Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q1 2022 (← Previous) (Next →)
Filing Date: May 9, 2022
Total Value: $904M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ET | 937,681 | $213M | 23.6% | $112.85 | — | Common | 922908769 |
| IEFA | iShares Core MSCI EAFE ETF | 1,701,232 | $118M | 13.1% | $68.34 | — | Common | 46432F842 |
| IWF | iShares Russell 1000 Growth ET | 316,875 | $87.97M | 9.7% | $169.07 | — | Common | 464287614 |
| MTUM | iShares Edge MSCI USA Momentum | 416,477 | $70.08M | 7.7% | $138.52 | — | Common | 46432F396 |
| IJR | iShares Core S&P Small-Cap ETF | 573,561 | $61.88M | 6.8% | $76.62 | — | Common | 464287804 |
| AGG | iShares Core US Aggregate Bond | 535,429 | $57.34M | 6.3% | $111.30 | — | Common | 464287226 |
| IWD | iShares Russell 1000 Value ETF | 296,893 | $49.28M | 5.4% | $119.90 | — | Common | 464287598 |
| IJH | iShares Core S&P Mid-Cap ETF | 154,821 | $41.55M | 4.6% | $173.80 | — | Common | 464287507 |
| SPY | SPDR S&P 500 ETF | 44,938 | $20.3M | 2.2% | $248.19 | — | Common | 78462F103 |
| FBIZ | First Business Financial Servi | 342,963 | $11.25M | 1.2% | $14.39 | +102.3% | Common | 319390100 |
| AAPL | Apple Inc | 56,341 | $9.838M | 1.1% | $95.30 | +73.0% | Common | 037833100 |
| FISV | Fiserv Inc | 64,429 | $6.533M | 0.7% | $77.30 | +30.9% | Common | 337738108 |
| GOOGL | Alphabet Inc Cap Stk Cl A | 2,064 | $5.741M | 0.6% | $81.89 | +64.6% | Common | 02079K305 |
| MSFT | Microsoft Corp | 13,902 | $4.286M | 0.5% | $118.54 | +145.8% | Common | 594918104 |
| MUB | iShares National Muni Bond ETF | 38,189 | $4.187M | 0.5% | $111.58 | — | Common | 464288414 |
| JPM | JPMorgan Chase & Co | 26,392 | $3.598M | 0.4% | $96.64 | +38.3% | Common | 46625H100 |
| PEP | Pepsico Inc | 18,052 | $3.022M | 0.3% | $120.14 | +23.5% | Common | 713448108 |
| CSCO | Cisco Systems Inc | 47,094 | $2.626M | 0.3% | $40.61 | +23.8% | Common | 17275R102 |
| IVV | iShares S&P 500 Core | 5,591 | $2.537M | 0.3% | $334.44 | — | Common | 464287200 |
| ADI | Analog Devices Inc | 14,173 | $2.341M | 0.3% | $100.39 | +50.7% | Common | 032654105 |
| AMZN | Amazon.com Inc | 705 | $2.298M | 0.3% | $161.20 | -4.1% | Common | 023135106 |
| KO | Coca-Cola Co | 36,904 | $2.288M | 0.3% | $37.21 | +45.3% | Common | 191216100 |
| XLI | Industrials Select Sector SPDR | 21,526 | $2.217M | 0.2% | $88.49 | — | Common | 81369Y704 |
| DIS | Walt Disney Company | 15,950 | $2.188M | 0.2% | $114.57 | +23.3% | Common | 254687106 |
| UNH | UnitedHealth Group Inc | 4,231 | $2.158M | 0.2% | $196.54 | +129.5% | Common | 91324P102 |
| XLK | Technology Select Sector SPDR | 13,335 | $2.119M | 0.2% | $110.83 | — | Common | 81369Y803 |
