,804 | $380K | 0.1% | $210.64 | $334.04 | -37.0% | Common | 368736104 |
| GLW | Corning Inc | 11,406 | $359K | 0.0% | $31.47 * | $26.80 | +6.5% | Common | 219350105 |
| DVY | iShares Select Dividend | 3,022 | $356K | 0.0% | $117.80 | $125.18 | -6.0% | Common | 464287168 |
| GLD | Spdr Gold Trust Shs | 2,100 | $354K | 0.0% | $168.57 | $125.32 | +34.4% | Common | 78463V107 |
| BMY | Bristol Myers Squibb Co | 4,563 | $351K | 0.0% | $76.92 * | $53.92 | +22.6% | Common | 110122108 |
| TDG | Transdigm Group Inc | 648 | $348K | 0.0% | $537.04 * | $320.31 | +39.3% | Common | 893641100 |
| NEE | Nextera Energy Inc | 4,491 | $348K | 0.0% | $77.49 * | $63.44 | +10.8% | Common | 65339F101 |
| VTV | Vanguard Index Value | 2,614 | $345K | 0.0% | $131.98 | $105.18 | +25.4% | Common | 922908744 |
| VUG | Vanguard Index Growth | 1,502 | $335K | 0.0% | $223.04 * | $24.22 | +53.4% | Common | 922908736 |
| RSP | Invesco S & P 500 Equal Weight | 2,498 | $335K | 0.0% | $134.11 | $96.44 | +39.2% | Common | 46137V357 |
| — | TE Connectivity Ltd | 2,955 | $334K | 0.0% | $113.03 | $87.17 | — | Common | H84989104 |
| T | AT&T Inc | 15,871 | $333K | 0.0% | $20.98 * | $16.12 | +6.4% | Common | 00206R102 |
| USB | US Bancorp | 7,096 | $327K | 0.0% | $46.08 * | $37.38 | +4.3% | Common | 902973304 |
| ATI | Allegheny Technologies Inc | 14,325 | $325K | 0.0% | $22.69 | $24.34 | -6.7% | Common | 01741R102 |
| XEL | Xcel Energy Inc. | 4,541 | $321K | 0.0% | $70.69 * | $57.26 | +9.9% | Common | 98389B100 |
| PYPL | Paypal Hldgs Inc | 4,560 | $318K | 0.0% | $69.74 | $133.66 | -47.9% | Common | 70450Y103 |
| MO | Altria Group Inc | 7,616 | $318K | 0.0% | $41.75 * | $25.79 | +22.2% | Common | 02209S103 |
| KMB | Kimberly-Clark Corp | 2,308 | $312K | 0.0% | $135.18 * | $103.75 | +14.3% | Common | 494368103 |
| BA | Boeing Co | 2,218 | $303K | 0.0% | $136.61 | $147.52 | -7.3% | Common | 097023105 |
| META | Meta Platforms Inc | 1,815 | $293K | 0.0% | $161.43 | $301.55 | -46.9% | Common | 30303M102 |
| ISRG | Intuitive Surgical Inc | 1,419 | $285K | 0.0% | $200.85 | $320.54 | -37.4% | Common | 46120E602 |
| WMT | Wal-Mart Inc | 2,337 | $284K | 0.0% | $121.52 * | $30.56 | +26.8% | Common | 931142103 |
| WDC | Western Digital Corp | 6,074 | $272K | 0.0% | $44.78 * | $32.78 | +3.0% | Common | 958102105 |
| ACWX | iShares MSCI ACWI ex US | 5,905 | $266K | 0.0% | $45.05 | $42.48 | +5.9% | Common | 464288240 |
| AMP | Ameriprise Financial Inc | 1,093 | $260K | 0.0% | $237.88 * | $208.72 | +8.2% | Common | 03076C106 |
| BRK/B | Berkshire Hathaway INC-CL B | 947 | $259K | 0.0% | $273.50 | $286.41 | -4.7% | Common | 084670702 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,269 | $258K | 0.0% | $113.71 | $148.83 | -23.6% | Common | 01609W102 |
| IBM | International Business Machine | 1,728 | $244K | 0.0% | $141.20 * | $117.50 | +5.1% | Common | 459200101 |
| WEYS | Weyco Group Inc | 9,852 | $241K | 0.0% | $24.46 | $22.98 | +6.4% | Common | 962149100 |
| ETN | Eaton Corp PLC | 1,879 | $237K | 0.0% | $126.13 * | $136.77 | -12.5% | Common | G29183103 |
| VZ | Verizon Communications Inc | 4,626 | $235K | 0.0% | $50.80 * | $40.11 | +0.4% | Common | 92343V104 |
| AMAT | Applied Materials Inc | 2,539 | $231K | 0.0% | $90.98 * | $130.59 | -32.5% | Common | 038222105 |
| WM | Waste Mgmt Inc Del | 1,495 | $229K | 0.0% | $153.18 * | $128.55 | +12.7% | Common | 94106L109 |
| TSLA | Tesla Inc | 336 | $226K | 0.0% | $672.62 * | $311.47 | -27.9% | Common | 88160R101 |
| AXP | American Express CO | 1,630 | $226K | 0.0% | $138.65 * | $151.56 | -12.4% | Common | 025816109 |
| CTAS | Cintas Corporation | 602 | $225K | 0.0% | $373.75 * | $103.73 | -12.8% | Common | 172908105 |
| MCHP | Microchip Technology Inc | 3,746 | $218K | 0.0% | $58.20 * | $70.75 | -24.4% | Common | 595017104 |
| VEA | Vanguard FTSE Developed Market | 5,245 | $214K | 0.0% | $40.80 | $42.79 | -4.6% | Common | 921943858 |
| DHR | Danaher Corp | 841 | $213K | 0.0% | $253.27 * | $262.34 | -15.8% | Common | 235851102 |
| SCHW | The Charles Schwab Corp | 3,315 | $209K | 0.0% | $63.05 * | $80.73 | -25.5% | Common | 808513105 |
| AJG | Arthur J. Gallagher & Co | 1,276 | $208K | 0.0% | $163.01 * | $156.75 | +0.6% | Common | 363576109 |
| TFILX | T Rowe Price Tax Free Intermed | 21,482 | $200K | 0.0% | $9.31 | $9.31 | — | Common | 779576305 |
| — | Barrick Gold Corp ADR | 11,000 | $195K | 0.0% | $17.73 | $24.54 | — | Common | 067901108 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $193K | 0.0% | $16.63 | $18.62 | -10.6% | Common | 629209305 |
| — | Annaly Cap Mgmt Inc | 17,273 | $102K | 0.0% | $5.91 | $5.91 | — | Common | 035710409 |
| PLTR | Palantir Technologies Inc | 10,811 | $98,000 | 0.0% | $9.06 | $22.08 | -58.9% | Common | 69608A108 |
| — | Sirius Xm Hldgs Inc Com | 10,000 | $61,000 | 0.0% | $6.10 | $6.10 | — | Common | 82968B103 |
| — | Goedecker Inc. | 10,000 | $12,000 | 0.0% | $1.20 | $2.40 | — | Common | 28252C109 |