| AVGO | Broadcom Inc | 3,314 | $2.087M | 0.2% | $25.52 | +115.8% | Common | 11135F101 |
| — | Arista Networks Inc | 14,553 | $2.023M | 0.2% | $167.09 | — | Common | 040413106 |
| ELV | Anthem Inc | 4,043 | $1.986M | 0.2% | $234.16 | +84.8% | Common | 036752103 |
| XLE | Energy Select Sector SPDR ETF | 25,925 | $1.982M | 0.2% | $36.75 | — | Common | 81369Y506 |
| AMT | American Tower Corp | 7,780 | $1.954M | 0.2% | $130.94 | +64.1% | Common | 03027X100 |
| JNJ | Johnson & Johnson | 10,977 | $1.945M | 0.2% | $133.20 | +14.0% | Common | 478160104 |
| MCD | McDonald's Corp | 7,834 | $1.937M | 0.2% | $184.48 | +23.5% | Common | 580135101 |
| TXN | Texas Instruments Inc | 10,368 | $1.902M | 0.2% | $106.07 | +48.3% | Common | 882508104 |
| ALL | Allstate Corp | 13,723 | $1.901M | 0.2% | $71.82 | +59.1% | Common | 020002101 |
| HD | Home Depot Inc | 6,263 | $1.875M | 0.2% | $159.64 | +96.7% | Common | 437076102 |
| ABBV | Abbvie Inc Com | 11,549 | $1.872M | 0.2% | $92.98 | +35.9% | Common | 00287Y109 |
| KLAC | Kla-tencor Corp | 4,869 | $1.782M | 0.2% | $138.74 | +158.8% | Common | 482480100 |
| — | Lam Research Corporation | 3,211 | $1.726M | 0.2% | $272.04 | — | Common | 512807108 |
| COST | Costco Wholesale Corp | 2,948 | $1.698M | 0.2% | $307.98 | +62.6% | Common | 22160K105 |
| LLY | Lilly Eli Co | 5,882 | $1.684M | 0.2% | $131.96 | +88.3% | Common | 532457108 |
| LOW | Lowe's Companies Inc | 8,252 | $1.668M | 0.2% | $91.39 | +133.5% | Common | 548661107 |
| PAYX | Paychex Inc | 11,922 | $1.627M | 0.2% | $57.36 | +91.3% | Common | 704326107 |
| COR | Amerisourcebergen Corp | 10,465 | $1.619M | 0.2% | $84.02 | +62.1% | Common | 03073E105 |
| AMGN | Amgen Inc | 6,574 | $1.59M | 0.2% | $156.55 | +29.9% | Common | 031162100 |
| CSX | CSX Corp Com | 41,976 | $1.572M | 0.2% | $29.34 | +14.1% | Common | 126408103 |
| ICE | Intercontinental Exchange Inc | 11,724 | $1.549M | 0.2% | $65.25 | +87.8% | Common | 45866F104 |
| MRK | Merck & Co Inc | 18,412 | $1.511M | 0.2% | $62.27 | +12.2% | Common | 58933Y105 |
| SYK | Stryker Corp | 5,632 | $1.506M | 0.2% | $174.01 | +42.7% | Common | 863667101 |
| PG | Procter & Gamble Co | 9,791 | $1.496M | 0.2% | $100.51 | +41.4% | Common | 742718109 |
| QCOM | Qualcomm Inc | 9,715 | $1.485M | 0.2% | $89.31 | +72.0% | Common | 747525103 |
| TMUS | T Mobile US Inc | 11,533 | $1.48M | 0.2% | $97.97 | +17.5% | Common | 872590104 |
| RIO | Rio Tinto PLC Sponsored ADR | 18,251 | $1.467M | 0.2% | $74.82 | — | Common | 767204100 |
| RSG | Republic Services Inc | 10,636 | $1.409M | 0.2% | $84.15 | +43.7% | Common | 760759100 |
| IWB | iShares Russell 1000 ETF | 5,578 | $1.395M | 0.2% | $155.86 | — | Common | 464287622 |
| EXPE | Expedia Group Inc New | 7,125 | $1.394M | 0.2% | $130.22 | +42.5% | Common | 30212P303 |
| WTRG | Essential Utilities, Inc | 26,733 | $1.367M | 0.2% | $45.70 | +5.6% | Common | 29670G102 |
| EA | Electronic Arts Inc | 10,756 | $1.361M | 0.2% | $117.06 | +8.8% | Common | 285512109 |
| GNRC | Generac Holdings Inc | 4,475 | $1.33M | 0.1% | $334.04 | -10.2% | Common | 368736104 |
| FIS | Fidelity National Information | 13,171 | $1.323M | 0.1% | $65.52 | +44.8% | Common | 31620M106 |
| MU | Micron Technology Inc | 16,734 | $1.303M | 0.1% | $81.28 | +2.6% | Common | 595112103 |
| IWM | iShares Russell 2000 | 6,206 | $1.274M | 0.1% | $188.91 | — | Common | 464287655 |
| USMV | iShares Edge MSCI Min Vol USA | 16,093 | $1.248M | 0.1% | $64.22 | — | Common | 46429B697 |
| ARKK | Ark Innovation | 18,797 | $1.246M | 0.1% | $95.02 | — | Common | 00214Q104 |
| TJX | TJX Companies Inc | 20,254 | $1.227M | 0.1% | $43.24 | +46.2% | Common | 872540109 |
| XOM | Exxon Mobil Corp | 14,795 | $1.222M | 0.1% | $52.80 | +28.6% | Common | 30231G102 |
| VB | Vanguard Small-Cap ETF | 5,736 | $1.219M | 0.1% | $169.10 | — | Common | 922908751 |
| ABT | Abbott Laboratories | 10,217 | $1.209M | 0.1% | $114.87 | +0.4% | Common | 002824100 |
| JCI | Johnson Controls Intl, PLC | 18,205 | $1.194M | 0.1% | $41.41 | +53.7% | Common | G51502105 |
| EBAY | eBay Inc | 20,660 | $1.183M | 0.1% | $38.62 | +39.9% | Common | 278642103 |
| KR | Kroger Co | 20,478 | $1.175M | 0.1% | $23.74 | +92.3% | Common | 501044101 |
| XLF | Financial Select Sector SPDR E | 30,520 | $1.17M | 0.1% | $25.67 | — | Common | 81369Y605 |
| PM | Philip Morris International In | 12,068 | $1.134M | 0.1% | $56.96 | +45.4% | Common | 718172109 |
| VO | Vanguard Mid-Cap ETF | 4,451 | $1.059M | 0.1% | $239.61 | — | Common | 922908629 |
| DRI | Darden Restaurants Inc | 7,744 | $1.03M | 0.1% | $107.10 | +13.5% | Common | 237194105 |
| PWR | Quanta Services Inc | 7,668 | $1.009M | 0.1% | $37.33 | +195.8% | Common | 74762E102 |
| NVDA | Nvidia Corp | 3,631 | $991K | 0.1% | $20.62 | +21.4% | Common | 67066G104 |
| GOOG | Alphabet Inc Cap Stk Cl C | 340 | $950K | 0.1% | $64.04 | +110.7% | Common | 02079K107 |
| INTC | Intel Corp | 18,717 | $928K | 0.1% | $41.95 | +10.1% | Common | 458140100 |
| V | Visa Inc | 4,166 | $924K | 0.1% | $219.00 | -4.1% | Common | 92826C839 |
| C | Citigroup Inc | 17,070 | $912K | 0.1% | $61.79 | -13.4% | Common | 172967424 |
| MDY | SPDRA S&P MidCap 400 ETF | 1,808 | $887K | 0.1% | $341.69 | — | Common | 78467Y107 |
| MDLZ | Mondelez Intl Inc Class A | 12,974 | $815K | 0.1% | $26.95 | +117.6% | Common | 609207105 |
| IWO | iShares Russell 2000 Growth | 3,152 | $806K | 0.1% | $132.15 | — | Common | 464287648 |
| TTEK | Tetra Tech Inc New | 4,676 | $771K | 0.1% | $15.04 | +104.5% | Common | 88162G103 |
| NKE | Nike Inc | 5,680 | $764K | 0.1% | $102.30 | +29.0% | Common | 654106103 |
| CVX | Chevron Corp | 4,678 | $762K | 0.1% | $74.74 | +64.2% | Common | 166764100 |
| IWN | iShares Russell 2000 Value | 4,662 | $752K | 0.1% | $94.29 | — | Common | 464287630 |
| VOX | Vanguard Communication SVCS ET | 6,200 | $744K | 0.1% | $83.80 | — | Common | 92204A884 |
| BAC | Bank Of America Corp | 15,403 | $635K | 0.1% | $25.07 | +62.8% | Common | 060505104 |
| ACN | Accenture PLC | 1,873 | $632K | 0.1% | $169.09 | +88.4% | Common | G1151C101 |
| AON | Aon PLC Shs Cl A | 1,921 | $626K | 0.1% | $198.34 | +42.6% | Common | G0403H108 |
| APD | Air Prods Chems Inc | 2,460 | $615K | 0.1% | $204.76 | +13.3% | Common | 009158106 |
| — | BlackRock Inc | 799 | $611K | 0.1% | $487.17 | — | Common | 09247X101 |
| — | Thomson Reuters Corp | 5,581 | $607K | 0.1% | $68.93 | — | Common | 884903709 |
| NICE | Nice Ltd Sponsored ADR | 2,713 | $594K | 0.1% | $147.85 | — | Common | 653656108 |
| DOX | Amdocs Ltd ADR | 7,038 | $579K | 0.1% | $53.80 | +33.8% | Common | G02602103 |
| MGEE | MGE Energy Inc | 7,203 | $575K | 0.1% | $64.85 | +7.7% | Common | 55277P104 |
| AMD | Advanced Micro Devices Inc | 5,058 | $553K | 0.1% | $99.32 | +20.2% | Common | 007903107 |
| BMO | Bank Of Montreal | 4,635 | $547K | 0.1% | $40.30 | +144.0% | Common | 063671101 |
| TSLA | Tesla Inc | 499 | $538K | 0.1% | $311.47 | 0.0% | Common | 88160R101 |
| MA | Mastercard Inc Cl A | 1,489 | $532K | 0.1% | $347.56 | +1.2% | Common | 57636Q104 |
| PYPL | Paypal Hldgs Inc | 4,565 | $528K | 0.1% | $133.66 | -0.7% | Common | 70450Y103 |
| XLY | Consumer Discr Select Sect SPD | 2,822 | $522K | 0.1% | $184.98 | — | Common | 81369Y407 |
| SLB | Schlumberger Ltd | 12,551 | $518K | 0.1% | $31.91 | +12.5% | Common | 806857108 |
| CRL | Charles River Labs Intl | 1,825 | $518K | 0.1% | $197.17 | +56.4% | Common | 159864107 |
| PFE | Pfizer Inc | 9,267 | $480K | 0.1% | $30.21 | +40.6% | Common | 717081103 |
| PNC | PNC Financial Services Group I | 2,580 | $476K | 0.1% | $108.87 | +59.9% | Common | 693475105 |
| GLW | Corning Inc | 11,944 | $441K | 0.0% | $26.80 | +30.3% | Common | 219350105 |
| VUG | Vanguard Index Growth | 1,502 | $432K | 0.0% | $134.49 | — | Common | 922908736 |
| TDG | Transdigm Group Inc | 662 | $431K | 0.0% | $320.31 | +66.7% | Common | 893641100 |
| ISRG | Intuitive Surgical Inc | 1,410 | $425K | 0.0% | $320.54 | -8.9% | Common | 46120E602 |
| UNP | Union Pacific Corp | 1,489 | $407K | 0.0% | $149.49 | +54.2% | Common | 907818108 |
| MO | Altria Group Inc | 7,616 | $398K | 0.0% | $25.79 | +44.0% | Common | 02209S103 |
| RSP | Invesco S&P 500 Equal Weight | 2,498 | $394K | 0.0% | $101.68 | — | Common | 46137V357 |
| — | TE Connectivity Ltd | 2,980 | $390K | 0.0% | $87.17 | — | Common | H84989104 |
| VTV | Vanguard Index Value | 2,614 | $386K | 0.0% | $97.93 | — | Common | 922908744 |
| ATI | Allegheny Technologies Inc | 14,325 | $384K | 0.0% | $24.34 | -4.8% | Common | 01741R102 |
| NEE | Nextera Energy Inc | 4,491 | $380K | 0.0% | $63.44 | +13.6% | Common | 65339F101 |
| GLD | Spdr Gold Trust Shs | 2,100 | $379K | 0.0% | $124.33 | — | Common | 78463V107 |
| XLC | Communication Sector Select SP | 5,500 | $378K | 0.0% | $68.73 | — | Common | 81369Y852 |
| T | AT&T Inc | 15,621 | $369K | 0.0% | $16.12 | -7.5% | Common | 00206R102 |
| META | Meta Platforms Inc | 1,648 | $366K | 0.0% | $312.69 | -20.6% | Common | 30303M102 |
| BMY | Bristol Myers Squibb Co | 4,900 | $358K | 0.0% | $53.92 | +5.4% | Common | 110122108 |
| WMT | Wal-Mart Inc | 2,373 | $353K | 0.0% | $30.56 | +45.9% | Common | 931142103 |
| AMAT | Applied Materials Inc | 2,565 | $338K | 0.0% | $130.59 | +1.7% | Common | 038222105 |
| BRK/B | Berkshire Hathaway INC-CL B | 947 | $334K | 0.0% | $286.41 | +12.9% | Common | 084670702 |
| AXP | American Express CO | 1,780 | $333K | 0.0% | $151.56 | +13.3% | Common | 025816109 |
| AMP | Ameriprise Financial Inc | 1,093 | $328K | 0.0% | $208.72 | +36.8% | Common | 03076C106 |
| CLF | Cleveland-Cliffs Inc New Com | 10,000 | $322K | 0.0% | $22.79 | 0.0% | Common | 185899101 |
| XEL | Xcel Energy Inc. | 4,291 | $310K | 0.0% | $56.85 | +6.2% | Common | 98389B100 |
| — | Barrick Gold Corp ADR | 12,550 | $308K | 0.0% | $24.54 | — | Common | 067901108 |
| WDC | Western Digital Corp | 6,074 | $302K | 0.0% | $32.78 | +24.8% | Common | 958102105 |
| USB | US Bancorp | 5,426 | $288K | 0.0% | $35.99 | +32.9% | Common | 902973304 |
| ACWX | iShares MSCI ACWI ex US | 5,515 | $288K | 0.0% | $44.17 | — | Common | 464288240 |
| CTAS | Cintas Corporation | 677 | $288K | 0.0% | $103.73 | -9.5% | Common | 172908105 |
| ETN | Eaton Corp PLC | 1,879 | $285K | 0.0% | $136.77 | +7.7% | Common | G29183103 |
| KMB | Kimberly-Clark Corp | 2,308 | $284K | 0.0% | $103.75 | +9.9% | Common | 494368103 |
| CWB | SPDR Bloomberg Convertible Sec | 3,650 | $281K | 0.0% | $83.01 | — | Common | 78464A359 |
| MCHP | Microchip Technology Inc | 3,746 | $281K | 0.0% | $70.75 | -2.5% | Common | 595017104 |
| SCHX | Schwab US Large-Cap ETF | 5,196 | $280K | 0.0% | $78.91 | — | Common | 808524201 |
| VEA | Vanguard FTSE Developed Market | 5,245 | $252K | 0.0% | $44.12 | — | Common | 921943858 |
| BABA | Alibaba Group Hldg Ltd Sponsor | 2,269 | $247K | 0.0% | $141.23 | — | Common | 01609W102 |
| WEYS | Weyco Group Inc | 9,852 | $244K | 0.0% | $22.98 | +4.5% | Common | 962149100 |
| NMIH | NMI Holdings Inc Cl A | 11,604 | $239K | 0.0% | $18.62 | +25.3% | Common | 629209305 |
| SCHW | The Charles Schwab Corp | 2,823 | $238K | 0.0% | $83.37 | 0.0% | Common | 808513105 |
| BDX | Becton, Dickinson and Company | 895 | $238K | 0.0% | $223.48 | +7.9% | Common | 075887109 |
| QQQ | Invesco Qqq Tr ETF | 657 | $238K | 0.0% | $358.81 | — | Common | 46090E103 |
| TWLO | Twilio Inc | 1,440 | $237K | 0.0% | $364.14 | -50.0% | Common | 90138F102 |
| WM | Waste Mgmt Inc Del | 1,495 | $237K | 0.0% | $128.55 | +10.9% | Common | 94106L109 |
| TMO | Thermo Fisher Scientific Inc | 393 | $232K | 0.0% | $617.25 | -8.0% | Common | 883556102 |
| MRNA | Moderna Inc | 1,341 | $231K | 0.0% | $349.37 | -51.8% | Common | 60770K107 |
| SNOW | Snowflake Inc | 1,002 | $230K | 0.0% | $348.46 | -25.8% | Common | 833445109 |
| ITW | Illinois Tool Works Inc | 1,076 | $225K | 0.0% | $149.02 | +36.7% | Common | 452308109 |
| BHP | BHP Group Ltd Spons ADR | 2,900 | $224K | 0.0% | $77.24 | — | Common | 088606108 |
| AJG | Arthur J. Gallagher & Co | 1,276 | $223K | 0.0% | $156.75 | -2.1% | Common | 363576109 |
| IQV | Iqvia Holdings Inc | 943 | $218K | 0.0% | $234.08 | +1.2% | Common | 46266C105 |
| EXAS | Exact Sciences Corp | 3,115 | $218K | 0.0% | $84.96 | -14.0% | Common | 30063P105 |
| SBUX | Starbucks Corp | 2,363 | $215K | 0.0% | $82.83 | +3.8% | Common | 855244109 |
| EOG | EOG Res Inc | 1,793 | $214K | 0.0% | $93.49 | 0.0% | Common | 26875P101 |
| RMD | ResMed Inc | 877 | $213K | 0.0% | $202.06 | +15.6% | Common | 761152107 |
| ADP | Automatic Data Processing Inc | 931 | $212K | 0.0% | $207.28 | -5.0% | Common | 053015103 |
| LULU | Lululemon Athletica Inc | 575 | $210K | 0.0% | $401.71 | -19.0% | Common | 550021109 |
| EFA | iShares MSCI EAFE ETF | 2,837 | $209K | 0.0% | $75.78 | — | Common | 464287465 |
| IWS | iShares Russell Mid-Cap Value | 1,735 | $208K | 0.0% | $122.19 | — | Common | 464287473 |
| CVS | CVS Health Corp | 2,060 | $208K | 0.0% | $80.49 | +14.3% | Common | 126650100 |
| CMI | Cummins Inc | 1,004 | $206K | 0.0% | $196.64 | 0.0% | Common | 231021106 |
| HOG | Harley-Davidson Inc | 5,150 | $203K | 0.0% | $38.57 | 0.0% | Common | 412822108 |
| DHR | Danaher Corp | 692 | $203K | 0.0% | $270.11 | -9.0% | Common | 235851102 |
| PLTR | Palantir Technologies Inc | 10,811 | $148K | 0.0% | $22.08 | -39.6% | Common | 69608A108 |
| — | Goedecker Inc. | 10,000 | $19,000 | 0.0% | $2.40 | — | Common | 28252C109 |